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From: Macy's Marketplace <marketplace.communication@macys.com>
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Subject: Macy's 8/21-8/25 Fall Preview due 8/14
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------=_Part_2045755061_935095481.1754051668977
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Email from Macy's Inc. Newly added! =E2=80=8A Hello, We are reaching out to=
 invite you to participate in our newly added 8/21-8/25 Fall Preview Event =
which is due 8/14. If you want to participate, all you have to do is fill o=
ut the form below! No additional setup is needed on your end if you choose =
to participate in our Macy's Value Add Coupon event. Additionally, please n=
ote, if you have already signed up for this event you do not need to fill o=
ut the form again. Our Value Add coupon events are the most effective event=
s you can participate in as a seller. Marketplace sellers who participated =
in our last Value Add coupon saw a 68.3% GMV lift on average. Enroll in Fal=
l Preview Here Range: 25% off clothing, handbags, shoes, accessories, home,=
 pets 15% off beauty, vitamins/supps, watches, jewelry  10% off small appli=
ances, rugs, furniture, mattresses, lighting, luggage, toys, electronics, o=
utdoor furniture, home care, baby gear You may also choose to set up a prom=
otion in Mirakl utilizing our dollar or percent off option if you don't wan=
t to use our coupon, but you won't be badged as part of the event You do no=
t have to put items on sale to utilize Macy=E2=80=99s Value Add coupons. Ho=
wever, if you=E2=80=99d like a deeper discount you may set up a Mirakl prom=
otion and participate in our Value Add Coupon as they will stack together. =
If you have a current Mirakl promotion running, the Value Add coupon will s=
tack with it For any further questions about Value Add Coupons, please refe=
r to the following article: How to Opt into Macy's Monthly Value Add Promot=
ions As a reminder, these rules apply to ALL PROMOTIONS: Due to system limi=
tations, we cannot make changes to your promotion once it=E2=80=99s been ap=
proved in Mirakl. If you no longer wish to offer this promotion after the d=
ue date has passed, you will need to remove your offer from site by setting=
 inventory to '0'. Your pricing during the promotional event must represent=
 the advertised discount relative to your previous ticket price (e.g., you =
cannot raise ticket in advance of sale). If you run a Mirakl promotion that=
 overlaps with any portion of the time a Value Add Coupon runs, the promoti=
ons will stack. You may run a Mirakl promotion at any time you choose, but =
it is the seller's responsibility to keep track of any overlapping promotio=
ns they have set up. Macy's is not responsible for notifying the seller if =
the seller has set up overlapping promotions. Discount pricing will come of=
f your ticket price, so if you have sale pricing submitted you should remov=
e it if you don't want it to stack. You must follow our dates listed above.=
 Items that aren't live with valid webids or are out of stock at the time t=
he Mirakl promotion is setup will not pull into the promotion. Please note,=
 your most recently approved promotion will be what shows on site. This mea=
ns any overlapping, previously approved submissions will be overridden. Rem=
inder you must always adhere to Macy=E2=80=99s Marketplace pricing policies=
. If you do not comply with these policies, you may be excluded from promot=
ional opportunities in the future. The =E2=80=9Cregular=E2=80=9D price for =
the item must be established for at least 14 days before the item is promot=
ed. Thereafter, the item may be on sale for no more than 60-65% of the time=
 it is offered on our MP. In other words, the item must be offered at the c=
onsistent regular price for 35-40% of the time. Note: by =E2=80=9Cregular=
=E2=80=9D price, we mean your ticket price, even if your ticket price might=
 be intended as a promotion (e.g. if you temporarily lower your ticket pric=
e). A promotion will not show on site unless you configure a Mirakl promoti=
