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charset=utf-8 [HiEnd Accents Letterhead] Dear Valued Partner, We wanted to update you regarding pricing in light of recent developments i= n the ongoing tariff situation. First, the headline: we are holding prices steady for now. As we mentioned = in mid-April, we have a robust, proactive strategy to manage tariffs and ar= e executing effectively on that plan. We'd also like to clarify an important detail from our earlier messages. On= March 31, we implemented a modest, portfolio-wide price adjustment=E2=80= =94the first in four years=E2=80=94averaging just 1%. This increase was dri= ven by rising supply-chain costs accumulated over recent years. Unfortunate= ly, just days later, the U.S. administration announced significant new tari= ffs. Given the timing, we understand why some customers assumed our price i= ncrease accounted for these tariffs. To clarify: the March 31 adjustment wa= s entirely unrelated to the subsequent April 2 tariff announcement=E2=80=94= unfortunate timing, indeed! While the current tariff landscape remains fluid and challenging to predict= , we are currently absorbing these additional costs to avoid passing freque= nt tariff-driven fluctuations on to our customers. However, should tariffs = persist at current levels, a price adjustment will become necessary. Please= rest assured we are fully committed to minimizing any further increases. O= ur priority remains preserving our "everyday luxury" value proposition, ens= uring our products continue to be highly competitive in price, quality, and= design. Any future price adjustments would likely affect the entire indust= ry, and we remain confident in our ability to maintain our competitive edge= . Importantly, we continue to hold strong inventory positions and are activel= y diversifying our sourcing strategy. As a second-generation, family-owned = business proudly celebrating our 20th anniversary this year, we're deeply c= ommitted to remaining your preferred top-of-bed supplier for many more year= s to come. In fact, we're just getting started! Given our robust inventory,= we encourage you to continue ordering confidently. Should future price adj= ustments become necessary, we promise to provide ample advance notice. Thank you for your continued support and partnership. For any questions, pl= ease don=E2=80=99t hesitate to reach out to your Sales Representative or to= [sales@hiendaccents.com](mailto:sales@hiendaccents.com). We look forward t= o navigating these changes=E2=80=94and the opportunities they bring=E2=80= =94together. Warm regards, [Cynthia Zheng] Cynthia Zheng CEO | HiEnd Accents [Awards Winners] [DOWNLOAD NEW CATALOG](https://bit.ly/hea2025catalog) | [VISIT OUR WEBSITE]= (https://partner.hiendaccents.com/) | [Unsubscribe](https://manage.kmail-li= sts.com/subscriptions/unsubscribe?a=3DUEVEMv&c=3D01GZ1VGC7GX5EMN9K47608RY1H= &k=3D2c36bf9ae51339867c5033b792914110&m=3D01JV9B4ZAMTZ7R10GWP3TEQAPP&r=3D01= JVA4RSYD6KNGQ81DFAQQ0VS4) HiEnd Accents | 3011 Skyway Circle S, Irving, TX 75038, US --92f7965cb2b026d6494a68a0d4626c72f016c518afd946a9dbfeed30261a Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Pricing Update | HiEnd Accents
3D"HiEnd

Dear Valued Partner,

We wanted to update you regarding pricing in light of rec= ent developments in the ongoing tariff situation.

First, the headline: we are holding prices steady for now. As= we mentioned in mid-April, we have a robust, proactive strategy to manage = tariffs and are executing effectively on that plan.

We'd also like to clarify an important detail from our ea= rlier messages. On March 31, we implemented a modest, portfolio-wide price = adjustment=E2=80=94the first in four years=E2=80=94averaging just 1%. This = increase was driven by rising supply-chain costs accumulated over recent ye= ars. Unfortunately, just days later, the U.S. administration announced sign= ificant new tariffs. Given the timing, we understand why some customers ass= umed our price increase accounted for these tariffs. To clarify: the March = 31 adjustment was entirely unrelated to the subsequent April 2 tariff annou= ncement=E2=80=94unfortunate timing, indeed!

While the current tariff landscape remains fluid and chal= lenging to predict, we are currently absorbing these additional costs to av= oid passing frequent tariff-driven fluctuations on to our customers. Howeve= r, should tariffs persist at current levels, a price adjustment will become= necessary. Please rest assured we are fully committed to minimizing any fu= rther increases. Our priority remains preserving our "everyday luxury&= quot; value proposition, ensuring our products continue to be highly compet= itive in price, quality, and design. Any future price adjustments would lik= ely affect the entire industry, and we remain confident in our ability to m= aintain our competitive edge.

Importantly, we continue to hold strong inventory positio= ns and are actively diversifying our sourcing strategy. As a second-generat= ion, family-owned business proudly celebrating our 20th anniversary this ye= ar, we're deeply committed to remaining your preferred top-of-bed supplier = for many more years to come. In fact, we're just getting started! Given our= robust inventory, we encourage you to continue ordering confidently. Shoul= d future price adjustments become necessary, we promise to provide ample ad= vance notice.

Thank you for your continued support and partnership. For= any questions, please don=E2=80=99t hesitate to reach out to your Sales Re= presentative or to sales@hiendacce= nts.com. We look forward to navigating these changes=E2=80=94and the op= portunities they bring=E2=80=94together.

Warm regards,

3D"Cynthia

Cynthia Zheng
CEO | HiEnd Accents

3D"Awards
DOWNL= OAD NEW CATALOG | VISIT OUR WEBSITE | Unsubscribe

HiEnd Accents | 3011 Skyway Circle S, Irving, TX 75038, U= S

3D""== --92f7965cb2b026d6494a68a0d4626c72f016c518afd946a9dbfeed30261a--