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[158.247.21.234]) by mx.google.com with ESMTPS id af79cd13be357-795331d2970si1235492385a.297.2024.06.10.16.13.29 for (version=TLS1_2 cipher=ECDHE-ECDSA-AES128-GCM-SHA256 bits=128/128); Mon, 10 Jun 2024 16:13:30 -0700 (PDT) Received-SPF: pass (google.com: domain of 1axbnzffib9j4j59bdxo2ufr6nk8y8e32cmkfx-info=designerliving.com@20543332m.runviably.com designates 158.247.21.234 as permitted sender) client-ip=158.247.21.234; Authentication-Results: mx.google.com; dkim=pass header.i=@20543332m.runviably.com header.s=hs1 header.b=TzWjvfyy; dkim=pass header.i=@runviably.com header.s=hs2-20543332 header.b=bZT1wNVE; spf=pass (google.com: domain of 1axbnzffib9j4j59bdxo2ufr6nk8y8e32cmkfx-info=designerliving.com@20543332m.runviably.com designates 158.247.21.234 as permitted sender) smtp.mailfrom="1axbnzffib9j4j59bdxo2ufr6nk8y8e32cmkfx-info=designerliving.com@20543332m.runviably.com"; dmarc=pass (p=QUARANTINE sp=QUARANTINE dis=NONE) header.from=runviably.com Received: by 172.16.210.8 with SMTP id a089896hoz745vnpl9sd4xkinc79vs7kavku00z62e; Mon, 10 Jun 2024 23:13:28 GMT DKIM-Signature: v=1; s=hs1; d=20543332m.runviably.com; i=@20543332m.runviably.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=aLPskOB0Wq59dLm9yrHekNCM54+4bkcexXWlo1Un6g4=; b=TzWjvfyyLWH9xdT9WDYsrHMKbbmv14vHBq+Ydr0A/V9iDCTuS3HX7hvkjDDCa/ pIhlufl6ucwEQhJMRq+pp7W/xNiQa28h3CmdvEG/sixtMpxzMeztgOvONGdM20k dGYLa0WyQoYPY766jBhaOVYYmf4UFUmCho8bi/pU+B2GAEiIWmg5+GdvhkCo9vj 5BxTVNLPw3Z+J4R0xbDB1Me04V6kwHQxfOpqCQI71O0vVw9a4ViOmJ27n8Veqii AqSMEfV+MBQre0vxFxtFUN83FroasbwdO5Z0UQwX+iPLuKZIn/UxPeb1zwoJ2ax wY3+VaTP04SOnEGTpRXmUMIZj6Hw==; q=dns/txt; t=1718061208; x=1718324008; DKIM-Signature: v=1; s=hs2-20543332; d=runviably.com; i=@runviably.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=aLPskOB0Wq59dLm9yrHekNCM54+4bkcexXWlo1Un6g4=; b=bZT1wNVEHh30fZCCeO1Cr1qmDqqseV2jDk0qifDfIlwD5+tRTEm+IMXTtIf6Qt cZqXt+iHSNv/t6HwKnnhlLEnnoWq50uXUVrr5axOreuxQ0MLFaX1WidTtCUU5qZ x+4x4oFn7LXFw3rKeAz7mUoakuCWqFiFWXRDzPVAkv8F6DN3eAB6EGifw1GGCcQ CWv16lhO6YymVKcdD1kitnmsHw34I1FilJ/d2KyIyXmYH7BgPpxXq6bkRSZB08T oxRsC7dY3ur+1+hOkn+SLZ13+aYgPmFohWliFmMtY+pxKedUQYWux61aFHGNz9m yBZndaL/a2b1aDFZC1fUSwcmsXuA==; q=dns/txt; t=1718061208; x=1718324008; Return-Path: <1axbnzffib9j4j59bdxo2ufr6nk8y8e32cmkfx-info=designerliving.com@20543332m.runviably.com> X-HS-Cid: 1axffyy377bxvspg4iiuzeyf035kymbztu79g9 List-Unsubscribe: , Date: Mon, 10 Jun 