on or submit a promo template; to the customer (and in regards to our polic=
ies), your ticket price will always be viewed as the =E2=80=9Cregular=E2=80=
=9D price. Example: You offer a blouse for $50.00 starting on January 1. Yo=
u can only promote that blouse after January 15. Thereafter, you can promot=
e it at various times, but you need to be off sale at the regular price for=
 a reasonable time, consistent with the standard above. You may not increas=
e a price in order to then offer it at a discount. That would be artificial=
ly increasing a price to show savings. Example: If you normally offer an it=
em for $20, you cannot increase the regular price to $25 on the first day o=
f an event (or shortly before) so that you can then offer it at 20% off. Pr=
omotions must be limited in time. Each promotional event must have an end d=
ate. After that end date, the item must return to the regular price. And ou=
tside the holiday period where we inform customers that we will remain on s=
ale at various prices, you cannot have =E2=80=9Cback-to-back=E2=80=9D sales=
, meaning that you cannot just go immediately from one event to another. Yo=
u must go back to the regular price. Example: You participate in a Macy=E2=
=80=99s sale event with an end date of January 3. On January 4, the item ne=
eds to revert to the regular price. If you choose to have your regular pric=
e fluctuate (i.e., you change your regular price frequently), that is fine.=
 However, in that case, you may not participate in promotions. The issue is=
 you do not have a consistent, established price to promote off. Example: Y=
ou vary the price of your product daily to react to pricing on other sites.=
 That=E2=80=99s fine, but you can=E2=80=99t then promote that item because =
you don=E2=80=99t have a steady regular price. =EF=BB=BF Thanks, Macy=E2=80=
=99s Seller Success Team =E2=80=8A Macy's Inc. | 151 West 34th Street | New=
 York, NY 10001 US Unsubscribe | Update Profile | Constant Contact Data Not=
ice
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</head> <body class=3D"body template template--en-US" data-template-version=
=3D"1.42.9" data-canonical-name=3D"CPE-PT17831" lang=3D"en-US" align=3D"cen=
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der" style=3D"color: transparent; display: none; font-size: 1px; line-heigh=
t: 1px; max-height: 0px; max-width: 0px; opacity: 0; overflow: hidden;"><sp=
an data-entity-ref=3D"preheader">Newly added!</span></div> <div id=3D"track=
ing-image" style=3D"color: transparent; display: none; font-size: 1px; line=
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ing=3D"0"> <tr> <td class=3D"shell_width-cell" style=3D"padding: 15px 10px;=
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%;" align=3D"center" valign=3D"top">
<div class=3D"spacer" style=3D"height: 30px; line-height: 30px;">=E2=80=8A<=
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ge--mobile-center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0"> <tr> <td class=3D"image_container content-padding-horizontal" styl=
e=3D"padding: 10px 40px;" align=3D"center" valign=3D"top"> <table class=3D"=
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yle=3D"text-align: center; font-family: Arial,Verdana,Helvetica,sans-serif;=
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llpadding=3D"0" cellspacing=3D"0" border=3D"0"> <tr> <td class=3D"divider_c=
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th=3D"100%" align=3D"center" valign=3D"top"> <table class=3D"divider_conten=
t-row" style=3D"height: 1px; width: 100%;" cellpadding=3D"0" cellspacing=3D=
"0" border=3D"0"> <tr> <td class=3D"divider_content-cell" style=3D"padding-=
bottom: 0px; background-color: #1f1f1f; height: 1px; line-height: 1px; bord=
er-bottom-width: 0px;" height=3D"1" align=3D"center" bgcolor=3D"#1f1f1f"> <=
img alt=3D"" width=3D"5" height=3D"1" border=3D"0" hspace=3D"0" vspace=3D"0=
" src=3D"https://imgssl.constantcontact.com/letters/images/1101116784221/S.=
gif" style=3D"display: block; height: 1px; width: 5px;"> </td> </tr> </tabl=
