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Subject: Balanced Rock streamlined operations by switching to Klaviyo
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Plus, what do you do after BFCM?
=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=C2=A0=E2=80=8C=
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=A0=E2=80=8C=C2=A0

[Klaviyo](https://www.klaviyo.com/)
ISSUE 117 x =C2=A0NOVEMBER 2023
=C2=A0
https://www.klaviyo.com/customers/case-studies/balanced-rock

Balanced Rock switches from Mailchimp to Klaviyo in =E2=80=9Cquantum leap f=
orward=E2=80=9D

Yosemite=E2=80=99s Balanced Rock non=E2=80=93profit streamlined operations =
by switching from Mailchimp to Squarespace and Klaviyo. Now focused on grow=
ing subscribers and program bookings, they utilize Klaviyo=E2=80=99s user=
=E2=80=93friendly features for a stronger community connection through pop=
=E2=80=93ups and newsletters.

[Read more](https://www.klaviyo.com/customers/case-studies/balanced-rock)

=C2=A0

=C2=A0
=C2=A0
Develop a 6=E2=80=93step BFCM SMS strategy to excite subscribers and encour=
age orders
In BFCM, SMS stands out amid email saturation. Early planning, segmentation=
, strategic schedule, and SMS=E2=80=93email synergy is key for success.
[Learn how](https://www.klaviyo.com/blog/black-friday-sms-marketing)
=C2=A0
Mira increases email and SMS revenue by 252% in 6 months
California=E2=80=99s Mira healthtech brand surged 1,300% in revenue over th=
ree years. Yocto and Klaviyo transformed Mira=E2=80=99s CRM, yielding a rob=
ust revenue boost from email and SMS, with 50% from automated flows, and en=
hanced user engagement through a fertility app.
[Read how](https://www.klaviyo.com/customers/case-studies/mira-healthtech-a=
pp-sms-email)
=C2=A0	=C2=A0

=C2=A0

=C2=A0

=C2=A0
LIVE LEARNING SESSION
=C2=A0

=C2=A0

https://www.bigmarker.com/klaviyo-customer-education/Interactive-workshop-B=
uild-your-post-BFCM-retention-segments

=C2=A0

[Build your post=E2=80=93BFCM retention segments](https://www.bigmarker.com=
/klaviyo-customer-education/Office-hours-Getting-started-with-Klaviyo)

You are prepared for BFCM, but what do you do next? Learn how to retain fir=
st=E2=80=93time purchasers, non=E2=80=93purchasers, and an easy upsell segm=
ent.

=C2=A0

[Register now](https://www.bigmarker.com/klaviyo-customer-education/Interac=
tive-workshop-Build-your-post-BFCM-retention-segments)
=C2=A0

