[{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":7.859254555524689,"detailPageViews":138,"orderId":576780736497411915,"totalNewToBrandSales":145.86,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":7.859254555524689,"combinedUnitsSold":6,"sales":145.86,"totalAddToCart":13,"eCPM":2.457170932079967,"detailPageViewRate":1.827088574076526,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":22,"addToCart":8,"totalNewToBrandROAS":7.859254555524689,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":12.00979876512339,"purchases":2,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":2.2904806037336156,"totalSales":222.89,"newToBrandUnitsSold":4,"impressions":7553,"totalNewToBrandPurchases":2,"totalDetailPageView":173,"totalPurchases":4,"combinedProductSales":222.89,"newToBrandDetailPageViews":23,"totalUnitsSold":6,"clicks":4,"totalNewToBrandDPVRate":0.30451476234608765,"totalCost":18.55901204999999},{"date":"2025-04-05","newToBrandROAS":0,"detailPageViews":39,"orderId":576780736497411915,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":0,"combinedUnitsSold":0,"sales":0,"totalAddToCart":1,"eCPM":2.1734928622848204,"detailPageViewRate":0.6103286384976526,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":4,"addToCart":0,"totalNewToBrandROAS":0,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":0,"purchases":0,"totalNewToBrandDPVs":4,"totalDetailPageViewRate":0.7824726134585289,"totalSales":0,"newToBrandUnitsSold":0,"impressions":6390,"totalNewToBrandPurchases":0,"totalDetailPageView":50,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":4,"totalUnitsSold":0,"clicks":2,"totalNewToBrandDPVRate":0.06259780907668232,"totalCost":13.88861939},{"date":"2025-04-04","newToBrandROAS":4.388214599188358,"detailPageViews":390,"orderId":577005336663286223,"totalNewToBrandSales":738.22,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":11,"ROAS":5.143624944046822,"combinedUnitsSold":14,"sales":742.05,"totalAddToCart":38,"eCPM":2.895860168212279,"detailPageViewRate":0.7828495724436951,"totalNewToBrandPurchasesPercentage":78.57142857142857,"totalNewToBrandDPVViews":88,"addToCart":34,"totalNewToBrandROAS":5.117076755197419,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":6.309111229461596,"purchases":11,"totalNewToBrandDPVs":94,"totalDetailPageViewRate":0.8832149022441689,"totalSales":910.19,"newToBrandUnitsSold":9,"impressions":49818,"totalNewToBrandPurchases":11,"totalDetailPageView":440,"totalPurchases":14,"combinedProductSales":910.19,"newToBrandDetailPageViews":90,"totalUnitsSold":14,"clicks":15,"totalNewToBrandDPVRate":0.18868682002489062,"totalCost":144.26596185999932},{"date":"2025-04-05","newToBrandROAS":7.414631039845983,"detailPageViews":81,"orderId":577005336663286223,"totalNewToBrandSales":935.1200000000001,"unitsSold":12,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":15,"ROAS":7.414631039845983,"combinedUnitsSold":15,"sales":736.3499999999999,"totalAddToCart":9,"eCPM":2.923473754783642,"detailPageViewRate":0.23844568737120989,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":21,"addToCart":7,"totalNewToBrandROAS":9.416133330591128,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":9.416133330591128,"purchases":11,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":0.28848984397998234,"totalSales":935.1200000000001,"newToBrandUnitsSold":12,"impressions":33970,"totalNewToBrandPurchases":14,"totalDetailPageView":98,"totalPurchases":14,"combinedProductSales":935.1200000000001,"newToBrandDetailPageViews":21,"totalUnitsSold":15,"clicks":19,"totalNewToBrandDPVRate":0.07065057403591404,"totalCost":99.31040345000031},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":4,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":2,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":1,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":14,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":7,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":14,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":295,"orderId":577578063322419560,"totalNewToBrandSales":4986.919999