[{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-21","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-16","newToBrandROAS":30.487501960894974,"detailPageViews":345,"orderId":576780736497411915,"totalNewToBrandSales":642.1299999999999,"unitsSold":11,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":12,"ROAS":30.487501960894974,"combinedUnitsSold":12,"sales":520.6300000000001,"totalAddToCart":19,"eCPM":2.1447919706103904,"detailPageViewRate":4.3330821401657875,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":43,"addToCart":12,"totalNewToBrandROAS":37.60240407611832,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":37.60240407611832,"purchases":6,"totalNewToBrandDPVs":45,"totalDetailPageViewRate":5.0489826676714396,"totalSales":642.1299999999999,"newToBrandUnitsSold":11,"impressions":7962,"totalNewToBrandPurchases":7,"totalDetailPageView":402,"totalPurchases":7,"combinedProductSales":642.1299999999999,"newToBrandDetailPageViews":43,"totalUnitsSold":12,"clicks":4,"totalNewToBrandDPVRate":0.5651846269781462,"totalCost":17.076833669999928},{"date":"2025-03-17","newToBrandROAS":15.102470733219608,"detailPageViews":176,"orderId":576780736497411915,"totalNewToBrandSales":313.65000000000003,"unitsSold":9,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":27.194526132380552,"combinedUnitsSold":11,"sales":431.71000000000004,"totalAddToCart":16,"eCPM":1.9516702630931888,"detailPageViewRate":2.1637570690926973,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":24,"addToCart":11,"totalNewToBrandROAS":19.757622296034747,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":31.849677695195687,"purchases":5,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":2.544873371035161,"totalSales":505.61,"newToBrandUnitsSold":5,"impressions":8134,"totalNewToBrandPurchases":6,"totalDetailPageView":207,"totalPurchases":7,"combinedProductSales":505.61,"newToBrandDetailPageViews":23,"totalUnitsSold":11,"clicks":3,"totalNewToBrandDPVRate":0.29505778214900413,"totalCost":15.874885919999999},{"date":"2025-03-18","newToBrandROAS":11.743028212100988,"detailPageViews":160,"orderId":576780736497411915,"totalNewToBrandSales":261.68,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":11.743028212100988,"combinedUnitsSold":7,"sales":193.96,"totalAddToCart":15,"eCPM":1.9873702707255418,"detailPageViewRate":1.9251594272650705,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":22,"addToCart":11,"totalNewToBrandROAS":15.843037855963015,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":16.935849050170187,"purchases":2,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":2.2620623270364577,"totalSales":279.73,"newToBrandUnitsSold":4,"impressions":8311,"totalNewToBrandPurchases":3,"totalDetailPageView":188,"totalPurchases":4,"combinedProductSales":279.73,"newToBrandDetailPageViews":22,"totalUnitsSold":7,"clicks":2,"totalNewToBrandDPVRate":0.2767416676693539,"totalCost":16.51703431999998},{"date":"2025-03-19","newToBrandROAS":33.77989268617608,"detailPageViews":175,"orderId":576780736497411915,"totalNewToBrandSales":613.46,"unitsSold":15,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":13,"ROAS":36.878211717948474,"combinedUnitsSold":16,"sales":628.46,"totalAddToCart":17,"eCPM":2.1325865073207337,"detailPageViewRate":2.1899637091728192,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":26,"addToCart":15,"totalNewToBrandROAS":35.99800744755859,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":39.09632647933098,"purchases":8,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":2.6404705293455137,"totalSales":666.26,"newToBrandUnitsSold":12,"impressions":7991,"totalNewToBrandPurchases":8,"totalDetailPageView":211,"totalPurchases":9,"combinedProductSales":666.26,"newToBrandDetailPageViews":25,"totalUnitsSold":16,"clicks":4,"totalNewToBrandDPVRate":0.3378801151295207,"totalCost":17.041498779999984},{"date":"2025-03-20","newToBrandROAS":25.129920657415965,"detailPageViews":202,"orderId":576780736497411915,"totalNewToBrandSales":408.94000000000005,"unitsSold":10,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":10,"ROAS":25.129920657415965,"combinedUnitsSold":12,"sales":408.94000000000005,"totalAddToCart":16,"eCPM":2.132769577981649,"detailPageViewRate":2.647444298820446,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":34,"addToCart":13,"totalNewToBrandROAS":25.129920657415965,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":30.901432732890378,"purchases":5,"totalNewToBrandDPVs":37,"totalDetailPageViewRate":3.0275229357798166,"totalSales":502.86,"newToBrandUnitsSold":10,"impressions":7630,"totalNewToBrandPurchases":5,"totalDetailPageView":231,"totalPurchases":7,"combinedProductSales":502.86,"newToBrandDetailPageViews":34,"totalUnitsSold":12,"clicks":5,"totalNewToBrandDPVRate":0.4849279161205766,"totalCost":16.27303187999998},{"date":"2025-03-21","newToBrandROAS":38.74832809606381,"detailPageViews":269,"orderId":576780736497411915,"totalNewToBrandSales":661.79,"unitsSold":19,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":17,"ROAS":43.17652443312739,"combinedUnitsSold":19,"sales":737.42,"totalAddToCart":21,"eCPM":1.712714451464091,"detailPageViewRate":2.697553148816687,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":49,"addToCart":19,"totalNewToBrandROAS":38.74832809606381,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":43.17652443312739,"purchases":11,"totalNewToBrandDPVs":50,"totalDetailPageViewRate":2.9883674288006414,"totalSales":737.42,"newToBrandUnitsSold":17,"impressions":9972,"totalNewToBrandPurchases":9,"totalDetailPageView":298,"totalPurchases":11,"combinedProductSales":737.42,"newToBrandDetailPageViews":45,"totalUnitsSold":19,"clicks":2,"totalNewToBrandDPVRate":0.5014039310068191,"totalCost":17.079188509999916},{"date":"2025-03-22","newToBrandROAS":25.54777608219866,"detailPageViews":355,"orderId":576780736497411915,"totalNewToBrandSales":471.79999999999995,"unitsSold":12,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":13,"ROAS":25.54777608219866,"combinedUnitsSold":13,"sales":431.44000000000005,"totalAddToCart":18,"eCPM":2.23262501322051,"detailPageViewRate":4.6932839767318875,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":45,"addToCart":17,"totalNewToBrandROAS":27.937698765949666,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":27.937698765949666,"purchases":5,"totalNewToBrandDPVs":46,"totalDetailPageViewRate":5.354309888947647,"totalSales":471.79999999999995,"newToBrandUnitsSold":12,"impressions":7564,"totalNewToBrandPurchases":6,"totalDetailPageView":405,"totalPurchases":6,"combinedProductSales":471.79999999999995,"newToBrandDetailPageViews":46,"totalUnitsSold":13,"clicks":5,"totalNewToBrandDPVRate":0.6081438392384982,"totalCost":16.887575599999938},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-16","newToBrandROAS":3.1925389716136583,"detailPageViews":272,"orderId":577005336663286223,"totalNewToBrandSales":578.45,"unitsSold":11,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":11,"ROAS":5.177385415490386,"combinedUnitsSold":16,"sales":644.6800000000001,"totalAddToCart":36,"eCPM":1.4541960906022668,"detailPageViewRate":0.31765681385544275,"totalNewToBrandPurchasesPercentage":68.75,"totalNewToBrandDPVViews":39,"addToCart":26,"totalNewToBrandROAS":4.645496360349962,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":7.944445266745601,"purchases":11,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.39823887325259555,"totalSales":989.23,"newToBrandUnitsSold":8,"impressions":85627,"totalNewToBrandPurchases":11,"totalDetailPageView":341,"totalPurchases":16,"combinedProductSales":989.23,"newToBrandDetailPageViews":36,"totalUnitsSold":16,"clicks":28,"totalNewToBrandDPVRate":0.04671423733168276,"totalCost":124.5184486500003},{"date":"2025-03-17","newToBrandROAS":2.4422428133116,"detailPageViews":243,"orderId":577005336663286223,"totalNewToBrandSales":583.7,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":9,"ROAS":2.4422428133116,"combinedUnitsSold":9,"sales":281.98,"totalAddToCart":21,"eCPM":1.8202368729801028,"detailPageViewRate":0.3830934401160316,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":38,"addToCart":13,"totalNewToBrandROAS":5.055454749024686,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":5.055454749024686,"purchases":5,"totalNewToBrandDPVs":44,"totalDetailPageViewRate":0.48872002648547236,"totalSales":583.7,"newToBrandUnitsSold":5,"impressions":63431,"totalNewToBrandPurchases":9,"totalDetailPageView":310,"totalPurchases":9,"combinedProductSales":583.7,"newToBrandDetailPageViews":40,"totalUnitsSold":9,"clicks":12,"totalNewToBrandDPVRate":0.0693667134366477,"totalCost":115.4594450900009},{"date":"2025-03-18","newToBrandROAS":5.502604696763862,"detailPageViews":280,"orderId":577005336663286223,"totalNewToBrandSales":783.3000000000001,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":13,"ROAS":5.502604696763862,"combinedUnitsSold":13,"sales":672.12,"totalAddToCart":24,"eCPM":2.0072270949665576,"detailPageViewRate":0.46012521979195764,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":63,"addToCart":20,"totalNewToBrandROAS":6.412828451727569,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":6.412828451727569,"purchases":11,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":0.575156524739947,"totalSales":783.3000000000001,"newToBrandUnitsSold":11,"impressions":60853,"totalNewToBrandPurchases":13,"totalDetailPageView":350,"totalPurchases":13,"combinedProductSales":783.3000000000001,"newToBrandDetailPageViews":62,"totalUnitsSold":13,"clicks":15,"totalNewToBrandDPVRate":0.11174469623518972,"totalCost":122.14579