2024 19:13:28 -0400 From: Viably Reply-To: hello@runviably.com To: info@designerliving.com Message-ID: <1718061129515.94b2258a-9602-4db5-a2c6-2d9a45817f64@20543332m.runviably.com> Subject: Cut Amazon ad costs in HALF with this hack MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_15237927_32521385.1718061208115" Precedence: bulk X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click ------=_Part_15237927_32521385.1718061208115 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable With Prime Day, Back to School, and Q4 on the horizon, efficient ad spend h= as never been more important. Viably Newsletter: The Marketing Ad-ition As we close in on Prime Day (https://marketing.runviably.com/e3t/Ctc/UB+113= /d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXtd3prCCW8wLKSR6lZ3nNW5= TCgF18xTlhlW72Dwcr6xVj6RN1Jmg6RSb3GqVrYVLf5PnChqW51XjN92Tpv1nW20Cly15b24xPW= 7WHysx4c-fnWW1gl-_v6gVFHpW81qKkc5CG4tdW8_9WbF1bdWtVW3k2tR82kfZw_W7Rtb2b3Tfz= CNW43qsZ14tKTBKN2gjvbxLjhH-VJ0qKc4dTCdSW5JybFg4zCdBJW447lvw5BMgzqW2dLkHs5k3= 64FW19PN5r9dN9yCW6qBbf92SDPs5W8dVr2Z6D6VV-W2-0jD962bmrdW77wTWR2-ycM6N84LRp-= JlX_LW4h9xtz7J867jW8HxPqH3T2sWdW3gvLw56qzJ6xW6Hz3WB6PGb0bf8ZMpCx04 ) , with= Back to School and the holiday shopping season on the horizon immediately = following, it's never been more important to have a handle on your advertis= ing spend. With increasing cost of in-marketplace advertisements, Amazon sellers are o= n the hunt for new strategies to increase brand awareness, drive sales, and= reach new consumers. From social media campaigns to new search engine stra= tegies, anything goes in the name of efficient advertising spend. In this month's newsletter you'll find.... - =F0=9F=94=8D Searching for cheap ad space? Sellers turn to Google - =F0=9F=9B=8D=EF=B8=8F The Ultimate Amazon Management Agency - =E2=8F=B0 Estimated Prime Day Countdown - =F0=9F=93=B1 Amazon Influencers: Turning Likes to Sales =F0=9F=94=8D "Search" for ad space sends Amazon sellers to Google As the Amazon marketplace has rapidly become more and more saturated with b= rands, so too has the competition for advertising space. The overcrowding i= n the marketplace has led to a drastic increase in cost of advertising with= reduced ROI, prompting sellers to find new advertising channels. Enter: Google. While advertising for Amazon products direct on Google has historically com= e with subpar results, newly developed software (from our friends at