999998,"unitsSold":12,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":105,"ROAS":null,"combinedUnitsSold":148,"sales":444.32000000000005,"totalAddToCart":461,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":72.44094488188976,"totalNewToBrandDPVViews":1122,"addToCart":21,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":6,"totalNewToBrandDPVs":1123,"totalDetailPageViewRate":0.0,"totalSales":6759.92,"newToBrandUnitsSold":6,"impressions":0,"totalNewToBrandPurchases":92,"totalDetailPageView":6099,"totalPurchases":127,"combinedProductSales":6759.92,"newToBrandDetailPageViews":72,"totalUnitsSold":148,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":90,"orderId":577578063322419560,"totalNewToBrandSales":4563.11,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":98,"ROAS":null,"combinedUnitsSold":123,"sales":144.42,"totalAddToCart":133,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":79.82456140350878,"totalNewToBrandDPVViews":324,"addToCart":1,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":1,"totalNewToBrandDPVs":325,"totalDetailPageViewRate":0.0,"totalSales":5336.149999999999,"newToBrandUnitsSold":1,"impressions":0,"totalNewToBrandPurchases":91,"totalDetailPageView":1815,"totalPurchases":114,"combinedProductSales":5336.149999999999,"newToBrandDetailPageViews":31,"totalUnitsSold":123,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":4.3344820678620195,"detailPageViews":666,"orderId":577974971928446085,"totalNewToBrandSales":1025.3899999999999,"unitsSold":32,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":26,"ROAS":5.532520327658815,"combinedUnitsSold":35,"sales":1136.07,"totalAddToCart":53,"eCPM":1.8196675707816656,"detailPageViewRate":0.590179623738336,"totalNewToBrandPurchasesPercentage":82.75862068965517,"totalNewToBrandDPVViews":120,"addToCart":43,"totalNewToBrandROAS":4.993522422718734,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.337608271683882,"purchases":26,"totalNewToBrandDPVs":124,"totalDetailPageViewRate":0.6894290499525907,"totalSales":1301.3900000000003,"newToBrandUnitsSold":24,"impressions":112847,"totalNewToBrandPurchases":24,"totalDetailPageView":778,"totalPurchases":29,"combinedProductSales":1301.3900000000003,"newToBrandDetailPageViews":103,"totalUnitsSold":35,"clicks":22,"totalNewToBrandDPVRate":0.10988329330863912,"totalCost":205.34402635999862},{"date":"2025-04-05","newToBrandROAS":3.4003530634266883,"detailPageViews":189,"orderId":577974971928446085,"totalNewToBrandSales":603.72,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":17,"ROAS":3.7196247339356723,"combinedUnitsSold":20,"sales":559.1,"totalAddToCart":15,"eCPM":1.8337525403506236,"detailPageViewRate":0.23057497346557843,"totalNewToBrandPurchasesPercentage":89.47368421052632,"totalNewToBrandDPVViews":31,"addToCart":14,"totalNewToBrandROAS":4.0164762017021,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.69487028884111,"purchases":15,"totalNewToBrandDPVs":32,"totalDetailPageViewRate":0.2537544681525943,"totalSales":705.69,"newToBrandUnitsSold":14,"impressions":81969,"totalNewToBrandPurchases":17,"totalDetailPageView":208,"totalPurchases":19,"combinedProductSales":705.69,"newToBrandDetailPageViews":31,"totalUnitsSold":20,"clicks":18,"totalNewToBrandDPVRate":0.039039148946552964,"totalCost":150.31086198000025},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":707,"orderId":580709527465930802,"totalNewToBrandSales":4359.219999999997,"unitsSold":38,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":115,"ROAS":null,"combinedUnitsSold":135,"sales":1559.0499999999997,"totalAddToCart":331,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":85.84070796460178,"totalNewToBrandDPVViews":1125,"addToCart":54,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":24,"totalNewToBrandDPVs":1128,"totalDetailPageViewRate":0.0,"totalSales":4984.449999999998,"newToBrandUnitsSold":34,"impressions":0,"totalNewToBrandPurchases":97,"totalDetailPageView":4213,"totalPurchases":113,"combinedProductSales":4984.449999999998,"newToBrandDetailPageViews":251,"totalUnitsSold":135,