[{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-21","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-23","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":15.102470733219608,"detailPageViews":178,"orderId":576780736497411915,"totalNewToBrandSales":313.65000000000003,"unitsSold":9,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":27.194526132380552,"combinedUnitsSold":11,"sales":431.71000000000004,"totalAddToCart":17,"eCPM":1.9516702630931888,"detailPageViewRate":2.1883452176051144,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":24,"addToCart":13,"totalNewToBrandROAS":19.757622296034747,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":31.849677695195687,"purchases":5,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":2.544873371035161,"totalSales":505.61,"newToBrandUnitsSold":5,"impressions":8134,"totalNewToBrandPurchases":6,"totalDetailPageView":207,"totalPurchases":7,"combinedProductSales":505.61,"newToBrandDetailPageViews":23,"totalUnitsSold":11,"clicks":3,"totalNewToBrandDPVRate":0.29505778214900413,"totalCost":15.874885919999999},{"date":"2025-03-18","newToBrandROAS":11.743028212100988,"detailPageViews":164,"orderId":576780736497411915,"totalNewToBrandSales":261.68,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":11.743028212100988,"combinedUnitsSold":7,"sales":193.96,"totalAddToCart":15,"eCPM":1.9873702707255418,"detailPageViewRate":1.973288412946697,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":22,"addToCart":11,"totalNewToBrandROAS":15.843037855963015,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":16.935849050170187,"purchases":2,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":2.2740945734568645,"totalSales":279.73,"newToBrandUnitsSold":4,"impressions":8311,"totalNewToBrandPurchases":3,"totalDetailPageView":189,"totalPurchases":4,"combinedProductSales":279.73,"newToBrandDetailPageViews":22,"totalUnitsSold":7,"clicks":2,"totalNewToBrandDPVRate":0.2767416676693539,"totalCost":16.51703431999998},{"date":"2025-03-19","newToBrandROAS":33.77989268617608,"detailPageViews":174,"orderId":576780736497411915,"totalNewToBrandSales":613.46,"unitsSold":15,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":13,"ROAS":36.878211717948474,"combinedUnitsSold":16,"sales":628.46,"totalAddToCart":17,"eCPM":2.1325865073207337,"detailPageViewRate":2.177449630834689,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":26,"addToCart":15,"totalNewToBrandROAS":35.99800744755859,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":39.09632647933098,"purchases":8,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":2.627956451007383,"totalSales":666.26,"newToBrandUnitsSold":12,"impressions":7991,"totalNewToBrandPurchases":8,"totalDetailPageView":210,"totalPurchases":9,"combinedProductSales":666.26,"newToBrandDetailPageViews":25,"totalUnitsSold":16,"clicks":4,"totalNewToBrandDPVRate":0.3378801151295207,"totalCost":17.041498779999984},{"date":"2025-03-20","newToBrandROAS":25.129920657415965,"detailPageViews":194,"orderId":576780736497411915,"totalNewToBrandSales":408.94000000000005,"unitsSold":10,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":10,"ROAS":25.129920657415965,"combinedUnitsSold":12,"sales":408.94000000000005,"totalAddToCart":16,"eCPM":2.132769577981649,"detailPageViewRate":2.54259501965924,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":34,"addToCart":13,"totalNewToBrandROAS":25.129920657415965,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":30.901432732890378,"purchases":5,"totalNewToBrandDPVs":37,"totalDetailPageViewRate":2.9226736566186107,"totalSales":502.86,"newToBrandUnitsSold":10,"impressions":7630,"totalNewToBrandPurchases":5,"totalDetailPageView":223,"totalPurchases":7,"combinedProductSales":502.86,"newToBrandDetailPageViews":34,"totalUnitsSold":12,"clicks":5,"totalNewToBrandDPVRate":0.4849279161205766,"totalCost":16.27303187999998},{"date":"2025-03-21","newToBrandROAS":38.74832809606381,"detailPageViews":265,"orderId":576780736497411915,"totalNewToBrandSales":661.79,"unitsSold":19,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":17,"ROAS":43.17652443312739,"combinedUnitsSold":19,"sales":737.42,"totalAddToCart":21,"eCPM":1.712714451464091,"detailPageViewRate":2.6574408343361413,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":49,"addToCart":19,"totalNewToBrandROAS":38.74832809606381,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":43.17652443312739,"purchases":11,"totalNewToBrandDPVs":50,"totalDetailPageViewRate":2.9482551143200966,"totalSales":737.42,"newToBrandUnitsSold":17,"impressions":9972,"totalNewToBrandPurchases":9,"totalDetailPageView":294,"totalPurchases":11,"combinedProductSales":737.42,"newToBrandDetailPageViews":45,"totalUnitsSold":19,"clicks":2,"totalNewToBrandDPVRate":0.5014039310068191,"totalCost":17.079188509999916},{"date":"2025-03-22","newToBrandROAS":25.54777608219866,"detailPageViews":349,"orderId":576780736497411915,"totalNewToBrandSales":471.79999999999995,"unitsSold":12,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":13,"ROAS":25.54777608219866,"combinedUnitsSold":13,"sales":431.44000000000005,"totalAddToCart":18,"eCPM":2.23262501322051,"detailPageViewRate":4.613960867265996,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":45,"addToCart":17,"totalNewToBrandROAS":27.937698765949666,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":27.937698765949666,"purchases":5,"totalNewToBrandDPVs":46,"totalDetailPageViewRate":5.274986779481756,"totalSales":471.79999999999995,"newToBrandUnitsSold":12,"impressions":7564,"totalNewToBrandPurchases":6,"totalDetailPageView":399,"totalPurchases":6,"combinedProductSales":471.79999999999995,"newToBrandDetailPageViews":46,"totalUnitsSold":13,"clicks":5,"totalNewToBrandDPVRate":0.6081438392384982,"totalCost":16.887575599999938},{"date":"2025-03-23","newToBrandROAS":17.31027928392568,"detailPageViews":364,"orderId":576780736497411915,"totalNewToBrandSales":290.48,"unitsSold":10,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":24.816485489527714,"combinedUnitsSold":10,"sales":416.44,"totalAddToCart":23,"eCPM":2.130892783492053,"detailPageViewRate":4.622222222222222,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":53,"addToCart":20,"totalNewToBrandROAS":17.31027928392568,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":24.816485489527714,"purchases":7,"totalNewToBrandDPVs":53,"totalDetailPageViewRate":5.447619047619048,"totalSales":416.44,"newToBrandUnitsSold":6,"impressions":7875,"totalNewToBrandPurchases":5,"totalDetailPageView":429,"totalPurchases":7,"combinedProductSales":416.44,"newToBrandDetailPageViews":49,"totalUnitsSold":10,"clicks":6,"totalNewToBrandDPVRate":0.6730158730158731,"totalCost":16.780780669999913},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":1.602727259391842,"detailPageViews":240,"orderId":577005336663286223,"totalNewToBrandSales":486.77000000000004,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":8,"ROAS":1.602727259391842,"combinedUnitsSold":8,"sales":185.05,"totalAddToCart":20,"eCPM":1.8202368729801028,"detailPageViewRate":0.37836389147262384,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":37,"addToCart":12,"totalNewToBrandROAS":4.215939195104928,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":4.215939195104928,"purchases":4,"totalNewToBrandDPVs":43,"totalDetailPageViewRate":0.4839904778420646,"totalSales":486.77000000000004,"newToBrandUnitsSold":4,"impressions":63431,"totalNewToBrandPurchases":8,"totalDetailPageView":307,"totalPurchases":8,"combinedProductSales":486.77,"newToBrandDetailPageViews":39,"totalUnitsSold":8,"clicks":12,"totalNewToBrandDPVRate":0.06779019722217842,"totalCost":115.4594450900009},{"date":"2025-03-18","newToBrandROAS":5.830000343112115,"detailPageViews":278,"orderId":577005336663286223,"totalNewToBrandSales":823.2900000000001,"unitsSold":12,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":14,"ROAS":5.830000343112115,"combinedUnitsSold":14,"sales":712.11,"totalAddToCart":24,"eCPM":2.0072270949665576,"detailPageViewRate":0.45683861107915796,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":63,"addToCart":20,"totalNewToBrandROAS":6.740224098075821,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":6.740224098075821,"purchases":12,"totalNewToBrandDPVs":67,"totalDetailPageViewRate":0.565296698601548,"totalSales":823.2900000000001,"newToBrandUnitsSold":12,"impressions":60853,"totalNewToBrandPurchases":14,"totalDetailPageView":344,"totalPurchases":14,"combinedProductSales":823.2900000000001,"newToBrandDetailPageViews":61,"totalUnitsSold":14,"clicks":15,"totalNewToBrandDPVRate":0.11010139187878987,"totalCost":122.14579040999993},{"date":"2025-03-19","newToBrandROAS":3.6165787798865474,"detailPageViews":323,"orderId":577005336663286223,"totalNewToBrandSales":694.5000000000001,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":14,"ROAS":3.90789773458379,"combinedUnitsSold":18,"sales":458.9100000000001,"totalAddToCart":30,"eCPM":1.8768007842416534,"detailPageViewRate":0.5162218315486655,"totalNewToBrandPurchasesPercentage":76.47058823529412,"totalNewToBrandDPVViews":48,"addToCart":23,"totalNewToBrandROAS":5.914089857855444,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":7.971631098251457,"purchases":10,"totalNewToBrandDPVs":55,"totalDetailPageViewRate":0.608918011826754,"totalSales":936.1199999999999,"newToBrandUnitsSold":10,"impressions":62570,"totalNewToBrandPurchases":13,"totalDetailPageView":381,"totalPurchases":17,"combinedProductSales":936.1199999999999,"newToBrandDetailPageViews":54,"totalUnitsSold":18,"clicks":42,"totalNewToBrandDPVRate":0.08790155026370465,"totalCost":117.43142507000026},{"date":"2025-03-20","newToBrandROAS":6.640511419098676,"detailPageViews":327,"orderId":577005336663286223,"totalNewToBrandSales":875.3700000000001,"unitsSold":16,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":14,"ROAS":10.153736775186609,"combinedUnitsSold":18,"sales":1189.6999999999998,"totalAddToCart":27,"eCPM":2.0650467297626194,"detailPageViewRate":0.5763231639612965,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":48,"addToCart":21,"totalNewToBrandROAS":7.471023418420699,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":10.984248774508634,"purchases":16,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":0.7613810606461164,"totalSales":1287.0100000000002,"newToBrandUnitsSold":12,"impressions":56739,"totalNewToBrandPurchases":14,"totalDetailPageView":432,"totalPurchases":18,"combinedProductSales":1287.0100000000002,"newToBrandDetailPageViews":49,"totalUnitsSold":18,"clicks":23,"totalNewToBrandDPVRate":0.09517263258076455,"totalCost":117.16868640000125},{"date":"2025-03-21","newToBrandROAS":8.707972626378963,"detailPageViews":374,"orderId":577005336663286223,"totalNewToBrandSales":1115.65,"unitsSold":20,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":18,"ROAS":10.147318371704543,"combinedUnitsSold":24,"sales":1247.63,"totalAddToCart":34,"eCPM":2.277937853450677,"detailPageViewRate":0.6929133858267716,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":72,"addToCart":27,"totalNewToBrandROAS":9.