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From: Macy's Marketplace <marketplace.communication@macys.com>
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Email from Macy's Inc. Enroll ASAP! =E2=80=8A Hello, We are reaching out to=
 remind you to participate in our 10/27-11/3 Friends & Family which is due =
10/10. If you want to participate, all you have to do is fill out the form =
below! No additional setup is needed on your end if you choose to participa=
te in our Macy's Value Add Coupon event. Additionally, please note, if you =
have already signed up for this event you do not need to fill out the form =
again. Our Value Add coupon events are the most effective events you can pa=
rticipate in as a seller. Marketplace sellers who participated in our last =
Friends & Family Value Add coupon saw a 68.3% GMV lift on average. Enroll i=
n Friends & Family Event Here Range: 30% off clothing, handbags, shoes, acc=
essories, jewelry, home, pets, & luggage 15% off beauty, vitamins/supps, wa=
tches 10% off small appliances, rugs, furniture, mattresses, lighting, toys=
, electronics, outdoor furniture, home care, baby gear You may also choose =
to set up a promotion in Mirakl utilizing our dollar or percent off option =
if you don't want to use our coupon, but you won't be badged as part of the=
 event You do not have to put items on sale to utilize Macy=E2=80=99s Value=
 Add coupons. However, if you=E2=80=99d like a deeper discount you may set =
up a Mirakl promotion and participate in our Value Add Coupon as they will =
stack together. If you have a current Mirakl promotion running, the Value A=
dd coupon will stack with it For any further questions about Value Add Coup=
ons, please refer to the following article: How to Opt into Macy's Monthly =
Value Add Promotions As a reminder, these rules apply to ALL PROMOTIONS: Du=
e to system limitations, we cannot make changes to your promotion once it=
=E2=80=99s been approved in Mirakl. If you no longer wish to offer this pro=
motion after the due date has passed, you will need to remove your offer fr=
om site by setting inventory to '0'. Your pricing during the promotional ev=
ent must represent the advertised discount relative to your previous ticket=
 price (e.g., you cannot raise ticket in advance of sale). If you run a Mir=
akl promotion that overlaps with any portion of the time a Value Add Coupon=
 runs, the promotions will stack. You may run a Mirakl promotion at any tim=
e you choose, but it is the seller's responsibility to keep track of any ov=
erlapping promotions they have set up. Macy's is not responsible for notify=
ing the seller if the seller has set up overlapping promotions. Discount pr=
icing will come off your ticket price, so if you have sale pricing submitte=
d you should remove it if you don't want it to stack. You must follow our d=
ates listed above. Items that aren't live with valid webids or are out of s=
tock at the time the Mirakl promotion is setup will not pull into the promo=
tion. Please note, your most recently approved promotion will be what shows=
 on site. This means any overlapping, previously approved submissions will =
be overridden. Reminder you must always adhere to Macy=E2=80=99s Marketplac=
e pricing policies. If you do not comply with these policies, you may be ex=
cluded from promotional opportunities in the future. The =E2=80=9Cregular=
=E2=80=9D price for the item must be established for at least 14 days befor=
e the item is promoted. Thereafter, the item may be on sale for no more tha=
n 60-65% of the time it is offered on our MP. In other words, the item must=
 be offered at the consistent regular price for 35-40% of the time. Note: b=
y =E2=80=9Cregular=E2=80=9D price, we mean your ticket price, even if your =
ticket price might be intended as a promotion (e.g. if you temporarily lowe=
r your ticket price). A promotion will not show on site unless you configur=
e a Mirakl promotion or submit a promo template; to the customer (and in re=
gards to our policies), your ticket price will always be viewed as the =E2=
=80=9Cregular=E2=80=9D price. Example: You offer a blouse for $50.00 starti=
ng on January 1. You can only promote that blouse after January 15. Thereaf=
ter, you can promote it at various times, but you need to be off sale at th=
