Subject: Time is Running Out...
From: Viably <[email-masked]>
To: [email-masked]
Date: Tue, 7 May 2024 16:10:13 -0400

If you want to be a contender this Prime Day, now is the time to start upgrading your marketing efforts.

HERE IS WHATS HAPPENING AT VIABLY (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1y43prCCW7lCdLW6lZ3nhW369jvX8XZTl5W3CP7p0319JgtW7HnL4x3bJsvWW1lT_t36jv-QMW2H4Swd5d6kq2W75q5Bl8g8XPbVMRy0984d86dW8ylxp81JfHGlW93m8Vq7N3456W4FlRbR7RztcwW9f0gyz6-303HW8fZJ_K8FT135W4GHDB_79srDlW6jJ8VW7gZPS1W873VLw4-m4BNW7JFyDZ6MzKyBW3c_QD32lf-FKW42z5Qm261T0JW80qGJg6bxJJMW4rRx7H2JDxJ6W463S4q8br5NtVPjNWj5nNWnPW7JvWYw1dXg5sW6Wfpr71188cFd-_n9l04 )

Time is Running Out: Prime Day Marketing

On your mark, get set, and GO Amazon sellers! The final sprint in Prime Day preparation is here for its 10th anniversary this July, as announced by Amazon CEO, Doug Herrington (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1yH3prCCW8wLKSR6lZ3q7W95XCfM1WCdl8W6Wlf5r2Z-b03W8Yjbvb6-Bv0pW4yj30n3qpJrJW47mXT56FNBByW7xJLcL4gyJ56V8pPZS7R9HK3W3Pp-MN5cGmQPW5_Btrb6rX1__W19_wkL8DF6GSW9lL1Dc4B9-zNN6NXsyG4BcGsW27l8qZ3t5bJJW3LmZFf4WyqFRW1bqc0P2dF4krW3fd-HH7VVG5rW4R2V5r692w28W29Vq844pNl_gW5-mnYv7B5zQ0N9ljszGxnRBBN25QD8-TBCLfW2lr-BX13yYqRN1CcT45GmGLcW5YJjxq3DNL7jW2btTDq1ZHTYLW374TLx6zQnxLW8bVNpX75cprbW47mbL83wGCfff6QgRB604 ) . And, Prime Day 2024 promises to be the biggest yet for the marketplace giant and independent sellers.

Prime Day, is THE time to solidify your presence on Amazon's marketplace, attract new customers, and, boost sales. However, with great popularity comes great competition. Secure your spot as a top contender NOW with increased marketing and capital to take full advantage of every opportunity.

In this month's newsletter you'll find....

- 💸 Why You Should Increase Your PPC Budget (And How!)
- 💻 Strategies for Prime Day Marketing Off Site
- ⚡ Why a Variety of Deals = A Variety of Customers
- ⏰ Estimated Prime Day Countdown
- 🤓 The Webinar You Cannot Miss
- 📈 The Ultimate Tool for Maximizing Profit
- ✈️ Calm Before the Prime Day Storm...

💸 Why You Should Increase Your Prime Day PPC Budget (And How!)

Prime Day is highly competitive. which means that the cost of ad space within the marketplace will increase with demand from sellers. To account for this, it’s wise to raise your maximum PPC bid. However, you still need to keep a healthy cap on your bids to make sure that you don’t run out of your PPC budget too quickly.

You can secure funding from Viably  (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1y43prCCW7lCdLW6lZ3mfVL4fbc2zkDmTW4lk9pj12Dyz4W6yZCbr97LT-gW4BQXBS1Y4XrmN11l1jJn8bc-W4b9_gn7jcYjmW64zg0b43Yj_ZW7l05M-1-PTr4N1jfns_CBBbNW925g_38SjDDyW2BhwKX44p73-VJwq_C8rZzwMW5q2Ltw7n9rmgM58twWbymfXW84YghG81hlm1W8_PcGm2Mnl41W1jZ0xv5qwK0gW5fqRvb8mY6rhW8vNq0C8795z4MVj4vgw6XlJW4SS5JH4ppRz9W4c6QBc3wLjv8W3CZCzp4xVs4mW4xqk2f8ybRYwf6HR27z04 ) to help increase your PPC budget on Prime Day and the days leading up to it.

💻 Strategies for Prime Day Marketing Off Site

If you’re looking for channels that don’t see the surge in ad price and competition around rime Day, consider off site channels that are relevant to your customers.

Email & Text

If you’ve managed to build a healthy email or text list for your Amazon business, sending a personalized note to loyal customers in the day preceding the event you can generate excitement and remind people to be on the lookout for deals.

Social Media

Many Amazon sellers take to social media  (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1wW5m_5PW50kH_H6lZ3kRW2ql8QP3FkWMrN8vXRybrDSrVV3MRGR235z-LW9907sX3Qksy1W6BYLqm9hq114W19kJfm2HVnczW91R5ml5Gt4CJW4Z9Wnc7r4h8VW3QcnGx4-T_0WW1gXQxM1WpQRPW4yV1Bk4svcLvW1M-_pM3JFr6GW2jj3dn5ChM6mW48dd-71MPM9QW7k_wCb5HGFVgW39T0b32CGGPyW6f8G9Z8jwHB3V6pr_71DvLGHW3DNS4h2_TlxmVFqYry42sqjcW7KNLF03nPjlDW6_lSz04dc_LqVDpQx28H6_nLW50GNwx7ntbvmN7xdzTSsV51QW53qC478z1sJlW8Fw2qP8v3DwfW8HQkNL2SpzkvW3-TP6s43mVDfW66x3m91qW8xsW2mzvV-1pc9_TW4S72XJ56DN4Cf7dZfZ204 ) channels to reach customers and preemptively share the discounts that you’ll be offering. If you have the budget for it, boosting social posts with paid spend or collaborating with influencers can help you gain exposure.

Google or Meta Ads

Paid advertising on other high traffic platforms can reach prospective customers without as much immediate competition. Plus Meta and Google ad campaigns can help your Amazon business reach new potential customers and allow you to leverage retargeting ads, which reconnect customers who have previously interacted with your brand but didn’t make a purchase.

⚡ A Variety of Deals = A Variety of Customers

Prime day shoppers are on a serious mission to find the best deals, so it’s important to offer them multiple ways to save. Different deals will appeal to different customers so it's important to offer a variety of savings options.

Coupons

Digital coupons provide instant savings to customers at checkout, encouraging purchases, incentivizing trial of new products, and rewarding loyal customers.

Lightning Deals

Lightning Deals can give products greater visibility and help to generate a sense of urgency for customers because they’re only available for a limited amount of time. Most lightning deals have a deep discount and, as a result, are known for driving sales velocity and clearing any remaining inventory.

Keep in mind that Amazon has deadlines in the months leading up to Prime Day for some of these Prime Day-specific deals, so now is the time to start submitting.

Read More: The Ultimate Guide to Prime Day Advertising
(https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1yH3prCCW8wLKSR6lZ3nlW1N1KML6VxbRgW1PG7Np1vFmN2W2GrLqv38rFbrW4zCZCQ82_YsxW1zQBBT3D4mc_W3wsKXf7VnWtnW5BtJ8K4hhzJ4W4yXXm653_TPJW5dY71R6kMKhSW4KSRSH4RmqqrW5phlfp7BzRvPW8CtW_D5XcjqvW1Z1XYl8M0rKtW6Xxnhh7jT3nXN8JCkGqBk_NLN4m5DNXsBvl7W53sgh-1GJLYvVCNlrm78hNKKW4JYgBF7XbrmDVhBkm17pKpkBW5lB5Cd7X74d-W14TWjF66qV17W7f9jqf25lxG2W5z6g-z3WyBftN26pWyG7VfwdW7QRZ-c78d1-7W3sW1G33Jcb6bW2hWnVX1MBPD9dLKCv404 )

🤓 The Ecommerce Webinar You Cannot Miss

Our 8 figure seller friends are sharing 27 recently discovered Amazon seller secrets in rapid fire format, exclusively with attendees to bring you the most value possible!