073888686062512,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.459785020985148,"purchases":20,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":0.889300602130616,"totalSales":1409.0000000000002,"newToBrandUnitsSold":17,"impressions":53975,"totalNewToBrandPurchases":18,"totalDetailPageView":480,"totalPurchases":24,"combinedProductSales":1409.0000000000002,"newToBrandDetailPageViews":75,"totalUnitsSold":24,"clicks":50,"totalNewToBrandDPVRate":0.16118573413617415,"totalCost":122.95169564000028},{"date":"2025-03-22","newToBrandROAS":10.776396219623072,"detailPageViews":497,"orderId":577005336663286223,"totalNewToBrandSales":1336.48,"unitsSold":27,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":23,"ROAS":13.243594917157091,"combinedUnitsSold":29,"sales":1642.46,"totalAddToCart":53,"eCPM":3.26649976216188,"detailPageViewRate":1.3090315273790396,"totalNewToBrandPurchasesPercentage":80.76923076923077,"totalNewToBrandDPVViews":115,"addToCart":42,"totalNewToBrandROAS":10.776396219623072,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":13.521697025392756,"purchases":24,"totalNewToBrandDPVs":132,"totalDetailPageViewRate":1.5118392288039613,"totalSales":1676.95,"newToBrandUnitsSold":23,"impressions":37967,"totalNewToBrandPurchases":21,"totalDetailPageView":574,"totalPurchases":26,"combinedProductSales":1676.95,"newToBrandDetailPageViews":128,"totalUnitsSold":29,"clicks":28,"totalNewToBrandDPVRate":0.3476703452998657,"totalCost":124.0191964700001},{"date":"2025-03-23","newToBrandROAS":11.521548845144308,"detailPageViews":569,"orderId":577005336663286223,"totalNewToBrandSales":1635.68,"unitsSold":26,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":26,"ROAS":12.108224998939056,"combinedUnitsSold":29,"sales":1526.8500000000001,"totalAddToCart":65,"eCPM":2.2195274673495984,"detailPageViewRate":1.0015137114091597,"totalNewToBrandPurchasesPercentage":89.28571428571429,"totalNewToBrandDPVViews":126,"addToCart":55,"totalNewToBrandROAS":12.971268602852039,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":14.125747035799312,"purchases":25,"totalNewToBrandDPVs":138,"totalDetailPageViewRate":1.1916077023268914,"totalSales":1781.26,"newToBrandUnitsSold":24,"impressions":56814,"totalNewToBrandPurchases":25,"totalDetailPageView":677,"totalPurchases":28,"combinedProductSales":1781.26,"newToBrandDetailPageViews":131,"totalUnitsSold":29,"clicks":21,"totalNewToBrandDPVRate":0.2428978772837681,"totalCost":126.1002335300001},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":8.935108657982589,"detailPageViews":69,"orderId":577282983386136520,"totalNewToBrandSales":284.96000000000004,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":4,"ROAS":8.935108657982589,"combinedUnitsSold":5,"sales":284.96000000000004,"totalAddToCart":14,"eCPM":2.8275706640659592,"detailPageViewRate":0.6117563613795549,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":18,"addToCart":13,"totalNewToBrandROAS":8.935108657982589,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.214978641565947,"purchases":3,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.9043354907349942,"totalSales":357.67,"newToBrandUnitsSold":4,"impressions":11279,"totalNewToBrandPurchases":3,"totalDetailPageView":102,"totalPurchases":4,"combinedProductSales":357.67,"newToBrandDetailPageViews":16,"totalUnitsSold":5,"clicks":7,"totalNewToBrandDPVRate":0.19505275290362623,"totalCost":31.892169519999953},{"date":"2025-03-18","newToBrandROAS":16.07973798908325,"detailPageViews":49,"orderId":577282983386136520,"totalNewToBrandSales":540.3700000000001,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":16.07973798908325,"combinedUnitsSold":7,"sales":540.3700000000001,"totalAddToCart":9,"eCPM":2.80983671237458,"detailPageViewRate":0.40969899665551834,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":18,"addToCart":8,"totalNewToBrandROAS":16.07973798908325,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":16.07973798908325,"purchases":7,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":0.5434782608695652,"totalSales":540.3700000000001,"newToBrandUnitsSold":6,"impressions":11960,"totalNewToBrandPurchases":6,"totalDetailPageView":65,"totalPurchases":7,"combinedProductSales":540.3700000000001,"newToBrandDetailPageViews":18,"totalUnitsSold":7,"clicks":4,"totalNewToBrandDPVRate":0.16722408026755853,"totalCost":33.605647079999976},{"date":"2025-03-19","newToBrandROAS":5.5358018294744715,"detailPageViews":51,"orderId":577282983386136520,"totalNewToBrandSales":179.84,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":5.5358018294744715,"combinedUnitsSold":2,"sales":179.84,"totalAddToCart":7,"eCPM":2.3885531982942387,"detailPageViewRate":0.3749724284979046,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":14,"addToCart":6,"totalNewToBrandROAS":5.5358018294744715,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":5.5358018294744715,"purchases":2,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":0.5661348430262481,"totalSales":179.84,"newToBrandUnitsSold":2,"impressions":13601,"totalNewToBrandPurchases":2,"totalDetailPageView":77,"totalPurchases":2,"combinedProductSales":179.84,"newToBrandDetailPageViews":13,"totalUnitsSold":2,"clicks":5,"totalNewToBrandDPVRate":0.11763840894051909,"totalCost":32.48671204999994},{"date":"2025-03-20","newToBrandROAS":5.1741089247404295,"detailPageViews":25,"orderId":577282983386136520,"totalNewToBrandSales":225.88,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":5.1741089247404295,"combinedUnitsSold":4,"sales":170.39,"totalAddToCart":7,"eCPM":1.857690204208273,"detailPageViewRate":0.14102781068426692,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":6,"addToCart":5,"totalNewToBrandROAS":6.859133305477835,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":6.859133305477835,"purchases":2,"totalNewToBrandDPVs":7,"totalDetailPageViewRate":0.1974389349579737,"totalSales":225.88,"newToBrandUnitsSold":2,"impressions":17727,"totalNewToBrandPurchases":3,"totalDetailPageView":35,"totalPurchases":4,"combinedProductSales":225.88,"newToBrandDetailPageViews":5,"totalUnitsSold":4,"clicks":5,"totalNewToBrandDPVRate":0.03948778699159474,"totalCost":32.93127425000006},{"date":"2025-03-21","newToBrandROAS":4.604712153182819,"detailPageViews":57,"orderId":577282983386136520,"totalNewToBrandSales":197.98000000000002,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":7.564447067770548,"combinedUnitsSold":4,"sales":259.54,"totalAddToCart":10,"eCPM":2.127915228231214,"detailPageViewRate":0.3535102952121062,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":24,"addToCart":7,"totalNewToBrandROAS":5.770244395766406,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":8.729979310354135,"purchases":3,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.5581741503349045,"totalSales":299.53000000000003,"newToBrandUnitsSold":2,"impressions":16124,"totalNewToBrandPurchases":3,"totalDetailPageView":90,"totalPurchases":4,"combinedProductSales":299.53000000000003,"newToBrandDetailPageViews":22,"totalUnitsSold":4,"clicks":4,"totalNewToBrandDPVRate":0.16745224510047135,"totalCost":34.310505140000096},{"date":"2025-03-22","newToBrandROAS":0,"detailPageViews":34,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":0,"combinedUnitsSold":0,"sales":0,"totalAddToCart":1,"eCPM":2.9010432148668337,"detailPageViewRate":0.2911706774000171,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":7,"addToCart":1,"totalNewToBrandROAS":0,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":0,"purchases":0,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":0.37680911192943395,"totalSales":0,"newToBrandUnitsSold":0,"impressions":11677,"totalNewToBrandPurchases":0,"totalDetailPageView":44,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":6,"totalUnitsSold":0,"clicks":6,"totalNewToBrandDPVRate":0.06851074762353344,"totalCost":33.875481620000016},{"date":"2025-03-23","newToBrandROAS":3.4110013981666176,"detailPageViews":34,"orderId":577282983386136520,"totalNewToBrandSales":174.70999999999998,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":5.283573980269767,"combinedUnitsSold":3,"sales":177.73000000000002,"totalAddToCart":8,"eCPM":2.642021321866165,"detailPageViewRate":0.2670436694941879,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":8,"addToCart":8,"totalNewToBrandROAS":5.1937951392164,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":7.066367721319549,"purchases":2,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":0.3298774740810556,"totalSales":237.7,"newToBrandUnitsSold":1,"impressions":12732,"totalNewToBrandPurchases":2,"totalDetailPageView":42,"totalPurchases":3,"combinedProductSales":237.7,"newToBrandDetailPageViews":7,"totalUnitsSold":3,"clicks":4,"totalNewToBrandDPVRate":0.06283380458686773,"totalCost":33.63821547000001},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":0,"detailPageViews":15,"orderId":577578063322419560,"totalNewToBrandSales":44.01,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":1,"ROAS":0,"combinedUnitsSold":2,"sales":0,"totalAddToCart":9,"eCPM":0.45420610164074976,"detailPageViewRate":3.853395265102034E-4,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":19,"addToCart":5,"totalNewToBrandROAS":0.02489147914783328,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":0.04521867207155807,"purchases":0,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":0.0025175515731999955,"totalSales":79.94999999999999,"newToBrandUnitsSold":0,"impressions":3892671,"totalNewToBrandPurchases":1,"totalDetailPageView":98,"totalPurchases":2,"combinedProductSales":79.94999999999999,"newToBrandDetailPageViews":5,"totalUnitsSold":2,"clicks":654,"totalNewToBrandDPVRate":5.908539406489785E-4,"totalCost":1768.074919879999},{"date":"2025-03-21","newToBrandROAS":0,"detailPageViews":136,"orderId":577578063322419560,"totalNewToBrandSales":1003.55,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":23,"ROAS":0,"combinedUnitsSold":24,"sales":0,"totalAddToCart":169,"eCPM":0.2481014297987828,"detailPageViewRate":0.0015321811556363704,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":436,"addToCart":46,"totalNewToBrandROAS":0.4557020228717642,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":0.46751744475918705,"purchases":0,"totalNewToBrandDPVs":442,"totalDetailPageViewRate":0.02041406069127282,"totalSales":1029.5699999999997,"newToBrandUnitsSold":0,"impressions":8876235,"totalNewToBrandPurchases":19,"totalDetailPageView":1812,"totalPurchases":20,"combinedProductSales":1029.57,"newToBrandDetailPageViews":42,"totalUnitsSold":24,"clicks":1319,"totalNewToBrandDPVRate":0.004979588755818205,"totalCost":2202.206594729999},{"date":"2025-03-22","newToBrandROAS":0.04301365182256585,"detailPageViews":340,"orderId":577578063322419560,"totalNewToBrandSales":3644.0299999999997,"unitsSold":6,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":80,"ROAS":0.06452047773384877,"combinedUnitsSold":102,"sales":143.22,"totalAddToCart":382,"eCPM":0.2866236233743813,"detailPageViewRate":0.004390205039361416,"totalNewToBrandPurchasesPercentage":79.54545454545455,"totalNewToBrandDPVViews":1048