[{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":11.520471202317017,"detailPageViews":274,"orderId":576780736497411915,"totalNewToBrandSales":223.75,"unitsSold":7,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":7,"ROAS":11.520471202317017,"combinedUnitsSold":7,"sales":223.75,"totalAddToCart":15,"eCPM":2.090629562970935,"detailPageViewRate":2.9494079655543595,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":32,"addToCart":12,"totalNewToBrandROAS":11.520471202317017,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":11.520471202317017,"purchases":3,"totalNewToBrandDPVs":32,"totalDetailPageViewRate":3.2938643702906347,"totalSales":223.75,"newToBrandUnitsSold":7,"impressions":9290,"totalNewToBrandPurchases":3,"totalDetailPageView":306,"totalPurchases":3,"combinedProductSales":223.75,"newToBrandDetailPageViews":31,"totalUnitsSold":7,"clicks":2,"totalNewToBrandDPVRate":0.3444564047362756,"totalCost":19.421948639999986},{"date":"2025-04-06","newToBrandROAS":19.559093279653457,"detailPageViews":77,"orderId":576780736497411915,"totalNewToBrandSales":259.14,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":19.559093279653457,"combinedUnitsSold":8,"sales":259.14,"totalAddToCart":4,"eCPM":2.5537934521973678,"detailPageViewRate":1.4841942945258288,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":10,"addToCart":3,"totalNewToBrandROAS":19.559093279653457,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":24.539816307840272,"purchases":5,"totalNewToBrandDPVs":10,"totalDetailPageViewRate":1.7733230531996915,"totalSales":325.13,"newToBrandUnitsSold":7,"impressions":5188,"totalNewToBrandPurchases":5,"totalDetailPageView":92,"totalPurchases":6,"combinedProductSales":325.13,"newToBrandDetailPageViews":10,"totalUnitsSold":8,"clicks":2,"totalNewToBrandDPVRate":0.1927525057825752,"totalCost":13.249080429999943},{"date":"2025-04-05","newToBrandROAS":9.023383908493402,"detailPageViews":417,"orderId":577005336663286223,"totalNewToBrandSales":1534.4,"unitsSold":19,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":24,"ROAS":9.023383908493402,"combinedUnitsSold":24,"sales":1225.85,"totalAddToCart":43,"eCPM":2.8957173982734714,"detailPageViewRate":0.8888415219013108,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":90,"addToCart":33,"totalNewToBrandROAS":11.29459580633216,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.29459580633216,"purchases":18,"totalNewToBrandDPVs":106,"totalDetailPageViewRate":1.0614941916231482,"totalSales":1534.4,"newToBrandUnitsSold":19,"impressions":46915,"totalNewToBrandPurchases":23,"totalDetailPageView":498,"totalPurchases":23,"combinedProductSales":1534.4,"newToBrandDetailPageViews":100,"totalUnitsSold":24,"clicks":26,"totalNewToBrandDPVRate":0.2259405307470958,"totalCost":135.85258173999992},{"date":"2025-04-06","newToBrandROAS":6.154178561546125,"detailPageViews":112,"orderId":577005336663286223,"totalNewToBrandSales":790.6800000000001,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":6.154178561546125,"combinedUnitsSold":11,"sales":589.14,"totalAddToCart":16,"eCPM":3.027899766573884,"detailPageViewRate":0.354251012145749,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":31,"addToCart":14,"totalNewToBrandROAS":8.259472969147046,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":8.739886236019956,"purchases":8,"totalNewToBrandDPVs":34,"totalDetailPageViewRate":0.3922064777327935,"totalSales":836.6700000000001,"newToBrandUnitsSold":8,"impressions":31616,"totalNewToBrandPurchases":10,"totalDetailPageView":124,"totalPurchases":11,"combinedProductSales":836.6700000000001,"newToBrandDetailPageViews":31,"totalUnitsSold":11,"clicks":11,"totalNewToBrandDPVRate":0.10754048582995951,"totalCost":95.73007901999992},{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":7,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":15,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-06","newToBrandROAS":null,"detailPageViews":4,"orderId":577282983386136520,"totalNewToBrandSales":145.98,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":null,"combinedUnitsSold":2,"sales":145.98,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