Carbon= 6 =F0=9F=91=8B) has changed the game. With new tools and strategy Google is= now proving to be an incredibly efficient use of ad spend, with considerab= le success at a fraction of the cost. Benefits of Google Ads for Amazon products Less Competition Unlike Amazon, Google shows each product as a stand alone. This means a Goo= gle keyword ad can lead shoppers directly to your Amazon listing without co= mpetition. Get =F0=9F=92=B0Back from Amazon In order to incentivize Amazon sellers to invest in external marketing effo= rts and drive customers to the marketplace, the Brand Referral Bonus progra= m credits sellers. New to Brand Sales Google is the perfect marketing channel to lead new customers to your Amazo= n listings and expand your audience. Since Google ads target consumers duri= ng the consideration phase. Get the full story (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq= 15Fp3FVW3GjFly5g8wWZN1zSXsY3prCCW7Y8-PT6lZ3pTW6CMTHM46-WDlW162q4t2ZHR65W1hq= rN98sPkChW81ksdD9jKz3nW9jWkC58FQWZvMkt5xmybfCyW5xr3HY94VZYxW24tyVD15_8JFW7Z= 16Nx2lmW0mN4MFKpJ9HHC0W6T6Q6S8SjmbFW200Jq-5H6KYFVDFw146VNxycW7M_Hhg7KqRnXW3= L228H9gJ_4FW1nRSCy8_wVcJV9nBwF1HJmrBMtjZfyJgGJxW4Yqqjp4KKhdPW63S1Q36N9TqkW4= -95c499bzvVW2645P05Cvt4-W6Xh6TP5XH81JW2mdVQv3mK1nLW2qgrdd8_MYmZV2jRvk8CbfVw= f6bXvj004 ) Partner Page Logos-8 (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt24= 04/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXsF3prCCW7lCdLW6lZ3lDW93H7541t= DWFWW49dG6z1fqB7jW8SDxCY95-rPRW3FdGwS51ZTM0W4l0Cvs3yD5L3W1HSLvw4_j7k8W8lg8D= l3Sqrf8W7n5m625phXvzW1ZSKLQ2B5BW7W1HB88_1bdFb9N7ZyFL5CWqzvN8GW6cMZX-TYVjDsS= y52Mr3qW15BNwD5tKRsBW8b7Vy57rGSFjW5SS1WW26nmqcW65ZVgW5nTsTsW6h8hZr2W9tNlW1D= k1yG4CTVdPMwfGX-T-TGjW2Qdxf25b8z0SW6LKYFf38cZMjN7vh9RYyrfCcW8c-j4B3BY4nWf2W= cPqR04 ) =F0=9F=9B=8D=EF=B8=8F Ready to utilize Omnichannel Sales? Most sellers want to grow their businesses, but working through all the int= ricacies of Amazon can be overwhelming in even the best times. AO2 (https:= //marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FV= W3GjFly5g8wWZN1zSXsF3prCCW7lCdLW6lZ3lDW93H7541tDWFWW49dG6z1fqB7jW8SDxCY95-r= PRW3FdGwS51ZTM0W4l0Cvs3yD5L3W1HSLvw4_j7k8W8lg8Dl3Sqrf8W7n5m625phXvzW1ZSKLQ2= B5BW7W1HB88_1bdFb9N7ZyFL5CWqzvN8GW6cMZX-TYVjDsSy52Mr3qW15BNwD5tKRsBW8b7Vy57= rGSFjW5SS1WW26nmqcW65ZVgW5nTsTsW6h8hZr2W9tNlW1Dk1yG4CTVdPMwfGX-T-TGjW2Qdxf2= 5b8z0SW6LKYFf38cZMjN7vh9RYyrfCcW8c-j4B3BY4nWf2WcPqR04 ) provides Amazon