,"addToCart":77,"totalNewToBrandROAS":1.6416321496751636,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":1.9585177050638414,"purchases":3,"totalNewToBrandDPVs":1073,"totalDetailPageViewRate":0.06103676241488651,"totalSales":4347.439999999998,"newToBrandUnitsSold":4,"impressions":7744513,"totalNewToBrandPurchases":70,"totalDetailPageView":4727,"totalPurchases":88,"combinedProductSales":4347.439999999998,"newToBrandDetailPageViews":129,"totalUnitsSold":102,"clicks":1343,"totalNewToBrandDPVRate":0.013854970609514117,"totalCost":2219.7603773299998},{"date":"2025-03-23","newToBrandROAS":0.17602238964624517,"detailPageViews":529,"orderId":577578063322419560,"totalNewToBrandSales":5054.449999999996,"unitsSold":11,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":121,"ROAS":0.17602238964624517,"combinedUnitsSold":165,"sales":390.15,"totalAddToCart":557,"eCPM":0.3348917535859733,"detailPageViewRate":0.007992753639611423,"totalNewToBrandPurchasesPercentage":77.61194029850746,"totalNewToBrandDPVViews":1627,"addToCart":89,"totalNewToBrandROAS":2.280395661533931,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":3.034609755527594,"purchases":8,"totalNewToBrandDPVs":1648,"totalDetailPageViewRate":0.11050850684332315,"totalSales":6726.149999999993,"newToBrandUnitsSold":11,"impressions":6618495,"totalNewToBrandPurchases":104,"totalDetailPageView":7314,"totalPurchases":134,"combinedProductSales":6726.149999999995,"newToBrandDetailPageViews":179,"totalUnitsSold":165,"clicks":1547,"totalNewToBrandDPVRate":0.024899920601284733,"totalCost":2216.479396649996},{"date":"2025-03-17","newToBrandROAS":2.972811677797809,"detailPageViews":966,"orderId":577974971928446085,"totalNewToBrandSales":840.8299999999999,"unitsSold":18,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":22,"ROAS":3.1177064664328933,"combinedUnitsSold":24,"sales":688.3299999999999,"totalAddToCart":82,"eCPM":2.219974332341224,"detailPageViewRate":0.971322849213691,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":270,"addToCart":67,"totalNewToBrandROAS":3.8084365466720462,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.134461144544927,"purchases":16,"totalNewToBrandDPVs":287,"totalDetailPageViewRate":1.1412540723162934,"totalSales":912.81,"newToBrandUnitsSold":17,"impressions":99452,"totalNewToBrandPurchases":20,"totalDetailPageView":1135,"totalPurchases":22,"combinedProductSales":912.81,"newToBrandDetailPageViews":249,"totalUnitsSold":24,"clicks":42,"totalNewToBrandDPVRate":0.28858142621566185,"totalCost":220.7808872999994},{"date":"2025-03-18","newToBrandROAS":3.600562735052511,"detailPageViews":966,"orderId":577974971928446085,"totalNewToBrandSales":899.2300000000001,"unitsSold":30,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":26,"ROAS":4.718177963997067,"combinedUnitsSold":33,"sales":1086.23,"totalAddToCart":77,"eCPM":1.8165505149286725,"detailPageViewRate":0.7622143668728696,"totalNewToBrandPurchasesPercentage":78.57142857142857,"totalNewToBrandDPVViews":243,"addToCart":66,"totalNewToBrandROAS":3.905919713656484,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.0235349426010405,"purchases":25,"totalNewToBrandDPVs":254,"totalDetailPageViewRate":0.8663678828430754,"totalSales":1156.5300000000002,"newToBrandUnitsSold":23,"impressions":126736,"totalNewToBrandPurchases":22,"totalDetailPageView":1098,"totalPurchases":28,"combinedProductSales":1156.5300000000002,"newToBrandDetailPageViews":227,"totalUnitsSold":33,"clicks":31,"totalNewToBrandDPVRate":0.20041661406388084,"totalCost":230.22234606000023},{"date":"2025-03-19","newToBrandROAS":2.2543378533508722,"detailPageViews":850,"orderId":577974971928446085,"totalNewToBrandSales":776.3800000000001,"unitsSold":19,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":23,"ROAS":2.4207936579195595,"combinedUnitsSold":24,"sales":668.84,"totalAddToCart":73,"eCPM":1.7019086612131262,"detailPageViewRate":0.5235892350053283,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":211,"addToCart":53,"totalNewToBrandROAS":2.8100229952389024,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.9764787998075897,"purchases":17,"totalNewToBrandDPVs":225,"totalDetailPageViewRate":0.6418588033830024,"totalSales":822.3700000000001,"newToBrandUnitsSold":18,"impressions":162341,"totalNewToBrandPurchases":19,"totalDetailPageView":1042,"totalPurchases":20,"combinedProductSales":822.3700000000001,"newToBrandDetailPageViews":187,"totalUnitsSold":24,"clicks":37,"totalNewToBrandDPVRate":0.1385971504425869,"totalCost":276.2895539700001},{"date":"2025-03-20","newToBrandROAS":3.502724771281201,"detailPageViews":817,"orderId":577974971928446085,"totalNewToBrandSales":999.0299999999999,"unitsSold":29,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":29,"ROAS":3.9649921293943398,"combinedUnitsSold":33,"sales":1006.8000000000001,"totalAddToCart":72,"eCPM":1.1198091328967372,"detailPageViewRate":0.36030076514299575,"totalNewToBrandPurchasesPercentage":86.20689655172413,"totalNewToBrandDPVViews":196,"addToCart":51,"totalNewToBrandROAS":3.93439221993328,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.525636030408025,"purchases":25,"totalNewToBrandDPVs":205,"totalDetailPageViewRate":0.45247072831911095,"totalSales":1149.16,"newToBrandUnitsSold":26,"impressions":226755,"totalNewToBrandPurchases":25,"totalDetailPageView":1026,"totalPurchases":29,"combinedProductSales":1149.16,"newToBrandDetailPageViews":170,"totalUnitsSold":33,"clicks":27,"totalNewToBrandDPVRate":0.09040594474212255,"totalCost":253.92231992999965},{"date":"2025-03-21","newToBrandROAS":1.9694971129140995,"detailPageViews":709,"orderId":577974971928446085,"totalNewToBrandSales":589.95,"unitsSold":14,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":18,"ROAS":1.9694971129140995,"combinedUnitsSold":18,"sales":477.09000000000003,"totalAddToCart":54,"eCPM":0.9750736704208717,"detailPageViewRate":0.285389965865911,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":184,"addToCart":38,"totalNewToBrandROAS":2.435399655753994,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.435399655753994,"purchases":11,"totalNewToBrandDPVs":192,"totalDetailPageViewRate":0.3646873188639145,"totalSales":589.95,"newToBrandUnitsSold":14,"impressions":248432,"totalNewToBrandPurchases":15,"totalDetailPageView":906,"totalPurchases":15,"combinedProductSales":589.95,"newToBrandDetailPageViews":149,"totalUnitsSold":18,"clicks":22,"totalNewToBrandDPVRate":0.07728472982546532,"totalCost":242.239502089998},{"date":"2025-03-22","newToBrandROAS":4.279296156809482,"detailPageViews":1058,"orderId":577974971928446085,"totalNewToBrandSales":1124.1100000000001,"unitsSold":31,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":33,"ROAS":4.792628582705017,"combinedUnitsSold":36,"sales":1088.8,"totalAddToCart":102,"eCPM":1.5690355048310998,"detailPageViewRate":0.7307084003840018,"totalNewToBrandPurchasesPercentage":91.17647058823529,"totalNewToBrandDPVViews":263,"addToCart":75,"totalNewToBrandROAS":4.948054478420773,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.461386904316308,"purchases":29,"totalNewToBrandDPVs":274,"totalDetailPageViewRate":0.8833421966834956,"totalSales":1240.73,"newToBrandUnitsSold":28,"impressions":144791,"totalNewToBrandPurchases":31,"totalDetailPageView":1279,"totalPurchases":34,"combinedProductSales":1240.73,"newToBrandDetailPageViews":213,"totalUnitsSold":36,"clicks":23,"totalNewToBrandDPVRate":0.1892382813848927,"totalCost":227.18221977999977},{"date":"2025-03-23","newToBrandROAS":2.9329305477730143,"detailPageViews":1091,"orderId":577974971928446085,"totalNewToBrandSales":973.8500000000001,"unitsSold":29,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":30,"ROAS":4.409945274441054,"combinedUnitsSold":40,"sales":965.6400000000001,"totalAddToCart":97,"eCPM":1.9547112029887257,"detailPageViewRate":0.9739245320073914,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":319,"addToCart":64,"totalNewToBrandROAS":4.447439217010916,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.062418865120553,"purchases":24,"totalNewToBrandDPVs":328,"totalDetailPageViewRate":1.2211995965042268,"totalSales":1327.4800000000002,"newToBrandUnitsSold":20,"impressions":112021,"totalNewToBrandPurchases":27,"totalDetailPageView":1368,"totalPurchases":33,"combinedProductSales":1327.4800000000002,"newToBrandDetailPageViews":256,"totalUnitsSold":40,"clicks":30,"totalNewToBrandDPVRate":0.292802242436686,"totalCost":218.96870367000002},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":0.01816639248574988,"detailPageViews":38,"orderId":580709527465930802,"totalNewToBrandSales":172.52,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":0.01816639248574988,"combinedUnitsSold":4,"sales":63.79,"totalAddToCart":35,"eCPM":0.46626091607413017,"detailPageViewRate":5.045784519240971E-4,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":27,"addToCart":31,"totalNewToBrandROAS":0.049130992814572345,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.049130992814572345,"purchases":2,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.001487178595144707,"totalSales":172.52,"newToBrandUnitsSold":2,"impressions":7531039,"totalNewToBrandPurchases":4,"totalDetailPageView":112,"totalPurchases":4,"combinedProductSales":172.52,"newToBrandDetailPageViews":20,"totalUnitsSold":4,"clicks":1176,"totalNewToBrandDPVRate":5.311352125516811E-4,"totalCost":3511.429143130001},{"date":"2025-03-21","newToBrandROAS":0.06141588253539376,"detailPageViews":362,"orderId":580709527465930802,"totalNewToBrandSales":1278.43,"unitsSold":16,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":40,"ROAS":0.12480530671678937,"combinedUnitsSold":58,"sales":544.4899999999999,"totalAddToCart":250,"eCPM":0.2813374383891723,"detailPageViewRate":0.002334421332741775,"totalNewToBrandPurchasesPercentage":69.81132075471697,"totalNewToBrandDPVViews":595,"addToCart":125,"totalNewToBrandROAS":0.29303540609734813,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.42760527426822337,"purchases":12,"totalNewToBrandDPVs":604,"totalDetailPageViewRate":0.012755484519787929,"totalSales":1865.52,"newToBrandUnitsSold":9,"impressions":15507055,"totalNewToBrandPurchases":37,"totalDetailPageView":1978,"totalPurchases":53,"combinedProductSales":1865.5200000000002,"newToBrandDetailPageViews":145,"totalUnitsSold":58,"clicks":2561,"totalNewToBrandDPVRate":0.0038950013397127956,"totalCost":4362.715130660006},{"date":"2025-03-22","newToBrandROAS":0.1337376913265613,"detailPageViews":726,"orderId":580709527465930802,"totalNewToBrandSales":3671.9699999999984,"unitsSold":25,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":100,"ROAS":0.19534721492382612,"combinedUnitsSold":120,"sales":865.99,"totalAddToCart":410,"eCPM":0.35591649293125655,"detailPageViewRate":0.005828799020119473,"totalNewToBrandPurchasesPercentage":83.9622641509434,"totalNewToBrandDPVViews":1111,"addToCart":156,"totalNewToBrandROAS":0.8283110807097559,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.98267325483691,"purchases":16,"totalNewToBrandDPVs":1173,"totalDetailPageViewRate":0.03165696217125493,"totalSales":4356.269999999999,"newToBrandUnitsSold":18,"impressions":12455396,"totalNewToBrandPurchases":89,"totalDetailPageView":3943,"totalPurchases":106,"combinedProductSales":4356.2699999999995,"newToBrandDetailPageViews":334,"totalUnitsSold":120,"clicks":2870,"totalNewToBrandDPVRate":0.00941760502837485,"totalCost":4433.080862390001},{"date":"2025-03-23","newToBrandROAS":0.21441133190742362,"detailPageViews":1025,"orderId":580709527465930802,"totalNewToBrandSales":4903.969999999996,"unitsSold":34,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":129,"ROAS":0.2788937963825305,"combinedUnitsSold":145,"sales":1230.8400000000004,"totalAddToCart":509,"eCPM":0.37371602253155717,"detailPageViewRate":0.008679662450044309,"totalNewToBrandPurchasesPercentage":90.625,"totalNewToBrandDPVViews":1462,"addToCart":163,"totalNewToBrandROAS":1.111181640705564,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":1.244818817942645,"purchases":24,"totalNewToBrandDPVs":1535,"totalDetailPageViewRate":0.04528666808081655,"totalSales":5493.749999999995,"newToBrandUnitsSold":27,"impressions":11809215,"totalNewToBrandPurchases":116,"totalDetailPageView":5348,"totalPurchases":128,"combinedProductSales":5493.749999999996,"newToBrandDetailPageViews":439,"totalUnitsSold":145,"clicks":3120,"totalNewToBrandDPVRate":0.01299832376665172,"totalCost":4413.292859020003},{"date":"2025-03-17","newToBrandROAS":5.670773054074536,"detailPageViews":328,"orderId":580714306967169892,"totalNewToBrandSales":347.8,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":9,"ROAS":5.670773054074536,"combinedUnitsSold":9,"sales":329.53000000000003,"totalAddToCart":36,"eCPM":2.7591397830112516,"detailPageViewRate":1.5573809410759223,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":49,"addToCart":33,"totalNewToBrandROAS":5.985175456580959,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":5.985175456580959,"purchases":8,"totalNewToBrandDPVs":53,"totalDetailPageViewRate":1.733061108209487,"totalSales":347.8,"newToBrandUnitsSold":8,"impressions":21061,"totalNewToBrandPurchases":9,"totalDetailPageView":365,"totalPurchases":9,"combinedProductSales":347.8,"newToBrandDetailPageViews":47,"totalUnitsSold":9,"clicks":10,"totalNewToBrandDPVRate":0.25164996913726795,"totalCost":58.110242969999966},{"date":"2025-03-18","newToBrandROAS":9.888517385245395,"detailPageViews":433,"orderId":580714306967169892,"totalNewToBrandSales":726.3000000000001,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":18,"ROAS":9.888517385245395,"combinedUnitsSold":18,"sales":594.9000000000001,"totalAddToCart":41,"eCPM":2.910390744037527,"detailPageViewRate":2.094722074403754,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":55,"addToCart":35,"totalNewToBrandROAS":12.072667972606707,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":12.072667972606707,"purchases":14,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":2.2156644574524695,"totalSales":726.3000000000001,"newToBrandUnitsSold":15,"impressions":20671,"totalNewToBrandPurchases":17,"totalDetailPageView":458,"totalPurchases":17,"combinedProductSales":726.3000000000001,"newToBrandDetailPageViews":57,"totalUnitsSold":18,"clicks":12,"totalNewToBrandDPVRate":0.2902617193169174,"totalCost":60.160687069999724},{"date":"2025-03-19","newToBrandROAS":7.637156592404534,"detailPageViews":395,"orderId":580714306967169892,"totalNewToBrandSales":456.87,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":15,"ROAS":7.637156592404534,"combinedUnitsSold":15,"sales":456.87,"totalAddToCart":27,"eCPM":2.6227367442676144,"detailPageViewRate":1.731772545924854,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":60,"addToCart":26,"totalNewToBrandROAS":7.637156592404534,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.637156592404534,"purchases":14,"totalNewToBrandDPVs":65,"totalDetailPageViewRate":1.8501468718488319,"totalSales":456.87,"newToBrandUnitsSold":15,"impressions":22809,"totalNewToBrandPurchases":14,"totalDetailPageView":422,"totalPurchases":14,"combinedProductSales":456.87,"newToBrandDetailPageViews":62,"totalUnitsSold":15,"clicks":9,"totalNewToBrandDPVRate":0.28497522907624184,"totalCost":59.82200240000002},{"date":"2025-03-20","newToBrandROAS":3.7848985551054035,"detailPageViews":313,"orderId":580714306967169892,"totalNewToBrandSales":267.03000000000003,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":3.7848985551054035,"combinedUnitsSold":7,"sales":220.46000000000004,"totalAddToCart":22,"eCPM":2.284296163378952,"detailPageViewRate":1.2274991176124552,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":63,"addToCart":17,"totalNewToBrandROAS":4.584421034064211,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":4.584421034064211,"purchases":5,"totalNewToBrandDPVs":67,"totalDetailPageViewRate":1.3961331816933997,"totalSales":267.03000000000003,"newToBrandUnitsSold":5,"impressions":25499,"totalNewToBrandPurchases":7,"totalDetailPageView":356,"totalPurchases":7,"combinedProductSales":267.03000000000003,"newToBrandDetailPageViews":59,"totalUnitsSold":7,"clicks":10,"totalNewToBrandDPVRate":0.2627554021726342,"totalCost":58.2472678699999},{"date":"2025-03-21","newToBrandROAS":7.234343658175716,"detailPageViews":341,"orderId":580714306967169892,"totalNewToBrandSales":489.59000000000003,"unitsSold":13,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":13,"ROAS":7.819616375666415,"combinedUnitsSold":14,"sales":469.76,"totalAddToCart":27,"eCPM":2.226137935225677,"detailPageViewRate":1.2636181723856814,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":56,"addToCart":22,"totalNewToBrandROAS":8.149706193295556,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.734978910786255,"purchases":12,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":1.3747869265545098,"totalSales":524.75,"newToBrandUnitsSold":12,"impressions":26986,"totalNewToBrandPurchases":12,"totalDetailPageView":371,"totalPurchases":13,"combinedProductSales":524.75,"newToBrandDetailPageViews":55,"totalUnitsSold":14,"clicks":9,"totalNewToBrandDPVRate":0.2223375083376566,"totalCost":60.074558320000115},{"date":"2025-03-22","newToBrandROAS":5.639567966227703,"detailPageViews":437,"orderId":580714306967169892,"totalNewToBrandSales":359.15999999999997,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":6.071922089829538,"combinedUnitsSold":11,"sales":365,"totalAddToCart":35,"eCPM":2.823255719049397,"detailPageViewRate":2.0524140522261884,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":61,"addToCart":32,"totalNewToBrandROAS":5.974771336392265,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":6.407125459994099,"purchases":9,"totalNewToBrandDPVs":65,"totalDetailPageViewRate":2.1792222430959987,"totalSales":385.15,"newToBrandUnitsSold":9,"impressions":21292,"totalNewToBrandPurchases":9,"totalDetailPageView":464,"totalPurchases":10,"combinedProductSales":385.15,"newToBrandDetailPageViews":59,"totalUnitsSold":11,"clicks":13,"totalNewToBrandDPVRate":0.3052789780199136,"totalCost":60.11276076999976},{"date":"2025-03-23","newToBrandROAS":4.978671474570624,"detailPageViews":470,"orderId":580714306967169892,"totalNewToBrandSales":299.2,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":8,"ROAS":4.978671474570624,"combinedUnitsSold":8,"sales":299.2,"totalAddToCart":31,"eCPM":2.7514125684460984,"detailPageViewRate":2.15181759912096,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":62,"addToCart":29,"totalNewToBrandROAS":4.978671474570624,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":4.978671474570624,"purchases":8,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":2.261697646735647,"totalSales":299.2,"newToBrandUnitsSold":8,"impressions":21842,"totalNewToBrandPurchases":8,"totalDetailPageView":494,"totalPurchases":8,"combinedProductSales":299.2,"newToBrandDetailPageViews":61,"totalUnitsSold":8,"clicks":15,"totalNewToBrandDPVRate":0.31132680157494735,"totalCost":60.09635331999968},{"date":"2025-03-17","newToBrandROAS":6.496341320304594,"detailPageViews":503,"orderId":581820170785891636,"totalNewToBrandSales":1383.7300000000002,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":16,"ROAS":6.929761777468396,"combinedUnitsSold":18,"sales":879.21,"totalAddToCart":86,"eCPM":1.9068834635905947,"detailPageViewRate":0.7559930863455324,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":68,"addToCart":45,"totalNewToBrandROAS":10.906290038029988,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.0332305174859,"purchases":9,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":1.689336439467949,"totalSales":1526.7100000000003,"newToBrandUnitsSold":8,"impressions":66535,"totalNewToBrandPurchases":16,"totalDetailPageView":1124,"totalPurchases":18,"combinedProductSales":1526.7100000000003,"newToBrandDetailPageViews":45,"totalUnitsSold":18,"clicks":30,"totalNewToBrandDPVRate":0.11873450063876155,"totalCost":126.87449125000022},{"date":"2025-03-18","newToBrandROAS":2.679838016372176,"detailPageViews":390,"orderId":581820170785891636,"totalNewToBrandSales":613.8699999999999,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":2.679838016372176,"combinedUnitsSold":9,"sales":357.51,"totalAddToCart":57,"eCPM":1.978309736635281,"detailPageViewRate":0.5783346926670127,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":54,"addToCart":22,"totalNewToBrandROAS":4.601471743756503,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":5.557041518943563,"purchases":4,"totalNewToBrandDPVs":63,"totalDetailPageViewRate":1.4932898346555943,"totalSales":741.3500000000001,"newToBrandUnitsSold":4,"impressions":67435,"totalNewToBrandPurchases":7,"totalDetailPageView":1007,"totalPurchases":9,"combinedProductSales":741.3500000000001,"newToBrandDetailPageViews":32,"totalUnitsSold":9,"clicks":24,"totalNewToBrandDPVRate":0.09342329650774821,"totalCost":133.4073170900002},{"date":"2025-03-19","newToBrandROAS":8.561499943228903,"detailPageViews":422,"orderId":581820170785891636,"totalNewToBrandSales":1978.9399999999996,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":25,"ROAS":9.169022355707904,"combinedUnitsSold":29,"sales":1210.8700000000001,"totalAddToCart":74,"eCPM":2.038481283958995,"detailPageViewRate":0.6513954062731538,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":63,"addToCart":33,"totalNewToBrandROAS":14.98504802382138,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":17.66335635354619,"purchases":11,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":1.5744628303284762,"totalSales":2332.6399999999994,"newToBrandUnitsSold":10,"impressions":64784,"totalNewToBrandPurchases":22,"totalDetailPageView":1020,"totalPurchases":26,"combinedProductSales":2332.6399999999994,"newToBrandDetailPageViews":43,"totalUnitsSold":29,"clicks":25,"totalNewToBrandDPVRate":0.11268214373919487,"totalCost":132.06097149999954},{"date":"2025-03-20","newToBrandROAS":2.307195653585922,"detailPageViews":504,"orderId":581820170785891636,"totalNewToBrandSales":683.8,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":12,"ROAS":2.307195653585922,"combinedUnitsSold":13,"sales":306.28000000000003,"totalAddToCart":73,"eCPM":2.0175983850082124,"detailPageViewRate":0.7660040124019697