You WILL NOT want to miss tactics like…

- Finding Hidden Keyword Opportunities
- Avoiding Amazon’s New Fees
- Pricing Hacks to Boost Profitability
- Product Selection Breakthroughs
- Conversion Boosters
- Inventory Stock Limits Hack
- Seller Fulfilled Prime Hacks
- WAY MORE

After getting a preview of some of the strategies, we know that even if you only implement a handful of these tactics, you’ll see major growth.

Join us on May 9 @ 1pm to get all the insider secrets! We can promise you won't see anything like this elsewhere!

Save Your Spot ASAP for Prime Day Hacks!
(https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1xP3prCCW6N1vHY6lZ3lKW3k8-Bk78F5NZW1pmP767cF93gW1XCxdH7ZFx3jN7P9vPQws47zW4LJJyY94tVjLW1PCyxp6PvtKcW6-32Dd5J_9Z9W20hkpR5gGT7SW1hLF2Y2XzF3nW4bw5SG7Kc1WlW8V9m2h4mGCfKW4rZzx04gzBYPW1x-swV8r7yvRW7pb-7f3NCnPsW1pCqHh1GvLp7W4pRtHK3gtS7PW5K2t0k3XJmgMW6xyljc184kx_W313gdm4KntHjW6L1R-g6X4brQW6b1slj4LzPTqW6Pf8PY3q4dD1f3P8P9Y04 )

⏰ Estimated Prime Day Countdown

Partner Page Logos-5-2 (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1yn3prCCW7Y8-PT6lZ3nwW2hqQWr96nCBBW6bY7Z_5rkQcjW8241rY1jlq7ZW329Q5j4TGMMJW5XQQ0l60-98xW2qMHmV9d9z-TVRSKTQ6lBP9pW3-Wsss3PxPmmW6RR1gH90s-bcW7vNTV82n6rn6W70sYPt2j5Yb6W1bHJML6JFB3gW1MF6mF5w1Ly3W8PDQfH4Z7fZmW2V0Xdn7lMbVPW601c-t1hC7rTW6q5wn73ch2j6W33t9-729NRvNN9c0bjNM-ZjHMtqkSYzwg-4W1_rsyS7s2LRPW6yFc-V1VXHr9W8TpFMd1rBGr0W2gnJG18J1DWpW7L2w7z7hMlZbW7bj56w8df8Rff4q3Bd-04 )

📈 The Ultimate Tool for Maximizing Profits

Are you sure your profits are maximized? Find out with the most accurate profit calculator from our partners at Profit Cyclops. (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1xP3prCCW6N1vHY6lZ3p7W5YNq2n49DM_HW7zsW0L2nsSdnW8dBz1p3NnXfbW4893N63R75Y8W6klfmP53TyqMW1Bzq4380pBjgV3_vWb62zGYxW2hb3nJ4jhph-W4P5hWM7QKz8NW15wYP868Qw9MW6qjbQc16pxZNW8TvwKR4B9J7_N7-j8jXymQW1W7ST1WR77tM6XW7hjRD979gttsW8NP8H36J_gnSW6wWV701zF0ZQW4qRvyd5lqqQyW5GyGDR3GvQ25W4lpWrn7y4j_TV-71MT7RmCsKW2zWlSL6qsNcJf72SvCC04 )

Use the coupon VIABLY for a 2-month free trial.

✈️ Calm Before the Prime Day Storm

Go ahead: mark your calendars and snag a ticket to relax and recharge IRL with the Viably team (& our partners at Getida!) before the chaos of Prime Day at Proven Conference (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1y43prCCW7lCdLW6lZ3m-W2pjzKr86jg3fW3d7HD_7QB6HCW8bH6Dn8vB377N4Rk6zq1-Z5GW8PwF9H4rZZ4KW9g_Rr-5KLL91W6lQNl35kGLdlW8_Qc90146FrWW7rT1X16tXhfpW5YRJpW2CtzPfVdTXl65y3dbCW1Mck2c4wXCnrW18RKqR5Knx3wW9gtx8V3Nsxw_W1z-Fyh3wxdxKW40l1fb80BlmlW8FcS5h90sV-6W3SVKrT3lt-yTW5rGt-586lbV3W451X-F6Vnj04VXxW-y4Sz-CpVvXQl829LVF4W5_z-wx1j4PwhW2vVJBt36WRrWf6QtS-R04 ) .

