Subject: Important reminder about our Buy Box Ineligibility policy
From: Walmart Notifications <[email-masked]>
To: [email-masked]
Date: Thu, 15 Feb 2024 18:48:23 -0800

Review your prices to increase your chance of winning the Buy Box

Hello Designer,

As we continuously strive to help our customers save money and live better, we're reaching out to remind you about the importance of offering competitive pricing.

Remember, Walmart’s Buy Box features an offer based on factors like competitive pricing. As Walmart’s Buy Box Ineligibility Rule (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWtgrN4fVGJxW5fl4qY71PW1qW5NMkyh59zcb5N4jRWcR3lcq-W7Y8-PT6lZ3nNW6-YTlf7lPd1bW4m6P0w8ZsMWYW7GS-XT71W8lpW6r_J-T4HKcn5W2-Vt-x5nrWsmM_YSX9Y4clwW2gbZmg7l0snYW7r4PGn1Kt2BkW9gRGy33NBslGW6lQxfx3Q7zpyW5SNWgx6zyctDW1c5FX13T54ndW8vtW9S5VvPbdW1PsRtD77Y1x4VmGS_p3qbSLsW98MX3V3QV-rYW1XzywY85fYfVW5GBT464qbMqVW2Y-2mf7vx7PrW2_qG-B4hsxNNW2kdMt78VbfG_W943p_g1BDn3-W2D3TwZ602zvnW8clF8V3hQk8YW4nQ90T7X5hV_W1j4Lgz682DGndtd-Vq04 ) provides: “In certain cases, where the item is priced substantially in excess of prices currently or recently offered on Walmart.com or on competing sites... we’ll remove the Add to Cart button, as well as the item’s offer details such as price and shipping from the item page.” However, customers will still be able to purchase the item via the ‘More Seller Options’ transaction flow.

In addition, Walmart’s Pricing Rule will automatically unpublish offers that are priced egregiously in excess of prices currently or recently offered for the same item on Walmart.com or a competing website or priced at a level that could potentially be viewed as price gouging, or other unfair or abusive pricing practices. Walmart reviews the offer’s listing price and shipping fee to determine whether an offer is compliant with our Pricing Rule.

We encourage you to regularly monitor your price competitiveness using the Listing Quality Dashboard (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWtgrN4fVGJxW5fl4qY71PW1qW5NMkyh59zcb5N4jRWd63lcq-W8wLKSR6lZ3myW97HQ4x3fN05GW4RmxJl1wz5S1N7lkJNb_NmD3W6JYHmn1V1NbyW35xN_17YXG5mW1x-Whz1JlwwsW8lKVR64zDGzKW43yG57860_QfF84MyNj5Dd8W2GPT104Z8Mq6W5Dm0BH3Y2sS_W7rRrk82xXxltW8m_6Gc1XFnB5N1vByy34FT49W3Hwtsx6Jj_64W7ghs3m6DvHGzN4vYg4wmC-CCW67Y0vF3zm-ydW14DX0q59b2w6W1d8Dd_375g_0W6Fg4QJ64JNJ9VlmVpT1Ch8k7W8RzGnf2dSVqVVzHDPZ5nKWb9MBV6Lb7JL45W2thqyc2k37-pN8m9kVMwmbwWW8387dM3kZk_Jf30yYYn04 ) . To automate your pricing strategy and stay ahead of the competition, consider using our free Walmart Marketplace Repricer (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VWtgrN4fVGJxW5fl4qY71PW1qW5NMkyh59zcb5N4jRWcR3lcq-W7Y8-PT6lZ3n1W4tgJl4610_5hW7ZD7Km5QgHQ_W7SGRD91Ly45zW3vn6qP12ddSCW7z_KpX5z-Lv2W5zhdqC8KTc70W84Cr7v1DqsW7W44hbT75r-xcKW5Kd_l65d4bmRW6ctZWm7VV-PvVg0Gxb2DdsS0W36VQ-Q7xxfB2W82szMx7q0WnSW5K98y_4tz7yKW5R7jNH2Bh9zDW1yZn8V6wFbgkW34HHJF3HzNBVW50Chgj7z5mLhW4VnsdP4k5ZCVW7hZGwv2KdqZkW1k2Knz1HFFxCW7D5txZ5vBb_zW2KY5357FlfvqN29KYp1fB3m3W6Ly_hJ5nZQpdW5tD3gF6HC_K1f59rRyv04 ) tool.

Thank you for your business,

The Walmart Marketplace team

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