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charset="utf-8" Content-Transfer-Encoding: quoted-printable Email from Macy's Inc. Enroll ASAP! =E2=80=8A Hello, We are reaching out to= remind you to participate in our 12/2-12/11 Friends & Family Event which i= s due THURSDAY. If you want to participate, all you have to do is fill out = the form below! No additional setup is needed on your end if you choose to = participate in our Macy's Value Add Coupon event. Additionally, please note= , if you have already signed up for this event you do not need to fill out = the form again. Our Value Add coupon events are the most effective events y= ou can participate in as a seller. Marketplace sellers who participated in = our Friends & Family Value Add coupon at this time last year saw a 41.6% GM= V lift on average. Enroll in Friends & Family Event Here Range: 30% off clo= thing, handbags, shoes, accessories, jewelry, home, pets, & luggage 15% off= beauty, vitamins/supplements, watches 10% off small appliances, rugs, furn= iture, mattresses, lighting, toys, electronics, outdoor furniture, home car= e, baby gear You may also choose to set up a promotion in Mirakl utilizing = our dollar or percent off option if you don't want to use our coupon, but y= ou won't be badged as part of the event You do not have to put items on sal= e to utilize Macy=E2=80=99s Value Add coupons. However, if you=E2=80=99d li= ke a deeper discount you may set up a Mirakl promotion and participate in o= ur Value Add Coupon as they will stack together. If you have a current Mira= kl promotion running, the Value Add coupon will stack with it For any furth= er questions about Value Add Coupons, please refer to the following article= : How to Opt into Macy's Monthly Value Add Promotions As a reminder, these = rules apply to ALL PROMOTIONS: Due to system limitations, we cannot make ch= anges to your promotion once it=E2=80=99s been approved in Mirakl. If you n= o longer wish to offer this promotion after the due date has passed, you wi= ll need to remove your offer from site by setting inventory to '0'. Your pr= icing during the promotional event must represent the advertised discount r= elative to your previous ticket price (e.g., you cannot raise ticket in adv= ance of sale). If you run a Mirakl promotion that overlaps with any portion= of the time a Value Add Coupon runs, the promotions will stack. You may ru= n a Mirakl promotion at any time you choose, but it is the seller's respons= ibility to keep track of any overlapping promotions they have set up. Macy'= s is not responsible for notifying the seller if the seller has set up over= lapping promotions. Discount pricing will come off your ticket price, so if= you have sale pricing submitted you should remove it if you don't want it = to stack. You must follow our dates listed above. Items that aren't live wi= th valid webids or are out of stock at the time the Mirakl promotion is set= up will not pull into the promotion. Please note, your most recently approv= ed promotion will be what shows on site. This means any overlapping, previo= usly approved submissions will be overridden. Reminder you must always adhe= re to Macy=E2=80=99s Marketplace pricing policies. If you do not comply wit= h these policies, you may be excluded from promotional opportunities in the= future. The =E2=80=9Cregular=E2=80=9D price for the item must be establish= ed for at least 14 days before the item is promoted. Thereafter, the item m= ay be on sale for no more than 60-65% of the time it is offered on our MP. = In other words, the item must be offered at the consistent regular price fo= r 35-40% of the time. Note: by =E2=80=9Cregular=E2=80=9D price, we mean you= r ticket price, even if your ticket price might be intended as a promotion = (e.g. if you temporarily lower your ticket price). A promotion will not sho= w on site unless you configure a Mirakl promotion or submit a promo templat= e; to the customer (and in regards to our policies), your ticket price will= always be viewed as the =E2=80=9Cregular=E2=80=9D price. Example: You offe= r a blouse for $50.00 starting on January 1. You can only promote that blou= se after January 15. Thereafter, you can promote it at various times, but y= ou need to be off sale at the regular price for a reasonable time, consiste= nt with the standard above. You may not increase a price in order to then o= ffer it at a discount. That would be artificially increasing a price to sho= w savings. Example: If you normally offer an item for $20, you cannot incre= ase the regular price to $25 on the first day of an event (or shortly befor= e) so that you can then offer it at 20% off. Promotions must be limited in = time. Each promotional event must have an end date. After that end date, th= e item must return to the regular price. And outside the holiday period whe= re we inform customers that we will remain on sale at various prices, you c= annot have =E2=80=9Cback-to-back=E2=80=9D sales, meaning that you cannot ju= st go immediately from one event to another. You must go back to the regula= r price. Example: You participate in a Macy=E2=80=99s sale event with an en= d date of January 3. On January 4, the item needs to revert to the regular = price. If you choose to have your regular price fluctuate (i.e., you change= your regular price frequently), that is fine. However, in that case, you m= ay not participate in promotions. The issue is you do not have a consistent= , established price to promote off. Example: You vary the price of your pro= duct daily to react to pricing on other sites. That=E2=80=99s fine, but you= can=E2=80=99t then promote that item because you don=E2=80=99t have a stea= dy regular price. =EF=BB=BF Thanks, Macy=E2=80=99s Seller Success Team =E2= =80=8A Macy's Inc. | 151 West 34th Street | New York, NY 10001 US Unsubscri= be | Update Profile | Constant Contact Data Notice ------=_Part_756069698_575185847.1762785124586 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Email from Macy's Inc.
Enroll ASAP!
=
=
=E2=80=8A<= /div>
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<= img alt=3D"" width=3D"5" height=3D"1" border=3D"0" hspace=3D"0" vspace=3D"0= " src=3D"https://imgssl.constantcontact.com/letters/images/1101116784221/S.= gif" style=3D"display: block; height: 1px; width: 5px;">

Hello,


We are reaching out = to remind you to participate in our 12/2-12/11 Friends & Family Event which is due THURSDAY. If you want = to participate, all you have to do is fill out the form below! No additional setup is needed on your end if you choose to p= articipate in our Macy's Value Add Coupon event. Additionally, please note, if you h= ave already signed up for this event you do not need to fill out the form a= gain.


