Subject: Connected TV Burns Bright, But YouTube Is Heating Up
From: QuickFrame by MNTN <[email-masked]>
To: [email-masked]
Date: Thu, 3 Aug 2023 09:12:35 -0500 (CDT)

According to insights reported by eMarketer <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGNWrbxPfDgh-28DeEtFGzf-rHjR9PMVneJgIK_f53G8KYAR0i13ESfKirXfIMKHao-bDMoj08=>, Connected TV ad spending on YouTube has recently surged by 31%, outpacing many other streaming competitors. This is spurred in part by changing audience behavior—viewers are now watching YouTube on Connected TV for the same amount of time they spend watching on mobile devices. 

With this increase in YouTube viewership on the biggest screens in the home, now is the time for brands to capitalize on this booming trend. That doesn’t mean you need to produce net-new content to start running YouTube ads on Connected TV, either. One cost-effective idea is to repurpose existing content you’ve created for YouTube on mobile devices for a Connected TV campaign. But are your ads in the right specs to do this?

Click below to learn more about YouTube ad specs over on our blog.
What else is heating up? Summer marketing campaigns.

It’s the beginning of August—how are your Summer marketing campaigns going? Off the ground and out the door? Still in the creation phase? Just getting started? Don’t worry, you still have almost two full months of Summer ahead of you, but Fall will be here before you know it, which is why we have some ideas we think will help you create more content fast. 

Click below to head over to our blog and watch video examples of some great summer marketing ideas before the chilly winds of October come blowing in. No matter where you are with your campaigns, this is inspiration you won’t want to miss.
Check Out More From Our Blog
Video Ad Creative We Can’t Stop Thinking About in July
Finding Connections in the Creator Economy
One Last Thing: What's New on the MNTN Blog

If you don’t feel like you’re drowning in conversations about artificial intelligence (AI) by now, we’re a little concerned you might actually be a robot. And if you’re anything like us, most of those conversations have been about the capabilities of AI and, just as quickly, the implications of these tools. 

Both of these are essential considerations, which is why we believe the marketing world can find a successful balance between new tech and the human touch. Learn more about what we mean over on MNTN’s blog <http://em.quickframe.com/MjE0LVVWWC0zNzcAAAGNWrbxPbCSL8X7NtlE2lTFD_mNR_ySmwI25S3iA-SkzPVqT-ukPEzHkAof5ay0W6PMqWZ0D1g=>.
Want to produce video content your audience will actually want to see? We’re so glad you asked. Connect with our team below and let us show you why fast and affordable ad creative isn’t too good to be true. It’s just how we do things.
QuickFrame by MNTN, 823 Congress Avenue, #1827, Austin, TX, 78768
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