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-05","newToBrandROAS":null,"detailPageViews":220,"orderId":580709527465930802,"totalNewToBrandSales":3823.129999999999,"unitsSold":17,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":97,"ROAS":null,"combinedUnitsSold":113,"sales":603.49,"totalAddToCart":91,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":83.50515463917526,"totalNewToBrandDPVViews":354,"addToCart":14,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":11,"totalNewToBrandDPVs":356,"totalDetailPageViewRate":0.0,"totalSales":4384.489999999998,"newToBrandUnitsSold":16,"impressions":0,"totalNewToBrandPurchases":81,"totalDetailPageView":1291,"totalPurchases":97,"combinedProductSales":4384.489999999998,"newToBrandDetailPageViews":75,"totalUnitsSold":113,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":7.505559838887478,"detailPageViews":435,"orderId":580714306967169892,"totalNewToBrandSales":624.1,"unitsSold":16,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":16,"ROAS":9.10357566599088,"combinedUnitsSold":20,"sales":567.8000000000001,"totalAddToCart":38,"eCPM":2.606615550819128,"detailPageViewRate":1.8179538615847541,"totalNewToBrandPurchasesPercentage":84.21052631578947,"totalNewToBrandDPVViews":65,"addToCart":33,"totalNewToBrandROAS":10.00623736024112,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":12.198598995619056,"purchases":15,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":1.993480441323972,"totalSales":760.84,"newToBrandUnitsSold":13,"impressions":23928,"totalNewToBrandPurchases":16,"totalDetailPageView":477,"totalPurchases":19,"combinedProductSales":760.84,"newToBrandDetailPageViews":66,"totalUnitsSold":20,"clicks":14,"totalNewToBrandDPVRate":0.2841858910063524,"totalCost":62.3710969000001},{"date":"2025-04-05","newToBrandROAS":9.526570270370133,"detailPageViews":138,"orderId":580714306967169892,"totalNewToBrandSales":475.4800000000001,"unitsSold":13,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":12,"ROAS":10.49680069104418,"combinedUnitsSold":14,"sales":468.89000000000004,"totalAddToCart":6,"eCPM":2.4743699767351783,"detailPageViewRate":0.764415886556251,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":11,"addToCart":5,"totalNewToBrandROAS":10.644327651640443,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":11.614558072314491,"purchases":12,"totalNewToBrandDPVs":12,"totalDetailPageViewRate":0.8308868332133164,"totalSales":518.82,"newToBrandUnitsSold":11,"impressions":18053,"totalNewToBrandPurchases":11,"totalDetailPageView":150,"totalPurchases":13,"combinedProductSales":518.82,"newToBrandDetailPageViews":11,"totalUnitsSold":14,"clicks":10,"totalNewToBrandDPVRate":0.06647094665706531,"totalCost":44.66980119000018},{"date":"2025-04-04","newToBrandROAS":5.454615378619282,"detailPageViews":460,"orderId":581820170785891636,"totalNewToBrandSales":1744.2799999999997,"unitsSold":12,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":21,"ROAS":6.59520638603204,"combinedUnitsSold":24,"sales":968.01,"totalAddToCart":75,"eCPM":1.8600984082527525,"detailPageViewRate":0.582964755978557,"totalNewToBrandPurchasesPercentage":86.95652173913044,"totalNewToBrandDPVViews":54,"addToCart":41,"totalNewToBrandROAS":11.884057597574369,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.637696683638344,"purchases":11,"totalNewToBrandDPVs":70,"totalDetailPageViewRate":1.2001470085036816,"totalSales":2001.6699999999998,"newToBrandUnitsSold":10,"impressions":78907,"totalNewToBrandPurchases":20,"totalDetailPageView":947,"totalPurchases":23,"combinedProductSales":2001.67,"newToBrandDetailPageViews":40,"totalUnitsSold":24,"clicks":30,"totalNewToBrandDPVRate":0.08871202808369345,"totalCost":146.77478509999995},{"date":"2025-04-05","newToBrandROAS":7.956716672903721,"detailPageViews":146,"orderId":581820170785891636,"totalNewToBrandSales":1395.16,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":16,"ROAS":7.956716672903721,"combinedUnitsSold":19,"sales":865.28,"totalAddToCart":11,"eCPM":2.1427406590873277,"detailPageViewRate":0.2876733921815889,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