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      Plus, what do you do after BFCM?
    </div>
<!-- POST HIDDEN PREHEADER TEXT CLEAR -->
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    </div>
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<!--Header - Newsletter Header-->
<tbody><tr>
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<a style=3D"text-decoration: none; color: #000000;" target=3D"_blank" href=
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<img alt=3D"Klaviyo" border=3D"0" src=3D"https://d3k81ch9hvuctc.cloudfront.=
net/company/TZXu9S/images/7337bb99-4e12-441c-bb40-4dd6987c17b3.png" style=
=3D"max-width: 125px; display: block; font-size: 13px; line-height: 17px; f=
ont-family: Arial, sans-serif; color: #333333;" width=3D"125"></a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td align=3D"center" class=3D"em_defaultlink em_ptop40" style=3D"font-famil=
y: 'S=C3=B6hne Mono', Courier New, monospace; font-size: 14px; line-height:=
 24px; color: #A287CA; padding-top: 50px; letter-spacing: 0.2em; font-weigh=
t: 600;" valign=3D"top">
                          ISSUE 117<span class=3D"em_mob_block"></span> x<s=
pan class=3D"em_mob_block"></span> &nbsp;NOVEMBER 2023
                        </td>
</tr>
<tr>
<td height=3D"70" style=3D"font-size:1px; line-height:1px; height:70px;">
                          &nbsp;
                        </td>
</tr>
<tr>
<td align=3D"center" class=3D"em_full_img" valign=3D"top">
<a style=3D"text-decoration:none;" target=3D"_blank" href=3D"https://trk.kl=
click.com/ls/click?upn=3DHk8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD6Rr8Ro=
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D">
<img alt=3D"" border=3D"0" src=3D"https://d3k81ch9hvuctc.cloudfront.net/com=
pany/TZXu9S/images/038ceac8-58d3-41fb-b573-79a35f9b0874.png" style=3D"displ=
ay: block; max-width: 350px;" width=3D"350"></a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
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<!--//Header - Newsletter Header-->
<!--Header - Headline only - h2 - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_wrapper" style=3D"width: 600px;" width=3D"600=
">
<tbody>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"padding: 30px 25px 1=
5px 25px; font-family: 'Sohne', Helvetica, sans-serif; font-size: 34px; lin=
e-height: 41px; color: #ffffff;" valign=3D"top">
                  Balanced Rock switches from Mailchimp to Klaviyo in =E2=
=80=9Cquantum leap forward=E2=80=9D
                </td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Header - Headline only - h2 - Charcoal-->
<!--Main Content - Body Text Only - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_wrapper" style=3D"width: 600px;" width=3D"600=
">
<tbody>
<tr>
<td align=3D"center" class=3D"em_p1" style=3D"padding: 25px 57px;" valign=
=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"font-family: 'Sohne'=
, Helvetica, sans-serif; font-size: 18px; line-height: 31px; color: #ffffff=
;font-weight: 300;" valign=3D"top">
                          Yosemite=E2=80=99s Balanced Rock non=E2=80=93prof=
it streamlined operations by switching from Mailchimp to Squarespace and Kl=
aviyo. Now focused on growing subscribers and program bookings, they utiliz=
e Klaviyo=E2=80=99s user=E2=80=93friendly features for a stronger community=
 connection through pop=E2=80=93ups and newsletters.
                        </td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Main Content - Body Text Only - Charcoal-->
<!--Individual Components - White CTA Button-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table1" style=3D"width:600px;" width=3D"=
600">
<tbody>
<tr>
<td align=3D"center" style=3D"padding: 10px 15px;" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_cta_dm" style=3D"border-radius: 65px;">
<tbody><tr>
<td align=3D"center" class=3D"em_defaultlink" height=3D"60" style=3D"font-f=
amily: 'Sohne', Helvetica, sans-serif; font-size:18px; font-weight: 600; pa=
