Subject: Georgina's first million-dollar milestone!
From: Anne at IWCE <[email-masked]>
To: <[email-masked]>
Date: Fri, 4 Apr 2025 15:17:59 +0000
List-Id: 7fc9085dbf0bc78a7c2b1bf32mc list <7fc9085dbf0bc78a7c2b1bf32.66.list-id.mcsv.net>

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IWCE 2025 | April 14, 2025 - April 16, 2025
Palm Beach County Convention Center | West Palm Beach
What if one moment… one class… changed the way you sell forever?

That’s exactly what happened for Georgina Schwandt, Owner, Incredible Windows!

A successful business owner for nearly two decades, Georgina attended a sales workshop at IWCE led by design sales expert Kathy Cragg Pace. The session—Sell Transformations, Not Window Treatments—flipped a switch for her. It reframed how she approached selling and how she served her clients.
Fast forward to today: Georgina recently reached a huge milestone—her first million-dollar sales year—and credits much of that growth to her commitment to lifelong learning and remaining curious for ways to be better, exactly what she learned from Kathy’s live workshop.

This is the kind of transformation that happens at
IWCE (https://www.iwce-vision.com/) —not just better skills, but deeper confidence, connection, and clarity.

This year’s lineup of seminars includes training across every area of the industry—fabrication, design, installation, motorization, business growth, and more.

Don’t let Sales be your Achilles heel – check out these 3 sales-changing seminars Kathy will be presenting this year:

1. Sell Transformations Not Window Treatments & You’ll Thrive in Design Sales: Learn why this packed session sells out year after year—and how to help clients say yes for the right reasons.
2. Close a Sale or Open a Relationship for Life: Deliver a client experience that ends with enthusiasm, confidence, and word-of-mouth referrals.
3. Welcome to the No S**t Sherlock School of Strong Sales Sleuthing: Channel your inner detective to uncover your client’s real motives, means, and methods—and guide them toward a “Yes.”

Whether you’re just getting started or you’ve been in the industry for years, IWCE is where design pros come to sharpen their skills, get inspired, and maybe most importantly, connect with others who understand the unique challenges and joys of this work.  The best way to connect with and learn from an expert?  Join us at IWCE (https://www.iwce-vision.com/) , meet them live by taking their class, like Georgina did with Kathy.

You may be one connection away from something life-changing!
Explore the Seminar Schedule (https://www.iwce-vision.com/seminars)
Imagine: one powerful session, one game-changing idea, one pivotal connection. That's what awaits you in Florida! Don't miss your chance to discover the spark that ignites your business to the next level. Join us and explore the possibilities. Claim your FREE Exhibit Hall Pass (a $75 value!) with code FL25 at checkout.

But hurry, this coupon code offer expires April 13th at 11:59 PM.
Register for IWCE 2025 (http://www.iwce-vision.com)
IWCE is Your Marketing & Sales Bootcamp!

We've got seminars that'll turn your clicks into cash, your emails into engagement, and your social media into a symphony of success. Stop scrolling and start growing!

PRICING (https://www.iwce-vision.com/pricing) | SEMINARS (https://www.iwce-vision.com/seminars) | SPECIAL EVENTS (https://www.iwce-vision.com/special-events)
SPEAKERS (https://www.iwce-vision.com/speakers) | GRACE AWARDS (https://www.grace-awards.com/)  | EVENT HOURS (https://www.iwce-vision.com/event-schedules)
EXHIBITORS LIST (https://www.iwce-vision.com/2025exhibitorslist) | ARTISAN ATELIER  (https://www.iwce-vision.com/workroom-central-schedule) | HOTELS (https://www.iwce-vision.com/hotel)

EVENT SCHEDULE & HOURS

International Window Covering Expo
April 14, 2025 - April 16, 2025
Palm Beach County Convention Center
650 Okeechobee Blvd, West Palm Beach, FL 33401

Monday, April 14 - SEMINARS ONLY

Registration Hours: 7:30 AM - 6:00 PM
Seminars Only - 9:00 AM-5:30 PM
IWCE Palm Paradise Welcome Reception: 5:30 PM-8:00 PM

​Tuesday, April 15 - SEMINARS + EXHIBIT HALL

Registration Hours: 8:00 AM - 6:00 PM
Seminars: 9:00 AM-12:00 PM
Exhibit Hall: 9:00 AM-5:00 PM
The 2025 Grace Awards Gala: 5:30 PM-7:00 PM ​

Wednesday, April 16 - SEMINARS + EXHIBIT HALL

Registration Hours: 8:00 AM - 3:30 PM
Seminars: 9:00 AM-12:00 PM
Exhibit Hall: 9:00 AM-4:00 PM

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Copyright © 2025
International Window Coverings Expo 2025

Grace Media, LLC
Huntersville, NC 28078

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