Subject: Optimize to stand out during Mother’s Day & Memorial Day!
From: Walmart Marketplace <[email-masked]>
To: [email-masked]
Date: Tue, 23 Apr 2024 08:34:33 -0700

Earn a $250 SEM ad credit when you spend $500.

Hi Designer,

As we gear up for the busy spring shopping period, it’s important to optimize your strategies to meet the heightened demand. To help you drive even more traffic to listings ahead of Mother’s Day and Memorial Day, we've put together some valuable tips and tools.

1

Search Engine Marketing (SEM)

Leveraging the power of AI algorithms, Walmart’s SEM platform predicts seasonal fluctuations. It is the perfect tool for supporting a new product launch, giving a fresh start to a stale listing, fueling the momentum of a best seller, or simply growing your Marketplace customer pool. Creating a campaign takes just a few steps before you’re on your way to unlocking Google’s audience and instant discoverability for your items.

Email-1-banner (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWPqpk1HKLZsW1T08cZ6q32dXW2gkVcw5ddZwgN2XT7543lcq-W8wLKSR6lZ3lwW2dsrCh59sHMRW8LfP-w2hQFh7W60SMF86jdkkVW7ymX4p82TFSzN3ltmJpmf507W2F1XWd6ll4GyW20lGRH5HghF3W3-bCmH3MdfH2W8_W4zd90t7MjW4v9hTq7gdQy6W8JXDfg8vQGwkV53sMp2rDTCzVkdfZ56lHFq7W7bXhdd3ydyDVV1Bh3c2RJWY6W3ltN8811vcZRN1zXzn6FzTDGW74jr0f5QjVsWW9bgrx41ZCx0dW23VlSC3cJhGmW1BFXK21Bz3gdW8s-Pdq5BhCDRW7fCzQL23lqTgW3SHzBr53fVWGW5YkG1r7zVRRqW4Wsk_t2xGVpVW2Bzx7R47qTX_W60-MZw37fmsbf3X5VD604 )

Create a campaign
(https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWPqpk1HKLZsW1T08cZ6q32dXW2gkVcw5ddZwgN2XT7543lcq-W8wLKSR6lZ3lwW2dsrCh59sHMRW8LfP-w2hQFh7W60SMF86jdkkVW7ymX4p82TFSzN3ltmJpmf507W2F1XWd6ll4GyW20lGRH5HghF3W3-bCmH3MdfH2W8_W4zd90t7MjW4v9hTq7gdQy6W8JXDfg8vQGwkV53sMp2rDTCzVkdfZ56lHFq7W7bXhdd3ydyDVV1Bh3c2RJWY6W3ltN8811vcZRN1zXzn6FzTDGW74jr0f5QjVsWW9bgrx41ZCx0dW23VlSC3cJhGmW1BFXK21Bz3gdW8s-Pdq5BhCDRW7fCzQL23lqTgW3SHzBr53fVWGW5YkG1r7zVRRqW4Wsk_t2xGVpVW2Bzx7R47qTX_W60-MZw37fmsbf3X5VD604 )

2

Listing Quality Dashboard

(update coming April 29):

It’s the perfect time to give your listings a refresh as shoppers search for Mother’s Day gifts and items for their Memorial Day celebrations. The Listing Quality Dashboard provides suggestions to optimize your listings and make the customer feel confident about making a purchase. Heads up: On April 29, we’re making some updates that may affect your scores. Make sure your offers have competitive prices and strong reviews (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWPqpk1HKLZsW1T08cZ6q32dXW2gkVcw5ddZwgN2XT74v3lcq-W7lCdLW6lZ3mTW1H9yzR1zqsJcW258sVp44v3zTW11WNlc3c7PPbW5XJ47v2h5wsgW4gQFjQ1l4sQCW5qy5QK6534znW5WJx851jJZYRW8gZFYH1Nks_rW510QCn6Lgl6_W1NHPGy3XqqjbW22Bg245xsJX9W1_qfwB3ZlT1kW5b6dTG7C1Tj4W7htZ7s7XH5JSW5_kBCY6ZXC6KVcqq8n7LklFDW8mLX8s9bPZfLW6pJcS56HSbSzW1P5LWD387MY3W5-2XNb37jcSbW2ctJ9y1bm822N302TyDMx-y3N14_n-Y9c1svN2K-ljJwqH9jf3zTWfY04 ) to keep your score high.

