[{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-21","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-23","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-24","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":11.743028212100988,"detailPageViews":164,"orderId":576780736497411915,"totalNewToBrandSales":261.68,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":11.743028212100988,"combinedUnitsSold":7,"sales":193.96,"totalAddToCart":15,"eCPM":1.9873702707255418,"detailPageViewRate":1.973288412946697,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":22,"addToCart":11,"totalNewToBrandROAS":15.843037855963015,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":16.935849050170187,"purchases":2,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":2.2740945734568645,"totalSales":279.73,"newToBrandUnitsSold":4,"impressions":8311,"totalNewToBrandPurchases":3,"totalDetailPageView":189,"totalPurchases":4,"combinedProductSales":279.73,"newToBrandDetailPageViews":22,"totalUnitsSold":7,"clicks":2,"totalNewToBrandDPVRate":0.2767416676693539,"totalCost":16.51703431999998},{"date":"2025-03-19","newToBrandROAS":33.77989268617608,"detailPageViews":175,"orderId":576780736497411915,"totalNewToBrandSales":613.46,"unitsSold":15,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":13,"ROAS":36.878211717948474,"combinedUnitsSold":16,"sales":628.46,"totalAddToCart":17,"eCPM":2.1325865073207337,"detailPageViewRate":2.1899637091728192,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":26,"addToCart":15,"totalNewToBrandROAS":35.99800744755859,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":39.09632647933098,"purchases":8,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":2.6404705293455137,"totalSales":666.26,"newToBrandUnitsSold":12,"impressions":7991,"totalNewToBrandPurchases":8,"totalDetailPageView":211,"totalPurchases":9,"combinedProductSales":666.26,"newToBrandDetailPageViews":25,"totalUnitsSold":16,"clicks":4,"totalNewToBrandDPVRate":0.3378801151295207,"totalCost":17.041498779999984},{"date":"2025-03-20","newToBrandROAS":25.129920657415965,"detailPageViews":202,"orderId":576780736497411915,"totalNewToBrandSales":408.94000000000005,"unitsSold":10,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":10,"ROAS":25.129920657415965,"combinedUnitsSold":12,"sales":408.94000000000005,"totalAddToCart":16,"eCPM":2.132769577981649,"detailPageViewRate":2.647444298820446,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":34,"addToCart":13,"totalNewToBrandROAS":25.129920657415965,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":30.901432732890378,"purchases":5,"totalNewToBrandDPVs":37,"totalDetailPageViewRate":3.0275229357798166,"totalSales":502.86,"newToBrandUnitsSold":10,"impressions":7630,"totalNewToBrandPurchases":5,"totalDetailPageView":231,"totalPurchases":7,"combinedProductSales":502.86,"newToBrandDetailPageViews":34,"totalUnitsSold":12,"clicks":5,"totalNewToBrandDPVRate":0.4849279161205766,"totalCost":16.27303187999998},{"date":"2025-03-21","newToBrandROAS":38.74832809606381,"detailPageViews":269,"orderId":576780736497411915,"totalNewToBrandSales":661.79,"unitsSold":19,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":17,"ROAS":43.17652443312739,"combinedUnitsSold":19,"sales":737.42,"totalAddToCart":21,"eCPM":1.712714451464091,"detailPageViewRate":2.697553148816687,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":49,"addToCart":19,"totalNewToBrandROAS":38.74832809606381,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":43.17652443312739,"purchases":11,"totalNewToBrandDPVs":50,"totalDetailPageViewRate":2.9883674288006414,"totalSales":737.42,"newToBrandUnitsSold":17,"impressions":9972,"totalNewToBrandPurchases":9,"totalDetailPageView":298,"totalPurchases":11,"combinedProductSales":737.42,"newToBrandDetailPageViews":45,"totalUnitsSold":19,"clicks":2,"totalNewToBrandDPVRate":0.5014039310068191,"totalCost":17.079188509999916},{"date":"2025-03-22","newToBrandROAS":25.54777608219866,"detailPageViews":355,"orderId":576780736497411915,"totalNewToBrandSales":471.79999999999995,"unitsSold":12,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":13,"ROAS":25.54777608219866,"combinedUnitsSold":13,"sales":431.44000000000005,"totalAddToCart":18,"eCPM":2.23262501322051,"detailPageViewRate":4.6932839767318875,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":45,"addToCart":17,"totalNewToBrandROAS":27.937698765949666,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":27.937698765949666,"purchases":5,"totalNewToBrandDPVs":46,"totalDetailPageViewRate":5.354309888947647,"totalSales":471.79999999999995,"newToBrandUnitsSold":12,"impressions":7564,"totalNewToBrandPurchases":6,"totalDetailPageView":405,"totalPurchases":6,"combinedProductSales":471.79999999999995,"newToBrandDetailPageViews":46,"totalUnitsSold":13,"clicks":5,"totalNewToBrandDPVRate":0.6081438392384982,"totalCost":16.887575599999938},{"date":"2025-03-23","newToBrandROAS":17.31027928392568,"detailPageViews":368,"orderId":576780736497411915,"totalNewToBrandSales":290.48,"unitsSold":10,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":24.816485489527714,"combinedUnitsSold":10,"sales":416.44,"totalAddToCart":23,"eCPM":2.130892783492053,"detailPageViewRate":4.673015873015873,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":54,"addToCart":20,"totalNewToBrandROAS":17.31027928392568,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":24.816485489527714,"purchases":7,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":5.498412698412698,"totalSales":416.44,"newToBrandUnitsSold":6,"impressions":7875,"totalNewToBrandPurchases":5,"totalDetailPageView":433,"totalPurchases":7,"combinedProductSales":416.44,"newToBrandDetailPageViews":50,"totalUnitsSold":10,"clicks":6,"totalNewToBrandDPVRate":0.6857142857142857,"totalCost":16.780780669999913},{"date":"2025-03-24","newToBrandROAS":28.93757248370054,"detailPageViews":194,"orderId":576780736497411915,"totalNewToBrandSales":459.79,"unitsSold":11,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":38.838017907562005,"combinedUnitsSold":12,"sales":586.31,"totalAddToCart":16,"eCPM":1.9104391900784683,"detailPageViewRate":2.455074664641863,"totalNewToBrandPurchasesPercentage":62.5,"totalNewToBrandDPVViews":28,"addToCart":14,"totalNewToBrandROAS":30.45715108682768,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":40.35759651068915,"purchases":7,"totalNewToBrandDPVs":28,"totalDetailPageViewRate":2.9865856745127815,"totalSales":609.25,"newToBrandUnitsSold":6,"impressions":7902,"totalNewToBrandPurchases":5,"totalDetailPageView":236,"totalPurchases":8,"combinedProductSales":609.25,"newToBrandDetailPageViews":28,"totalUnitsSold":12,"clicks":1,"totalNewToBrandDPVRate":0.3543406732472792,"totalCost":15.096290480000055},{"date":"2025-03-18","newToBrandROAS":5.830000343112115,"detailPageViews":279,"orderId":577005336663286223,"totalNewToBrandSales":823.2900000000001,"unitsSold":12,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":14,"ROAS":5.830000343112115,"combinedUnitsSold":14,"sales":712.11,"totalAddToCart":24,"eCPM":2.0072270949665576,"detailPageViewRate":0.45848191543555783,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":63,"addToCart":20,"totalNewToBrandROAS":6.740224098075821,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":6.740224098075821,"purchases":12,"totalNewToBrandDPVs":67,"totalDetailPageViewRate":0.5669400029579479,"totalSales":823.2900000000001,"newToBrandUnitsSold":12,"impressions":60853,"totalNewToBrandPurchases":14,"totalDetailPageView":345,"totalPurchases":14,"combinedProductSales":823.2900000000001,"newToBrandDetailPageViews":61,"totalUnitsSold":14,"clicks":15,"totalNewToBrandDPVRate":0.11010139187878987,"totalCost":122.14579040999993},{"date":"2025-03-19","newToBrandROAS":4.290674320776161,"detailPageViews":325,"orderId":577005336663286223,"totalNewToBrandSales":963.6500000000001,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":16,"ROAS":4.581993275473404,"combinedUnitsSold":20,"sales":538.07,"totalAddToCart":31,"eCPM":1.8768007842416534,"detailPageViewRate":0.5194182515582547,"totalNewToBrandPurchasesPercentage":78.94736842105263,"totalNewToBrandDPVViews":48,"addToCart":24,"totalNewToBrandROAS":8.206065790529012,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":10.263607030925026,"purchases":11,"totalNewToBrandDPVs":55,"totalDetailPageViewRate":0.6121144318363433,"totalSales":1205.27,"newToBrandUnitsSold":11,"impressions":62570,"totalNewToBrandPurchases":15,"totalDetailPageView":383,"totalPurchases":19,"combinedProductSales":1205.27,"newToBrandDetailPageViews":54,"totalUnitsSold":20,"clicks":42,"totalNewToBrandDPVRate":0.08790155026370465,"totalCost":117.43142507000026},{"date":"2025-03-20","newToBrandROAS":6.640511419098676,"detailPageViews":332,"orderId":577005336663286223,"totalNewToBrandSales":875.3700000000001,"unitsSold":17,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":14,"ROAS":10.507670930071866,"combinedUnitsSold":19,"sales":1231.1699999999998,"totalAddToCart":27,"eCPM":2.0650467297626194,"detailPageViewRate":0.5851354447558117,"totalNewToBrandPurchasesPercentage":73.68421052631578,"totalNewToBrandDPVViews":48,"addToCart":21,"totalNewToBrandROAS":7.471023418420699,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.33818292939389,"purchases":17,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":0.7719557975995347,"totalSales":1328.4800000000002,"newToBrandUnitsSold":12,"impressions":56739,"totalNewToBrandPurchases":14,"totalDetailPageView":438,"totalPurchases":19,"combinedProductSales":1328.4800000000002,"newToBrandDetailPageViews":49,"totalUnitsSold":19,"clicks":23,"totalNewToBrandDPVRate":0.09517263258076455,"totalCost":117.16868640000125},{"date":"2025-03-21","newToBrandROAS":8.707972626378963,"detailPageViews":385,"orderId":577005336663286223,"totalNewToBrandSales":1115.65,"unitsSold":20,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":18,"ROAS":10.147318371704543,"combinedUnitsSold":24,"sales":1247.63,"totalAddToCart":34,"eCPM":2.277937853450677,"detailPageViewRate":0.7132931912922649,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":72,"addToCart":27,"totalNewToBrandROAS":9.073888686062512,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.459785020985148,"purchases":20,"totalNewToBrandDPVs":88,"totalDetailPageViewRate":0.9133858267716535,"totalSales":1409.0000000000002,"newToBrandUnitsSold":17,"impressions":53975,"totalNewToBrandPurchases":18,"totalDetailPageView":493,"totalPurchases":24,"combinedProductSales":1409.0000000000002,"newToBrandDetailPageViews":76,"totalUnitsSold":24,"clicks":50,"totalNewToBrandDPVRate":0.16303844372394627,"totalCost":122.95169564000028},{"date":"2025-03-22","newToBrandROAS":10.776396219623072,"detailPageViews":499,"orderId":577005336663286223,"totalNewToBrandSales":1336.48,"unitsSold":27,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":23,"ROAS":13.243594917157091,"combinedUnitsSold":29,"sales":1642.46,"totalAddToCart":53,"eCPM":3.26649976216188,"detailPageViewRate":1.314299259883583,"totalNewToBrandPurchasesPercentage":80.76923076923077,"totalNewToBrandDPVViews":115,"addToCart":42,"totalNewToBrandROAS":10.776396219623072,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":13.521697025392756,"purchases":24,"totalNewToBrandDPVs":132,"totalDetailPageViewRate":1.522374693813048,"totalSales":1676.95,"newToBrandUnitsSold":23,"impressions":37967,"totalNewToBrandPurchases":21,"totalDetailPageView":578,"totalPurchases":26,"combinedProductSales":1676.95,"newToBrandDetailPageViews":128,"totalUnitsSold":29,"clicks":28,"totalNewToBrandDPVRate":0.3476703452998657,"totalCost":124.0191964700001},{"date":"2025-03-23","newToBrandROAS":11.521548845144308,"detailPageViews":570,"orderId":577005336663286223,"totalNewToBrandSales":1635.68,"unitsSold":26,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":26,"ROAS":12.108224998939056,"combinedUnitsSold":29,"sales":1526.8500000000001,"totalAddToCart":65,"eCPM":2.2195274673495984,"detailPageViewRate":1.0032738409546942,"totalNewToBrandPurchasesPercentage":89.28571428571429,"totalNewToBrandDPVViews":127,"addToCart":55,"totalNewToBrandROAS":12.971268602852039,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":14.125747035799312,"purchases":25,"totalNewToBrandDPVs":139,"totalDetailPageViewRate":1.1916077023268914,"totalSales":1781.26,"newToBrandUnitsSold":24,"impressions":56814,"totalNewToBrandPurchases":25,"totalDetailPageView":677,"totalPurchases":28,"combinedProductSales":1781.26,"newToBrandDetailPageViews":132,"totalUnitsSold":29,"clicks":21,"totalNewToBrandDPVRate":0.24465800682930264,"totalCost":126.1002335300001},{"date":"2025-03-24","newToBrandROAS":7.564355219145007,"detailPageViews":427,"orderId":577005336663286223,"totalNewToBrandSales":1090.18,"unitsSold":15,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":18,"ROAS":7.564355219145007,"combinedUnitsSold":18,"sales":923.0400000000001,"totalAddToCart":41,"eCPM":1.9824369419849486,"detailPageViewRate":0.6937111107500853,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":98,"addToCart":35,"totalNewToBrandROAS":8.934075200216137,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":8.934075200216137,"purchases":15,"totalNewToBrandDPVs":110,"totalDetailPageViewRate":0.862671193930434,"totalSales":1090.18,"newToBrandUnitsSold":15,"impressions":61553,"totalNewToBrandPurchases":18,"totalDetailPageView":531,"totalPurchases":18,"combinedProductSales":1090.18,"newToBrandDetailPageViews":93,"totalUnitsSold":18,"clicks":53,"totalNewToBrandDPVRate":0.17870778028690723,"totalCost":122.02494108999954},{"date":"2025-03-18","newToBrandROAS":16.07973798908325,"detailPageViews":49,"orderId":577282983386136520,"totalNewToBrandSales":540.3700000000001,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":16.07973798908325,"combinedUnitsSold":7,"sales":540.3700000000001,"totalAddToCart":9,"eCPM":2.80983671237458,"detailPageViewRate":0.40969899665551834,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":18,"addToCart":8,"totalNewToBrandROAS":16.07973798908325,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":16.07973798908325,"purchases":7,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":0.5434782608695652,"totalSales":540.3700000000001,"newToBrandUnitsSold":6,"impressions":11960,"totalNewToBrandPurchases":6,"totalDetailPageView":65,"totalPurchases":7,"combinedProductSales":540.3700000000001,"newToBrandDetailPageViews":18,"totalUnitsSold":7,"clicks":4,"totalNewToBrandDPVRate":0.16722408026755853,"totalCost":33.605647079999976},{"date":"2025-03-19","newToBrandROAS":5.5358018294744715,"detailPageViews":51,"orderId":577282983386136520,"totalNewToBrandSales":179.84,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":5.5358018294744715,"combinedUnitsSold":2,"sales":179.84,"totalAddToCart":7,"eCPM":2.3885531982942387,"detailPageViewRate":0.3749724284979046,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":14,"addToCart":6,"totalNewToBrandROAS":5.5358018294744715,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":5.5358018294744715,"purchases":2,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":0.5661348430262481,"totalSales":179.84,"newToBrandUnitsSold":2,"impressions":13601,"totalNewToBrandPurchases":2,"totalDetailPageView":77,"totalPurchases":2,"combinedProductSales":179.84,"newToBrandDetailPageViews":13,"totalUnitsSold":2,"clicks":5,"totalNewToBrandDPVRate":0.11763840894051909,"totalCost":32.48671204999994},{"date":"2025-03-20","newToBrandROAS":5.1741089247404295,"detailPageViews":25,"orderId":577282983386136520,"totalNewToBrandSales":225.88,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":5.1741089247404295,"combinedUnitsSold":4,"sales":170.39,"totalAddToCart":7,"eCPM":1.857690204208273,"detailPageViewRate":0.14102781068426692,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":6,"addToCart":5,"totalNewToBrandROAS":6.859133305477835,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":6.859133305477835,"purchases":2,"totalNewToBrandDPVs":7,"totalDetailPageViewRate":0.1974389349579737,"totalSales":225.88,"newToBrandUnitsSold":2,"impressions":17727,"totalNewToBrandPurchases":3,"totalDetailPageView":35,"totalPurchases":4,"combinedProductSales":225.88,"newToBrandDetailPageViews":5,"totalUnitsSold":4,"clicks":5,"totalNewToBrandDPVRate":0.03948778699159474,"totalCost":32.93127425000006},{"date":"2025-03-21","newToBrandROAS":4.604712153182819,"detailPageViews":57,"orderId":577282983386136520,"totalNewToBrandSales":197.98000000000002,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":7.564447067770548,"combinedUnitsSold":4,"sales":259.54,"totalAddToCart":10,"eCPM":2.127915228231214,"detailPageViewRate":0.3535102952121062,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":24,"addToCart":7,"totalNewToBrandROAS":5.770244395766406,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":8.729979310354135,"purchases":3,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.5581741503349045,"totalSales":299.53000000000003,"newToBrandUnitsSold":2,"impressions":16124,"totalNewToBrandPurchases":3,"totalDetailPageView":90,"totalPurchases":4,"combinedProductSales":299.53000000000003,"newToBrandDetailPageViews":22,"totalUnitsSold":4,"clicks":4,"totalNewToBrandDPVRate":0.16745224510047135,"totalCost":34.310505140000096},{"date":"2025-03-22","newToBrandROAS":0,"detailPageViews":35,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":0,"combinedUnitsSold":0,"sales":0,"totalAddToCart":1,"eCPM":2.9010432148668337,"detailPageViewRate":0.2997345208529588,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":7,"addToCart":1,"totalNewToBrandROAS":0,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":0,"purchases":0,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":0.3853729553823756,"totalSales":0,"newToBrandUnitsSold":0,"impressions":11677,"totalNewToBrandPurchases":0,"totalDetailPageView":45,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":7,"totalUnitsSold":0,"clicks":6,"totalNewToBrandDPVRate":0.07707459107647513,"totalCost":33.875481620000016},{"date":"2025-03-23","newToBrandROAS":3.4110013981666176,"detailPageViews":34,"orderId":577282983386136520,"totalNewToBrandSales":174.70999999999998,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":5.283573980269767,"combinedUnitsSold":3,"sales":177.73000000000002,"totalAddToCart":8,"eCPM":2.642021321866165,"detailPageViewRate":0.2670436694941879,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":8,"addToCart":8,"totalNewToBrandROAS":5.1937951392164,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":7.066367721319549,"purchases":2,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":0.3298774740810556,"totalSales":237.7,"newToBrandUnitsSold":1,"impressions":12732,"totalNewToBrandPurchases":2,"totalDetailPageView":42,"totalPurchases":3,"combinedProductSales":237.7,"newToBrandDetailPageViews":7,"totalUnitsSold":3,"clicks":4,"totalNewToBrandDPVRate":0.06283380458686773,"totalCost":33.63821547000001},{"date":"2025-03-24","newToBrandROAS":14.35494489231922,"detailPageViews":52,"orderId":577282983386136520,"totalNewToBrandSales":561.92,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":6,"ROAS":14.35494489231922,"combinedUnitsSold":6,"sales":471.93,"totalAddToCart":8,"eCPM":2.2090968478699122,"detailPageViewRate":0.34941540115575864,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":13,"addToCart":5,"totalNewToBrandROAS":17.09221840928107,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":17.09221840928107,"purchases":4,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":0.524123101733638,"totalSales":561.92,"newToBrandUnitsSold":5,"impressions":14882,"totalNewToBrandPurchases":5,"totalDetailPageView":78,"totalPurchases":5,"combinedProductSales":561.92,"newToBrandDetailPageViews":13,"totalUnitsSold":6,"clicks":4,"totalNewToBrandDPVRate":0.10079290417954576,"totalCost":32.87577929000003},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":0,"detailPageViews":15,"orderId":577578063322419560,"totalNewToBrandSales":44.01,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":1,"ROAS":0,"combinedUnitsSold":2,"sales":0,"totalAddToCart":9,"eCPM":0.45420610164074976,"detailPageViewRate":3.853395265102034E-4,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":19,"addToCart":5,"totalNewToBrandROAS":0.02489147914783328,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":0.04521867207155807,"purchases":0,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":0.0025432408749673425,"totalSales":79.94999999999999,"newToBrandUnitsSold":0,"impressions":3892671,"totalNewToBrandPurchases":1,"totalDetailPageView":99,"totalPurchases":2,"combinedProductSales":79.94999999999999,"newToBrandDetailPageViews":5,"totalUnitsSold":2,"clicks":654,"totalNewToBrandDPVRate":5.908539406489785E-4,"totalCost":1768.074919879999},{"date":"2025-03-21","newToBrandROAS":0,"detailPageViews":137,"orderId":577578063322419560,"totalNewToBrandSales":1003.55,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":23,"ROAS":0,"combinedUnitsSold":24,"sales":0,"totalAddToCart":171,"eCPM":0.2481014297987828,"detailPageViewRate":0.0015434471935454614,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":439,"addToCart":48,"totalNewToBrandROAS":0.4557020228717642,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":0.46751744475918705,"purchases":0,"totalNewToBrandDPVs":445,"totalDetailPageViewRate":0.020492922956636458,"totalSales":1029.5699999999997,"newToBrandUnitsSold":0,"impressions":8876235,"totalNewToBrandPurchases":19,"totalDetailPageView":1819,"totalPurchases":20,"combinedProductSales":1029.57,"newToBrandDetailPageViews":42,"totalUnitsSold":24,"clicks":1319,"totalNewToBrandDPVRate":0.005013386869545477,"totalCost":2202.206594729999},{"date":"2025-03-22","newToBrandROAS":0.04301365182256585,"detailPageViews":342,"orderId":577578063322419560,"totalNewToBrandSales":3644.0299999999997,"unitsSold":6,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":80,"ROAS":0.06452047773384877,"combinedUnitsSold":102,"sales":143.22,"totalAddToCart":385,"eCPM":0.2866236233743813,"detailPageViewRate":0.004416029774887071,"totalNewToBrandPurchasesPercentage":79.54545454545455,"totalNewToBrandDPVViews":1060,"addToCart":78,"totalNewToBrandROAS":1.6416321496751636,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":1.9585177050638414,"purchases":3,"totalNewToBrandDPVs":1085,"totalDetailPageViewRate":0.06137248397672004,"totalSales":4347.439999999998,"newToBrandUnitsSold":4,"impressions":7744513,"totalNewToBrandPurchases":70,"totalDetailPageView":4753,"totalPurchases":88,"combinedProductSales":4347.439999999998,"newToBrandDetailPageViews":130,"totalUnitsSold":102,"clicks":1343,"totalNewToBrandDPVRate":0.014009919022668049,"totalCost":2219.7603773299998},{"date":