Our Value Add coupon= events are the mo= st effective events you can participate in as a seller. Marketplace sellers who participated in our Friends= & Family Value Add coupon at this time last year saw a 41.6% GMV lift on a= verage.
Enroll in Friends & Family Event Here
  • Range:
  • 30% off= clothing, handbags, shoes, accessories, jewelry, home, pets, & luggage=
  • 15% off= beauty, vitamins/supplements, watches
  • 10% off= small appliances, rugs, furniture, mattresses, lighting, toys, electronics= , outdoor furniture, home care, baby gear
  • You may also choose to set up a promot= ion in Mirakl utilizing our dollar or percent off option if you don't want = to use our coupon, but you won't be badged as part of the event
  • You do not have to= put items on sale to utilize Macy=E2=80=99s Value Add coupons. However, if you=E2=80=99d= like a deeper discount you may set up a Mirakl promotion and participate i= n our Value Add Coupon as they will stack together. If you have a= current Mirakl promotion running, the Value Add coupon will stack with it<= /span>



For any further qu= estions about Value Add Coupons, please refer to the following article: How to Opt into Macy's Monthly Value Add Promotions

As a reminder, these rules apply to ALL PROMOTIONS:

  1. Due to syst= em limitations, we cannot make changes to your promotion once it=E2=80=99s = been approved in Mirakl. If you no longer wish to offer this promotion afte= r the due date has passed, you will need to remove your offer from site by = setting inventory to '0'.
  2. Your pricin= g during the promotional event must represent the advertised discount relat= ive to your previous ticket price (e.g., you cannot raise ticket in advance= of sale).
  3. If you run = a Mirakl promotion that overlaps with any portion of the time a Value Add C= oupon runs, the promotions will stack. You may run a Mirakl promotion at an= y time you choose, but it is the seller's responsibility to keep track of a= ny overlapping promotions they have set up. Macy's is not responsible for n= otifying the seller if the seller has set up overlapping promotions.=
  4. Discount pr= icing will come off your ticket price, so if you have sale pricing submitte= d you should remove it if you don't want it to stack.
  5. You must fo= llow our dates listed above.
  6. Items that = aren't live with valid webids or are out of stock at the time the Mirakl pr= omotion is setup will not pull into the promotion.
  7. Please note= , your most recently approved promotion will be what shows on site. This me= ans any overlapping, previously approved submissions will be overridden.


Reminder you mus= t always adhere to Macy=E2=80=99s Marketplace pricing policies. If you do n= ot comply with these policies, you may be excluded from promotional opportu= nities in the future.


  • The =E2=80= =9Cregular=E2=80=9D price for the item must be established for at least 14 = days before the item is promoted. Thereafter, the item may be on sale for n= o more than 60-65% of the time it is offered on our MP. In other words, the= item must be offered at the consistent regular price for 35-40% of the tim= e.
  • Note: by =E2=80=9Cregular=E2=80=9D price, we mean= your ticket price, even if your ticket price might be intended as a promot= ion (e.g. if you temporarily lower your ticket price). A promotion will not= show on site unless you configure a Mirakl promotion or submit a promo tem= plate; to the customer (and in regards to our policies), your ticket price = will always be viewed as the =E2=80=9Cregular=E2=80=9D price.
  • Example: You offer a blouse for $50.00 starting o= n January 1. You can only promote that blouse after January 15. Thereafter,= you can promote it at various times, but you need to be off sale at the re= gular price for a reasonable time, consistent with the standard above.
  • You may not= increase a price in order to then offer it at a discount. That would be ar= tificially increasing a price to show savings.
  • Example: If you normally offer an item for $20, y= ou cannot increase the regular price to $25 on the first day of an event (o= r shortly before) so that you can then offer it at 20% off.
  • Promotions = must be limited in time. Each promotional event must have an end date. Afte= r that end date, the item must return to the regular price. And outside the= holiday period where we inform customers that we will remain on sale at va= rious prices, you cannot have =E2=80=9Cback-to-back=E2=80=9D sales, meaning= that you cannot just go immediately from one event to another. You must go= back to the regular price.
  • Example: You participate in a Macy=E2=80=99s sale= event with an end date of January 3. On January 4, the item needs to rever= t to the regular price.
  • If you choo= se to have your regular price fluctuate (i.e., you change your regular pric= e frequently), that is fine. However, in that case, you may not participate= in promotions. The issue is you do not have a consistent, established pric= e to promote off.
  • Example: You vary the price of your product daily= to react to pricing on other sites. That=E2=80=99s fine, but you can=E2=80= =99t then promote that item because you don=E2=80=99t have a steady regular= price.


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Thanks,

Macy=E2=80=99s Seller Success Team
=E2=80=8A
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Macy's Inc. | 151 West 34th Street | New York, NY 10001 US

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