Subject: Seller Source Monthly Newsletter - Walmart Marketplace Canada - June 2025
From: "Walmart Marketplace Canada" <[email-masked]>
To: <[email-masked]>
Date: Thu, 12 Jun 2025 08:20:15 -0600

Marketplace News, Information & Ideas | June 2025

 

 Welcome to Seller Source, your monthly view into what&rsquo;s happening on the Walmart Marketplace Canada. You&rsquo;ll find information on new features, tips on how to drive your business and general reminders of what&rsquo;s coming up. 

https://click.comms.walmart.com/?qs=1cbed82ac3011f7b2a43ab96432362bf60348bf9270b17d5cbea584ee5583de765722a2c696ea36aba36d31ce418875907d9984068174a89 
Marketplace Learn 

https://click.comms.walmart.com/?qs=1cbed82ac3011f7b348bb5d2a9377cf7c92fae9ea28ac27a364396884b50052df198410e63afaa8330c3d73fca08017e0036296e01afe4bf 
LinkedIn 

https://click.comms.walmart.com/?qs=1cbed82ac3011f7b525a9f05d5cbeb549fdbe1f2230e7d0f6751167acffe885eb0b33c9e1e716faabba171b549e9b080290a95acee2617a8 
YouTube 

https://click.comms.walmart.com/?qs=1cbed82ac3011f7b1cc8cb9074eb41db1121a257c6885e2be355a8e0fb8737845a9439c2e131a557b612821e5d8ffe4307c76cad26983580 
Seller Center 

 

 
News | Updates | Reminders

Quarterly Seller Opinion Survey

Now in Your Inbox
 Our shorter, quarterly survey is available for the next two weeks and will end on June 22, 2025 at 11PM EST. Please share your thoughts through the survey in your inbox to guide us toward greater changes. 

 As a valued member of our seller community, your insights are crucial. Your feedback has helped redesign the Seller Center UI, optimize processes, and improve seller education through the launch of Marketplace Learn and we continue to make more improvements thanks to your feedback.

https://click.comms.walmart.com/?qs=1cbed82ac3011f7ba51bb6582bc1696d02a96b18bbff9ce208ee267791112cfc01e2eaf29aa1f699222dd881f79069656cbef685ab70903e 

Payment Summary Report Updates

We've updated your payment summary report to include adjustments and reimbursements. You can now view these details on the payment page in your seller center. All payment adjustments will be listed under "Misc Adjustments" in your account summary.

https://click.comms.walmart.com/?qs=1cbed82ac3011f7b40bbb8677857c7ef7d2fbc0c18932e3bcbe4fe872ce071ee95f77bd716328c5ab337406fc23260df8819602868199586 

Prohibited Products Policy Guide Updates

At Walmart, we&rsquo;re committed to maintaining a safe and trustworthy marketplace. That&rsquo;s why it&rsquo;s essential that all sellers comply with applicable laws, regulations, industry standards, and Walmart policies when listing products.

What You Need to Know
	- The listing or sale of illegal, unsafe, or restricted products is strictly prohibited.
	- Our Prohibited Products Policy guideoutlines what is not allowed, but remember, these examples are not exhaustive.
	- Product safety and compliance are top priorities. Please review the policies carefully before listing any items.
	- Walmart Canada reserves the right to unpublish and remove any items that infringe on our Prohibited Products Policies.

Need Help?
	- If you&rsquo;re unsure about the rules or how they apply to your products, we strongly recommend consulting your legal counsel.
	- External links in our policies are provided for reference only. Walmart does not guarantee their accuracy.
 
https://click.comms.walmart.com/?qs=1cbed82ac3011f7b014e6d9f39a7e359169d35de65ab10cecb88f6b8f2e621c20d31b3e8d7c3e95134705fe8baec8f1992dced2715ca9a2d 

https://click.comms.walmart.com/?qs=1cbed82ac3011f7bbf551b632d1272df8de017b1344740381ca9b05c393c5d9d0fb24785e879d4adefb88cd63c636df7539f5fcd16f259b5 

Validate Fulfillment

Center Locations for

Accurate Transit Times
 Since May 15th, transit time limits have been set for all shipping templates. Ensure your Fulfillment Center's location is correct, as this affects your transit time caps for domestic and international shipping.

 
https://click.comms.walmart.com/?qs=1cbed82ac3011f7bb7bbf2946551a59ef970d6c9df786302e277dd19010a7f50c05e877d3c2f58067f9f2fa09ee4d0470b2840e6ba29e849 

Reminder - Update Holiday Closures 
 Canada Day on, July 1, 2025, and US Independence Day on, July 4, 2025 are upcoming holidays where some sellers and carriers may not be operational. If this applies to you, enter holiday closure dates in the 
https://click.comms.walmart.com/?qs=1cbed82ac3011f7bab5540f9e7d817c9f449bc66d24511974779e1f494e41442b0445ffe75ab8e02d22dd04a853578b8f4f4243e59de0cd0 
Additional Days Off calendar  in your Seller Center's Shipping Profile to ensure accurate Expected Delivery Dates (EDD). The Additional Days Off calendar ensures the Expected Ship Date (ESD) excludes non-fulfillment days on all new orders. 

 
https://click.comms.walmart.com/?qs=1cbed82ac3011f7ba760f11e5266039daf8b36667d4e2be0fa895275928f81a4a570b41440bc3d9da5f06031880e6250b0780448c60a843c 

Permanent CPC Floor Adjustment

+ Special Summer Savings! Want to increase visibility, reach more customers, and grow your brand presence effectively? Check out Walmart Connect for Sponsored Product ads.