":null,"purchases":1,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":145.98,"newToBrandUnitsSold":2,"impressions":0,"totalNewToBrandPurchases":1,"totalDetailPageView":7,"totalPurchases":1,"combinedProductSales":145.98,"newToBrandDetailPageViews":0,"totalUnitsSold":2,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":394,"orderId":577578063322419560,"totalNewToBrandSales":6049.429999999997,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":132,"ROAS":null,"combinedUnitsSold":169,"sales":201.41,"totalAddToCart":515,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":79.35483870967742,"totalNewToBrandDPVViews":1436,"addToCart":11,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":2,"totalNewToBrandDPVs":1442,"totalDetailPageViewRate":0.0,"totalSales":7292.819999999994,"newToBrandUnitsSold":2,"impressions":0,"totalNewToBrandPurchases":123,"totalDetailPageView":7432,"totalPurchases":155,"combinedProductSales":7292.819999999994,"newToBrandDetailPageViews":107,"totalUnitsSold":169,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-06","newToBrandROAS":null,"detailPageViews":123,"orderId":577578063322419560,"totalNewToBrandSales":5984.829999999996,"unitsSold":8,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":125,"ROAS":null,"combinedUnitsSold":137,"sales":512.4300000000001,"totalAddToCart":169,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":91.07142857142857,"totalNewToBrandDPVViews":389,"addToCart":10,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":5,"totalNewToBrandDPVs":389,"totalDetailPageViewRate":0.0,"totalSales":6318.319999999996,"newToBrandUnitsSold":7,"impressions":0,"totalNewToBrandPurchases":102,"totalDetailPageView":2172,"totalPurchases":112,"combinedProductSales":6318.319999999996,"newToBrandDetailPageViews":24,"totalUnitsSold":137,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":3.1411312995537695,"detailPageViews":1021,"orderId":577974971928446085,"totalNewToBrandSales":778.7800000000001,"unitsSold":22,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":22,"ROAS":3.8815222712297217,"combinedUnitsSold":28,"sales":807.1400000000001,"totalAddToCart":75,"eCPM":1.9110233961015737,"detailPageViewRate":0.9383070037587421,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":182,"addToCart":71,"totalNewToBrandROAS":3.7451395227448554,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.74511937887825,"purchases":21,"totalNewToBrandDPVs":193,"totalDetailPageViewRate":1.0053945760157335,"totalSales":986.7200000000001,"newToBrandUnitsSold":18,"impressions":108813,"totalNewToBrandPurchases":22,"totalDetailPageView":1094,"totalPurchases":26,"combinedProductSales":986.7200000000001,"newToBrandDetailPageViews":183,"totalUnitsSold":28,"clicks":27,"totalNewToBrandDPVRate":0.1773685129534155,"totalCost":207.94418880000052},{"date":"2025-04-06","newToBrandROAS":4.421327172501274,"detailPageViews":278,"orderId":577974971928446085,"totalNewToBrandSales":928.58,"unitsSold":20,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":27,"ROAS":4.598204759567291,"combinedUnitsSold":28,"sales":675.6500000000001,"totalAddToCart":24,"eCPM":1.9076139553663003,"detailPageViewRate":0.3609124073376868,"totalNewToBrandPurchasesPercentage":94.73684210526315,"totalNewToBrandDPVViews":52,"addToCart":19,"totalNewToBrandROAS":6.3195455866780055,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.496423173744021,"purchases":14,"totalNewToBrandDPVs":53,"totalDetailPageViewRate":0.41024575798096774,"totalSales":954.57,"newToBrandUnitsSold":19,"impressions":77027,"totalNewToBrandPurchases":18,"totalDetailPageView":316,"totalPurchases":19,"combinedProductSales":954.57,"newToBrandDetailPageViews":52,"totalUnitsSold":28,"clicks":17,"totalNewToBrandDPVRate":0.0688070416866813,"totalCost":146.93778014},{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":902,"orderId":580709527465930802,"totalNewToBrandSales":4774.24,"unitsSold":20,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":125,"ROAS":null,"combinedUnitsSold":142,"sales":665.35,"totalAddToCart":399,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":85.9504132231405,"totalNewToBrandDPVViews":1507,"addToCart":55,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":13,"totalNewToBrandDPVs":1516,"totalDetailPageViewRate":0.0,"totalSales":5350.5899999999965,"newToBrandUnitsSold":18,"impressions":0,"totalNewToBrandPurchases":104,"totalDetailPageView":5249,"totalPurchases":121,"combinedProductSales":5350.5899999999965,"newToBrandDetailPageViews":344,"totalUnitsSold":142,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-06","newToBrandROAS":null,"detailPageViews":290,"orderId":580709527465930802,"totalNewToBrandSales":3110.8899999999976,"unitsSold":30,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":88,"ROAS":null,"combinedUnitsSold":105,"sales":1077.8500000000001,"totalAddToCart":116,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":84.21052631578947,"totalNewToBrandDPVViews":417,"addToCart":23,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":15,"totalNewToBrandDPVs":418,"totalDetailPageViewRate":0.0,"totalSales":3650.279999999998,"newToBrandUnitsSold":28,"impressions":0,"totalNewToBrandPurchases":64,"totalDetailPageView":1652,"totalPurchases":76,"combinedProductSales":3650.279999999998,"newToBrandDetailPageViews":89,"totalUnitsSold":105,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":8.525906151896853,"detailPageViews":541,"orderId":580714306967169892,"totalNewToBrandSales":583.5600000000001,"unitsSold":17,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":15,"ROAS":9.66555888096906,"combinedUnitsSold":18,"sales":604.96,"totalAddToCart":39,"eCPM":2.517162340639461,"detailPageViewRate":2.1757490448421475,"totalNewToBrandPurchasesPercentage":82.35294117647058,"totalNewToBrandDPVViews":68,"addToCart":33,"totalNewToBrandROAS":9.323647085060673,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":10.463299814132881,"purchases":16,"totalNewToBrandDPVs":69,"totalDetailPageViewRate":2.3969434948723105,"totalSales":654.8900000000001,"newToBrandUnitsSold":14,"impressions":24865,"totalNewToBrandPurchases":14,"totalDetailPageView":596,"totalPurchases":17,"combinedProductSales":654.8900000000001,"newToBrandDetailPageViews":60,"totalUnitsSold":18,"clicks":12,"totalNewToBrandDPVRate":0.2774984918560225,"totalCost":62.5892416000002},{"date":"2025-04-06","newToBrandROAS":8.365543899927603,"detailPageViews":167,"orderId":580714306967169892,"totalNewToBrandSales":444.5,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":11,"ROAS":8.365543899927603,"combinedUnitsSold":12,"sales":358.02,"totalAddToCart":19,"eCPM":2.0786331638253435,"detailPageViewRate":0.8111127300985963,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":26,"addToCart":16,"totalNewToBrandROAS":10.386247314445617,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":11.367391352091447,"purchases":8,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.9519646413133227,"totalSales":486.49,"newToBrandUnitsSold":9,"impressions":20589,"totalNewToBrandPurchases":10,"totalDetailPageView":196,"totalPurchases":11,"combinedProductSales":486.49,"newToBrandDetailPageViews":24,"totalUnitsSold":12,"clicks":5,"totalNewToBrandDPVRate":0.13113798630336587,"totalCost":42.79697820999999},{"date":"2025-04-05","newToBrandROAS":7.216124371327504,"detailPageViews":593,"orderId":581820170785891636,"totalNewToBrandSales":1996.5599999999997,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":22,"ROAS":7.216124371327504,"combinedUnitsSold":25,"sales":1102.37,"totalAddToCart":66,"eCPM":2.115709829236199,"detailPageViewRate":0.8212727650439721,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":71,"addToCart":22,"totalNewToBrandROAS":13.069500507830982,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.618252475000247,"purchases":10,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":1.4943563465133993,"totalSales":2080.3899999999994,"newToBrandUnitsSold":10,"impressions":72205,"totalNewToBrandPurchases":22,"totalDetailPageView":1079,"totalPurchases":24,"combinedProductSales":2080.3899999999994,"newToBrandDetailPageViews":63,"totalUnitsSold":25,"clicks":32,"totalNewToBrandDPVRate":0.12049027075687278,"totalCost":152.76482821999977},{"date":"2025-04-06","newToBrandROAS":4.382101972122578