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Date: Thu, 22 May 2025 12:37:29 -0400 (EDT)
From: Macy's Marketplace <marketplace.communication@macys.com>
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Subject: Macy's 6/3-6/9 Friends & Family Event due TODAY
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------=_Part_892134163_288078036.1747931849704
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Email from Macy's Inc. Biggest Event of the Month! =E2=80=8A Hello, We are =
reaching out to remind you that our 6/3-6/9 Friends & Family Sale opt-in wi=
ndow will close TODAY. If you want to participate, all you have to do is fi=
ll out the form below! No additional setup is needed on your end if you cho=
ose to participate in our Macy's Value Add Coupon event. Additionally, plea=
se note, if you have already signed up for this event you do not need to fi=
ll out the form again. Our Value Add coupon events - such as Friends & Fami=
ly sales - are the most effective events you can participate in as a seller=
. Marketplace sellers who participated in our F&F Sale in April saw a 69.9%=
 GMV lift on average. Enroll in Friends & Family Here Range: 30% off clothi=
ng, handbags, shoes, accessories, jewelry, home, pets, & luggage 15% off be=
auty, vitamins/supps, watches 10% off small appliances, rugs, furniture, ma=
ttresses, lighting, toys, electronics, outdoor furniture, home care, baby g=
ear You may also choose to set up a promotion in Mirakl utilizing our dolla=
r or percent off option if you don't want to use our coupon, but you won't =
be badged as part of the event You do not have to put items on sale to util=
ize Macy=E2=80=99s Value Add coupons. However, if you=E2=80=99d like a deep=
er discount you may set up a Mirakl promotion and participate in our Value =
Add Coupon as they will stack together. If you have a current Mirakl promot=
ion running, the Value Add coupon will stack with it For any further questi=
ons about Value Add Coupons, please refer to the following article: How to =
Opt into Macy's Monthly Value Add Promotions As a reminder, these rules app=
ly to ALL PROMOTIONS: Due to system limitations, we cannot make changes to =
your promotion once it=E2=80=99s been approved in Mirakl. If you no longer =
wish to offer this promotion after the due date has passed, you will need t=
o remove your offer from site by setting inventory to '0'. Your pricing dur=
ing the promotional event must represent the advertised discount relative t=
o your previous ticket price (e.g., you cannot raise ticket in advance of s=
ale). If you run a Mirakl promotion that overlaps with any portion of the t=
ime a Value Add Coupon runs, the promotions will stack. You may run a Mirak=
l promotion at any time you choose, but it is the seller's responsibility t=
o keep track of any overlapping promotions they have set up. Macy's is not =
responsible for notifying the seller if the seller has set up overlapping p=
romotions. Discount pricing will come off your ticket price, so if you have=
 sale pricing submitted you should remove it if you don't want it to stack.=
 You must follow our dates listed above. Items that aren't live with valid =
webids or are out of stock at the time the Mirakl promotion is setup will n=
ot pull into the promotion. Please note, your most recently approved promot=
ion will be what shows on site. This means any overlapping, previously appr=
oved submissions will be overridden. Reminder you must always adhere to Mac=
y=E2=80=99s Marketplace pricing policies. If you do not comply with these p=
olicies, you may be excluded from promotional opportunities in the future. =
The =E2=80=9Cregular=E2=80=9D price for the item must be established for at=
 least 14 days before the item is promoted. Thereafter, the item may be on =
sale for no more than 60-65% of the time it is offered on our MP. In other =
words, the item must be offered at the consistent regular price for 35-40% =
of the time. Note: by =E2=80=9Cregular=E2=80=9D price, we mean your ticket =
price, even if your ticket price might be intended as a promotion (e.g. if =
you temporarily lower your ticket price). A promotion will not show on site=
 unless you configure a Mirakl promotion or submit a promo template; to the=
 customer (and in regards to our policies), your ticket price will always b=
e viewed as the =E2=80=9Cregular=E2=80=9D price. Example: You offer a blous=
e for $50.00 starting on January 1. You can only promote that blouse after =
January 15. Thereafter, you can promote it at various times, but you need t=
o be off sale at the regular price for a reasonable time, consistent with t=
he standard above. You may not increase a price in order to then offer it a=
t a discount. That would be artificially increasing a price to show savings=