,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":71,"addToCart":29,"totalNewToBrandROAS":5.1510395321994675,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":6.468253297336056,"purchases":4,"totalNewToBrandDPVs":77,"totalDetailPageViewRate":1.829898474071372,"totalSales":858.66,"newToBrandUnitsSold":4,"impressions":65796,"totalNewToBrandPurchases":12,"totalDetailPageView":1204,"totalPurchases":13,"combinedProductSales":858.66,"newToBrandDetailPageViews":43,"totalUnitsSold":13,"clicks":23,"totalNewToBrandDPVRate":0.11702839078363426,"totalCost":132.74990334000034},{"date":"2025-03-21","newToBrandROAS":7.602142731838001,"detailPageViews":648,"orderId":581820170785891636,"totalNewToBrandSales":1884.5700000000002,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":22,"ROAS":7.602142731838001,"combinedUnitsSold":25,"sales":1007.0099999999999,"totalAddToCart":95,"eCPM":1.9441969252784992,"detailPageViewRate":0.9510809739773678,"totalNewToBrandPurchasesPercentage":88,"totalNewToBrandDPVViews":83,"addToCart":41,"totalNewToBrandROAS":14.227038587640584,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.584992763471028,"purchases":11,"totalNewToBrandDPVs":88,"totalDetailPageViewRate":1.996095871310525,"totalSales":2064.45,"newToBrandUnitsSold":11,"impressions":68133,"totalNewToBrandPurchases":22,"totalDetailPageView":1360,"totalPurchases":25,"combinedProductSales":2064.45,"newToBrandDetailPageViews":43,"totalUnitsSold":25,"clicks":24,"totalNewToBrandDPVRate":0.12915914461421046,"totalCost":132.46396911},{"date":"2025-03-22","newToBrandROAS":3.9220764003725863,"detailPageViews":794,"orderId":581820170785891636,"totalNewToBrandSales":1067.2900000000002,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":16,"ROAS":5.572268001285063,"combinedUnitsSold":20,"sales":752,"totalAddToCart":89,"eCPM":2.145976527263193,"detailPageViewRate":1.2625820916882664,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":98,"addToCart":35,"totalNewToBrandROAS":7.908545099855766,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":10.477049431352365,"purchases":9,"totalNewToBrandDPVs":109,"totalDetailPageViewRate":2.487000492947668,"totalSales":1413.9200000000003,"newToBrandUnitsSold":6,"impressions":62887,"totalNewToBrandPurchases":16,"totalDetailPageView":1564,"totalPurchases":20,"combinedProductSales":1413.9199999999998,"newToBrandDetailPageViews":66,"totalUnitsSold":20,"clicks":37,"totalNewToBrandDPVRate":0.17332676069775946,"totalCost":134.95402587000044},{"date":"2025-03-23","newToBrandROAS":8.199327224427313,"detailPageViews":781,"orderId":581820170785891636,"totalNewToBrandSales":2059.12,"unitsSold":13,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":26,"ROAS":8.199327224427313,"combinedUnitsSold":28,"sales":1091.72,"totalAddToCart":110,"eCPM":2.048297174943073,"detailPageViewRate":1.201464525259984,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":105,"addToCart":50,"totalNewToBrandROAS":15.464953169643103,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":16.048216050463303,"purchases":13,"totalNewToBrandDPVs":120,"totalDetailPageViewRate":2.535228601316842,"totalSales":2136.78,"newToBrandUnitsSold":13,"impressions":65004,"totalNewToBrandPurchases":26,"totalDetailPageView":1648,"totalPurchases":28,"combinedProductSales":2136.78,"newToBrandDetailPageViews":65,"totalUnitsSold":28,"clicks":37,"totalNewToBrandDPVRate":0.1846040243677312,"totalCost":133.14750955999952},{"date":"2025-03-17","newToBrandROAS":25.66686631384214,"detailPageViews":4141,"orderId":584304828906703631,"totalNewToBrandSales":5352.509999999997,"unitsSold":58,"newToBrandPurchases":48,"totalNewToBrandUnitsSold":56,"ROAS":30.10848612544558,"combinedUnitsSold":69,"sales":5706.459999999996,"totalAddToCart":330,"eCPM":2.7136959754875014,"detailPageViewRate":5.929097104893903,"totalNewToBrandPurchasesPercentage":82.35294117647058,"totalNewToBrandDPVViews":162,"addToCart":284,"totalNewToBrandROAS":28.240971297671187,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":33.59848854945929,"purchases":57,"totalNewToBrandDPVs":169,"totalDetailPageViewRate":6.816815096933078,"totalSales":6367.919999999997,"newToBrandUnitsSold":48,"impressions":69842,"totalNewToBrandPurchases":56,"totalDetailPageView":4761,"totalPurchases":68,"combinedProductSales":6367.919999999996,"newToBrandDetailPageViews":143,"totalUnitsSold":69,"clicks":30,"totalNewToBrandDPVRate":0.2419747429913233,"totalCost":189.52995431999807},{"date":"2025-03-18","newToBrandROAS":32.69515113790103,"detailPageViews":4528,"orderId":584304828906703631,"totalNewToBrandSales":7320.019999999999,"unitsSold":77,"newToBrandPurchases":61,"totalNewToBrandUnitsSold":73,"ROAS":37.182297998267515,"combinedUnitsSold":86,"sales":7550.899999999998,"totalAddToCart":389,"eCPM":2.870479588675103,"detailPageViewRate":6.400271389599559,"totalNewToBrandPurchasesPercentage":85,"totalNewToBrandDPVViews":181,"addToCart":352,"totalNewToBrandROAS":36.04539392566161,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":40.804505494664724,"purchases":71,"totalNewToBrandDPVs":185,"totalDetailPageViewRate":7.28087410066858,"totalSales":8286.49,"newToBrandUnitsSold":66,"impressions":70747,"totalNewToBrandPurchases":68,"totalDetailPageView":5151,"totalPurchases":80,"combinedProductSales":8286.49,"newToBrandDetailPageViews":159,"totalUnitsSold":86,"clicks":40,"totalNewToBrandDPVRate":0.2614951870750703,"totalCost":203.07781945999753},{"date":"2025-03-19","newToBrandROAS":28.211907301120675,"detailPageViews":4262,"orderId":584304828906703631,"totalNewToBrandSales":6336.399999999995,"unitsSold":66,"newToBrandPurchases":53,"totalNewToBrandUnitsSold":64,"ROAS":34.65409623732355,"combinedUnitsSold":77,"sales":6858.049999999995,"totalAddToCart":349,"eCPM":2.7826618155485594,"detailPageViewRate":5.992772676781169,"totalNewToBrandPurchasesPercentage":83.11688311688312,"totalNewToBrandDPVViews":173,"addToCart":305,"totalNewToBrandROAS":32.018170675071914,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":38.4603596112748,"purchases":66,"totalNewToBrandDPVs":177,"totalDetailPageViewRate":6.971414108747311,"totalSales":7611.309999999994,"newToBrandUnitsSold":53,"impressions":71119,"totalNewToBrandPurchases":64,"totalDetailPageView":4958,"totalPurchases":77,"combinedProductSales":7611.309999999994,"newToBrandDetailPageViews":147,"totalUnitsSold":77,"clicks":34,"totalNewToBrandDPVRate":0.24887864002587212,"totalCost":197.900125659998},{"date":"2025-03-20","newToBrandROAS":30.088658057218872,"detailPageViews":6112,"orderId":584304828906703631,"totalNewToBrandSales":6537.099999999997,"unitsSold":78,"newToBrandPurchases":63,"totalNewToBrandUnitsSold":75,"ROAS":36.98101671790885,"combinedUnitsSold":92,"sales":7139.829999999996,"totalAddToCart":425,"eCPM":2.986117606990933,"detailPageViewRate":9.453251875338333,"totalNewToBrandPurchasesPercentage":82.22222222222221,"totalNewToBrandDPVViews":219,"addToCart":379,"totalNewToBrandROAS":33.85915412364747,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":41.023283113209224,"purchases":77,"totalNewToBrandDPVs":224,"totalDetailPageViewRate":10.373520996055989,"totalSales":7920.259999999993,"newToBrandUnitsSold":64,"impressions":64655,"totalNewToBrandPurchases":74,"totalDetailPageView":6707,"totalPurchases":90,"combinedProductSales":7920.259999999995,"newToBrandDetailPageViews":191,"totalUnitsSold":92,"clicks":30,"totalNewToBrandDPVRate":0.34645425721135253,"totalCost":193.0674338799988},{"date":"2025-03-21","newToBrandROAS":26.896679350885215,"detailPageViews":7448,"orderId":584304828906703631,"totalNewToBrandSales":6046.699999999996,"unitsSold":77,"newToBrandPurchases":60,"totalNewToBrandUnitsSold":71,"ROAS":34.22223635673334,"combinedUnitsSold":93,"sales":6947.449999999996,"totalAddToCart":514,"eCPM":2.8761042537365884,"detailPageViewRate":10.551816958277255,"totalNewToBrandPurchasesPercentage":76.66666666666667,"totalNewToBrandDPVViews":233,"addToCart":473,"totalNewToBrandROAS":29.78525884724028,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":37.86939985138087,"purchases":75,"totalNewToBrandDPVs":240,"totalDetailPageViewRate":11.634199900828788,"totalSales":7687.859999999997,"newToBrandUnitsSold":62,"impressions":70585,"totalNewToBrandPurchases":69,"totalDetailPageView":8212,"totalPurchases":90,"combinedProductSales":7687.859999999996,"newToBrandDetailPageViews":214,"totalUnitsSold":93,"clicks":39,"totalNewToBrandDPVRate":0.3400155840476022,"totalCost":203.0098187499971},{"date":"2025-03-22","newToBrandROAS":41.413157658262996,"detailPageViews":8767,"orderId":584304828906703631,"totalNewToBrandSales":9015.729999999992,"unitsSold":108,"newToBrandPurchases":89,"totalNewToBrandUnitsSold":99,"ROAS":48.31249739877128,"combinedUnitsSold":117,"sales":9792.759999999995,"totalAddToCart":643,"eCPM":2.712344375827919,"detailPageViewRate":11.731409990499257,"totalNewToBrandPurchasesPercentage":84.48275862068965,"totalNewToBrandDPVViews":261,"addToCart":596,"totalNewToBrandROAS":44.47902656381082,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":51.37836630431908,"purchases":107,"totalNewToBrandDPVs":267,"totalDetailPageViewRate":12.641340273781964,"totalSales":10414.199999999992,"newToBrandUnitsSold":90,"impressions":74731,"totalNewToBrandPurchases":98,"totalDetailPageView":9447,"totalPurchases":116,"combinedProductSales":10414.199999999993,"newToBrandDetailPageViews":246,"totalUnitsSold":117,"clicks":33,"totalNewToBrandDPVRate":0.35728144946541596,"totalCost":202.69620754999622},{"date":"2025-03-23","newToBrandROAS":38.26873408920665,"detailPageViews":8015,"orderId":584304828906703631,"totalNewToBrandSales":8843.089999999997,"unitsSold":98,"newToBrandPurchases":84,"totalNewToBrandUnitsSold":97,"ROAS":44.77920125995762,"combinedUnitsSold":113,"sales":8974.799999999997,"totalAddToCart":559,"eCPM":2.68336754401461,"detailPageViewRate":10.73087788354688,"totalNewToBrandPurchasesPercentage":85.84070796460178,"totalNewToBrandDPVViews":281,"addToCart":501,"totalNewToBrandROAS":44.12204248227465,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":51.74330806374276,"purchases":98,"totalNewToBrandDPVs":286,"totalDetailPageViewRate":11.602468838280382,"totalSales":10370.569999999994,"newToBrandUnitsSold":84,"impressions":74691,"totalNewToBrandPurchases":97,"totalDetailPageView":8666,"totalPurchases":113,"combinedProductSales":10370.569999999998,"newToBrandDetailPageViews":256,"totalUnitsSold":113,"clicks":38,"totalNewToBrandDPVRate":0.3829109263498949,"totalCost":200.4234052299952},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-21","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-23","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":2.1852607796184955,"detailPageViews":157,"orderId":587410510249652600,"totalNewToBrandSales":168.97999999999996,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":4.136358599163572,"combinedUnitsSold":4,"sales":158.97999999999996,"totalAddToCart":17,"eCPM":2.07150868168589,"detailPageViewRate":0.8461787215694729,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":16,"addToCart":6,"totalNewToBrandROAS":4.396539665911815,