e> </td> </tr> </table>  <table class=3D"text text--padding-vertical" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-l=
ayout: fixed;"> <tr> <td class=3D"text_content-cell content-padding-horizon=
tal" style=3D"text-align: left; font-family: Arial,Verdana,Helvetica,sans-s=
erif; color: #3E3E3E; font-size: 14px; line-height: 1.2; display: block; wo=
rd-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">Hello,</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">We are reaching out =
to invite you to participate in our newly added </span><span style=3D"font-=
size: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, sa=
ns-serif; font-weight: bold;">8/21-8/25 Fall Preview Event </span><span sty=
le=3D"font-size: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, He=
lvetica, sans-serif;">which is due 8/14. If you want to participate, all yo=
u have to do is fill out the form&nbsp;below</span><span style=3D"font-size=
: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-s=
erif; font-weight: normal;">!</span><span style=3D"font-size: 15px; color: =
rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-serif;"> No addi=
tional setup is needed on your end if you choose to participate in our Macy=
's Value Add Coupon event. Additionally, please note, if you have already s=
igned up for this event you do not need to fill out the form again.</span><=
/p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">Our Value Add coupon=
 events </span><span style=3D"font-size: 15px; color: rgb(0, 0, 0); font-fa=
mily: Arial, Verdana, Helvetica, sans-serif; font-weight: bold;">are the mo=
st effective events you can participate in as a seller</span><span style=3D=
"font-size: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helveti=
ca, sans-serif;">.&nbsp;Marketplace sellers who participated in our last Va=
lue Add coupon saw a&nbsp;68.3%&nbsp;GMV lift on average.</span></p>
</td> </tr> </table>    <table class=3D"button button--padding-vertical" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"tabl=
e-layout: fixed; word-break: break-word;"> <tr> <td class=3D"button_contain=
er content-padding-horizontal" style=3D"padding: 10px 40px;" align=3D"cente=
r"> <table class=3D"button_content-row" style=3D"" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0"> <tr> <td class=3D"button_content-cell button_link=
" style=3D"background-color: #ff4000; width: inherit; border-radius: 2px; b=
order-spacing: 0; max-width: 100%; color: #FFFFFF; font-family: Arial,Verda=
na,Helvetica,sans-serif; font-size: 16px; word-wrap: break-word; font-weigh=
t: bold; text-decoration: none; padding: 10px 15px; border-style: none;" al=
ign=3D"center" bgcolor=3D"#ff4000"> <a class=3D"button_link" href=3D"https:=
//tvw4krhbb.cc.rs6.net/tn.jsp?f=3D001U3XWM9oRtCXp02ligs1NEJfjpDSfGZv-myPjgr=
klxF4ei9QgKKS0a9cY6SYctU6-cI3GRlcRAEoT4_EHY-JyJKpLshWYu5bR_QieL3KNCmQg2ih-t=
n2aG6LsOuo5hOPUBWzG4YEngx-cmFz7OsbZE6ZqS3Em3PC7ySGv9uPSg90=3D&amp;c=3DwSVfU=
elG0MUL_wrGwVYRCKpJ_opukGCC2yKe1Cg6ZR4Pc1wrnr8DEA=3D=3D&amp;ch=3DrTOtob9L5T=
ZdqVJPPl-zyAke5dZDFnsMaYbxRC6STQOjrjRTw8dEKg=3D=3D" target=3D"_blank" data-=
trackable=3D"true" style=3D"color: #FFFFFF; font-family: Arial,Verdana,Helv=
etica,sans-serif; font-size: 16px; word-wrap: break-word; font-weight: bold=
; text-decoration: none;">Enroll in Fall Preview Here</a> </td> </tr> </tab=
le> </td> </tr> </table>     <table class=3D"text text--padding-vertical" w=
idth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"tab=
le-layout: fixed;"> <tr> <td class=3D"text_content-cell content-padding-hor=
izontal" style=3D"text-align: left; font-family: Arial,Verdana,Helvetica,sa=
ns-serif; color: #3E3E3E; font-size: 14px; line-height: 1.2; display: block=
; word-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=3D"top"=
>
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"font-size: 15px; color: rgb(10, 10, 10);"><span style=3D"font-=
size: 15px; color: rgb(10, 10, 10);">Range:</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10); margin-left: 3em;" cl=
ass=3D"indent-1"><span style=3D"font-size: 15px; color: rgb(10, 10, 10);">2=
