Subject: Pass go, buy the boardwalk.
From: Viably <[email-masked]>
To: [email-masked]
Date: Thu, 23 May 2024 00:19:25 -0400

Make sure that your business is well equipped to make the most of the summer season by collecting that $200 ASAP.

HERE IS WHATS HAPPENING AT VIABLY (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNll23l5QzW6N1vHY6lZ3kLW1BndjC7myHB-W30tVvL8R_1sdW7Y95zX2TQwBzW33yZBl7HhjjsW6N_2JW3H4jy5W10kyYB1SHcwVW2stwTP25KQzLW4RXXs87X83NlW7z-Qfk2q3DdBW55RmjC2gtnBPW5yRpN94KbmP4W8Yn6kW7xF2czW9kcwKt7M4YxrVWc4244lwcfZW5N17BQ1YKj71W9dQWVM8cL6qgW14C6ND3Q0xQYW6_YhzQ3wPxGnW248pZG64mPR9W8x_l9C2qMC_dW19Bdtk953SgFW8L66h98RD2vgf43rrKM04 )

,

Get ready... summer is almost here! We've already started to see massive heat waves rolling in-- and we're not just talking about the weather. With Prime Day just over a month away and summer items trending upwards in sales, things are getting HOT. 🔥

So, it's time pass GO and collect that $200 because we're ready to buy the boardwalk. And first things first, we're puling out the sunscreen and checking in on inventory levels to keep from burning through stock this season! 😎

To get started we sharing all the tips in tricks with you for summer success. Including:

- What summer means for ecommerce ☀️
- The Prime Day countdown  🎉
- Cash flow to cool off from hot sales 😅

☀️ What summer means for ecommerce...

If you've been feeling the recent heat waves on Amazon and other ecommerce marketplaces, you're not alone. The start of summer means a shift in seasonality for many businesses, with huge increases in the sales of outdoor items, travel products, and warm weather fashion.

On top of this, summer is home to Amazon's famous Prime Day (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNllF3l5QzW7Y8-PT6lZ3pfW6TfW-r2HWJLCVnkg2w5yy445W69g4CN1RfntGW1Z6KYY3F3sr8W7gsyh03ZnxFtW99QlKc2WDPdlW3vGz_D25W59jW6xfRrJ6spRpMW528M8f2P_gDHW8WcSz_4kT6ffW5RZJ9d1w7gV4W1ZtbSc2_ZF9XN7F__FZ1mRJzN4_JdwrywxvzW20dp9D3_bHkxW95Yy8x75C_fJW3kk7zN3FQCR-W6D4zkx6nfYbKVyTYcY8BXf5YW7ZwGXF5y1f0NW4cglkS6xhctWW505vhk7WZBy2W80JrJw59ZFP9W30typq7Yy5MmW16vCLn5XqG3QW2M8lxN8-Vxp4f55XPZg04 ) which has driven increased profitability, during what was historically a sales "drought" period. This consumer holiday has created yet another variable to consider when planning for summer seasonality.

So, what does seasonality mean for ecommerce?

Ecommerce seasonality refers to the correlation between changes in weather, as well as the occurrence of major events and holidays, and the substantial increase of demand for relevant products during those periods. This creates periodic spikes in sales opportunities, revenue, marketing strategies, and inventory management for businesses throughout the year.

If you can successfully capitalize on the immense volume of sales that come with the holiday season and other seasonal events, they can be the perfect tool to drive profits and take your business to new heights.

How do you capitalize on summer seasonality for your business?

To really take advantage of the summer season for your ecommerce business, consider:

- Participating in summer shopping events, like Prime Day. 🛒
- Launching seasonal or trendy products. 👙
- Running summer-specific marketing campaigns. 🛍️

No matter what you choose to do, make sure that don't face a cash flow drought due to seasonal shifts, by ensuring that you have a healthy working capital reserve (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNll23l5QzW6N1vHY6lZ3llW1SvsgB93j7NYF2pNH0YPcDSVC4nQr3dN-JHW2x-mJC51NShxVc_7nw5V3HKSN3N9MgZtFySKW5GwVG28NdZlgN2Vt6Tw3xZ_gW39tt4s6-1pMMW7DyNmR4MDYCYW5HPMfj2N8GbPW5DqyQY3YDnvqW5XMd6_96Y3mMW8KQ79Q6LYt-jW60DPJd5rG468W5vmkWM2Cz_s7W3lVVzH2G4LnBN2wRp_1WRMPpW8MvFRP7MMSK6W92XTD96H90syVmzlG67VPWv_W1CTFC53K2dlGf57pKfF04 ) .

