Subject: Week 4: Set up your promo pricing strategy & win big for the holidays
From: Walmart Marketplace <[email-masked]>
To: [email-masked]
Date: Mon, 23 Oct 2023 18:16:47 -0700

Stand out to shoppers with your best deals & a variety of promo flags

2309_12-Weeks-PP_Banner01 (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VW0P5Z8rCLpPW4_QX9n3J_GK4V7Wb0N54_BN7N9h9bHq3lcq-W6N1vHY6lZ3l6W5_rcMr5F3gQ4W8SWXhB1NkNWRW2w269c2ggBwsW2JRwcy1bKq2dN4hxzvk73HVFW2QhFMV1vxMsjVgYlRM3BWpCQW14CYwt4RTPDSVy1hN16njFX4W3PkgLf2hxrh4Vyn3B_80tFGCW2MYr-83zRNQ3T95wl8qW7RbW4HQ0w_5WnlNQW6nxD0Y11-QmpVmXd0B4sDN8vW20MvSP6pPNSxVKmG6B7rxQppW5jGcYY4b_kkwN2SkC-8LDvL8MrzB4r7kGsNW7RyfXJ6lq1t-f6W9ZJT04 )

Hello Designer,

We keep prices low every day so meaningful celebrations are within reach. And, as a Marketplace seller, it’s important to uphold that standard to fit into customers’ holiday budgets.

How Walmart shoppers plan to save during the holidays:

81%

Said low price/cost is the top reason they planned to shop at Walmart last holiday season1

37%

Planned to do more research to find the best deals2

55%

Plan to be more cost conscious, spending less on non-essential items3

That’s where promo pricing (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VW0P5Z8rCLpPW4_QX9n3J_GK4V7Wb0N54_BN7N9h9bJ03lcq-W7Y8-PT6lZ3lLW8XqB7R6mRKXQV5f6nr79S-FbN8mpqJL4JnSXW2w8Z8F1CG7STN7NWvFVh91ChW5FKvYy5Bqg7lVXw5hQ2zvHsKW28wZM07Sc3ggW41Jdg-6mhjRSW9hf8y22tLQswW4NjsBM1wwTRXW340GK77DM1lmW2_PP6W8MTN83W4xCPB77NL3X6W32l7HS20nPvfW5c892_13zg5KW4HtST66RCSNbF6Z5026wqq9W1l_bJ16FfMhNW1MBs1j5M01_gW4LBtV88-k68_W8w4tvx5SVk3_W7ssQ0v7DhV0FW1m6sFg4P_nLSV8n5cd6QcQKTW6QmYzh7j16RCf99dHJl04 ) comes in as a strategic tool to help your items become the perfect gifts this year. We encourage you to start optimizing your pricing strategy now to attract early holiday shoppers and remain competitive throughout the season!

2309_12-Weeks-PP_Banner02 (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VW0P5Z8rCLpPW4_QX9n3J_GK4V7Wb0N54_BN7N9h9bHq3lcq-W6N1vHY6lZ3l6W5_rcMr5F3gQ4W8SWXhB1NkNWRW2w269c2ggBwsW2JRwcy1bKq2dN4hxzvk73HVFW2QhFMV1vxMsjVgYlRM3BWpCQW14CYwt4RTPDSVy1hN16njFX4W3PkgLf2hxrh4Vyn3B_80tFGCW2MYr-83zRNQ3T95wl8qW7RbW4HQ0w_5WnlNQW6nxD0Y11-QmpVmXd0B4sDN8vW20MvSP6pPNSxVKmG6B7rxQppW5jGcYY4b_kkwN2SkC-8LDvL8MrzB4r7kGsNW7RyfXJ6lq1t-f6W9ZJT04 )

Types of promo flags

Why promo pricing matters

Increase traffic

Boost conversions

Supercharge sales

More about promo pricing

Reduced Price and Clearance flags are displayed on the item pages

Comparison price data, which helps you determine strikethrough and discounted pricing more efficiently, is now available in Seller Center

