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Date: Sat, 02 Dec 2023 17:02:37 +0000 (UTC)
From: Klaviyo <newsletter@klaviyo.com>
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Message-ID: <KhFJnuArT8i5SoWcH7ANeA@geopod-ismtpd-14>
Subject: Balsam Hill's success: Ditching 4 tools for 67% email revenue growth
To: info@designerliving.com

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Plus, a live webinar
=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=
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=A0=E2=80=8C=C2=A0

[Klaviyo](https://www.klaviyo.com/)
ISSUE 119 x =C2=A0DECEMBER 2023
=C2=A0
[Christmas Tree](https://www.klaviyo.com/customers/case-studies/balsam-hill=
)

Balsam Hill=E2=80=99s marketing transformation

Balsam Hill replaced 4 tools with Klaviyo, achieving 67% US email revenue f=
rom flows in July 2023 and 41.6% YoY growth. Learn how Klaviyo=E2=80=99s fu=
nctionalities fueled international expansion.

[Read more](https://www.klaviyo.com/customers/case-studies/balsam-hill)

=C2=A0

=C2=A0
=C2=A0
How olive oil brand Graza broke $500K in revenue=E2=80=94without paid ads
Graza, a DTC olive oil brand, sold out in a week, reaching $100K post-launc=
h=E2=80=94sans paid ads. CEO Andrew Benin credits a unique product-market f=
it and an organic strategy with email, creators gifting, and social media.
[Learn how](https://www.klaviyo.com/blog/guerrilla-marketing-for-ecommerce)
=C2=A0
Jenni Kayne grows email revenue while reducing total sends
Jenni Kayne, a luxury brand, cut its email sends by 43.8% in Q1 2023 using =
Klaviyo. Despite sending fewer emails, they boosted revenue by 14.5% with a=
 more personalized=C2=A0strategy.
[Learn how](https://www.klaviyo.com/customers/case-studies/jenni-kayne-emai=
l-efficiency)
=C2=A0	=C2=A0

=C2=A0

=C2=A0
WEBINAR
=C2=A0

https://www.bigmarker.com/klaviyo-marketing/From-compulsion-to-persuasion-w=
ith-Rory-Sutherland

=C2=A0

[From compulsion to persuasion, with
Rory Sutherland](https://www.bigmarker.com/klaviyo-marketing/From-compulsio=
n-to-persuasion-with-Rory-Sutherland)

Rory Sutherland is the Vice-Chairman at media and ad company Ogilvy UK. Com=
bining creative thinking with a passion for behavioural science=E2=80=94he =
examines why people think, buy, vote or act the way they do, what influence=
s them, and why they=E2=80=99re so frequently irrational in their=C2=A0choi=
ces.

[Register now](https://www.bigmarker.com/klaviyo-marketing/From-compulsion-=
to-persuasion-with-Rory-Sutherland)

=C2=A0

=C2=A0

Create your free account today

[Sign up](https://www.klaviyo.com/?modal=3Dsignup)