,"detailPageViews":185,"orderId":581820170785891636,"totalNewToBrandSales":1004.17,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":12,"ROAS":5.517431461688954,"combinedUnitsSold":14,"sales":572.48,"totalAddToCart":21,"eCPM":2.0708611142822924,"detailPageViewRate":0.36923199744531376,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":15,"addToCart":11,"totalNewToBrandROAS":9.677961065686482,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":10.993420505677266,"purchases":6,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":0.8282771834584065,"totalSales":1140.6599999999999,"newToBrandUnitsSold":5,"impressions":50104,"totalNewToBrandPurchases":12,"totalDetailPageView":415,"totalPurchases":14,"combinedProductSales":1140.6599999999999,"newToBrandDetailPageViews":12,"totalUnitsSold":14,"clicks":16,"totalNewToBrandDPVRate":0.0359252754271116,"totalCost":103.75842526999996},{"date":"2025-04-05","newToBrandROAS":25.862165018779503,"detailPageViews":5515,"orderId":584304828906703631,"totalNewToBrandSales":7357.579999999998,"unitsSold":74,"newToBrandPurchases":64,"totalNewToBrandUnitsSold":84,"ROAS":30.027632556949428,"combinedUnitsSold":96,"sales":6931.82,"totalAddToCart":377,"eCPM":3.1671176165127557,"detailPageViewRate":7.566299441616704,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":296,"addToCart":321,"totalNewToBrandROAS":31.871962738264976,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":36.26515584396534,"purchases":74,"totalNewToBrandDPVs":298,"totalDetailPageViewRate":8.48413340833322,"totalSales":8371.74,"newToBrandUnitsSold":64,"impressions":72889,"totalNewToBrandPurchases":84,"totalDetailPageView":6184,"totalPurchases":96,"combinedProductSales":8371.739999999998,"newToBrandDetailPageViews":267,"totalUnitsSold":96,"clicks":43,"totalNewToBrandDPVRate":0.408840840181646,"totalCost":230.84803594999826},{"date":"2025-04-06","newToBrandROAS":26.27253517565024,"detailPageViews":1598,"orderId":584304828906703631,"totalNewToBrandSales":5005.089999999997,"unitsSold":56,"newToBrandPurchases":43,"totalNewToBrandUnitsSold":54,"ROAS":33.78633418028573,"combinedUnitsSold":70,"sales":5278.839999999997,"totalAddToCart":139,"eCPM":3.2399865008398367,"detailPageViewRate":3.313771436866226,"totalNewToBrandPurchasesPercentage":80.59701492537313,"totalNewToBrandDPVViews":71,"addToCart":125,"totalNewToBrandROAS":32.03424300460069,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":40.527100957709386,"purchases":55,"totalNewToBrandDPVs":75,"totalDetailPageViewRate":3.63934222259088,"totalSales":6332.029999999996,"newToBrandUnitsSold":43,"impressions":48223,"totalNewToBrandPurchases":54,"totalDetailPageView":1755,"totalPurchases":67,"combinedProductSales":6332.029999999996,"newToBrandDetailPageViews":71,"totalUnitsSold":70,"clicks":35,"totalNewToBrandDPVRate":0.15552744540986665,"totalCost":156.24186902999946},{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":4.553539058661291,"detailPageViews":176,"orderId":587410510249652600,"totalNewToBrandSales":424.59000000000003,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":5,"ROAS":4.553539058661291,"combinedUnitsSold":5,"sales":209.29,"totalAddToCart":35,"eCPM":1.9094367587553498,"detailPageViewRate":0.7311702878983009,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":19,"addToCart":10,"totalNewToBrandROAS":9.237838161961859,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.237838161961859,"purchases":2,"totalNewToBrandDPVs":21,"totalDetailPageViewRate":1.6285156412280337,"totalSales":424.59000000000003,"newToBrandUnitsSold":2,"impressions":24071,"totalNewToBrandPurchases":5,"totalDetailPageView":392,"totalPurchases":5,"combinedProductSales":424.59000000000003,"newToBrandDetailPageViews":16,"totalUnitsSold":5,"clicks":4,"totalNewToBrandDPVRate":0.0872419093515018,"totalCost":45.962052220000025},{"date":"2025-04-06","newToBrandROAS":8.157461832203207,"detailPageViews":47,"orderId":587410510249652600,"totalNewToBrandSales":492.49,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":8,"ROAS":8.157461832203207,"combinedUnitsSold":8,"sales":258.95,"totalAddToCart":6,"eCPM":1.853552643933199,"detailPageViewRate":0.2744365292537662,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":4,"addToCart":1,"totalNewToBrandROAS":15.514455986645137,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":15.514455986645137,"purchases":2,"totalNewToBrandDPVs":4,"totalDetailPageViewRate":0.6131028845030947,"totalSales":492.49,"newToBrandUnitsSold":5,"impressions":17126,"totalNewToBrandPurchases":5,"totalDetailPageView":105,"totalPurchases":5,"combinedProductSales":492.48999999999995,"newToBrandDetailPageViews":3,"totalUnitsSold":8,"clicks":8,"totalNewToBrandDPVRate":0.02335630036202266,"totalCost":31.74394257999997},{"date":"2025-04-05","newToBrandROAS":8.13206897722795,"detailPageViews":440,"orderId":589088250374805345,"totalNewToBrandSales":560.3800000000001,"unitsSold":23,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":26,"ROAS":8.13206897722795,"combinedUnitsSold":27,"sales":461.1700000000002,"totalAddToCart":44,"eCPM":2.2049006722394986,"detailPageViewRate":1.7107309486780715,"totalNewToBrandPurchasesPercentage":96.15384615384616,"totalNewToBrandDPVViews":50,"addToCart":35,"totalNewToBrandROAS":9.881494488928157,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":9.881494488928157,"purchases":22,"totalNewToBrandDPVs":51,"totalDetailPageViewRate":2.204510108864697,"totalSales":560.3800000000001,"newToBrandUnitsSold":23,"impressions":25720,"totalNewToBrandPurchases":25,"totalDetailPageView":567,"totalPurchases":26,"combinedProductSales":560.3800000000001,"newToBrandDetailPageViews":43,"totalUnitsSold":27,"clicks":9,"totalNewToBrandDPVRate":0.1982892690513219,"totalCost":56.7100452899999},{"date":"2025-04-06","newToBrandROAS":6.32512080824621,"detailPageViews":157,"orderId":589088250374805345,"totalNewToBrandSales":305.81,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":12,"ROAS":6.787451879838723,"combinedUnitsSold":13,"sales":264.11,"totalAddToCart":22,"eCPM":2.32363010569688,"detailPageViewRate":0.9375373223456348,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":14,"addToCart":15,"totalNewToBrandROAS":7.8591142303338755,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":8.321445301926389,"purchases":10,"totalNewToBrandDPVs":14,"totalDetailPageViewRate":1.1525140332019588,"totalSales":323.8,"newToBrandUnitsSold":10,"impressions":16746,"totalNewToBrandPurchases":11,"totalDetailPageView":193,"totalPurchases":12,"combinedProductSales":323.8,"newToBrandDetailPageViews":12,"totalUnitsSold":13,"clicks":10,"totalNewToBrandDPVRate":0.08360205422190374,"totalCost":38.91150974999996},{"date":"2025-04-05","newToBrandROAS":10.95480397219354,"detailPageViews":773,"orderId":592434507266268936,"totalNewToBrandSales":1246.9800000000002,"unitsSold":38,"newToBrandPurchases":34,"totalNewToBrandUnitsSold":39,"ROAS":11.624256277020079,"combinedUnitsSold":41,"sales":1220.3300000000002,"totalAddToCart":72,"eCPM":2.22843005646358,"detailPageViewRate":1.6408405858628743,"totalNewToBrandPurchasesPercentage":94.87179487179486,"totalNewToBrandDPVViews":113,"addToCart":68,"totalNewToBrandROAS":11.878110914521892,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.547563219348431,"purchases":36,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":1.761834005518998,"totalSales":1317.2600000000002,"newToBrandUnitsSold":36,"impressions":47110,"totalNewToBrandPurchases":37,"totalDetailPageView":830,"totalPurchases":39,"combinedProductSales":1317.2600000000002,"newToBrandDetailPageViews":112,"totalUnitsSold":41,"clicks":4,"totalNewToBrandDPVRate":0.24198683931224793,"totalCost":104.98133995999925},{"date":"2025-04-06","newToBrandROAS":9.605320464182459,"detailPageViews":258,"orderId":592434507266268936,"totalNewToBrandSales":686.2600000000001,"unitsSold":25,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":22,"ROAS":10.77081901437112,"combinedUnitsSold":25,"sales":769.53,"totalAddToCart":31,"eCPM":2.429468862894455,"detailPageViewRate":0.8773122959738847,"totalNewToBrandPurchasesPercentage":86.95652173913044,"totalNewToBrandDPVViews":26,"addToCart":31,"totalNewToBrandROAS":9.605320464182459,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.77081901437112,"purchases":23,