dding: 0px 32px; color:#232426; height:60px;" valign=3D"middle">
<a style=3D"text-decoration: none;color: #232426; display: block;line-heigh=
t: 60px;" target=3D"_blank" href=3D"https://trk.klclick.com/ls/click?upn=3D=
Hk8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD6Rr8RoCWtkx-2BE-2B349a2n2nBIbS2=
AGfJ-2FmSk6DALDB0xj2jt4KzdTV6nAt-2BsLRuaqCGvGHGK8Af2-2BM1VffP1B0ms2Nu33PLPk=
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QXOIM5PHfR8OeGTfyuUgvkJTOGMX6n-2BMttl46vXTbxyinUMgV8GhStHr5312b45iPZm3oBW1a=
zJXFwLdGVABbwWa3T9WoIgTDT4x5rcpVdzYG-2FycLIttRLD7SVQDP2QBA9UO-2BXoTTfS57ojs=
nP9Fvy34QvWfp3Snh9DNH9vNME60gKJCqFGrsGOEQlOonTVbA6gC-2FcCuaUomy-2Ft-2FYsif-=
2BEcSo6g9zBepzAF8vXw2-2FnfFQBNYqVVSFfLH2fr9W9iPj2GwPYfbQDnPObid8ezlnEjkS9X5=
LMuSnQXj9ohaw-2BsLU6LI4amGak1A0x7DKv0XDzzz-2FSPQji5oePMyZPDsuXXu3iioWfdzZUm=
MHU6Vbugnc1OENKBgEpYyFH4Tr6jVB1rKbmWtOykXCBC9B3k7-2FZ0LIq9Fai2gI34dJ-2BrJXU=
TxckksinhUSQSGJD6C3yH8rVVAkI0eFwK6GtKDg-3D-3D">Read more</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Individual Components - White CTA Button-->
<!--Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table" style=3D"width:600px;" width=3D"6=
00">
<tbody>
<tr>
<td bgcolor=3D"#232426" height=3D"20" style=3D"font-size:1px; line-height:1=
px; height:20px;">
                  &nbsp;
                </td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<!-- Information - Stacked Headline (h4) - Text - Link - Charcoal -->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table1" style=3D"width:600px; table-layo=
ut:fixed;" width=3D"600">
<tbody><tr>
<td class=3D"em_side15" style=3D"width:57px;" width=3D"57">
                &nbsp;
              </td>
<td align=3D"center" valign=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody><tr>
<td class=3D"em_h30" height=3D"40" style=3D"height:40px;">
                      &nbsp;
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink em_pbottom" style=3D"font-family=
: 'Sohne', Helvetica, Arial, sans-serif; font-size:28px; font-weight:400; l=
ine-height:33px; color: #ffffff; padding-bottom:20px;" valign=3D"top">
                      Develop a 6=E2=80=93step BFCM SMS strategy to excite =
subscribers and encourage orders
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink em_pbottom" style=3D"font-family=
: 'Sohne', Helvetica, Arial, sans-serif; font-size:18px; font-weight:300; l=
ine-height:29px; color: #ffffff; padding-bottom:15px;" valign=3D"top">
                      In BFCM, SMS stands out amid email saturation. Early =
planning, segmentation, strategic schedule, and SMS=E2=80=93email synergy i=
s key for success.
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink" style=3D"font-family: 'Sohne', =
Helvetica, Arial, sans-serif; font-size:18px; line-height:28px; color: #fff=
fff; font-weight:600; text-decoration:underline;" valign=3D"top">
<a style=3D"color:#FFFFFF" href=3D"https://trk.klclick.com/ls/click?upn=3DH=
k8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD4GdqCmfAeQW3OSNPYc8q7BYbF6r9yWR5=
9pWAsPPIenNU0u3-2FEGCctYUj-2F6V1h4l0l2bd53-2B-2BfqJ1wZpuGfoRG0vqdO3xs1KPgrM=
IZdbxeQfjcNX6rpNVgTzOqzRZ-2F3UH2nTnlE7VZSf1SrYhDER9idJ0BQzHJ3lKMQwNhtC0BUsi=
w7ojU3AUyc-2FGZPV5paxRmj338-2BVqN7yK4eXcoj1ALwyo4KDO4NO-2BBZvbz-2FDJ6PSsLfc=
csDvo7C6DeUVpEoYHHkhK0UTU3GRmt2cvBuWmORM9zDoOPcvP-2ByVxBrLYRTkoQUDf7rrVCZaD=
G-2BDkfMg5nxojbI9gn1zmTrbl7Q7jVpQpnN09F3g5skRGV2Rq9s4w-3D-3D4CqN_e-2BKRsQXO=
IM5PHfR8OeGTfyuUgvkJTOGMX6n-2BMttl46vXTbxyinUMgV8GhStHr5312b45iPZm3oBW1azJX=
FwLdGVABbwWa3T9WoIgTDT4x5rcpVdzYG-2FycLIttRLD7SVQDP2QBA9UO-2BXoTTfS57ojsnP9=
Fvy34QvWfp3Snh9DNH9vNME60gKJCqFGrsGOEQlOonTVbA6gC-2FcCuaUomy-2Ft-2FYsif-2BE=
cSo6g9zBepzAF8vXw2-2FnfFQBNYqVVSFfLH2fr9W9iPj2GwPYfbQDnPObidzxjxlzajtTky6wp=
fbbVGpk58qTcugcCr1xiIadvnfvuULjbwPxJNy-2FUx-2F-2FKjg0ofIK2c4UxFR7f3qFNd5LXi=
TT7sG7kJppjXh0HYw9DIK8xjaMCiP1M0DivVGXK3FCnBN4FpUiAtocWQ81yD9A3hVs7fJdBHD5j=
S2UYMCaCXcYmNqxOfI6GrKCwwyEu1Gz-2Fog-3D-3D">Learn how</a>
</td>
</tr>
<tr>
<td class=3D"em_h80" height=3D"78" style=3D"height:78px;">
                      &nbsp;