040999993},{"date":"2025-03-19","newToBrandROAS":4.290674320776161,"detailPageViews":325,"orderId":577005336663286223,"totalNewToBrandSales":976.0500000000001,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":16,"ROAS":4.581993275473404,"combinedUnitsSold":20,"sales":538.07,"totalAddToCart":31,"eCPM":1.8768007842416534,"detailPageViewRate":0.5194182515582547,"totalNewToBrandPurchasesPercentage":78.94736842105263,"totalNewToBrandDPVViews":48,"addToCart":24,"totalNewToBrandROAS":8.311659331547597,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":10.263607030925026,"purchases":11,"totalNewToBrandDPVs":55,"totalDetailPageViewRate":0.6121144318363433,"totalSales":1205.27,"newToBrandUnitsSold":11,"impressions":62570,"totalNewToBrandPurchases":15,"totalDetailPageView":383,"totalPurchases":19,"combinedProductSales":1205.27,"newToBrandDetailPageViews":54,"totalUnitsSold":20,"clicks":42,"totalNewToBrandDPVRate":0.08790155026370465,"totalCost":117.43142507000026},{"date":"2025-03-20","newToBrandROAS":6.640511419098676,"detailPageViews":332,"orderId":577005336663286223,"totalNewToBrandSales":875.3700000000001,"unitsSold":17,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":14,"ROAS":10.507670930071866,"combinedUnitsSold":19,"sales":1231.1699999999998,"totalAddToCart":27,"eCPM":2.0650467297626194,"detailPageViewRate":0.5851354447558117,"totalNewToBrandPurchasesPercentage":73.68421052631578,"totalNewToBrandDPVViews":48,"addToCart":21,"totalNewToBrandROAS":7.471023418420699,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.33818292939389,"purchases":17,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":0.7719557975995347,"totalSales":1328.4800000000002,"newToBrandUnitsSold":12,"impressions":56739,"totalNewToBrandPurchases":14,"totalDetailPageView":438,"totalPurchases":19,"combinedProductSales":1328.4800000000002,"newToBrandDetailPageViews":49,"totalUnitsSold":19,"clicks":23,"totalNewToBrandDPVRate":0.09517263258076455,"totalCost":117.16868640000125},{"date":"2025-03-21","newToBrandROAS":8.707972626378963,"detailPageViews":385,"orderId":577005336663286223,"totalNewToBrandSales":1115.65,"unitsSold":20,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":18,"ROAS":10.147318371704543,"combinedUnitsSold":24,"sales":1247.63,"totalAddToCart":34,"eCPM":2.277937853450677,"detailPageViewRate":0.7132931912922649,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":72,"addToCart":27,"totalNewToBrandROAS":9.073888686062512,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.459785020985148,"purchases":20,"totalNewToBrandDPVs":88,"totalDetailPageViewRate":0.9133858267716535,"totalSales":1409.0000000000002,"newToBrandUnitsSold":17,"impressions":53975,"totalNewToBrandPurchases":18,"totalDetailPageView":493,"totalPurchases":24,"combinedProductSales":1409.0000000000002,"newToBrandDetailPageViews":76,"totalUnitsSold":24,"clicks":50,"totalNewToBrandDPVRate":0.16303844372394627,"totalCost":122.95169564000028},{"date":"2025-03-22","newToBrandROAS":10.776396219623072,"detailPageViews":499,"orderId":577005336663286223,"totalNewToBrandSales":1336.48,"unitsSold":27,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":23,"ROAS":13.243594917157091,"combinedUnitsSold":29,"sales":1642.46,"totalAddToCart":53,"eCPM":3.26649976216188,"detailPageViewRate":1.314299259883583,"totalNewToBrandPurchasesPercentage":80.76923076923077,"totalNewToBrandDPVViews":115,"addToCart":42,"totalNewToBrandROAS":10.776396219623072,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":13.521697025392756,"purchases":24,"totalNewToBrandDPVs":132,"totalDetailPageViewRate":1.522374693813048,"totalSales":1676.95,"newToBrandUnitsSold":23,"impressions":37967,"totalNewToBrandPurchases":21,"totalDetailPageView":578,"totalPurchases":26,"combinedProductSales":1676.95,"newToBrandDetailPageViews":128,"totalUnitsSold":29,"clicks":28,"totalNewToBrandDPVRate":0.3476703452998657,"totalCost":124.0191964700001},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-16","newToBrandROAS":9.256467086870183,"detailPageViews":74,"orderId":577282983386136520,"totalNewToBrandSales":310.72,"unitsSold":8,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":4,"ROAS":17.425883182494573,"combinedUnitsSold":8,"sales":584.95,"totalAddToCart":10,"eCPM":1.9412377139717856,"detailPageViewRate":0.42794355771455006,"totalNewToBrandPurchasesPercentage":57.14285714285714,"totalNewToBrandDPVViews":24,"addToCart":9,"totalNewToBrandROAS":9.256467086870183,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":17.425883182494573,"purchases":7,"totalNewToBrandDPVs":26,"totalDetailPageViewRate":0.5146888734674994,"totalSales":584.95,"newToBrandUnitsSold":4,"impressions":17292,"totalNewToBrandPurchases":4,"totalDetailPageView":89,"totalPurchases":7,"combinedProductSales":584.95,"newToBrandDetailPageViews":24,"totalUnitsSold":8,"clicks":4,"totalNewToBrandDPVRate":0.1503585473051122,"totalCost":33.567882550000114},{"date":"2025-03-17","newToBrandROAS":8.935108657982589,"detailPageViews":69,"orderId":577282983386136520,"totalNewToBrandSales":284.96000000000004,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":4,"ROAS":8.935108657982589,"combinedUnitsSold":5,"sales":284.96000000000004,"totalAddToCart":14,"eCPM":2.8275706640659592,"detailPageViewRate":0.6117563613795549,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":18,"addToCart":13,"totalNewToBrandROAS":8.935108657982589,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.214978641565947,"purchases":3,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.8866034222892101,"totalSales":357.67,"newToBrandUnitsSold":4,"impressions":11279,"totalNewToBrandPurchases":3,"totalDetailPageView":100,"totalPurchases":4,"combinedProductSales":357.67,"newToBrandDetailPageViews":16,"totalUnitsSold":5,"clicks":7,"totalNewToBrandDPVRate":0.19505275290362623,"totalCost":31.892169519999953},{"date":"2025-03-18","newToBrandROAS":16.07973798908325,"detailPageViews":49,"orderId":577282983386136520,"totalNewToBrandSales":540.3700000000001,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":16.07973798908325,"combinedUnitsSold":7,"sales":540.3700000000001,"totalAddToCart":9,"eCPM":2.80983671237458,"detailPageViewRate":0.40969899665551834,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":18,"addToCart":8,"totalNewToBrandROAS":16.07973798908325,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":16.07973798908325,"purchases":7,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":0.5434782608695652,"totalSales":540.3700000000001,"newToBrandUnitsSold":6,"impressions":11960,"totalNewToBrandPurchases":6,"totalDetailPageView":65,"totalPurchases":7,"combinedProductSales":540.3700000000001,"newToBrandDetailPageViews":18,"totalUnitsSold":7,"clicks":4,"totalNewToBrandDPVRate":0.16722408026755853,"totalCost":33.605647079999976},{"date":"2025-03-19","newToBrandROAS":5.5358018294744715,"detailPageViews":51,"orderId":577282983386136520,"totalNewToBrandSales":179.84,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":5.5358018294744715,"combinedUnitsSold":2,"sales":179.84,"totalAddToCart":7,"eCPM":2.3885531982942387,"detailPageViewRate":0.3749724284979046,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":14,"addToCart":6,"totalNewToBrandROAS":5.5358018294744715,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":5.5358018294744715,"purchases":2,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":0.5661348430262481,"totalSales":179.84,"newToBrandUnitsSold":2,"impressions":13601,"totalNewToBrandPurchases":2,"totalDetailPageView":77,"totalPurchases":2,"combinedProductSales":179.84,"newToBrandDetailPageViews":13,"totalUnitsSold":2,"clicks":5,"totalNewToBrandDPVRate":0.11763840894051909,"totalCost":32.48671204999994},{"date":"2025-03-20","newToBrandROAS":5.1741089247404295,"detailPageViews":25,"orderId":577282983386136520,"totalNewToBrandSales":225.88,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":5.1741089247404295,"combinedUnitsSold":4,"sales":170.39,"totalAddToCart":7,"eCPM":1.857690204208273,"detailPageViewRate":0.14102781068426692,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":6,"addToCart":5,"totalNewToBrandROAS":6.859133305477835,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":6.859133305477835,"purchases":2,"totalNewToBrandDPVs":7,"totalDetailPageViewRate":0.1974389349579737,"totalSales":225.88,"newToBrandUnitsSold":2,"impressions":17727,"totalNewToBrandPurchases":3,"totalDetailPageView":35,"totalPurchases":4,"combinedProductSales":225.88,"newToBrandDetailPageViews":5,"totalUnitsSold":4,"clicks":5,"totalNewToBrandDPVRate":0.03948778699159474,"totalCost":32.93127425000006},{"date":"2025-03-21","newToBrandROAS":4.604712153182819,"detailPageViews":57,"orderId":577282983386136520,"totalNewToBrandSales":197.98000000000002,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":7.564447067770548,"combinedUnitsSold":4,"sales":259.54,"totalAddToCart":10,"eCPM":2.127915228231214,"detailPageViewRate":0.3535102952121062,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":24,"addToCart":7,"totalNewToBrandROAS":5.770244395766406,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":8.729979310354135,"purchases":3,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.5581741503349045,"totalSales":299.53000000000003,"newToBrandUnitsSold":2,"impressions":16124,"totalNewToBrandPurchases":3,"totalDetailPageView":90,"totalPurchases":4,"combinedProductSales":299.53000000000003,"newToBrandDetailPageViews":22,"totalUnitsSold":4,"clicks":4,"totalNewToBrandDPVRate":0.16745224510047135,"totalCost":34.310505140000096},{"date":"2025-03-22","newToBrandROAS":0,"detailPageViews":35,