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<td align=3D"center" class=3D"em_dm_logo" valign=3D"top">
<a style=3D"text-decoration: none; color: #000000;" target=3D"_blank" href=
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net/company/TZXu9S/images/7337bb99-4e12-441c-bb40-4dd6987c17b3.png" style=
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y: 'S=C3=B6hne Mono', Courier New, monospace; font-size: 16px; line-height:=
 24px; color: #F9FD99; padding-top: 50px; letter-spacing: 0.2em; font-weigh=
t: 600;" valign=3D"top">
                          ISSUE 119<span class=3D"em_mob_block"></span> x<s=
pan class=3D"em_mob_block"></span> &nbsp;DECEMBER 2023
                        </td>
</tr>
<tr>
<td height=3D"70" style=3D"font-size:1px; line-height:1px; height:70px;">
                          &nbsp;
                        </td>
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<a style=3D"text-decoration:none;" target=3D"_blank" href=3D"https://trk.kl=
click.com/ls/click?upn=3DHk8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD6Rr8Ro=
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KUrbVFQ-3D-3D">
<img alt=3D"Christmas Tree" border=3D"0" src=3D"https://d3k81ch9hvuctc.clou=
dfront.net/company/TZXu9S/images/73c63d70-e263-4d95-ace4-f473cebe0fea.png" =
style=3D"display: block; max-width: 350px;" width=3D"350"></a>
</td>
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</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
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<!--//Header - Newsletter Header-->
<!--Header - Headline only - h2 - Charcoal-->
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<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_wrapper" style=3D"width: 600px;" width=3D"600=
">
<tbody>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"padding: 30px 25px 1=
5px 25px; font-family: 'Sohne', Helvetica, sans-serif; font-size: 34px; lin=
e-height: 41px; color: #ffffff;" valign=3D"top">
                  Balsam Hill=E2=80=99s marketing transformation
                </td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Header - Headline only - h2 - Charcoal-->
<!--Main Content - Body Text Only - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_wrapper" style=3D"width: 600px;" width=3D"600=
">
<tbody>
<tr>
<td align=3D"center" class=3D"em_p1" style=3D"padding: 25px 57px;" valign=
=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"font-family: 'Sohne'=
, Helvetica, sans-serif; font-size: 18px; line-height: 31px; color: #ffffff=
;font-weight: 300;" valign=3D"top">
                          Balsam Hill replaced 4 tools with Klaviyo, achiev=
ing 67% US email revenue from flows in July 2023 and 41.6% YoY growth. Lear=
n how Klaviyo=E2=80=99s functionalities fueled international expansion.
                        </td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
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<!--//Main Content - Body Text Only - Charcoal-->
<!--Individual Components - White CTA Button-->
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<td align=3D"center" valign=3D"top">