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink" style=3D"font-family: 'Sohne', =
Helvetica, Arial, sans-serif; font-size:28px; font-weight:400; line-height:=
33px; color: #ffffff; padding-bottom:20px;" valign=3D"top">
                      Mira increases email and SMS revenue by 252% in 6 mon=
ths
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink em_pbottom" style=3D"font-family=
: 'Sohne', Helvetica, Arial, sans-serif; font-size:18px; font-weight:300; l=
ine-height:29px; color: #ffffff; padding-bottom:15px;" valign=3D"top">
                      California=E2=80=99s Mira healthtech brand surged 1,3=
00% in revenue over three years. Yocto and Klaviyo transformed Mira=E2=80=
=99s CRM, yielding a robust revenue boost from email and SMS, with 50% from=
 automated flows, and enhanced user engagement through a fertility app.
                    </td>
</tr>
<tr>
<td align=3D"left" class=3D"em_defaultlink" style=3D"font-family: 'Sohne', =
Helvetica, Arial, sans-serif; font-size:18px; line-height:28px; color: #fff=
fff; font-weight:600; text-decoration:underline;" valign=3D"top">
<a style=3D"color: #FFFFFF" href=3D"https://trk.klclick.com/ls/click?upn=3D=
Hk8VvghYB-2FajZgktAji9YG0UbfhYT868vw7Iocx6nD6Rr8RoCWtkx-2BE-2B349a2n2niFP40=
hRkDkYyaN9JCwoLmmrfvEEO3kAyOwrPyHVOrLT5BpdBK8DIyQI7cIjzYXBf5FJAnfe8e1UiD9Uo=
t3laYaVGeXRzIElrEO6i16gzMdlEomhDeAuBy52fbJuFo5-2FMR8WES3XcSYlohnWdLsYbvZqmC=
I6H-2BHsse7jB011s1nVLV0AUvZbC2oTaKknkBTQVJJ-2FNlPjGKS52poHH03WRWBPKgAkV-2Fo=
RrAVQakIpRUtyxASO-2BVExVnr5tk7EZbvd217gjxf91CeLUHeYrI-2FxQwcq51lIQSDWtL4iFa=
G9cXMYIvDITf7-2BCy6CBi-2FtXcMmwdjeOkQ0NjBNwqXHrfiodRgVdtnzGX9WWn-2FmHALJWkW=
U-3DKYGh_e-2BKRsQXOIM5PHfR8OeGTfyuUgvkJTOGMX6n-2BMttl46vXTbxyinUMgV8GhStHr5=
312b45iPZm3oBW1azJXFwLdGVABbwWa3T9WoIgTDT4x5rcpVdzYG-2FycLIttRLD7SVQDP2QBA9=
UO-2BXoTTfS57ojsnP9Fvy34QvWfp3Snh9DNH9vNME60gKJCqFGrsGOEQlOonTVbA6gC-2FcCua=
Uomy-2Ft-2FYsif-2BEcSo6g9zBepzAF8vXw2-2FnfFQBNYqVVSFfLH2fr9W9iPj2GwPYfbQDnP=
Obid-2FsNIIoofYT-2BaNHNW-2BdyK2mhvtt8Y60i3MZYAbiP4y2zQko19NCOXhlZ9JMP8USK5x=
nfT707OiltEpMAePZsNyR0MUFbCILtjvo57Tu106Had8KL-2FgVX75Hsc5TBp-2FQ3du00yGWAX=
EnGqEcDS0iPNfofFHgye-2BlyEm7-2BM60PDYQnZl63k-2B3lQlgTV0ytvAsQZw-3D-3D">Read=
 how</a>
</td>
</tr>
<tr>
<td class=3D"em_h30" height=3D"40" style=3D"height:40px;">
                      &nbsp;
                    </td>
</tr>
</tbody></table>
</td>
<td class=3D"em_side15" style=3D"width:57px;" width=3D"57">
                &nbsp;
              </td>
</tr>
</tbody></table>
</td>
</tr>
<!-- //Information - Stacked Headline (h4) - Text - Link - Charcoal -->
<!--Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table" style=3D"width:600px;" width=3D"6=
00">
<tbody>
<tr>
<td bgcolor=3D"#232426" height=3D"20" style=3D"font-size:1px; line-height:1=
px; height:20px;">
                  &nbsp;
                </td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<!--Lines & Spacers - Divider - Charcoal -->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table1" style=3D"width:600px;" width=3D"=
600">
<tbody>
<tr>
<td align=3D"center" style=3D"padding: 40px 25px;" valign=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody>
<tr>
<td bgcolor=3D"#A287CA" class=3D"em_white_border" height=3D"1" style=3D"fon=
t-size: 1px; line-height:1px; height:1px;">
                          &nbsp;
                        </td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Lines & Spacers - Divider - Charcoal -->
<!-- Headers - Eyebrow (for date) - Charcoal -->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#232426" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table1" style=3D"width:600px; table-layo=
ut:fixed;" width=3D"600">
<tbody><tr>
<td align=3D"center" class=3D"em_aside38" style=3D"padding: 0px 30px;" vali=
gn=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody>
<tr>
<td height=3D"26" style=3D"height: 26px; font-size: 1px; line-height: 1px;"=
>
                        &nbsp;
                      </td>
</tr>
<tr>
<td align=3D"center" class=3D"em_defaultlink" style=3D"font-family: 'Sohne'=
