Subject: Important Pricing Update: Holding Steady Amid Tariff Uncertainty
From: Cynthia Zheng <[email-masked]>
To: Xiaohua Wang <[email-masked]>
Date: Thu, 15 May 2025 14:31:39 +0000

[HiEnd Accents Letterhead]

Dear Valued Partner,

We wanted to update you regarding pricing in light of recent developments in the ongoing tariff situation.

First, the headline: we are holding prices steady for now. As we mentioned in mid-April, we have a robust, proactive strategy to manage tariffs and are executing effectively on that plan.

We'd also like to clarify an important detail from our earlier messages. On March 31, we implemented a modest, portfolio-wide price adjustment—the first in four years—averaging just 1%. This increase was driven by rising supply-chain costs accumulated over recent years. Unfortunately, just days later, the U.S. administration announced significant new tariffs. Given the timing, we understand why some customers assumed our price increase accounted for these tariffs. To clarify: the March 31 adjustment was entirely unrelated to the subsequent April 2 tariff announcement—unfortunate timing, indeed!

While the current tariff landscape remains fluid and challenging to predict, we are currently absorbing these additional costs to avoid passing frequent tariff-driven fluctuations on to our customers. However, should tariffs persist at current levels, a price adjustment will become necessary. Please rest assured we are fully committed to minimizing any further increases. Our priority remains preserving our "everyday luxury" value proposition, ensuring our products continue to be highly competitive in price, quality, and design. Any future price adjustments would likely affect the entire industry, and we remain confident in our ability to maintain our competitive edge.

Importantly, we continue to hold strong inventory positions and are actively diversifying our sourcing strategy. As a second-generation, family-owned business proudly celebrating our 20th anniversary this year, we're deeply committed to remaining your preferred top-of-bed supplier for many more years to come. In fact, we're just getting started! Given our robust inventory, we encourage you to continue ordering confidently. Should future price adjustments become necessary, we promise to provide ample advance notice.

Thank you for your continued support and partnership. For any questions, please don’t hesitate to reach out to your Sales Representative or to [[email-masked]](mailto:[email-masked]). We look forward to navigating these changes—and the opportunities they bring—together.

Warm regards,

[Cynthia Zheng]

Cynthia Zheng
CEO | HiEnd Accents

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