"2025-03-23","newToBrandROAS":0.17602238964624517,"detailPageViews":531,"orderId":577578063322419560,"totalNewToBrandSales":5054.449999999996,"unitsSold":11,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":121,"ROAS":0.17602238964624517,"combinedUnitsSold":165,"sales":390.15,"totalAddToCart":571,"eCPM":0.3348917535859733,"detailPageViewRate":0.0080229719898557,"totalNewToBrandPurchasesPercentage":77.61194029850746,"totalNewToBrandDPVViews":1645,"addToCart":90,"totalNewToBrandROAS":2.280395661533931,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":3.034609755527594,"purchases":8,"totalNewToBrandDPVs":1666,"totalDetailPageViewRate":0.11164169497748355,"totalSales":6726.149999999993,"newToBrandUnitsSold":11,"impressions":6618495,"totalNewToBrandPurchases":104,"totalDetailPageView":7389,"totalPurchases":134,"combinedProductSales":6726.149999999995,"newToBrandDetailPageViews":180,"totalUnitsSold":165,"clicks":1547,"totalNewToBrandDPVRate":0.025171885753483232,"totalCost":2216.479396649996},{"date":"2025-03-24","newToBrandROAS":0.42007788528001816,"detailPageViews":590,"orderId":577578063322419560,"totalNewToBrandSales":5728.609999999999,"unitsSold":10,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":107,"ROAS":0.4405067416471817,"combinedUnitsSold":138,"sales":953.73,"totalAddToCart":536,"eCPM":0.3314584044081677,"detailPageViewRate":0.00903250400147582,"totalNewToBrandPurchasesPercentage":79.67479674796748,"totalNewToBrandDPVViews":1595,"addToCart":50,"totalNewToBrandROAS":2.6459179487564204,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":3.115204297915199,"purchases":8,"totalNewToBrandDPVs":1619,"totalDetailPageViewRate":0.11313593995068866,"totalSales":6744.649999999998,"newToBrandUnitsSold":8,"impressions":6531965,"totalNewToBrandPurchases":98,"totalDetailPageView":7390,"totalPurchases":123,"combinedProductSales":6744.649999999999,"newToBrandDetailPageViews":191,"totalUnitsSold":138,"clicks":1522,"totalNewToBrandDPVRate":0.024785803353202292,"totalCost":2165.0746965499975},{"date":"2025-03-18","newToBrandROAS":3.600562735052511,"detailPageViews":967,"orderId":577974971928446085,"totalNewToBrandSales":899.2300000000001,"unitsSold":30,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":26,"ROAS":4.718177963997067,"combinedUnitsSold":33,"sales":1086.23,"totalAddToCart":77,"eCPM":1.8165505149286725,"detailPageViewRate":0.7630034086605226,"totalNewToBrandPurchasesPercentage":78.57142857142857,"totalNewToBrandDPVViews":243,"addToCart":66,"totalNewToBrandROAS":3.905919713656484,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.0235349426010405,"purchases":25,"totalNewToBrandDPVs":254,"totalDetailPageViewRate":0.8671569246307285,"totalSales":1156.5300000000002,"newToBrandUnitsSold":23,"impressions":126736,"totalNewToBrandPurchases":22,"totalDetailPageView":1099,"totalPurchases":28,"combinedProductSales":1156.5300000000002,"newToBrandDetailPageViews":227,"totalUnitsSold":33,"clicks":31,"totalNewToBrandDPVRate":0.20041661406388084,"totalCost":230.22234606000023},{"date":"2025-03-19","newToBrandROAS":2.2543378533508722,"detailPageViews":862,"orderId":577974971928446085,"totalNewToBrandSales":776.3800000000001,"unitsSold":19,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":23,"ROAS":2.4207936579195595,"combinedUnitsSold":24,"sales":668.84,"totalAddToCart":74,"eCPM":1.7019086612131262,"detailPageViewRate":0.530981083028933,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":214,"addToCart":54,"totalNewToBrandROAS":2.8100229952389024,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.9764787998075897,"purchases":17,"totalNewToBrandDPVs":228,"totalDetailPageViewRate":0.6510986134125083,"totalSales":822.3700000000001,"newToBrandUnitsSold":18,"impressions":162341,"totalNewToBrandPurchases":19,"totalDetailPageView":1057,"totalPurchases":20,"combinedProductSales":822.3700000000001,"newToBrandDetailPageViews":189,"totalUnitsSold":24,"clicks":37,"totalNewToBrandDPVRate":0.14044511244848806,"totalCost":276.2895539700001},{"date":"2025-03-20","newToBrandROAS":3.502724771281201,"detailPageViews":820,"orderId":577974971928446085,"totalNewToBrandSales":999.0299999999999,"unitsSold":29,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":29,"ROAS":3.9649921293943398,"combinedUnitsSold":33,"sales":1006.8000000000001,"totalAddToCart":78,"eCPM":1.1198091328967372,"detailPageViewRate":0.3616237789684902,"totalNewToBrandPurchasesPercentage":86.20689655172413,"totalNewToBrandDPVViews":197,"addToCart":51,"totalNewToBrandROAS":3.93439221993328,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.525636030408025,"purchases":25,"totalNewToBrandDPVs":206,"totalDetailPageViewRate":0.45820378822958696,"totalSales":1149.16,"newToBrandUnitsSold":26,"impressions":226755,"totalNewToBrandPurchases":25,"totalDetailPageView":1039,"totalPurchases":29,"combinedProductSales":1149.16,"newToBrandDetailPageViews":170,"totalUnitsSold":33,"clicks":27,"totalNewToBrandDPVRate":0.09084694935062071,"totalCost":253.92231992999965},{"date":"2025-03-21","newToBrandROAS":1.9694971129140995,"detailPageViews":714,"orderId":577974971928446085,"totalNewToBrandSales":589.95,"unitsSold":14,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":18,"ROAS":1.9694971129140995,"combinedUnitsSold":18,"sales":477.09000000000003,"totalAddToCart":54,"eCPM":0.9750736704208717,"detailPageViewRate":0.2874025890384492,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":184,"addToCart":38,"totalNewToBrandROAS":2.435399655753994,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.435399655753994,"purchases":11,"totalNewToBrandDPVs":192,"totalDetailPageViewRate":0.3666999420364526,"totalSales":589.95,"newToBrandUnitsSold":14,"impressions":248432,"totalNewToBrandPurchases":15,"totalDetailPageView":911,"totalPurchases":15,"combinedProductSales":589.95,"newToBrandDetailPageViews":149,"totalUnitsSold":18,"clicks":22,"totalNewToBrandDPVRate":0.07728472982546532,"totalCost":242.239502089998},{"date":"2025-03-22","newToBrandROAS":4.279296156809482,"detailPageViews":1067,"orderId":577974971928446085,"totalNewToBrandSales":1124.1100000000001,"unitsSold":31,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":33,"ROAS":4.792628582705017,"combinedUnitsSold":37,"sales":1088.8,"totalAddToCart":103,"eCPM":1.5690355048310998,"detailPageViewRate":0.7369242563418997,"totalNewToBrandPurchasesPercentage":88.57142857142857,"totalNewToBrandDPVViews":263,"addToCart":76,"totalNewToBrandROAS":4.948054478420773,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.612763187342783,"purchases":29,"totalNewToBrandDPVs":274,"totalDetailPageViewRate":0.8909393539653707,"totalSales":1275.1200000000001,"newToBrandUnitsSold":28,"impressions":144791,"totalNewToBrandPurchases":31,"totalDetailPageView":1290,"totalPurchases":35,"combinedProductSales":1275.1200000000001,"newToBrandDetailPageViews":213,"totalUnitsSold":37,"clicks":23,"totalNewToBrandDPVRate":0.1892382813848927,"totalCost":227.18221977999977},{"date":"2025-03-23","newToBrandROAS":2.9329305477730143,"detailPageViews":1101,"orderId":577974971928446085,"totalNewToBrandSales":973.8500000000001,"unitsSold":29,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":30,"ROAS":4.409945274441054,"combinedUnitsSold":40,"sales":965.6400000000001,"totalAddToCart":98,"eCPM":1.9547112029887257,"detailPageViewRate":0.9828514296426563,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":324,"addToCart":65,"totalNewToBrandROAS":4.447439217010916,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.062418865120553,"purchases":24,"totalNewToBrandDPVs":333,"totalDetailPageViewRate":1.2336972531935977,"totalSales":1327.4800000000002,"newToBrandUnitsSold":20,"impressions":112021,"totalNewToBrandPurchases":27,"totalDetailPageView":1382,"totalPurchases":33,"combinedProductSales":1327.4800000000002,"newToBrandDetailPageViews":260,"totalUnitsSold":40,"clicks":30,"totalNewToBrandDPVRate":0.2972656912543184,"totalCost":218.96870367000002},{"date":"2025-03-24","newToBrandROAS":3.967142724995104,"detailPageViews":938,"orderId":577974971928446085,"totalNewToBrandSales":1052.6000000000001,"unitsSold":37,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":30,"ROAS":5.934109333115541,"combinedUnitsSold":42,"sales":1256.1700000000003,"totalAddToCart":72,"eCPM":1.5920816415968577,"detailPageViewRate":0.705464719243092,"totalNewToBrandPurchasesPercentage":85.18518518518519,"totalNewToBrandDPVViews":244,"addToCart":52,"totalNewToBrandROAS":4.972450770228088,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.939417378348525,"purchases":23,"totalNewToBrandDPVs":252,"totalDetailPageViewRate":0.8814548517621577,"totalSales":1468.9800000000002,"newToBrandUnitsSold":25,"impressions":132962,"totalNewToBrandPurchases":23,"totalDetailPageView":1172,"totalPurchases":27,"combinedProductSales":1468.9800000000002,"newToBrandDetailPageViews":197,"totalUnitsSold":42,"clicks":18,"totalNewToBrandDPVRate":0.1895278350205322,"totalCost":211.6863592300014},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":0.01816639248574988,"detailPageViews":38,"orderId":580709527465930802,"totalNewToBrandSales":172.52,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":0.01816639248574988,"combinedUnitsSold":4,"sales":63.79,"totalAddToCart":35,"eCPM":0.46626091607413017,"detailPageViewRate":5.045784519240971E-4,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":27,"addToCart":31,"totalNewToBrandROAS":0.049130992814572345,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.049130992814572345,"purchases":2,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.001487178595144707,"totalSales":172.52,"newToBrandUnitsSold":2,"impressions":7531039,"totalNewToBrandPurchases":4,"totalDetailPageView":112,"totalPurchases":4,"combinedProductSales":172.52,"newToBrandDetailPageViews":20,"totalUnitsSold":4,"clicks":1176,"totalNewToBrandDPVRate":5.311352125516811E-4,"totalCost":3511.429143130001},{"date":"2025-03-21","newToBrandROAS":0.07180390894617246,"detailPageViews":364,"orderId":580709527465930802,"totalNewToBrandSales":1323.75,"unitsSold":17,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":41,"ROAS":0.1351933331275681,"combinedUnitsSold":59,"sales":589.81,"totalAddToCart":251,"eCPM":0.2813374383891723,"detailPageViewRate":0.002347318688171287,"totalNewToBrandPurchasesPercentage":70.37037037037037,"totalNewToBrandDPVViews":601,"addToCart":126,"totalNewToBrandROAS":0.3034234325081268,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.43799330067900205,"purchases":13,"totalNewToBrandDPVs":610,"totalDetailPageViewRate":0.012819971296935493,"totalSales":1910.84,"newToBrandUnitsSold":10,"impressions":15507055,"totalNewToBrandPurchases":38,"totalDetailPageView":1988,"totalPurchases":54,"combinedProductSales":1910.8400000000001,"newToBrandDetailPageViews":147,"totalUnitsSold":59,"clicks":2561,"totalNewToBrandDPVRate":0.003933693406001333,"totalCost":4362.715130660006},{"date":"2025-03-22","newToBrandROAS":0.1337376913265613,"detailPageViews":739,"orderId":580709527465930802,"totalNewToBrandSales":3709.9699999999984,"unitsSold":25,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":101,"ROAS":0.19534721492382612,"combinedUnitsSold":121,"sales":865.99,"totalAddToCart":415,"eCPM":0.35591649293125655,"detailPageViewRate":0.005933171454364036,"totalNewToBrandPurchasesPercentage":84.11214953271028,"totalNewToBrandDPVViews":1119,"addToCart":158,"totalNewToBrandROAS":0.8368829974375535,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.9912451715647076,"purchases":16,"totalNewToBrandDPVs":1181,"totalDetailPageViewRate":0.0319299362300484,"totalSales":4394.269999999999,"newToBrandUnitsSold":18,"impressions":12455396,"totalNewToBrandPurchases":90,"totalDetailPageView":3977,"totalPurchases":107,"combinedProductSales":4394.2699999999995,"newToBrandDetailPageViews":337,"totalUnitsSold":121,"clicks":2870,"totalNewToBrandDPVRate":0.009481834218679198,"totalCost":4433.080862390001},{"date":"2025-03-23","newToBrandROAS":0.21441133190742362,"detailPageViews":1029,"orderId":580709527465930802,"totalNewToBrandSales":5005.539999999995,"unitsSold":34,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":132,"ROAS":0.2788937963825305,"combinedUnitsSold":148,"sales":1230.8400000000004,"totalAddToCart":511,"eCPM":0.37371602253155717,"detailPageViewRate":0.008713534303507896,"totalNewToBrandPurchasesPercentage":90.83969465648855,"totalNewToBrandDPVViews":1471,"addToCart":163,"totalNewToBrandROAS":1.1341962022233676,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":1.2678333794604486,"purchases":24,"totalNewToBrandDPVs":1544,"totalDetailPageViewRate":0.04556611087189115,"totalSales":5595.319999999995,"newToBrandUnitsSold":27,"impressions":11809215,"totalNewToBrandPurchases":119,"totalDetailPageView":5381,"totalPurchases":131,"combinedProductSales":5595.319999999996,"newToBrandDetailPageViews":441,"totalUnitsSold":148,"clicks":3120,"totalNewToBrandDPVRate":0.013074535436944795,"totalCost":4413.292859020003},{"date":"2025-03-24","newToBrandROAS":0.26385530255221584,"detailPageViews":1158,"orderId":580709527465930802,"totalNewToBrandSales":4536.759999999997,"unitsSold":34,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":129,"ROAS":0.26989404798487887,"combinedUnitsSold":142,"sales":1161.59,"totalAddToCart":443,"eCPM":0.40500974153900965,"detailPageViewRate":0.01089718869470312,"totalNewToBrandPurchasesPercentage":91.26984126984127,"totalNewToBrandDPVViews":1363,"addToCart":154,"totalNewToBrandROAS":1.054110762950678,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":1.1657868924141308,"purchases":27,"totalNewToBrandDPVs":1524,"totalDetailPageViewRate":0.04650596418758447,"totalSales":5017.399999999996,"newToBrandUnitsSold":33,"impressions":10626594,"totalNewToBrandPurchases":115,"totalDetailPageView":4942,"totalPurchases":126,"combinedProductSales":5017.399999999998,"newToBrandDetailPageViews":514,"totalUnitsSold":142,"clicks":2628,"totalNewToBrandDPVRate":0.014341377867640375,"totalCost":4303.87408937999},{"date":"2025-03-18","newToBrandROAS":9.888517385245395,"detailPageViews":433,"orderId":580714306967169892,"totalNewToBrandSales":726.3000000000001,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":18,"ROAS":9.888517385245395,"combinedUnitsSold":18,"sales":594.9000000000001,"totalAddToCart":41,"eCPM":2.910390744037527,"detailPageViewRate":2.094722074403754,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":55,"addToCart":35,"totalNewToBrandROAS":12.072667972606707,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":12.072667972606707,"purchases":14,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":2.2156644574524695,"totalSales":726.3000000000001,"newToBrandUnitsSold":15,"impressions":20671,"totalNewToBrandPurchases":17,"totalDetailPageView":458,"totalPurchases":17,"combinedProductSales":726.3000000000001,"newToBrandDetailPageViews":57,"totalUnitsSold":18,"clicks":12,"totalNewToBrandDPVRate":0.2902617193169174,"totalCost":60.160687069999724},{"date":"2025-03-19","newToBrandROAS":7.637156592404534,"detailPageViews":399,"orderId":580714306967169892,"totalNewToBrandSales":456.87,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":15,"ROAS":7.637156592404534,"combinedUnitsSold":15,"sales":456.87,"totalAddToCart":27,"eCPM":2.6227367442676144,"detailPageViewRate":1.749309483098777,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":63,"addToCart":26,"totalNewToBrandROAS":7.637156592404534,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.637156592404534,"purchases":14,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":1.867683809022754,"totalSales":456.87,"newToBrandUnitsSold":15,"impressions":22809,"totalNewToBrandPurchases":14,"totalDetailPageView":426,"totalPurchases":14,"combinedProductSales":456.87,"newToBrandDetailPageViews":65,"totalUnitsSold":15,"clicks":9,"totalNewToBrandDPVRate":0.29812793195668374,"totalCost":59.82200240000002},{"date":"2025-03-20","newToBrandROAS":3.7848985551054035,"detailPageViews":317,"orderId":580714306967169892,"totalNewToBrandSales":267.03000000000003,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":3.7848985551054035,"combinedUnitsSold":7,"sales":220.46000000000004,"totalAddToCart":22,"eCPM":2.284296163378952,"detailPageViewRate":1.2431860072944036,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":64,"addToCart":17,"totalNewToBrandROAS":4.584421034064211,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":4.584421034064211,"purchases":5,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":1.4157417937958352,"totalSales":267.03000000000003,"newToBrandUnitsSold":5,"impressions":25499,"totalNewToBrandPurchases":7,"totalDetailPageView":361,"totalPurchases":7,"combinedProductSales":267.03000000000003,"newToBrandDetailPageViews":60,"totalUnitsSold":7,"clicks":10,"totalNewToBrandDPVRate":0.2666771245931213,"totalCost":58.2472678699999},{"date":"2025-03-21","newToBrandROAS":7.234343658175716,"detailPageViews":342,"orderId":580714306967169892,"totalNewToBrandSales":489.59000000000003,"unitsSold":13,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":13,"ROAS":7.819616375666415,"combinedUnitsSold":14,"sales":469.76,"totalAddToCart":27,"eCPM":2.226137935225677,"detailPageViewRate":1.2673237975246423,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":56,"addToCart":22,"totalNewToBrandROAS":8.149706193295556,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.734978910786255,"purchases":12,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":1.3784925516934707,"totalSales":524.75,"newToBrandUnitsSold":12,"impressions":26986,"totalNewToBrandPurchases":12,"totalDetailPageView":372,"totalPurchases":13,"combinedProductSales":524.75,"newToBrandDetailPageViews":55,"totalUnitsSold":14,"clicks":9,"totalNewToBrandDPVRate":0.2223375083376566,"totalCost":60.074558320000115},{"date":"2025-03-22","newToBrandROAS":5.639567966227703,"detailPageViews":436,"orderId":580714306967169892,"totalNewToBrandSales":359.15999999999997,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":6.071922089829538,"combinedUnitsSold":11,"sales":365,"totalAddToCart":36,"eCPM":2.823255719049397,"detailPageViewRate":2.047717452564344,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":61,"addToCart":33,"totalNewToBrandROAS":5.974771336392265,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":6.407125459994099,"purchases":9,"totalNewToBrandDPVs":65,"totalDetailPageViewRate":2.1745256434341536,"totalSales":385.15,"newToBrandUnitsSold":9,"impressions":21292,"totalNewToBrandPurchases":9,"totalDetailPageView":463,"totalPurchases":10,"combinedProductSales":385.15,"newToBrandDetailPageViews":59,"totalUnitsSold":11,"clicks":13,"totalNewToBrandDPVRate":0.3052789780199136,"totalCost":60.11276076999976},{"date":"2025-03-23","newToBrandROAS":4.304088113677932,"detailPageViews":469,"orderId":580714306967169892,"totalNewToBrandSales":258.65999999999997,"unitsSold":7,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":7,"ROAS":4.304088113677932,"combinedUnitsSold":7,"sales":258.65999999999997,"totalAddToCart":31,"eCPM":2.7514125684460984,"detailPageViewRate":2.147239263803681,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":63,"addToCart":29,"totalNewToBrandROAS":4.304088113677932,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":4.304088113677932,"purchases":7,"totalNewToBrandDPVs":69,"totalDetailPageViewRate":2.2525409761010895,"totalSales":258.65999999999997,"newToBrandUnitsSold":7,"impressions":21842,"totalNewToBrandPurchases":7,"totalDetailPageView":492,"totalPurchases":7,"combinedProductSales":258.65999999999997,"newToBrandDetailPageViews":62,"totalUnitsSold":7,"clicks":15,"totalNewToBrandDPVRate":0.315905136892226,"totalCost":60.09635331999968},{"date":"2025-03-24","newToBrandROAS":7.706341749744217,"detailPageViews":365,"orderId":580714306967169892,"totalNewToBrandSales":549.49,"unitsSold":12,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":15,"ROAS":7.706341749744217,"combinedUnitsSold":17,"sales":462.53,"totalAddToCart":40,"eCPM":2.2744959436107193,"detailPageViewRate":1.3832044868879794,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":66,"addToCart":33,"totalNewToBrandROAS":9.155206641876095,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":10.28750721764981,"purchases":11,"totalNewToBrandDPVs":69,"totalDetailPageViewRate":1.5309989389116265,"totalSales":617.45,"newToBrandUnitsSold":12,"impressions":26388,"totalNewToBrandPurchases":14,"totalDetailPageView":404,"totalPurchases":15,"combinedProductSales":617.45,"newToBrandDetailPageViews":63,"totalUnitsSold":17,"clicks":8,"totalNewToBrandDPVRate":0.2614824920418372,"totalCost":60.019398959999656},{"date":"2025-03-18","newToBrandROAS":2.679838016372176,"detailPageViews":391,"orderId":581820170785891636,"totalNewToBrandSales":613.8699999999999,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":2.679838016372176,"combinedUnitsSold":9,"sales":357.51,"totalAddToCart":57,"eCPM":1.978309736635281,"detailPageViewRate":0.5798176021353897,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":54,"addToCart":22,"totalNewToBrandROAS":4.601471743756503,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":5.557041518943563,"purchases":4,"totalNewToBrandDPVs":63,"totalDetailPageViewRate":1.4947727441239713,"totalSales":741.3500000000001,"newToBrandUnitsSold":4,"impressions":67435,"totalNewToBrandPurchases":7,"totalDetailPageView":1008,"totalPurchases":9,"combinedProductSales":741.3500000000001,"newToBrandDetailPageViews":32,"totalUnitsSold":9,"clicks":24,"totalNewToBrandDPVRate":0.09342329650774821,"totalCost":133.4073170900002},{"date":"2025-03-19","newToBrandROAS":8.561499943228903,"detailPageViews":425,"orderId":581820170785891636,"totalNewToBrandSales":1978.9399999999996,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":25,"ROAS":9.169022355707904,"combinedUnitsSold":29,"sales":1210.8700000000001,"totalAddToCart":74,"eCPM":2.038481283958995,"detailPageViewRate":0.6560261793035318,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":63,"addToCart":33,"totalNewToBrandROAS":14.98504802382138,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":17.66335635354619,"purchases":11,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":1.5806371943689799,"totalSales":2332.6399999999994,"newToBrandUnitsSold":10,"impressions":64784,"totalNewToBrandPurchases":22,"totalDetailPageView":1024,"totalPurchases":26,"combinedProductSales":2332.6399999999994,"newToBrandDetailPageViews":43,"totalUnitsSold":29,"clicks":25,"totalNewToBrandDPVRate":0.11268214373919487,"totalCost":132.06097149999954},{"date":"2025-03-20","newToBrandROAS":2.8627516136615445,"detailPageViews":506,"orderId":581820170785891636,"totalNewToBrandSales":757.55,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":13,"ROAS":2.8627516136615445,"combinedUnitsSold