Subject: What do you really know about your audience?
From: QuickFrame by MNTN <[email-masked]>
To: [email-masked]
Date: Thu, 14 Sep 2023 08:48:35 -0500 (CDT)

You read the subject line (and if you haven't, you know where it's at), so what’s your answer? What do you really know about your target audience? 

The answer to that question, from age and location to interests and beyond, will inform every shred of content you produce. Whether you are inhaling demographic reports, deploying social listening tools, or just feeling out the vibes, understanding your audience on a deep level — and making ads specifically designed to reach those deep levels — will give you the opportunity to create an impact (and, you know, convert.) 

If there is one thing the below ads illustrate, it’s the power of knowing your audience. 

Find inspiration with these video ads we can’t stop thinking about this month.
Brand: Camping World
Style: Live Action
Platform: Instagram
Objective: Acquisition
Why We Love it:
If you want to keep your audience engaged, make them laugh. In this Camping World ad, the brand used their products to create a relatable situation for lots of folks — going camping with that dad. With quality products, some well-timed one-liners, and the right talent, Camping World crafted an enjoyable spot.
Brand: Spot Pet Insurance
Style: Live Action
Platform: TV (CTV/OTT)
Objective: Brand Marketing
Why We Love it:
In this adorable ad that definitely didn’t make us cry, it’s clear Spot Pet Insurance knows their audience. By showcasing the lifetime of the pet — from the moment you bring them home and through their senior years — Spot pulls on the heartstrings of pet parents, reminding them of the importance of their pets’ healthcare. By ending with a clear call to action, conveyed both on screen and through voiceover, Spot can reach their audience no matter how they are watching.
Brand: WAYB
Style: Live Action
Platform: Instagram
Objective: Acquisition and Product Marketing
Why We Love it:
Speaking of knowing your audience, WAYB seamlessly showcases their consumer insights through this campaign. This spot showcases the effectiveness and simplicity of WAYB’s product from the very first shot. They also use this opportunity to create a unique branded experience that helps consumers remember their name. By showing the word “way” in several different sentences, they’re creating that connection between the audience and the brand that makes the customer feel — sorry not sorry — way more connected.
To watch each video and get in-depth insights for this month’s top picks, check out our full analysis below.
Want to produce video content your audience will actually want to see? We’re so glad you asked. Connect with our team below and let us show you why fast and affordable ad creative isn’t too good to be true. It’s just how we do things.

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