":12,"addToCart":3,"totalNewToBrandROAS":12.829249298918683,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.600111399844993,"purchases":8,"totalNewToBrandDPVs":14,"totalDetailPageViewRate":0.4748581336696091,"totalSales":1478.99,"newToBrandUnitsSold":8,"impressions":50752,"totalNewToBrandPurchases":16,"totalDetailPageView":241,"totalPurchases":18,"combinedProductSales":1478.99,"newToBrandDetailPageViews":11,"totalUnitsSold":19,"clicks":18,"totalNewToBrandDPVRate":0.027585119798234557,"totalCost":108.74837393000007},{"date":"2025-04-04","newToBrandROAS":20.14157215431675,"detailPageViews":4688,"orderId":584304828906703631,"totalNewToBrandSales":5223.129999999999,"unitsSold":64,"newToBrandPurchases":46,"totalNewToBrandUnitsSold":55,"ROAS":27.428662469929986,"combinedUnitsSold":74,"sales":6197.8899999999985,"totalAddToCart":332,"eCPM":2.875664811524843,"detailPageViewRate":5.966046476112907,"totalNewToBrandPurchasesPercentage":73.97260273972603,"totalNewToBrandDPVViews":232,"addToCart":282,"totalNewToBrandROAS":23.114877773978794,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":31.002948804547678,"purchases":63,"totalNewToBrandDPVs":234,"totalDetailPageViewRate":6.869607269210211,"totalSales":7005.549999999998,"newToBrandUnitsSold":47,"impressions":78578,"totalNewToBrandPurchases":54,"totalDetailPageView":5398,"totalPurchases":73,"combinedProductSales":7005.549999999998,"newToBrandDetailPageViews":205,"totalUnitsSold":74,"clicks":32,"totalNewToBrandDPVRate":0.297793275471506,"totalCost":225.9639895599991},{"date":"2025-04-05","newToBrandROAS":20.629306470652526,"detailPageViews":1225,"orderId":584304828906703631,"totalNewToBrandSales":4320.299999999999,"unitsSold":46,"newToBrandPurchases":38,"totalNewToBrandUnitsSold":51,"ROAS":25.240483367541707,"combinedUnitsSold":61,"sales":4202.589999999999,"totalAddToCart":76,"eCPM":3.163451862899691,"detailPageViewRate":2.3274371591967014,"totalNewToBrandPurchasesPercentage":83.60655737704919,"totalNewToBrandDPVViews":77,"addToCart":62,"totalNewToBrandROAS":25.947442004285556,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":30.8743509165823,"purchases":46,"totalNewToBrandDPVs":77,"totalDetailPageViewRate":2.6295290027169265,"totalSales":5140.639999999999,"newToBrandUnitsSold":38,"impressions":52633,"totalNewToBrandPurchases":51,"totalDetailPageView":1384,"totalPurchases":61,"combinedProductSales":5140.639999999999,"newToBrandDetailPageViews":69,"totalUnitsSold":61,"clicks":30,"totalNewToBrandDPVRate":0.1462960500066498,"totalCost":166.50196189999946},{"date":"2025-04-04","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-04-04","newToBrandROAS":18.585231658963068,"detailPageViews":188,"orderId":587410510249652600,"totalNewToBrandSales":1026.64,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":10,"ROAS":18.585231658963068,"combinedUnitsSold":12,"sales":834.6700000000001,"totalAddToCart":30,"eCPM":2.0545491509218103,"detailPageViewRate":0.8600576421611236,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":25,"addToCart":12,"totalNewToBrandROAS":22.859743647618632,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":24.488097357731572,"purchases":5,"totalNewToBrandDPVs":28,"totalDetailPageViewRate":1.7521387071686718,"totalSales":1099.77,"newToBrandUnitsSold":7,"impressions":21859,"totalNewToBrandPurchases":6,"totalDetailPageView":383,"totalPurchases":8,"combinedProductSales":1099.77,"newToBrandDetailPageViews":27,"totalUnitsSold":12,"clicks":11,"totalNewToBrandDPVRate":0.12809369138569926,"totalCost":44.91038988999985},{"date":"2025-04-05","newToBrandROAS":6.43438058793032,"detailPageViews":45,"orderId":587410510249652600,"totalNewToBrandSales":424.59000000000003,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":5,"ROAS":6.43438058793032,"combinedUnitsSold":5,"sales":209.29,"totalAddToCart":12,"eCPM":1.9201198022432089,"detailPageViewRate":0.26564344746162927,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":3,"addToCart":5,"totalNewToBrandROAS":13.053531720719265,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":13.053