Subject: Prepare for Black Friday & Cyber Monday: Key Actions for Strong Performance
From: Macy's Marketplace <[email-masked]>
To: [email-masked]
Date: Wed, 26 Nov 2025 16:27:52 -0500 (EST)

Email from Macy's Inc. Prep your ads, inventory, and fulfillment for the busiest week of the year.   Dear Macy’s Marketplace Sellers, As we approach the highest-traffic shopping week of the year, we want to ensure your team is fully prepared to capture demand and maximize sales across Macy’s Marketplace. Below are the most important actions to take this week across advertising, inventory planning, and fulfillment. Advertising: Budget & Bid Strategy To stay competitive during this peak period, we recommend: Increase your daily budget caps by at least 40%. Raise product bids to be at or above the suggested bid. If you are using Criteo, consider enabling the automatic bid adjuster to stay competitive during the surge in traffic. Key Promotional Windows MCOM Black Friday Week: 11/23–11/29 Cyber Monday: 11/30–12/1 Friends & Family: 12/2–12/11 BCOM Black Friday: 11/24–11/30 Cyber BMSM: 12/1–12/3 Friends & Family: 12/4–12/16 Guidelines: To maximize performance, increase daily caps for the full duration of the promotional windows above. To maintain steady pacing, ensure line items have daily goals enabled so you don’t overspend or exhaust budgets early. If you have questions about your Black Friday/Cyber Week strategy, please reach out to [email-masked] or [email-masked]. For guidance on budget or cap adjustments, please email [email-masked]. Inventory & Fulfillment: Set Yourself Up for Success High traffic means high expectations. To deliver a great customer experience and prevent missed sales, please ensure: Inventory Confirm strong inventory levels for seasonally relevant, active SKUs, especially top sellers and promotional items. Avoid stock-outs during peak days—these can significantly impact conversion and sales. Fulfillment To drive customer satisfaction and repeat purchases: Ship within 2 business days of order acceptance. Ensure deliveries reach customers in 5 days or less whenever possible. Fast and reliable fulfillment is one of the strongest drivers of customer loyalty during the holiday season. Thank you for your continued partnership with Macy’s Marketplace. We appreciate your collaboration as we head into the busiest week of the year. Wishing you and your teams a warm and wonderful Thanksgiving! - The Macy’s Marketplace Team   Macy's Inc. | 151 West 34th Street | New York, NY 10001 US Unsubscribe | Update Profile | Constant Contact Data Notice