Ecomm Fund (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1yn3prCCW7Y8-PT6lZ3nwW2hqQWr96nCBBW6bY7Z_5rkQcjW8241rY1jlq7ZW329Q5j4TGMMJW5XQQ0l60-98xW2qMHmV9d9z-TVRSKTQ6lBP9pW3-Wsss3PxPmmW6RR1gH90s-bcW7vNTV82n6rn6W70sYPt2j5Yb6W1bHJML6JFB3gW1MF6mF5w1Ly3W8PDQfH4Z7fZmW2V0Xdn7lMbVPW601c-t1hC7rTW6q5wn73ch2j6W33t9-729NRvNN9c0bjNM-ZjHMtqkSYzwg-4W1_rsyS7s2LRPW6yFc-V1VXHr9W8TpFMd1rBGr0W2gnJG18J1DWpW7L2w7z7hMlZbW7bj56w8df8Rff4q3Bd-04 )

Interested in chatting about funding for Prime Day Marketing?

Apply for Amazon or ecommerce funding (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1xbr6WFsW5B-9kj6lZ3lmW1Hv1Gd5-TC-NVm6Lvh5_cFbRW8V6mxr5CPrryVLMKVX2Bp7qDW7Ld7NG67rYbBW4ftz326D77-8N5yHbSXR_LjzW7_nvPP80C2k6N4zJQf9CvhfsN26DnK4wZ93BW1l3yFF6WqbYYN2LSRHB67FdDN6X33stvNdv6W2lvkp24S6wKpW7Nwks66vLlgRW7LxggB69GQj6W5QFp9_32Wy5sW13dkn21CvS1MW3BYxFk6qTqM-W4sgBm24btpl7W1fJ6yx8sqnS2W10DMlS2fFc3LW4759GT379HWBW3Nt4QK17jnxyW48Nz864snnydW3JpVv479y5KBW4yQ-gr5HDqtfW6KW7HB56GNHGW7l0M4Q741pZpW5t5K31613V_LW425X3K6Nk0XpW6lFNfd814tLZW23Z5f1929K6RW6m7-2K37Q94VVLWlS61FXYKJW1njxN96ZP1HGN1Hpm56tScG8W3827W38XM6DDW4Tp5Kj70M4QxW4mxjRB25mrGKW2Dr9GJ4M-3c4W5H1nxB93g6jLW1WrZKB6cg52NW7VRHGs3ZVGyWW8kNQgP4VttGjW8KJ2Y48r3G68W2K7WZM4_hTCcW4-HxFD90QfMvW6X9bz13x8wzxW4vl5Bd1Qwf1yW5694dT5tt9QPW1PgsmN2jBSqJVfSrDv4p5vy7W2lPKWd2cC99tN1jy2K0TWwNjW5gXp-x2drf2-W2p6HL94PR6bHW8m5lYk287xjgW2szH3_4qS2vZW2CcLvw8CsdGDW74Wtrj3_8w9GW9dkSs_8Z9PX7W6GNn-z9klgkvW68hcR83lF5XgW4qW25s96zlQzW4ClS6t1XJntlW16pm1D77kMJ7W7yrFQl2JfY9PW8y-p1L9d851sW2tVg4k1c-dSlW1jvj0286MRvSN4JZDCcpT0JtW3gwPdw79pbJTW1SsXjy9dBGqjW3qMVJ13ntZPbMJRyvHMmMw0W16Q9BD8g5jnLW3B2Xld3dBjX7W4BW0xD7BvpsKW7817fv8CKD3lW7MsG9b8z7fBFW24vm0Q8lHPpzW4Kd9bZ5GjChkW14M4gc2Y-z3WN6gXXcKZSczbW22fM506455npVDZykF5y_Q5JVvf_P896zgBXV2dtZn77QjPZN1x8yY5vbxpBW8spLdQ1cRPYSW2gk2cg50XLM5W48gJ0