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":0,"combinedUnitsSold":0,"sales":0,"totalAddToCart":1,"eCPM":2.9010432148668337,"detailPageViewRate":0.2997345208529588,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":7,"addToCart":1,"totalNewToBrandROAS":0,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":0,"purchases":0,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":0.3853729553823756,"totalSales":0,"newToBrandUnitsSold":0,"impressions":11677,"totalNewToBrandPurchases":0,"totalDetailPageView":45,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":7,"totalUnitsSold":0,"clicks":6,"totalNewToBrandDPVRate":0.07707459107647513,"totalCost":33.875481620000016},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":0,"detailPageViews":15,"orderId":577578063322419560,"totalNewToBrandSales":44.01,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":1,"ROAS":0,"combinedUnitsSold":2,"sales":0,"totalAddToCart":9,"eCPM":0.45420610164074976,"detailPageViewRate":3.853395265102034E-4,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":19,"addToCart":5,"totalNewToBrandROAS":0.02489147914783328,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":0.04521867207155807,"purchases":0,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":0.0025432408749673425,"totalSales":79.94999999999999,"newToBrandUnitsSold":0,"impressions":3892671,"totalNewToBrandPurchases":1,"totalDetailPageView":99,"totalPurchases":2,"combinedProductSales":79.94999999999999,"newToBrandDetailPageViews":5,"totalUnitsSold":2,"clicks":654,"totalNewToBrandDPVRate":5.908539406489785E-4,"totalCost":1768.074919879999},{"date":"2025-03-21","newToBrandROAS":0,"detailPageViews":137,"orderId":577578063322419560,"totalNewToBrandSales":1003.55,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":23,"ROAS":0,"combinedUnitsSold":24,"sales":0,"totalAddToCart":171,"eCPM":0.2481014297987828,"detailPageViewRate":0.0015434471935454614,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":439,"addToCart":48,"totalNewToBrandROAS":0.4557020228717642,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":0.46751744475918705,"purchases":0,"totalNewToBrandDPVs":445,"totalDetailPageViewRate":0.020492922956636458,"totalSales":1029.5699999999997,"newToBrandUnitsSold":0,"impressions":8876235,"totalNewToBrandPurchases":19,"totalDetailPageView":1819,"totalPurchases":20,"combinedProductSales":1029.57,"newToBrandDetailPageViews":42,"totalUnitsSold":24,"clicks":1319,"totalNewToBrandDPVRate":0.005013386869545477,"totalCost":2202.206594729999},{"date":"2025-03-22","newToBrandROAS":0.04301365182256585,"detailPageViews":342,"orderId":577578063322419560,"totalNewToBrandSales":3644.0299999999997,"unitsSold":6,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":80,"ROAS":0.06452047773384877,"combinedUnitsSold":102,"sales":143.22,"totalAddToCart":385,"eCPM":0.2866236233743813,"detailPageViewRate":0.004416029774887071,"totalNewToBrandPurchasesPercentage":79.54545454545455,"totalNewToBrandDPVViews":1060,"addToCart":78,"totalNewToBrandROAS":1.6416321496751636,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":1.9585177050638414,"purchases":3,"totalNewToBrandDPVs":1085,"totalDetailPageViewRate":0.06137248397672004,"totalSales":4347.439999999998,"newToBrandUnitsSold":4,"impressions":7744513,"totalNewToBrandPurchases":70,"totalDetailPageView":4753,"totalPurchases":88,"combinedProductSales":4347.439999999998,"newToBrandDetailPageViews":130,"totalUnitsSold":102,"clicks":1343,"totalNewToBrandDPVRate":0.014009919022668049,"totalCost":2219.7603773299998},{"date":"2025-03-16","newToBrandROAS":4.675364648677597,"detailPageViews":1284,"orderId":577974971928446085,"totalNewToBrandSales":1320.7300000000005,"unitsSold":33,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":37,"ROAS":5.043175913008408,"combinedUnitsSold":41,"sales":1153.67,"totalAddToCart":83,"eCPM":2.2262530045253284,"detailPageViewRate":1.2495742299644785,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":324,"addToCart":69,"totalNewToBrandROAS":5.773465309479831,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.277664872445314,"purchases":27,"totalNewToBrandDPVs":348,"totalDetailPageViewRate":1.3965257165101455,"totalSales":1436.0700000000002,"newToBrandUnitsSold":30,"impressions":102755,"totalNewToBrandPurchases":30,"totalDetailPageView":1435,"totalPurchases":33,"combinedProductSales":1436.0700000000002,"newToBrandDetailPageViews":320,"totalUnitsSold":41,"clicks":33,"totalNewToBrandDPVRate":0.33866965111186803,"totalCost":228.75862748000014},{"date":"2025-03-17","newToBrandROAS":3.434491134052083,"detailPageViews":971,"orderId":577974971928446085,"totalNewToBrandSales":942.76,"unitsSold":21,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":25,"ROAS":3.5793859226871683,"combinedUnitsSold":27,"sales":790.26,"totalAddToCart":83,"eCPM":2.219974332341224,"detailPageViewRate":0.976350400193058,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":271,"addToCart":68,"totalNewToBrandROAS":4.270116002926321,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.596140600799202,"purchases":18,"totalNewToBrandDPVs":289,"totalDetailPageViewRate":1.1462816232956603,"totalSales":1014.74,"newToBrandUnitsSold":20,"impressions":99452,"totalNewToBrandPurchases":22,"totalDetailPageView":1140,"totalPurchases":24,"combinedProductSales":1014.74,"newToBrandDetailPageViews":251,"totalUnitsSold":27,"clicks":42,"totalNewToBrandDPVRate":0.29059244660740857,"totalCost":220.7808872999994},{"date":"2025-03-18","newToBrandROAS":3.7038976215530584,"detailPageViews":974,"orderId":577974971928446085,"totalNewToBrandSales":923.0200000000001,"unitsSold":31,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":27,"ROAS":4.821512850497615,"combinedUnitsSold":34,"sales":1110.02,"totalAddToCart":78,"eCPM":1.8165505149286725,"detailPageViewRate":0.7685267011740942,"totalNewToBrandPurchasesPercentage":79.3103448275862,"totalNewToBrandDPVViews":247,"addToCart":67,"totalNewToBrandROAS":4.009254600157032,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.126869829101588,"purchases":26,"totalNewToBrandDPVs":258,"totalDetailPageViewRate":0.8734692589319532,"totalSales":1180.3200000000002,"newToBrandUnitsSold":24,"impressions":126736,"totalNewToBrandPurchases":23,"totalDetailPageView":1107,"totalPurchases":29,"combinedProductSales":1180.3200000000002,"newToBrandDetailPageViews":229,"totalUnitsSold":34,"clicks":31,"totalNewToBrandDPVRate":0.20357278121449313,"totalCost":230.22234606000023},{"date":"2025-03-19","newToBrandROAS":2.2543378533508722,"detailPageViews":862,"orderId":577974971928446085,"totalNewToBrandSales":776.3800000000001,"unitsSold":19,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":23,"ROAS":2.4207936579195595,"combinedUnitsSold":24,"sales":668.84,"totalAddToCart":74,"eCPM":1.7019086612131262,"detailPageViewRate":0.530981083028933,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":214,"addToCart":54,"totalNewToBrandROAS":2.8100229952389024,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.9764787998075897,"purchases":17,"totalNewToBrandDPVs":228,"totalDetailPageViewRate":0.6510986134125083,"totalSales":822.3700000000001,"newToBrandUnitsSold":18,"impressions":162341,"totalNewToBrandPurchases":19,"totalDetailPageView":1057,"totalPurchases":20,"combinedProductSales":822.3700000000001,"newToBrandDetailPageViews":189,"totalUnitsSold":24,"clicks":37,"totalNewToBrandDPVRate":0.14044511244848806,"totalCost":276.2895539700001},{"date":"2025-03-20","newToBrandROAS":3.502724771281201,"detailPageViews":820,"orderId":577974971928446085,"totalNewToBrandSales":999.0299999999999,"unitsSold":29,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":29,"ROAS":3.9649921293943398,"combinedUnitsSold":33,"sales":1006.8000000000001,"totalAddToCart":78,"eCPM":1.1198091328967372,"detailPageViewRate":0.3616237789684902,"totalNewToBrandPurchasesPercentage":86.20689655172413,"totalNewToBrandDPVViews":197,"addToCart":51,"totalNewToBrandROAS":3.93439221993328,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.525636030408025,"purchases":25,"totalNewToBrandDPVs":206,"totalDetailPageViewRate":0.45820378822958696,"totalSales":1149.16,"newToBrandUnitsSold":26,"impressions":226755,"totalNewToBrandPurchases":25,"totalDetailPageView":1039,"totalPurchases":29,"combinedProductSales":1149.16,"newToBrandDetailPageViews":170,"totalUnitsSold":33,"clicks":27,"totalNewToBrandDPVRate":0.09084694935062071,"totalCost":253.92231992999965},{"date":"2025-03-21","newToBrandROAS":1.9694971129140995,"detailPageViews":714,"orderId":577974971928446085,"totalNewToBrandSales":589.95,"unitsSold":14,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":18,"ROAS":1.9694971129140995,"combinedUnitsSold":18,"sales":477.09000000000003,"totalAddToCart":54,"eCPM":0.9750736704208717,"detailPageViewRate":0.2874025890384492,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":184,"addToCart":38,"totalNewToBrandROAS":2.435399655753994,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.435399655753994,"purchases":11,"totalNewToBrandDPVs":192,"totalDetailPageViewRate":0.3666999420364526,"totalSales":589.95,"newToBrandUnitsSold":14,"impressions":248432,"totalNewToBrandPurchases":15,"totalDetailPageView":911,"totalPurchases":15,"combinedProductSales":589.95,"newToBrandDetailPageViews":149,"totalUnitsSold":18,"clicks":22,"totalNewToBrandDPVRate":0.07728472982546532,"totalCost":242.239502089998},{"date":"2025-03-22","newToBrandROAS":4.279296156809482,"detailPageViews":1067,"orderId":577974971928446085,"totalNewToBrandSales":1124.1100000000001,"unitsSold":31,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":