Go to Listing Quality Dashboard
(https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWPqpk1HKLZsW1T08cZ6q32dXW2gkVcw5ddZwgN2XT7543lcq-W8wLKSR6lZ3kHW82pDJY86Y0ngVNDjDB3D2HywW7--xLG5FLS1jW2__jLb3jX7SgW1--B5b7RJRxkW4rrmvG1nlK7ZW319zY77ncYfYN8rPj0rkpT4zN6Z8242RtfKhW1xBlC-1YTnBpW5Gxgt35Bl-43VL5Tty12JR0LW5FxDM41by81WW18_bdB49G-17W19Z_wK4J20pBW1ZgYcf1BbM3jW6YMgF42m0SJVW1Xk8wn6Phb1MW9lyzyn4sHfWTW1xcsmL6pJ0XNN1FlmZN4LnkYW2MCgRs4nb5MCW30FczD41xBcCVh7ZdG7BJYNvW1m0dSb3-Sk2mW2-789Q5KSVVVW7YkJmW66LL1RW7tVtWX2Vg87qf41_L_g04 )

3

Success Hub

Formerly known as Biz Mentor, Success Hub is a powerful tool that can help you thrive on Walmart.com. Complement your optimization efforts with actionable insights on specific areas within your catalog that could use improvement, whether it's pricing strategies or inventory management.

Go to Success Hub
(https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWPqpk1HKLZsW1T08cZ6q32dXW2gkVcw5ddZwgN2XT74b3lcq-W6N1vHY6lZ3n-W2D4-jd6Mf-10W4Q3mHZ19L5gJF1l3K95qRLkW5LG07s4y6gdhN3N8v5jx9V1YW8XLDjN4ZjZ4yW4whKsj8rhwXqW4ckKVM67sZvTW2LCtsX2gs0FGW8n9mYT6kNPhLN3xvMz54bQJ1W7MC_7Q6GqzW6W94MCNC6L6sXHW6jwG4T5RjTt0W8CQ3664-0836W3WL8Yf9kSbT9N7tCJPyvtPBWW9g23Jp2HKtzQW7wDPzl2-DntGV64R6N53rLxQW7f7rJV7c2hVkW74C71y3n1B64f6xgmWH04 )

4

Walmart Fulfillment Services (WFS)

Let WFS help meet customer demand—and take picking, packing, and shipping off your hands—as shoppers search for gifts, home, and outdoor products in anticipation of Mother's Day and Memorial Day. Last year, 33% of shoppers kicked off the season early, looking for Mother's Day items one to two weeks before the big day.1 And average online sales in the Home, Garden & Tools category were +72% higher during patio season (February–June) compared to the rest of the year.2 Get a head start and send in these types of products, including larger items and kits, sets, and bundles, now.

Ship with WFS
(https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWPqpk1HKLZsW1T08cZ6q32dXW2gkVcw5ddZwgN2XT74v3lcq-W7lCdLW6lZ3ptW2F4f819cJwNKW1H_8Qg2Z3YNPN80R2C6JMKW9W5vmlKl7ql034W7B4d5791QbwxW6TbB3W8wn7hdW3GHdSk78rPZYW1GJM9w2p9z7TN2t1ZV89FfjyW57bzck16p2lxW12n2Bs5pSPzjW708s8w6WqGMSV_PH4v9cX_75W5YbPHz87kqR4W5rkmtT5LhPb3W3Jb8lZ5MZ_ShW74RYGg3Kr4j4N748L3W4gxWXVgnN945-KqM_Vz4NLP2rksk5W6dqmmy7mG4DkW8Xqt_t9fSSXtW30QFys1b29vPW3KmtV73-v3jSf492ycv04 )

Thanks for your business,

The Walmart Marketplace team

1 - Walmart Mother’s Day Survey, First Party Data, Walmart Spark Community, provided by Walmart Luminate June 2023.

2 - Walmart first-party data, Jan. 28, 2023–Jan. 27, 2024.

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