":14,"sales":380.03000000000003,"totalAddToCart":75,"eCPM":2.0175983850082124,"detailPageViewRate":0.7690437108638823,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":73,"addToCart":31,"totalNewToBrandROAS":5.706595492275091,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":7.023809257411679,"purchases":5,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":1.834458021764241,"totalSales":932.41,"newToBrandUnitsSold":5,"impressions":65796,"totalNewToBrandPurchases":13,"totalDetailPageView":1207,"totalPurchases":14,"combinedProductSales":932.41,"newToBrandDetailPageViews":44,"totalUnitsSold":14,"clicks":23,"totalNewToBrandDPVRate":0.12006808924554685,"totalCost":132.74990334000034},{"date":"2025-03-21","newToBrandROAS":7.602142731838001,"detailPageViews":650,"orderId":581820170785891636,"totalNewToBrandSales":1884.5700000000002,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":22,"ROAS":7.602142731838001,"combinedUnitsSold":25,"sales":1007.0099999999999,"totalAddToCart":95,"eCPM":1.9441969252784992,"detailPageViewRate":0.9540164090822362,"totalNewToBrandPurchasesPercentage":88,"totalNewToBrandDPVViews":84,"addToCart":41,"totalNewToBrandROAS":14.227038587640584,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.584992763471028,"purchases":11,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":2.003434459072696,"totalSales":2064.45,"newToBrandUnitsSold":11,"impressions":68133,"totalNewToBrandPurchases":22,"totalDetailPageView":1365,"totalPurchases":25,"combinedProductSales":2064.45,"newToBrandDetailPageViews":44,"totalUnitsSold":25,"clicks":24,"totalNewToBrandDPVRate":0.13209457971907887,"totalCost":132.46396911},{"date":"2025-03-22","newToBrandROAS":3.9220764003725863,"detailPageViews":804,"orderId":581820170785891636,"totalNewToBrandSales":1067.2900000000002,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":16,"ROAS":5.572268001285063,"combinedUnitsSold":21,"sales":752,"totalAddToCart":93,"eCPM":2.145976527263193,"detailPageViewRate":1.27848362936696,"totalNewToBrandPurchasesPercentage":76.19047619047619,"totalNewToBrandDPVViews":98,"addToCart":36,"totalNewToBrandROAS":7.908545099855766,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":11.117193357723398,"purchases":9,"totalNewToBrandDPVs":109,"totalDetailPageViewRate":2.523574029608663,"totalSales":1500.3100000000004,"newToBrandUnitsSold":6,"impressions":62887,"totalNewToBrandPurchases":16,"totalDetailPageView":1587,"totalPurchases":21,"combinedProductSales":1500.31,"newToBrandDetailPageViews":66,"totalUnitsSold":21,"clicks":37,"totalNewToBrandDPVRate":0.17332676069775946,"totalCost":134.95402587000044},{"date":"2025-03-23","newToBrandROAS":8.54315641170453,"detailPageViews":792,"orderId":581820170785891636,"totalNewToBrandSales":2104.9,"unitsSold":14,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":27,"ROAS":8.54315641170453,"combinedUnitsSold":29,"sales":1137.5,"totalAddToCart":110,"eCPM":2.048297174943073,"detailPageViewRate":1.2183865608270261,"totalNewToBrandPurchasesPercentage":93.10344827586206,"totalNewToBrandDPVViews":107,"addToCart":51,"totalNewToBrandROAS":15.80878235692032,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":16.39204523774052,"purchases":14,"totalNewToBrandDPVs":122,"totalDetailPageViewRate":2.5659959387114637,"totalSales":2182.5600000000004,"newToBrandUnitsSold":14,"impressions":65004,"totalNewToBrandPurchases":27,"totalDetailPageView":1668,"totalPurchases":29,"combinedProductSales":2182.5600000000004,"newToBrandDetailPageViews":65,"totalUnitsSold":29,"clicks":37,"totalNewToBrandDPVRate":0.1876807581071934,"totalCost":133.14750955999952},{"date":"2025-03-24","newToBrandROAS":6.089603140081515,"detailPageViews":716,"orderId":581820170785891636,"totalNewToBrandSales":1222.5400000000002,"unitsSold":9,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":15,"ROAS":6.089603140081515,"combinedUnitsSold":20,"sales":813.89,"totalAddToCart":89,"eCPM":2.2804850569044652,"detailPageViewRate":1.221697066903271,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":83,"addToCart":29,"totalNewToBrandROAS":9.147161683858084,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":10.657123484224043,"purchases":9,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":2.740286996433873,"totalSales":1424.3500000000001,"newToBrandUnitsSold":9,"impressions":58607,"totalNewToBrandPurchases":15,"totalDetailPageView":1606,"totalPurchases":18,"combinedProductSales":1424.3500000000001,"newToBrandDetailPageViews":53,"totalUnitsSold":20,"clicks":30,"totalNewToBrandDPVRate":0.15697783541215213,"totalCost":133.65238773},{"date":"2025-03-18","newToBrandROAS":32.69515113790103,"detailPageViews":4528,"orderId":584304828906703631,"totalNewToBrandSales":7320.019999999999,"unitsSold":77,"newToBrandPurchases":61,"totalNewToBrandUnitsSold":73,"ROAS":37.182297998267515,"combinedUnitsSold":86,"sales":7550.899999999998,"totalAddToCart":390,"eCPM":2.870479588675103,"detailPageViewRate":6.400271389599559,"totalNewToBrandPurchasesPercentage":85,"totalNewToBrandDPVViews":181,"addToCart":353,"totalNewToBrandROAS":36.04539392566161,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":40.804505494664724,"purchases":71,"totalNewToBrandDPVs":185,"totalDetailPageViewRate":7.28087410066858,"totalSales":8286.49,"newToBrandUnitsSold":66,"impressions":70747,"totalNewToBrandPurchases":68,"totalDetailPageView":5151,"totalPurchases":80,"combinedProductSales":8286.49,"newToBrandDetailPageViews":159,"totalUnitsSold":86,"clicks":40,"totalNewToBrandDPVRate":0.2614951870750703,"totalCost":203.07781945999753},{"date":"2025-03-19","newToBrandROAS":28.701901936933083,"detailPageViews":4313,"orderId":584304828906703631,"totalNewToBrandSales":6433.369999999995,"unitsSold":68,"newToBrandPurchases":54,"totalNewToBrandUnitsSold":65,"ROAS":35.60371665506332,"combinedUnitsSold":79,"sales":7045.979999999995,"totalAddToCart":359,"eCPM":2.7826618155485594,"detailPageViewRate":6.064483471364896,"totalNewToBrandPurchasesPercentage":82.27848101265823,"totalNewToBrandDPVViews":173,"addToCart":315,"totalNewToBrandROAS":32.50816531088432,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":39.40998002901457,"purchases":68,"totalNewToBrandDPVs":177,"totalDetailPageViewRate":7.054373655422602,"totalSales":7799.239999999994,"newToBrandUnitsSold":54,"impressions":71119,"totalNewToBrandPurchases":65,"totalDetailPageView":5017,"totalPurchases":79,"combinedProductSales":7799.239999999994,"newToBrandDetailPageViews":147,"totalUnitsSold":79,"clicks":34,"totalNewToBrandDPVRate":0.24887864002587212,"totalCost":197.900125659998},{"date":"2025-03-20","newToBrandROAS":30.088658057218872,"detailPageViews":6149,"orderId":584304828906703631,"totalNewToBrandSales":6537.099999999997,"unitsSold":78,"newToBrandPurchases":63,"totalNewToBrandUnitsSold":75,"ROAS":36.98101671790885,"combinedUnitsSold":92,"sales":7139.829999999996,"totalAddToCart":425,"eCPM":2.986117606990933,"detailPageViewRate":9.510478694609853,"totalNewToBrandPurchasesPercentage":82.22222222222221,"totalNewToBrandDPVViews":220,"addToCart":379,"totalNewToBrandROAS":33.85915412364747,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":41.023283113209224,"purchases":77,"totalNewToBrandDPVs":225,"totalDetailPageViewRate":10.432294486118629,"totalSales":7920.259999999993,"newToBrandUnitsSold":64,"impressions":64655,"totalNewToBrandPurchases":74,"totalDetailPageView":6745,"totalPurchases":90,"combinedProductSales":7920.259999999995,"newToBrandDetailPageViews":193,"totalUnitsSold":92,"clicks":30,"totalNewToBrandDPVRate":0.3480009280024747,"totalCost":193.0674338799988},{"date":"2025-03-21","newToBrandROAS":27.398132928977244,"detailPageViews":7509,"orderId":584304828906703631,"totalNewToBrandSales":6148.499999999996,"unitsSold":78,"newToBrandPurchases":61,"totalNewToBrandUnitsSold":72,"ROAS":34.723689934825366,"combinedUnitsSold":94,"sales":7049.249999999996,"totalAddToCart":521,"eCPM":2.8761042537365884,"detailPageViewRate":10.638237585889353,"totalNewToBrandPurchasesPercentage":76.92307692307693,"totalNewToBrandDPVViews":233,"addToCart":480,"totalNewToBrandROAS":30.286712425332308,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":38.370853429472895,"purchases":76,"totalNewToBrandDPVs":240,"totalDetailPageViewRate":11.727704186441878,"totalSales":7789.659999999997,"newToBrandUnitsSold":63,"impressions":70585,"totalNewToBrandPurchases":70,"totalDetailPageView":8278,"totalPurchases":91,"combinedProductSales":7789.659999999996,"newToBrandDetailPageViews":214,"totalUnitsSold":94,"clicks":39,"totalNewToBrandDPVRate":0.3400155840476022,"totalCost":203.0098187499971},{"date":"2025-03-22","newToBrandROAS":40.624243045933326,"detailPageViews":8846,"orderId":584304828906703631,"totalNewToBrandSales":8855.819999999992,"unitsSold":106,"newToBrandPurchases":86,"totalNewToBrandUnitsSold":96,"ROAS":48.203171228993114,"combinedUnitsSold":115,"sales":9770.599999999995,"totalAddToCart":650,"eCPM":2.712344375827919,"detailPageViewRate":11.837122479292397,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":264,"addToCart":603,"totalNewToBrandROAS":43.69011195148114,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":51.269040134540916,"purchases":105,"totalNewToBrandDPVs":270,"totalDetailPageViewRate":12.748390895344636,"totalSales":10392.039999999992,"newToBrandUnitsSold":87,"impressions":74731,"totalNewToBrandPurchases":95,"totalDetailPageView":9527,"totalPurchases":114,"combinedProductSales":10392.039999999994,"newToBrandDetailPageViews":249,"totalUnitsSold":115,"clicks":33,"totalNewToBrandDPVRate":0.36129584777401613,"totalCost":202.69620754999622},{"date":"2025-03-23","newToBrandROAS":37.89098379645457,"detailPageViews":8111,"orderId":584304828906703631,"totalNewToBrandSales":8767.379999999997,"unitsSold":97,"newToBrandPurchases":83,"totalNewToBrandUnitsSold":96,"ROAS":44.40145096720554,"combinedUnitsSold":112,"sales":8899.089999999998,"totalAddToCart":567,"eCPM":2.68336754401461,"detailPageViewRate":10.859407425258732,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":284,"addToCart":508,"totalNewToBrandROAS":43.744292189522575,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":51.365557770990684,"purchases":97,"totalNewToBrandDPVs":289,"totalDetailPageViewRate":11.737692626956393,"totalSales":10294.859999999995,"newToBrandUnitsSold":83,"impressions":74691,"totalNewToBrandPurchases":96,"totalDetailPageView":8767,"totalPurchases":112,"combinedProductSales":10294.859999999999,"newToBrandDetailPageViews":259,"totalUnitsSold":112,"clicks":38,"totalNewToBrandDPVRate":0.38692747452839027,"totalCost":200.4234052299952},{"date":"2025-03-24","newToBrandROAS":34.43068616204269,"detailPageViews":6627,"orderId":584304828906703631,"totalNewToBrandSales":8069.759999999999,"unitsSold":88,"newToBrandPurchases":74,"totalNewToBrandUnitsSold":94,"ROAS":39.55445407938647,"combinedUnitsSold":113,"sales":7878.439999999999,"totalAddToCart":509,"eCPM":2.5503148701664267,"detailPageViewRate":8.48527528809219,"totalNewToBrandPurchasesPercentage":84.54545454545455,"totalNewToBrandDPVViews":240,"addToCart":454,"totalNewToBrandROAS":40.51499425668911,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":46.81980687039851,"purchases":85,"totalNewToBrandDPVs":245,"totalDetailPageViewRate":9.393085787451986,"totalSales":9325.549999999997,"newToBrandUnitsSold":75,"impressions":78100,"totalNewToBrandPurchases":93,"totalDetailPageView":7336,"totalPurchases":110,"combinedProductSales":9325.55,"newToBrandDetailPageViews":207,"totalUnitsSold":113,"clicks":35,"totalNewToBrandDPVRate":0.31370038412291934,"totalCost":199.17959135999791},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-21","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-23","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-24","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":5.462937098943884,"detailPageViews":221,"orderId":587410510249652600,"totalNewToBrandSales":475.24,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":9,"ROAS":8.303046433634742,"combinedUnitsSold":11,"sales":333.21999999999997,"totalAddToCart":24,"eCPM":2.144504531366891,"detailPageViewRate":1.1809340600619858,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":17,"addToCart":13,"totalNewToBrandROAS":11.841845588861938,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":14.681954923552794,"purchases":5,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":2.3137757828363794,"totalSales":589.2199999999999,"newToBrandUnitsSold":4,"impressions":18714,"totalNewToBrandPurchases":9,"totalDetailPageView":433,"totalPurchases":10,"combinedProductSales":589.2199999999999,"newToBrandDetailPageViews":17,"totalUnitsSold":11,"clicks":11,"totalNewToBrandDPVRate":0.09618467457518436,"totalCost":40.13225779999999},{"date":"2025-03-19","newToBrandROAS":2.724967551322935,"detailPageViews":141,"orderId":587410510249652600,"totalNewToBrandSales":282.9,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":3.8060259127864065,"combinedUnitsSold":7,"sales":154.31,"totalAddToCart":20,"eCPM":2.0524249291282772,"detailPageViewRate":0.7137794876986939,"totalNewToBrandPurchasesPercentage":57.14285714285714,"totalNewToBrandDPVViews":14,"addToCart":9,"totalNewToBrandROAS":6.977673065434996,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.242395373205381,"purchases":4,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":1.6199250784651211,"totalSales":374.72,"newToBrandUnitsSold":2,"impressions":19754,"totalNewToBrandPurchases":4,"totalDetailPageView":320,"totalPurchases":7,"combinedProductSales":374.72,"newToBrandDetailPageViews":12,"totalUnitsSold":7,"clicks":5,"totalNewToBrandDPVRate":0.07593398805305254,"totalCost":40.54360204999998},{"date":"2025-03-20","newToBrandROAS":3.4165422737188154,"detailPageViews":192,"orderId":587410510249652600,"totalNewToBrandSales":269.03,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":7,"ROAS":5.77417421993258,"combinedUnitsSold":8,"sales":225.37,"totalAddToCart":22,"eCPM":2.1463123073962045,"detailPageViewRate":1.0558152323343415,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":29,"addToCart":11,"totalNewToBrandROAS":6.8927811615940975,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.250413107807862,"purchases":3,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":2.122628540005499,"totalSales":361.05,"newToBrandUnitsSold":3,"impressions":18185,"totalNewToBrandPurchases":6,"totalDetailPageView":386,"totalPurchases":7,"combinedProductSales":361.05000000000007,"newToBrandDetailPageViews":27,"totalUnitsSold":8,"clicks":3,"totalNewToBrandDPVRate":0.16497113005224084,"totalCost":39.03068930999998},{"date":"2025-03-21","newToBrandROAS":15.023703183465479,"detailPageViews":212,"orderId":587410510249652600,"totalNewToBrandSales":912.16,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":11,"ROAS":15.023703183465479,"combinedUnitsSold":13,"sales":606.23,"totalAddToCart":25,"eCPM":1.9255377595915224,"detailPageViewRate":1.01164344340523,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":18,"addToCart":11,"totalNewToBrandROAS":22.605316622123404,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":23.69523705827604,"purchases":4,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":1.9469364382515748,"totalSales":956.14,"newToBrandUnitsSold":4,"impressions":20956,"totalNewToBrandPurchases":7,"totalDetailPageView":408,"totalPurchases":8,"combinedProductSales":956.14,"newToBrandDetailPageViews":16,"totalUnitsSold":13,"clicks":15,"totalNewToBrandDPVRate":0.09066615766367628,"totalCost":40.351569289999944},{"date":"2025-03-22","newToBrandROAS":2.386042881061284,"detailPageViews":230,"orderId":587410510249652600,"totalNewToBrandSales":250.56,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":5,"ROAS":4.845888511304792,"combinedUnitsSold":7,"sales":196.98,"totalAddToCart":37,"eCPM":1.941393268698058,"detailPageViewRate":1.098481230298978,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":18,"addToCart":13,"totalNewToBrandROAS":6.164005611699303,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":10.084653657422955,"purchases":2,"totalNewToBrandDPVs":21,"totalDetailPageViewRate":2.149202407106696,"totalSales":409.93,"newToBrandUnitsSold":1,"impressions":20938,"totalNewToBrandPurchases":4,"totalDetailPageView":450,"totalPurchases":6,"combinedProductSales":409.93,"newToBrandDetailPageViews":12,"totalUnitsSold":7,"clicks":10,"totalNewToBrandDPVRate":0.10029611233164581,"totalCost":40.64889225999994},{"date":"2025-03-23","newToBrandROAS":0,"detailPageViews":179,"orderId":587410510249652600,"totalNewToBrandSales":374.54999999999995,"unitsSold":1,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":6,"ROAS":0.5235591589338552,"combinedUnitsSold":9,"sales":20.99,"totalAddToCart":32,"eCPM":1.883709084245638,"detailPageViewRate":0.8410468448996853,"totalNewToBrandPurchasesPercentage":62.5,"totalNewToBrandDPVViews":10,"addToCart":10,"totalNewToBrandROAS":9.342500380117936,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":11.940590994436677,"purchases":1,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":2.0579805478550957,"totalSales":478.71,"newToBrandUnitsSold":0,"impressions":21283,"totalNewToBrandPurchases":5,"totalDetailPageView":438,"totalPurchases":8,"combinedProductSales":478.71,"newToBrandDetailPageViews":9,"totalUnitsSold":9,"clicks":13,"totalNewToBrandDPVRate":0.061081614434055354,"totalCost":40.09098043999992},{"date":"2025-03-24","newToBrandROAS":10.76547614457022,"detailPageViews":210,"orderId":587410510249652600,"totalNewToBrandSales":753.2700000000001,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":16,"ROAS":10.765476144570222,"combinedUnitsSold":21,"sales":424.5300000000001,"totalAddToCart":30,"eCPM":1.8351820276433366,"detailPageViewRate":0.97728965003723,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":18,"addToCart":14,"totalNewToBrandROAS":19.101854322239678,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":25.72855732579441,"purchases":6,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":1.9731943410275503,"totalSales":1014.59,"newToBrandUnitsSold":9,"impressions":21488,"totalNewToBrandPurchases":13,"totalDetailPageView":424,"totalPurchases":16,"combinedProductSales":1014.59,"newToBrandDetailPageViews":11,"totalUnitsSold":21,"clicks":8,"totalNewToBrandDPVRate":0.09307520476545049,"totalCost":39.43439141000002},{"date":"2025-03-18","newToBrandROAS":11.301815456789141,"detailPageViews":650,"orderId":589088250374805345,"totalNewToBrandSales":625.94,"unitsSold":27,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":29,"ROAS":11.879339589461614,"combinedUnitsSold":31,"sales":601.4500000000002,"totalAddToCart":64,"eCPM":2.1307991624931586,"detailPageViewRate":2.7355751020579944,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":135,"addToCart":55,"totalNewToBrandROAS":12.363045677325797,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":13.313669360825319,"purchases":26,"totalNewToBrandDPVs":137,"totalDetailPageViewRate":3.164849964227095,"totalSales":674.07,"newToBrandUnitsSold":26,"impressions":23761,"totalNewToBrandPurchases":28,"totalDetailPageView":752,"totalPurchases":30,"combinedProductSales":674.07,"newToBrandDetailPageViews":125,"totalUnitsSold":31,"clicks":7,"totalNewToBrandDPVRate":0.5765750599722234,"totalCost":50.62991889999995},{"date":"2025-03-19","newToBrandROAS":11.851865837155891,"detailPageViews":687,"orderId":589088250374805345,"totalNewToBrandSales":680.45,"unitsSold":33,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":27,"ROAS":15.192374365147467,"combinedUnitsSold":34,"sales":745.45,"totalAddToCart":73,"eCPM":2.215331599620751,"detailPageViewRate":3.1017201679534065,"totalNewToBrandPurchasesPercentage":83.87096774193549,"totalNewToBrandDPVViews":133,"addToCart":66,"totalNewToBrandROAS":13.867665352155871,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":17.20817388014745,"purchases":30,"totalNewToBrandDPVs":138,"totalDetailPageViewRate":3.4448507833310757,"totalSales":844.36,"newToBrandUnitsSold":26,"impressions":22149,"totalNewToBrandPurchases":26,"totalDetailPageView":763,"totalPurchases":31,"combinedProductSales":844.36,"newToBrandDetailPageViews":126,"totalUnitsSold":34,"clicks":8,"totalNewToBrandDPVRate":0.6230529595015576,"totalCost":49.06737960000002},{"date":"2025-03-20","newToBrandROAS":12.045831881081638,"detailPageViews":655,"orderId":589088250374805345,"totalNewToBrandSales":595.8100000000001,"unitsSold":27,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":27,"ROAS":12.454728818687157,"combinedUnitsSold":28,"sales":595.4800000000001,"totalAddToCart":66,"eCPM":2.2404666757263385,"detailPageViewRate":3.069353327085286,"totalNewToBrandPurchasesPercentage":96,"totalNewToBrandDPVViews":128,"addToCart":60,"totalNewToBrandROAS":12.46163091533216,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":12.870527852937679,"purchases":24,"totalNewToBrandDPVs":138,"totalDetailPageViewRate":3.3458294283036554,"totalSales":615.3600000000001,"newToBrandUnitsSold":26,"impressions":21340,"totalNewToBrandPurchases":24,"totalDetailPageView":714,"totalPurchases":25,"combinedProductSales":615.3600000000001,"newToBrandDetailPageViews":135,"totalUnitsSold":28,"clicks":15,"totalNewToBrandDPVRate":0.6466729147141519,"totalCost":47.81155886000007},{"date":"2025-03-21","newToBrandROAS":14.111436816885671,"detailPageViews":699,"orderId":589088250374805345,"totalNewToBrandSales":741.65,"unitsSold":34,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":33,"ROAS":14.834383004807533,"combinedUnitsSold":35,"sales":753.0600000000001,"totalAddToCart":74,"eCPM":2.0543279337137275,"detailPageViewRate":2.8286997693334954,"totalNewToBrandPurchasesPercentage":96.875,"totalNewToBrandDPVViews":138,"addToCart":68,"totalNewToBrandROAS":14.609619625946811,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.332565813868673,"purchases":31,"totalNewToBrandDPVs":145,"totalDetailPageViewRate":3.2090971632066694,"totalSales":778.35,"newToBrandUnitsSold":32,"impressions":24711,"totalNewToBrandPurchases":31,"totalDetailPageView":793,"totalPurchases":32,"combinedProductSales":778.35,"newToBrandDetailPageViews":130,"totalUnitsSold":35,"clicks":11,"totalNewToBrandDPVRate":0.5867832139533001,"totalCost":50.76449756999992},{"date":"2025-03-22","newToBrandROAS":15.327329856282665,"detailPageViews":1045,"orderId":589088250374805345,"totalNewToBrandSales":904.1800000000001,"unitsSold":40,"newToBrandPurchases":37,"totalNewToBrandUnitsSold":43,"ROAS":15.327329856282665,"combinedUnitsSold":44,"sales":780.2500000000001,"totalAddToCart":100,"eCPM":2.143402137684216,"detailPageViewRate":4.3999999999999995,"totalNewToBrandPurchasesPercentage":97.5609756097561,"totalNewToBrandDPVViews":209,"addToCart":86,"totalNewToBrandROAS":17.761826477992514,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