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600">
<tbody>
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<td align=3D"center" style=3D"padding: 10px 15px;" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_cta_dm" style=3D"border-radius: 65px;">
<tbody><tr>
<td align=3D"center" class=3D"em_defaultlink" height=3D"60" style=3D"font-f=
amily: 'Sohne', Helvetica, sans-serif; font-size:18px; font-weight: 600; pa=
dding: 0px 32px; color:#232426; height:60px;" valign=3D"middle">
<a style=3D"text-decoration: none;color: #232426; display: block;line-heigh=
t: 60px;" target=3D"_blank" href=3D"https://trk.klclick.com/ls/click?upn=3D=
Hk8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD6Rr8RoCWtkx-2BE-2B349a2n2nNBl-2=
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GG_e-2BKRsQXOIM5PHfR8OeGTfyuUgvkJTOGMX6n-2BMttl46vXTbxyinUMgV8GhStHr5312b45=
iPZm3oBW1azJXFwLdKuLrm7tf-2Fau-2FIJuiwgzWzR-2BNSTRQQhBB-2BDKk9-2FCpTSw4CN2E=
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2YxAdinXPfSGToxYWcX398vWbUdlQ8yc99MEcihIxCFwb3EEQK0p7EA-3D-3D">Read more</a=
>
</td>
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</tbody></table>
</td>
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</tbody>
</table>
</td>
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<!--//Individual Components - White CTA Button-->
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<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table" style=3D"width:600px;" width=3D"6=
00">
<tbody>
<tr>
<td bgcolor=3D"#232426" height=3D"20" style=3D"font-size:1px; line-height:1=
px; height:20px;">
                  &nbsp;
                </td>
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</tbody>
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</tr>
<!--//Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<!-- Information - Stacked Headline (h4) - Text - Link - Charcoal -->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table1" style=3D"width:600px; table-layo=
ut:fixed;" width=3D"600">
<tbody><tr>
<td class=3D"em_side15" style=3D"width:57px;" width=3D"57">
                &nbsp;
              </td>
<td align=3D"center" valign=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody><tr>
<td class=3D"em_h30" height=3D"40" style=3D"height:40px;">
                      &nbsp;
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink em_pbottom" style=3D"font-family=
: 'Sohne', Helvetica, Arial, sans-serif; font-size:28px; font-weight:400; l=
ine-height:33px; color: #ffffff; padding-bottom:20px;" valign=3D"top">
                      How olive oil brand Graza broke $500K in revenue=E2=
=80=94without paid ads
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink em_pbottom" style=3D"font-family=
: 'Sohne', Helvetica, Arial, sans-serif; font-size:18px; font-weight:300; l=
ine-height:29px; color: #ffffff; padding-bottom:15px;" valign=3D"top">
                      Graza, a DTC olive oil brand, sold out in a week, rea=
ching $100K post-launch=E2=80=94sans paid ads. CEO Andrew Benin credits a u=
nique product-market fit and an organic strategy with email, creators gifti=