and= OmniChannel management for eCommerce brands, helping sellers grow sales an= d their brand with the appropriate tools and expertise. =E2=8F=B0 Estimated Prime Day Countdown =F0=9F=93=B1 Turning Likes & Views to Sales & Profit As consumers spend more and more time online, they're turning to their favo= rite TikTok celebrities and Instagram stars for advice and recommendations.= Thus, the birth of the Amazon Influencer. Amazon Influencer marketing has become so popular that the Amazon Influence= r Program exists to seamlessly connect content creators and Amazon sellers,= streamlining the process with individualized storefronts designed to track= sales from followers and offer commissions. What are the benefits of Amazon Influencer marketing? Authenticity By working with the right influencers, they can help establish your brand a= s high-quality and a good investment without it feeling forced. Audience Reach Influencers typically have a substantial and highly engaged following, whic= h will allow your Amazon Brand to reach a specifically targeted audience. N= ot only does this mean you're increase the number of potential customers yo= u connect with, it can also help you reach new niches. Improved Conversion Rates Since influencers are creators who understand their audience, these influen= cer campaigns often have high success and strong conversion rates when the = product aligns well with their personal branding. By leading followers to c= lick through their Amazon storefronts has a direct correlation with boostin= g sales. Read More: The Complete Amazon Influencer Guide (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq= 15Fp3FVW3GjFly5g8wWZN1zSXtd3prCCW8wLKSR6lZ3kqW3yGfNz5qTm8PW7p0CWZ1SVVpdW4Bp= DP08H2YgMW1D7b4P2ZjXkcW5lv_sy7cNk8bW1RQ4y739WYVCW6f-8pF3TZ9p0W7C6nMX3-wkhHW= 2PSkss8QdL_-W1C57Dw7TCqMpW3xl9Np4vL86yN2S_XxzVtyVGVHDhrz7ybQ-XW6_8X1T5TvSTZ= W6w5_Dz7v6d62W7-3D7Z8QXL6mW1cy74q7t4xZsW2nG3ZY7XyCzdVT4cw25SnlBlW14_RnH5NTx= b5VfTVRr3vN61ZW76WvzD69ZlVlW62XfXZ75rV77Vk9c9M8W3x-hW6738nW673RZzW2-SZ961MG= QN3W606Lk97v1_zyW4VwtNH9c74Vvf6GRLsH04 ) Interested in chatting about funding for all your marketing and ad efforts? Apply for Amazon or ecommerce funding (https://marketing.runviably.com/e3t/= Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXrMr6WFsW5B-9= kj6lZ3kZN3nXNkHmdCV7W8M9Snd8cXfq_V-Pmkh1-B5b5W4F0WDB3jyXX8Vvz9cZ5h_Q2wW7dFl= KT26lt5wN8j2N6NQKgHDW994v0s52f41bW6pWQJy9d75LmW453zx76hyC0dW7jm-Tz1GnMXkW4d= 