Subject: Cut Amazon ad costs in HALF with this hack
From: Viably <[email-masked]>
To: [email-masked]
Date: Mon, 10 Jun 2024 19:13:28 -0400

With Prime Day, Back to School, and Q4 on the horizon, efficient ad spend has never been more important.

Viably Newsletter: The Marketing Ad-ition

As we close in on Prime Day (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXtd3prCCW8wLKSR6lZ3nNW5TCgF18xTlhlW72Dwcr6xVj6RN1Jmg6RSb3GqVrYVLf5PnChqW51XjN92Tpv1nW20Cly15b24xPW7WHysx4c-fnWW1gl-_v6gVFHpW81qKkc5CG4tdW8_9WbF1bdWtVW3k2tR82kfZw_W7Rtb2b3TfzCNW43qsZ14tKTBKN2gjvbxLjhH-VJ0qKc4dTCdSW5JybFg4zCdBJW447lvw5BMgzqW2dLkHs5k364FW19PN5r9dN9yCW6qBbf92SDPs5W8dVr2Z6D6VV-W2-0jD962bmrdW77wTWR2-ycM6N84LRp-JlX_LW4h9xtz7J867jW8HxPqH3T2sWdW3gvLw56qzJ6xW6Hz3WB6PGb0bf8ZMpCx04 ) , with Back to School and the holiday shopping season on the horizon immediately following, it's never been more important to have a handle on your advertising spend.

With increasing cost of in-marketplace advertisements, Amazon sellers are on the hunt for new strategies to increase brand awareness, drive sales, and reach new consumers. From social media campaigns to new search engine strategies, anything goes in the name of efficient advertising spend.

In this month's newsletter you'll find....

- 🔍 Searching for cheap ad space? Sellers turn to Google
- 🛍️ The Ultimate Amazon Management Agency
- ⏰ Estimated Prime Day Countdown
- 📱 Amazon Influencers: Turning Likes to Sales

🔍 "Search" for ad space sends Amazon sellers to Google

As the Amazon marketplace has rapidly become more and more saturated with brands, so too has the competition for advertising space. The overcrowding in the marketplace has led to a drastic increase in cost of advertising with reduced ROI, prompting sellers to find new advertising channels.

Enter: Google.

While advertising for Amazon products direct on Google has historically come with subpar results, newly developed software (from our friends at Carbon6 👋) has changed the game. With new tools and strategy Google is now proving to be an incredibly efficient use of ad spend, with considerable success at a fraction of the cost.

Benefits of Google Ads for Amazon products

Less Competition

Unlike Amazon, Google shows each product as a stand alone. This means a Google keyword ad can lead shoppers directly to your Amazon listing without competition.

Get 💰Back from Amazon

In order to incentivize Amazon sellers to invest in external marketing efforts and drive customers to the marketplace, the Brand Referral Bonus program credits sellers.

New to Brand Sales

Google is the perfect marketing channel to lead new customers to your Amazon listings and expand your audience. Since Google ads target consumers during the consideration phase.

Get the full story
(https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXsY3prCCW7Y8-PT6lZ3pTW6CMTHM46-WDlW162q4t2ZHR65W1hqrN98sPkChW81ksdD9jKz3nW9jWkC58FQWZvMkt5xmybfCyW5xr3HY94VZYxW24tyVD15_8JFW7Z16Nx2lmW0mN4MFKpJ9HHC0W6T6Q6S8SjmbFW200Jq-5H6KYFVDFw146VNxycW7M_Hhg7KqRnXW3L228H9gJ_4FW1nRSCy8_wVcJV9nBwF1HJmrBMtjZfyJgGJxW4Yqqjp4KKhdPW63S1Q36N9TqkW4-95c499bzvVW2645P05Cvt4-W6Xh6TP5XH81JW2mdVQv3mK1nLW2qgrdd8_MYmZV2jRvk8CbfVwf6bXvj004 )

Partner Page Logos-8 (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXsF3prCCW7lCdLW6lZ3lDW93H7541tDWFWW49dG6z1fqB7jW8SDxCY95-rPRW3FdGwS51ZTM0W4l0Cvs3yD5L3W1HSLvw4_j7k8W8lg8Dl3Sqrf8W7n5m625phXvzW1ZSKLQ2B5BW7W1HB88_1bdFb9N7ZyFL5CWqzvN8GW6cMZX-TYVjDsSy52Mr3qW15BNwD5tKRsBW8b7Vy57rGSFjW5SS1WW26nmqcW65ZVgW5nTsTsW6h8hZr2W9tNlW1Dk1yG4CTVdPMwfGX-T-TGjW2Qdxf25b8z0SW6LKYFf38cZMjN7vh9RYyrfCcW8c-j4B3BY4nWf2WcPqR04 )

🛍️ Ready to utilize Omnichannel Sales?

