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charset="utf-8" Content-Transfer-Encoding: quoted-printable Email from Macy's Inc. Prep your ads, inventory, and fulfillment for the bu= siest week of the year. =E2=80=8A Dear Macy=E2=80=99s Marketplace Sellers, = As we approach the highest-traffic shopping week of the year, we want to en= sure your team is fully prepared to capture demand and maximize sales acros= s Macy=E2=80=99s Marketplace. Below are the most important actions to take = this week across advertising, inventory planning, and fulfillment. Advertis= ing: Budget & Bid Strategy To stay competitive during this peak period, we = recommend: Increase your daily budget caps by at least 40%. Raise product b= ids to be at or above the suggested bid. If you are using Criteo, consider = enabling the automatic bid adjuster to stay competitive during the surge in= traffic. Key Promotional Windows MCOM Black Friday Week: 11/23=E2=80=9311/= 29 Cyber Monday: 11/30=E2=80=9312/1 Friends & Family: 12/2=E2=80=9312/11 BC= OM Black Friday: 11/24=E2=80=9311/30 Cyber BMSM: 12/1=E2=80=9312/3 Friends = & Family: 12/4=E2=80=9312/16 Guidelines: To maximize performance, increase = daily caps for the full duration of the promotional windows above. To maint= ain steady pacing, ensure line items have daily goals enabled so you don=E2= =80=99t overspend or exhaust budgets early. If you have questions about you= r Black Friday/Cyber Week strategy, please reach out to donald.heller@macys= .com or lauren.roarty@macys.com. For guidance on budget or cap adjustments,= please email MMNSponsoredProducts@macys.com. Inventory & Fulfillment: Set = Yourself Up for Success High traffic means high expectations. To deliver a = great customer experience and prevent missed sales, please ensure: Inventor= y Confirm strong inventory levels for seasonally relevant, active SKUs, esp= ecially top sellers and promotional items. Avoid stock-outs during peak day= s=E2=80=94these can significantly impact conversion and sales. Fulfillment = To drive customer satisfaction and repeat purchases: Ship within 2 business= days of order acceptance. Ensure deliveries reach customers in 5 days or l= ess whenever possible. Fast and reliable fulfillment is one of the stronges= t drivers of customer loyalty during the holiday season. Thank you for your= continued partnership with Macy=E2=80=99s Marketplace. We appreciate your = collaboration as we head into the busiest week of the year. Wishing you and= your teams a warm and wonderful Thanksgiving! - The Macy=E2=80=99s Marketp= lace Team =E2=80=8A Macy's Inc. | 151 West 34th Street | New York, NY 10001= US Unsubscribe | Update Profile | Constant Contact Data Notice ------=_Part_1072238390_209408364.1764192472071 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Email from Macy's Inc.
Prep your ads, inventory, and fulfillment = for the busiest week of the year.
3D""
<= table class=3D"shell_panel-row" width=3D"100%" border=3D"0" cellpadding=3D"= 0" cellspacing=3D"0" style=3D"background-color: #474747;" bgcolor=3D"#47474= 7"> =
=
=E2=80=8A<= /div>
3D""
<= /tr>
3D=

Dear Macy=E2=80=99= s Marketplace Sellers,


As we approach the= highest-traffic shopping week of the year, we want to ensure your team is = fully prepared to capture demand and maximize sales across Macy=E2=80=99s M= arketplace.


Below are the most= important actions to take this week across advertising, inventory planning, and fulfillment.
<= /tr>
3D=
<= /tr>

Advertising: Bud= get & Bid Strategy


To stay competitive during this peak period, we recommend:

  • Increase your daily budget c= aps by at least 40%.
  • Rais= e product bids t= o be at or above the suggested bid.
  • If you are using Cri= teo, consider en= abling the automatic bid adjuster to stay competitive during the surge in traffic.


Key Promotional Windows


MCOM

  • Black Friday Week: 11/23=E2= =80=9311/29
  • Cyber Monday: 11/30=E2=80=931= 2/1
  • Friends & Family: 12/2=E2= =80=9312/11


BCOM

  • Black Friday: 11/24=E2=80=931= 1/30
  • Cyber BMSM: 12/1=E2=80=9312/3=
  • Friends & Family: 12/4=E2= =80=9312/16


Guidelines:

  • To maximize perfor= mance, increase = daily caps for the full duration of the promotional windows above.
  • To maintain steady= pacing, ensure = line items have daily goals enabled so you don=E2=80=99t overspend or exhau= st budgets early.


If you have questions about your Black Friday/C= yber Week strategy, please reach out to donald.heller@macys.com or la= uren.roarty@macys.com

For guidance on budget or cap adjustments, plea= se email MMNSponso= redProducts@macys.com

3D=

Inventory & = Fulfillment: Set Yourself Up for Success


High traffic means high expectations. To deliver a great customer experien= ce and prevent missed sales, please ensure:


Inventory

  • Confirm strong inventor= y levels for seasonally relevant, active SKUs, especially top sellers and promotional it= ems.
  • Avoid stock-outs during peak days=E2=80=94these can significantly = impact conversion and sales.


Fulfillment

To drive customer satisfaction and repeat purchases:

  • Ship= within 2 business days of order acceptance.
  • Ensure deliveries reach= customers in 5 days or less whenever possible.


Fast and reliable fulfillment is one of the strongest drivers of customer = loyalty during the holiday season.
<= /tr>
3D=

Thank you for your continued partnership with Macy= =E2=80=99s Marketplace. We appreciate your collaboration as we head into th= e busiest week of the year. Wishing you and your teams a warm and wonderful= Thanksgiving!


- The Macy=E2=80= =99s Marketplace Team
=E2=80=8A
= <= td class=3D"shell_width-cell" style=3D"padding: 0px 10px;" align=3D"center"= valign=3D"top">
=
<= /tr>

Macy's Inc. | 151 West 34th St= reet | New York, NY 10001 US

Unsubscribe | Update Profile | <= /span>Constant Contact D= ata Notice

=
3D"Constant
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