e regular price for a reasonable time, consistent with the standard above. =
You may not increase a price in order to then offer it at a discount. That =
would be artificially increasing a price to show savings. Example: If you n=
ormally offer an item for $20, you cannot increase the regular price to $25=
 on the first day of an event (or shortly before) so that you can then offe=
r it at 20% off. Promotions must be limited in time. Each promotional event=
 must have an end date. After that end date, the item must return to the re=
gular price. And outside the holiday period where we inform customers that =
we will remain on sale at various prices, you cannot have =E2=80=9Cback-to-=
back=E2=80=9D sales, meaning that you cannot just go immediately from one e=
vent to another. You must go back to the regular price. Example: You partic=
ipate in a Macy=E2=80=99s sale event with an end date of January 3. On Janu=
ary 4, the item needs to revert to the regular price. If you choose to have=
 your regular price fluctuate (i.e., you change your regular price frequent=
ly), that is fine. However, in that case, you may not participate in promot=
ions. The issue is you do not have a consistent, established price to promo=
te off. Example: You vary the price of your product daily to react to prici=
ng on other sites. That=E2=80=99s fine, but you can=E2=80=99t then promote =
that item because you don=E2=80=99t have a steady regular price. =EF=BB=BF =
Thanks, Macy=E2=80=99s Seller Success Team =E2=80=8A Macy's Inc. | 151 West=
 34th Street | New York, NY 10001 US Unsubscribe | Update Profile | Constan=
t Contact Data Notice
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</head> <body class=3D"body template template--en-US" data-template-version=
=3D"1.42.13" data-canonical-name=3D"CPE-PT17831" lang=3D"en-US" align=3D"ce=
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min-width: 100%; width: 100%; margin: 0px; padding: 0px;"> <div id=3D"prehe=
ader" style=3D"color: transparent; display: none; font-size: 1px; line-heig=
ht: 1px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden;"><s=
pan data-entity-ref=3D"preheader">Enroll ASAP!</span></div> <div id=3D"trac=
king-image" style=3D"color: transparent; display: none; font-size: 1px; lin=
e-height: 1px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidde=
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or=3D"#474747"> <tr class=3D""> <td class=3D"shell_panel-cell" style=3D"" a=
lign=3D"center" valign=3D"top"> <table class=3D"shell_width-row scale" styl=
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gcolor=3D"#FFFFFF"> <table class=3D"layout layout--1-column" style=3D"table=
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%;" align=3D"center" valign=3D"top">
<div class=3D"spacer" style=3D"height: 30px; line-height: 30px;">=E2=80=8A<=
/div> <table class=3D"image image--padding-vertical image--mobile-scale ima=
ge--mobile-center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0"> <tr> <td class=3D"image_container content-padding-horizontal" styl=
e=3D"padding: 10px 40px;" align=3D"center" valign=3D"top"> <table class=3D"=
image_container-caption text" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" style=3D"table-layout: fixed;"> <tr> <td class=3D"text_content-cell" st=
yle=3D"text-align: center; font-family: Arial,Verdana,Helvetica,sans-serif;=
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ap: break-word; padding: 0px;" align=3D"center"> <img data-image-content=3D=
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> </table> </td> </tr> </table>  <table class=3D"divider" width=3D"100%" ce=
llpadding=3D"0" cellspacing=3D"0" border=3D"0"> <tr> <td class=3D"divider_c=
ontainer content-padding-horizontal" style=3D"padding: 11px 40px 10px;" wid=
th=3D"100%" align=3D"center" valign=3D"top"> <table class=3D"divider_conten=
t-row" style=3D"height: 1px; width: 100%;" cellpadding=3D"0" cellspacing=3D=
"0" border=3D"0"> <tr> <td class=3D"divider_content-cell" style=3D"padding-=
bottom: 0px; background-color: #1f1f1f; height: 1px; line-height: 1px; bord=
er-bottom-width: 0px;" height=3D"1" align=3D"center" bgcolor=3D"#1f1f1f"> <=
img alt=3D"" width=3D"5" height=3D"1" border=3D"0" hspace=3D"0" vspace=3D"0=