ng, and social media.
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink" style=3D"font-family: 'Sohne', =
Helvetica, Arial, sans-serif; font-size:18px; line-height:28px; color: #fff=
fff; font-weight:600; text-decoration:underline;" valign=3D"top">
<a style=3D"color:#FFFFFF" href=3D"https://trk.klclick.com/ls/click?upn=3DH=
k8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD4ZHLoAB2SfmP8rQ22V8ocbg7DL67UNGQ=
NdxhRPRyByQnsjNTsCzEfEODlRkNGKkx4hmxZE6VRXfNTzSybj4LPUtKRz4AI3v-2BjaG0K53dd=
D6FYa996xrAB0xy-2B29gtiHETXehDIFgnhgzgLtWQI1L-2BE3KAZmRfxEwGneapphNAb91G1xq=
jcZ9ymOqNU-2FPnkP-2FY353HIFlO3p556oF-2FyOVey2nrKPn68DoVBx6URjwNvVlQOiuT7EoQ=
yw8rxVpFLhvwYcSHqcXbcYWqF83voanGbboapveejQkeLeVDI-2FymqKgbWMuY2boHas3GVLxWb=
cYjlLdhlWpfAMl5YtH5KoLjKi2GAfIQQsMe7x0K4ZkEpAw-3D-3DsMbj_e-2BKRsQXOIM5PHfR8=
OeGTfyuUgvkJTOGMX6n-2BMttl46vXTbxyinUMgV8GhStHr5312b45iPZm3oBW1azJXFwLdKuLr=
m7tf-2Fau-2FIJuiwgzWzR-2BNSTRQQhBB-2BDKk9-2FCpTSw4CN2ESEm-2FCDvsrDnXxM7y6Rr=
WcWBEQ95hDFbqoIfoTiDdcpaypGYxi6J6jo4TnNlJu4THgQnI-2Fgyef6BDDP887Hv0YsPpjjhd=
csfPYTs-2F-2FxzUbfwpcbDZ1ODD1xx-2FNM5uybvxHIinfrsdi6YJv8jkQ1WPo-2F-2BpPJp0O=
dmn3fV5RGGy6HFETTg6W-2BOSfkAwt13-2BKuRANq4hn8fzKXtl8-2Fi4yY6k1cyE8KMB1GD6qz=
w-2BBrJnPEyHxVph1Z-2BHmj0H2PQFchMVX0ld7L4N3LouDjKmMLluzRzpP3IfguQHc-2F1yUdX=
n8rd4waR-2FMpBNIaMgo-2FzD7ZX0wua7iAH8Yu-2B3qwNnA-3D-3D">Learn how</a>
</td>
</tr>
<tr>
<td class=3D"em_h80" height=3D"78" style=3D"height:78px;">
                      &nbsp;
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink" style=3D"font-family: 'Sohne', =
Helvetica, Arial, sans-serif; font-size:28px; font-weight:400; line-height:=
33px; color: #ffffff; padding-bottom:20px;" valign=3D"top">
                      Jenni Kayne grows email revenue while reducing total =
sends
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink em_pbottom" style=3D"font-family=
: 'Sohne', Helvetica, Arial, sans-serif; font-size:18px; font-weight:300; l=
ine-height:29px; color: #ffffff; padding-bottom:15px;" valign=3D"top">
                      Jenni Kayne, a luxury brand, cut its email sends by 4=
3.8% in Q1 2023 using Klaviyo. Despite sending fewer emails, they boosted r=
evenue by 14.5% with a more personalized&nbsp;strategy.
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink" style=3D"font-family: 'Sohne', =
Helvetica, Arial, sans-serif; font-size:18px; line-height:28px; color: #fff=
fff; font-weight:600; text-decoration:underline;" valign=3D"top">
<a style=3D"color: #FFFFFF" href=3D"https://trk.klclick.com/ls/click?upn=3D=
Hk8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD6Rr8RoCWtkx-2BE-2B349a2n2nM8kYh=
wOawkphkdYBoVgbuYFVn8nUbo5qSqICjtaB60qQ64iaabH0JQtk8ISl-2BRfvFPvHd4ND1it-2F=
B2bpd2CR3FDEQLVvklMEAa3Kj0gcX5dWuSpuCZfekREmrOHqBmexwVwHIPOsZ5moKSSH2D54-2B=
TrTIRREXBw2ZBE2hpOx38eQygG8gTtf6Izh4F5tw-2BfP0Ox3SjcibDGJC-2FVyFcw55OLBO9ii=
WSwJwElTk6SPgFjC23VShCYBn-2BHRiQ03xtpo3mWzMX-2F0T9WOQm8e3zYUW-2B0-2FgPcC0UQ=
R3c20MkqLz67fjzeSyJHmAu8k4f1E9ATi7yjWZ4ITzR0Wzyq-2Fen-2B8jISjM9SMqGagwKJYQv=
n4W64-3D6ykg_e-2BKRsQXOIM5PHfR8OeGTfyuUgvkJTOGMX6n-2BMttl46vXTbxyinUMgV8GhS=