33,"ROAS":4.792628582705017,"combinedUnitsSold":37,"sales":1088.8,"totalAddToCart":103,"eCPM":1.5690355048310998,"detailPageViewRate":0.7369242563418997,"totalNewToBrandPurchasesPercentage":88.57142857142857,"totalNewToBrandDPVViews":263,"addToCart":76,"totalNewToBrandROAS":4.948054478420773,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.612763187342783,"purchases":29,"totalNewToBrandDPVs":274,"totalDetailPageViewRate":0.8909393539653707,"totalSales":1275.1200000000001,"newToBrandUnitsSold":28,"impressions":144791,"totalNewToBrandPurchases":31,"totalDetailPageView":1290,"totalPurchases":35,"combinedProductSales":1275.1200000000001,"newToBrandDetailPageViews":213,"totalUnitsSold":37,"clicks":23,"totalNewToBrandDPVRate":0.1892382813848927,"totalCost":227.18221977999977},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":0.01816639248574988,"detailPageViews":38,"orderId":580709527465930802,"totalNewToBrandSales":172.52,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":0.01816639248574988,"combinedUnitsSold":4,"sales":63.79,"totalAddToCart":35,"eCPM":0.46626091607413017,"detailPageViewRate":5.045784519240971E-4,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":27,"addToCart":31,"totalNewToBrandROAS":0.049130992814572345,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.049130992814572345,"purchases":2,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.001487178595144707,"totalSales":172.52,"newToBrandUnitsSold":2,"impressions":7531039,"totalNewToBrandPurchases":4,"totalDetailPageView":112,"totalPurchases":4,"combinedProductSales":172.52,"newToBrandDetailPageViews":20,"totalUnitsSold":4,"clicks":1176,"totalNewToBrandDPVRate":5.311352125516811E-4,"totalCost":3511.429143130001},{"date":"2025-03-21","newToBrandROAS":0.07180390894617246,"detailPageViews":364,"orderId":580709527465930802,"totalNewToBrandSales":1323.75,"unitsSold":17,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":41,"ROAS":0.1351933331275681,"combinedUnitsSold":59,"sales":589.81,"totalAddToCart":251,"eCPM":0.2813374383891723,"detailPageViewRate":0.002347318688171287,"totalNewToBrandPurchasesPercentage":70.37037037037037,"totalNewToBrandDPVViews":601,"addToCart":126,"totalNewToBrandROAS":0.3034234325081268,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.43799330067900205,"purchases":13,"totalNewToBrandDPVs":610,"totalDetailPageViewRate":0.012819971296935493,"totalSales":1910.84,"newToBrandUnitsSold":10,"impressions":15507055,"totalNewToBrandPurchases":38,"totalDetailPageView":1988,"totalPurchases":54,"combinedProductSales":1910.8400000000001,"newToBrandDetailPageViews":147,"totalUnitsSold":59,"clicks":2561,"totalNewToBrandDPVRate":0.003933693406001333,"totalCost":4362.715130660006},{"date":"2025-03-22","newToBrandROAS":0.1337376913265613,"detailPageViews":739,"orderId":580709527465930802,"totalNewToBrandSales":3709.9699999999984,"unitsSold":25,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":101,"ROAS":0.19534721492382612,"combinedUnitsSold":121,"sales":865.99,"totalAddToCart":415,"eCPM":0.35591649293125655,"detailPageViewRate":0.005933171454364036,"totalNewToBrandPurchasesPercentage":84.11214953271028,"totalNewToBrandDPVViews":1119,"addToCart":158,"totalNewToBrandROAS":0.8368829974375535,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.9912451715647076,"purchases":16,"totalNewToBrandDPVs":1181,"totalDetailPageViewRate":0.0319299362300484,"totalSales":4394.269999999999,"newToBrandUnitsSold":18,"impressions":12455396,"totalNewToBrandPurchases":90,"totalDetailPageView":3977,"totalPurchases":107,"combinedProductSales":4394.2699999999995,"newToBrandDetailPageViews":337,"totalUnitsSold":121,"clicks":2870,"totalNewToBrandDPVRate":0.009481834218679198,"totalCost":4433.080862390001},{"date":"2025-03-16","newToBrandROAS":7.207189279258385,"detailPageViews":438,"orderId":580714306967169892,"totalNewToBrandSales":568.63,"unitsSold":9,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":13,"ROAS":7.207189279258385,"combinedUnitsSold":13,"sales":435.56000000000006,"totalAddToCart":28,"eCPM":2.6011061517603418,"detailPageViewRate":1.8851682878540073,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":61,"addToCart":26,"totalNewToBrandROAS":9.409091835486947,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.409091835486947,"purchases":9,"totalNewToBrandDPVs":64,"totalDetailPageViewRate":1.9884651803391582,"totalSales":568.63,"newToBrandUnitsSold":9,"impressions":23234,"totalNewToBrandPurchases":11,"totalDetailPageView":462,"totalPurchases":11,"combinedProductSales":568.63,"newToBrandDetailPageViews":60,"totalUnitsSold":13,"clicks":14,"totalNewToBrandDPVRate":0.27545837996040284,"totalCost":60.43410032999979},{"date":"2025-03-17","newToBrandROAS":5.670773054074536,"detailPageViews":328,"orderId":580714306967169892,"totalNewToBrandSales":347.8,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":9,"ROAS":5.670773054074536,"combinedUnitsSold":9,"sales":329.53000000000003,"totalAddToCart":36,"eCPM":2.7591397830112516,"detailPageViewRate":1.5573809410759223,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":49,"addToCart":33,"totalNewToBrandROAS":5.985175456580959,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":5.985175456580959,"purchases":8,"totalNewToBrandDPVs":53,"totalDetailPageViewRate":1.733061108209487,"totalSales":347.8,"newToBrandUnitsSold":8,"impressions":21061,"totalNewToBrandPurchases":9,"totalDetailPageView":365,"totalPurchases":9,"combinedProductSales":347.8,"newToBrandDetailPageViews":47,"totalUnitsSold":9,"clicks":10,"totalNewToBrandDPVRate":0.25164996913726795,"totalCost":58.110242969999966},{"date":"2025-03-18","newToBrandROAS":9.888517385245395,"detailPageViews":434,"orderId":580714306967169892,"totalNewToBrandSales":726.3000000000001,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":18,"ROAS":9.888517385245395,"combinedUnitsSold":18,"sales":594.9000000000001,"totalAddToCart":41,"eCPM":2.910390744037527,"detailPageViewRate":2.099559769725703,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":56,"addToCart":35,"totalNewToBrandROAS":12.072667972606707,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":12.072667972606707,"purchases":14,"totalNewToBrandDPVs":61,"totalDetailPageViewRate":2.220502152774418,"totalSales":726.3000000000001,"newToBrandUnitsSold":15,"impressions":20671,"totalNewToBrandPurchases":17,"totalDetailPageView":459,"totalPurchases":17,"combinedProductSales":726.3000000000001,"newToBrandDetailPageViews":58,"totalUnitsSold":18,"clicks":12,"totalNewToBrandDPVRate":0.2950994146388661,"totalCost":60.160687069999724},{"date":"2025-03-19","newToBrandROAS":7.637156592404534,"detailPageViews":399,"orderId":580714306967169892,"totalNewToBrandSales":456.87,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":15,"ROAS":7.637156592404534,"combinedUnitsSold":15,"sales":456.87,"totalAddToCart":27,"eCPM":2.6227367442676144,"detailPageViewRate":1.749309483098777,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":63,"addToCart":26,"totalNewToBrandROAS":7.637156592404534,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.637156592404534,"purchases":14,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":1.867683809022754,"totalSales":456.87,"newToBrandUnitsSold":15,"impressions":22809,"totalNewToBrandPurchases":14,"totalDetailPageView":426,"totalPurchases":14,"combinedProductSales":456.87,"newToBrandDetailPageViews":65,"totalUnitsSold":15,"clicks":9,"totalNewToBrandDPVRate":0.29812793195668374,"totalCost":59.82200240000002},{"date":"2025-03-20","newToBrandROAS":3.7848985551054035,"detailPageViews":317,"orderId":580714306967169892,"totalNewToBrandSales":267.03000000000003,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":3.7848985551054035,"combinedUnitsSold":7,"sales":220.46000000000004,"totalAddToCart":22,"eCPM":2.284296163378952,"detailPageViewRate":1.2431860072944036,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":64,"addToCart":17,"totalNewToBrandROAS":4.584421034064211,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":4.584421034064211,"purchases":5,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":1.4157417937958352,"totalSales":267.03000000000003,"newToBrandUnitsSold":5,"impressions":25499,"totalNewToBrandPurchases":7,"totalDetailPageView":361,"totalPurchases":7,"combinedProductSales":267.03000000000003,"newToBrandDetailPageViews":60,"totalUnitsSold":7,"clicks":10,"totalNewToBrandDPVRate":0.2666771245931213,"totalCost":58.2472678699999},{"date":"2025-03-21","newToBrandROAS":7.234343658175716,"detailPageViews":342,"orderId":580714306967169892,"totalNewToBrandSales":489.59000000000003,"unitsSold":13,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":13,"ROAS":7.819616375666415,"combinedUnitsSold":14,"sales":469.76,"totalAddToCart":27,"eCPM":2.226137935225677,"detailPageViewRate":1.2673237975246423,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":56,"addToCart":22,"totalNewToBrandROAS":8.149706193295556,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.734978910786255,"purchases":12,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":1.3784925516934707,"totalSales":524.75,"newToBrandUnitsSold":12,"impressions":26986,"totalNewToBrandPurchases":12,"totalDetailPageView":372,"totalPurchases":13,"combinedProductSales":524.75,"newToBrandDetailPageViews":55,"totalUnitsSold":14,"clicks":9,"totalNewToBrandDPVRate":0.2223375083376566,"totalCost":60.074558320000115},{"date":"2025-03-22","newToBrandROAS":5.639567966227703,"detailPageViews":436,"orderId":580714306967169892,"totalNewToBrandSales":359.15999999999997,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":6.