Get More Tips: Success in Ecommerce Seasonality
(https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNllF3l5QzW7Y8-PT6lZ3nPW3-6C676Y0d6xW1krjZL866JpkW4v8R9R4jyfLmW85whSb1YK0mgW1ktdV_2T25mzN6Bpr23FLdbBW8ptZdY5GsnbMW1JFqDZ5xdF7jW7BD32K38-V82Vct_Dm72snCZW9900Km7r68hCW9c_LLt5wYmytW4sXNFR1HHKr7Vms7_H28Nn4wW57mHML82qT7KW1KRf6C5945c4W9b0Cw65lwx58W8pxwPG84wz4BW71JH_H8Pv48BW1Mk7qp6bbYVHW8wjzSY79d5HdW3DVwZt160Ym5W2sxwBy8vbKBRW2SXfB97kQch3W6h1JQz5p0gJCW8cQT_Y58wPH7ckCfP04 )

🎉 Estimated Prime Day countdown

While an official date for Prime Day 2024 is yet to be released, experts are estimating that it will start on July 9. To ensure that your Amazon business is ready, now is the time to secure funding for those critical marketing pushes.

And, our friends at Urtasker (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNlkM3l5QzW69sMD-6lZ3kMN148FX4Mrnj5W8qDgtL6Q97NfW42H8zc3lcXP-W7VFkpf2-1gccW2BmCPz3hv22xW3NmYWb8h-_frW8TGtRH8cLSMcW7k0zqp8Bl18gW7RG6Tv703LnZVj2Gkx4NnyLdW4Zt1xv98JggzW78rxPG32x5TtW92Rztm2_6tDNW61rCsL4wHMxWVfsXDy7DTznnN18r6g7hZ-9-N8v_dJHq73cGW7FX9MJ8xrQk-W86VZYL50f14gW2Xy2z-6lR9k-f83XR4W04 ) are your one-stop shop for Amazon and ecommerce ads. By upgrading your marketing efforts ahead of Prime Day you'll be able to reach even greater heights during the event!

And, don't forget that any inventory you hope to use Amazon FBA for is due to warehouses by June 20th. So if you haven't started shipping.... It's time to get on that.

Learn more about how to prepare for the major shopping event here (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNll23l5QzW6N1vHY6lZ3pFW12psCP1sszvJW9gzPfP13xCYTW70qkn27NrcP9W4P_nC387qVGmW4C-5m63Gv3ZxW8bhzCy41C1QKW7R6lBF9602hmW3KLF6W5PQp2wW6-9Gk85hPs5mW14LXkB5YLqkvW2QYGN42Kn8pSW13X29n2GBvQ2W4BR2md8dWxDMW56233s54Ps-PW3Jbpqc1v7QBBW9h2NSB4pm30xW9cfdmy6p78g7N6gr8pcdKmdFW54qVfq7ryddMW2dTLT98khPPkW3Y-tP57-4RGBW1gSVr63ngX3vf8vB9ZY04 ) .

Secure funding for Prime Day ASAP!
(https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNll23l5QzW6N1vHY6lZ3llW1SvsgB93j7NYF2pNH0YPcDSVC4nQr3dN-JHW2x-mJC51NShxVc_7nw5V3HKSN3N9MgZtFySKW5GwVG28NdZlgN2Vt6Tw3xZ_gW39tt4s6-1pMMW7DyNmR4MDYCYW5HPMfj2N8GbPW5DqyQY3YDnvqW5XMd6_96Y3mMW8KQ79Q6LYt-jW60DPJd5rG468W5vmkWM2Cz_s7W3lVVzH2G4LnBN2wRp_1WRMPpW8MvFRP7MMSK6W92XTD96H90syVmzlG67VPWv_W1CTFC53K2dlGf57pKfF04 )

😅 Don't let cash flow dry up this summer

Don't let the heat get the best of your business! Cool off by those cash flow reserves instead...

Things can get heated before and after Prime Day with so much money invested into inventory or waiting in Amazon reserves. By taking on funding you can ensure that your cash flow stays strong all summer long.

Schedule a meeting (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/MX9fNP587cKW4tPnp5634v4kW99f7mw5fqfrdMkNlll3l5QzW7lCdLW6lZ3kKW6l9D-L5k1ZT5W9ksc9B8gvGgrW2ss1Pb1YpXNNW6DB11h7nLTvhVBLk128w8JJ1W2lZx3M3bQ_6hN8Xb_p4Gp8NZW2QZS4-5mbTtKVd0wXp74pLLTW8DyNQg1Tt5BlW3w0WH88hrDzVW4b6PpN6fJPR_W2MwmLc9b_F5kV_n7Cb2T2Ky6W3JY0yf7bx98pW5-J5294VMYMtW2z2Hnn4qvd-4W57-7D13xgvPrW7twlG96-RcPyW92dxt54GpR2mW40-nT5464x6TVYvJDZ66fNl_W5y8Rm685kD4ZW8KJWRJ9kLJVPf5jDXCH04 ) with our Customer Success Specialists today to learn about all the tools and resources we off our customers, in addition to a people-first funding experience!

- The Viably Team

Viably, 215 E Chatham Street, Suite 215, Cary, NC 27511, 1.855.650.5255

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