tHr5312b45iPZm3oBW1azJXFwLdKuLrm7tf-2Fau-2FIJuiwgzWzR-2BNSTRQQhBB-2BDKk9-2F=
CpTSw4CN2ESEm-2FCDvsrDnXxM7y6RrWcWBEQ95hDFbqoIfoTiDdcpaypGYxi6J6jo4TnNlJu4T=
HgQnI-2Fgyef6BDDP887Hv0YsPpjjhdcsfPYTs-2F-2FxzUbfwpcbDZ1ODD1xx-2FNM5uybvxHI=
infrsdi6YJv8jkdJZmrGUSdsH2ZKkzabLl9s7LV30fPxj3LE5FNLFZfXTBXMQ3b4UsqftZHF98L=
TQgLdNltcVkG0AoQohirhnCPKpCFw2R4FoeN-2BjVda5K-2B6pZsxN9YnMt7o1fz-2FLEjQdflw=
i15QKmm8KGDr4B3BHiH5gpQcNXpOmF-2FpFV-2F-2B4b8xNbfnTxpiqHztY35BfwBG-2FNw-3D-=
3D">Learn how</a>
</td>
</tr>
<tr>
<td class=3D"em_h30" height=3D"40" style=3D"height:40px;">
                      &nbsp;
                    </td>
</tr>
</tbody></table>
</td>
<td class=3D"em_side15" style=3D"width:57px;" width=3D"57">
                &nbsp;
              </td>
</tr>
</tbody></table>
</td>
</tr>
<!-- //Information - Stacked Headline (h4) - Text - Link - Charcoal -->
<!--Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table" style=3D"width:600px;" width=3D"6=
00">
<tbody>
<tr>
<td bgcolor=3D"#232426" height=3D"20" style=3D"font-size:1px; line-height:1=
px; height:20px;">
                  &nbsp;
                </td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<!-- Headers - Eyebrow (for date) - Charcoal -->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table1" style=3D"width:600px; table-layo=
ut:fixed;" width=3D"600">
<tbody><tr>
<td align=3D"center" class=3D"em_aside38" style=3D"padding: 0px 30px;" vali=
gn=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody>
<tr>
<td height=3D"26" style=3D"height: 26px; font-size: 1px; line-height: 1px;"=
>
                        &nbsp;
                      </td>
</tr>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"font-family: 'Sohne'=
, Helvetica, Arial, sans-serif; font-size: 16px; line-height:24px; color: #=
F9FD99;letter-spacing: 0.2em;" valign=3D"top">
                        WEBINAR
                      </td>
</tr>
<tr>
<td height=3D"26" style=3D"height: 26px; font-size: 1px; line-height: 1px;"=
>
                        &nbsp;
                      </td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody></table>
</td>
</tr>
<!--// Headers - Eyebrow (for date) - Charcoal -->
<!--Banner - Full Width Image Only -  Bleed-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"em_wrapper" style=3D"width: 600px;" width=3D"600">
<tbody>
<tr>
<td align=3D"center" class=3D"em_full_img" valign=3D"top"> <a style=3D"text=
-decoration: none;" target=3D"_blank" href=3D"https://trk.klclick.com/ls/cl=
ick?upn=3DHk8VvghYB-2FajZgktAji9YEliF0SJ0o-2FvGAzogDomyN6YMWtcWDGLBNS94dZmv=
8lKSqOryALWHytVac5qMOvJHZxsur2vVLR22gBUdOpJx3LaTjv4TMxlNjaGQhttjbdZWA-2BOMq=
v5j6ZOPuhGR138HPBTg2hmszwE3TYg6m6sWme8F6sK41uZ81PF-2Bsdz0dnx1BFEoo-2FVLZtUA=
LL2TZ3xUJL4Sash2jqjtSRkm4qlwpq74d-2F4k5oPE71Mpi63d7z7LIqHDC0vgKCtjLG3sEf082=
-2BcFmaUYxjV1XOHMuvg-2FHgHcBB-2BDV669QYC3h7-2Bpcahq47Ls-2FO8gOz5MNbcmoEhB-2=
BbWfXb9ZMthKQywDBNmhOFZgtQkfDz-2B5wXatPTYlso-2FVn-2BlSImxvLcP-2FXvu4YCBVTHF=
rgPaADYh54EJyXO2pHK8ZoNRVn61ZtAqM8Wpeyxkn3BF_e-2BKRsQXOIM5PHfR8OeGTfyuUgvkJ=
TOGMX6n-2BMttl46vXTbxyinUMgV8GhStHr5312b45iPZm3oBW1azJXFwLdKuLrm7tf-2Fau-2F=
