Subject: Sweet Success! How Teikametrics Helped Wilton Rise to the Occasion using Sponsored Video
From: Julia Ricciardi <[email-masked]>
To: [email-masked]
Date: Mon, 15 Jul 2024 08:18:08 -0700

Hi Linda,

Need proof our A.I. + Ad Experts deliver results? We're thrilled to share
the recipe for success behind Wilton's seasonal campaign
<https://groove.grvlnk4.com/url/WQuV9FsMrQlPRUvhw4fTDgBurXQ/aHR0cHM6Ly93d3cud2FsbWFydGNvbm5lY3QuY29tL2NvbnRlbnQvZGFtL3dhbG1hcnQtY29ubmVjdC9kb2N1bWVudHMvaW5zaWdodC1hcnRpY2xlcy8yMDIzL2Nhc2Utc3R1ZHktc2F0aXNmeWluZ2x5LXNhY2NoYXJpbmUtc2VhcmNoLXJlc3VsdHMvVGVpa2FtZXRyaWNzLVdpbHRvbi1TcG9uc29yZWQtVmlkZW9zLUNhc2UtU3R1ZHkucGRmI2dyb292ZXN1bTo1Mjk1NDkwMTc=>
!

*The Challenge: *Wilton, a beloved baking brand, wanted to generate
excitement and drive sales for their seasonal products at Walmart during
the Easter season. Their goals were clear: increase awareness and boost
conversions.

*The Solution: *Partnering with Teikametrics, we incorporated Sponsored
Videos into their Search campaigns throughout the Easter season.

*Why Sponsored Videos?*

   - *Standing Out from the Crowd: *Engaging video content helped Wilton's
   baking supplies rise above the competition in Walmart's search results,
   grabbing the attention of customers actively looking for similar seasonal
   products.
   - *Building on Success:* Wilton had previously seen significant success
   with Sponsored Search campaigns on Walmart Connect during key holidays.
   Sponsored Videos were the perfect way to amplify their reach and impact.

*The Sweet Results:*

   - Clicks increased by 26% YoY
   - Units sold rose by 11% YoY
   - Ad sales skyrocketed by 62% YoY
   - ROAS improved by 60% YoY

Working with Teikametrics allowed for campaign automation and optimization,
leading to accelerated ad performance.

Teikametrics can help you achieve similar results! Let's discuss how we can
leverage Walmart Connect solutions to elevate your brand and drive sales at
Walmart.

Best regards,
Julia

Julia Ricciardi
Senior Account Executive
 [email-masked]* *

 www.teikametrics.com/
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*

 PO Box 120167* *
    Boston, MA 02112* *

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