Most sellers want to grow their businesses, but working through all the intricacies of Amazon can be overwhelming in even the best times.  AO2 (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXsF3prCCW7lCdLW6lZ3lDW93H7541tDWFWW49dG6z1fqB7jW8SDxCY95-rPRW3FdGwS51ZTM0W4l0Cvs3yD5L3W1HSLvw4_j7k8W8lg8Dl3Sqrf8W7n5m625phXvzW1ZSKLQ2B5BW7W1HB88_1bdFb9N7ZyFL5CWqzvN8GW6cMZX-TYVjDsSy52Mr3qW15BNwD5tKRsBW8b7Vy57rGSFjW5SS1WW26nmqcW65ZVgW5nTsTsW6h8hZr2W9tNlW1Dk1yG4CTVdPMwfGX-T-TGjW2Qdxf25b8z0SW6LKYFf38cZMjN7vh9RYyrfCcW8c-j4B3BY4nWf2WcPqR04 ) provides Amazon and OmniChannel management for eCommerce brands, helping sellers grow sales and their brand with the appropriate tools and expertise.

⏰ Estimated Prime Day Countdown

📱 Turning Likes & Views to Sales & Profit

As consumers spend more and more time online, they're turning to their favorite TikTok celebrities and Instagram stars for advice and recommendations. Thus, the birth of the Amazon Influencer.

Amazon Influencer marketing has become so popular that the Amazon Influencer Program exists to seamlessly connect content creators and Amazon sellers, streamlining the process with individualized storefronts designed to track sales from followers and offer commissions.

What are the benefits of Amazon Influencer marketing?

Authenticity

By working with the right influencers, they can help establish your brand as high-quality and a good investment without it feeling forced.

Audience Reach

Influencers typically have a substantial and highly engaged following, which will allow your Amazon Brand to reach a specifically targeted audience. Not only does this mean you're increase the number of potential customers you connect with, it can also help you reach new niches.

Improved Conversion Rates

Since influencers are creators who understand their audience, these influencer campaigns often have high success and strong conversion rates when the product aligns well with their personal branding. By leading followers to click through their Amazon storefronts has a direct correlation with boosting sales.

Read More: The Complete Amazon Influencer Guide
(https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXtd3prCCW8wLKSR6lZ3kqW3yGfNz5qTm8PW7p0CWZ1SVVpdW4BpDP08H2YgMW1D7b4P2ZjXkcW5lv_sy7cNk8bW1RQ4y739WYVCW6f-8pF3TZ9p0W7C6nMX3-wkhHW2PSkss8QdL_-W1C57Dw7TCqMpW3xl9Np4vL86yN2S_XxzVtyVGVHDhrz7ybQ-XW6_8X1T5TvSTZW6w5_Dz7v6d62W7-3D7Z8QXL6mW1cy74q7t4xZsW2nG3ZY7XyCzdVT4cw25SnlBlW14_RnH5NTxb5VfTVRr3vN61ZW76WvzD69ZlVlW62XfXZ75rV77Vk9c9M8W3x-hW6738nW673RZzW2-SZ961MGQN3W606Lk97v1_zyW4VwtNH9c74Vvf6GRLsH04 )

Interested in chatting about funding for all your marketing and ad efforts?

