[{"date":"2025-03-29","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-30","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-31","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-01","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-02","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-03","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-29","newToBrandROAS":29.093277253856463,"detailPageViews":257,"orderId":576780736497411915,"totalNewToBrandSales":494.1799999999999,"unitsSold":12,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":11,"ROAS":32.795726172256714,"combinedUnitsSold":12,"sales":557.0699999999999,"totalAddToCart":13,"eCPM":2.3326084509749934,"detailPageViewRate":3.5292502059873656,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":35,"addToCart":13,"totalNewToBrandROAS":29.093277253856463,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":32.795726172256714,"purchases":5,"totalNewToBrandDPVs":35,"totalDetailPageViewRate":3.9412249382037903,"totalSales":557.0699999999999,"newToBrandUnitsSold":11,"impressions":7282,"totalNewToBrandPurchases":4,"totalDetailPageView":287,"totalPurchases":5,"combinedProductSales":557.0699999999999,"newToBrandDetailPageViews":34,"totalUnitsSold":12,"clicks":6,"totalNewToBrandDPVRate":0.48063718758582813,"totalCost":16.9860547399999},{"date":"2025-03-30","newToBrandROAS":34.06372145772267,"detailPageViews":228,"orderId":576780736497411915,"totalNewToBrandSales":435.53000000000003,"unitsSold":13,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":10,"ROAS":42.35558578986899,"combinedUnitsSold":14,"sales":447.06,"totalAddToCart":18,"eCPM":1.8420461186736496,"detailPageViewRate":3.9790575916230364,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":28,"addToCart":15,"totalNewToBrandROAS":41.26320466841507,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":49.555069000561396,"purchases":8,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":4.991273996509599,"totalSales":523.0500000000001,"newToBrandUnitsSold":9,"impressions":5730,"totalNewToBrandPurchases":7,"totalDetailPageView":286,"totalPurchases":9,"combinedProductSales":523.0500000000001,"newToBrandDetailPageViews":26,"totalUnitsSold":14,"clicks":4,"totalNewToBrandDPVRate":0.5061082024432809,"totalCost":10.554924260000012},{"date":"2025-03-31","newToBrandROAS":7.0751750149439285,"detailPageViews":169,"orderId":576780736497411915,"totalNewToBrandSales":135.1,"unitsSold":3,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":5,"ROAS":11.692709375391363,"combinedUnitsSold":6,"sales":118.99000000000001,"totalAddToCart":13,"eCPM":1.3412978397258462,"detailPageViewRate":2.2274943983129036,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":14,"addToCart":7,"totalNewToBrandROAS":13.275779784985065,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":17.893314145432498,"purchases":2,"totalNewToBrandDPVs":14,"totalDetailPageViewRate":2.8601555291946754,"totalSales":182.09,"newToBrandUnitsSold":2,"impressions":7587,"totalNewToBrandPurchases":3,"totalDetailPageView":217,"totalPurchases":4,"combinedProductSales":182.09,"newToBrandDetailPageViews":11,"totalUnitsSold":6,"clicks":3,"totalNewToBrandDPVRate":0.18452616317385,"totalCost":10.176426709999994},{"date":"2025-04-01","newToBrandROAS":11.850268772803796,"detailPageViews":307,"orderId":576780736497411915,"totalNewToBrandSales":221.41000000000003,"unitsSold":9,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":20.626243528581032,"combinedUnitsSold":9,"sales":385.38,"totalAddToCart":19,"eCPM":2.114527434359434,"detailPageViewRate":3.4744228157537345,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":29,"addToCart":17,"totalNewToBrandROAS":11.850268772803796,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":20.626243528581032,"purchases":7,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":3.8931643277501133,"totalSales":385.38,"newToBrandUnitsSold":6,"impressions":8836,"totalNewToBrandPurchases":5,"totalDetailPageView":344,"totalPurchases":7,"combinedProductSales":385.38,"newToBrandDetailPageViews":27,"totalUnitsSold":9,"clicks":4,"totalNewToBrandDPVRate":0.32820280669986424,"totalCost":18.68396440999996},{"date":"2025-04-02","newToBrandROAS":15.919636746533623,"detailPageViews":253,"orderId":576780736497411915,"totalNewToBrandSales":296.70000000000005,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":15.919636746533623,"combinedUnitsSold":7,"sales":296.70000000000005,"totalAddToCart":12,"eCPM":2.0616548595132658,"detailPageViewRate":2.7986725663716814,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":23,"addToCart":10,"totalNewToBrandROAS":15.919636746533623,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":15.919636746533623,"purchases":5,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":3.019911504424779,"totalSales":296.70000000000005,"newToBrandUnitsSold":7,"impressions":9040,"totalNewToBrandPurchases":5,"totalDetailPageView":273,"totalPurchases":5,"combinedProductSales":296.70000000000005,"newToBrandDetailPageViews":22,"totalUnitsSold":7,"clicks":4,"totalNewToBrandDPVRate":0.25442477876106195,"totalCost":18.63735992999992},{"date":"2025-04-03","newToBrandROAS":31.40644812856713,"detailPageViews":233,"orderId":576780736497411915,"totalNewToBrandSales":564.68,"unitsSold":14,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":14,"ROAS":31.40644812856713,"combinedUnitsSold":18,"sales":564.68,"totalAddToCart":16,"eCPM":2.1212538072203815,"detailPageViewRate":2.748938178386031,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":37,"addToCart":11,"totalNewToBrandROAS":31.40644812856713,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":37.35536378315299,"purchases":4,"totalNewToBrandDPVs":39,"totalDetailPageViewRate":3.197262859839547,"totalSales":671.64,"newToBrandUnitsSold":14,"impressions":8476,"totalNewToBrandPurchases":4,"totalDetailPageView":271,"totalPurchases":6,"combinedProductSales":671.64,"newToBrandDetailPageViews":37,"totalUnitsSold":18,"clicks":2,"totalNewToBrandDPVRate":0.4601226993865031,"totalCost":17.97974726999995},{"date":"2025-04-04","newToBrandROAS":7.859254555524689,"detailPageViews":138,"orderId":576780736497411915,"totalNewToBrandSales":145.86,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":7.859254555524689,"combinedUnitsSold":6,"sales":145.86,"totalAddToCart":13,"eCPM":2.457170932079967,"detailPageViewRate":1.827088574076526,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":23,"addToCart":8,"totalNewToBrandROAS":7.859254555524689,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":12.00979876512339,"purchases":2,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":2.2904806037336156,"totalSales":222.89,"newToBrandUnitsSold":4,"impressions":7553,"totalNewToBrandPurchases":2,"totalDetailPageView":173,"totalPurchases":4,"combinedProductSales":222.89,"newToBrandDetailPageViews":24,"totalUnitsSold":6,"clicks":4,"totalNewToBrandDPVRate":0.31775453462200454,"totalCost":18.55901204999999},{"date":"2025-03-29","newToBrandROAS":6.019832368344611,"detailPageViews":293,"orderId":577005336663286223,"totalNewToBrandSales":990.45,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":15,"ROAS":6.019832368344611,"combinedUnitsSold":16,"sales":757.22,"totalAddToCart":33,"eCPM":1.1534957295344415,"detailPageViewRate":0.26868655375106604,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":76,"addToCart":24,"totalNewToBrandROAS":7.873990345245661,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":7.873990345245661,"purchases":11,"totalNewToBrandDPVs":82,"totalDetailPageViewRate":0.3438821080431732,"totalSales":990.45,"newToBrandUnitsSold":11,"impressions":109049,"totalNewToBrandPurchases":15,"totalDetailPageView":375,"totalPurchases":16,"combinedProductSales":990.45,"newToBrandDetailPageViews":70,"totalUnitsSold":16,"clicks":27,"totalNewToBrandDPVRate":0.07519555429210721,"totalCost":125.7875558100013},{"date":"2025-03-30","newToBrandROAS":6.020490985478783,"detailPageViews":347,"orderId":577005336663286223,"totalNewToBrandSales":1080.8300000000002,"unitsSold":9,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":15,"ROAS":6.020490985478783,"combinedUnitsSold":17,"sales":683.1899999999999,"totalAddToCart":39,"eCPM":2.628983779306862,"detailPageViewRate":0.8039106662959874,"totalNewToBrandPurchasesPercentage":88.23529411764706,"totalNewToBrandDPVViews":71,"addToCart":28,"totalNewToBrandROAS":9.524623123633301,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":10.484020734238074,"purchases":9,"totalNewToBrandDPVs":96,"totalDetailPageViewRate":1.0425354462051708,"totalSales":1189.7000000000003,"newToBrandUnitsSold":9,"impressions":43164,"totalNewToBrandPurchases":15,"totalDetailPageView":450,"totalPurchases":17,"combinedProductSales":1189.7000000000003,"newToBrandDetailPageViews":85,"totalUnitsSold":17,"clicks":32,"totalNewToBrandDPVRate":0.22240756185710314,"totalCost":113.47745585000139},{"date":"2025-03-31","newToBrandROAS":9.544758153182267,"detailPageViews":100,"orderId":577005336663286223,"totalNewToBrandSales":230.05,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":4,"ROAS":16.739816762081645,"combinedUnitsSold":6,"sales":326.86,"totalAddToCart":4,"eCPM":1.6361572574157874,"detailPageViewRate":0.8379420144126025,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":23,"addToCart":4,"totalNewToBrandROAS":11.781786838759352,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":18.97684544765873,"purchases":5,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":1.1228422993128877,"totalSales":370.54,"newToBrandUnitsSold":3,"impressions":11934,"totalNewToBrandPurchases":4,"totalDetailPageView":134,"totalPurchases":6,"combinedProductSales":370.54,"newToBrandDetailPageViews":21,"totalUnitsSold":6,"clicks":11,"totalNewToBrandDPVRate":0.24300318417965477,"totalCost":19.52590071000001},{"date":"2025-04-01","newToBrandROAS":2.6625992609122853,"detailPageViews":194,"orderId":577005336663286223,"totalNewToBrandSales":495.70000000000005,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":5,"ROAS":2.6625992609122853,"combinedUnitsSold":5,"sales":347.71000000000004,"totalAddToCart":8,"eCPM":1.6224833094374382,"detailPageViewRate":0.2410297187158334,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":20,"addToCart":6,"totalNewToBrandROAS":3.795836914768686,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":3.795836914768686,"purchases":4,"totalNewToBrandDPVs":28,"totalDetailPageViewRate":0.32427194115893054,"totalSales":495.70000000000005,"newToBrandUnitsSold":4,"impressions":80488,"totalNewToBrandPurchases":5,"totalDetailPageView":261,"totalPurchases":5,"combinedProductSales":495.70000000000005,"newToBrandDetailPageViews":23,"totalUnitsSold":5,"clicks":84,"totalNewToBrandDPVRate":0.03478779445383163,"totalCost":130.59043661000052},{"date":"2025-04-02","newToBrandROAS":3.8418163809997945,"detailPageViews":294,"orderId":577005336663286223,"totalNewToBrandSales":710.8900000000001,"unitsSold":6,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":9,"ROAS":3.8418163809997945,"combinedUnitsSold":10,"sales":528.3199999999999,"totalAddToCart":20,"eCPM":1.9752130791991098,"detailPageViewRate":0.42228031369394736,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":51,"addToCart":16,"totalNewToBrandROAS":5.169421651818869,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":5.502031966149067,"purchases":6,"totalNewToBrandDPVs":62,"totalDetailPageViewRate":0.5300048835138319,"totalSales":756.6300000000001,"newToBrandUnitsSold":6,"impressions":69622,"totalNewToBrandPurchases":9,"totalDetailPageView":369,"totalPurchases":10,"combinedProductSales":756.6299999999999,"newToBrandDetailPageViews":61,"totalUnitsSold":10,"clicks":98,"totalNewToBrandDPVRate":0.08905231105110453,"totalCost":137.51828500000042},{"date":"2025-04-03","newToBrandROAS":7.709910723163698,"detailPageViews":350,"orderId":577005336663286223,"totalNewToBrandSales":1522.3100000000002,"unitsSold":18,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":24,"ROAS":7.709910723163698,"combinedUnitsSold":26,"sales":1139.46,"totalAddToCart":49,"eCPM":3.073676654950809,"detailPageViewRate":0.7279079924297569,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":92,"addToCart":35,"totalNewToBrandROAS":10.300382806749978,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.446117788893543,"purchases":18,"totalNewToBrandDPVs":103,"totalDetailPageViewRate":0.9317222303100888,"totalSales":1691.64,"newToBrandUnitsSold":18,"impressions":48083,"totalNewToBrandPurchases":24,"totalDetailPageView":448,"totalPurchases":26,"combinedProductSales":1691.64,"newToBrandDetailPageViews":95,"totalUnitsSold":26,"clicks":17,"totalNewToBrandDPVRate":0.2142129234864713,"totalCost":147.79159459999974},{"date":"2025-04-04","newToBrandROAS":4.388214599188358,"detailPageViews":389,"orderId":577005336663286223,"totalNewToBrandSales":738.22,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":11,"ROAS":5.143624944046822,"combinedUnitsSold":14,"sales":742.05,"totalAddToCart":38,"eCPM":2.895860168212279,"detailPageViewRate":0.7808422658476856,"totalNewToBrandPurchasesPercentage":78.57142857142857,"totalNewToBrandDPVViews":93,"addToCart":34,"totalNewToBrandROAS":5.117076755197419,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":6.309111229461596,"purchases":11,"totalNewToBrandDPVs":100,"totalDetailPageViewRate":0.8812075956481593,"totalSales":910.19,"newToBrandUnitsSold":9,"impressions":49818,"totalNewToBrandPurchases":11,"totalDetailPageView":439,"totalPurchases":14,"combinedProductSales":910.19,"newToBrandDetailPageViews":96,"totalUnitsSold":14,"clicks":15,"totalNewToBrandDPVRate":0.20073065960094744,"totalCost":144.26596185999932},{"date":"2025-03-29","newToBrandROAS":8.589569711726273,"detailPageViews":53,"orderId":577282983386136520,"totalNewToBrandSales":296.71999999999997,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":4,"ROAS":11.489620580291717,"combinedUnitsSold":5,"sales":396.9,"totalAddToCart":7,"eCPM":2.6193677320291258,"detailPageViewRate":0.4018804974218987,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":14,"addToCart":5,"totalNewToBrandROAS":8.589569711726273,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.489620580291717,"purchases":4,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":0.5383682135274492,"totalSales":396.9,"newToBrandUnitsSold":4,"impressions":13188,"totalNewToBrandPurchases":3,"totalDetailPageView":71,"totalPurchases":4,"combinedProductSales":396.9,"newToBrandDetailPageViews":16,"totalUnitsSold":5,"clicks":5,"totalNewToBrandDPVRate":0.14407036700030332,"totalCost":34.54422165000011},{"date":"2025-03-30","newToBrandROAS":2.3763044906206656,"detailPageViews":22,"orderId":577282983386136520,"totalNewToBrandSales":111.30000000000001,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":2.3763044906206656,"combinedUnitsSold":2,"sales":52.35,"totalAddToCart":3,"eCPM":2.6074097621020207,"detailPageViewRate":0.26038584447863655,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":4,"addToCart":1,"totalNewToBrandROAS":5.052200378339639,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":5.052200378339639,"purchases":1,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.5681145697715706,"totalSales":111.30000000000001,"newToBrandUnitsSold":1,"impressions":8449,"totalNewToBrandPurchases":2,"totalDetailPageView":48,"totalPurchases":2,"combinedProductSales":111.30000000000001,"newToBrandDetailPageViews":4,"totalUnitsSold":2,"clicks":1,"totalNewToBrandDPVRate":0.07101432122144632,"totalCost":22.03000507999997},{"date":"2025-03-31","newToBrandROAS":44.97083627485863,"detailPageViews":41,"orderId":577282983386136520,"totalNewToBrandSales":190.89,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":44.97083627485863,"combinedUnitsSold":4,"sales":190.89,"totalAddToCart":5,"eCPM":2.016508764845599,"detailPageViewRate":1.9477434679334917,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":10,"addToCart":5,"totalNewToBrandROAS":44.97083627485863,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":61.909403660066545,"purchases":2,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":3.5154394299287413,"totalSales":262.7900000000001,"newToBrandUnitsSold":3,"impressions":2105,"totalNewToBrandPurchases":2,"totalDetailPageView":74,"totalPurchases":3,"combinedProductSales":262.7900000000001,"newToBrandDetailPageViews":8,"totalUnitsSold":4,"clicks":1,"totalNewToBrandDPVRate":0.5225653206650831,"totalCost":4.244750949999986},{"date":"2025-04-01","newToBrandROAS":19.850788793015656,"detailPageViews":28,"orderId":577282983386136520,"totalNewToBrandSales":429.16,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":6,"ROAS":19.850788793015656,"combinedUnitsSold":6,"sales":388.36,"totalAddToCart":5,"eCPM":2.2954309621025457,"detailPageViewRate":0.32852282060307403,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":8,"addToCart":5,"totalNewToBrandROAS":21.936256355985684,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":21.936256355985684,"purchases":3,"totalNewToBrandDPVs":10,"totalDetailPageViewRate":0.5749149360553796,"totalSales":429.16,"newToBrandUnitsSold":5,"impressions":8523,"totalNewToBrandPurchases":4,"totalDetailPageView":49,"totalPurchases":4,"combinedProductSales":429.16,"newToBrandDetailPageViews":10,"totalUnitsSold":6,"clicks":2,"totalNewToBrandDPVRate":0.11732957878681216,"totalCost":19.56395809},{"date":"2025-04-02","newToBrandROAS":14.614867815928543,"detailPageViews":61,"orderId":577282983386136520,"totalNewToBrandSales":482.86,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":17.475127536355263,"combinedUnitsSold":8,"sales":577.3599999999999,"totalAddToCart":9,"eCPM":2.3617812374008125,"detailPageViewRate":0.43605690185145474,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":6,"addToCart":8,"totalNewToBrandROAS":14.614867815928543,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":18.710033320412517,"purchases":7,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.564729430266638,"totalSales":618.1600000000001,"newToBrandUnitsSold":6,"impressions":13989,"totalNewToBrandPurchases":6,"totalDetailPageView":79,"totalPurchases":8,"combinedProductSales":618.1600000000001,"newToBrandDetailPageViews":11,"totalUnitsSold":8,"clicks":10,"totalNewToBrandDPVRate":0.07863321180927872,"totalCost":33.038957729999964},{"date":"2025-04-03","newToBrandROAS":129.36368225204072,"detailPageViews":10,"orderId":577282983386136520,"totalNewToBrandSales":172.64,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":129.36368225204072,"combinedUnitsSold":2,"sales":117.1,"totalAddToCart":2,"eCPM":2.382105157894737,"detailPageViewRate":2.631578947368421,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":0,"addToCart":1,"totalNewToBrandROAS":190.72029123819223,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":190.72029123819223,"purchases":1,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":7.631578947368421,"totalSales":172.64,"newToBrandUnitsSold":1,"impressions":380,"totalNewToBrandPurchases":2,"totalDetailPageView":29,"totalPurchases":2,"combinedProductSales":172.64,"newToBrandDetailPageViews":0,"totalUnitsSold":2,"clicks":0,"totalNewToBrandDPVRate":0,"totalCost":0.9051999600000001},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":4,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":2,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":1,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":14,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-29","newToBrandROAS":0.037078290549453954,"detailPageViews":783,"orderId":577578063322419560,"totalNewToBrandSales":7570.77999999999,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":155,"ROAS":0.22053427269859258,"combinedUnitsSold":194,"sales":463.75,"totalAddToCart":623,"eCPM":0.38382645806935356,"detailPageViewRate":0.014291862837542588,"totalNewToBrandPurchasesPercentage":79.1907514450867,"totalNewToBrandDPVViews":1742,"addToCart":52,"totalNewToBrandROAS":3.6002511289726113,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":4.526994397188283,"purchases":4,"totalNewToBrandDPVs":1847,"totalDetailPageViewRate":0.1575755451807218,"totalSales":9519.579999999993,"newToBrandUnitsSold":3,"impressions":5478642,"totalNewToBrandPurchases":137,"totalDetailPageView":8633,"totalPurchases":173,"combinedProductSales":9519.579999999993,"newToBrandDetailPageViews":284,"totalUnitsSold":194,"clicks":1310,"totalNewToBrandDPVRate":0.03371273392201936,"totalCost":2102.8477538899992},{"date":"2025-03-30","newToBrandROAS":0.04940789907653139,"detailPageViews":931,"orderId":577578063322419560,"totalNewToBrandSales":7996.269999999997,"unitsSold":7,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":173,"ROAS":0.12838516228714797,"combinedUnitsSold":220,"sales":207.8,"totalAddToCart":707,"eCPM":0.4205468575292564,"detailPageViewRate":0.024189860525057682,"totalNewToBrandPurchasesPercentage":79.27461139896373,"totalNewToBrandDPVViews":2217,"addToCart":46,"totalNewToBrandROAS":4.940338891442985,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":6.018978138695235,"purchases":4,"totalNewToBrandDPVs":2329,"totalDetailPageViewRate":0.27752083809682176,"totalSales":9742.119999999999,"newToBrandUnitsSold":2,"impressions":3848720,"totalNewToBrandPurchases":153,"totalDetailPageView":10681,"totalPurchases":193,"combinedProductSales":9742.119999999999,"newToBrandDetailPageViews":344,"totalUnitsSold":220,"clicks":1033,"totalNewToBrandDPVRate":0.06051362530919371,"totalCost":1618.5671015099997},{"date":"2025-03-31","newToBrandROAS":0.5140847778252178,"detailPageViews":1166,"orderId":577578063322419560,"totalNewToBrandSales":9177.759999999995,"unitsSold":23,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":197,"ROAS":0.5255277398784898,"combinedUnitsSold":244,"sales":1096.2499999999995,"totalAddToCart":765,"eCPM":0.506132273697915,"detailPageViewRate":0.02829102094918559,"totalNewToBrandPurchasesPercentage":81.77339901477832,"totalNewToBrandDPVViews":2296,"addToCart":72,"totalNewToBrandROAS":4.399696665858342,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":5.348647558781368,"purchases":14,"totalNewToBrandDPVs":2567,"totalDetailPageViewRate":0.28553064710979076,"totalSales":11157.26999999999,"newToBrandUnitsSold":22,"impressions":4121449,"totalNewToBrandPurchases":166,"totalDetailPageView":11768,"totalPurchases":203,"combinedProductSales":11157.269999999993,"newToBrandDetailPageViews":499,"totalUnitsSold":244,"clicks":1430,"totalNewToBrandDPVRate":0.06228392004850722,"totalCost":2085.998353299998},{"date":"2025-04-01","newToBrandROAS":65.88355877856058,"detailPageViews":406,"orderId":577578063322419560,"totalNewToBrandSales":7024.1599999999935,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":123,"ROAS":65.88355877856058,"combinedUnitsSold":152,"sales":1191.43,"totalAddToCart":512,"eCPM":0.9058242020637146,"detailPageViewRate":2.0336605890603083,"totalNewToBrandPurchasesPercentage":83.08823529411765,"totalNewToBrandDPVViews":1900,"addToCart":18,"totalNewToBrandROAS":388.42118985589894,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":478.7480726122736,"purchases":6,"totalNewToBrandDPVs":1928,"totalDetailPageViewRate":44.03927068723703,"totalSales":8657.619999999992,"newToBrandUnitsSold":9,"impressions":19964,"totalNewToBrandPurchases":113,"totalDetailPageView":8792,"totalPurchases":136,"combinedProductSales":8657.619999999992,"newToBrandDetailPageViews":140,"totalUnitsSold":152,"clicks":48,"totalNewToBrandDPVRate":9.657383289921858,"totalCost":18.083874369999997},{"date":"2025-04-02","newToBrandROAS":null,"detailPageViews":360,"orderId":577578063322419560,"totalNewToBrandSales":6066.279999999997,"unitsSold":18,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":146,"ROAS":null,"combinedUnitsSold":182,"sales":704.0200000000001,"totalAddToCart":499,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":82.63888888888889,"totalNewToBrandDPVViews":1433,"addToCart":26,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":9,"totalNewToBrandDPVs":1446,"totalDetailPageViewRate":0.0,"totalSales":7333.739999999993,"newToBrandUnitsSold":16,"impressions":0,"totalNewToBrandPurchases":119,"totalDetailPageView":6407,"totalPurchases":144,"combinedProductSales":7333.739999999993,"newToBrandDetailPageViews":114,"totalUnitsSold":182,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-03","newToBrandROAS":null,"detailPageViews":352,"orderId":577578063322419560,"totalNewToBrandSales":5851.109999999994,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":133,"ROAS":null,"combinedUnitsSold":159,"sales":388.56000000000006,"totalAddToCart":537,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":87.68115942028986,"totalNewToBrandDPVViews":1552,"addToCart":22,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":3,"totalNewToBrandDPVs":1556,"totalDetailPageViewRate":0.0,"totalSales":7097.24999999999,"newToBrandUnitsSold":4,"impressions":0,"totalNewToBrandPurchases":121,"totalDetailPageView":7381,"totalPurchases":138,"combinedProductSales":7097.24999999999,"newToBrandDetailPageViews":86,"totalUnitsSold":159,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":295,"orderId":577578063322419560,"totalNewToBrandSales":4968.4299999999985,"unitsSold":12,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":104,"ROAS":null,"combinedUnitsSold":147,"sales":444.32000000000005,"totalAddToCart":461,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":72.22222222222221,"totalNewToBrandDPVViews":1204,"addToCart":21,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":6,"totalNewToBrandDPVs":1206,"totalDetailPageViewRate":0.0,"totalSales":6741.43,"newToBrandUnitsSold":6,"impressions":0,"totalNewToBrandPurchases":91,"totalDetailPageView":6100,"totalPurchases":126,"combinedProductSales":6741.43,"newToBrandDetailPageViews":75,"totalUnitsSold":147,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-29","newToBrandROAS":4.843134183994631,"detailPageViews":833,"orderId":577974971928446085,"totalNewToBrandSales":893.0600000000001,"unitsSold":26,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":24,"ROAS":5.269659281492197,"combinedUnitsSold":27,"sales":971.7099999999999,"totalAddToCart":66,"eCPM":1.833246716409007,"detailPageViewRate":0.8281552915444648,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":173,"addToCart":58,"totalNewToBrandROAS":4.843134183994631,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.352632377381744,"purchases":23,"totalNewToBrandDPVs":178,"totalDetailPageViewRate":0.9613759506884725,"totalSales":987.0100000000001,"newToBrandUnitsSold":24,"impressions":100585,"totalNewToBrandPurchases":21,"totalDetailPageView":967,"totalPurchases":24,"combinedProductSales":987.0100000000001,"newToBrandDetailPageViews":164,"totalUnitsSold":27,"clicks":23,"totalNewToBrandDPVRate":0.17696475617636825,"totalCost":184.39712096999997},{"date":"2025-03-30","newToBrandROAS":3.0138961839797904,"detailPageViews":688,"orderId":577974971928446085,"totalNewToBrandSales":639.0800000000002,"unitsSold":24,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":19,"ROAS":4.161997554491382,"combinedUnitsSold":26,"sales":759.86,"totalAddToCart":52,"eCPM":1.6440875184381416,"detailPageViewRate":0.6195574846686538,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":145,"addToCart":44,"totalNewToBrandROAS":3.500446657442625,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.648548027954217,"purchases":16,"totalNewToBrandDPVs":154,"totalDetailPageViewRate":0.7276198366457446,"totalSales":848.69,"newToBrandUnitsSold":17,"impressions":111047,"totalNewToBrandPurchases":15,"totalDetailPageView":808,"totalPurchases":18,"combinedProductSales":848.69,"newToBrandDetailPageViews":140,"totalUnitsSold":26,"clicks":35,"totalNewToBrandDPVRate":0.13868001837059984,"totalCost":182.5709866600003},{"date":"2025-03-31","newToBrandROAS":15.517947510024415,"detailPageViews":283,"orderId":577974971928446085,"totalNewToBrandSales":615.21,"unitsSold":16,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":19,"ROAS":17.339569440061915,"combinedUnitsSold":22,"sales":571.03,"totalAddToCart":44,"eCPM":1.180661465959209,"detailPageViewRate":1.0145914745635107,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":62,"addToCart":27,"totalNewToBrandROAS":18.681113978635956,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":21.45742491484747,"purchases":13,"totalNewToBrandDPVs":65,"totalDetailPageViewRate":1.477073100777973,"totalSales":706.64,"newToBrandUnitsSold":14,"impressions":27893,"totalNewToBrandPurchases":13,"totalDetailPageView":412,"totalPurchases":16,"combinedProductSales":706.64,"newToBrandDetailPageViews":48,"totalUnitsSold":22,"clicks":6,"totalNewToBrandDPVRate":0.2330333775499229,"totalCost":32.93219027000021},{"date":"2025-04-01","newToBrandROAS":3.412621475502544,"detailPageViews":804,"orderId":577974971928446085,"totalNewToBrandSales":824.8300000000002,"unitsSold":21,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":25,"ROAS":3.412621475502544,"combinedUnitsSold":25,"sales":692.2100000000002,"totalAddToCart":76,"eCPM":1.8235597738960052,"detailPageViewRate":0.7228135788262371,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":184,"addToCart":61,"totalNewToBrandROAS":4.066443090447644,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.066443090447644,"purchases":16,"totalNewToBrandDPVs":196,"totalDetailPageViewRate":0.8459795742232452,"totalSales":824.8300000000002,"newToBrandUnitsSold":21,"impressions":111232,"totalNewToBrandPurchases":20,"totalDetailPageView":941,"totalPurchases":20,"combinedProductSales":824.8300000000002,"newToBrandDetailPageViews":175,"totalUnitsSold":25,"clicks":36,"totalNewToBrandDPVRate":0.17620828538550057,"totalCost":202.83820077000044},{"date":"2025-04-02","newToBrandROAS":5.1173349089309355,"detailPageViews":930,"orderId":577974971928446085,"totalNewToBrandSales":1079.36,"unitsSold":36,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":31,"ROAS":6.326284108781749,"combinedUnitsSold":37,"sales":1303.5099999999998,"totalAddToCart":77,"eCPM":1.9639019959587058,"detailPageViewRate":0.8864149756474164,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":172,"addToCart":67,"totalNewToBrandROAS":5.238423959658667,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.44737315950948,"purchases":31,"totalNewToBrandDPVs":177,"totalDetailPageViewRate":0.9855409514187405,"totalSales":1328.4599999999998,"newToBrandUnitsSold":30,"impressions":104917,"totalNewToBrandPurchases":26,"totalDetailPageView":1034,"totalPurchases":32,"combinedProductSales":1328.4599999999998,"newToBrandDetailPageViews":163,"totalUnitsSold":37,"clicks":31,"totalNewToBrandDPVRate":0.16870478568773412,"totalCost":206.04670570999954},{"date":"2025-04-03","newToBrandROAS":4.407083411648848,"detailPageViews":1026,"orderId":577974971928446085,"totalNewToBrandSales":1039.34,"unitsSold":30,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":28,"ROAS":5.481302873215774,"combinedUnitsSold":35,"sales":1106.65,"totalAddToCart":82,"eCPM":2.08013095024675,"detailPageViewRate":1.0570889871109326,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":201,"addToCart":73,"totalNewToBrandROAS":5.1479124639660965,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.459829232618032,"purchases":25,"totalNewToBrandDPVs":213,"totalDetailPageViewRate":1.1858766317394573,"totalSales":1304.2100000000005,"newToBrandUnitsSold":24,"impressions":97059,"totalNewToBrandPurchases":25,"totalDetailPageView":1151,"totalPurchases":30,"combinedProductSales":1304.2100000000003,"newToBrandDetailPageViews":195,"totalUnitsSold":35,"clicks":34,"totalNewToBrandDPVRate":0.21945414644700648,"totalCost":201.89542989999933},{"date":"2025-04-04","newToBrandROAS":4.100776705935073,"detailPageViews":666,"orderId":577974971928446085,"totalNewToBrandSales":977.3999999999999,"unitsSold":31,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":25,"ROAS":5.298814965731868,"combinedUnitsSold":34,"sales":1088.08,"totalAddToCart":53,"eCPM":1.8196675707816656,"detailPageViewRate":0.590179623738336,"totalNewToBrandPurchasesPercentage":82.14285714285714,"totalNewToBrandDPVViews":128,"addToCart":43,"totalNewToBrandROAS":4.759817060791787,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.103902909756934,"purchases":25,"totalNewToBrandDPVs":133,"totalDetailPageViewRate":0.6894290499525907,"totalSales":1253.4000000000003,"newToBrandUnitsSold":23,"impressions":112847,"totalNewToBrandPurchases":23,"totalDetailPageView":778,"totalPurchases":28,"combinedProductSales":1253.4000000000003,"newToBrandDetailPageViews":112,"totalUnitsSold":34,"clicks":22,"totalNewToBrandDPVRate":0.11785869362942744,"totalCost":205.34402635999862},{"date":"2025-03-29","newToBrandROAS":0.5997540037548184,"detailPageViews":2291,"orderId":580709527465930802,"totalNewToBrandSales":5751.459999999996,"unitsSold":56,"newToBrandPurchases":43,"totalNewToBrandUnitsSold":159,"ROAS":0.6448105469333081,"combinedUnitsSold":190,"sales":1908.8200000000004,"totalAddToCart":544,"eCPM":0.6836397326783044,"detailPageViewRate":0.052907780191844396,"totalNewToBrandPurchasesPercentage":86.25,"totalNewToBrandDPVViews":1753,"addToCart":164,"totalNewToBrandROAS":1.9428767868447736,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":2.265798903249373,"purchases":46,"totalNewToBrandDPVs":2133,"totalDetailPageViewRate":0.14973987200520256,"totalSales":6707.399999999997,"newToBrandUnitsSold":52,"impressions":4330176,"totalNewToBrandPurchases":138,"totalDetailPageView":6484,"totalPurchases":160,"combinedProductSales":6707.399999999997,"newToBrandDetailPageViews":994,"totalUnitsSold":190,"clicks":1265,"totalNewToBrandDPVRate":0.04925896776482064,"totalCost":2960.280363090009},{"date":"2025-03-30","newToBrandROAS":0.5509250037150378,"detailPageViews":2996,"orderId":580709527465930802,"totalNewToBrandSales":5868.609999999995,"unitsSold":70,"newToBrandPurchases":48,"totalNewToBrandUnitsSold":164,"ROAS":0.6279248596190647,"combinedUnitsSold":185,"sales":2721.04,"totalAddToCart":701,"eCPM":0.5699848069418588,"detailPageViewRate":0.03940740522492737,"totalNewToBrandPurchasesPercentage":89.937106918239,"totalNewToBrandDPVViews":2152,"addToCart":310,"totalNewToBrandROAS":1.3542785517335418,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":1.5343964152819913,"purchases":52,"totalNewToBrandDPVs":2686,"totalDetailPageViewRate":0.1057265431234867,"totalSales":6649.129999999996,"newToBrandUnitsSold":63,"impressions":7602632,"totalNewToBrandPurchases":143,"totalDetailPageView":8038,"totalPurchases":159,"combinedProductSales":6649.129999999996,"newToBrandDetailPageViews":1317,"totalUnitsSold":185,"clicks":2013,"totalNewToBrandDPVRate":0.03532986997134677,"totalCost":4333.384732769999},{"date":"2025-03-31","newToBrandROAS":0.4771288534790999,"detailPageViews":3443,"orderId":580709527465930802,"totalNewToBrandSales":7114.919999999995,"unitsSold":76,"newToBrandPurchases":42,"totalNewToBrandUnitsSold":189,"ROAS":0.5520607570106445,"combinedUnitsSold":220,"sales":2612.8100000000004,"totalAddToCart":609,"eCPM":0.7056181201394773,"detailPageViewRate":0.05133171739556314,"totalNewToBrandPurchasesPercentage":85.95505617977528,"totalNewToBrandDPVViews":1818,"addToCart":235,"totalNewToBrandROAS":1.5033118065493363,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":1.7089878804685537,"purchases":51,"totalNewToBrandDPVs":2841,"totalDetailPageViewRate":0.11810916793716271,"totalSales":8088.349999999993,"newToBrandUnitsSold":64,"impressions":6707354,"totalNewToBrandPurchases":153,"totalDetailPageView":7922,"totalPurchases":178,"combinedProductSales":8088.34999999999,"newToBrandDetailPageViews":1619,"totalUnitsSold":220,"clicks":2357,"totalNewToBrandDPVRate":0.0423564940809744,"totalCost":4732.830520590004},{"date":"2025-04-01","newToBrandROAS":58.839873904556164,"detailPageViews":867,"orderId":580709527465930802,"totalNewToBrandSales":4094.829999999998,"unitsSold":32,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":111,"ROAS":108.46319226857109,"combinedUnitsSold":149,"sales":1147.8799999999999,"totalAddToCart":359,"eCPM":2.0258670386676885,"detailPageViewRate":16.596477794793262,"totalNewToBrandPurchasesPercentage":83.89830508474576,"totalNewToBrandDPVViews":1214,"addToCart":52,"totalNewToBrandROAS":386.9205261848911,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":508.1323105544443,"purchases":15,"totalNewToBrandDPVs":1253,"totalDetailPageViewRate":85.45176110260337,"totalSales":5377.629999999996,"newToBrandUnitsSold":14,"impressions":5224,"totalNewToBrandPurchases":99,"totalDetailPageView":4464,"totalPurchases":118,"combinedProductSales":5377.629999999996,"newToBrandDetailPageViews":331,"totalUnitsSold":149,"clicks":33,"totalNewToBrandDPVRate":23.985451761102603,"totalCost":10.583129410000005},{"date":"2025-04-02","newToBrandROAS":null,"detailPageViews":742,"orderId":580709527465930802,"totalNewToBrandSales":4057.499999999995,"unitsSold":21,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":106,"ROAS":null,"combinedUnitsSold":120,"sales":773.05,"totalAddToCart":334,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":89.1891891891892,"totalNewToBrandDPVViews":1200,"addToCart":49,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":17,"totalNewToBrandDPVs":1215,"totalDetailPageViewRate":0.0,"totalSales":4607.949999999993,"newToBrandUnitsSold":14,"impressions":0,"totalNewToBrandPurchases":99,"totalDetailPageView":4257,"totalPurchases":111,"combinedProductSales":4607.9499999999925,"newToBrandDetailPageViews":274,"totalUnitsSold":120,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-03","newToBrandROAS":null,"detailPageViews":680,"orderId":580709527465930802,"totalNewToBrandSales":3561.6399999999985,"unitsSold":24,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":101,"ROAS":null,"combinedUnitsSold":127,"sales":838.34,"totalAddToCart":338,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":82.0754716981132,"totalNewToBrandDPVViews":1196,"addToCart":47,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":19,"totalNewToBrandDPVs":1207,"totalDetailPageViewRate":0.0,"totalSales":4509.389999999998,"newToBrandUnitsSold":17,"impressions":0,"totalNewToBrandPurchases":87,"totalDetailPageView":3965,"totalPurchases":106,"combinedProductSales":4509.3899999999985,"newToBrandDetailPageViews":269,"totalUnitsSold":127,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":703,"orderId":580709527465930802,"totalNewToBrandSales":4313.729999999997,"unitsSold":37,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":114,"ROAS":null,"combinedUnitsSold":134,"sales":1513.5599999999997,"totalAddToCart":330,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":1206,"addToCart":53,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":23,"totalNewToBrandDPVs":1209,"totalDetailPageViewRate":0.0,"totalSales":4938.959999999998,"newToBrandUnitsSold":33,"impressions":0,"totalNewToBrandPurchases":96,"totalDetailPageView":4195,"totalPurchases":112,"combinedProductSales":4938.959999999998,"newToBrandDetailPageViews":276,"totalUnitsSold":134,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-29","newToBrandROAS":4.613835842997355,"detailPageViews":416,"orderId":580714306967169892,"totalNewToBrandSales":333.85,"unitsSold":11,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":9,"ROAS":6.499343741828234,"combinedUnitsSold":12,"sales":392.82000000000005,"totalAddToCart":22,"eCPM":1.8814577368945302,"detailPageViewRate":1.2949819449632674,"totalNewToBrandPurchasesPercentage":72.72727272727273,"totalNewToBrandDPVViews":86,"addToCart":19,"totalNewToBrandROAS":5.523664549181192,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.409172448012071,"purchases":10,"totalNewToBrandDPVs":88,"totalDetailPageViewRate":1.3945959407296724,"totalSales":447.81000000000006,"newToBrandUnitsSold":8,"impressions":32124,"totalNewToBrandPurchases":8,"totalDetailPageView":448,"totalPurchases":11,"combinedProductSales":447.81000000000006,"newToBrandDetailPageViews":81,"totalUnitsSold":12,"clicks":9,"totalNewToBrandDPVRate":0.27393848835761425,"totalCost":60.43994833999989},{"date":"2025-03-30","newToBrandROAS":12.475495549051395,"detailPageViews":449,"orderId":580714306967169892,"totalNewToBrandSales":497.40999999999997,"unitsSold":12,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":13,"ROAS":12.475495549051395,"combinedUnitsSold":13,"sales":465.54,"totalAddToCart":45,"eCPM":2.214883270417858,"detailPageViewRate":2.665004748338082,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":70,"addToCart":43,"totalNewToBrandROAS":13.329544703040884,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":13.329544703040884,"purchases":11,"totalNewToBrandDPVs":75,"totalDetailPageViewRate":2.9261633428300096,"totalSales":497.40999999999997,"newToBrandUnitsSold":12,"impressions":16848,"totalNewToBrandPurchases":12,"totalDetailPageView":493,"totalPurchases":12,"combinedProductSales":497.40999999999997,"newToBrandDetailPageViews":67,"totalUnitsSold":13,"clicks":10,"totalNewToBrandDPVRate":0.44515669515669515,"totalCost":37.31635334000007},{"date":"2025-03-31","newToBrandROAS":20.327394955586744,"detailPageViews":217,"orderId":580714306967169892,"totalNewToBrandSales":154.42000000000002,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":4,"ROAS":24.538464536141202,"combinedUnitsSold":5,"sales":186.41,"totalAddToCart":7,"eCPM":1.5471781751527491,"detailPageViewRate":4.419551934826884,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":36,"addToCart":6,"totalNewToBrandROAS":20.327394955586744,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":24.538464536141202,"purchases":4,"totalNewToBrandDPVs":39,"totalDetailPageViewRate":4.969450101832994,"totalSales":186.41,"newToBrandUnitsSold":4,"impressions":4910,"totalNewToBrandPurchases":3,"totalDetailPageView":244,"totalPurchases":4,"combinedProductSales":186.41,"newToBrandDetailPageViews":36,"totalUnitsSold":5,"clicks":6,"totalNewToBrandDPVRate":0.7942973523421588,"totalCost":7.596644839999998},{"date":"2025-04-01","newToBrandROAS":3.350442553631408,"detailPageViews":472,"orderId":580714306967169892,"totalNewToBrandSales":206.89,"unitsSold":11,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":7,"ROAS":4.922586993220258,"combinedUnitsSold":11,"sales":303.97,"totalAddToCart":38,"eCPM":2.2731474849990803,"detailPageViewRate":1.7375299098104178,"totalNewToBrandPurchasesPercentage":60,"totalNewToBrandDPVViews":71,"addToCart":33,"totalNewToBrandROAS":3.350442553631408,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":4.922586993220258,"purchases":10,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":1.8737345849438616,"totalSales":303.97,"newToBrandUnitsSold":7,"impressions":27165,"totalNewToBrandPurchases":6,"totalDetailPageView":509,"totalPurchases":10,"combinedProductSales":303.97,"newToBrandDetailPageViews":67,"totalUnitsSold":11,"clicks":9,"totalNewToBrandDPVRate":0.2724093502668875,"totalCost":61.750051430000006},{"date":"2025-04-02","newToBrandROAS":6.592912176460247,"detailPageViews":416,"orderId":580714306967169892,"totalNewToBrandSales":476.49000000000007,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":12,"ROAS":6.592912176460247,"combinedUnitsSold":12,"sales":413.51000000000005,"totalAddToCart":49,"eCPM":2.8000172553571354,"detailPageViewRate":1.8571428571428572,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":84,"addToCart":48,"totalNewToBrandROAS":7.597051396487493,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.597051396487493,"purchases":10,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":2.040178571428571,"totalSales":476.49000000000007,"newToBrandUnitsSold":10,"impressions":22400,"totalNewToBrandPurchases":12,"totalDetailPageView":457,"totalPurchases":12,"combinedProductSales":476.49000000000007,"newToBrandDetailPageViews":81,"totalUnitsSold":12,"clicks":11,"totalNewToBrandDPVRate":0.38839285714285715,"totalCost":62.720386519999835},{"date":"2025-04-03","newToBrandROAS":3.7773094052345213,"detailPageViews":364,"orderId":580714306967169892,"totalNewToBrandSales":331.02000000000004,"unitsSold":9,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":11,"ROAS":5.053570188786618,"combinedUnitsSold":13,"sales":301.41,"totalAddToCart":38,"eCPM":2.8570120152328022,"detailPageViewRate":1.7436290477102891,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":60,"addToCart":27,"totalNewToBrandROAS":5.550024232414805,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":6.826285015966901,"purchases":7,"totalNewToBrandDPVs":62,"totalDetailPageViewRate":1.9400268250622725,"totalSales":407.14000000000004,"newToBrandUnitsSold":7,"impressions":20876,"totalNewToBrandPurchases":9,"totalDetailPageView":405,"totalPurchases":11,"combinedProductSales":407.14000000000004,"newToBrandDetailPageViews":57,"totalUnitsSold":13,"clicks":13,"totalNewToBrandDPVRate":0.2969917608737306,"totalCost":59.64298282999998},{"date":"2025-04-04","newToBrandROAS":7.505559838887478,"detailPageViews":435,"orderId":580714306967169892,"totalNewToBrandSales":624.1,"unitsSold":16,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":16,"ROAS":9.10357566599088,"combinedUnitsSold":20,"sales":567.8000000000001,"totalAddToCart":38,"eCPM":2.606615550819128,"detailPageViewRate":1.8179538615847541,"totalNewToBrandPurchasesPercentage":84.21052631578947,"totalNewToBrandDPVViews":73,"addToCart":33,"totalNewToBrandROAS":10.00623736024112,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":12.198598995619056,"purchases":15,"totalNewToBrandDPVs":76,"totalDetailPageViewRate":1.993480441323972,"totalSales":760.84,"newToBrandUnitsSold":13,"impressions":23928,"totalNewToBrandPurchases":16,"totalDetailPageView":477,"totalPurchases":19,"combinedProductSales":760.84,"newToBrandDetailPageViews":72,"totalUnitsSold":20,"clicks":14,"totalNewToBrandDPVRate":0.31761952524239384,"totalCost":62.3710969000001},{"date":"2025-03-29","newToBrandROAS":8.651141689796486,"detailPageViews":792,"orderId":581820170785891636,"totalNewToBrandSales":2036.2300000000002,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":24,"ROAS":9.627775872229034,"combinedUnitsSold":28,"sales":1298.6100000000001,"totalAddToCart":69,"eCPM":2.229743095120017,"detailPageViewRate":1.3092640349137077,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":90,"addToCart":32,"totalNewToBrandROAS":15.096423148065181,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":17.825631189035867,"purchases":13,"totalNewToBrandDPVs":102,"totalDetailPageViewRate":2.699530516431925,"totalSales":2404.3499999999995,"newToBrandUnitsSold":12,"impressions":60492,"totalNewToBrandPurchases":24,"totalDetailPageView":1633,"totalPurchases":28,"combinedProductSales":2404.3499999999995,"newToBrandDetailPageViews":57,"totalUnitsSold":28,"clicks":25,"totalNewToBrandDPVRate":0.16861733782979568,"totalCost":134.88161931000005},{"date":"2025-03-30","newToBrandROAS":14.556843871963798,"detailPageViews":823,"orderId