IJuiwgzWzR-2BNSTRQQhBB-2BDKk9-2FCpTSw4CN2ESEm-2FCDvsrDnXxM7y6RrWcWBEQ95hDFb=
qoIfoTiDdcpaypGYxi6J6jo4TnNlJu4THgQnI-2Fgyef6BDDP887Hv0YsPpjjhdcsfPYTs-2F-2=
FxzUbfwpcbDZ1ODD1xx-2FNM5uybvxHIinfrsdi6YJv8jkWWsYvavM5nGpuu37KtIu1kxiCeSSR=
Xrq1yDGFjIAyy8Sb3cNLKBVngKoVFeBg41YkE6n4YeH5RzcTjcc0qTFsvoyQMAteDMh9BUAsiff=
8VHSJkmt7jv0704phuiFMB5JyznoRvk5MUbcBKvddxR3hUdwZqjnzx3fH8nInXljkeZNwrKky20=
sUKGZMlEll1wJQ-3D-3D">
<img alt=3D"" border=3D"0" src=3D"https://d3k81ch9hvuctc.cloudfront.net/com=
pany/TZXu9S/images/834bd8bf-af7c-4655-899d-27e22904ccc3.png" style=3D"displ=
ay: block; max-width: 600px;" width=3D"600"></a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--Banner - Full Width Image Only -  Bleed-->
<!--Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table" style=3D"width:600px;" width=3D"6=
00">
<tbody>
<tr>
<td bgcolor=3D"#232426" height=3D"20" style=3D"font-size:1px; line-height:1=
px; height:20px;">
                  &nbsp;
                </td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<!--Header - Headline only - h3 - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_wrapper" style=3D"width: 600px;" width=3D"600=
">
<tbody>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"padding: 30px 25px 1=
5px 25px; font-family: 'Sohne', Helvetica, sans-serif; font-size: 28px; lin=
e-height: 34px; color: #ffffff;" valign=3D"top"> <a style=3D"color: #FFFFFF=
" href=3D"https://trk.klclick.com/ls/click?upn=3DHk8VvghYB-2FajZgktAji9YEli=
F0SJ0o-2FvGAzogDomyN6YMWtcWDGLBNS94dZmv8lKSqOryALWHytVac5qMOvJHZxsur2vVLR22=
gBUdOpJx3LaTjv4TMxlNjaGQhttjbdZWA-2BOMqv5j6ZOPuhGR138HPBTg2hmszwE3TYg6m6sWm=
e8F6sK41uZ81PF-2Bsdz0dnx1BFEoo-2FVLZtUALL2TZ3xUJL4Sash2jqjtSRkm4qlwpq74d-2F=
4k5oPE71Mpi63d7z7LIqHDC0vgKCtjLG3sEf082-2BcFmaUYxjV1XOHMuvg-2FHgHcBB-2BDV66=
9QYC3h7-2Bpcahq47Ls-2FO8gOz5MNbcmoEhB-2BbWfXb9ZMthKQywDBNmhOFZgtQkfDz-2B5wX=
atPTYlso-2FVn-2BlSImxvLcP-2FXvu4YCBVTHFrgPaADYh54EJyXO2pHK8ZoNRVn61ZtAqM8Wp=
eyxkkX98_e-2BKRsQXOIM5PHfR8OeGTfyuUgvkJTOGMX6n-2BMttl46vXTbxyinUMgV8GhStHr5=
312b45iPZm3oBW1azJXFwLdKuLrm7tf-2Fau-2FIJuiwgzWzR-2BNSTRQQhBB-2BDKk9-2FCpTS=
w4CN2ESEm-2FCDvsrDnXxM7y6RrWcWBEQ95hDFbqoIfoTiDdcpaypGYxi6J6jo4TnNlJu4THgQn=
I-2Fgyef6BDDP887Hv0YsPpjjhdcsfPYTs-2F-2FxzUbfwpcbDZ1ODD1xx-2FNM5uybvxHIinfr=
sdi6YJv8jkX2C0TFlE-2BVZXDTRLDIP9rayodYdeLeXRf-2BoJXl-2FUB-2Bf1cUFPNi1a6nk7C=
FMQEvXpU-2FBVSa6kUxbAiZAJzwJGLhm-2BYs3APuiP3dav1eNs1hyKSMuEvBa-2B7-2B6i-2Ba=
Q6qdvVTYxL5Byg68N8XrUQxWntSOnxDICCftDnp1jlwK9zS45Rqi6LaYnoMuYCE88qgnQSg-3D-=
3D"> From compulsion to persuasion, with <br>
Rory Sutherland</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Header - Headline only - h3 - Charcoal-->
<!--Main Content - Body Text Only - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_wrapper" style=3D"width: 600px;" width=3D"600=
">
<tbody>
<tr>
<td align=3D"center" class=3D"em_p1" style=3D"padding: 40px 57px;" valign=
=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"font-family: 'Sohne'=
, Helvetica, sans-serif; font-size: 18px; line-height: 31px; color: #ffffff=
;font-weight: 300;" valign=3D"top">
                          Rory Sutherland is the Vice-Chairman at media and=