531720719265,"purchases":2,"totalNewToBrandDPVs":4,"totalDetailPageViewRate":0.5076741440377803,"totalSales":424.59000000000003,"newToBrandUnitsSold":2,"impressions":16940,"totalNewToBrandPurchases":5,"totalDetailPageView":86,"totalPurchases":5,"combinedProductSales":424.59000000000003,"newToBrandDetailPageViews":3,"totalUnitsSold":5,"clicks":3,"totalNewToBrandDPVRate":0.023612750885478158,"totalCost":32.52682944999996},{"date":"2025-04-04","newToBrandROAS":4.65709921794424,"detailPageViews":343,"orderId":589088250374805345,"totalNewToBrandSales":379.96,"unitsSold":16,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":16,"ROAS":6.35451025738016,"combinedUnitsSold":20,"sales":359.54,"totalAddToCart":37,"eCPM":2.393818107124721,"detailPageViewRate":1.451176171941107,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":35,"addToCart":31,"totalNewToBrandROAS":6.7154133542698045,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":8.941807238461214,"purchases":14,"totalNewToBrandDPVs":39,"totalDetailPageViewRate":1.7896429175833475,"totalSales":505.93000000000006,"newToBrandUnitsSold":13,"impressions":23636,"totalNewToBrandPurchases":14,"totalDetailPageView":423,"totalPurchases":18,"combinedProductSales":505.93000000000006,"newToBrandDetailPageViews":32,"totalUnitsSold":20,"clicks":11,"totalNewToBrandDPVRate":0.16500253850059232,"totalCost":56.580284779999914},{"date":"2025-04-05","newToBrandROAS":7.536759589335636,"detailPageViews":108,"orderId":589088250374805345,"totalNewToBrandSales":364.90000000000003,"unitsSold":15,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":17,"ROAS":7.536759589335636,"combinedUnitsSold":18,"sales":306.4200000000001,"totalAddToCart":9,"eCPM":2.2869124783440196,"detailPageViewRate":0.6074924063449206,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":8,"addToCart":8,"totalNewToBrandROAS":8.975143835743664,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":8.975143835743664,"purchases":15,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":0.7706153673079087,"totalSales":364.90000000000003,"newToBrandUnitsSold":15,"impressions":17778,"totalNewToBrandPurchases":17,"totalDetailPageView":137,"totalPurchases":18,"combinedProductSales":364.90000000000003,"newToBrandDetailPageViews":6,"totalUnitsSold":18,"clicks":6,"totalNewToBrandDPVRate":0.04499943750703116,"totalCost":40.65673003999998},{"date":"2025-04-04","newToBrandROAS":9.26611544326354,"detailPageViews":611,"orderId":592434507266268936,"totalNewToBrandSales":1051.04,"unitsSold":41,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":35,"ROAS":11.804712319162268,"combinedUnitsSold":47,"sales":1196.1899999999998,"totalAddToCart":58,"eCPM":2.0353017299696696,"detailPageViewRate":1.2272279912426938,"totalNewToBrandPurchasesPercentage":71.7948717948718,"totalNewToBrandDPVViews":85,"addToCart":53,"totalNewToBrandROAS":10.372286038114607,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":13.496879969256948,"purchases":34,"totalNewToBrandDPVs":85,"totalDetailPageViewRate":1.3196215879647297,"totalSales":1367.6599999999999,"newToBrandUnitsSold":31,"impressions":49787,"totalNewToBrandPurchases":28,"totalDetailPageView":657,"totalPurchases":39,"combinedProductSales":1367.6599999999999,"newToBrandDetailPageViews":83,"totalUnitsSold":47,"clicks":8,"totalNewToBrandDPVRate":0.17072729829071845,"totalCost":101.33156722999993},{"date":"2025-04-05","newToBrandROAS":10.386754982050126,"detailPageViews":170,"orderId":592434507266268936,"totalNewToBrandSales":877.1300000000001,"unitsSold":25,"newToBrandPurchases":24,"totalNewToBrandUnitsSold":27,"ROAS":10.879200594439299,"combinedUnitsSold":28,"sales":817.19,"totalAddToCart":21,"eCPM":2.2233866342055277,"detailPageViewRate":0.5031967795406109,"totalNewToBrandPurchasesPercentage":96.42857142857143,"totalNewToBrandDPVViews":26,"addToCart":19,"totalNewToBrandROAS":11.677178156121029,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.169623768510204,"purchases":25,"totalNewToBrandDPVs":26,"totalDetailPageViewRate":0.5831162680558845,"totalSales":914.1200000000002,"newToBrandUnitsSold":