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":7.258011038008994,"purchases":2,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":1.8055405842405952,"totalSales":278.9599999999999,"newToBrandUnitsSold":1,"impressions":18554,"totalNewToBrandPurchases":2,"totalDetailPageView":335,"totalPurchases":4,"combinedProductSales":278.9599999999999,"newToBrandDetailPageViews":13,"totalUnitsSold":4,"clicks":12,"totalNewToBrandDPVRate":0.09162444755847796,"totalCost":38.43477208},{"date":"2025-03-18","newToBrandROAS":5.462937098943884,"detailPageViews":221,"orderId":587410510249652600,"totalNewToBrandSales":475.24,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":9,"ROAS":8.303046433634742,"combinedUnitsSold":11,"sales":333.21999999999997,"totalAddToCart":24,"eCPM":2.144504531366891,"detailPageViewRate":1.1809340600619858,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":17,"addToCart":13,"totalNewToBrandROAS":11.841845588861938,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":14.681954923552794,"purchases":5,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":2.3137757828363794,"totalSales":589.2199999999999,"newToBrandUnitsSold":4,"impressions":18714,"totalNewToBrandPurchases":9,"totalDetailPageView":433,"totalPurchases":10,"combinedProductSales":589.2199999999999,"newToBrandDetailPageViews":17,"totalUnitsSold":11,"clicks":11,"totalNewToBrandDPVRate":0.09618467457518436,"totalCost":40.13225779999999},{"date":"2025-03-19","newToBrandROAS":2.724967551322935,"detailPageViews":141,"orderId":587410510249652600,"totalNewToBrandSales":282.9,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":3.8060259127864065,"combinedUnitsSold":7,"sales":154.31,"totalAddToCart":19,"eCPM":2.0524249291282772,"detailPageViewRate":0.7137794876986939,"totalNewToBrandPurchasesPercentage":57.14285714285714,"totalNewToBrandDPVViews":14,"addToCart":9,"totalNewToBrandROAS":6.977673065434996,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.242395373205381,"purchases":4,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":1.5946137491141033,"totalSales":374.72,"newToBrandUnitsSold":2,"impressions":19754,"totalNewToBrandPurchases":4,"totalDetailPageView":315,"totalPurchases":7,"combinedProductSales":374.72,"newToBrandDetailPageViews":12,"totalUnitsSold":7,"clicks":5,"totalNewToBrandDPVRate":0.07593398805305254,"totalCost":40.54360204999998},{"date":"2025-03-20","newToBrandROAS":3.4165422737188154,"detailPageViews":193,"orderId":587410510249652600,"totalNewToBrandSales":269.03,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":7,"ROAS":5.77417421993258,"combinedUnitsSold":8,"sales":225.37,"totalAddToCart":22,"eCPM":2.1463123073962045,"detailPageViewRate":1.0613142700027496,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":29,"addToCart":11,"totalNewToBrandROAS":6.8927811615940975,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.250413107807862,"purchases":3,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":2.122628540005499,"totalSales":361.05,"newToBrandUnitsSold":3,"impressions":18185,"totalNewToBrandPurchases":6,"totalDetailPageView":386,"totalPurchases":7,"combinedProductSales":361.05000000000007,"newToBrandDetailPageViews":27,"totalUnitsSold":8,"clicks":3,"totalNewToBrandDPVRate":0.16497113005224084,"totalCost":39.03068930999998},{"date":"2025-03-21","newToBrandROAS":15.023703183465479,"detailPageViews":210,"orderId":587410510249652600,"totalNewToBrandSales":912.16,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":11,"ROAS":15.023703183465479,"combinedUnitsSold":13,"sales":606.23,"totalAddToCart":25,"eCPM":1.9255377595915224,"detailPageViewRate":1.0020996373353694,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":18,"addToCart":11,"totalNewToBrandROAS":22.605316622123404,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":23.69523705827604,"purchases":4,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":1.9326207291467838,"totalSales":956.14,"newToBrandUnitsSold":4,"impressions":20956,"totalNewToBrandPurchases":7,"totalDetailPageView":405,"totalPurchases":8,"combinedProductSales":956.14,"newToBrandDetailPageViews":16,"totalUnitsSold":13,"clicks":15,"totalNewToBrandDPVRate":0.09066615766367628,"totalCost":40.351569289999944},{"date":"2025-03-22","newToBrandROAS":2.386042881061284,"detailPageViews":228,"orderId":587410510249652600,"totalNewToBrandSales":250.56,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":5,"ROAS":4.845888511304792,"combinedUnitsSold":7,"sales":196.98,"totalAddToCart":37,"eCPM":1.941393268698058,"detailPageViewRate":1.0889292196007259,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":17,"addToCart":13,"totalNewToBrandROAS":6.164005611699303,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":10.084653657422955,"purchases":2,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":2.1396503964084443,"totalSales":409.93,"newToBrandUnitsSold":1,"impressions":20938,"totalNewToBrandPurchases":4,"totalDetailPageView":448,"totalPurchases":6,"combinedProductSales":409.93,"newToBrandDetailPageViews":12,"totalUnitsSold":7,"clicks":10,"totalNewToBrandDPVRate":0.09552010698251982,"totalCost":40.64889225999994},{"date":"2025-03-23","newToBrandROAS":0,"detailPageViews":173,"orderId":587410510249652600,"totalNewToBrandSales":374.54999999999995,"unitsSold":1,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":6,"ROAS":0.5235591589338552,"combinedUnitsSold":9,"sales":20.99,"totalAddToCart":32,"eCPM":1.883709084245638,"detailPageViewRate":0.8128553305455057,"totalNewToBrandPurchasesPercentage":62.5,"totalNewToBrandDPVViews":10,"addToCart":10,"totalNewToBrandROAS":9.342500380117936,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":11.940590994436677,"purchases":1,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":2.0297890335009163,"totalSales":478.71,"newToBrandUnitsSold":0,"impressions":21283,"totalNewToBrandPurchases":5,"totalDetailPageView":432,"totalPurchases":8,"combinedProductSales":478.71,"newToBrandDetailPageViews":9,"totalUnitsSold":9,"clicks":13,"totalNewToBrandDPVRate":0.061081614434055354,"totalCost":40.09098043999992},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":7.881439676618357,"detailPageViews":600,"orderId":589088250374805345,"totalNewToBrandSales":685.35,"unitsSold":17,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":23,"ROAS":7.881439676618357,"combinedUnitsSold":24,"sales":376.6600000000001,"totalAddToCart":72,"eCPM":2.0636825723292196,"detailPageViewRate":2.5908973141031177,"totalNewToBrandPurchasesPercentage":95.83333333333334,"totalNewToBrandDPVViews":132,"addToCart":58,"totalNewToBrandROAS":14.340637929088276,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.470354193466296,"purchases":17,"totalNewToBrandDPVs":141,"totalDetailPageViewRate":3.078849641592538,"totalSales":739.34,"newToBrandUnitsSold":17,"impressions":23158,"totalNewToBrandPurchases":23,"totalDetailPageView":713,"totalPurchases":24,"combinedProductSales":739.34,"newToBrandDetailPageViews":119,"totalUnitsSold":24,"clicks":13,"totalNewToBrandDPVRate":0.6088608688142326,"totalCost":47.79076101000006},{"date":"2025-03-18","newToBrandROAS":11.301815456789141,"detailPageViews":650,"orderId":589088250374805345,"totalNewToBrandSales":625.94,"unitsSold":27,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":29,"ROAS":11.879339589461614,"combinedUnitsSold":31,"sales":601.4500000000002,"totalAddToCart":64,"eCPM":2.1307991624931586,"detailPageViewRate":2.7355751020579944,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":135,"addToCart":55,"totalNewToBrandROAS":12.363045677325797,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":13.313669360825319,"purchases":26,"totalNewToBrandDPVs":137,"totalDetailPageViewRate":3.164849964227095,"totalSales":674.07,"newToBrandUnitsSold":26,"impressions":23761,"totalNewToBrandPurchases":28,"totalDetailPageView":752,"totalPurchases":30,"combinedProductSales":674.07,"newToBrandDetailPageViews":125,"totalUnitsSold":31,"clicks":7,"totalNewToBrandDPVRate":0.5765750599722234,"totalCost":50.62991889999995},{"date":"2025-03-19","newToBrandROAS":11.851865837155891,"detailPageViews":686,"orderId":589088250374805345,"totalNewToBrandSales":680.45,"unitsSold":33,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":27,"ROAS":15.192374365147467,"combinedUnitsSold":34,"sales":745.45,"totalAddToCart":72,"eCPM":2.215331599620751,"detailPageViewRate":3.0972052914352792,"totalNewToBrandPurchasesPercentage":83.87096774193549,"totalNewToBrandDPVViews":133,"addToCart":65,"totalNewToBrandROAS":13.867665352155871,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":17.20817388014745,"purchases":30,"totalNewToBrandDPVs":138,"totalDetailPageViewRate":3.440335906812949,"totalSales":844.36,"newToBrandUnitsSold":26,"impressions":22149,"totalNewToBrandPurchases":26,"totalDetailPageView":762,"totalPurchases":31,"combinedProductSales":844.36,"newToBrandDetailPageViews":126,"totalUnitsSold":34,"clicks":8,"totalNewToBrandDPVRate":0.6230529595015576,"totalCost":49.06737960000002},{"date":"2025-03-20","newToBrandROAS":11.648647592328247,"detailPageViews":649,"orderId":589088250374805345,"totalNewToBrandSales":576.82,"unitsSold":26,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":26,"ROAS":12.057544529933766,"combinedUnitsSold":27,"sales":576.4900000000001,"totalAddToCart":65,"eCPM":2.2404666757263385,"detailPageViewRate":3.0412371134020617,"totalNewToBrandPurchasesPercentage":95.83333333333334,"totalNewToBrandDPVViews":125,"addToCart":59,"totalNewToBrandROAS":12.064446626578768,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":12.473343564184288,"purchases":23,"totalNewToBrandDPVs":135,"totalDetailPageViewRate":3.317713214620431,"totalSales":596.3700000000001,"newToBrandUnitsSold":25,"impressions":21340,"totalNewToBrandPurchases":23,"totalDetailPageView":708,"totalPurchases":24,"combinedProductSales":596.3700000000001,"newToBrandDetailPageViews":132,"totalUnitsSold":27,"clicks":15,"totalNewToBrandDPVRate":0.6326148078725398,"totalCost":47.81155886000007},{"date":"2025-03-21","newToBrandROAS":14.111436816885671,"detailPageViews":694,"orderId":589088250374805345,"totalNewToBrandSales":741.65,"unitsSold":34,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":33,"ROAS":14.834383004807533,"combinedUnitsSold":35,"sales":753.0600000000001,"totalAddToCart":73,"eCPM":2.0543279337137275,"detailPageViewRate":2.808465865404071,"totalNewToBrandPurchasesPercentage":96.875,"totalNewToBrandDPVViews":137,"addToCart":67,"totalNewToBrandROAS":14.609619625946811,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.332565813868673,"purchases":31,"totalNewToBrandDPVs":144,"totalDetailPageViewRate":3.1848164784913604,"totalSales":778.35,"newToBrandUnitsSold":32,"impressions":24711,"totalNewToBrandPurchases":31,"totalDetailPageView":787,"totalPurchases":32,"combinedProductSales":778.35,"newToBrandDetailPageViews":129,"totalUnitsSold":35,"clicks":11,"totalNewToBrandDPVRate":0.5827364331674153,"totalCost":50.76449756999992},{"date":"2025-03-22","newToBrandROAS":15.649493534133398,"detailPageViews":1041,"orderId":589088250374805345,"totalNewToBrandSales":920.58,"unitsSold":41,"newToBrandPurchases":38,"totalNewToBrandUnitsSold":44,"ROAS":15.649493534133398,"combinedUnitsSold":45,"sales":796.6500000000001,"totalAddToCart":100,"eCPM":2.143402137684216,"detailPageViewRate":4.383157894736843,"totalNewToBrandPurchasesPercentage":97.61904761904762,"totalNewToBrandDPVViews":207,"addToCart":86,"totalNewToBrandROAS":18.08399015584325,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.46508621378863,"purchases":38,"totalNewToBrandDPVs":216,"totalDetailPageViewRate":4.896842105263158,"totalSales":939.9800000000001,"newToBrandUnitsSold":41,"impressions":23750,"totalNewToBrandPurchases":41,"totalDetailPageView":1163,"totalPurchases":42,"combinedProductSales":939.9800000000001,"newToBrandDetailPageViews":203,"totalUnitsSold":45,"clicks":17,"totalNewToBrandDPVRate":0.9094736842105263,"totalCost":50.905800770000134},{"date":"2025-03-23","newToBrandROAS":14.78594163579254,"detailPageViews":1028,"orderId":589088250374805345,"totalNewToBrandSales":956.8000000000001,"unitsSold":35,"newToBrandPurchases":32,"totalNewToBrandUnitsSold":41,"ROAS":15.623145250935519,"combinedUnitsSold":43,"sales":783.0199999999999,"totalAddToCart":109,"eCPM":2.0700160808689887,"detailPageViewRate":4.245828514786056,"totalNewToBrandPurchasesPercentage":95.1219512195122,"totalNewToBrandDPVViews":228,"addToCart":89,"totalNewToBrandROAS":19.090477096491927,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":19.927680711634906,"purchases":34,"totalNewToBrandDPVs":233,"totalDetailPageViewRate":4.840574921526516,"totalSales":998.7600000000001,"newToBrandUnitsSold":33,"impressions":24212,"totalNewToBrandPurchases":39,"totalDetailPageView":1172,"totalPurchases":41,"combinedProductSales":998.7600000000001,"newToBrandDetailPageViews":216,"totalUnitsSold":43,"clicks":8,"totalNewToBrandDPVRate":0.9623327275731043,"totalCost":50.119229349999955},{"date":"2025-03-17","newToBrandROAS":7.363298065817466,"detailPageViews":415,"orderId":592434507266268936,"totalNewToBrandSales":701.4100000000001,"unitsSold":29,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":22,"ROAS":9.360304368921865,"combinedUnitsSold":29,"sales":891.6400000000001,"totalAddToCart":45,"eCPM":2.1526651639510925,"detailPageViewRate":0.9378319134030869,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":91,"addToCart":41,"totalNewToBrandROAS":7.363298065817466,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":9.360304368921865,"purchases":27,"totalNewToBrandDPVs":95,"totalDetailPageViewRate":1.0101466633522407,"totalSales":891.6400000000001,"newToBrandUnitsSold":22,"impressions":44251,"totalNewToBrandPurchases":21,"totalDetailPageView":447,"totalPurchases":27,"combinedProductSales":891.64,"newToBrandDetailPageViews":90,"totalUnitsSold":29,"clicks":11,"totalNewToBrandDPVRate":0.21468441391155002,"totalCost":95.2575861699998},{"date":"2025-03-18","newToBrandROAS":10.872466151377495,"detailPageViews":496,"orderId":592434507266268936,"totalNewToBrandSales":1182.2,"unitsSold":39,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":39,"ROAS":11.541897186132376,"combinedUnitsSold":41,"sales":1156.55,"totalAddToCart":56,"eCPM":2.3765415242861465,"detailPageViewRate":1.1763589792239826,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":61,"addToCart":52,"totalNewToBrandROAS":11.79787372223051,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.467304756985394,"purchases":32,"totalNewToBrandDPVs":66,"totalDetailPageViewRate":1.2902001707617874,"totalSales":1249.2800000000002,"newToBrandUnitsSold":37,"impressions":42164,"totalNewToBrandPurchases":32,"totalDetailPageView":544,"totalPurchases":34,"combinedProductSales":1249.2800000000002,"newToBrandDetailPageViews":60,"totalUnitsSold":41,"clicks":13,"totalNewToBrandDPVRate":0.15653163836448156,"totalCost":100.20449683000108},{"date":"2025-03-19","newToBrandROAS":9.447892803728168,"detailPageViews":562,"orderId":592434507266268936,"totalNewToBrandSales":951,"unitsSold":37,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":34,"ROAS":10.400828532154671,"combinedUnitsSold":39,"sales":1046.9199999999998,"totalAddToCart":51,"eCPM":2.5429443344365104,"detailPageViewRate":1.419801429906778,"totalNewToBrandPurchasesPercentage":87.09677419354838,"totalNewToBrandDPVViews":84,"addToCart":45,"totalNewToBrandROAS":9.447892803728168,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.936705859003355,"purchases":30,"totalNewToBrandDPVs":88,"totalDetailPageViewRate":1.5638026425485687,"totalSales":1100.86,"newToBrandUnitsSold":34,"impressions":39583,"totalNewToBrandPurchases":27,"totalDetailPageView":619,"totalPurchases":31,"combinedProductSales":1100.86,"newToBrandDetailPageViews":81,"totalUnitsSold":39,"clicks":11,"totalNewToBrandDPVRate":0.22231766162241368,"totalCost":100.65736559000038},{"date":"2025-03-20","newToBrandROAS":10.584816101322373,"detailPageViews":701,"orderId":592434507266268936,"totalNewToBrandSales":1096.59,"unitsSold":39,"newToBrandPurchases":36,"totalNewToBrandUnitsSold":38,"ROAS":11.28149169021496,"combinedUnitsSold":41,"sales":1081.3899999999999,"totalAddToCart":106,"eCPM":1.8959458781993055,"detailPageViewRate":1.386526365758139,"totalNewToBrandPurchasesPercentage":92.6829268292683,"totalNewToBrandDPVViews":95,"addToCart":103,"totalNewToBrandROAS":11.440064151298627,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.136739740191214,"purchases":39,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":1.4517979350448988,"totalSales":1163.37,"newToBrandUnitsSold":36,"impressions":50558,"totalNewToBrandPurchases":38,"totalDetailPageView":734,"totalPurchases":41,"combinedProductSales":1163.37,"newToBrandDetailPageViews":101,"totalUnitsSold":41,"clicks":19,"totalNewToBrandDPVRate":0.2057043395703944,"totalCost":95.85523171000048},{"date":"2025-03-21","newToBrandROAS":9.235578660060623,"detailPageViews":631,"orderId":592434507266268936,"totalNewToBrandSales":942.1700000000001,"unitsSold":41,"newToBrandPurchases":29,"totalNewToBrandUnitsSold":32,"ROAS":11.87927312183467,"combinedUnitsSold":42,"sales":1150.14,"totalAddToCart":67,"eCPM":1.9346785866437628,"detailPageViewRate":1.2608904164335384,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":94,"addToCart":66,"totalNewToBrandROAS":9.73124555027994,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.374940012053989,"purchases":39,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":1.3388218367836304,"totalSales":1198.13,"newToBrandUnitsSold":31,"impressions":50044,"totalNewToBrandPurchases":30,"totalDetailPageView":670,"totalPurchases":40,"combinedProductSales":1198.13,"newToBrandDetailPageViews":103,"totalUnitsSold":42,"clicks":15,"totalNewToBrandDPVRate":0.20781712093357846,"totalCost":96.81905519000047},{"date":"2025-03-22","newToBrandROAS":9.57887551609192,"detailPageViews":805,"orderId":592434507266268936,"totalNewToBrandSales":1017.6300000000001,"unitsSold":38,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":35,"ROAS":11.174048686228867,"combinedUnitsSold":40,"sales":1126.4600000000003,"totalAddToCart":64,"eCPM":2.4550769950318987,"detailPageViewRate":1.9604500511421752,"totalNewToBrandPurchasesPercentage":84.375,"totalNewToBrandDPVViews":111,"addToCart":62,"totalNewToBrandROAS":10.094497065645545,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.689670235782492,"purchases":31,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":2.0359456431737373,"totalSales":1178.4400000000003,"newToBrandUnitsSold":33,"impressions":41062,"totalNewToBrandPurchases":27,"totalDetailPageView":836,"totalPurchases":32,"combinedProductSales":1178.4400000000003,"newToBrandDetailPageViews":109,"totalUnitsSold":40,"clicks":15,"totalNewToBrandDPVRate":0.27762895134187326,"totalCost":100.81037156999982},{"date":"2025-03-23","newToBrandROAS":8.132140121544236,"detailPageViews":829,"orderId":592434507266268936,"totalNewToBrandSales":793.6400000000001,"unitsSold":30,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":29,"ROAS":8.379288979630582,"combinedUnitsSold":30,"sales":817.7600000000001,"totalAddToCart":70,"eCPM":2.315373808778194,"detailPageViewRate":1.9667852906287069,"totalNewToBrandPurchasesPercentage":96.15384615384616,"totalNewToBrandDPVViews":115,"addToCart":66,"totalNewToBrandROAS":8.132140121544236,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":8.379288979630582,"purchases":26,"totalNewToBrandDPVs":126,"totalDetailPageViewRate":2.0972716488730727,"totalSales":817.7600000000001,"newToBrandUnitsSold":29,"impressions":42150,"totalNewToBrandPurchases":25,"totalDetailPageView":884,"totalPurchases":26,"combinedProductSales":817.7600000000001,"newToBrandDetailPageViews":122,"totalUnitsSold":30,"clicks":14,"totalNewToBrandDPVRate":0.298932384341637,"totalCost":97.59300604000087},{"date":"2025-03-17","newToBrandROAS":0.7675383530238635,"detailPageViews":104,"orderId":592531500552192856,"totalNewToBrandSales":120.47,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":2.048731659808734,"combinedUnitsSold":6,"sales":177.45000000000002,"totalAddToCart":11,"eCPM":1.5035684522445578,"detailPageViewRate":0.1805367496441343,"totalNewToBrandPurchasesPercentage":60,"totalNewToBrandDPVViews":15,"addToCart":9,"totalNewToBrandROAS":1.3908746297951993,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.6720679365800692,"purchases":4,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":0.21004756448981007,"totalSales":231.44,"newToBrandUnitsSold":2,"impressions":57606,"totalNewToBrandPurchases":3,"totalDetailPageView":121,"totalPurchases":5,"combinedProductSales":231.44,"newToBrandDetailPageViews":17,"totalUnitsSold":6,"clicks":6,"totalNewToBrandDPVRate":0.031246745130715552,"totalCost":86.61456426},{"date":"2025-03-18","newToBrandROAS":0.8271388905214584,"detailPageViews":61,"orderId":592531500552192856,"totalNewToBrandSales":77.21,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":3,"ROAS":1.7374094711147539,"combinedUnitsSold":7,"sales":162.18,"totalAddToCart":8,"eCPM":1.5262568801504246,"detailPageViewRate":0.09973839110529759,"totalNewToBrandPurchasesPercentage":42.857142857142854,"totalNewToBrandDPVViews":6,"addToCart":6,"totalNewToBrandROAS":0.8271388905214584,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.058687742410422,"purchases":6,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.11608894702419882,"totalSales":192.17,"newToBrandUnitsSold":3,"impressions":61160,"totalNewToBrandPurchases":3,"totalDetailPageView":71,"totalPurchases":7,"combinedProductSales":192.17,"newToBrandDetailPageViews":5,"totalUnitsSold":7,"clicks":3,"totalNewToBrandDPVRate":0.009810333551340745,"totalCost":93.34587078999998},{"date":"2025-03-19","newToBrandROAS":1.6407811468514892,"detailPageViews":96,"orderId":592531500552192856,"totalNewToBrandSales":157.49000000000004,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":2.4666413380440573,"combinedUnitsSold":9,"sales":236.76000000000002,"totalAddToCart":12,"eCPM":1.6776154747880812,"detailPageViewRate":0.16778816743860875,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":14,"addToCart":11,"totalNewToBrandROAS":1.6407811468514892,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