Subject: Protect Your Dollars From Hidden Margin Killers
From: Profit Cyclops <[email-masked]>
To: [email-masked]
Date: Tue, 30 Sep 2025 14:02:29 +0000 (UTC)

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8 FIXES THAT INSTANTLY
IMPROVE YOUR PROFIT PER UNIT
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(Most sellers ignore at least 3 of these)

1

RECHECK LANDED COST
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* Freight, packaging, and prep costs have crept up?
* Recalculating the actual landed cost per unit can uncover hidden leaks.
* Update it regularly, not once a year.

2

KILL LOW-CONVERTING KEYWORDS
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* Ads burning cash on terms that don’t convert?
* Pause them.
* Every wasted click eats margin fast.

3

INCREASE PRICE STRATEGICALLY
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* A $1 price increase can change everything.
* Especially if you’re underpriced in your category.
* Test price elasticity, don’t assume buyers won’t pay more.

4

OPTIMIZE PRODUCT DIMENSIONS
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* Oversized fees are the instant margin killers.
* Repackaging or resizing can drop FBA costs overnight.
* Even a 1-inch change can matter.

5

IMPROVE MAIN IMAGE + LISTING COPY
---------------------------------

* Better images = higher conversion = lower ad costs.
* Listings that convert well protect your profit.
* This fix doesn’t cost you margin, it protects it.

6

REDUCE RETURN TRIGGERS
----------------------

* Clarify expectations, fix common complaints, and improve instructions.
* Fewer refunds = higher real PPU.
* Use review analysis tools to spot patterns.

7

SWITCH AD STRATEGY FROM ACOS TO PPU
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* Stop obsessing over % metrics.
* Focus on net profit per sale after ads.
* Track what actually makes you money.

8

BUNDLE SMARTLY
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* Bundling can boost AOV and reduce fee % per unit.
* Combine high-margin accessories or slow-moving items to enhance value perception.

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Ready to Maximize Your Profit Per Unit?
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Get expert guidance and tools to implement these strategies
and boost your business profitability.

Learn More at ProfitCyclops.com ( https://profitcyclops.com/ )

Profit Cyclops

65 Pine Ave Ste 412 , Long Beach , CA 90802

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