Subject: Are You "Back-to-School Season" Ready?
From: QuickFrame <[email-masked]>
To: [email-masked]
Date: Thu, 1 Aug 2024 08:34:32 -0500 (CDT)

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Just last year, we talked about the return of back-to-school shopping — and it has only skyrocketed since. 

When comparing data from Q1 of 2023 to Q1 of 2024, MNTN Research found multiple key performance metrics improved year-over-year, including average return on ad spend, conversions, and visit rates. Since performance is heating up earlier in the year, we can only anticipate that the 2024 back-to-school season will bring the heat for advertisers. 

Click below to read our back-to-school guide and learn why it’s essential to ace the season this year.
What Happens When You Get Video Marketing Wrong?

We know it’s not what you want to hear, but there are a ton of ways video marketing can go wrong. As we saw with Apple’s recent “Crush” ad, even massive brands “miss the mark” (their words, but it was what we were going to say, too). 

It’s certainly not the only ad ever to miss the mark, but it is the one that's been apart of our cultural consciousness over the past quarter. Here, we’ll explore why video marketing can go wrong, and what you can do to avoid it from happening in the first place.
Your Monthly Made with QuickFrame Game

It’s a new month, which means a new Made with QuickFrame <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGUrR7tBEQ0p7C09i5NDS7N6fXP-J2k6oLYEjx3MEPI_O8be0RftWDuhPFY_VoL17EhtJYKKpw=> game! Below are three descriptions for three ads. Two of these descriptions are actual videos made with QuickFrame, and the other is a description for a fake ad we fabricated so you can start your month off with some lulz. 

Using our six key video filters, try and guess which one is which. 

	- A live action TV commercial <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGUrR7tBCbQ6tDenylBie3-yEYbPUd1yuOw9h1z76jmofXsE6-L1tinOTWN0QjFzmp0TDQCJDc=> that dares to ask the question, “What would you do if a billboard came to life?”

	- A brand marketing commercial <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGUrR7tBD4mo21sQpVRhoPR5S6-5AP-HZikTPwScndLwTbSZMXg3kLW9Jgqm33_5u5ZAU2I5Xg=> that wonders how a show like The Twilight Zone may have addressed modern AI anxieties.

	- A product spotlight ad for a DTC brand <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGUrR7tBDTDOP8RxGJx3agaeJ_fqUij-J0IeCP4CwZlZXh6Izdax9h_iWgWDvuIK82HjrUCz9k=> that demonstrates their ease-of-use by playfully riffing on classic stereotypes of 1990s infomercials.
Check Out More From Our Blog
Ad Creative We Couldn't Stop Thinking About in July
Maker Moments: The Role of Audio in Modern Marketing
One Last Thing: We're on Quora! 

We know you have questions about video marketing, and QuickFrame has answers. And now we want to spread those answers to the rest of adland! We recently began to grow our presence on Quora, the premiere site where experts can address some of the world’s biggest (and smallest) questions. Check out our profile <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGUrR7tBFN0ta4Rm_A-dH59BcVKXf9WARIyy0NF-eiA6si0RrOrMg7vk7kNVjtznR9EtswdjVU=> to see what we've answered so far.
Want to produce video content your audience will actually want to see? We’re so glad you asked. Connect with our team below and let us show you why fast and affordable ad creative isn’t too good to be true. It’s just how we do things.
QuickFrame, 823 Congress Avenue, #1827, Austin, TX, 78768
[email-masked] <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGUrR7tBKoszV2W5mypUjnqP4NGpjfofVsM5Bm8PZcyJvR7w0TnMu4eqVtKN93pBu_nDTpYrgA=>  •  quickframe.com <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGUrR7tBD-gr43ID06OSK5WEDdMHcFmQ-zVzWgMSVaL_v78PY_GCEktBAonqdZkt4sHOse1dr0=>

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