s9hb4hhW8f5Z_l3gWDmrW8hy_-47qhsnQW7KvM924-2SjYW5_TkPg467mYKW1g5GrW6q4F3ZW6WlbVg7tXKNdW4ppY0k3SphrzW8TWr397JM0vwW4MhWwx4S3hVcW73rh1d3HnjYQMjyKTsGggW_W3L_g2F78PZksW1BP1Xc21t-w9W3gXx9z4CQV8PW1q44ML1Mp3KPW1ks2V67t3KLhW2bWfQ96nd_cDW7vH1v55Z4dh9V1vL1Q61Ps2FW1rdT334vCvm-N2CCxrMT5SqJW4WdQZ5204V3-VS8lr52bMQFhW92BWd64NgBrpW3KFVh66XsNy_W28hs6Z32KZ1GN3hp9Rd3FtjXMrwd3qwyxbHW1y-1tK1X7yY2VjlPYq3_sgFfW8dTlX226MFwPN230S23zT24gW2RTLNb2TRmHNW4QcWTY615kzSVZqvlY7HwZPDW1mfzMd4cTLndVxLdt76vNNd6W1-Y6Sl5rC0LBW3vp95h6QcrDHN84Q4_g1sy3mW3nYZxd1CT1rTW1vktJy9lLTNNW4yw2TV1z-C-yW3CLGhz3m65HKW6mQ43T7k8qdTW23yDhy6_x7gwW8XP5_P8WF309W8lxstT5_qjy6W8_46D38psS61W7QJkwH6j8p_DW3V-gp48y--JfN6w1M6hnKSvhW1wTnQy7SXvsBW29FnWP7QK7rkW5qjR7D8Hg77HN8gNSRs7G9TjW3xgc_k2YS-40W4w-sHz8SMPn9N67_MVFvHb_pW1hmB0C2LXTrJW8GF1T98MRZdjW8XJVGH7Qd6vyW1C142S9hNXzFW2qdCVl5ks6YGVsNLRc2-b5b3W1sdcLy9kXkblW8-XW9Y4y31_rW4dRqsH4x1G6KW5Kk1744l4Bt6W7znbbs4_QbK6W5NVwzq3KdwgZW7VvJwF91qkNXW57xPqk6KPLVcW1vk7hR5VTgCjW78Vss5475_X8VPwW_35-N5fKVqDLVv4WSC_KW9fHKlf33dbQMV8cDLK89mLfZW7YRQVJ1HR3k2W27wYR48DVXL2N1m29skD8GFFW7FXncT6py8l9W61MLGm8XLtmnVmWhgJ8YBdj6f3LBxYd04 ) or schedule a meeting (https://marketing.runviably.com/e3t/Ctc/UB+113/d2qt2404/VVrRxp9g67dTVYx7Wx4KkRXpW3pvQRf5dQm-bN2sc1yn3prCCW7Y8-PT6lZ3pBW3GTpg06gxmPNW6tGGdY4fXj58W4wxtTD8CJgW2W6JN3Lr4qm-Y3W7-mmgh6FpSd3W4nhSLL2sgxmVW47SVj-709JXkW21jmwf6vzLsqW5fYsPW3d5BFCVyM8W54lftRkW5tPTfP204pRYVzBNrv1Cv8qrVn1WW2526C91N1V1BwWSlHvJW2KksZp3c_-H1W7c7wWV7MCvlfN4sWNMVL7n-WW7KyfcN5pxFnCW49JVMN3nhKXnW32d_Hb389G_4W740f-g4qq9wGW5Z4hcS3SsCFlN4pl2ZfcZx75W3vpnp01-RTZ1W22k8zD8jDz7MVrdR0Z52t8Wkf8xdLwY04 ) with our Customer Success Specialists today to learn more!

- The Viably Team

Viably, 215 E Chatham Street, Suite 215, Cary, NC 27511, 1.855.650.5255

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