Subject: Remember when Thursdays were synonymous with Must See TV?
From: QuickFrame by MNTN <[email-masked]>
To: [email-masked]
Date: Thu, 2 Feb 2023 09:19:09 -0600 (CST)

Two decades ago, Must See TV meant one thing and one thing only: two hours of NBC’s top programming every Thursday night, from Seinfeld and Frasier to Wings and Will & Grace. 

Nowadays though, hearing the words “Must See TV” – especially in the ad tech space – probably has your mind racing to something completely different in the realm of television: 

Must CTV. 

(Don’t sit there and say you haven’t thought of this fun little play on words before.) 

But have you thought about getting into the ever-popular world of Connected TV? If not, we can definitely help you figure out how. 

Get your creative wheels turning by checking out this shortlist of CTV video ad examples, made with QuickFrame, to get you started on your own Must See TV journey.
Brand Commercial for CTV
Brand: Ajax
Platform: CTV
Why You Should Binge:
Audience’s will resonate more strongly with your ad if you employ a narrative arc. It doesn’t have to be quite as complex as this spot, but utilizing storytelling can be a powerful way to convey a message to your audience, especially if that message goes beyond typical marketing language.
Short Form Video for CTV
Brand: Aerosoles
Platform: CTV
Why You Should Binge:
Repeat after me: audience’s love stop-motion. I mean, a stop motion animated movie was literally just nominated for an Academy Award. If you have the budget for it, taking an inventive approach to animation (especially converting live action shots of real people into stop motion like we see in this ad) can really help elevate your brand with a creative aesthetic that resonates with audiences.
Inventive Product Demo for CTV
Brand: Backcountry
Platform: CTV
Why You Should Binge:
Sure it may look like a brand commercial, but really this is an undercover product demo video. There’s no “infomercial” style selling of the features and benefits, or sweeping shots of the actual product. Instead, Backcountry opted to try a more humorous narrative approach to showing how tough their products are at keeping you warm and cozy on your next adventure to the tundra. It’s engaging, informative, and entertaining – everything you want in a CTV ad.
There's always something new to discover at Made with QuickFrame. Click below to explore the rest of our digital video library.
Want to produce video content your audience will actually want to see? We’re so glad you asked. Connect with our team below and let us show you why fast and affordable ad creative isn’t too good to be true. It’s just how we do things.
QuickFrame by MNTN, 823 Congress Avenue, #1827, Austin, TX, 78768 
 
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