071922089829538,"combinedUnitsSold":11,"sales":365,"totalAddToCart":36,"eCPM":2.823255719049397,"detailPageViewRate":2.047717452564344,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":61,"addToCart":33,"totalNewToBrandROAS":5.974771336392265,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":6.407125459994099,"purchases":9,"totalNewToBrandDPVs":65,"totalDetailPageViewRate":2.1745256434341536,"totalSales":385.15,"newToBrandUnitsSold":9,"impressions":21292,"totalNewToBrandPurchases":9,"totalDetailPageView":463,"totalPurchases":10,"combinedProductSales":385.15,"newToBrandDetailPageViews":59,"totalUnitsSold":11,"clicks":13,"totalNewToBrandDPVRate":0.3052789780199136,"totalCost":60.11276076999976},{"date":"2025-03-16","newToBrandROAS":2.616369498504138,"detailPageViews":634,"orderId":581820170785891636,"totalNewToBrandSales":1440.47,"unitsSold":7,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":20,"ROAS":4.791782055067246,"combinedUnitsSold":27,"sales":639.51,"totalAddToCart":74,"eCPM":2.124377101857605,"detailPageViewRate":1.0091845343266002,"totalNewToBrandPurchasesPercentage":79.16666666666666,"totalNewToBrandDPVViews":81,"addToCart":29,"totalNewToBrandROAS":10.793292203191063,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":14.032396305683632,"purchases":7,"totalNewToBrandDPVs":89,"totalDetailPageViewRate":2.2619104468108815,"totalSales":1872.7600000000004,"newToBrandUnitsSold":4,"impressions":62823,"totalNewToBrandPurchases":19,"totalDetailPageView":1421,"totalPurchases":24,"combinedProductSales":1872.7600000000004,"newToBrandDetailPageViews":56,"totalUnitsSold":27,"clicks":27,"totalNewToBrandDPVRate":0.14166786049695176,"totalCost":133.4597426700003},{"date":"2025-03-17","newToBrandROAS":6.496341320304594,"detailPageViews":505,"orderId":581820170785891636,"totalNewToBrandSales":1383.7300000000002,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":16,"ROAS":6.929761777468396,"combinedUnitsSold":18,"sales":879.21,"totalAddToCart":86,"eCPM":1.9068834635905947,"detailPageViewRate":0.7589990230705643,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":69,"addToCart":45,"totalNewToBrandROAS":10.906290038029988,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.0332305174859,"purchases":9,"totalNewToBrandDPVs":80,"totalDetailPageViewRate":1.7058690914556247,"totalSales":1526.7100000000003,"newToBrandUnitsSold":8,"impressions":66535,"totalNewToBrandPurchases":16,"totalDetailPageView":1135,"totalPurchases":18,"combinedProductSales":1526.7100000000003,"newToBrandDetailPageViews":45,"totalUnitsSold":18,"clicks":30,"totalNewToBrandDPVRate":0.12023746900127752,"totalCost":126.87449125000022},{"date":"2025-03-18","newToBrandROAS":2.679838016372176,"detailPageViews":396,"orderId":581820170785891636,"totalNewToBrandSales":613.8699999999999,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":2.679838016372176,"combinedUnitsSold":9,"sales":357.51,"totalAddToCart":57,"eCPM":1.978309736635281,"detailPageViewRate":0.5872321494772744,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":54,"addToCart":22,"totalNewToBrandROAS":4.601471743756503,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":5.557041518943563,"purchases":4,"totalNewToBrandDPVs":63,"totalDetailPageViewRate":1.4962556535923481,"totalSales":741.3500000000001,"newToBrandUnitsSold":4,"impressions":67435,"totalNewToBrandPurchases":7,"totalDetailPageView":1009,"totalPurchases":9,"combinedProductSales":741.3500000000001,"newToBrandDetailPageViews":32,"totalUnitsSold":9,"clicks":24,"totalNewToBrandDPVRate":0.09342329650774821,"totalCost":133.4073170900002},{"date":"2025-03-19","newToBrandROAS":8.561499943228903,"detailPageViews":425,"orderId":581820170785891636,"totalNewToBrandSales":1978.9399999999996,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":25,"ROAS":9.169022355707904,"combinedUnitsSold":29,"sales":1210.8700000000001,"totalAddToCart":74,"eCPM":2.038481283958995,"detailPageViewRate":0.6560261793035318,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":63,"addToCart":33,"totalNewToBrandROAS":14.98504802382138,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":17.66335635354619,"purchases":11,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":1.5806371943689799,"totalSales":2332.6399999999994,"newToBrandUnitsSold":10,"impressions":64784,"totalNewToBrandPurchases":22,"totalDetailPageView":1024,"totalPurchases":26,"combinedProductSales":2332.6399999999994,"newToBrandDetailPageViews":43,"totalUnitsSold":29,"clicks":25,"totalNewToBrandDPVRate":0.11268214373919487,"totalCost":132.06097149999954},{"date":"2025-03-20","newToBrandROAS":2.8627516136615445,"detailPageViews":506,"orderId":581820170785891636,"totalNewToBrandSales":757.55,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":13,"ROAS":2.8627516136615445,"combinedUnitsSold":14,"sales":380.03000000000003,"totalAddToCart":75,"eCPM":2.0175983850082124,"detailPageViewRate":0.7690437108638823,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":73,"addToCart":31,"totalNewToBrandROAS":5.706595492275091,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":7.023809257411679,"purchases":5,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":1.834458021764241,"totalSales":932.41,"newToBrandUnitsSold":5,"impressions":65796,"totalNewToBrandPurchases":13,"totalDetailPageView":1207,"totalPurchases":14,"combinedProductSales":932.41,"newToBrandDetailPageViews":44,"totalUnitsSold":14,"clicks":23,"totalNewToBrandDPVRate":0.12006808924554685,"totalCost":132.74990334000034},{"date":"2025-03-21","newToBrandROAS":7.602142731838001,"detailPageViews":650,"orderId":581820170785891636,"totalNewToBrandSales":1884.5700000000002,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":22,"ROAS":7.602142731838001,"combinedUnitsSold":25,"sales":1007.0099999999999,"totalAddToCart":95,"eCPM":1.9441969252784992,"detailPageViewRate":0.9540164090822362,"totalNewToBrandPurchasesPercentage":88,"totalNewToBrandDPVViews":84,"addToCart":41,"totalNewToBrandROAS":14.227038587640584,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.584992763471028,"purchases":11,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":2.003434459072696,"totalSales":2064.45,"newToBrandUnitsSold":11,"impressions":68133,"totalNewToBrandPurchases":22,"totalDetailPageView":1365,"totalPurchases":25,"combinedProductSales":2064.45,"newToBrandDetailPageViews":44,"totalUnitsSold":25,"clicks":24,"totalNewToBrandDPVRate":0.13209457971907887,"totalCost":132.46396911},{"date":"2025-03-22","newToBrandROAS":3.9220764003725863,"detailPageViews":804,"orderId":581820170785891636,"totalNewToBrandSales":1067.2900000000002,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":16,"ROAS":5.572268001285063,"combinedUnitsSold":21,"sales":752,"totalAddToCart":93,"eCPM":2.145976527263193,"detailPageViewRate":1.27848362936696,"totalNewToBrandPurchasesPercentage":76.19047619047619,"totalNewToBrandDPVViews":98,"addToCart":36,"totalNewToBrandROAS":7.908545099855766,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":11.117193357723398,"purchases":9,"totalNewToBrandDPVs":109,"totalDetailPageViewRate":2.523574029608663,"totalSales":1500.3100000000004,"newToBrandUnitsSold":6,"impressions":62887,"totalNewToBrandPurchases":16,"totalDetailPageView":1587,"totalPurchases":21,"combinedProductSales":1500.31,"newToBrandDetailPageViews":66,"totalUnitsSold":21,"clicks":37,"totalNewToBrandDPVRate":0.17332676069775946,"totalCost":134.95402587000044},{"date":"2025-03-16","newToBrandROAS":37.81928331670429,"detailPageViews":6081,"orderId":584304828906703631,"totalNewToBrandSales":8571.959999999994,"unitsSold":91,"newToBrandPurchases":76,"totalNewToBrandUnitsSold":89,"ROAS":45.297679921068,"combinedUnitsSold":110,"sales":9180.38,"totalAddToCart":462,"eCPM":3.2363153306292705,"detailPageViewRate":9.710489756159877,"totalNewToBrandPurchasesPercentage":81.65137614678899,"totalNewToBrandDPVViews":168,"addToCart":420,"totalNewToBrandROAS":42.29562396939972,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":50.6347395511294,"purchases":91,"totalNewToBrandDPVs":173,"totalDetailPageViewRate":10.735672197116076,"totalSales":10262.029999999995,"newToBrandUnitsSold":76,"impressions":62623,"totalNewToBrandPurchases":89,"totalDetailPageView":6723,"totalPurchases":109,"combinedProductSales":10262.029999999995,"newToBrandDetailPageViews":162,"totalUnitsSold":110,"clicks":40,"totalNewToBrandDPVRate":0.2762563275473867,"totalCost":202.6677749499968},{"date":"2025-03-17","newToBrandROAS":25.66686631384214,"detailPageViews":4156,"orderId":584304828906703631,"totalNewToBrandSales":5352.509999999997,"unitsSold":58,"newToBrandPurchases":48,"totalNewToBrandUnitsSold":56,"ROAS":30.10848612544558,"combinedUnitsSold":69,"sales":5706.459999999996,"totalAddToCart":331,"eCPM":2.7136959754875014,"detailPageViewRate":5.950574153088399,"totalNewToBrandPurchasesPercentage":82.35294117647058,"totalNewToBrandDPVViews":163,"addToCart":285,"totalNewToBrandROAS":28.240971297671187,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":33.59848854945929,"purchases":57,"totalNewToBrandDPVs":170,"totalDetailPageViewRate":6.845451161192406,"totalSales":6367.919999999997,"newToBrandUnitsSold":48,"impressions":69842,"totalNewToBrandPurchases":56,"totalDetailPageView":4781,"totalPurchases":68,"combinedProductSales":6367.919999999996,"newToBrandDetailPageViews":143,"totalUnitsSold":69,"clicks":30,"totalNewToBrandDPVRate":0.2434065462042897,"totalCost":189.52995431999807},{"date":"2025-03-18","newToBrandROAS":32.69515113790103,"detailPageViews":4556,"orderId":584304828906703631,"totalNewToBrandSales":7320.019999999999,"unitsSold":77,