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":0.9147170837867248,"totalSales":769.53,"newToBrandUnitsSold":22,"impressions":29408,"totalNewToBrandPurchases":20,"totalDetailPageView":269,"totalPurchases":23,"combinedProductSales":769.53,"newToBrandDetailPageViews":28,"totalUnitsSold":25,"clicks":8,"totalNewToBrandDPVRate":0.0986126224156692,"totalCost":71.44582032000012},{"date":"2025-04-05","newToBrandROAS":2.015638111375005,"detailPageViews":119,"orderId":592531500552192856,"totalNewToBrandSales":359.62,"unitsSold":6,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":12,"ROAS":2.015638111375005,"combinedUnitsSold":14,"sales":180.18,"totalAddToCart":10,"eCPM":1.6155105710877724,"detailPageViewRate":0.2150615365152802,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":10,"addToCart":7,"totalNewToBrandROAS":4.022997988748359,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.933044388794738,"purchases":6,"totalNewToBrandDPVs":12,"totalDetailPageViewRate":0.2873511286212568,"totalSales":440.97,"newToBrandUnitsSold":6,"impressions":55333,"totalNewToBrandPurchases":10,"totalDetailPageView":159,"totalPurchases":12,"combinedProductSales":440.97,"newToBrandDetailPageViews":12,"totalUnitsSold":14,"clicks":11,"totalNewToBrandDPVRate":0.021686877631792962,"totalCost":89.39104642999972},{"date":"2025-04-06","newToBrandROAS":1.65312179774131,"detailPageViews":35,"orderId":592531500552192856,"totalNewToBrandSales":127.19,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":5,"ROAS":2.100641931352523,"combinedUnitsSold":9,"sales":126.69,"totalAddToCart":6,"eCPM":1.8491533260769586,"detailPageViewRate":0.10731258623332823,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":0,"addToCart":5,"totalNewToBrandROAS":2.1089324117825194,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.379860811167171,"purchases":4,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.1441054729418979,"totalSales":264.15,"newToBrandUnitsSold":4,"impressions":32615,"totalNewToBrandPurchases":4,"totalDetailPageView":47,"totalPurchases":8,"combinedProductSales":264.15,"newToBrandDetailPageViews":1,"totalUnitsSold":9,"clicks":5,"totalNewToBrandDPVRate":0.0030660738923808063,"totalCost":60.31013573},{"date":"2025-04-05","newToBrandROAS":8.824664595187793,"detailPageViews":235,"orderId":593107972266925483,"totalNewToBrandSales":1838.7599999999998,"unitsSold":19,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":21,"ROAS":10.23247371740557,"combinedUnitsSold":23,"sales":1521.5599999999997,"totalAddToCart":45,"eCPM":2.4599106008370786,"detailPageViewRate":0.388757464970471,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":82,"addToCart":33,"totalNewToBrandROAS":12.365640114498717,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":13.773449236716496,"purchases":16,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":0.5508775992985823,"totalSales":2048.1,"newToBrandUnitsSold":17,"impressions":60449,"totalNewToBrandPurchases":18,"totalDetailPageView":333,"totalPurchases":20,"combinedProductSales":2048.1,"newToBrandDetailPageViews":73,"totalUnitsSold":23,"clicks":18,"totalNewToBrandDPVRate":0.15219441181822693,"totalCost":148.69913591000056},{"date":"2025-04-06","newToBrandROAS":6.96900442090596,"detailPageViews":82,"orderId":593107972266925483,"totalNewToBrandSales":970.6799999999998,"unitsSold":9,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":11,"ROAS":7.600009464133977,"combinedUnitsSold":12,"sales":758.67,"totalAddToCart":15,"eCPM":2.9808258141479382,"detailPageViewRate":0.24485652005136016,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":28,"addToCart":14,"totalNewToBrandROAS":9.72382878807066,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":10.354833831298675,"purchases":8,"totalNewToBrandDPVs":34,"totalDetailPageViewRate":0.3374242288512646,"totalSales":1033.6699999999998,"newToBrandUnitsSold":8,"impressions":33489,"totalNewToBrandPurchases":10,"totalDetailPageView":113,"totalPurchases":11,"combinedProductSales":1033.6699999999998,"newToBrandDetailPageViews":27,"totalUnitsSold":12,"clicks":16,"totalNewToBrandDPVRate":0.10152587416763714,"totalCost":99.8248756900003}]