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From: Macy's Marketplace <marketplace.communication@macys.com>
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Subject: REMINDER: Features & Benefits (F&B) Requirements by Category
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Email from Macy's Inc. Learn how to meet updated F&B content standards with=
 our new Item Content Requirement Guides. =E2=80=8A Dear Valued Sellers, Fo=
llowing the recent updates to content requirements, we heard your feedback =
and developed a new resource to help you better navigate Features & Benefit=
s (F&B) attributes when coordinating your catalog imports. What Are F&B Bul=
lets? F&B (Features & Benefits) Bullets are specialized attributes that var=
y by category. These bullets highlight key product details customers rely o=
n to make confident purchase decisions. Ensuring your F&B Bullets meet cate=
gory-specific requirements helps improve conversion and reduce returns. New=
 Resource Available We=E2=80=99ve created comprehensive Item Content Requir=
ement Guides for each category that include: Required and recommended attri=
butes (recommended attributes are proven to boost conversion and lower retu=
rn rates) Category-specific F&B Bullet requirements Clear explanations and =
examples for each attribute Access the Item Content Requirements Guide here=
 Please review the guide for your relevant categories to ensure your catalo=
g imports align with the updated standards. If you have any questions, plea=
se don't hesitate to reach out to your Account Manager or our Seller Suppor=
t Team by opening a case in Seller Success Center (or in the Seller Help Ce=
nter). Thank you for your continued partnership. Best regards, The Macy's M=
arketplace Team =E2=80=8A Macy's Inc. | 151 West 34th Street | New York, NY=
 10001 US Unsubscribe | Update Profile | Constant Contact Data Notice
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in-width: 100%; width: 100%; margin: 0px; padding: 0px;"> <div id=3D"prehea=
der" style=3D"color: transparent; display: none; font-size: 1px; line-heigh=
t: 1px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden;"><sp=
an data-entity-ref=3D"preheader">Learn how to meet updated F&amp;B content =
standards with our new Item Content Requirement Guides.</span></div> <div i=
d=3D"tracking-image" style=3D"color: transparent; display: none; font-size:=
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" cellspacing=3D"0" border=3D"0"> <tr> <td class=3D"divider_container conte=
nt-padding-horizontal" style=3D"padding: 11px 40px 10px;" width=3D"100%" al=
ign=3D"center" valign=3D"top"> <table class=3D"divider_content-row" style=
=3D"height: 1px; width: 100%;" cellpadding=3D"0" cellspacing=3D"0" border=
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x; background-color: #1f1f1f; height: 1px; line-height: 1px; border-bottom-=
width: 0px;" height=3D"1" align=3D"center" bgcolor=3D"#1f1f1f"> <img alt=3D=
"" width=3D"5" height=3D"1" border=3D"0" hspace=3D"0" vspace=3D"0" src=3D"h=
ttps://imgssl.constantcontact.com/letters/images/1101116784221/S.gif" style=
=3D"display: block; height: 1px; width: 5px;"> </td> </tr> </table> </td> <=
/tr> </table>  <table class=3D"text text--padding-vertical" width=3D"100%" =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-layout: fix=
ed;"> <tr> <td class=3D"text_content-cell content-padding-horizontal" style=
=3D"line-height: 1.5; text-align: center; font-family: Open Sans,sans-serif=
; color: #3E3E3E; font-size: 14px; display: block; word-wrap: break-word; p=
adding: 10px 40px;" align=3D"center" valign=3D"top">
<p style=3D"text-align: left; margin: 0;" align=3D"left">Dear Valued Seller=
s,</p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">Following the rece=
nt updates to content requirements, we heard your feedback and developed a =
new resource to help you better navigate<span style=3D"font-weight: bold;">=
 Features &amp; Benefits (F&amp;B)</span> attributes when coordinating your=
 catalog imports.</p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><span style=3D"fon=
t-size: 16px; color: rgb(219, 55, 0); font-weight: bold;">What Are F&amp;B =
Bullets?</span></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">F&amp;B (Features =
&amp; Benefits) Bullets are specialized attributes that vary by category.</=
p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">These bullets high=
light key product details customers rely on to make confident purchase deci=
sions. Ensuring your F&amp;B Bullets meet category-specific requirements he=
lps improve conversion and reduce returns.</p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><span style=3D"fon=
t-size: 16px; color: rgb(219, 55, 0); font-weight: bold;">New Resource Avai=
lable</span></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">We=E2=80=99ve crea=
ted comprehensive<span style=3D"font-weight: bold;"> Item Content Requireme=
nt Guides</span> for each category that include:</p>
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"text-align: left; list-style-position: unset;">Required and re=
commended attributes (recommended attributes are proven to boost conversion=
 and lower return rates)</li>
<li style=3D"text-align: left; list-style-position: unset;">Category-specif=
ic F&amp;B Bullet requirements</li>
<li style=3D"text-align: left; list-style-position: unset;">Clear explanati=
ons and examples for each attribute</li>
</ul>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><a href=3D"https:/=
/tvw4krhbb.cc.rs6.net/tn.jsp?f=3D001zO89yitjyVMUgB4xlioQUTymoNHgwjalJALZqiA=
eKDrrrsMog34AZXZ0IVlHZD6DGq1H4JH2jmAxzmJUwuzOboa94v4MZ66BEP5NnPV3KYw06p9qpC=
xpU4XBH0WnCh3rex-D2ueZyNmyB_rCN_-QZ-cL_GOY4oYFOfA5Hok-ryW0z99cROExMcq0MpUV7=
cnV1muJEtxjNFbesbs28Jjpnc1b1OFVAVge1zg4cWoEFoB3BMH7EVpaOg=3D=3D&amp;c=3DnvO=
-H26OzwZ25CwFcqf99UhAQJrlywnjeYxig_tAfdYtO0dq7cEUoA=3D=3D&amp;ch=3DkYc5_WLO=
U5wTS8nuAmSEb_ozv8gt2FGVs_CgQ6yknlo1jebdWuNjUg=3D=3D" rel=3D"noopener noref=
errer" target=3D"_blank" style=3D"font-weight: bold; color: #2C74FF; text-d=
ecoration: none;">Access the Item Content Requirements Guide here</a></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">Please review the =
guide for your relevant categories to ensure your catalog imports align wit=
h the updated standards.</p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">If you have any qu=
estions, please don't hesitate to reach out to your Account Manager or our =
Seller Support Team<span style=3D"font-weight: bold;"> </span>by<span style=
=3D"font-weight: bold;"> opening a case in </span><a href=3D"https://tvw4kr=
hbb.cc.rs6.net/tn.jsp?f=3D001zO89yitjyVMUgB4xlioQUTymoNHgwjalJALZqiAeKDrrrs=
Mog34AZXZ0IVlHZD6DRLAsb5vR49JKwV6I1NvYLj0hDSENTfUy2ZcZsCD97WfDDIZ_Ek3NcKQY9=
LjojlSAWAG59SzkDlPwSizteDavqOsYV93qG7zC7shmDx2_7xbx-G4qHra3hUBzl5TTOiPysbZ6=
42754l4=3D&amp;c=3DnvO-H26OzwZ25CwFcqf99UhAQJrlywnjeYxig_tAfdYtO0dq7cEUoA=
=3D=3D&amp;ch=3DkYc5_WLOU5wTS8nuAmSEb_ozv8gt2FGVs_CgQ6yknlo1jebdWuNjUg=3D=
=3D" rel=3D"noopener noreferrer" target=3D"_blank" style=3D"color: #2C74FF;=
 font-weight: bold; text-decoration: none;">Seller Success Center</a> (or i=
n the<span style=3D"font-weight: normal;"> </span><a href=3D"https://tvw4kr=
hbb.cc.rs6.net/tn.jsp?f=3D001zO89yitjyVMUgB4xlioQUTymoNHgwjalJALZqiAeKDrrrs=
Mog34AZYWJr3lX9Q0N49LmPvxdrCsWoyBDn9x0KuoPbFnWmDykcQ7LcsvrE8uewjqevEeN7Mmwb=
W8OrsxNmf5-AGaS9Iw6doAes1X8E1py8UllnGz6mwyFg--UA5bvdez9ruh9pJziweMCX9OpXRVm=
BpZqGve8xkRu_fYveQ=3D=3D&amp;c=3DnvO-H26OzwZ25CwFcqf99UhAQJrlywnjeYxig_tAfd=
YtO0dq7cEUoA=3D=3D&amp;ch=3DkYc5_WLOU5wTS8nuAmSEb_ozv8gt2FGVs_CgQ6yknlo1jeb=
dWuNjUg=3D=3D" rel=3D"noopener noreferrer" target=3D"_blank" style=3D"font-=
weight: normal; color: #2C74FF; text-decoration: none;">Seller Help Center<=
/a>)<span style=3D"font-weight: normal;">.</span></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">Thank you for your=
 continued partnership.</p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><br></p>
<p style=3D"text-align: left; margin: 0;" align=3D"left">Best regards,</p>
<p style=3D"text-align: left; margin: 0;" align=3D"left"><span style=3D"fon=
t-weight: bold;">The Macy's Marketplace Team</span></p>
</td> </tr> </table>  <div class=3D"spacer" style=3D"height: 30px; line-hei=
ght: 30px;">=E2=80=8A</div>
</td> </tr> </table>  </td> </tr> </table> </td> </tr> </table> </td> </tr>=
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