"newToBrandPurchases":61,"totalNewToBrandUnitsSold":73,"ROAS":37.182297998267515,"combinedUnitsSold":86,"sales":7550.899999999998,"totalAddToCart":390,"eCPM":2.870479588675103,"detailPageViewRate":6.439849039535245,"totalNewToBrandPurchasesPercentage":85,"totalNewToBrandDPVViews":183,"addToCart":353,"totalNewToBrandROAS":36.04539392566161,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":40.804505494664724,"purchases":71,"totalNewToBrandDPVs":187,"totalDetailPageViewRate":7.328932675590484,"totalSales":8286.49,"newToBrandUnitsSold":66,"impressions":70747,"totalNewToBrandPurchases":68,"totalDetailPageView":5185,"totalPurchases":80,"combinedProductSales":8286.49,"newToBrandDetailPageViews":161,"totalUnitsSold":86,"clicks":40,"totalNewToBrandDPVRate":0.2643221620704765,"totalCost":203.07781945999753},{"date":"2025-03-19","newToBrandROAS":28.701901936933083,"detailPageViews":4315,"orderId":584304828906703631,"totalNewToBrandSales":6433.369999999995,"unitsSold":68,"newToBrandPurchases":54,"totalNewToBrandUnitsSold":65,"ROAS":35.60371665506332,"combinedUnitsSold":79,"sales":7045.979999999995,"totalAddToCart":359,"eCPM":2.7826618155485594,"detailPageViewRate":6.067295659387787,"totalNewToBrandPurchasesPercentage":82.27848101265823,"totalNewToBrandDPVViews":173,"addToCart":315,"totalNewToBrandROAS":32.50816531088432,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":39.40998002901457,"purchases":68,"totalNewToBrandDPVs":177,"totalDetailPageViewRate":7.0571858434454935,"totalSales":7799.239999999994,"newToBrandUnitsSold":54,"impressions":71119,"totalNewToBrandPurchases":65,"totalDetailPageView":5019,"totalPurchases":79,"combinedProductSales":7799.239999999994,"newToBrandDetailPageViews":147,"totalUnitsSold":79,"clicks":34,"totalNewToBrandDPVRate":0.24887864002587212,"totalCost":197.900125659998},{"date":"2025-03-20","newToBrandROAS":30.088658057218872,"detailPageViews":6149,"orderId":584304828906703631,"totalNewToBrandSales":6537.099999999997,"unitsSold":78,"newToBrandPurchases":63,"totalNewToBrandUnitsSold":75,"ROAS":36.98101671790885,"combinedUnitsSold":92,"sales":7139.829999999996,"totalAddToCart":425,"eCPM":2.986117606990933,"detailPageViewRate":9.510478694609853,"totalNewToBrandPurchasesPercentage":82.22222222222221,"totalNewToBrandDPVViews":220,"addToCart":379,"totalNewToBrandROAS":33.85915412364747,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":41.023283113209224,"purchases":77,"totalNewToBrandDPVs":225,"totalDetailPageViewRate":10.432294486118629,"totalSales":7920.259999999993,"newToBrandUnitsSold":64,"impressions":64655,"totalNewToBrandPurchases":74,"totalDetailPageView":6745,"totalPurchases":90,"combinedProductSales":7920.259999999995,"newToBrandDetailPageViews":193,"totalUnitsSold":92,"clicks":30,"totalNewToBrandDPVRate":0.3480009280024747,"totalCost":193.0674338799988},{"date":"2025-03-21","newToBrandROAS":27.398132928977244,"detailPageViews":7509,"orderId":584304828906703631,"totalNewToBrandSales":6148.499999999996,"unitsSold":78,"newToBrandPurchases":61,"totalNewToBrandUnitsSold":72,"ROAS":34.723689934825366,"combinedUnitsSold":94,"sales":7049.249999999996,"totalAddToCart":521,"eCPM":2.8761042537365884,"detailPageViewRate":10.638237585889353,"totalNewToBrandPurchasesPercentage":76.92307692307693,"totalNewToBrandDPVViews":233,"addToCart":480,"totalNewToBrandROAS":30.286712425332308,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":38.370853429472895,"purchases":76,"totalNewToBrandDPVs":240,"totalDetailPageViewRate":11.727704186441878,"totalSales":7789.659999999997,"newToBrandUnitsSold":63,"impressions":70585,"totalNewToBrandPurchases":70,"totalDetailPageView":8278,"totalPurchases":91,"combinedProductSales":7789.659999999996,"newToBrandDetailPageViews":214,"totalUnitsSold":94,"clicks":39,"totalNewToBrandDPVRate":0.3400155840476022,"totalCost":203.0098187499971},{"date":"2025-03-22","newToBrandROAS":40.624243045933326,"detailPageViews":8846,"orderId":584304828906703631,"totalNewToBrandSales":8855.819999999992,"unitsSold":106,"newToBrandPurchases":86,"totalNewToBrandUnitsSold":96,"ROAS":48.203171228993114,"combinedUnitsSold":115,"sales":9770.599999999995,"totalAddToCart":650,"eCPM":2.712344375827919,"detailPageViewRate":11.837122479292397,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":264,"addToCart":603,"totalNewToBrandROAS":43.69011195148114,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":51.269040134540916,"purchases":105,"totalNewToBrandDPVs":270,"totalDetailPageViewRate":12.748390895344636,"totalSales":10392.039999999992,"newToBrandUnitsSold":87,"impressions":74731,"totalNewToBrandPurchases":95,"totalDetailPageView":9527,"totalPurchases":114,"combinedProductSales":10392.039999999994,"newToBrandDetailPageViews":249,"totalUnitsSold":115,"clicks":33,"totalNewToBrandDPVRate":0.36129584777401613,"totalCost":202.69620754999622},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-19","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-20","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-21","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-16","newToBrandROAS":3.3883229025578454,"detailPageViews":203,"orderId":587410510249652600,"totalNewToBrandSales":410.47,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":5,"ROAS":3.3883229025578454,"combinedUnitsSold":9,"sales":138.8,"totalAddToCart":27,"eCPM":1.8708539724150581,"detailPageViewRate":0.9271099744245525,"totalNewToBrandPurchasesPercentage":62.5,"totalNewToBrandDPVViews":15,"addToCart":9,"totalNewToBrandROAS":10.020208226317859,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":14.419169228053619,"purchases":2,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":2.2698209718670075,"totalSales":590.67,"newToBrandUnitsSold":2,"impressions":21896,"totalNewToBrandPurchases":5,"totalDetailPageView":497,"totalPurchases":8,"combinedProductSales":590.67,"newToBrandDetailPageViews":16,"totalUnitsSold":9,"clicks":22,"totalNewToBrandDPVRate":0.08677383997077091,"totalCost":40.964218580000114},{"date":"2025-03-17","newToBrandROAS":2.1852607796184955,"detailPageViews":157,"orderId":587410510249652600,"totalNewToBrandSales":168.97999999999996,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":4.136358599163572,"combinedUnitsSold":4,"sales":158.97999999999996,"totalAddToCart":19,"eCPM":2.07150868168589,"detailPageViewRate":0.8461787215694729,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":16,"addToCart":7,"totalNewToBrandROAS":4.396539665911815,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":7.258011038008994,"purchases":2,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":1.8109302576263877,"totalSales":278.9599999999999,"newToBrandUnitsSold":1,"impressions":18554,"totalNewToBrandPurchases":2,"totalDetailPageView":336,"totalPurchases":4,"combinedProductSales":278.9599999999999,"newToBrandDetailPageViews":13,"totalUnitsSold":4,"clicks":12,"totalNewToBrandDPVRate":0.09162444755847796,"totalCost":38.43477208},{"date":"2025-03-18","newToBrandROAS":5.462937098943884,"detailPageViews":225,"orderId":587410510249652600,"totalNewToBrandSales":475.24,"unitsSold":8,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":9,"ROAS":10.744473987705723,"combinedUnitsSold":13,"sales":431.2,"totalAddToCart":25,"eCPM":2.144504531366891,"detailPageViewRate":1.2023084321898045,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":17,"addToCart":14,"totalNewToBrandROAS":11.841845588861938,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":17.123382477623775,"purchases":6,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":2.335150154964198,"totalSales":687.1999999999999,"newToBrandUnitsSold":4,"impressions":18714,"totalNewToBrandPurchases":9,"totalDetailPageView":437,"totalPurchases":11,"combinedProductSales":687.1999999999999,"newToBrandDetailPageViews":18,"totalUnitsSold":13,"clicks":11,"totalNewToBrandDPVRate":0.10152826760713904,"totalCost":40.13225779999999},{"date":"2025-03-19","newToBrandROAS":2.724967551322935,"detailPageViews":141,"orderId":587410510249652600,"totalNewToBrandSales":148.72,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":3.8060259127864065,"combinedUnitsSold":6,"sales":154.31,"totalAddToCart":20,"eCPM":2.0524249291282772,"detailPageViewRate":0.7137794876986939,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":14,"addToCart":9,"totalNewToBrandROAS":3.6681496581530317,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":5.9328719659234155,"purchases":4,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":1.6199250784651211,"totalSales":240.54000000000002,"newToBrandUnitsSold":2,"impressions":19754,"totalNewToBrandPurchases":3,"totalDetailPageView":320,"totalPurchases":6,"combinedProductSales":240.54000000000002,"newToBrandDetailPageViews":12,"totalUnitsSold":6,"clicks":5,"totalNewToBrandDPVRate":0.07593398805305254,"totalCost":40.54360204999998},{"date":"2025-03-20","newToBrandROAS":3.4165422737188154,"detailPageViews":192,"orderId":587410510249652600,"totalNewToBrandSales":269.03,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":7,"ROAS":5.77417421993258,"combinedUnitsSold":8,"sales":225.37,"totalAddToCart":22,"eCPM":2.1463123073962045,"detailPageViewRate":1.0558152323343415,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":29,"addToCart":11,"totalNewToBrandROAS":6.8927811615940975,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.250413107807862,"purchases":3,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":2.122628540005499,"totalSales":361.05,"newToBrandUnitsSold":3,"impressions":18185,"totalNewToBrandPurchases":6,"totalDetailPageView":386,"totalPurchases":7,"combinedProductSales":361