4SWx5Dwh7JW6jP7HR6fRdL_N6nyJgrT8XcxW2SswQ-1nNBMPW9jDwkZ70tw3qW4wg0gh8YkcJnN= 2Z9D2tKShBHVBn2Zj2ZfJjBW43GG5Z2h0MgkW2fRTP72qwnYWW5nR35b5--k9dW6Yy0Lv3BYNdZ= W30n_9d6csy9xW3kFV344wBFJmW6TcVqt8SGR9pW8KTRww4psLQ4W7H6Mc22g-H-pN6hBdHfPsd= JMW5QrDJT47mMPpW5fpGMD15SX1kW58N-3w4z_q37W2Hcns52z2YLyV-ddPc64h9mBN7ntF9x2b= C3FW5KLGwP4s0DSfW1pSHy08Vl67NW8WSH762GBnFSW2HTHMb3VJ8ShW14s1YB47y63sW50ZHlK= 608tfkW3SrQP84ZMBZ3N63rzS-dpYmSW4DqTzj7TrsVYW6DnWjg8M2KT3VB6qL27dmXM6N2Y-8F= 8NYSTWVRT2C23GSKP8W2FymDz8xX0wLW8dRPK58m6D0MW4kXrd-98WXXKW3bJZlM72YK8KW96PY= ZS7W_vzTVCfTkG4_3NthW7pyKFQ6Fjd_3N8DjRLKS3TLLW1by_B71Cgjl9N22Q4RS8f5jWW6sJ7= xB71_pQWW46wq4W2NSRsHW4CbCQM9cB5DBN7b24vj3XlM9W1nWYYs35SvTFW4XmSZR4Fs3M_N5P= vWHLNnScTN26Hy7NYKyybW4wlht13p0Dk1N7Q3Z-SFnkdkW7jJp8w13V8SHW1z__Xq5MFmqlW1q= Y2Mt8zjfFnVb4qwK2RP83hW5xzNqr1mJB9hW73r-Z-5_vg9VW5fdqcp3rGgp0W5kW4z47_cmj7W= 5zpzYP8nZFb9W6_lx-T2vNdH1W3BwQd84QQHBXW4mlWLT2wljPZW4R1hy_62zpjHW5-mLXx5qwZ= 56W6mP9cJ3BLfLNW6c0Kst5BbgwgW6lMjyh2SDCjTVWp4Ds899shPW3gC-Fp2-F0LKW8BPCVW6W= lXKgW4RwCLd7t9ZQyW6tXWN28s6MvGN9cbb4gjM1_KW5Jw2hn5r-bfBW3Dq8797cjC97N4Cqbh8= DpdxYW5hkyzh3Z01scW8rLPRq5dF-LsW2jn3ct3Gx1JcV5FK4s3CN1N3W49Wcxf86JpzHN5FpDh= nRpFhnW6Y_Qp715073kW8cmPC95-9z1MN2g3vR6dZvrrW3BMzZ15l1kWlW1Vm_427hgxDWW4vw1= RG1MVl6tW437By72f70jHW5BWl0C7k6dy1W8kPwqn6Z9sLVW3JL2PL8q2VSYW2LTRGP1z4cvfW9= bcWfX46MzD9W8hVzJm2dz4wcW9dQ6Ly895J_KVdFM8236XJjBW90S99t8NzlFsW3VHYlC382z8G= W2b5Xyc4dkwxhW5XY6fh1njJxtN4dV7LtDcPQPW7fhsMj3DQ8JlW1lSrdP7lvkBPW9h38bg3HXy= PQN5YXqgrjjHtdW8DvJ_Z3m6-0dW6CD3x_3LnCzMW8kxWyg4TcczVW427tWF8_wH0mW1G9zvX3l= mTjgVB1XjT7Gk7BTMzD11Wwx9fsN3-0Vh6wLth4N6HgNs9DYkszW9hKTvh83sKxDW6trjwf59YV= 2xW1JMbP02T6JyTW4fLDbx35jk1lW9g78T765LKXlN3Pzrxz1_vfmW8FFKXx9dT_SfW60YcRS1j= 8tcCN5t5cBd_m7G-W4Bpp2t63NvNgN4fn0_QjN6qJW38d2V-7Tt59LN7kjRfZtxCmDW2dd8tj8m= mJKFW5pBpDz2-JB_SW6Kf3pf9ffglwW3Rx0kr6835gZW7wGJ461xCFkVW72XgBb64jMJCW98GVP= C5r3Z3nV6L5Fy64cL5qVD3yr-6WTJwlW24lpJ48J5g8XW56PyyV2n7dq1W9fqtF24Khqd0W474s= TV3gYPMqW1_Vzqf8G5DrLW6SgKFT2br7k5W6kbTpz1kcq97VpPPXy6k9SR-W6v55v83Yt7C8W7C= Fwqs1wyjdzW8P9j1t5_Mp5DN6CJVw_MB28DW4kGfFm30vPZqW87HLWd87cjcSN6Rc9fmpljsgW7= c8fsg8fMtZTW8G-Rz04sZGL-W5ymL7r4ZSs56W4X7KPq7VDKdPN1TQ6YxP_cXxW6FL7_D6CBHDz= W1FtxLR1BBtqLW5sr0cS74vJ3rf39fn6404 ) or schedule a meeting (https://market= ing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5= g8wWZN1zSXsY3prCCW7Y8-PT6lZ3nMW2Hrqr-3gNwCDW6bnh511ZJ9krW38GFgf6N-yCxW2Sb9-= q2G693XW4PFSpY422JVdW3mdlbv87YMwZVTLq7r4hrk6cVjcHVT4PXnL8W7sg5zs3jMFBfW1stF= mS21WqqYW4fhsrh4hQGStW1P-KTT4gc5kWW15v0kK5H91FhVMg5yZ7cT--rW6pW2fj4Xppq_W4p= zPl03M-TBpN8hpRDqcg8BHW3mXR984vQ52_V_dzft7b0xb1W8Ms-388RPCB7W4DMVlf8gz1YgW2= 