5% off clothing, handbags, shoes, accessories, home, pets</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10); margin-left: 3em;" cl=
ass=3D"indent-1"><span style=3D"font-size: 15px; color: rgb(10, 10, 10);">1=
5% off beauty, vitamins/supps, watches, jewelry&nbsp;</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10); margin-left: 3em;" cl=
ass=3D"indent-1"><span style=3D"font-size: 15px; color: rgb(10, 10, 10);">1=
0% off small appliances, rugs, furniture, mattresses, lighting, luggage, to=
ys, electronics, outdoor furniture, home care, baby gear</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10);"><span style=3D"font-=
size: 15px; color: rgb(10, 10, 10);">You may also choose to set up a promot=
ion in Mirakl utilizing our dollar or percent off option if you don't want =
to use our coupon, but you won't be badged as part of the event</span></li>
<li style=3D"font-size: 15px;">
<span style=3D"font-size: 15px; color: rgb(10, 10, 10);">You do not have to=
 put items on sale to utilize Macy=E2=80=99s Value </span><span style=3D"fo=
nt-size: 15px; color: rgb(0, 0, 0);">Add coupons. However, if you=E2=80=99d=
 like a deeper discount you may set up a Mirakl promotion and participate i=
n our Value Add Coupon as they will stack together.&nbsp;</span><span style=
=3D"font-size: 15px; color: rgb(0, 0, 0); font-weight: bold;">If you have a=
 current Mirakl promotion running, the Value Add coupon will stack with it<=
/span>
</li>
</ul>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px;">For any further qu=
estions about Value Add Coupons, please refer to the following article: </s=
pan><a href=3D"https://tvw4krhbb.cc.rs6.net/tn.jsp?f=3D001U3XWM9oRtCXp02lig=
s1NEJfjpDSfGZv-myPjgrklxF4ei9QgKKS0a6ZKYrLUpme0Yj4CpiA-MVDFHlNEHSpZyyRvNZ7Y=
IAdz8eOttmOer-hzfLfYZWI_9qh0j07xBwi_8KJw671sG4XzoPtzp4JwCX-oEpLAEYz2UWZ48Ji=
YvI2zdspVRx8dhQWTEsEr54YqylMRCAWhl-AqSvY4PZBDQdsJbWLXh34P4b2vdhFKRCuE9C78fO=
dqL83DjgFI5qR_VcFrB5uNEfexJF3Bzn6elQ=3D=3D&amp;c=3DwSVfUelG0MUL_wrGwVYRCKpJ=
_opukGCC2yKe1Cg6ZR4Pc1wrnr8DEA=3D=3D&amp;ch=3DrTOtob9L5TZdqVJPPl-zyAke5dZDF=
nsMaYbxRC6STQOjrjRTw8dEKg=3D=3D" rel=3D"noopener noreferrer" target=3D"_bla=
nk" style=3D"font-size: 15px; color: #2C74FF; font-weight: bold; text-decor=
ation: none;">How to Opt into Macy's Monthly Value Add Promotions</a></p>
</td> </tr> </table>   <table class=3D"text text--padding-vertical" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-l=
ayout: fixed;"> <tr> <td class=3D"text_content-cell content-padding-horizon=
tal" style=3D"text-align: left; font-family: Arial,Verdana,Helvetica,sans-s=
erif; color: #3E3E3E; font-size: 14px; line-height: 1.2; display: block; wo=
rd-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"text-decoration: underline; font-wei=
ght: bold;">As a reminder, these rules apply to ALL PROMOTIONS:</span></p>
<ol style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Due to syst=
em limitations, we cannot make changes to your promotion once it=E2=80=99s =
been approved in Mirakl. If you no longer wish to offer this promotion afte=
r the due date has passed, you will need to remove your offer from site by =
setting inventory to '0'.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Your pricin=
g during the promotional event must represent the advertised discount relat=
ive to your previous ticket price (e.g., you cannot raise ticket in advance=
 of sale).</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">If you run =
a Mirakl promotion that overlaps with any portion of the time a Value Add C=
oupon runs, the promotions will stack. You may run a Mirakl promotion at an=
y time you choose, but it is the seller's responsibility to keep track of a=
ny overlapping promotions they have set up. Macy's is not responsible for n=
otifying the seller if the seller has set up overlapping promotions.</span>=
</li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Discount pr=
icing will come off your ticket price, so if you have sale pricing submitte=
d you should remove it if you don't want it to stack.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">You must fo=
