Subject: REMINDER: Features & Benefits (F&B) Requirements by Category
From: Macy's Marketplace <[email-masked]>
To: [email-masked]
Date: Thu, 6 Nov 2025 11:06:46 -0500 (EST)

Email from Macy's Inc. Learn how to meet updated F&B content standards with our new Item Content Requirement Guides.   Dear Valued Sellers, Following the recent updates to content requirements, we heard your feedback and developed a new resource to help you better navigate Features & Benefits (F&B) attributes when coordinating your catalog imports. What Are F&B Bullets? F&B (Features & Benefits) Bullets are specialized attributes that vary by category. These bullets highlight key product details customers rely on to make confident purchase decisions. Ensuring your F&B Bullets meet category-specific requirements helps improve conversion and reduce returns. New Resource Available We’ve created comprehensive Item Content Requirement Guides for each category that include: Required and recommended attributes (recommended attributes are proven to boost conversion and lower return rates) Category-specific F&B Bullet requirements Clear explanations and examples for each attribute Access the Item Content Requirements Guide here Please review the guide for your relevant categories to ensure your catalog imports align with the updated standards. If you have any questions, please don't hesitate to reach out to your Account Manager or our Seller Support Team by opening a case in Seller Success Center (or in the Seller Help Center). Thank you for your continued partnership. Best regards, The Macy's Marketplace Team   Macy's Inc. | 151 West 34th Street | New York, NY 10001 US Unsubscribe | Update Profile | Constant Contact Data Notice