" src=3D"https://imgssl.constantcontact.com/letters/images/1101116784221/S.=
gif" style=3D"display: block; height: 1px; width: 5px;"> </td> </tr> </tabl=
e> </td> </tr> </table>  <table class=3D"text text--padding-vertical" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-l=
ayout: fixed;"> <tr> <td class=3D"text_content-cell content-padding-horizon=
tal" style=3D"text-align: left; font-family: Arial,Verdana,Helvetica,sans-s=
erif; color: #3E3E3E; font-size: 14px; line-height: 1.2; display: block; wo=
rd-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">Hello,</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">We are reaching out =
to remind you to participate in our </span><span style=3D"font-size: 15px; =
color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-serif; fo=
nt-weight: bold;">10/27-11/3 Friends &amp; Family </span><span style=3D"fon=
t-size: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, =
sans-serif;">which is due </span><span style=3D"font-size: 15px; color: rgb=
(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-serif; font-weight:=
 bold;">10/10</span><span style=3D"font-size: 15px; color: rgb(0, 0, 0); fo=
nt-family: Arial, Verdana, Helvetica, sans-serif;">. If you want to partici=
pate, all you have to do is fill out the form&nbsp;below</span><span style=
=3D"font-size: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helv=
etica, sans-serif; font-weight: normal;">!</span><span style=3D"font-size: =
15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-ser=
if;"> No additional setup is needed on your end if you choose to participat=
e in our Macy's Value Add Coupon event. Additionally, please note, if you h=
ave already signed up for this event you do not need to fill out the form a=
gain.</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">Our Value Add coupon=
 events </span><span style=3D"font-size: 15px; color: rgb(0, 0, 0); font-fa=
mily: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;">are the mo=
st effective events you can participate in as a seller</span><span style=3D=
"font-size: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helveti=
ca, sans-serif;">.&nbsp;Marketplace sellers who participated in our last Fr=
iends &amp; Family Value Add coupon saw a&nbsp;</span><span style=3D"font-s=
ize: 15px; color: rgb(37, 141, 35); font-family: Arial, Verdana, Helvetica,=
 sans-serif; font-weight: bold;">68.3%&nbsp;GMV lift on average</span><span=
 style=3D"font-size: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana=
, Helvetica, sans-serif;">.</span></p>
</td> </tr> </table>    <table class=3D"button button--padding-vertical" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"tabl=
e-layout: fixed; word-break: break-word;"> <tr> <td class=3D"button_contain=
er content-padding-horizontal" style=3D"padding: 10px 40px;" align=3D"cente=
r"> <table class=3D"button_content-row" style=3D"" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0"> <tr> <td class=3D"button_content-cell button_link=
" style=3D"background-color: #ff4000; width: inherit; border-radius: 2px; b=
order-spacing: 0; max-width: 100%; color: #FFFFFF; font-family: Arial,Verda=
na,Helvetica,sans-serif; font-size: 16px; word-wrap: break-word; font-weigh=
t: bold; text-decoration: none; padding: 10px 15px; border-style: none;" al=
ign=3D"center" bgcolor=3D"#ff4000"> <a class=3D"button_link" href=3D"https:=
//tvw4krhbb.cc.rs6.net/tn.jsp?f=3D001lYjCckqqrrwu4HNOCyk1x8rWDhjOA5iE3r4I7b=
aiEUTSrz94aDxHZ_cjJoFNj6dxr09glUkBkyAJOB6bR6bIfzvr2M1AAECMUBInL91nvey2mc3ce=
r8UXGb_xgWHH-LyGSlmqBJouAe1GsGAxpuYAyy1TZ3Ub7WSREO-ywaiT2I=3D&amp;c=3DmkKMP=
TU4AcXnEAr4ZE28Q5r3kOJZd0qJegdoqQGJHJWLxaUaeyHIWA=3D=3D&amp;ch=3DBC-4xN_R40=
FqTwO1lTLsdpyfahJVqE-tWOTdfbNNbgN4zOfAQEtVcQ=3D=3D" target=3D"_blank" data-=
trackable=3D"true" style=3D"color: #FFFFFF; font-family: Arial,Verdana,Helv=
etica,sans-serif; font-size: 16px; word-wrap: break-word; font-weight: bold=
; text-decoration: none;">Enroll in Friends &amp; Family Event Here</a> </t=
d> </tr> </table> </td> </tr> </table>     <table class=3D"text text--paddi=
ng-vertical" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" style=3D"table-layout: fixed;"> <tr> <td class=3D"text_content-cell conte=
nt-padding-horizontal" style=3D"text-align: left; font-family: Arial,Verdan=