, Helvetica, Arial, sans-serif; font-size: 16px; line-height:24px; color: #=
A287CA;letter-spacing: 0.2em;" valign=3D"top">
                        LIVE LEARNING SESSION
                      </td>
</tr>
<tr>
<td height=3D"26" style=3D"height: 26px; font-size: 1px; line-height: 1px;"=
>
                        &nbsp;
                      </td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody></table>
</td>
</tr>
<!--// Headers - Eyebrow (for date) - Charcoal -->
<!--Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"em_main_table" style=3D"width:600px;" width=3D"6=
00">
<tbody>
<tr>
<td bgcolor=3D"#232426" height=3D"20" style=3D"font-size:1px; line-height:1=
px; height:20px;">
                  &nbsp;
                </td>
</tr>
</tbody>
</table>
</td>
</tr>
<!--//Lines & Spacers - Spacers - Double (20px) - Charcoal-->
<!--Banner - Full Width Image Only -  Bleed-->
<tr>
<td align=3D"center" valign=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"em_wrapper" style=3D"width: 600px;" width=3D"600">
<tbody>
<tr>
<td align=3D"center" class=3D"em_full_img" valign=3D"top"> <a style=3D"text=
-decoration: none;" target=3D"_blank" href=3D"https://trk.klclick.com/ls/cl=
ick?upn=3DHk8VvghYB-2FajZgktAji9YEliF0SJ0o-2FvGAzogDomyN4J-2FzcvxCy1hHKSzTD=
TJ5bhcOxv69RgXUbxRVmVJyFubdVLHBPLGd0e7ZPJo8JBEZqS0uyhU08PfReydy7Ohl8EpDvUxm=
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jSL2e9isDv4P44vyCjd-2FfCoB9-2BvXJiGyi3xttC7OAsXOxdw6vYUd-2B7YQBg7jjPmI90MYU=
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<img alt=3D"" border=3D"0" src=3D"https://d3k81ch9hvuctc.cloudfront.net/com=
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ay: block; max-width: 600px;" width=3D"600"></a>
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cellspacing=3D"0" class=3D"em_wrapper" style=3D"width: 600px;" width=3D"600=
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5px 25px; font-family: 'Sohne', Helvetica, sans-serif; font-size: 28px; lin=
e-height: 34px; color: #ffffff;" valign=3D"top"> <a style=3D"color: #FFFFFF=
" href=3D"https://trk.klclick.com/ls/click?upn=3DHk8VvghYB-2FajZgktAji9YEli=
F0SJ0o-2FvGAzogDomyN4J-2FzcvxCy1hHKSzTDTJ5bhr1Ra647Ix12cvIe5qGUoXIMUMBLJ8j6=
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NWGysbAhJiZAcldD5XEZtNP6lSqykHWzQFm6tyNIKcmOLi421g7SGRY1k3Gjxew-3D-3D"> Bui=
ld your post=E2=80=93BFCM retention segments </a>
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dth=3D"100%">
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, Helvetica, sans-serif; font-size: 18px; line-height: 31px; color: #ffffff=
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                          You are prepared for BFCM, but what do you do nex=
t? Learn how to retain first=E2=80=93time purchasers, non=E2=80=93purchaser=
s, and an easy upsell segment.
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ize:18px;  color: #F9FD99; height:54px;padding: 0px 20px;" valign=3D"middle=
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YqLdOluqrM6HX3LdD9ttIdMrKdJLZBh1wwN-2B-2BSmpDMvk1sWu6JyuT1xp44R5fD-2B4WE4Pu=
xHc0Wh-2BMcPwPtfA8PVn7YEwDovrml-2FRObxdzDifg-3D-3D">Help Center</a>
</td>
<td class=3D"em_clear em_h20" style=3D"width: 38px;" width=3D"38">
                          &nbsp;
                        </td>
<td align=3D"center" class=3D"em_defaultlink em_f16 em_dm_txt_white em_clea=
r" style=3D"font-family: 'Sohne', Helvetica, sans-serif; text-transform: ca=
pitalize; font-size: 13px; line-height:20px; color: #232426;" valign=3D"top=
">
<a style=3D"text-decoration: none;color: #232426;" target=3D"_blank" href=
=3D"https://trk.klclick.com/ls/click?upn=3DHk8VvghYB-2FajZgktAji9YG0UbfhYT8=
68vw7Iocx6nD5rIxMXA-2FJHSXCViu4zD8f8qgbg-2FbL80ceG-2FF5Qnzxp5d3XusxhVPeTMyM=
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xiMK8xb8sJXS6FtGULMfNXwH1PSelmeg-3D-3D">Blog</a>
</td>
<td class=3D"em_clear em_h20" style=3D"width: 38px;" width=3D"38">
                          &nbsp;
                        </td>
