Subject: Updated Price List Available – Only 1% Increase + Improved Margins
From: Cynthia Zheng <[email-masked]>
To: Xiaohua Wang <[email-masked]>
Date: Mon, 31 Mar 2025 14:03:23 +0000

[HiEnd Accents Letterhead]

Dear Valued Partner,

I'm pleased to share our finalized price list, effective today, Monday, March 31. You can access it here:

[DOWNLOAD HERE](https://cdn.shopify.com/s/files/1/0251/2017/8279/files/HiEnd_Accents_Price_List_vFinal_03-31-25.xlsx?v=1743394840)

[Alternate Download Link](https://drive.google.com/drive/folders/16J6aLkRu6PjLBR1UicYmCitvaPqN_vfx?usp=sharing)

Password: hiend2025

Just 1% Average Increase Across Our Portfolio

Since announcing a price adjustment two weeks ago, we've worked methodically through our entire supply chain, identifying cost-saving opportunities while maintaining our quality standards. By combining these efficiencies with our strategic decision to absorb some costs ourselves, we've been able to limit our increase to just 1% on average across our entire portfolio.

This modest adjustment—our first in four years—reflects our understanding that stable, competitive pricing is essential for your business, particularly in today's challenging economic climate.

Enhanced MSRP Structure for Better Dealer Margins

We're implementing your frequently requested MSRP adjustment for the HiEnd Accents line. The standard markup will increase from 2.0x to 2.1x, directly improving your dealer margins while keeping prices attractive for consumers.

While several partners suggested moving to an even higher markup, current market research indicates softening consumer spending. Given these conditions, we believe a more moderate approach strikes the right balance between improving your profitability and maintaining competitive price points. We'll reassess this structure next year based on market performance and your feedback.

The markup adjustment to 2.1x applies exclusively to our HiEnd Accents line. For all other lines (Paseo Road, Indigo Hill, and Saturday Linens), we've maintained their current markup structures, with only minor price refinements to enhance retail presentation (such as adjusting the Ranch Life King Quilt Set from $200 to $199).

Our Commitment to Your Success

Our everyday luxury proposition continues to guide our decision-making. By absorbing the majority of rising costs while simultaneously enhancing your markup potential, we're making a deliberate investment in our partnership. This strategic approach is designed to help you maximize profitability while maintaining competitive pricing for your customers. We firmly believe that when you succeed with our product lines, we all prosper together in this evolving marketplace.

If you have any questions, your sales representative is ready to help, or you can reach our team directly at [[email-masked]](mailto:[email-masked]).

Thank you for your continued partnership. We're committed to helping you succeed throughout 2025 and beyond.

Warm regards,

[Cynthia Zheng]

Cynthia Zheng
CEO | HiEnd Accents

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