Subject: BFCM data is in
From: Klaviyo <[email-masked]>
To: [email-masked]
Date: Wed, 29 Nov 2023 20:31:04 +0000 (UTC)

What it reveals about the most effective marketing strategies

[ Klaviyo](https://www.klaviyo.com/)

https://www.klaviyo.com/blog/2023-bfcm-aftermath-report

Brands have shifted marketing efforts toward profitability

And our BFCM data reveals exactly how effective that’s been

Personalized emails converted 40% better this BFCM, and marketers used AI to help scale personalization efforts everywhere they could.

The numbers

73%
Of purchases through email & SMS were repeat purchases

28%
of all campaign messages sent were personalized over BFCM

616M
messages sent with AI-personalized product recommendations

[Learn more](https://www.klaviyo.com/blog/2023-bfcm-aftermath-report)

 
 
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