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How many times have you heard that word this month? To: info@designerliving.com Content-Type: multipart/alternative; boundary="000000000000e6607e061c81925f" --000000000000e6607e061c81925f Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Linda, The ongoing =E2=80=9CButterfly Effect=E2=80=9D question =E2=80=93 did I do = that? Would that have happened anyway? That=E2=80=99s incrementality. And for advertising teams =E2=80=93 incrementality answers that question. Incrementality is asking the question =E2=80=9Cif I didn=E2=80=99t run that= ad, would I have made the sale?=E2=80=9D We often find brands are cannibalizing organic= growth by overinvesting on branded or underbidding on competitive keywords. Check out this audit of a marketplace seller =E2=80=93 huge waste in ad spe= nd on branded terms. Want to connect your data for free to find where you=E2=80=99re over- and underbidding? How about we start next week with a call at 10amET on Monday? If that time doesn't work, feel free to propose time or schedule directly here. Best, Julia Julia Ricciardi Senior Account Executive jricciardi@teikametrics.com* =C2=AD* www.teikametrics.com/ * =C2=AD* PO Box 120167* =C2=AD* Boston, MA 02112* =C2=AD* [image: custom-icon] [image: custom-icon] [image: linkedin] Click here to unsubscribe --000000000000e6607e061c81925f Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable

Hi Linda,

The ongoing =E2=80=9CButterfly Effect=E2=80=9D question =E2= =80=93 did I do that? Would that have happened anyway? That=E2=80=99s incre= mentality.

And for advertising teams =E2=80=93 incrementality answers t= hat question. Incrementality is asking the question =E2=80=9Cif I didn=E2= =80=99t run that ad, would I have made the sale?=E2=80=9D We often find bra= nds are cannibalizing organic growth by overinvesting on branded or underbi= dding on competitive keywords.

Check out this audit of a marketplace seller =E2=80=93 huge = waste in ad spend on branded terms.

Want to connect your data for free to find where you=E2=80= =99re over- and underbidding? How about we start next week with a call at 1= 0amET on Monday? If that time doesn't work, feel free to propose time o= r schedule directly here.

Best,
Julia


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