Walmart Marketplace Repricer, our automated pricing tool, helps automate strikethrough pricing

Important reminders:

- To receive strikethrough pricing, the promo price must be at least 10% less than the current list price.
-  To display promotions on Walmart.com, your items need a reference price. Providing an MSRP price via Seller Center (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VW0P5Z8rCLpPW4_QX9n3J_GK4V7Wb0N54_BN7N9h9bHq3lcq-W6N1vHY6lZ3l6W5_rcMr5F3gQ4W8SWXhB1NkNWRW2w269c2ggBwsW2JRwcy1bKq2dN4hxzvk73HVFW2QhFMV1vxMsjVgYlRM3BWpCQW14CYwt4RTPDSVy1hN16njFX4W3PkgLf2hxrh4Vyn3B_80tFGCW2MYr-83zRNQ3T95wl8qW7RbW4HQ0w_5WnlNQW6nxD0Y11-QmpVmXd0B4sDN8vW20MvSP6pPNSxVKmG6B7rxQppW5jGcYY4b_kkwN2SkC-8LDvL8MrzB4r7kGsNW7RyfXJ6lq1t-f6W9ZJT04 ) is a great way to do this!

Need a seasonal refresh?

Complete our Item Price Management Seller Academy track for additional tools and features available to help you create a top-notch promo pricing strategy.

Take the course! (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VW0P5Z8rCLpPW4_QX9n3J_GK4V7Wb0N54_BN7N9h9bJj3lcq-W8wLKSR6lZ3p_W6W81zw3KxrSVW7LmJZR7xtDGCW8QprqG4hm4RNW2KNVr54hsVWBW3mCR9m6Xd5C-W2W1lw61bZjKRW6D6tGc3dd9GRW8fBhcs6PswvTW5fFNHn6HMKh8W3DCf168y_2fnW1nNG1L21CQNDW4Rj90y7h_FYgW8JPS373c5dwvVb0WmM794fMSW3MMVd5487tPRW84XpTv8Mky3ZW7RCbXy5vdB3DW6fWdfJ6jzMMPW17WnTq4r_LDWVW9RWr5zyxDCW5xXqX92zzp4gW3H-3YH8Mc7mLW3fYcsG8hYR4lW2KCGn718sq5sW8mNYK07GQfn2N8L1hzVsmKL8W4FTvGd9m23NdW8lYQXT94pv71f8hjYK404 )

Wishing you a festive holiday season and growth on Walmart.com!

The Walmart Marketplace team

2309_12-Weeks-PP_Survey (https://cKwBD04.na1.hubspotlinks.com/Ctc/OP+113/cKwBD04/VW0P5Z8rCLpPW4_QX9n3J_GK4V7Wb0N54_BN7N9h9bHK3lcq-W7lCdLW6lZ3lQN78JTck8t2b6N7QkRj9gbJ3HW506t1G2YwWYPW71PJnq8FtNlXW5q6W4n2TYqHmN2MjzJYyBh-nW3FhK5q5wffjrVxyljC1Jzf07W3JzPJs6qQvl3W8SSj2m6NgfKsW5hxT6c2dCKC4W7QXPrP3SyC8bN92hQlZfFgPgVcNjTX57VPbKVpcq1n1vXGVRW8lZy9X5qMspsW3BQGsC1b3HSRW3r5tcv8V39DyVS7wZF4PHpZxW29MRd-9glcYXW5PMjGv5Qp2ZRW4MGlkr782KclVBg4Wr84XK_wW93Mtk59clQjCf4Sdlpv04 )

Sources: 1. Walmart first-party data (March, April, May 2022) Walmart Customer Spark Community, provided by Walmart Luminate. 2. NielsenIQ BASES Walmart Project – Inflation Focus (October 2022) 3. Walmart first-party data (May 2023) “Holidays 2023 Seasonal Survey,” Walmart Customer Spark Community, provided by Walmart Luminate.

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