":581820170785891636,"totalNewToBrandSales":2406.22,"unitsSold":15,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":28,"ROAS":16.972544309309114,"combinedUnitsSold":33,"sales":1417.06,"totalAddToCart":90,"eCPM":1.9044116797062156,"detailPageViewRate":1.8772382016833555,"totalNewToBrandPurchasesPercentage":84.84848484848484,"totalNewToBrandDPVViews":120,"addToCart":39,"totalNewToBrandROAS":28.820004493772863,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":36.4756513059221,"purchases":15,"totalNewToBrandDPVs":128,"totalDetailPageViewRate":3.76816222257704,"totalSales":3045.3999999999996,"newToBrandUnitsSold":13,"impressions":43841,"totalNewToBrandPurchases":28,"totalDetailPageView":1652,"totalPurchases":33,"combinedProductSales":3045.3999999999996,"newToBrandDetailPageViews":71,"totalUnitsSold":33,"clicks":22,"totalNewToBrandDPVRate":0.2919641431536689,"totalCost":83.4913124500002},{"date":"2025-03-31","newToBrandROAS":21.425839900190464,"detailPageViews":617,"orderId":581820170785891636,"totalNewToBrandSales":1637.53,"unitsSold":8,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":19,"ROAS":35.49387372156629,"combinedUnitsSold":24,"sales":776.66,"totalAddToCart":73,"eCPM":1.5776151838500383,"detailPageViewRate":4.4484498918529205,"totalNewToBrandPurchasesPercentage":78.26086956521739,"totalNewToBrandDPVViews":44,"addToCart":26,"totalNewToBrandROAS":74.83619992696475,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":88.9042337483406,"purchases":8,"totalNewToBrandDPVs":46,"totalDetailPageViewRate":10.1802451333814,"totalSales":1945.3600000000004,"newToBrandUnitsSold":5,"impressions":13870,"totalNewToBrandPurchases":18,"totalDetailPageView":1412,"totalPurchases":23,"combinedProductSales":1945.3600000000001,"newToBrandDetailPageViews":18,"totalUnitsSold":24,"clicks":4,"totalNewToBrandDPVRate":0.33165104542177365,"totalCost":21.881522600000032},{"date":"2025-04-01","newToBrandROAS":3.86812519317896,"detailPageViews":730,"orderId":581820170785891636,"totalNewToBrandSales":1195.37,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":18,"ROAS":4.646361513235802,"combinedUnitsSold":23,"sales":703.31,"totalAddToCart":85,"eCPM":1.9771921999294633,"detailPageViewRate":0.9535378868032969,"totalNewToBrandPurchasesPercentage":78.94736842105263,"totalNewToBrandDPVViews":82,"addToCart":49,"totalNewToBrandROAS":7.897116722464745,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":10.186571703073392,"purchases":7,"totalNewToBrandDPVs":101,"totalDetailPageViewRate":1.6784879240304609,"totalSales":1541.9199999999998,"newToBrandUnitsSold":6,"impressions":76557,"totalNewToBrandPurchases":15,"totalDetailPageView":1285,"totalPurchases":19,"combinedProductSales":1541.9199999999998,"newToBrandDetailPageViews":69,"totalUnitsSold":23,"clicks":39,"totalNewToBrandDPVRate":0.13192784461251095,"totalCost":151.3679032499999},{"date":"2025-04-02","newToBrandROAS":7.313885165751886,"detailPageViews":598,"orderId":581820170785891636,"totalNewToBrandSales":1934.56,"unitsSold":17,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":24,"ROAS":8.8254729242329,"combinedUnitsSold":31,"sales":1336.91,"totalAddToCart":77,"eCPM":2.2369364621450454,"detailPageViewRate":0.8830608839468982,"totalNewToBrandPurchasesPercentage":77.41935483870968,"totalNewToBrandDPVViews":81,"addToCart":37,"totalNewToBrandROAS":12.770797510904993,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.252922575054088,"purchases":17,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":1.7912255053973036,"totalSales":2310.5599999999995,"newToBrandUnitsSold":13,"impressions":67719,"totalNewToBrandPurchases":24,"totalDetailPageView":1213,"totalPurchases":31,"combinedProductSales":2310.5599999999995,"newToBrandDetailPageViews":56,"totalUnitsSold":31,"clicks":30,"totalNewToBrandDPVRate":0.13585552060721512,"totalCost":151.48310028000034},{"date":"2025-04-03","newToBrandROAS":7.271582214999233,"detailPageViews":647,"orderId":581820170785891636,"totalNewToBrandSales":1811.59,"unitsSold":9,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":24,"ROAS":7.271582214999233,"combinedUnitsSold":30,"sales":1035.84,"totalAddToCart":84,"eCPM":2.1627308196945356,"detailPageViewRate":0.9822973916740048,"totalNewToBrandPurchasesPercentage":76.92307692307693,"totalNewToBrandDPVViews":63,"addToCart":39,"totalNewToBrandROAS":12.717336292159466,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.822837663289524,"purchases":9,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":1.9509306774360062,"totalSales":2253.97,"newToBrandUnitsSold":9,"impressions":65866,"totalNewToBrandPurchases":20,"totalDetailPageView":1285,"totalPurchases":26,"combinedProductSales":2253.97,"newToBrandDetailPageViews":52,"totalUnitsSold":30,"clicks":23,"totalNewToBrandDPVRate":0.11234931527647041,"totalCost":142.4504281700003},{"date":"2025-04-04","newToBrandROAS":5.454615378619282,"detailPageViews":458,"orderId":581820170785891636,"totalNewToBrandSales":1744.2799999999997,"unitsSold":12,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":21,"ROAS":6.59520638603204,"combinedUnitsSold":24,"sales":968.01,"totalAddToCart":75,"eCPM":1.8600984082527525,"detailPageViewRate":0.5804301266047373,"totalNewToBrandPurchasesPercentage":86.95652173913044,"totalNewToBrandDPVViews":55,"addToCart":41,"totalNewToBrandROAS":11.884057597574369,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.637696683638344,"purchases":11,"totalNewToBrandDPVs":71,"totalDetailPageViewRate":1.1976123791298616,"totalSales":2001.6699999999998,"newToBrandUnitsSold":10,"impressions":78907,"totalNewToBrandPurchases":20,"totalDetailPageView":945,"totalPurchases":23,"combinedProductSales":2001.67,"newToBrandDetailPageViews":41,"totalUnitsSold":24,"clicks":30,"totalNewToBrandDPVRate":0.08997934277060336,"totalCost":146.77478509999995},{"date":"2025-03-29","newToBrandROAS":41.844674300709904,"detailPageViews":6789,"orderId":584304828906703631,"totalNewToBrandSales":9419.509999999995,"unitsSold":112,"newToBrandPurchases":87,"totalNewToBrandUnitsSold":106,"ROAS":52.83112165749777,"combinedUnitsSold":133,"sales":10644.849999999995,"totalAddToCart":466,"eCPM":2.783294359874004,"detailPageViewRate":9.37810807824069,"totalNewToBrandPurchasesPercentage":79.84496124031007,"totalNewToBrandDPVViews":268,"addToCart":417,"totalNewToBrandROAS":46.749675078936455,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":58.191335095219365,"purchases":111,"totalNewToBrandDPVs":275,"totalDetailPageViewRate":10.273234611559289,"totalSales":11724.869999999995,"newToBrandUnitsSold":87,"impressions":72392,"totalNewToBrandPurchases":103,"totalDetailPageView":7437,"totalPurchases":129,"combinedProductSales":11724.869999999994,"newToBrandDetailPageViews":241,"totalUnitsSold":133,"clicks":44,"totalNewToBrandDPVRate":0.3798762294176152,"totalCost":201.4882452999989},{"date":"2025-03-30","newToBrandROAS":62.36281995677678,"detailPageViews":7054,"orderId":584304828906703631,"totalNewToBrandSales":8684.679999999993,"unitsSold":89,"newToBrandPurchases":76,"totalNewToBrandUnitsSold":92,"ROAS":71.18954211918286,"combinedUnitsSold":107,"sales":8658.749999999995,"totalAddToCart":490,"eCPM":2.7808025398385716,"detailPageViewRate":16.12748348156108,"totalNewToBrandPurchasesPercentage":85.57692307692307,"totalNewToBrandDPVViews":185,"addToCart":431,"totalNewToBrandROAS":71.40273049246426,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":81.51483137753966,"purchases":88,"totalNewToBrandDPVs":191,"totalDetailPageViewRate":17.48096664304168,"totalSales":9914.609999999993,"newToBrandUnitsSold":77,"impressions":43739,"totalNewToBrandPurchases":89,"totalDetailPageView":7646,"totalPurchases":104,"combinedProductSales":9914.609999999993,"newToBrandDetailPageViews":173,"totalUnitsSold":107,"clicks":25,"totalNewToBrandDPVRate":0.43668122270742354,"totalCost":121.62952228999929},{"date":"2025-03-31","newToBrandROAS":153.24542840857572,"detailPageViews":2272,"orderId":584304828906703631,"totalNewToBrandSales":2993.97,"unitsSold":32,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":33,"ROAS":204.6200679291303,"combinedUnitsSold":44,"sales":3363.4,"totalAddToCart":206,"eCPM":1.7157925835072994,"detailPageViewRate":23.7160751565762,"totalNewToBrandPurchasesPercentage":76.74418604651163,"totalNewToBrandDPVViews":68,"addToCart":175,"totalNewToBrandROAS":182.1449559308373,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":248.24038924244013,"purchases":32,"totalNewToBrandDPVs":69,"totalDetailPageViewRate":29.112734864300627,"totalSales":4080.399999999999,"newToBrandUnitsSold":25,"impressions":9580,"totalNewToBrandPurchases":33,"totalDetailPageView":2789,"totalPurchases":43,"combinedProductSales":4080.4,"newToBrandDetailPageViews":51,"totalUnitsSold":44,"clicks":9,"totalNewToBrandDPVRate":0.7202505219206681,"totalCost":16.43729294999993},{"date":"2025-04-01","newToBrandROAS":22.117278173779855,"detailPageViews":5350,"orderId":584304828906703631,"totalNewToBrandSales":5677.03,"unitsSold":61,"newToBrandPurchases":52,"totalNewToBrandUnitsSold":62,"ROAS":25.675290005466934,"combinedUnitsSold":75,"sales":5840.639999999999,"totalAddToCart":379,"eCPM":2.845788816678304,"detailPageViewRate":6.692854283426741,"totalNewToBrandPurchasesPercentage":82.66666666666667,"totalNewToBrandDPVViews":214,"addToCart":346,"totalNewToBrandROAS":24.956065023650826,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":30.080669403286112,"purchases":61,"totalNewToBrandDPVs":219,"totalDetailPageViewRate":7.355884707766212,"totalSales":6842.779999999999,"newToBrandUnitsSold":52,"impressions":79936,"totalNewToBrandPurchases":62,"totalDetailPageView":5880,"totalPurchases":75,"combinedProductSales":6842.779999999999,"newToBrandDetailPageViews":206,"totalUnitsSold":75,"clicks":46,"totalNewToBrandDPVRate":0.2739691753402722,"totalCost":227.48097484999687},{"date":"2025-04-02","newToBrandROAS":24.51880820802547,"detailPageViews":5226,"orderId":584304828906703631,"totalNewToBrandSales":6305.049999999997,"unitsSold":68,"newToBrandPurchases":55,"totalNewToBrandUnitsSold":67,"ROAS":30.420825624034265,"combinedUnitsSold":82,"sales":6765.649999999999,"totalAddToCart":404,"eCPM":3.3743785995842286,"detailPageViewRate":7.9291143849853585,"totalNewToBrandPurchasesPercentage":81.70731707317073,"totalNewToBrandDPVViews":217,"addToCart":352,"totalNewToBrandROAS":28.34980032972696,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":34.828206656889144,"purchases":68,"totalNewToBrandDPVs":219,"totalDetailPageViewRate":8.699874068791818,"totalSales":7745.859999999998,"newToBrandUnitsSold":55,"impressions":65909,"totalNewToBrandPurchases":67,"totalDetailPageView":5734,"totalPurchases":82,"combinedProductSales":7745.859999999997,"newToBrandDetailPageViews":202,"totalUnitsSold":82,"clicks":25,"totalNewToBrandDPVRate":0.3322763203811316,"totalCost":222.40191911999693},{"date":"2025-04-03","newToBrandROAS":27.819880197895003,"detailPageViews":4787,"orderId":584304828906703631,"totalNewToBrandSales":7227.97,"unitsSold":71,"newToBrandPurchases":59,"totalNewToBrandUnitsSold":80,"ROAS":33.1000287348773,"combinedUnitsSold":94,"sales":7249.579999999997,"totalAddToCart":390,"eCPM":2.5922329439822023,"detailPageViewRate":5.665692203903374,"totalNewToBrandPurchasesPercentage":83.72093023255815,"totalNewToBrandDPVViews":228,"addToCart":334,"totalNewToBrandROAS":33.00136210578146,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":39.219231710959306,"purchases":70,"totalNewToBrandDPVs":233,"totalDetailPageViewRate":6.610171497555953,"totalSales":8589.809999999996,"newToBrandUnitsSold":60,"impressions":84491,"totalNewToBrandPurchases":72,"totalDetailPageView":5585,"totalPurchases":86,"combinedProductSales":8589.809999999996,"newToBrandDetailPageViews":187,"totalUnitsSold":94,"clicks":42,"totalNewToBrandDPVRate":0.27576901681835936,"totalCost":219.02035367000025},{"date":"2025-04-04","newToBrandROAS":19.51315343912012,"detailPageViews":4685,"orderId":584304828906703631,"totalNewToBrandSales":5081.129999999999,"unitsSold":63,"newToBrandPurchases":45,"totalNewToBrandUnitsSold":54,"ROAS":26.80024375473335,"combinedUnitsSold":73,"sales":6055.8899999999985,"totalAddToCart":332,"eCPM":2.875664811524843,"detailPageViewRate":5.962228613606862,"totalNewToBrandPurchasesPercentage":73.61111111111111,"totalNewToBrandDPVViews":251,"addToCart":282,"totalNewToBrandROAS":22.48645905878216,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":30.374530089351044,"purchases":62,"totalNewToBrandDPVs":255,"totalDetailPageViewRate":6.865789406704166,"totalSales":6863.549999999998,"newToBrandUnitsSold":46,"impressions":78578,"totalNewToBrandPurchases":53,"totalDetailPageView":5395,"totalPurchases":72,"combinedProductSales":6863.549999999998,"newToBrandDetailPageViews":221,"totalUnitsSold":73,"clicks":32,"totalNewToBrandDPVRate":0.32451831301382067,"totalCost":225.9639895599991},{"date":"2025-03-29","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-30","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-31","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-01","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-02","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-03","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-29","newToBrandROAS":16.168765493369715,"detailPageViews":236,"orderId":587410510249652600,"totalNewToBrandSales":889.03,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":8,"ROAS":19.386677954051553,"combinedUnitsSold":12,"sales":771.03,"totalAddToCart":30,"eCPM":1.796347127371274,"detailPageViewRate":1.065943992773261,"totalNewToBrandPurchasesPercentage":70,"totalNewToBrandDPVViews":31,"addToCart":12,"totalNewToBrandROAS":22.35365459384259,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":28.205135980386405,"purchases":6,"totalNewToBrandDPVs":33,"totalDetailPageViewRate":1.8879855465221318,"totalSales":1121.75,"newToBrandUnitsSold":5,"impressions":22140,"totalNewToBrandPurchases":7,"totalDetailPageView":418,"totalPurchases":10,"combinedProductSales":1121.75,"newToBrandDetailPageViews":28,"totalUnitsSold":12,"clicks":9,"totalNewToBrandDPVRate":0.14905149051490515,"totalCost":39.77112540000001},{"date":"2025-03-30","newToBrandROAS":7.210605337931933,"detailPageViews":213,"orderId":587410510249652600,"totalNewToBrandSales":341.96999999999997,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":7,"ROAS":11.871721032951584,"combinedUnitsSold":8,"sales":297.96999999999997,"totalAddToCart":25,"eCPM":1.6884723168516635,"detailPageViewRate":1.4328960645812312,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":29,"addToCart":14,"totalNewToBrandROAS":13.624769076210535,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":18.285884771230187,"purchases":3,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":2.589976454759502,"totalSales":458.96,"newToBrandUnitsSold":4,"impressions":14865,"totalNewToBrandPurchases":5,"totalDetailPageView":385,"totalPurchases":6,"combinedProductSales":458.96,"newToBrandDetailPageViews":24,"totalUnitsSold":8,"clicks":6,"totalNewToBrandDPVRate":0.19508913555331314,"totalCost":25.099140989999977},{"date":"2025-03-31","newToBrandROAS":6.785090934690623,"detailPageViews":170,"orderId":587410510249652600,"totalNewToBrandSales":241.47,"unitsSold":3,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":5,"ROAS":8.582821069317093,"combinedUnitsSold":8,"sales":126.47,"totalAddToCart":34,"eCPM":1.4848093863361556,"detailPageViewRate":1.7130189439742038,"totalNewToBrandPurchasesPercentage":57.14285714285714,"totalNewToBrandDPVViews":17,"addToCart":10,"totalNewToBrandROAS":16.387236527302907,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":26.9523791229484,"purchases":2,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":4.987908101571946,"totalSales":397.15000000000003,"newToBrandUnitsSold":2,"impressions":9924,"totalNewToBrandPurchases":4,"totalDetailPageView":495,"totalPurchases":7,"combinedProductSales":397.15000000000003,"newToBrandDetailPageViews":14,"totalUnitsSold":8,"clicks":3,"totalNewToBrandDPVRate":0.17130189439742038,"totalCost":14.735248350000006},{"date":"2025-04-01","newToBrandROAS":8.800580100536163,"detailPageViews":255,"orderId":587410510249652600,"totalNewToBrandSales":512.27,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":9,"ROAS":8.800580100536163,"combinedUnitsSold":10,"sales":389.79,"totalAddToCart":26,"eCPM":1.7912884603251644,"detailPageViewRate":1.031303081776268,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":23,"addToCart":17,"totalNewToBrandROAS":11.565902583703172,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":13.123541366473356,"purchases":3,"totalNewToBrandDPVs":26,"totalDetailPageViewRate":1.6703065598964653,"totalSales":581.26,"newToBrandUnitsSold":5,"impressions":24726,"totalNewToBrandPurchases":6,"totalDetailPageView":413,"totalPurchases":7,"combinedProductSales":581.26,"newToBrandDetailPageViews":24,"totalUnitsSold":10,"clicks":8,"totalNewToBrandDPVRate":0.10515247108307045,"totalCost":44.29139847000002},{"date":"2025-04-02","newToBrandROAS":6.717678562459975,"detailPageViews":225,"orderId":587410510249652600,"totalNewToBrandSales":606.1999999999999,"unitsSold":3,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":10,"ROAS":6.717678562459975,"combinedUnitsSold":12,"sales":297.44000000000005,"totalAddToCart":61,"eCPM":1.918755434650713,"detailPageViewRate":0.9750390015600624,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":23,"addToCart":16,"totalNewToBrandROAS":13.69101917887048,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":14.70101980189768,"purchases":3,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":1.9847460565089272,"totalSales":650.92,"newToBrandUnitsSold":3,"impressions":23076,"totalNewToBrandPurchases":10,"totalDetailPageView":458,"totalPurchases":11,"combinedProductSales":650.92,"newToBrandDetailPageViews":20,"totalUnitsSold":12,"clicks":10,"totalNewToBrandDPVRate":0.10400416016640666,"totalCost":44.27720040999986},{"date":"2025-04-03","newToBrandROAS":5.937476097633001,"detailPageViews":176,"orderId":587410510249652600,"totalNewToBrandSales":326.26000000000005,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":4,"ROAS":10.937107345991869,"combinedUnitsSold":14,"sales":478.84000000000003,"totalAddToCart":30,"eCPM":2.0778941091599457,"detailPageViewRate":0.8353108685334599,"totalNewToBrandPurchasesPercentage":28.57142857142857,"totalNewToBrandDPVViews":12,"addToCart":11,"totalNewToBrandROAS":7.4520521316166315,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":20.033014660323047,"purchases":6,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":2.1737066919791173,"totalSales":877.0699999999999,"newToBrandUnitsSold":3,"impressions":21070,"totalNewToBrandPurchases":4,"totalDetailPageView":458,"totalPurchases":14,"combinedProductSales":877.0699999999999,"newToBrandDetailPageViews":13,"totalUnitsSold":14,"clicks":13,"totalNewToBrandDPVRate":0.07593735168485999,"totalCost":43.78122888000006},{"date":"2025-04-04","newToBrandROAS":18.585231658963068,"detailPageViews":188,"orderId":587410510249652600,"totalNewToBrandSales":1026.64,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":10,"ROAS":18.585231658963068,"combinedUnitsSold":12,"sales":834.6700000000001,"totalAddToCart":30,"eCPM":2.0545491509218103,"detailPageViewRate":0.8600576421611236,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":27,"addToCart":12,"totalNewToBrandROAS":22.859743647618632,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":24.488097357731572,"purchases":5,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":1.7612882565533647,"totalSales":1099.77,"newToBrandUnitsSold":7,"impressions":21859,"totalNewToBrandPurchases":6,"totalDetailPageView":385,"totalPurchases":8,"combinedProductSales":1099.77,"newToBrandDetailPageViews":29,"totalUnitsSold":12,"clicks":11,"totalNewToBrandDPVRate":0.13724324077039204,"totalCost":44.91038988999985},{"date":"2025-03-29","newToBrandROAS":11.916103090307763,"detailPageViews":712,"orderId":589088250374805345,"totalNewToBrandSales":601.7300000000001,"unitsSold":29,"newToBrandPurchases":24,"totalNewToBrandUnitsSold":28,"ROAS":12.722555180921244,"combinedUnitsSold":30,"sales":616.84,"totalAddToCart":72,"eCPM":2.12957224403742,"detailPageViewRate":3.127333421179778,"totalNewToBrandPurchasesPercentage":92.5925925925926,"totalNewToBrandDPVViews":180,"addToCart":66,"totalNewToBrandROAS":12.410905792451432,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":13.217357883064912,"purchases":26,"totalNewToBrandDPVs":185,"totalDetailPageViewRate":3.5226424210480083,"totalSales":640.83,"newToBrandUnitsSold":27,"impressions":22767,"totalNewToBrandPurchases":25,"totalDetailPageView":802,"totalPurchases":27,"combinedProductSales":640.83,"newToBrandDetailPageViews":165,"totalUnitsSold":30,"clicks":12,"totalNewToBrandDPVRate":0.8125796108402512,"totalCost":48.48397127999994},{"date":"2025-03-30","newToBrandROAS":11.695733390319608,"detailPageViews":651,"orderId":589088250374805345,"totalNewToBrandSales":620.98,"unitsSold":22,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":25,"ROAS":13.433513431473472,"combinedUnitsSold":28,"sales":431.0400000000001,"totalAddToCart":70,"eCPM":1.6543057707774842,"detailPageViewRate":3.3563621365229945,"totalNewToBrandPurchasesPercentage":88.46153846153845,"totalNewToBrandDPVViews":120,"addToCart":61,"totalNewToBrandROAS":19.353060436795644,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":21.090840477949506,"purchases":21,"totalNewToBrandDPVs":125,"totalDetailPageViewRate":3.902866570426892,"totalSales":676.74,"newToBrandUnitsSold":19,"impressions":19396,"totalNewToBrandPurchases":23,"totalDetailPageView":757,"totalPurchases":26,"combinedProductSales":676.74,"newToBrandDetailPageViews":111,"totalUnitsSold":28,"clicks":11,"totalNewToBrandDPVRate":0.6444627758300681,"totalCost":32.08691473000008},{"date":"2025-03-31","newToBrandROAS":7.898177873663732,"detailPageViews":392,"orderId":589088250374805345,"totalNewToBrandSales":463.49,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":17,"ROAS":8.4764846908987,"combinedUnitsSold":21,"sales":258.85,"totalAddToCart":51,"eCPM":1.3139461800266758,"detailPageViewRate":1.686674411600189,"totalNewToBrandPurchasesPercentage":80.95238095238095,"totalNewToBrandDPVViews":85,"addToCart":29,"totalNewToBrandROAS":15.177770482459486,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.27528134555436,"purchases":11,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":2.5687362850135536,"totalSales":558.08,"newToBrandUnitsSold":10,"impressions":23241,"totalNewToBrandPurchases":17,"totalDetailPageView":597,"totalPurchases":21,"combinedProductSales":558.08,"newToBrandDetailPageViews":75,"totalUnitsSold":21,"clicks":4,"totalNewToBrandDPVRate":0.37433845359493995,"totalCost":30.537423169999975},{"date":"2025-04-01","newToBrandROAS":7.2211365274972215,"detailPageViews":756,"orderId":589088250374805345,"totalNewToBrandSales":494.2000000000001,"unitsSold":24,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":26,"ROAS":8.467886452826379,"combinedUnitsSold":28,"sales":468.51000000000005,"totalAddToCart":74,"eCPM":1.7832164157024553,"detailPageViewRate":2.4365874883166274,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":165,"addToCart":62,"totalNewToBrandROAS":8.93220952591577,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":10.178959451244928,"purchases":24,"totalNewToBrandDPVs":168,"totalDetailPageViewRate":2.739549