6821j3_K71tW1rjDgG7rvc98W4Dl7LG1XmXRtW24L26120dQkFW1824zY8_Qxhxf30dS--04 ) = with our Customer Success Specialists today to learn more! - The Viably Team Viably, 215 E Chatham Street, Suite 215, Cary, NC 27511, 1.919.328.3344 Unsubscribe (https://marketing.runviably.com/hs/preferences-center/en/direc= t?data=3DW2nXS-N30h-M8W3LSyR523l8vnW2HB_q_3NGmrKW3Ch87n2WN-2vW2MN6CZ1-YXwzW= 45VBmz2TwfmtW2PmkzK4pJJMBW2WwPSt1VrdW7W1_6qXb2p6jXsW3yYgtd3K50jFW2t2vYs4ryz= fXW45xrNK41YwvNW1VtN303JW9g8W3NzjBh2TpQlnW2CC1nc3JH9fXW3dfXKK3SzN31W45nxYN3= XJnV4W2CWcTb2Mm4qwW4tcTbF1_6qnJW4m6_RL2MGmp8W30kdCj1SpNF9W3VNm4c3XPPkqW36Fx= 2J4rhQhxW4mlMhd47FxbcW2sVmtC2RzQW_W3ZvNdq2RPNJKW3BZHXR2HBDzcW2vMzdg3ZC9GsW3= JPP3j4msYwfW38xyH81_2FDKW2-MMVj47w0CpW2nNYqX3XDHs5W1Vd1jl2CsTsPW2zZPHb2nQfD= HW45XMjb2sLw48W3zkWVQ30yHLnW4rBCZ-3bsww_W1QfgtR4rrKzLW1LH9qh3VSzsZW3ZD2-d2v= w6s9W3LP5Vc2RHBzPW2CVq2_3DW78WW3dqD6z3XvblzW38kdnN3SJPjNW2CP0Yq4p9k4_W43s4C= 54frYnCf3ZGw9M04&_hsenc=3Dp2ANqtz--MNLlMK2HUowwad-SYIiyIYjKht9u6fxwPeaEVE4y= 49Adq3GcRxtWfS6x148OsPjkToWfnLG15B7rjdbv6MOqiEbZytg&_hsmi=3D310963359 ) Manage preferences (https://marketing.runviably.com/hs/preferences-center/e= n/page?data=3DW2nXS-N30h-M8W3LSyR523l8vnW2HB_q_3NGmrKW3Ch87n2WN-2vW2MN6CZ1-= YXwzW45VBmz2TwfmtW2PmkzK4pJJMBW2WwPSt1VrdW7W1_6qXb2p6jXsW3yYgtd3K50jFW2t2vY= s4ryzfXW45xrNK41YwvNW1VtN303JW9g8W3NzjBh2TpQlnW2CC1nc3JH9fXW3dfXKK3SzN31W45= nxYN3XJnV4W2CWcTb2Mm4qwW4tcTbF1_6qnJW4m6_RL2MGmp8W30kdCj1SpNF9W3VNm4c3XPPkq= W36Fx2J4rhQhxW4mlMhd47FxbcW2sVmtC2RzQW_W3ZvNdq2RPNJKW3BZHXR2HBDzcW2vMzdg3ZC= 9GsW3JPP3j4msYwfW38xyH81_2FDKW2-MMVj47w0CpW2nNYqX3XDHs5W1Vd1jl2CsTsPW2zZPHb= 2nQfDHW45XMjb2sLw48W3zkWVQ30yHLnW4rBCZ-3bsww_W1QfgtR4rrKzLW1LH9qh3VSzsZW3ZD= 2-d2vw6s9W3LP5Vc2RHBzPW2CVq2_3DW78WW3dqD6z3XvblzW38kdnN3SJPjNW2CP0Yq4p9k4_W= 43s4C54frYnCf3ZGw9M04&_hsenc=3Dp2ANqtz--MNLlMK2HUowwad-SYIiyIYjKht9u6fxwPea= EVE4y49Adq3GcRxtWfS6x148OsPjkToWfnLG15B7rjdbv6MOqiEbZytg&_hsmi=3D310963359 = ) ------=_Part_15237927_32521385.1718061208115 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Cut Amazon ad costs in HALF with this hack =20 =20 =20 =20 =20 =20
With Prime Day, Back to School, and Q4 on the horizon, effici= ent ad spend has never been more important. 
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Viably Newsletter: The Marketi= ng Ad-ition