a,Helvetica,sans-serif; color: #3E3E3E; font-size: 14px; line-height: 1.2; =
display: block; word-wrap: break-word; padding: 10px 40px;" align=3D"left" =
valign=3D"top">
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"font-size: 15px; color: rgb(10, 10, 10);"><span style=3D"font-=
size: 15px; color: rgb(10, 10, 10);">Range:</span></li>
<li style=3D"color: rgb(0, 0, 0); font-size: 15px; margin-left: 3em;" class=
=3D"indent-1"><span style=3D"font-size: 15px; color: rgb(0, 0, 0);">30% off=
 clothing, handbags, shoes, accessories, jewelry, home, pets, &amp; luggage=
</span></li>
<li style=3D"color: rgb(0, 0, 0); font-size: 15px; margin-left: 3em;" class=
=3D"indent-1"><span style=3D"color: rgb(0, 0, 0); font-size: 15px;">15% off=
 beauty, vitamins/supps, watches</span></li>
<li class=3D"indent-1" style=3D"color: rgb(0, 0, 0); font-size: 15px; margi=
n-left: 3em;"><span style=3D"color: rgb(0, 0, 0); font-size: 15px;">10% off=
 small appliances, rugs, furniture, mattresses, lighting, toys, electronics=
, outdoor furniture, home care, baby gear</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10);"><span style=3D"font-=
size: 15px; color: rgb(10, 10, 10);">You may also choose to set up a promot=
ion in Mirakl utilizing our dollar or percent off option if you don't want =
to use our coupon, but you won't be badged as part of the event</span></li>
<li style=3D"font-size: 15px;">
<span style=3D"font-size: 15px; color: rgb(10, 10, 10);">You do not have to=
 put items on sale to utilize Macy=E2=80=99s Value </span><span style=3D"fo=
nt-size: 15px; color: rgb(0, 0, 0);">Add coupons. However, if you=E2=80=99d=
 like a deeper discount you may set up a Mirakl promotion and participate i=
n our Value Add Coupon as they will stack together.&nbsp;</span><span style=
=3D"font-size: 15px; color: rgb(0, 0, 0); font-weight: bold;">If you have a=
 current Mirakl promotion running, the Value Add coupon will stack with it<=
/span>
</li>
</ul>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px;">For any further qu=
estions about Value Add Coupons, please refer to the following article: </s=
pan><a href=3D"https://tvw4krhbb.cc.rs6.net/tn.jsp?f=3D001lYjCckqqrrwu4HNOC=
yk1x8rWDhjOA5iE3r4I7baiEUTSrz94aDxHZwadfvR7ECwT-Vvh3G2GOURyQyYDLvFOUzoehQj2=
fq8vYnd28nDg8IazDywefYoRkZyr0BeGcY65Gs5kIYVYomTDZB8JjvRKBABE4m5cc1-NWhmZkrC=
Q8y0uuWIdZoG5GHgNmtfdY74U7xnPe4w-_r1GhLr97pc8b9nI9gagkM6ywe5TOU9RtoA0pdZczq=
C7QPQ1yoUCGHfQwsdRptoMKIgxKhFWVmv9DA=3D=3D&amp;c=3DmkKMPTU4AcXnEAr4ZE28Q5r3=
kOJZd0qJegdoqQGJHJWLxaUaeyHIWA=3D=3D&amp;ch=3DBC-4xN_R40FqTwO1lTLsdpyfahJVq=
E-tWOTdfbNNbgN4zOfAQEtVcQ=3D=3D" rel=3D"noopener noreferrer" target=3D"_bla=
nk" style=3D"font-size: 15px; color: #2C74FF; font-weight: bold; text-decor=
ation: none;">How to Opt into Macy's Monthly Value Add Promotions</a></p>
</td> </tr> </table>   <table class=3D"text text--padding-vertical" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-l=
ayout: fixed;"> <tr> <td class=3D"text_content-cell content-padding-horizon=
tal" style=3D"text-align: left; font-family: Arial,Verdana,Helvetica,sans-s=
erif; color: #3E3E3E; font-size: 14px; line-height: 1.2; display: block; wo=
rd-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"text-decoration: underline; font-wei=
ght: bold;">As a reminder, these rules apply to ALL PROMOTIONS:</span></p>
<ol style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Due to syst=
em limitations, we cannot make changes to your promotion once it=E2=80=99s =
been approved in Mirakl. If you no longer wish to offer this promotion afte=
r the due date has passed, you will need to remove your offer from site by =
setting inventory to '0'.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Your pricin=
g during the promotional event must represent the advertised discount relat=
ive to your previous ticket price (e.g., you cannot raise ticket in advance=
 of sale).</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">If you run =
a Mirakl promotion that overlaps with any portion of the time a Value Add C=
oupon runs, the promotions will stack. You may run a Mirakl promotion at an=
y time you choose, but it is the seller's responsibility to keep track of a=
ny overlapping promotions they have set up. Macy's is not responsible for n=