Apply for Amazon or ecommerce funding (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXrMr6WFsW5B-9kj6lZ3kZN3nXNkHmdCV7W8M9Snd8cXfq_V-Pmkh1-B5b5W4F0WDB3jyXX8Vvz9cZ5h_Q2wW7dFlKT26lt5wN8j2N6NQKgHDW994v0s52f41bW6pWQJy9d75LmW453zx76hyC0dW7jm-Tz1GnMXkW4d4SWx5Dwh7JW6jP7HR6fRdL_N6nyJgrT8XcxW2SswQ-1nNBMPW9jDwkZ70tw3qW4wg0gh8YkcJnN2Z9D2tKShBHVBn2Zj2ZfJjBW43GG5Z2h0MgkW2fRTP72qwnYWW5nR35b5--k9dW6Yy0Lv3BYNdZW30n_9d6csy9xW3kFV344wBFJmW6TcVqt8SGR9pW8KTRww4psLQ4W7H6Mc22g-H-pN6hBdHfPsdJMW5QrDJT47mMPpW5fpGMD15SX1kW58N-3w4z_q37W2Hcns52z2YLyV-ddPc64h9mBN7ntF9x2bC3FW5KLGwP4s0DSfW1pSHy08Vl67NW8WSH762GBnFSW2HTHMb3VJ8ShW14s1YB47y63sW50ZHlK608tfkW3SrQP84ZMBZ3N63rzS-dpYmSW4DqTzj7TrsVYW6DnWjg8M2KT3VB6qL27dmXM6N2Y-8F8NYSTWVRT2C23GSKP8W2FymDz8xX0wLW8dRPK58m6D0MW4kXrd-98WXXKW3bJZlM72YK8KW96PYZS7W_vzTVCfTkG4_3NthW7pyKFQ6Fjd_3N8DjRLKS3TLLW1by_B71Cgjl9N22Q4RS8f5jWW6sJ7xB71_pQWW46wq4W2NSRsHW4CbCQM9cB5DBN7b24vj3XlM9W1nWYYs35SvTFW4XmSZR4Fs3M_N5PvWHLNnScTN26Hy7NYKyybW4wlht13p0Dk1N7Q3Z-SFnkdkW7jJp8w13V8SHW1z__Xq5MFmqlW1qY2Mt8zjfFnVb4qwK2RP83hW5xzNqr1mJB9hW73r-Z-5_vg9VW5fdqcp3rGgp0W5kW4z47_cmj7W5zpzYP8nZFb9W6_lx-T2vNdH1W3BwQd84QQHBXW4mlWLT2wljPZW4R1hy_62zpjHW5-mLXx5qwZ56W6mP9cJ3BLfLNW6c0Kst5BbgwgW6lMjyh2SDCjTVWp4Ds899shPW3gC-Fp2-F0LKW8BPCVW6WlXKgW4RwCLd7t9ZQyW6tXWN28s6MvGN9cbb4gjM1_KW5Jw2hn5r-bfBW3Dq8797cjC97N4Cqbh8DpdxYW5hkyzh3Z01scW8rLPRq5dF-LsW2jn3ct3Gx1JcV5FK4s3CN1N3W49Wcxf86JpzHN5FpDhnRpFhnW6Y_Qp715073kW8cmPC95-9z1MN2g3vR6dZvrrW3BMzZ15l1kWlW1Vm_427hgxDWW4vw1RG1MVl6tW437By72f70jHW5BWl0C7k6dy1W8kPwqn6Z9sLVW3JL2PL8q2VSYW2LTRGP1z4cvfW9bcWfX46MzD9W8hVzJm2dz4wcW9dQ6Ly895J_KVdFM8236XJjBW90S99t8NzlFsW3VHYlC382z8GW2b5Xyc4dkwxhW5XY6fh1njJxtN4dV7LtDcPQPW7fhsMj3DQ8JlW1lSrdP7lvkBPW9h38bg3HXyPQN5YXqgrjjHtdW8DvJ_Z3m6-0dW6CD3x_3LnCzMW8kxWyg4TcczVW427tWF8_wH0mW1G9zvX3lmTjgVB1XjT7Gk7BTMzD11Wwx9fsN3-0Vh6wLth4N6HgNs9DYkszW9hKTvh83sKxDW6trjwf59YV2xW1JMbP02T6JyTW4fLDbx35jk1lW9g78T765LKXlN3Pzrxz1_vfmW8FFKXx9dT_SfW60YcRS1j8tcCN5t5cBd_m7G-W4Bpp2t63NvNgN4fn0_QjN6qJW38d2V-7Tt59LN7kjRfZtxCmDW2dd8tj8mmJKFW5pBpDz2-JB_SW6Kf3pf9ffglwW3Rx0kr6835gZW7wGJ461xCFkVW72XgBb64jMJCW98GVPC5r3Z3nV6L5Fy64cL5qVD3yr-6WTJwlW24lpJ48J5g8XW56PyyV2n7dq1W9fqtF24Khqd0W474sTV3gYPMqW1_Vzqf8G5DrLW6SgKFT2br7k5W6kbTpz1kcq97VpPPXy6k9SR-W6v55v83Yt7C8W7CFwqs1wyjdzW8P9j1t5_Mp5DN6CJVw_MB28DW4kGfFm30vPZqW87HLWd87cjcSN6Rc9fmpljsgW7c8fsg8fMtZTW8G-Rz04sZGL-W5ymL7r4ZSs56W4X7KPq7VDKdPN1TQ6YxP_cXxW6FL7_D6CBHDzW1FtxLR1BBtqLW5sr0cS74vJ3rf39fn6404 ) or schedule a meeting (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VWv_-953rRTXW6FnFq15Fp3FVW3GjFly5g8wWZN1zSXsY3prCCW7Y8-PT6lZ3nMW2Hrqr-3gNwCDW6bnh511ZJ9krW38GFgf6N-yCxW2Sb9-q2G693XW4PFSpY422JVdW3mdlbv87YMwZVTLq7r4hrk6cVjcHVT4PXnL8W7sg5zs3jMFBfW1stFmS21WqqYW4fhsrh4hQGStW1P-KTT4gc5kWW15v0kK5H91FhVMg5yZ7cT--rW6pW2fj4Xppq_W4pzPl03M-TBpN8hpRDqcg8BHW3mXR984vQ52_V_dzft7b0xb1W8Ms-388RPCB7W4DMVlf8gz1YgW26821j3_K71tW1rjDgG7rvc98W4Dl7LG1XmXRtW24L26120dQkFW1824zY8_Qxhxf30dS--04 ) with our Customer Success Specialists today to learn more!

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