 ad company Ogilvy UK. Combining creative thinking with a passion for behav=
ioural science=E2=80=94he examines why people think, buy, vote or act the w=
ay they do, what influences them, and why they=E2=80=99re so frequently irr=
ational in their&nbsp;choices.
                        </td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Main Content - Body Text Only - Charcoal-->
<!--Individual Components - White CTA Button-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table1" style=3D"width:600px;" width=3D"=
600">
<tbody>
<tr>
<td align=3D"center" style=3D"padding: 10px 15px;" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_cta_dm" style=3D"border-radius: 65px;">
<tbody><tr>
<td align=3D"center" class=3D"em_defaultlink" height=3D"60" style=3D"font-f=
amily: 'Sohne', Helvetica, sans-serif; font-size:18px; font-weight: 600; pa=
dding: 0px 32px; color:#232426; height:60px;" valign=3D"middle"> <a style=
=3D"text-decoration: none;color: #232426; display: block;line-height: 60px;=
" target=3D"_blank" href=3D"https://trk.klclick.com/ls/click?upn=3DHk8VvghY=
B-2FajZgktAji9YEliF0SJ0o-2FvGAzogDomyN6YMWtcWDGLBNS94dZmv8lKSqOryALWHytVac5=
qMOvJHZxsur2vVLR22gBUdOpJx3LaTjv4TMxlNjaGQhttjbdZWA-2BOMqv5j6ZOPuhGR138HPBT=
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jtSRkm4qlwpq74d-2F4k5oPE71Mpi63d7z7LIqHDC0vgKCtjLG3sEf082-2BcFmaUYxjV1XOHMu=
vg-2FHgHcBB-2BDV669QYC3h7-2Bpcahq47Ls-2FO8gOz5MNbcmoEhB-2BbWfXb9ZMthKQywDBN=
mhOFZgtQkfDz-2B5wXatPTYlso-2FVn-2BlSImxvLcP-2FXvu4YCBVTHFrgPaADYh54EJyXO2pH=
K8ZoNRVn61ZtAqM8WpeyxkdgVi_e-2BKRsQXOIM5PHfR8OeGTfyuUgvkJTOGMX6n-2BMttl46vX=
TbxyinUMgV8GhStHr5312b45iPZm3oBW1azJXFwLdKuLrm7tf-2Fau-2FIJuiwgzWzR-2BNSTRQ=
QhBB-2BDKk9-2FCpTSw4CN2ESEm-2FCDvsrDnXxM7y6RrWcWBEQ95hDFbqoIfoTiDdcpaypGYxi=
6J6jo4TnNlJu4THgQnI-2Fgyef6BDDP887Hv0YsPpjjhdcsfPYTs-2F-2FxzUbfwpcbDZ1ODD1x=
x-2FNM5uybvxHIinfrsdi6YJv8jkfQmDBrFR34d1tOxIo52AQ2yagPxqbagw1itdAoY5fNhxua7=
3qATPxN3CCv9c8LAhHp-2FlvmtYLfknrVMEdiMWGFRS954sG1tZn0SwY8QhSRM3b4N14kShG13A=
gcws4Vo5wkeEs7BhGQQfqSVEIS-2BByIsBhLHULWpu4PkQflspID4VOcdqf0H5q1Nt3HXCOZtNw=
-3D-3D">Register now&nbsp;</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Individual Components - White CTA Button-->
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<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table" style=3D"width:600px;" width=3D"6=
00">
<tbody>
<tr>
<td bgcolor=3D"#232426" height=3D"20" style=3D"font-size:1px; line-height:1=
px; height:20px;">
                  &nbsp;
                </td>
</tr>
</tbody>
</table>
</td>
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CCgCaUiDqXYYXWgSTTD1uyuotn-2FBrB5j7dDAGg-3D-3D">Product events</a>
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P1ctJkCo1qog4qB7zA28W5beTiMxELPJb5uylui0xclg6g-3D-3D">Case studies</a>
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2B-2BiFgHWkSHoJSMnhrA6RQ-3D-3D">Privacy&nbsp;Policy</a>
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                          =C2=A9 2023 Klaviyo Inc. All rights reserved. 125=
&nbsp;Summer St., floor 6, Boston, MA&nbsp;02111.
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