.4666413380440573,"purchases":9,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.20973520929826092,"totalSales":236.76000000000002,"newToBrandUnitsSold":6,"impressions":57215,"totalNewToBrandPurchases":6,"totalDetailPageView":120,"totalPurchases":9,"combinedProductSales":236.76000000000002,"newToBrandDetailPageViews":15,"totalUnitsSold":9,"clicks":11,"totalNewToBrandDPVRate":0.029712487983920302,"totalCost":95.98476939000007},{"date":"2025-03-20","newToBrandROAS":2.10008576313795,"detailPageViews":122,"orderId":592531500552192856,"totalNewToBrandSales":177.26,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":2.485010655636833,"combinedUnitsSold":7,"sales":209.75,"totalAddToCart":18,"eCPM":1.7636037755954883,"detailPageViewRate":0.2549101546176348,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":19,"addToCart":13,"totalNewToBrandROAS":2.10008576313795,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.485010655636833,"purchases":7,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.33639782699540327,"totalSales":209.75,"newToBrandUnitsSold":6,"impressions":47860,"totalNewToBrandPurchases":6,"totalDetailPageView":161,"totalPurchases":7,"combinedProductSales":209.75,"newToBrandDetailPageViews":21,"totalUnitsSold":7,"clicks":13,"totalNewToBrandDPVRate":0.045967404931048894,"totalCost":84.40607670000007},{"date":"2025-03-21","newToBrandROAS":2.7165468400705457,"detailPageViews":100,"orderId":592531500552192856,"totalNewToBrandSales":303.63,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":11,"ROAS":2.941176893512717,"combinedUnitsSold":13,"sales":264.88000000000005,"totalAddToCart":24,"eCPM":1.7341418183043558,"detailPageViewRate":0.19255579304103365,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":16,"addToCart":19,"totalNewToBrandROAS":3.371449487229184,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.9640597666265474,"purchases":9,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.29461036335278146,"totalSales":357,"newToBrandUnitsSold":9,"impressions":51933,"totalNewToBrandPurchases":10,"totalDetailPageView":153,"totalPurchases":12,"combinedProductSales":357,"newToBrandDetailPageViews":17,"totalUnitsSold":13,"clicks":6,"totalNewToBrandDPVRate":0.03273448481697572,"totalCost":90.0591870500001},{"date":"2025-03-22","newToBrandROAS":2.499105810329551,"detailPageViews":75,"orderId":592531500552192856,"totalNewToBrandSales":265.84000000000003,"unitsSold":10,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":8,"ROAS":3.165932660868102,"combinedUnitsSold":11,"sales":285.91,"totalAddToCart":9,"eCPM":1.6889842918326463,"detailPageViewRate":0.14026819278460415,"totalNewToBrandPurchasesPercentage":70,"totalNewToBrandDPVViews":9,"addToCart":7,"totalNewToBrandROAS":2.943693954619203,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.6105208051577535,"purchases":9,"totalNewToBrandDPVs":10,"totalDetailPageViewRate":0.2842768707101311,"totalSales":326.06,"newToBrandUnitsSold":7,"impressions":53469,"totalNewToBrandPurchases":7,"totalDetailPageView":152,"totalPurchases":10,"combinedProductSales":326.06000000000006,"newToBrandDetailPageViews":9,"totalUnitsSold":11,"clicks":12,"totalNewToBrandDPVRate":0.01870242570461389,"totalCost":90.30830109999977},{"date":"2025-03-23","newToBrandROAS":3.573097345993378,"detailPageViews":107,"orderId":592531500552192856,"totalNewToBrandSales":341.90000000000003,"unitsSold":14,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":12,"ROAS":4.648328282505869,"combinedUnitsSold":16,"sales":418.13000000000005,"totalAddToCart":18,"eCPM":1.6667179720214906,"detailPageViewRate":0.19825829164350564,"totalNewToBrandPurchasesPercentage":73.33333333333333,"totalNewToBrandDPVViews":10,"addToCart":12,"totalNewToBrandROAS":3.800883552456787,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.876114488969278,"purchases":13,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.26310913470446545,"totalSales":438.62000000000006,"newToBrandUnitsSold":11,"impressions":53970,"totalNewToBrandPurchases":11,"totalDetailPageView":142,"totalPurchases":15,"combinedProductSales":438.62000000000006,"newToBrandDetailPageViews":11,"totalUnitsSold":16,"clicks":12,"totalNewToBrandDPVRate":0.020381693533444507,"totalCost":89.95276894999985},{"date":"2025-03-17","newToBrandROAS":9.102728031608006,"detailPageViews":144,"orderId":593107972266925483,"totalNewToBrandSales":715.22,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":9.102728031608006,"combinedUnitsSold":11,"sales":619.6600000000001,"totalAddToCart":18,"eCPM":3.711782878407833,"detailPageViewRate":0.7851690294438387,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":51,"addToCart":15,"totalNewToBrandROAS":10.50649250034967,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":10.50649250034967,"purchases":8,"totalNewToBrandDPVs":61,"totalDetailPageViewRate":1.0687022900763359,"totalSales":715.22,"newToBrandUnitsSold":8,"impressions":18340,"totalNewToBrandPurchases":10,"totalDetailPageView":196,"totalPurchases":11,"combinedProductSales":715.22,"newToBrandDetailPageViews":46,"totalUnitsSold":11,"clicks":15,"totalNewToBrandDPVRate":0.3326063249727372,"totalCost":68.07409798999966},{"date":"2025-03-18","newToBrandROAS":4.68239834556803,"detailPageViews":164,"orderId":593107972266925483,"totalNewToBrandSales":332.58000000000004,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":5,"ROAS":6.6207969390427035,"combinedUnitsSold":7,"sales":470.26000000000016,"totalAddToCart":23,"eCPM":3.9359250365731895,"detailPageViewRate":0.9087886512246481,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":63,"addToCart":19,"totalNewToBrandROAS":4.68239834556803,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.6207969390427035,"purchases":7,"totalNewToBrandDPVs":71,"totalDetailPageViewRate":1.2080239388230078,"totalSales":470.26000000000016,"newToBrandUnitsSold":5,"impressions":18046,"totalNewToBrandPurchases":5,"totalDetailPageView":218,"totalPurchases":7,"combinedProductSales":470.26,"newToBrandDetailPageViews":60,"totalUnitsSold":7,"clicks":16,"totalNewToBrandDPVRate":0.3934389892496952,"totalCost":71.02770320999979},{"date":"2025-03-19","newToBrandROAS":3.155222755403721,"detailPageViews":220,"orderId":593107972266925483,"totalNewToBrandSales":1261.7900000000002,"unitsSold":14,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":17,"ROAS":3.155222755403721,"combinedUnitsSold":17,"sales":1103.8200000000002,"totalAddToCart":51,"eCPM":2.6049069872673094,"detailPageViewRate":0.16381236038719285,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":87,"addToCart":38,"totalNewToBrandROAS":3.6067733149796717,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":3.6067733149796717,"purchases":14,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":0.23678332092330603,"totalSales":1261.7900000000002,"newToBrandUnitsSold":14,"impressions":134300,"totalNewToBrandPurchases":16,"totalDetailPageView":318,"totalPurchases":16,"combinedProductSales":1261.7900000000002,"newToBrandDetailPageViews":76,"totalUnitsSold":17,"clicks":30,"totalNewToBrandDPVRate":0.0774385703648548,"totalCost":349.83900838999966},{"date":"2025-03-20","newToBrandROAS":4.926412332519001,"detailPageViews":296,"orderId":593107972266925483,"totalNewToBrandSales":1677.8799999999997,"unitsSold":21,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":5.476188415064151,"combinedUnitsSold":28,"sales":1538.3399999999995,"totalAddToCart":52,"eCPM":2.617027665104659,"detailPageViewRate":0.2757567006083417,"totalNewToBrandPurchasesPercentage":89.28571428571429,"totalNewToBrandDPVViews":122,"addToCart":39,"totalNewToBrandROAS":5.972923422564478,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.713113404716856,"purchases":21,"totalNewToBrandDPVs":146,"totalDetailPageViewRate":0.4099086090123998,"totalSales":1885.8099999999997,"newToBrandUnitsSold":19,"impressions":107341,"totalNewToBrandPurchases":25,"totalDetailPageView":440,"totalPurchases":28,"combinedProductSales":1885.8099999999997,"newToBrandDetailPageViews":107,"totalUnitsSold":28,"clicks":39,"totalNewToBrandDPVRate":0.13601512935411444,"totalCost":280.9143665999992},{"date":"2025-03-21","newToBrandROAS":4.799105498961289,"detailPageViews":276,"orderId":593107972266925483,"totalNewToBrandSales":2363.9100000000003,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":29,"ROAS":5.112180155637892,"combinedUnitsSold":31,"sales":1191.8500000000001,"totalAddToCart":62,"eCPM":2.187807023638597,"detailPageViewRate":0.2590017172939951,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":92,"addToCart":36,"totalNewToBrandROAS":10.13947543039306,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":11.031560196739129,"purchases":15,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":0.4297927047849629,"totalSales":2571.8899999999985,"newToBrandUnitsSold":14,"impressions":106563,"totalNewToBrandPurchases":26,"totalDetailPageView":458,"totalPurchases":28,"combinedProductSales":2571.889999999998,"newToBrandDetailPageViews":82,"totalUnitsSold":31,"clicks":29,"totalNewToBrandDPVRate":0.10697897018665016,"totalCost":233.13927985999985},{"date":"2025-03-22","newToBrandROAS":5.531536880647786,"detailPageViews":252,"orderId":593107972266925483,"totalNewToBrandSales":1382.8799999999999,"unitsSold":14,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":18,"ROAS":5.531536880647786,"combinedUnitsSold":19,"sales":1150.9099999999999,"totalAddToCart":56,"eCPM":2.875232615665244,"detailPageViewRate":0.3482394560831352,"totalNewToBrandPurchasesPercentage":94.73684210526315,"totalNewToBrandDPVViews":100,"addToCart":31,"totalNewToBrandROAS":6.646437794015353,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.81460774253771,"purchases":14,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":0.5969819247139462,"totalSales":1417.87,"newToBrandUnitsSold":14,"impressions":72364,"totalNewToBrandPurchases":18,"totalDetailPageView":432,"totalPurchases":19,"combinedProductSales":1417.87,"newToBrandDetailPageViews":73,"totalUnitsSold":19,"clicks":31,"totalNewToBrandDPVRate":0.15753689679951355,"totalCost":208.06333299999972},{"date":"2025-03-23","newToBrandROAS":5.423520099931287,"detailPageViews":231,"orderId":593107972266925483,"totalNewToBrandSales":1315.03,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":18,"ROAS":5.767906163394297,"combinedUnitsSold":19,"sales":1054.9800000000002,"totalAddToCart":38,"eCPM":2.7098671733139716,"detailPageViewRate":0.3422425032594524,"totalNewToBrandPurchasesPercentage":94.73684210526315,"totalNewToBrandDPVViews":84,"addToCart":23,"totalNewToBrandROAS":7.1896809816758624,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":7.5340670451388725,"purchases":13,"totalNewToBrandDPVs":95,"totalDetailPageViewRate":0.5170676780846272,"totalSales":1378.02,"newToBrandUnitsSold":12,"impressions":67496,"totalNewToBrandPurchases":18,"totalDetailPageView":349,"totalPurchases":19,"combinedProductSales":1378.02,"newToBrandDetailPageViews":64,"totalUnitsSold":19,"clicks":28,"totalNewToBrandDPVRate":0.14074908142704753,"totalCost":182.90519472999983},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]