<td align=3D"center" class=3D"em_defaultlink em_f16 em_dm_txt_white em_clea=
r" style=3D"font-family: 'Sohne', Helvetica, sans-serif; text-transform: ca=
pitalize; font-size: 13px; line-height:20px; color: #232426;" valign=3D"top=
">
<a style=3D"text-decoration: none;color: #232426;" target=3D"_blank" href=
=3D"https://trk.klclick.com/ls/click?upn=3DHk8VvghYB-2FajZgktAji9YG0UbfhYT8=
68vw7Iocx6nD6NCByBQOEObX-2BpW2qQJiZd-2BN28QeDsHseziTlzoTxqxZ7gWYVnrCEksMdB3=
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LEPQhXgtOXKLqDfcruhrqg-3D-3D">Product events</a>
</td>
<td class=3D"em_clear em_h20" style=3D"width: 38px;" width=3D"38">
                          &nbsp;
                        </td>
<td align=3D"center" class=3D"em_defaultlink em_f16 em_dm_txt_white em_clea=
r" style=3D"font-family: 'Sohne', Helvetica, sans-serif; text-transform: ca=
pitalize; font-size: 13px; line-height:20px; color: #232426;" valign=3D"top=
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<a style=3D"text-decoration: none;color: #232426;" target=3D"_blank" href=
=3D"https://trk.klclick.com/ls/click?upn=3DHk8VvghYB-2FajZgktAji9YG0UbfhYT8=
68vw7Iocx6nD6EuwGQPBvjaEVFbZZdpTmtSSdXKH16asgbafJfy-2BdgyHv-2Fqfzjj8W8ByTQe=
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atMhheVV9-2FzM0anFR6CanOCMlLyNEY3PZg-3D-3D">Case studies</a>
</td>
<td class=3D"em_clear em_h20" style=3D"width: 38px;" width=3D"38">
                          &nbsp;
                        </td>
<td align=3D"center" class=3D"em_defaultlink em_f16 em_dm_txt_white em_clea=
r" style=3D"font-family: 'Sohne', Helvetica, sans-serif; text-transform: ca=
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<a style=3D"text-decoration: none;color: #232426;" target=3D"_blank" href=
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68vw7Iocx6nD7lF-2FlybfcCibiozLe-2BmOkjmWmY8klvArFTNsJVKvFPqv5aDWoy0N2qE7qrc=
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QtiupBVbOQwmx0U7Zvq6cecxFA-3D-3D">About</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td align=3D"center" class=3D"em_aside38" valign=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%">
<tbody>
<tr>
<td bgcolor=3D"#232426" class=3D"em_wht" height=3D"2" style=3D"font-size:1p=
x; line-height:1px; height:2px;">
                          &nbsp;
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</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td align=3D"center" style=3D"padding: 40px 34px 60px;" valign=3D"top">
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
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<tbody>
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<td align=3D"center" style=3D"padding-bottom: 40px;" valign=3D"top">
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<tbody>
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<td align=3D"center" class=3D"em_dm_flogo" valign=3D"top">
<a style=3D"text-decoration: none; color: #000000;" target=3D"_blank" href=
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<img alt=3D"" border=3D"0" src=3D"https://d3k81ch9hvuctc.cloudfront.net/com=
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<td align=3D"center" style=3D"padding-bottom: 40px;" valign=3D"top">
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<td align=3D"center" class=3D"em_dm_fb" valign=3D"top">
<a style=3D"text-decoration: none; color: #000000;" target=3D"_blank" href=
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                                  &nbsp;
                                </td>
<td align=3D"center" class=3D"em_dm_insta" valign=3D"top">
<a style=3D"text-decoration: none; color: #000000;" target=3D"_blank" href=
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<td style=3D"width: 20px;" width=3D"20">
                                  &nbsp;
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<td align=3D"center" class=3D"em_dm_tw" valign=3D"top">
<a style=3D"text-decoration: none; color: #000000;" target=3D"_blank" href=
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