Subject: What do our video ads look like? Take a peek at some of our new-favorites.
From: QuickFrame by MNTN <[email-masked]>
To: [email-masked]
Date: Thu, 13 Jul 2023 08:48:58 -0500 (CDT)

If you couldn’t tell by all of the emails you get from us, we put a high premium on ad creative. You can have the hottest new product or service on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning your target audience from passive prospects into passionate consumers. 

So what do those “actively attention grabbing” spots look like? We’re so glad you asked. 

Each month, we round up a selection of the best ad creative we’ve recently helped brands produce to help you generate concepts for your future campaigns. 

I mean, really, why schedule an hours-long creative brainstorming session when you can just watch some videos, y’know? 

Get your creative wheels turning and dive into this month’s top picks below.
Brand: Chamberlain Coffee
Style: Live Action
Platform: TV (Linear/CTV/OTT)
Objective: Product Marketing
Why We Love it:
This Chamberlain Coffee ad opens up on a dull visual: a black-and-white shot of someone fixing a boring cup of coffee. A voiceover asks: “Are you tired of starting your day with bland and boring coffee?” With this hook, the brand’s target audience’s ears are perking up. If you’re looking to create a similar campaign, ask yourself how your brand elevates your customers’ lives. With the right messaging, you’ll be able to show your audience how you can transform their ordinary moments into something incredible.
Brand: Dormify
Style: Live Action
Platform: TV (Linear/CTV/OTT)
Objective: Brand Marketing
Why We Love it:
The key element that makes this ad successful: clarity. There’s no doubt who Dormify is speaking to throughout the ad; they want to reach college students ready to customize their dorm rooms. Plus, at the end of the ad, a clear call to action (CTA) drives viewers to the website. If you want to create a similar campaign, take stock of your range of products and ask yourself how different items or services might fit into different lifestyles. Use different variations of hooks, talent, and CTAs to see what resonates best.
Brand: National University
Style: Live Action
Platform: TV (Linear/CTV/OTT)
Objective: Brand Marketing
Why We Love it:
Everyone feels something about Mondays—there’s a reason Garfield has sold something close to $1 billion in merchandise—which means most folks will stick around to see what could possibly be worse. To keep viewers engaged, the ad takes an Office Space-y approach: you don’t know 9-to-5 misery until you’ve haunted a sunless basement longer than some of the ancient artifacts you work with. Moral of the story: Don’t be afraid to add some jokes to your video. Even if your industry or brand isn’t particularly funny, you can catch your viewers’ attention with some well-timed bits.
To watch each video and get in-depth insights for this month’s top picks, check out our full analysis below.
Want to produce video content your audience will actually want to see? We’re so glad you asked. Connect with our team below and let us show you why fast and affordable ad creative isn’t too good to be true. It’s just how we do things.

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