424694621,"totalSales":563.1800000000002,"newToBrandUnitsSold":22,"impressions":31027,"totalNewToBrandPurchases":26,"totalDetailPageView":850,"totalPurchases":28,"combinedProductSales":563.1800000000002,"newToBrandDetailPageViews":156,"totalUnitsSold":28,"clicks":7,"totalNewToBrandDPVRate":0.5414638862925839,"totalCost":55.32785573000008},{"date":"2025-04-02","newToBrandROAS":8.258905235739904,"detailPageViews":673,"orderId":589088250374805345,"totalNewToBrandSales":541.8500000000003,"unitsSold":24,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":25,"ROAS":9.294786272516195,"combinedUnitsSold":28,"sales":515.22,"totalAddToCart":74,"eCPM":2.167901581602721,"detailPageViewRate":2.6320935507841527,"totalNewToBrandPurchasesPercentage":92.5925925925926,"totalNewToBrandDPVViews":143,"addToCart":66,"totalNewToBrandROAS":9.775202712943795,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":10.811083749720082,"purchases":23,"totalNewToBrandDPVs":154,"totalDetailPageViewRate":3.0583910203762366,"totalSales":599.2700000000001,"newToBrandUnitsSold":21,"impressions":25569,"totalNewToBrandPurchases":25,"totalDetailPageView":782,"totalPurchases":27,"combinedProductSales":599.2700000000001,"newToBrandDetailPageViews":142,"totalUnitsSold":28,"clicks":14,"totalNewToBrandDPVRate":0.6022918377723024,"totalCost":55.43107553999998},{"date":"2025-04-03","newToBrandROAS":7.204531169343598,"detailPageViews":438,"orderId":589088250374805345,"totalNewToBrandSales":445.86,"unitsSold":17,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":17,"ROAS":8.04699496253555,"combinedUnitsSold":21,"sales":419.99,"totalAddToCart":51,"eCPM":2.2613584904679387,"detailPageViewRate":1.8977469670710572,"totalNewToBrandPurchasesPercentage":80.95238095238095,"totalNewToBrandDPVViews":45,"addToCart":44,"totalNewToBrandROAS":8.542663334832021,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":9.998054504512728,"purchases":17,"totalNewToBrandDPVs":51,"totalDetailPageViewRate":2.231369150779896,"totalSales":521.82,"newToBrandUnitsSold":15,"impressions":23080,"totalNewToBrandPurchases":17,"totalDetailPageView":515,"totalPurchases":21,"combinedProductSales":521.82,"newToBrandDetailPageViews":44,"totalUnitsSold":21,"clicks":12,"totalNewToBrandDPVRate":0.22097053726169844,"totalCost":52.19215396000002},{"date":"2025-04-04","newToBrandROAS":4.65709921794424,"detailPageViews":343,"orderId":589088250374805345,"totalNewToBrandSales":379.96,"unitsSold":16,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":16,"ROAS":6.35451025738016,"combinedUnitsSold":20,"sales":359.54,"totalAddToCart":37,"eCPM":2.393818107124721,"detailPageViewRate":1.451176171941107,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":37,"addToCart":31,"totalNewToBrandROAS":6.7154133542698045,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":8.941807238461214,"purchases":14,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":1.7896429175833475,"totalSales":505.93000000000006,"newToBrandUnitsSold":13,"impressions":23636,"totalNewToBrandPurchases":14,"totalDetailPageView":423,"totalPurchases":18,"combinedProductSales":505.93000000000006,"newToBrandDetailPageViews":33,"totalUnitsSold":20,"clicks":11,"totalNewToBrandDPVRate":0.17346420714164834,"totalCost":56.580284779999914},{"date":"2025-03-29","newToBrandROAS":9.14068181407573,"detailPageViews":712,"orderId":592434507266268936,"totalNewToBrandSales":913.5299999999999,"unitsSold":35,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":32,"ROAS":9.92164162446905,"combinedUnitsSold":35,"sales":991.5799999999997,"totalAddToCart":75,"eCPM":2.7214116762879956,"detailPageViewRate":1.9387866245507024,"totalNewToBrandPurchasesPercentage":91.17647058823529,"totalNewToBrandDPVViews":121,"addToCart":73,"totalNewToBrandROAS":9.14068181407573,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":9.92164162446905,"purchases":34,"totalNewToBrandDPVs":125,"totalDetailPageViewRate":2.004138982681625,"totalSales":991.5799999999997,"newToBrandUnitsSold":32,"impressions":36724,"totalNewToBrandPurchases":31,"totalDetailPageView":736,"totalPurchases":34,"combinedProductSales":991.5799999999997,"newToBrandDetailPageViews":123,"totalUnitsSold":35,"clicks":8,"totalNewToBrandDPVRate":0.34037686526522165,"totalCost":99.94112240000035},{"date":"2025-03-30","newToBrandROAS":12.1324593184167,"detailPageViews":616,"orderId":592434507266268936,"totalNewToBrandSales":807.6700000000002,"unitsSold":27,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":27,"ROAS":12.1324593184167,"combinedUnitsSold":27,"sales":807.6700000000002,"totalAddToCart":64,"eCPM":2.435108792889025,"detailPageViewRate":2.2532738312970957,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":93,"addToCart":62,"totalNewToBrandROAS":12.1324593184167,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.1324593184167,"purchases":26,"totalNewToBrandDPVs":99,"totalDetailPageViewRate":2.4178798741678253,"totalSales":807.6700000000002,"newToBrandUnitsSold":27,"impressions":27338,"totalNewToBrandPurchases":26,"totalDetailPageView":661,"totalPurchases":26,"combinedProductSales":807.6700000000002,"newToBrandDetailPageViews":97,"totalUnitsSold":27,"clicks":12,"totalNewToBrandDPVRate":0.36213329431560465,"totalCost":66.57100418000017},{"date":"2025-03-31","newToBrandROAS":6.247780588695174,"detailPageViews":288,"orderId":592434507266268936,"totalNewToBrandSales":156.14999999999998,"unitsSold":8,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":10.85236301863741,"combinedUnitsSold":9,"sales":221.38,"totalAddToCart":26,"eCPM":1.7214551805907083,"detailPageViewRate":2.430379746835443,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":21,"addToCart":24,"totalNewToBrandROAS":7.654695479990204,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.25927790993244,"purchases":8,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":2.6244725738396624,"totalSales":250.07999999999998,"newToBrandUnitsSold":5,"impressions":11850,"totalNewToBrandPurchases":6,"totalDetailPageView":311,"totalPurchases":9,"combinedProductSales":250.07999999999998,"newToBrandDetailPageViews":22,"totalUnitsSold":9,"clicks":2,"totalNewToBrandDPVRate":0.1940928270042194,"totalCost":20.399243889999894},{"date":"2025-04-01","newToBrandROAS":7.304202130157533,"detailPageViews":621,"orderId":592434507266268936,"totalNewToBrandSales":751.9400000000002,"unitsSold":30,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":24,"ROAS":8.742817359399666,"combinedUnitsSold":31,"sales":900.0400000000001,"totalAddToCart":62,"eCPM":2.126285114011891,"detailPageViewRate":1.282633840052875,"totalNewToBrandPurchasesPercentage":82.14285714285714,"totalNewToBrandDPVViews":97,"addToCart":59,"totalNewToBrandROAS":7.304202130157533,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":9.150700232295529,"purchases":27,"totalNewToBrandDPVs":102,"totalDetailPageViewRate":1.4106906807666888,"totalSales":942.0300000000001,"newToBrandUnitsSold":24,"impressions":48416,"totalNewToBrandPurchases":23,"totalDetailPageView":683,"totalPurchases":28,"combinedProductSales":942.0300000000001,"newToBrandDetailPageViews":99,"totalUnitsSold":31,"clicks":13,"totalNewToBrandDPVRate":0.21067415730337077,"totalCost":102.94622007999972},{"date":"2025-04-02","newToBrandROAS":4.958040879370567,"detailPageViews":636,"orderId":592434507266268936,"totalNewToBrandSales":498.0100000000001,"unitsSold":19,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":17,"ROAS":5.362242521310378,"combinedUnitsSold":19,"sales":538.6100000000001,"totalAddToCart":51,"eCPM":2.3820175505122103,"detailPageViewRate":1.508252703471827,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":96,"addToCart":47,"totalNewToBrandROAS":4.958040879370568,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":5.362242521310379,"purchases":15,"totalNewToBrandDPVs":101,"totalDetailPageViewRate":1.6149686966420034,"totalSales":538.6100000000002,"newToBrandUnitsSold":17,"impressions":42168,"totalNewToBrandPurchases":14,"totalDetailPageView":681,"totalPurchases":15,"combinedProductSales":538.6100000000002,"newToBrandDetailPageViews":99,"totalUnitsSold":19,"clicks":14,"totalNewToBrandDPVRate":0.23951811800417377,"totalCost":100.44491606999888},{"date":"2025-04-03","newToBrandROAS":4.95462503835794,"detailPageViews":659,"orderId":592434507266268936,"totalNewToBrandSales":644.04,"unitsSold":21,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":23,"ROAS":5.706230928158056,"combinedUnitsSold":25,"sales":561.6600000000001,"totalAddToCart":73,"eCPM":2.168522684291681,"detailPageViewRate":1.451861643533818,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":100,"addToCart":70,"totalNewToBrandROAS":6.543177308284217,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.294783198084333,"purchases":18,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":1.5598149372108394,"totalSales":718.02,"newToBrandUnitsSold":19,"impressions":45390,"totalNewToBrandPurchases":19,"totalDetailPageView":708,"totalPurchases":21,"combinedProductSales":718.0200000000001,"newToBrandDetailPageViews":96,"totalUnitsSold":25,"clicks":15,"totalNewToBrandDPVRate":0.2291253580083719,"totalCost":98.4292446399994},{"date":"2025-04-04","newToBrandROAS":8.901076186384772,"detailPageViews":611,"orderId":592434507266268936,"totalNewToBrandSales":1014.05,"unitsSold":40,"newToBrandPurchases":24,"totalNewToBrandUnitsSold":34,"ROAS":11.439673062283502,"combinedUnitsSold":46,"sales":1159.1999999999998,"totalAddToCart":58,"eCPM":2.0353017299696696,"detailPageViewRate":1.2272279912426938,"totalNewToBrandPurchasesPercentage":71.05263157894737,"totalNewToBrandDPVViews":92,"addToCart":53,"totalNewToBrandROAS":10.00724678123584,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":13.13184071237818,"purchases":33,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":1.3196215879647297,"totalSales":1330.6699999999998,"newToBrandUnitsSold":30,"impressions":49787,"totalNewToBrandPurchases":27,"totalDetailPageView":657,"totalPurchases":38,"combinedProductSales":1330.6699999999998,"newToBrandDetailPageViews":88,"totalUnitsSold":46,"clicks":8,"totalNewToBrandDPVRate":0.18478719344407174,"totalCost":101.33156722999993},{"date":"2025-03-29","newToBrandROAS":4.591786218893067,"detailPageViews":180,"orderId":592531500552192856,"totalNewToBrandSales":440.95000000000005,"unitsSold":18,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":15,"ROAS":5.481819030161444,"combinedUnitsSold":18,"sales":526.4200000000001,"totalAddToCart":29,"eCPM":2.3687172876840727,"detailPageViewRate":0.4439949680570287,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":31,"addToCart":22,"totalNewToBrandROAS":4.591786218893067,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.481819030161444,"purchases":16,"totalNewToBrandDPVs":38,"totalDetailPageViewRate":0.5574603487827138,"totalSales":526.4200000000001,"newToBrandUnitsSold":15,"impressions":40541,"totalNewToBrandPurchases":13,"totalDetailPageView":226,"totalPurchases":16,"combinedProductSales":526.4200000000001,"newToBrandDetailPageViews":38,"totalUnitsSold":18,"clicks":15,"totalNewToBrandDPVRate":0.09373227103426161,"totalCost":96.03016756},{"date":"2025-03-30","newToBrandROAS":1.8494116678043804,"detailPageViews":121,"orderId":592531500552192856,"totalNewToBrandSales":218.25,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":8,"ROAS":2.184056802397212,"combinedUnitsSold":10,"sales":161.4,"totalAddToCart":16,"eCPM":3.1314537438027052,"detailPageViewRate":0.5127335904063731,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":15,"addToCart":11,"totalNewToBrandROAS":2.953348185397717,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.626156761700005,"purchases":5,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