Subject: Item Spec 5.0 is here! Introducing item mapping to product types
From: Walmart Marketplace <[email-masked]>
To: [email-masked]
Date: Thu, 18 Apr 2024 09:47:08 -0700

Help drive more visibility to your items

Hi Designer,

We’re excited to announce the launch of Item Spec 5.0! With this update, we're introducing item mapping to product types. This means attributes will be directly relevant to your products and drive more visibility for your items.*

Find out the difference between Item Spec 5.0 and Item Spec 4 and why we encourage adopting the latest version possible.

Item Spec 5.0

-

Improve visibility with more required attributes; You can expect an increase in content quality, which can help you qualify for a Pro Seller Badge

- Increase attribute relevancy—Item Spec 5.0 has removed 60% of generic attributes*
- Increase attribute granularity by up to 65% with more precise item attribution*
- More attributes are now structured text meaning listings will appear in the correct shelves and navigation paths on Walmart.com
- Drive listing consistency, whether you’re a first or third-party seller the item setup data model is the same

Item Spec 4

The legacy version can help you manage your catalog in a more limited capacity.

- Work with a more limited number of generic attributes and high-level categorization
- Understand attributes are not structured text meaning listings are not tied to shelves and navigation paths on Walmart.com
- Unlock vertical programs with new support for Walmart Restored and Walmart GoLocal

We’re always committed to improving the item setup and maintenance experience for Marketplace sellers. We hope this release will help boost your overall sales on Walmart.com! Click here (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWM2nk40PHZ6W6xDPmk5PyPYYW6-Tm8p5d2lz-N22w10l3lcq-W7Y8-PT6lZ3kHW6sGXHx8gX12JW4tMdhh6F3GjkW3289cM8Rjxt5W63F1p_7MLQ1DW92whqz10RWZjW68KWJF23HK7KW5cNyhM8jmjGpW4KBCzW5JbmBVN1XtsK9Jbjv8W1MHWZp4My9PsW6sq9n-2cFS-LW2rkRBV3-dy9pW1RC2J46qylkwW2X8ZTC6NjGM0W2RFL6-6YQLpnW62cJ-n3tl6XWW7bn-wR3Sg66SW1PlCB582BPV6W22fdC08CBn1_W3kbzsc99cx33W3C3nX45qDVsYW6kQ38J7NRrz_W69n6-n6fTp06W6J0PgN7Rl2pvW5XYcmT900TjQVqL-_V842T_6f3kzwtT04 ) to learn more about Item Spec 5.0.

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Thanks for your business,

The Walmart Marketplace team

*Source: Walmart internal data, October 2023 - November 2023.

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