. Example: If you normally offer an item for $20, you cannot increase the r=
egular price to $25 on the first day of an event (or shortly before) so tha=
t you can then offer it at 20% off. Promotions must be limited in time. Eac=
h promotional event must have an end date. After that end date, the item mu=
st return to the regular price. And outside the holiday period where we inf=
orm customers that we will remain on sale at various prices, you cannot hav=
e =E2=80=9Cback-to-back=E2=80=9D sales, meaning that you cannot just go imm=
ediately from one event to another. You must go back to the regular price. =
Example: You participate in a Macy=E2=80=99s sale event with an end date of=
 January 3. On January 4, the item needs to revert to the regular price. If=
 you choose to have your regular price fluctuate (i.e., you change your reg=
ular price frequently), that is fine. However, in that case, you may not pa=
rticipate in promotions. The issue is you do not have a consistent, establi=
shed price to promote off. Example: You vary the price of your product dail=
y to react to pricing on other sites. That=E2=80=99s fine, but you can=E2=
=80=99t then promote that item because you don=E2=80=99t have a steady regu=
lar price. =EF=BB=BF Thanks, Macy=E2=80=99s Seller Success Team =E2=80=8A M=
acy's Inc. | 151 West 34th Street | New York, NY 10001 US Unsubscribe | Upd=
ate Profile | Constant Contact Data Notice
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der" style=3D"color: transparent; display: none; font-size: 1px; line-heigh=
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an data-entity-ref=3D"preheader">Biggest Event of the Month!</span></div> <=
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gif" style=3D"display: block; height: 1px; width: 5px;"> </td> </tr> </tabl=
e> </td> </tr> </table>  <table class=3D"text text--padding-vertical" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-l=
ayout: fixed;"> <tr> <td class=3D"text_content-cell content-padding-horizon=
tal" style=3D"text-align: left; font-family: Arial,Verdana,Helvetica,sans-s=
erif; color: #3E3E3E; font-size: 14px; line-height: 1.2; display: block; wo=
rd-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">Hello,</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">We are reaching out =
to remind you that our </span><span style=3D"font-size: 15px; color: rgb(0,=
 0, 0); font-family: Arial, Verdana, Helvetica, sans-serif; font-weight: bo=
ld;">6/3-6/9 Friends &amp; Family Sale</span><span style=3D"font-size: 15px=
; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-serif;"=
> opt-in window will close </span><span style=3D"font-size: 16px; color: rg=
b(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-serif; font-weight=
: bold;">TODAY</span><span style=3D"font-size: 16px; color: rgb(0, 0, 0); f=
ont-family: Arial, Verdana, Helvetica, sans-serif;">. If you want to partic=
ipate, all you have to do is fill out the form&nbsp;below</span><span style=
=3D"font-size: 16px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helv=
etica, sans-serif; font-weight: normal;">!</span><span style=3D"font-size: =
16px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, sans-ser=
if;"> No additional setup is needed on your end if you choose to participat=
e in our Macy's Value Add Coupon event. Additionally, please note, if you h=
ave already signed up for this event you do not need to fill out the form a=
gain.</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-family: Arial, Verdana, Helvetica, sans-serif;">Our Value Add coupon=
 events - such as Friends &amp; Family sales - </span><span style=3D"font-s=
ize: 15px; color: rgb(0, 0, 0); font-family: Arial, Verdana, Helvetica, san=
s-serif; font-weight: bold;">are the most effective events you can particip=
ate in as a seller</span><span style=3D"font-size: 15px; color: rgb(0, 0, 0=
); font-family: Arial, Verdana, Helvetica, sans-serif;">.&nbsp;Marketplace =
sellers who participated in our F&amp;F Sale in April saw a&nbsp;69.9%&nbsp=
;GMV lift on average.</span></p>
</td> </tr> </table>    <table class=3D"button button--padding-vertical" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"tabl=
e-layout: fixed; word-break: break-word;"> <tr> <td class=3D"button_contain=
er content-padding-horizontal" style=3D"padding: 10px 40px;" align=3D"cente=
r"> <table class=3D"button_content-row" style=3D"" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0"> <tr> <td class=3D"button_content-cell button_link=
" style=3D"background-color: #ff4000; width: inherit; border-radius: 2px; b=
order-spacing: 0; max-width: 100%; color: #FFFFFF; font-family: Arial,Verda=
na,Helvetica,sans-serif; font-size: 16px; word-wrap: break-word; font-weigh=
t: bold; text-decoration: none; padding: 10px 15px; border-style: none;" al=
ign=3D"center" bgcolor=3D"#ff4000"> <a class=3D"button_link" href=3D"https:=