":0.7415568456290521,"totalSales":267.96999999999997,"newToBrandUnitsSold":5,"impressions":23599,"totalNewToBrandPurchases":6,"totalDetailPageView":175,"totalPurchases":8,"combinedProductSales":267.96999999999997,"newToBrandDetailPageViews":17,"totalUnitsSold":10,"clicks":5,"totalNewToBrandDPVRate":0.07627441840755965,"totalCost":73.89917690000004},{"date":"2025-03-31","newToBrandROAS":32.62102107427491,"detailPageViews":58,"orderId":592531500552192856,"totalNewToBrandSales":292.18000000000006,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":10,"ROAS":44.4392143264386,"combinedUnitsSold":12,"sales":240.58000000000004,"totalAddToCart":19,"eCPM":1.7351561121794916,"detailPageViewRate":1.858974358974359,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":3,"addToCart":12,"totalNewToBrandROAS":53.9706111975178,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":65.78880444968149,"purchases":8,"totalNewToBrandDPVs":3,"totalDetailPageViewRate":3.685897435897436,"totalSales":356.1600000000001,"newToBrandUnitsSold":6,"impressions":3120,"totalNewToBrandPurchases":10,"totalDetailPageView":115,"totalPurchases":12,"combinedProductSales":356.1600000000001,"newToBrandDetailPageViews":3,"totalUnitsSold":12,"clicks":0,"totalNewToBrandDPVRate":0.09615384615384616,"totalCost":5.413687070000014},{"date":"2025-04-01","newToBrandROAS":4.98585809344656,"detailPageViews":122,"orderId":592531500552192856,"totalNewToBrandSales":413.68,"unitsSold":16,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":16,"ROAS":4.98585809344656,"combinedUnitsSold":16,"sales":413.68,"totalAddToCart":14,"eCPM":1.7700787792806225,"detailPageViewRate":0.260272219140675,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":17,"addToCart":12,"totalNewToBrandROAS":4.98585809344656,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.98585809344656,"purchases":9,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":0.41174211716516623,"totalSales":413.68,"newToBrandUnitsSold":16,"impressions":46874,"totalNewToBrandPurchases":9,"totalDetailPageView":193,"totalPurchases":9,"combinedProductSales":413.68,"newToBrandDetailPageViews":18,"totalUnitsSold":16,"clicks":14,"totalNewToBrandDPVRate":0.040534198062892005,"totalCost":82.9706726999999},{"date":"2025-04-02","newToBrandROAS":3.7544957353088977,"detailPageViews":131,"orderId":592531500552192856,"totalNewToBrandSales":349.0300000000001,"unitsSold":16,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":13,"ROAS":5.17141855243659,"combinedUnitsSold":18,"sales":451,"totalAddToCart":20,"eCPM":1.811179699487036,"detailPageViewRate":0.2720608087059459,"totalNewToBrandPurchasesPercentage":70.58823529411765,"totalNewToBrandDPVViews":10,"addToCart":15,"totalNewToBrandROAS":4.00217343094666,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.419096248074351,"purchases":15,"totalNewToBrandDPVs":12,"totalDetailPageViewRate":0.3904384124940292,"totalSales":472.6,"newToBrandUnitsSold":12,"impressions":48151,"totalNewToBrandPurchases":12,"totalDetailPageView":188,"totalPurchases":17,"combinedProductSales":472.6,"newToBrandDetailPageViews":12,"totalUnitsSold":18,"clicks":8,"totalNewToBrandDPVRate":0.024921600797491224,"totalCost":87.21011371000027},{"date":"2025-04-03","newToBrandROAS":1.3575220006502176,"detailPageViews":128,"orderId":592531500552192856,"totalNewToBrandSales":232.69,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":2.1081421510399934,"combinedUnitsSold":9,"sales":179.69,"totalAddToCart":25,"eCPM":1.7659309188472363,"detailPageViewRate":0.2651915387324673,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":6,"addToCart":14,"totalNewToBrandROAS":2.729943776089354,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.48056392647913,"purchases":6,"totalNewToBrandDPVs":7,"totalDetailPageViewRate":0.4350798682329542,"totalSales":296.67,"newToBrandUnitsSold":4,"impressions":48267,"totalNewToBrandPurchases":7,"totalDetailPageView":210,"totalPurchases":9,"combinedProductSales":296.67,"newToBrandDetailPageViews":4,"totalUnitsSold":9,"clicks":8,"totalNewToBrandDPVRate":0.014502662274431807,"totalCost":85.23618765999956},{"date":"2025-04-04","newToBrandROAS":1.838370607135053,"detailPageViews":120,"orderId":592531500552192856,"totalNewToBrandSales":219.95,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":2.624158385581859,"combinedUnitsSold":9,"sales":233.70000000000002,"totalAddToCart":12,"eCPM":1.8160469112339206,"detailPageViewRate":0.24470319541589347,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":3,"addToCart":7,"totalNewToBrandROAS":2.4697631018773203,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.2555508803241264,"purchases":7,"totalNewToBrandDPVs":3,"totalDetailPageViewRate":0.4098778523216216,"totalSales":289.93000000000006,"newToBrandUnitsSold":5,"impressions":49039,"totalNewToBrandPurchases":7,"totalDetailPageView":201,"totalPurchases":9,"combinedProductSales":289.93000000000006,"newToBrandDetailPageViews":3,"totalUnitsSold":9,"clicks":6,"totalNewToBrandDPVRate":0.006117579885397337,"totalCost":89.05712448000023},{"date":"2025-03-29","newToBrandROAS":9.947051819658387,"detailPageViews":188,"orderId":593107972266925483,"totalNewToBrandSales":1755.8299999999995,"unitsSold":15,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":19,"ROAS":9.947051819658387,"combinedUnitsSold":19,"sales":1426.1099999999997,"totalAddToCart":31,"eCPM":1.1003416734972649,"detailPageViewRate":0.14428685454657086,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":73,"addToCart":25,"totalNewToBrandROAS":12.24683369200888,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":12.24683369200888,"purchases":12,"totalNewToBrandDPVs":81,"totalDetailPageViewRate":0.2195002148953153,"totalSales":1755.8299999999995,"newToBrandUnitsSold":15,"impressions":130296,"totalNewToBrandPurchases":16,"totalDetailPageView":286,"totalPurchases":16,"combinedProductSales":1755.8299999999995,"newToBrandDetailPageViews":55,"totalUnitsSold":19,"clicks":20,"totalNewToBrandDPVRate":0.06216614477804384,"totalCost":143.37011868999963},{"date":"2025-03-30","newToBrandROAS":7.792363764267012,"detailPageViews":262,"orderId":593107972266925483,"totalNewToBrandSales":1575.1799999999998,"unitsSold":15,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":22,"ROAS":8.924977483035256,"combinedUnitsSold":25,"sales":1150.3200000000002,"totalAddToCart":43,"eCPM":4.060734723692502,"detailPageViewRate":0.8254568367989918,"totalNewToBrandPurchasesPercentage":91.30434782608695,"totalNewToBrandDPVViews":74,"addToCart":24,"totalNewToBrandROAS":12.22133496046967,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":13.353948679237917,"purchases":13,"totalNewToBrandDPVs":89,"totalDetailPageViewRate":1.1373660995589163,"totalSales":1721.16,"newToBrandUnitsSold":13,"impressions":31740,"totalNewToBrandPurchases":21,"totalDetailPageView":361,"totalPurchases":23,"combinedProductSales":1721.16,"newToBrandDetailPageViews":64,"totalUnitsSold":25,"clicks":24,"totalNewToBrandDPVRate":0.28040327662255826,"totalCost":128.88772013000002},{"date":"2025-03-31","newToBrandROAS":0,"detailPageViews":25,"orderId":593107972266925483,"totalNewToBrandSales":228.89999999999998,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":3,"ROAS":0,"combinedUnitsSold":4,"sales":0,"totalAddToCart":11,"eCPM":1.264925,"detailPageViewRate":1250,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":7,"addToCart":4,"totalNewToBrandROAS":90479.67270786804,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":111310.94728936497,"purchases":0,"totalNewToBrandDPVs":7,"totalDetailPageViewRate":4500,"totalSales":281.59999999999997,"newToBrandUnitsSold":0,"impressions":2,"totalNewToBrandPurchases":3,"totalDetailPageView":90,"totalPurchases":4,"combinedProductSales":281.59999999999997,"newToBrandDetailPageViews":1,"totalUnitsSold":4,"clicks":0,"totalNewToBrandDPVRate":350,"totalCost":0.00252985},{"date":"2025-04-01","newToBrandROAS":8.796308015899696,"detailPageViews":219,"orderId":593107972266925483,"totalNewToBrandSales":1417.72,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":17,"ROAS":8.796308015899696,"combinedUnitsSold":18,"sales":1017.2499999999999,"totalAddToCart":26,"eCPM":2.4381242427053498,"detailPageViewRate":0.46171361106426045,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":64,"addToCart":17,"totalNewToBrandROAS":12.259230081397217,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":12.259230081397217,"purchases":12,"totalNewToBrandDPVs":76,"totalDetailPageViewRate":0.6303761173891044,"totalSales":1417.72,"newToBrandUnitsSold":13,"impressions":47432,"totalNewToBrandPurchases":16,"totalDetailPageView":299,"totalPurchases":17,"combinedProductSales":1417.72,"newToBrandDetailPageViews":55,"totalUnitsSold":18,"clicks":16,"totalNewToBrandDPVRate":0.1602293810086018,"totalCost":115.64510908000014},{"date":"2025-04-02","newToBrandROAS":10.032994998890365,"detailPageViews":211,"orderId":593107972266925483,"totalNewToBrandSales":1369.1,"unitsSold":16,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":18,"ROAS":10.032994998890365,"combinedUnitsSold":22,"sales":1172.6800000000003,"totalAddToCart":38,"eCPM":2.7323004046472503,"detailPageViewRate":0.49324419093926786,"totalNewToBrandPurchasesPercentage":85,"totalNewToBrandDPVViews":72,"addToCart":26,"totalNewToBrandROAS":11.713488294317967,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":14.757489463140836,"purchases":15,"totalNewToBrandDPVs":83,"totalDetailPageViewRate":0.6755809060732152,"totalSales":1724.8899999999999,"newToBrandUnitsSold":16,"impressions":42778,"totalNewToBrandPurchases":17,"totalDetailPageView":289,"totalPurchases":20,"combinedProductSales":1724.89,"newToBrandDetailPageViews":67,"totalUnitsSold":22,"clicks":16,"totalNewToBrandDPVRate":0.1940249661040722,"totalCost":116.88234671000006},{"date":"2025-04-03","newToBrandROAS":7.864483482822443,"detailPageViews":231,"orderId":593107972266925483,"totalNewToBrandSales":1081.2700000000002,"unitsSold":20,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":16,"ROAS":9.446224604845062,"combinedUnitsSold":20,"sales":1298.7400000000002,"totalAddToCart":45,"eCPM":2.974508509584186,"detailPageViewRate":0.49976201808662535,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":82,"addToCart":35,"totalNewToBrandROAS":7.864483482822443,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.446224604845062,"purchases":18,"totalNewToBrandDPVs":89,"totalDetailPageViewRate":0.6360607502920687,"totalSales":1298.7400000000002,"newToBrandUnitsSold":16,"impressions":46222,"totalNewToBrandPurchases":15,"totalDetailPageView":294,"totalPurchases":18,"combinedProductSales":1298.7400000000002,"newToBrandDetailPageViews":72,"totalUnitsSold":20,"clicks":14,"totalNewToBrandDPVRate":0.19254900263943575,"totalCost":137.48773233000026},{"date":"2025-04-04","newToBrandROAS":6.929379413189033,"detailPageViews":235,"orderId":593107972266925483,"totalNewToBrandSales":1285.97,"unitsSold":12,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":16,"ROAS":6.929379413189033,"combinedUnitsSold":16,"sales":980.99,"totalAddToCart":36,"eCPM":1.7598756415101398,"detailPageViewRate":0.2921323172929901,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":58,"addToCart":23,"totalNewToBrandROAS":9.083654312458538,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.083654312458538,"purchases":11,"totalNewToBrandDPVs":72,"totalDetailPageViewRate":0.4040127792349863,"totalSales":1285.97,"newToBrandUnitsSold":12,"impressions":80443,"totalNewToBrandPurchases":15,"totalDetailPageView":325,"totalPurchases":15,"combinedProductSales":1285.97,"newToBrandDetailPageViews":62,"totalUnitsSold":16,"clicks":18,"totalNewToBrandDPVRate":0.08950436955359695,"totalCost":141.56967623000017}]