As w= e close in on Prime Day, with Back to School and the holiday shopping season on the horizon immed= iately following, it's never been more important to have a handle on your a= dvertising spend. 

 

With incre= asing cost of in-marketplace advertisements, Amazon sellers are on the hunt= for new strategies to increase brand awareness, drive sales, and reach new= consumers. From social media campaigns to new search engine strategies, an= ything goes in the name of efficient advertising spend. 

 

In this month's newsletter you'll find....

    =F0=9F=94=8D Searching for cheap ad space? Sellers turn to Google
  • =F0=9F=9B=8D=EF=B8=8F The Ultimate Amazon Management Agency
  • =E2=8F= =B0 Estimated Prime Day Countdown
  • =F0=9F=93=B1 Amazon Influencer= s: Turning Likes to Sales

=F0=9F=94=8D "Se= arch" for ad space sends Amazon sellers to Google

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As= the Amazon marketplace has rapidly become more and more saturated with bra= nds, so too has the competition for advertising space. The overcrowding in = the marketplace has led to a drastic increase in cost of advertising with r= educed ROI, prompting sellers to find new advertising channels.

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Enter: Google. 

While advertising for Amazon products direct on = Google has historically come with subpar results, newly developed software = (from our friends at Carbon6 =F0=9F=91=8B) has changed the game. Wit= h new tools and strategy Google is now proving to be an incredibly efficien= t use of ad spend, with considerable success at a fraction of the cost. &nb= sp;

Benefits of Google Ads for Amazon products

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Less Competitio= n

Unlike Ama= zon, Google shows each product as a stand alone. This means a Google keywor= d ad can lead shoppers directly to your Amazon listing without competition.=

Get =F0=9F=92= =B0Back from Amazon

In order t= o incentivize Amazon sellers to invest in external marketing efforts and dr= ive customers to the marketplace, the Brand Referral Bonus program credits = sellers. 

New to Brand Sa= les

Google is = the perfect marketing channel to lead new customers to your Amazon listings= and expand your audience. Since Google ads target consumers during the con= sideration phase. 

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=F0=9F=9B=8D=EF=B8=8F Ready to utilize Omnichannel Sales?

 

Most selle= rs want to grow their businesses, but working through all the intricacies o= f Amazon can be overwhelming in even the best times.  AO2 provides Am= azon and OmniChannel management for eCommerce brands, helping sellers grow = sales and their brand with the appropriate tools and expertise.

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=E2=8F=B0 = ;Estimated Prime Day Countdown

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=F0=9F=93=B1 Turning Likes & Views to Sales &a= mp; Profit

As consume= rs spend more and more time online, they're turning to their favorite TikTo= k celebrities and Instagram stars for advice and recommendations. Thus, the= birth of the Amazon Influencer.

 

Amazon Inf= luencer marketing has become so popular that the Amazon Influencer Program = exists to seamlessly connect content creators and Amazon sellers, streamlin= ing the process with individualized storefronts designed to track sales fro= m followers and offer commissions. 

 

Wh= at are the benefits of Amazon Influencer marketing? 

 

Authenticity 

By working= with the right influencers, they can help establish your brand as high-qua= lity and a good investment without it feeling forced.

 

Audience Reach

Influencer= s typically have a substantial and highly engaged following, which will all= ow your Amazon Brand to reach a specifically targeted audience. Not only do= es this mean you're increase the number of potential customers you connect = with, it can also help you reach new niches.


Improved Conversion Rates

Since infl= uencers are creators who understand their audience, these influencer campai= gns often have high success and strong conversion rates when the product al= igns well with their personal branding. By leading followers to click throu= gh their Amazon storefronts has a direct correlation with boosting sales. <= /span>

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Interested in ch= atting about funding for all your marketing and ad efforts?

 

Apply for Amazon or ecommerce funding or schedule a meeting with our Customer S= uccess Specialists today to learn more! 

 

- The V= iably Team

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Viably, 215 E Chatham Street, Suite 215, Cary, NC 27511, 1.919.32= 8.3344

Unsub= scribe Manage = preferences

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