//tvw4krhbb.cc.rs6.net/tn.jsp?f=3D001sGoM3kIBWuV_BIUjWNWkfNZ4YmV1IjIh2FsVPo=
Jd3h2XfaqfGJh9w7agTWiqQg_PvOq78FxxzhlFChqeNEDSKXvt9uoVD_ODxwJE6IBB2DVTOtAnu=
t8AnisZDDlbLSv4zVm0LrzS9ALQnU__2hlfP89_wPyohVXZOXt0V9HNrn4=3D&amp;c=3DrHDMG=
fwIS5GPl5cCS8W0nbqpYdQW_ulW6fk8Gb5pg1T3jbi6S2wspg=3D=3D&amp;ch=3DumuW9OJSGs=
xah0sYip7tOipP43VE2hEvE6-YSPo3tFwQSq4e3WN_8g=3D=3D" target=3D"_blank" data-=
trackable=3D"true" style=3D"color: #FFFFFF; font-family: Arial,Verdana,Helv=
etica,sans-serif; font-size: 16px; word-wrap: break-word; font-weight: bold=
; text-decoration: none;">Enroll in Friends &amp; Family Here</a> </td> </t=
r> </table> </td> </tr> </table>     <table class=3D"text text--padding-ver=
tical" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"table-layout: fixed;"> <tr> <td class=3D"text_content-cell content-pad=
ding-horizontal" style=3D"text-align: left; font-family: Arial,Verdana,Helv=
etica,sans-serif; color: #3E3E3E; font-size: 14px; line-height: 1.2; displa=
y: block; word-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=
=3D"top">
<ul>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10);"><span style=3D"font-=
size: 15px; color: rgb(10, 10, 10);">Range:</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10); margin-left: 3em;" cl=
ass=3D"indent-1"><span style=3D"font-size: 15px; color: rgb(10, 10, 10);">3=
0% off clothing, handbags, shoes, accessories, jewelry, home, pets, &amp; l=
uggage</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10); margin-left: 3em;" cl=
ass=3D"indent-1"><span style=3D"font-size: 15px; color: rgb(10, 10, 10);">1=
5% off beauty, vitamins/supps, watches</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10); margin-left: 3em;" cl=
ass=3D"indent-1"><span style=3D"font-size: 15px; color: rgb(10, 10, 10);">1=
0% off small appliances, rugs, furniture, mattresses, lighting, toys, elect=
ronics, outdoor furniture, home care, baby gear</span></li>
<li style=3D"font-size: 15px; color: rgb(10, 10, 10);"><span style=3D"font-=
size: 15px; color: rgb(10, 10, 10);">You may also choose to set up a promot=
ion in Mirakl utilizing our dollar or percent off option if you don't want =
to use our coupon, but you won't be badged as part of the event</span></li>
<li style=3D"font-size: 15px;">
<span style=3D"font-size: 15px; color: rgb(10, 10, 10);">You do not have to=
 put items on sale to utilize Macy=E2=80=99s Value </span><span style=3D"fo=
nt-size: 15px; color: rgb(0, 0, 0);">Add coupons. However, if you=E2=80=99d=
 like a deeper discount you may set up a Mirakl promotion and participate i=
n our Value Add Coupon as they will stack together.&nbsp;</span><span style=
=3D"font-size: 15px; color: rgb(0, 0, 0); font-weight: bold;">If you have a=
 current Mirakl promotion running, the Value Add coupon will stack with it<=
/span>
</li>
</ul>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px;">For any further qu=
estions about Value Add Coupons, please refer to the following article: </s=
pan><a href=3D"https://tvw4krhbb.cc.rs6.net/tn.jsp?f=3D001sGoM3kIBWuV_BIUjW=
NWkfNZ4YmV1IjIh2FsVPoJd3h2XfaqfGJh9w4wAfrGvIhFn-jCSvdXnCREl6jC7HXYsIOp2ASRG=
dp6LRT9TM_pfSnSpmOoL7ILXGaOVKyFjE2A_fcrAVu87Taau4ETnSofLNVYMWs8BMuGBIGTAnm5=
0V7X9iwgDnMVhP21fGjp87HGApsrq9H47xJsG4NRmD82vt3XeofZnQjC4e1RmWW16v1azC35eGo=
t5YDz6lS6RYmTg_T153m6fvVTdfWdnLL3TTg=3D=3D&amp;c=3DrHDMGfwIS5GPl5cCS8W0nbqp=
YdQW_ulW6fk8Gb5pg1T3jbi6S2wspg=3D=3D&amp;ch=3DumuW9OJSGsxah0sYip7tOipP43VE2=
hEvE6-YSPo3tFwQSq4e3WN_8g=3D=3D" rel=3D"noopener noreferrer" target=3D"_bla=
nk" style=3D"font-size: 15px; color: #2C74FF; font-weight: bold; text-decor=
ation: none;">How to Opt into Macy's Monthly Value Add Promotions</a></p>
</td> </tr> </table>   <table class=3D"text text--padding-vertical" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-l=
ayout: fixed;"> <tr> <td class=3D"text_content-cell content-padding-horizon=
tal" style=3D"text-align: left; font-family: Arial,Verdana,Helvetica,sans-s=
erif; color: #3E3E3E; font-size: 14px; line-height: 1.2; display: block; wo=
rd-wrap: break-word; padding: 10px 40px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"text-decoration: underline; font-wei=
ght: bold;">As a reminder, these rules apply to ALL PROMOTIONS:</span></p>
<ol>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Due to syst=
em limitations, we cannot make changes to your promotion once it=E2=80=99s =
been approved in Mirakl. If you no longer wish to offer this promotion afte=
r the due date has passed, you will need to remove your offer from site by =
setting inventory to '0'.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Your pricin=
g during the promotional event must represent the advertised discount relat=
ive to your previous ticket price (e.g., you cannot raise ticket in advance=
 of sale).</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">If you run =