llow our dates listed above.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Items that =
aren't live with valid webids or are out of stock at the time the Mirakl pr=
omotion is setup will not pull into the promotion.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Please note=
, your most recently approved promotion will be what shows on site. This me=
ans any overlapping, previously approved submissions will be overridden. </=
span></li>
</ol>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold;">Reminder you mus=
t always adhere to Macy=E2=80=99s Marketplace pricing policies. If you do n=
ot comply with these policies, you may be excluded from promotional opportu=
nities in the future.</span></p>
<p style=3D"margin: 0;"><br></p>
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">The =E2=80=
=9Cregular=E2=80=9D price for the item must be established for at least 14 =
days before the item is promoted. Thereafter, the item may be on sale for n=
o more than 60-65% of the time it is offered on our MP. In other words, the=
 item must be offered at the consistent regular price for 35-40% of the tim=
e.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Note: by =E2=80=9Cregular=E2=80=9D price, we mean=
 your ticket price, even if your ticket price might be intended as a promot=
ion (e.g. if you temporarily lower your ticket price). A promotion will not=
 show on site unless you configure a Mirakl promotion or submit a promo tem=
plate; to the customer (and in regards to our policies), your ticket price =
will always be viewed as the =E2=80=9Cregular=E2=80=9D price.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You offer a blouse for $50.00 starting o=
n January 1. You can only promote that blouse after January 15. Thereafter,=
 you can promote it at various times, but you need to be off sale at the re=
gular price for a reasonable time, consistent with the standard above.</spa=
n></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">You may not=
 increase a price in order to then offer it at a discount. That would be ar=
tificially increasing a price to show savings.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: If you normally offer an item for $20, y=
ou cannot increase the regular price to $25 on the first day of an event (o=
r shortly before) so that you can then offer it at 20% off.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Promotions =
must be limited in time. Each promotional event must have an end date. Afte=
r that end date, the item must return to the regular price. And outside the=
 holiday period where we inform customers that we will remain on sale at va=
rious prices, you cannot have =E2=80=9Cback-to-back=E2=80=9D sales, meaning=
 that you cannot just go immediately from one event to another. You must go=
 back to the regular price.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You participate in a Macy=E2=80=99s sale=
 event with an end date of January 3. On January 4, the item needs to rever=
t to the regular price.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">If you choo=
se to have your regular price fluctuate (i.e., you change your regular pric=
e frequently), that is fine. However, in that case, you may not participate=
 in promotions. The issue is you do not have a consistent, established pric=
e to promote off.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You vary the price of your product daily=
 to react to pricing on other sites. That=E2=80=99s fine, but you can=E2=80=
=99t then promote that item because you don=E2=80=99t have a steady regular=
 price.</span></li>
</ul>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 13px;">=EF=BB=BF</span></=
p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;">Thanks,</p>
<p style=3D"margin: 0;">Macy=E2=80=99s Seller Success Team</p>
</td> </tr> </table>  <div class=3D"spacer" style=3D"height: 30px; line-hei=
ght: 30px;">=E2=80=8A</div>
</td> </tr> </table>  </td> </tr> </table> </td> </tr> </table> </td> </tr>=
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