otifying the seller if the seller has set up overlapping promotions.</span>=
</li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Discount pr=
icing will come off your ticket price, so if you have sale pricing submitte=
d you should remove it if you don't want it to stack.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">You must fo=
llow our dates listed above.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Items that =
aren't live with valid webids or are out of stock at the time the Mirakl pr=
omotion is setup will not pull into the promotion.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Please note=
, your most recently approved promotion will be what shows on site. This me=
ans any overlapping, previously approved submissions will be overridden. </=
span></li>
</ol>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold;">Reminder you mus=
t always adhere to Macy=E2=80=99s Marketplace pricing policies. If you do n=
ot comply with these policies, you may be excluded from promotional opportu=
nities in the future.</span></p>
<p style=3D"margin: 0;"><br></p>
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">The =E2=80=
=9Cregular=E2=80=9D price for the item must be established for at least 14 =
days before the item is promoted. Thereafter, the item may be on sale for n=
o more than 60-65% of the time it is offered on our MP. In other words, the=
 item must be offered at the consistent regular price for 35-40% of the tim=
e.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Note: by =E2=80=9Cregular=E2=80=9D price, we mean=
 your ticket price, even if your ticket price might be intended as a promot=
ion (e.g. if you temporarily lower your ticket price). A promotion will not=
 show on site unless you configure a Mirakl promotion or submit a promo tem=
plate; to the customer (and in regards to our policies), your ticket price =
will always be viewed as the =E2=80=9Cregular=E2=80=9D price.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You offer a blouse for $50.00 starting o=
n January 1. You can only promote that blouse after January 15. Thereafter,=
 you can promote it at various times, but you need to be off sale at the re=
gular price for a reasonable time, consistent with the standard above.</spa=
n></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">You may not=
 increase a price in order to then offer it at a discount. That would be ar=
tificially increasing a price to show savings.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: If you normally offer an item for $20, y=
ou cannot increase the regular price to $25 on the first day of an event (o=
r shortly before) so that you can then offer it at 20% off.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Promotions =
must be limited in time. Each promotional event must have an end date. Afte=
r that end date, the item must return to the regular price. And outside the=
 holiday period where we inform customers that we will remain on sale at va=
rious prices, you cannot have =E2=80=9Cback-to-back=E2=80=9D sales, meaning=
 that you cannot just go immediately from one event to another. You must go=
 back to the regular price.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You participate in a Macy=E2=80=99s sale=
 event with an end date of January 3. On January 4, the item needs to rever=
t to the regular price.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">If you choo=
se to have your regular price fluctuate (i.e., you change your regular pric=
e frequently), that is fine. However, in that case, you may not participate=
 in promotions. The issue is you do not have a consistent, established pric=
e to promote off.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You vary the price of your product daily=
 to react to pricing on other sites. That=E2=80=99s fine, but you can=E2=80=
=99t then promote that item because you don=E2=80=99t have a steady regular=
 price.</span></li>
</ul>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 13px;">=EF=BB=BF</span></=
p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;">Thanks,</p>
<p style=3D"margin: 0;">Macy=E2=80=99s Seller Success Team</p>
</td> </tr> </table>  <div class=3D"spacer" style=3D"height: 30px; line-hei=
ght: 30px;">=E2=80=8A</div>
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