a Mirakl promotion that overlaps with any portion of the time a Value Add C=
oupon runs, the promotions will stack. You may run a Mirakl promotion at an=
y time you choose, but it is the seller's responsibility to keep track of a=
ny overlapping promotions they have set up. Macy's is not responsible for n=
otifying the seller if the seller has set up overlapping promotions.</span>=
</li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Discount pr=
icing will come off your ticket price, so if you have sale pricing submitte=
d you should remove it if you don't want it to stack.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">You must fo=
llow our dates listed above.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Items that =
aren't live with valid webids or are out of stock at the time the Mirakl pr=
omotion is setup will not pull into the promotion.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Please note=
, your most recently approved promotion will be what shows on site. This me=
ans any overlapping, previously approved submissions will be overridden. </=
span></li>
</ol>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold;">Reminder you mus=
t always adhere to Macy=E2=80=99s Marketplace pricing policies. If you do n=
ot comply with these policies, you may be excluded from promotional opportu=
nities in the future.</span></p>
<p style=3D"margin: 0;"><br></p>
<ul>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">The =E2=80=
=9Cregular=E2=80=9D price for the item must be established for at least 14 =
days before the item is promoted. Thereafter, the item may be on sale for n=
o more than 60-65% of the time it is offered on our MP. In other words, the=
 item must be offered at the consistent regular price for 35-40% of the tim=
e.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Note: by =E2=80=9Cregular=E2=80=9D price, we mean=
 your ticket price, even if your ticket price might be intended as a promot=
ion (e.g. if you temporarily lower your ticket price). A promotion will not=
 show on site unless you configure a Mirakl promotion or submit a promo tem=
plate; to the customer (and in regards to our policies), your ticket price =
will always be viewed as the =E2=80=9Cregular=E2=80=9D price.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You offer a blouse for $50.00 starting o=
n January 1. You can only promote that blouse after January 15. Thereafter,=
 you can promote it at various times, but you need to be off sale at the re=
gular price for a reasonable time, consistent with the standard above.</spa=
n></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">You may not=
 increase a price in order to then offer it at a discount. That would be ar=
tificially increasing a price to show savings.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: If you normally offer an item for $20, y=
ou cannot increase the regular price to $25 on the first day of an event (o=
r shortly before) so that you can then offer it at 20% off.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">Promotions =
must be limited in time. Each promotional event must have an end date. Afte=
r that end date, the item must return to the regular price. And outside the=
 holiday period where we inform customers that we will remain on sale at va=
rious prices, you cannot have =E2=80=9Cback-to-back=E2=80=9D sales, meaning=
 that you cannot just go immediately from one event to another. You must go=
 back to the regular price.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You participate in a Macy=E2=80=99s sale=
 event with an end date of January 3. On January 4, the item needs to rever=
t to the regular price.</span></li>
<li style=3D"font-size: 13px;"><span style=3D"font-size: 13px;">If you choo=
se to have your regular price fluctuate (i.e., you change your regular pric=
e frequently), that is fine. However, in that case, you may not participate=
 in promotions. The issue is you do not have a consistent, established pric=
e to promote off.</span></li>
<li style=3D"font-size: 13px; margin-left: 3em;" class=3D"indent-1"><span s=
tyle=3D"font-size: 13px;">Example: You vary the price of your product daily=
 to react to pricing on other sites. That=E2=80=99s fine, but you can=E2=80=
=99t then promote that item because you don=E2=80=99t have a steady regular=
 price.</span></li>
</ul>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 13px;">=EF=BB=BF</span></=
p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;">Thanks,</p>
<p style=3D"margin: 0;">Macy=E2=80=99s Seller Success Team</p>
</td> </tr> </table>  <div class=3D"spacer" style=3D"height: 30px; line-hei=
ght: 30px;">=E2=80=8A</div>
</td> </tr> </table>  </td> </tr> </table> </td> </tr> </table> </td> </tr>=
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