.142922535937895,"purchases":37,"totalNewToBrandDPVs":219,"totalDetailPageViewRate":4.926315789473684,"totalSales":923.5800000000002,"newToBrandUnitsSold":40,"impressions":23750,"totalNewToBrandPurchases":40,"totalDetailPageView":1170,"totalPurchases":41,"combinedProductSales":923.5800000000002,"newToBrandDetailPageViews":206,"totalUnitsSold":44,"clicks":17,"totalNewToBrandDPVRate":0.9221052631578948,"totalCost":50.905800770000134},{"date":"2025-03-23","newToBrandROAS":14.78594163579254,"detailPageViews":1037,"orderId":589088250374805345,"totalNewToBrandSales":956.8000000000001,"unitsSold":35,"newToBrandPurchases":32,"totalNewToBrandUnitsSold":41,"ROAS":15.623145250935519,"combinedUnitsSold":43,"sales":783.0199999999999,"totalAddToCart":110,"eCPM":2.0700160808689887,"detailPageViewRate":4.283000165207335,"totalNewToBrandPurchasesPercentage":95.1219512195122,"totalNewToBrandDPVViews":229,"addToCart":90,"totalNewToBrandROAS":19.090477096491927,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":19.927680711634906,"purchases":34,"totalNewToBrandDPVs":234,"totalDetailPageViewRate":4.877746571947794,"totalSales":998.7600000000001,"newToBrandUnitsSold":33,"impressions":24212,"totalNewToBrandPurchases":39,"totalDetailPageView":1181,"totalPurchases":41,"combinedProductSales":998.7600000000001,"newToBrandDetailPageViews":217,"totalUnitsSold":43,"clicks":8,"totalNewToBrandDPVRate":0.9664629109532464,"totalCost":50.119229349999955},{"date":"2025-03-24","newToBrandROAS":13.066994241439552,"detailPageViews":818,"orderId":589088250374805345,"totalNewToBrandSales":779.45,"unitsSold":29,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":33,"ROAS":14.93367866505953,"combinedUnitsSold":36,"sales":734.65,"totalAddToCart":92,"eCPM":2.252996331119761,"detailPageViewRate":3.74627891000687,"totalNewToBrandPurchasesPercentage":91.42857142857143,"totalNewToBrandDPVViews":160,"addToCart":70,"totalNewToBrandROAS":15.84435559175206,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.348717140156516,"purchases":29,"totalNewToBrandDPVs":167,"totalDetailPageViewRate":4.3462331119761854,"totalSales":902.6500000000001,"newToBrandUnitsSold":27,"impressions":21835,"totalNewToBrandPurchases":32,"totalDetailPageView":949,"totalPurchases":35,"combinedProductSales":902.65,"newToBrandDetailPageViews":154,"totalUnitsSold":36,"clicks":16,"totalNewToBrandDPVRate":0.7648271124341653,"totalCost":49.194174889999985},{"date":"2025-03-18","newToBrandROAS":10.872466151377495,"detailPageViews":496,"orderId":592434507266268936,"totalNewToBrandSales":1182.2,"unitsSold":39,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":39,"ROAS":11.541897186132376,"combinedUnitsSold":41,"sales":1156.55,"totalAddToCart":56,"eCPM":2.3765415242861465,"detailPageViewRate":1.1763589792239826,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":61,"addToCart":52,"totalNewToBrandROAS":11.79787372223051,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.467304756985394,"purchases":32,"totalNewToBrandDPVs":66,"totalDetailPageViewRate":1.2902001707617874,"totalSales":1249.2800000000002,"newToBrandUnitsSold":37,"impressions":42164,"totalNewToBrandPurchases":32,"totalDetailPageView":544,"totalPurchases":34,"combinedProductSales":1249.2800000000002,"newToBrandDetailPageViews":60,"totalUnitsSold":41,"clicks":13,"totalNewToBrandDPVRate":0.15653163836448156,"totalCost":100.20449683000108},{"date":"2025-03-19","newToBrandROAS":9.64897098495578,"detailPageViews":564,"orderId":592434507266268936,"totalNewToBrandSales":971.24,"unitsSold":38,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":35,"ROAS":10.601906713382283,"combinedUnitsSold":40,"sales":1067.1599999999999,"totalAddToCart":51,"eCPM":2.5429443344365104,"detailPageViewRate":1.4248541040345604,"totalNewToBrandPurchasesPercentage":87.09677419354838,"totalNewToBrandDPVViews":85,"addToCart":45,"totalNewToBrandROAS":9.64897098495578,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.137784040230967,"purchases":30,"totalNewToBrandDPVs":89,"totalDetailPageViewRate":1.568855316676351,"totalSales":1121.1,"newToBrandUnitsSold":35,"impressions":39583,"totalNewToBrandPurchases":27,"totalDetailPageView":621,"totalPurchases":31,"combinedProductSales":1121.1,"newToBrandDetailPageViews":82,"totalUnitsSold":40,"clicks":11,"totalNewToBrandDPVRate":0.2248439986863047,"totalCost":100.65736559000038},{"date":"2025-03-20","newToBrandROAS":10.970710531288482,"detailPageViews":708,"orderId":592434507266268936,"totalNewToBrandSales":1133.58,"unitsSold":40,"newToBrandPurchases":37,"totalNewToBrandUnitsSold":39,"ROAS":11.66738612018107,"combinedUnitsSold":42,"sales":1118.3799999999999,"totalAddToCart":107,"eCPM":1.8959458781993055,"detailPageViewRate":1.4003718501523004,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":97,"addToCart":104,"totalNewToBrandROAS":11.825958581264738,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.522634170157325,"purchases":40,"totalNewToBrandDPVs":106,"totalDetailPageViewRate":1.4676213457810832,"totalSales":1200.36,"newToBrandUnitsSold":37,"impressions":50558,"totalNewToBrandPurchases":39,"totalDetailPageView":742,"totalPurchases":42,"combinedProductSales":1200.36,"newToBrandDetailPageViews":103,"totalUnitsSold":42,"clicks":19,"totalNewToBrandDPVRate":0.20966019225444046,"totalCost":95.85523171000048},{"date":"2025-03-21","newToBrandROAS":9.235578660060623,"detailPageViews":633,"orderId":592434507266268936,"totalNewToBrandSales":942.1700000000001,"unitsSold":41,"newToBrandPurchases":29,"totalNewToBrandUnitsSold":32,"ROAS":11.87927312183467,"combinedUnitsSold":42,"sales":1150.14,"totalAddToCart":67,"eCPM":1.9346785866437628,"detailPageViewRate":1.2648868995284148,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":94,"addToCart":66,"totalNewToBrandROAS":9.73124555027994,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.374940012053989,"purchases":39,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":1.342818319878507,"totalSales":1198.13,"newToBrandUnitsSold":31,"impressions":50044,"totalNewToBrandPurchases":30,"totalDetailPageView":672,"totalPurchases":40,"combinedProductSales":1198.13,"newToBrandDetailPageViews":103,"totalUnitsSold":42,"clicks":15,"totalNewToBrandDPVRate":0.20781712093357846,"totalCost":96.81905519000047},{"date":"2025-03-22","newToBrandROAS":9.57887551609192,"detailPageViews":805,"orderId":592434507266268936,"totalNewToBrandSales":1017.6300000000001,"unitsSold":38,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":35,"ROAS":11.174048686228867,"combinedUnitsSold":40,"sales":1126.4600000000003,"totalAddToCart":64,"eCPM":2.4550769950318987,"detailPageViewRate":1.9604500511421752,"totalNewToBrandPurchasesPercentage":84.375,"totalNewToBrandDPVViews":111,"addToCart":62,"totalNewToBrandROAS":10.094497065645545,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.689670235782492,"purchases":31,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":2.0359456431737373,"totalSales":1178.4400000000003,"newToBrandUnitsSold":33,"impressions":41062,"totalNewToBrandPurchases":27,"totalDetailPageView":836,"totalPurchases":32,"combinedProductSales":1178.4400000000003,"newToBrandDetailPageViews":109,"totalUnitsSold":40,"clicks":15,"totalNewToBrandDPVRate":0.27762895134187326,"totalCost":100.81037156999982},{"date":"2025-03-23","newToBrandROAS":8.498764754310796,"detailPageViews":834,"orderId":592434507266268936,"totalNewToBrandSales":829.4200000000001,"unitsSold":32,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":31,"ROAS":8.74591361239714,"combinedUnitsSold":32,"sales":853.5400000000001,"totalAddToCart":72,"eCPM":2.315373808778194,"detailPageViewRate":1.9786476868327403,"totalNewToBrandPurchasesPercentage":96.42857142857143,"totalNewToBrandDPVViews":117,"addToCart":68,"totalNewToBrandROAS":8.498764754310796,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":8.74591361239714,"purchases":28,"totalNewToBrandDPVs":128,"totalDetailPageViewRate":2.1091340450771057,"totalSales":853.5400000000001,"newToBrandUnitsSold":31,"impressions":42150,"totalNewToBrandPurchases":27,"totalDetailPageView":889,"totalPurchases":28,"combinedProductSales":853.5400000000001,"newToBrandDetailPageViews":124,"totalUnitsSold":32,"clicks":14,"totalNewToBrandDPVRate":0.30367734282325026,"totalCost":97.59300604000087},{"date":"2025-03-24","newToBrandROAS":8.353055767408508,"detailPageViews":660,"orderId":592434507266268936,"totalNewToBrandSales":845.7700000000001,"unitsSold":40,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":31,"ROAS":10.853234382776117,"combinedUnitsSold":40,"sales":1098.92,"totalAddToCart":61,"eCPM":1.905396422280774,"detailPageViewRate":1.2420022581859238,"totalNewToBrandPurchasesPercentage":82.35294117647058,"totalNewToBrandDPVViews":72,"addToCart":56,"totalNewToBrandROAS":8.353055767408508,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.853234382776117,"purchases":34,"totalNewToBrandDPVs":77,"totalDetailPageViewRate":1.3229205871283403,"totalSales":1098.92,"newToBrandUnitsSold":31,"impressions":53140,"totalNewToBrandPurchases":28,"totalDetailPageView":703,"totalPurchases":34,"combinedProductSales":1098.92,"newToBrandDetailPageViews":73,"totalUnitsSold":40,"clicks":20,"totalNewToBrandDPVRate":0.14490026345502446,"totalCost":101.25276588000033},{"date":"2025-03-18","newToBrandROAS":0.8271388905214584,"detailPageViews":61,"orderId":592531500552192856,"totalNewToBrandSales":77.21,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":3,"ROAS":1.7374094711147539,"combinedUnitsSold":7,"sales":162.18,"totalAddToCart":8,"eCPM":1.5262568801504246,"detailPageViewRate":0.09973839110529759,"totalNewToBrandPurchasesPercentage":42.857142857142854,"totalNewToBrandDPVViews":6,"addToCart":6,"totalNewToBrandROAS":0.8271388905214584,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.058687742410422,"purchases":6,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.11608894702419882,"totalSales":192.17,"newToBrandUnitsSold":3,"impressions":61160,"totalNewToBrandPurchases":3,"totalDetailPageView":71,"totalPurchases":7,"combinedProductSales":192.17,"newToBrandDetailPageViews":5,"totalUnitsSold":7,"clicks":3,"totalNewToBrandDPVRate":0.009810333551340745,"totalCost":93.34587078999998},{"date":"2025-03-19","newToBrandROAS":1.6407811468514892,"detailPageViews":96,"orderId":592531500552192856,"totalNewToBrandSales":157.49000000000004,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":2.4666413380440573,"combinedUnitsSold":9,"sales":236.76000000000002,"totalAddToCart":12,"eCPM":1.6776154747880812,"detailPageViewRate":0.16778816743860875,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":14,"addToCart":11,"totalNewToBrandROAS":1.6407811468514892,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.4666413380440573,"purchases":9,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.20798741588744213,"totalSales":236.76000000000002,"newToBrandUnitsSold":6,"impressions":57215,"totalNewToBrandPurchases":6,"totalDetailPageView":119,"totalPurchases":9,"combinedProductSales":236.76000000000002,"newToBrandDetailPageViews":15,"totalUnitsSold":9,"clicks":11,"totalNewToBrandDPVRate":0.029712487983920302,"totalCost":95.98476939000007},{"date":"2025-03-20","newToBrandROAS":2.10008576313795,"detailPageViews":122,"orderId":592531500552192856,"totalNewToBrandSales":177.26,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":2.787003130545929,"combinedUnitsSold":8,"sales":235.24,"totalAddToCart":18,"eCPM":1.7636037755954883,"detailPageViewRate":0.2549101546176348,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":19,"addToCart":13,"totalNewToBrandROAS":2.10008576313795,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.787003130545929,"purchases":8,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.33639782699540327,"totalSales":235.24,"newToBrandUnitsSold":6,"impressions":47860,"totalNewToBrandPurchases":6,"totalDetailPageView":161,"totalPurchases":8,"combinedProductSales":235.24,"newToBrandDetailPageViews":21,"totalUnitsSold":8,"clicks":13,"totalNewToBrandDPVRate":0.045967404931048894,"totalCost":84.40607670000007},{"date":"2025-03-21","newToBrandROAS":2.7165468400705457,"detailPageViews":100,"orderId":592531500552192856,"totalNewToBrandSales":303.63,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":11,"ROAS":2.941176893512717,"combinedUnitsSold":13,"sales":264.88000000000005,"totalAddToCart":24,"eCPM":1.7341418183043558,"detailPageViewRate":0.19255579304103365,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":16,"addToCart":19,"totalNewToBrandROAS":3.371449487229184,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.9640597666265474,"purchases":9,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.29461036335278146,"totalSales":357,"newToBrandUnitsSold":9,"impressions":51933,"totalNewToBrandPurchases":10,"totalDetailPageView":153,"totalPurchases":12,"combinedProductSales":357,"newToBrandDetailPageViews":17,"totalUnitsSold":13,"clicks":6,"totalNewToBrandDPVRate":0.03273448481697572,"totalCost":90.0591870500001},{"date":"2025-03-22","newToBrandROAS":2.499105810329551,"detailPageViews":76,"orderId":592531500552192856,"totalNewToBrandSales":265.84000000000003,"unitsSold":10,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":8,"ROAS":3.165932660868102,"combinedUnitsSold":11,"sales":285.91,"totalAddToCart":9,"eCPM":1.6889842918326463,"detailPageViewRate":0.14213843535506554,"totalNewToBrandPurchasesPercentage":70,"totalNewToBrandDPVViews":10,"addToCart":7,"totalNewToBrandROAS":2.943693954619203,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.6105208051577535,"purchases":9,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.2861471132805925,"totalSales":326.06,"newToBrandUnitsSold":7,"impressions":53469,"totalNewToBrandPurchases":7,"totalDetailPageView":153,"totalPurchases":10,"combinedProductSales":326.06000000000006,"newToBrandDetailPageViews":10,"totalUnitsSold":11,"clicks":12,"totalNewToBrandDPVRate":0.020572668275075277,"totalCost":90.30830109999977},{"date":"2025-03-23","newToBrandROAS":3.573097345993378,"detailPageViews":107,"orderId":592531500552192856,"totalNewToBrandSales":341.90000000000003,"unitsSold":14,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":12,"ROAS":4.648328282505869,"combinedUnitsSold":16,"sales":418.13000000000005,"totalAddToCart":18,"eCPM":1.6667179720214906,"detailPageViewRate":0.19825829164350564,"totalNewToBrandPurchasesPercentage":73.33333333333333,"totalNewToBrandDPVViews":10,"addToCart":12,"totalNewToBrandROAS":3.800883552456787,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.876114488969278,"purchases":13,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.26310913470446545,"totalSales":438.62000000000006,"newToBrandUnitsSold":11,"impressions":53970,"totalNewToBrandPurchases":11,"totalDetailPageView":142,"totalPurchases":15,"combinedProductSales":438.62000000000006,"newToBrandDetailPageViews":11,"totalUnitsSold":16,"clicks":12,"totalNewToBrandDPVRate":0.020381693533444507,"totalCost":89.95276894999985},{"date":"2025-03-24","newToBrandROAS":3.133536669245336,"detailPageViews":75,"orderId":592531500552192856,"totalNewToBrandSales":359.13,"unitsSold":12,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":12,"ROAS":3.8803037295860263,"combinedUnitsSold":14,"sales":349.7,"totalAddToCart":24,"eCPM":1.6710576694294628,"detailPageViewRate":0.13906658508093675,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":13,"addToCart":19,"totalNewToBrandROAS":3.9849398867778945,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.731706947118586,"purchases":11,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":0.20211010365096144,"totalSales":426.43000000000006,"newToBrandUnitsSold":10,"impressions":53931,"totalNewToBrandPurchases":11,"totalDetailPageView":109,"totalPurchases":13,"combinedProductSales":426.43,"newToBrandDetailPageViews":13,"totalUnitsSold":14,"clicks":4,"totalNewToBrandDPVRate":0.02410487474736237,"totalCost":90.12181117000036},{"date":"2025-03-18","newToBrandROAS":4.68239834556803,"detailPageViews":164,"orderId":593107972266925483,"totalNewToBrandSales":332.58000000000004,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":5,"ROAS":6.6207969390427035,"combinedUnitsSold":7,"sales":470.26000000000016,"totalAddToCart":23,"eCPM":3.9359250365731895,"detailPageViewRate":0.9087886512246481,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":63,"addToCart":19,"totalNewToBrandROAS":4.68239834556803,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.6207969390427035,"purchases":7,"totalNewToBrandDPVs":71,"totalDetailPageViewRate":1.2080239388230078,"totalSales":470.26000000000016,"newToBrandUnitsSold":5,"impressions":18046,"totalNewToBrandPurchases":5,"totalDetailPageView":218,"totalPurchases":7,"combinedProductSales":470.26,"newToBrandDetailPageViews":60,"totalUnitsSold":7,"clicks":16,"totalNewToBrandDPVRate":0.3934389892496952,"totalCost":71.02770320999979},{"date":"2025-03-19","newToBrandROAS":3.155222755403721,"detailPageViews":220,"orderId":593107972266925483,"totalNewToBrandSales":1261.7900000000002,"unitsSold":14,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":17,"ROAS":3.155222755403721,"combinedUnitsSold":17,"sales":1103.8200000000002,"totalAddToCart":51,"eCPM":2.6049069872673094,"detailPageViewRate":0.16381236038719285,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":87,"addToCart":38,"totalNewToBrandROAS":3.6067733149796717,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":3.6067733149796717,"purchases":14,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":0.23752792256142966,"totalSales":1261.7900000000002,"newToBrandUnitsSold":14,"impressions":134300,"totalNewToBrandPurchases":16,"totalDetailPageView":319,"totalPurchases":16,"combinedProductSales":1261.7900000000002,"newToBrandDetailPageViews":76,"totalUnitsSold":17,"clicks":30,"totalNewToBrandDPVRate":0.0774385703648548,"totalCost":349.83900838999966},{"date":"2025-03-20","newToBrandROAS":4.926412332519001,"detailPageViews":296,"orderId":593107972266925483,"totalNewToBrandSales":1677.8799999999997,"unitsSold":21,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":5.476188415064151,"combinedUnitsSold":28,"sales":1538.3399999999995,"totalAddToCart":52,"eCPM":2.617027665104659,"detailPageViewRate":0.2757567006083417,"totalNewToBrandPurchasesPercentage":89.28571428571429,"totalNewToBrandDPVViews":123,"addToCart":39,"totalNewToBrandROAS":5.972923422564478,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.713113404716856,"purchases":21,"totalNewToBrandDPVs":147,"totalDetailPageViewRate":0.41363505091251246,"totalSales":1885.8099999999997,"newToBrandUnitsSold":19,"impressions":107341,"totalNewToBrandPurchases":25,"totalDetailPageView":444,"totalPurchases":28,"combinedProductSales":1885.8099999999997,"newToBrandDetailPageViews":107,"totalUnitsSold":28,"clicks":39,"totalNewToBrandDPVRate":0.13694673982914263,"totalCost":280.9143665999992},{"date":"2025-03-21","newToBrandROAS":4.799105498961289,"detailPageViews":276,"orderId":593107972266925483,"totalNewToBrandSales":2363.9100000000003,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":29,"ROAS":5.112180155637892,"combinedUnitsSold":36,"sales":1191.8500000000001,"totalAddToCart":62,"eCPM":2.187807023638597,"detailPageViewRate":0.2590017172939951,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":92,"addToCart":36,"totalNewToBrandROAS":10.13947543039306,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":16.97448839327474,"purchases":15,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":0.4297927047849629,"totalSales":3957.4199999999987,"newToBrandUnitsSold":14,"impressions":106563,"totalNewToBrandPurchases":26,"totalDetailPageView":458,"totalPurchases":32,"combinedProductSales":3957.4199999999983,"newToBrandDetailPageViews":82,"totalUnitsSold":36,"clicks":29,"totalNewToBrandDPVRate":0.10697897018665016,"totalCost":233.13927985999985},{"date":"2025-03-22","newToBrandROAS":5.531536880647786,"detailPageViews":252,"orderId":593107972266925483,"totalNewToBrandSales":1382.8799999999999,"unitsSold":14,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":18,"ROAS":5.531536880647786,"combinedUnitsSold":19,"sales":1150.9099999999999,"totalAddToCart":56,"eCPM":2.875232615665244,"detailPageViewRate":0.3482394560831352,"totalNewToBrandPurchasesPercentage":94.73684210526315,"totalNewToBrandDPVViews":101,"addToCart":31,"totalNewToBrandROAS":6.646437794015353,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.81460774253771,"purchases":14,"totalNewToBrandDPVs":115,"totalDetailPageViewRate":0.6038914377314687,"totalSales":1417.87,"newToBrandUnitsSold":14,"impressions":72364,"totalNewToBrandPurchases":18,"totalDetailPageView":437,"totalPurchases":19,"combinedProductSales":1417.87,"newToBrandDetailPageViews":73,"totalUnitsSold":19,"clicks":31,"totalNewToBrandDPVRate":0.1589187994030181,"totalCost":208.06333299999972},{"date":"2025-03-23","newToBrandROAS":5.423520099931287,"detailPageViews":232,"orderId":593107972266925483,"totalNewToBrandSales":1461,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":21,"ROAS":5.767906163394297,"combinedUnitsSold":23,"sales":1054.9800000000002,"totalAddToCart":45,"eCPM":2.7098671733139716,"detailPageViewRate":0.3437240725376319,"totalNewToBrandPurchasesPercentage":91.30434782608695,"totalNewToBrandDPVViews":105,"addToCart":23,"totalNewToBrandROAS":7.9877447010550595,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":8.491776312273586,"purchases":13,"totalNewToBrandDPVs":116,"totalDetailPageViewRate":0.681521867962546,"totalSales":1553.19,"newToBrandUnitsSold":12,"impressions":67496,"totalNewToBrandPurchases":21,"totalDetailPageView":460,"totalPurchases":23,"combinedProductSales":1553.19,"newToBrandDetailPageViews":65,"totalUnitsSold":23,"clicks":28,"totalNewToBrandDPVRate":0.17186203626881594,"totalCost":182.90519472999983},{"date":"2025-03-24","newToBrandROAS":4.523229158836047,"detailPageViews":194,"orderId":593107972266925483,"totalNewToBrandSales":1392.8500000000001,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":23,"ROAS":4.523229158836047,"combinedUnitsSold":30,"sales":766.6600000000001,"totalAddToCart":40,"eCPM":2.6181524778337297,"detailPageViewRate":0.29966943680682134,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":90,"addToCart":22,"totalNewToBrandROAS":8.21769719808623,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":15.650941641419573,"purchases":10,"totalNewToBrandDPVs":101,"totalDetailPageViewRate":0.5715344928789892,"totalSales":2652.739999999999,"newToBrandUnitsSold":11,"impressions":64738,"totalNewToBrandPurchases":20,"totalDetailPageView":370,"totalPurchases":25,"combinedProductSales":2652.74,"newToBrandDetailPageViews":58,"totalUnitsSold":30,"clicks":24,"totalNewToBrandDPVRate":0.15601346967777813,"totalCost":169.49395511}]