24,"impressions":33784,"totalNewToBrandPurchases":27,"totalDetailPageView":197,"totalPurchases":28,"combinedProductSales":914.1200000000002,"newToBrandDetailPageViews":26,"totalUnitsSold":28,"clicks":2,"totalNewToBrandDPVRate":0.07695950745915225,"totalCost":75.11489404999955},{"date":"2025-04-04","newToBrandROAS":1.838370607135053,"detailPageViews":120,"orderId":592531500552192856,"totalNewToBrandSales":219.95,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":2.624158385581859,"combinedUnitsSold":9,"sales":233.70000000000002,"totalAddToCart":12,"eCPM":1.8160469112339206,"detailPageViewRate":0.24470319541589347,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":2,"addToCart":7,"totalNewToBrandROAS":2.4697631018773203,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.2555508803241264,"purchases":7,"totalNewToBrandDPVs":2,"totalDetailPageViewRate":0.4098778523216216,"totalSales":289.93000000000006,"newToBrandUnitsSold":5,"impressions":49039,"totalNewToBrandPurchases":7,"totalDetailPageView":201,"totalPurchases":9,"combinedProductSales":289.93000000000006,"newToBrandDetailPageViews":2,"totalUnitsSold":9,"clicks":6,"totalNewToBrandDPVRate":0.0040783865902648915,"totalCost":89.05712448000023},{"date":"2025-04-05","newToBrandROAS":1.9608235794746336,"detailPageViews":17,"orderId":592531500552192856,"totalNewToBrandSales":189.94000000000003,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":6,"ROAS":1.9608235794746336,"combinedUnitsSold":6,"sales":125.46,"totalAddToCart":0,"eCPM":1.5858259275782551,"detailPageViewRate":0.042134483356879075,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":1,"addToCart":0,"totalNewToBrandROAS":2.9685862480903236,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.9685862480903236,"purchases":4,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.04709148139886485,"totalSales":189.94000000000003,"newToBrandUnitsSold":4,"impressions":40347,"totalNewToBrandPurchases":6,"totalDetailPageView":19,"totalPurchases":6,"combinedProductSales":189.94000000000003,"newToBrandDetailPageViews":1,"totalUnitsSold":6,"clicks":8,"totalNewToBrandDPVRate":0.0024784990209928866,"totalCost":63.98331869999986},{"date":"2025-04-04","newToBrandROAS":6.929379413189033,"detailPageViews":236,"orderId":593107972266925483,"totalNewToBrandSales":1285.97,"unitsSold":12,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":16,"ROAS":6.929379413189033,"combinedUnitsSold":16,"sales":980.99,"totalAddToCart":36,"eCPM":1.7598756415101398,"detailPageViewRate":0.29337543353679,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":57,"addToCart":23,"totalNewToBrandROAS":9.083654312458538,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.083654312458538,"purchases":11,"totalNewToBrandDPVs":69,"totalDetailPageViewRate":0.4052558954787862,"totalSales":1285.97,"newToBrandUnitsSold":12,"impressions":80443,"totalNewToBrandPurchases":15,"totalDetailPageView":326,"totalPurchases":15,"combinedProductSales":1285.97,"newToBrandDetailPageViews":60,"totalUnitsSold":16,"clicks":18,"totalNewToBrandDPVRate":0.08577502082219708,"totalCost":141.56967623000017},{"date":"2025-04-05","newToBrandROAS":12.44736340598007,"detailPageViews":55,"orderId":593107972266925483,"totalNewToBrandSales":1765.1999999999998,"unitsSold":17,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":20,"ROAS":12.44736340598007,"combinedUnitsSold":20,"sales":1312.2199999999998,"totalAddToCart":13,"eCPM":2.3990515529208385,"detailPageViewRate":0.12516214186559863,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":25,"addToCart":9,"totalNewToBrandROAS":16.744208962091736,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":16.744208962091736,"purchases":14,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.17522699861183808,"totalSales":1765.1999999999998,"newToBrandUnitsSold":17,"impressions":43943,"totalNewToBrandPurchases":17,"totalDetailPageView":77,"totalPurchases":17,"combinedProductSales":1765.2,"newToBrandDetailPageViews":22,"totalUnitsSold":20,"clicks":16,"totalNewToBrandDPVRate":0.061443233279475686,"totalCost":105.42152239000042}]