Permanent CPC

Floor Adjustment  The temporary Cost-per-Click (CPC) floor (minimum bid price) adjustment from $0.80 to $0.40 (CAD) that was implemented back in Marchis now permanent, effective immediately. This change helps sellers to maximize budgets, potentially lowering the cost of conversion while ensuring ads are highly visible, targeted, and relevant.

Special Summer Pricing 

 From June 16 - August 3, 2025, enjoy a special summer pricing promotion with a minimum CPC floor bid of $0.30 (CAD). Log into the platform on June 16th to adjust your bids on live campaigns. We recommend setting bids at 20% above the new minimum floor bid price to stay competitive.

 Please note that these rates are subject to change.

Questions? Contact your Account Manager or the 
mailto:[email-masked]?subject=Walmart%20Marketplace%20Canada%20Seller%20Questions%20-%20SPP 
Walmart Connect Canada Ad Support  team. 

https://click.comms.walmart.com/?qs=1cbed82ac3011f7b32cc1e930957986bcd03e947cf105358ce36e1e544cd3487fa7895550532512de4afa883a1266e21efde00e5cddefb6c 

 

 

 Walmart Fulfillment

Services (WFS) Promos
During these uncertain times, fulfill your orders conveniently and reliably with WFS.
	- New sellers get free storage and 10% off the fulfillment fee until July 31, 2025. 
	- Get 50% off Walmart preferred Carrier (WPC) parcel while shipping your inventory to WFS fulfillment centers, until June 30, 2025.
	- 100% off removal/disposal fee, so you can remove your inventory at no cost, until July 31, 2025.
	- Maintain a WFS penetration of 85%+ to get 50% off the storage fee and 15% off the fulfillment fee in the following month, until July 31, 2025.
https://click.comms.walmart.com/?qs=1cbed82ac3011f7b1406ad20e6e3b9c7cb275b3e8304c57617c388bef25d2949aefb60a328276eacb0ceb7daffdae846c6d6dbc9cadf08f8 

New Solution Providers Availableto Marketplace Sellers
 As an ecommerce seller, you are busy handling all aspects of your business and at times it can be overwhelming. Let our solution provider integrations take care of all the tough tasks so that you can focus on growing your business. We&rsquo;ve added a few more great 
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solution providers  to our growing list. Check them out!

 

https://click.comms.walmart.com/?qs=1cbed82ac3011f7b17ddda5160c786c6c0742d06d8de77e2ba535fa790c1158627117d75c8d9ce5c587f06ba929ce468fbedb37c8b7cc7f2 
buffaBRAND  helps Walmart sellers confidently scale and manage their brands.

Their team of eCommerce experts, with decades of omnichannel experience, builds custom solutions for complex issues and specializes in organizing and executing digital brand strategies. They offer a "done-with-you" model, enabling sellers to leverage their expertise and scale their Walmart business with ease.

 
https://click.comms.walmart.com/?qs=1cbed82ac3011f7bd906a1de71a6027176efcc4d14d30c44d9b0fe4819f4ee05b8254740646cfdc7d2f49f900edfcb65b460d347feb13c12 
Fulfil  is a cloud ERP designed to scale brands, ensuring efficient and profitable eCommerce operations. They require minimal customization, allowing for agility at scale. Manage orders, inventory, accounting, fulfillment, production, and purchasing all in one place. Go live within 45-90 days by working directly with the Fulfil team, without needing third-party consultants. Transform your eCommerce business with Fulfil for seamless growth and efficiency. 

 Foxquilt is a leading North American insurance company, making business insurance simple, affordable, and tailored to eCommerce sellers and service providers. Foxquilt's innovative online platform and product suite allows business owners to get customized coverage that meet their unique insurance needs and marketplace requirements. Reach out to 
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Foxquilt Insurance- Walmart today to get started.

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About Walmart 

 Walmart Canada helps Canadians save money and live better. Quality products at everyday low prices &ndash; that&rsquo;s the promise Sam Walton made when he started Walmart and it&rsquo;s as true today more than 50 years later. We believe in innovation and continue to grow by adding new services like pickup, online grocery, and mobile app shopping.  Walmart.ca is visited by more than 1.5 million Canadians daily, who can choose from millions of items sold by Walmart and third-party sellers to fit their needs. We make sure their service experience is as amazing as it is in our stores around the world.