.05000000000007,"newToBrandDetailPageViews":27,"totalUnitsSold":8,"clicks":3,"totalNewToBrandDPVRate":0.16497113005224084,"totalCost":39.03068930999998},{"date":"2025-03-21","newToBrandROAS":15.023703183465479,"detailPageViews":212,"orderId":587410510249652600,"totalNewToBrandSales":912.16,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":11,"ROAS":15.023703183465479,"combinedUnitsSold":13,"sales":606.23,"totalAddToCart":25,"eCPM":1.9255377595915224,"detailPageViewRate":1.01164344340523,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":18,"addToCart":11,"totalNewToBrandROAS":22.605316622123404,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":23.69523705827604,"purchases":4,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":1.9469364382515748,"totalSales":956.14,"newToBrandUnitsSold":4,"impressions":20956,"totalNewToBrandPurchases":7,"totalDetailPageView":408,"totalPurchases":8,"combinedProductSales":956.14,"newToBrandDetailPageViews":16,"totalUnitsSold":13,"clicks":15,"totalNewToBrandDPVRate":0.09066615766367628,"totalCost":40.351569289999944},{"date":"2025-03-22","newToBrandROAS":2.386042881061284,"detailPageViews":230,"orderId":587410510249652600,"totalNewToBrandSales":250.56,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":5,"ROAS":4.845888511304792,"combinedUnitsSold":7,"sales":196.98,"totalAddToCart":37,"eCPM":1.941393268698058,"detailPageViewRate":1.098481230298978,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":18,"addToCart":13,"totalNewToBrandROAS":6.164005611699303,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":10.084653657422955,"purchases":2,"totalNewToBrandDPVs":21,"totalDetailPageViewRate":2.149202407106696,"totalSales":409.93,"newToBrandUnitsSold":1,"impressions":20938,"totalNewToBrandPurchases":4,"totalDetailPageView":450,"totalPurchases":6,"combinedProductSales":409.93,"newToBrandDetailPageViews":12,"totalUnitsSold":7,"clicks":10,"totalNewToBrandDPVRate":0.10029611233164581,"totalCost":40.64889225999994},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-16","newToBrandROAS":12.544887858112215,"detailPageViews":827,"orderId":589088250374805345,"totalNewToBrandSales":948.5300000000001,"unitsSold":33,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":32,"ROAS":16.408569583222082,"combinedUnitsSold":38,"sales":821.9400000000003,"totalAddToCart":75,"eCPM":2.2334634283039057,"detailPageViewRate":3.6873550918494735,"totalNewToBrandPurchasesPercentage":83.78378378378379,"totalNewToBrandDPVViews":133,"addToCart":70,"totalNewToBrandROAS":18.935713685638415,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":22.79939541074828,"purchases":32,"totalNewToBrandDPVs":140,"totalDetailPageViewRate":4.052969502407704,"totalSales":1142.0700000000002,"newToBrandUnitsSold":27,"impressions":22428,"totalNewToBrandPurchases":31,"totalDetailPageView":909,"totalPurchases":37,"combinedProductSales":1142.0700000000002,"newToBrandDetailPageViews":129,"totalUnitsSold":38,"clicks":12,"totalNewToBrandDPVRate":0.6242197253433208,"totalCost":50.092117769999994},{"date":"2025-03-17","newToBrandROAS":7.881439676618357,"detailPageViews":601,"orderId":589088250374805345,"totalNewToBrandSales":685.35,"unitsSold":17,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":23,"ROAS":7.881439676618357,"combinedUnitsSold":24,"sales":376.6600000000001,"totalAddToCart":72,"eCPM":2.0636825723292196,"detailPageViewRate":2.5952154762932897,"totalNewToBrandPurchasesPercentage":95.83333333333334,"totalNewToBrandDPVViews":132,"addToCart":58,"totalNewToBrandROAS":14.340637929088276,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.470354193466296,"purchases":17,"totalNewToBrandDPVs":141,"totalDetailPageViewRate":3.08316780378271,"totalSales":739.34,"newToBrandUnitsSold":17,"impressions":23158,"totalNewToBrandPurchases":23,"totalDetailPageView":714,"totalPurchases":24,"combinedProductSales":739.34,"newToBrandDetailPageViews":119,"totalUnitsSold":24,"clicks":13,"totalNewToBrandDPVRate":0.6088608688142326,"totalCost":47.79076101000006},{"date":"2025-03-18","newToBrandROAS":11.301815456789141,"detailPageViews":659,"orderId":589088250374805345,"totalNewToBrandSales":625.94,"unitsSold":27,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":29,"ROAS":11.879339589461614,"combinedUnitsSold":31,"sales":601.4500000000002,"totalAddToCart":65,"eCPM":2.1307991624931586,"detailPageViewRate":2.7734522957787973,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":135,"addToCart":56,"totalNewToBrandROAS":12.363045677325797,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":13.313669360825319,"purchases":26,"totalNewToBrandDPVs":137,"totalDetailPageViewRate":3.2027271579478973,"totalSales":674.07,"newToBrandUnitsSold":26,"impressions":23761,"totalNewToBrandPurchases":28,"totalDetailPageView":761,"totalPurchases":30,"combinedProductSales":674.07,"newToBrandDetailPageViews":125,"totalUnitsSold":31,"clicks":7,"totalNewToBrandDPVRate":0.5765750599722234,"totalCost":50.62991889999995},{"date":"2025-03-19","newToBrandROAS":11.851865837155891,"detailPageViews":687,"orderId":589088250374805345,"totalNewToBrandSales":680.45,"unitsSold":33,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":27,"ROAS":15.192374365147467,"combinedUnitsSold":34,"sales":745.45,"totalAddToCart":73,"eCPM":2.215331599620751,"detailPageViewRate":3.1017201679534065,"totalNewToBrandPurchasesPercentage":83.87096774193549,"totalNewToBrandDPVViews":133,"addToCart":66,"totalNewToBrandROAS":13.867665352155871,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":17.20817388014745,"purchases":30,"totalNewToBrandDPVs":138,"totalDetailPageViewRate":3.4448507833310757,"totalSales":844.36,"newToBrandUnitsSold":26,"impressions":22149,"totalNewToBrandPurchases":26,"totalDetailPageView":763,"totalPurchases":31,"combinedProductSales":844.36,"newToBrandDetailPageViews":126,"totalUnitsSold":34,"clicks":8,"totalNewToBrandDPVRate":0.6230529595015576,"totalCost":49.06737960000002},{"date":"2025-03-20","newToBrandROAS":12.045831881081638,"detailPageViews":655,"orderId":589088250374805345,"totalNewToBrandSales":595.8100000000001,"unitsSold":27,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":27,"ROAS":12.454728818687157,"combinedUnitsSold":28,"sales":595.4800000000001,"totalAddToCart":66,"eCPM":2.2404666757263385,"detailPageViewRate":3.069353327085286,"totalNewToBrandPurchasesPercentage":96,"totalNewToBrandDPVViews":128,"addToCart":60,"totalNewToBrandROAS":12.46163091533216,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":12.870527852937679,"purchases":24,"totalNewToBrandDPVs":138,"totalDetailPageViewRate":3.3458294283036554,"totalSales":615.3600000000001,"newToBrandUnitsSold":26,"impressions":21340,"totalNewToBrandPurchases":24,"totalDetailPageView":714,"totalPurchases":25,"combinedProductSales":615.3600000000001,"newToBrandDetailPageViews":135,"totalUnitsSold":28,"clicks":15,"totalNewToBrandDPVRate":0.6466729147141519,"totalCost":47.81155886000007},{"date":"2025-03-21","newToBrandROAS":14.111436816885671,"detailPageViews":699,"orderId":589088250374805345,"totalNewToBrandSales":741.65,"unitsSold":34,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":33,"ROAS":14.834383004807533,"combinedUnitsSold":35,"sales":753.0600000000001,"totalAddToCart":74,"eCPM":2.0543279337137275,"detailPageViewRate":2.8286997693334954,"totalNewToBrandPurchasesPercentage":96.875,"totalNewToBrandDPVViews":138,"addToCart":68,"totalNewToBrandROAS":14.609619625946811,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.332565813868673,"purchases":31,"totalNewToBrandDPVs":145,"totalDetailPageViewRate":3.2090971632066694,"totalSales":778.35,"newToBrandUnitsSold":32,"impressions":24711,"totalNewToBrandPurchases":31,"totalDetailPageView":793,"totalPurchases":32,"combinedProductSales":778.35,"newToBrandDetailPageViews":130,"totalUnitsSold":35,"clicks":11,"totalNewToBrandDPVRate":0.5867832139533001,"totalCost":50.76449756999992},{"date":"2025-03-22","newToBrandROAS":15.327329856282665,"detailPageViews":1045,"orderId":589088250374805345,"totalNewToBrandSales":904.1800000000001,"unitsSold":40,"newToBrandPurchases":37,"totalNewToBrandUnitsSold":43,"ROAS":15.327329856282665,"combinedUnitsSold":44,"sales":780.2500000000001,"totalAddToCart":100,"eCPM":2.143402137684216,"detailPageViewRate":4.3999999999999995,"totalNewToBrandPurchasesPercentage":97.5609756097561,"totalNewToBrandDPVViews":209,"addToCart":86,"totalNewToBrandROAS":17.761826477992514,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.142922535937895,"purchases":37,"totalNewToBrandDPVs":219,"totalDetailPageViewRate":4.926315789473684,"totalSales":923.5800000000002,"newToBrandUnitsSold":40,"impressions":23750,"totalNewToBrandPurchases":40,"totalDetailPageView":1170,"totalPurchases":41,"combinedProductSales":923.5800000000002,"newToBrandDetailPageViews":206,"totalUnitsSold":44,"clicks":17,"totalNewToBrandDPVRate":0.9221052631578948,"totalCost":50.905800770000134},{"date":"2025-03-16","newToBrandROAS":8.93121875458483,"detailPageViews":699,"orderId":592434507266268936,"totalNewToBrandSales":989.31,"unitsSold":32,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":33,"ROAS":9.497184703484333,"combinedUnitsSold":34,"sales":956.3200000000002,"totalAddToCart":68,"eCPM":2.117979594262067,"detailPageViewRate":1.4702479860336959,"totalNewToBrandPurchasesPercentage":96.55172413793103,"totalNewToBrandDPVViews":106,"addToCart":62,"totalNewToBrandROAS":9.824807385607414,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.39077333450692,"purchases":27,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":1.5733125801905643,"totalSales":1046.3000000000002,"newToBrandUnitsSold":31,"impressions":47543,"totalNewToBrandPurchases":28,"totalDetailPageView":748,"totalPurchases":29,"combinedProductSales":1046.3000000000002,"newToBrandDetailPageViews":108,"totalUnitsSold":34,"clicks":19,"totalNewToBrandDPVRate":0.23978293334455122,"totalCost":100.69510385000146},{"date":"2025-03-17","newToBrandROAS":7.363298065817466,"detailPageViews":416,"orderId":592434507266268936,"totalNewToBrandSales":701.4100000000001,"unitsSold":29,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":22,"ROAS":9.360304368921865,"combinedUnitsSold":29,"sales":891.6400000000001,"totalAddToCart":45,"eCPM":2.1526651639510925,"detailPageViewRate":0.940091749338998,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":92,"addToCart":41,"totalNewToBrandROAS":7.363298065817466,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":9.360304368921865,"purchases":27,"totalNewToBrandDPVs":96,"totalDetailPageViewRate":1.0124064992881516,"totalSales":891.6400000000001,"newToBrandUnitsSold":22,"impressions":44251,"totalNewToBrandPurchases":21,"totalDetailPageView":448,"totalPurchases":27,"combinedProductSales":891.64,"newToBrandDetailPageViews":91,"totalUnitsSold":29,"clicks":11,"totalNewToBrandDPVRate":0.21694424984746108,"totalCost":95.2575861699998},{"date":"2025-03-18","newToBrandROAS":11.082935747724848,"detailPageViews":500,"orderId":592434507266268936,"totalNewToBrandSales":1203.29,"unitsSold":40,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":40,"ROAS":11.752366782479728,"combinedUnitsSold":42,"sales":1177.6399999999999,"totalAddToCart":57,"eCPM":2.3765415242861465,"detailPageViewRate":1.1858457451854663,"totalNewToBrandPurchasesPercentage":94.28571428571428,"totalNewToBrandDPVViews":63,"addToCart":53,"totalNewToBrandROAS":12.008343318577861,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.677774353332746,"purchases":33,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":1.299686936723271,"totalSales":1270.3700000000001,"newToBrandUnitsSold":38,"impressions":42164,"totalNewToBrandPurchases":33,"totalDetailPageView":548,"totalPurchases":35,"combinedProductSales":1270.3700000000001,"newToBrandDetailPageViews":62,"totalUnitsSold":42,"clicks":13,"totalNewToBrandDPVRate":0.16127502134522342,"totalCost":100.20449683000108},{"date":"2025-03-19","newToBrandROAS":9.311290778437671,"detailPageViews":564,"orderId":592434507266268936,"totalNewToBrandSales":937.25,"unitsSold":37,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":34,"ROAS":10.264226506864174,"combinedUnitsSold":39,"sales":1033.1699999999998,"totalAddToCart":51,"eCPM":2.5429443344365104,"detailPageViewRate":1.4248541040345604,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":85,"addToCart":45,"totalNewToBrandROAS":9.311290778437671,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.800103833712859,"purchases":29,"totalNewToBrandDPVs":89,"totalDetailPageViewRate":1.568855316676351,"totalSales":1087.11,"newToBrandUnitsSold":34,"impressions":39583,"totalNewToBrandPurchases":26,"totalDetailPageView":621,"totalPurchases":30,"combinedProductSales":1087.11,"newToBrandDetailPageViews":82,"totalUnitsSold":39,"clicks":11,"totalNewToBrandDPVRate":0.2248439986863047,"totalCost":100.65736559000038},{"date":"2025-03-20","newToBrandROAS":10.970710531288482,"detailPageViews":708,"orderId":592434507266268936,"totalNewToBrandSales":1133.58,"unitsSold":40,"newToBrandPurchases":37,"totalNewToBrandUnitsSold":39,"ROAS":11.66738612018107,"combinedUnitsSold":42,"sales":1118.3799999999999,"totalAddToCart":107,"eCPM":1.8959458781993055,"detailPageViewRate":1.4003718501523004,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":97,"addToCart":104,"totalNewToBrandROAS":11.825958581264738,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.522634170157325,"purchases":40,"totalNewToBrandDPVs":106,"totalDetailPageViewRate":1.4676213457810832,"totalSales":1200.36,"newToBrandUnitsSold":37,"impressions":50558,"totalNewToBrandPurchases":39,"totalDetailPageView":742,"totalPurchases":42,"combinedProductSales":1200.36,"newToBrandDetailPageViews":103,"totalUnitsSold":42,"clicks":19,"totalNewToBrandDPVRate":0.20966019225444046,"totalCost":95.85523171000048},{"date":"2025-03-21","newToBrandROAS":9.235578660060623,"detailPageViews":633,"orderId":592434507266268936,"totalNewToBrandSales":942.1700000000001,"unitsSold":41,"newToBrandPurchases":29,"totalNewToBrandUnitsSold":32,"ROAS":11.87927312183467,"combinedUnitsSold":42,"sales":1150.14,"totalAddToCart":67,"eCPM":1.9346785866437628,"detailPageViewRate":1.2648868995284148,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":94,"addToCart":66,"totalNewToBrandROAS":9.73124555027994,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.374940012053989,"purchases":39,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":1.342818319878507,"totalSales":1198.13,"newToBrandUnitsSold":31,"impressions":50044,"totalNewToBrandPurchases":30,"totalDetailPageView":672,"totalPurchases":40,"combinedProductSales":1198.13,"newToBrandDetailPageViews":103,"totalUnitsSold":42,"clicks":15,"totalNewToBrandDPVRate":0.20781712093357846,"totalCost":96.81905519000047},{"date":"2025-03-22","newToBrandROAS":9.57887551609192,"detailPageViews":805,"orderId":592434507266268936,"totalNewToBrandSales":1017.6300000000001,"unitsSold":38,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":35,"ROAS":11.174048686228867,"combinedUnitsSold":40,"sales":1126.4600000000003,"totalAddToCart":64,"eCPM":2.4550769950318987,"detailPageViewRate":1.9604500511421752,"totalNewToBrandPurchasesPercentage":84.375,"totalNewToBrandDPVViews":111,"addToCart":62,"totalNewToBrandROAS":10.094497065645545,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.689670235782492,"purchases":31,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":2.0359456431737373,"totalSales":1178.4400000000003,"newToBrandUnitsSold":33,"impressions":41062,"totalNewToBrandPurchases":27,"totalDetailPageView":836,"totalPurchases":32,"combinedProductSales":1178.4400000000003,"newToBrandDetailPageViews":109,"totalUnitsSold":40,"clicks":15,"totalNewToBrandDPVRate":0.27762895134187326,"totalCost":100.81037156999982},{"date":"2025-03-16","newToBrandROAS":4.5064126773135325,"detailPageViews":132,"orderId":592531500552192856,"totalNewToBrandSales":480.56000000000006,"unitsSold":15,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":15,"ROAS":5.331234703799804,"combinedUnitsSold":17,"sales":497.56000000000006,"totalAddToCart":17,"eCPM":1.908026830764201,"detailPageViewRate":0.2698613893772744,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":38,"addToCart":17,"totalNewToBrandROAS":5.149083827594729,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.973905854081,"purchases":15,"totalNewToBrandDPVs":51,"totalDetailPageViewRate":0.31892709653677886,"totalSales":557.5400000000001,"newToBrandUnitsSold":13,"impressions":48914,"totalNewToBrandPurchases":14,"totalDetailPageView":156,"totalPurchases":16,"combinedProductSales":557.5400000000001,"newToBrandDetailPageViews":47,"totalUnitsSold":17,"clicks":16,"totalNewToBrandDPVRate":0.10426462771394693,"totalCost":93.32922440000013},{"date":"2025-03-17","newToBrandROAS":0.7675383530238635,"detailPageViews":104,"orderId":592531500552192856,"totalNewToBrandSales":120.47,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":2.048731659808734,"combinedUnitsSold":6,"sales":177.45000000000002,"totalAddToCart":11,"eCPM":1.5035684522445578,"detailPageViewRate":0.1805367496441343,"totalNewToBrandPurchasesPercentage":60,"totalNewToBrandDPVViews":15,"addToCart":9,"totalNewToBrandROAS":1.3908746297951993,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.6720679365800692,"purchases":4,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":0.21004756448981007,"totalSales":231.44,"newToBrandUnitsSold":2,"impressions":57606,"totalNewToBrandPurchases":3,"totalDetailPageView":121,"totalPurchases":5,"combinedProductSales":231.44,"newToBrandDetailPageViews":17,"totalUnitsSold":6,"clicks":6,"totalNewToBrandDPVRate":0.031246745130715552,"totalCost":86.61456426},{"date":"2025-03-18","newToBrandROAS":0.8271388905214584,"detailPageViews":67,"orderId":592531500552192856,"totalNewToBrandSales":77.21,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":3,"ROAS":1.7374094711147539,"combinedUnitsSold":7,"sales":162.18,"totalAddToCart":8,"eCPM":1.5262568801504246,"detailPageViewRate":0.10954872465663833,"totalNewToBrandPurchasesPercentage":42.857142857142854,"totalNewToBrandDPVViews":6,"addToCart":6,"totalNewToBrandROAS":0.8271388905214584,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.058687742410422,"purchases":6,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.12589928057553956,"totalSales":192.17,"newToBrandUnitsSold":3,"impressions":61160,"totalNewToBrandPurchases":3,"totalDetailPageView":77,"totalPurchases":7,"combinedProductSales":192.17,"newToBrandDetailPageViews":5,"totalUnitsSold":7,"clicks":3,"totalNewToBrandDPVRate":0.009810333551340745,"totalCost":93.34587078999998},{"date":"2025-03-19","newToBrandROAS":1.6407811468514892,"detailPageViews":96,"orderId":592531500552192856,"totalNewToBrandSales":157.49000000000004,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":2.4666413380440573,"combinedUnitsSold":9,"sales":236.76000000000002,"totalAddToCart":12,"eCPM":1.6776154747880812,"detailPageViewRate":0.16778816743860875,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":14,"addToCart":11,"totalNewToBrandROAS":1.6407811468514892,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.4666413380440573,"purchases":9,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.20798741588744213,"totalSales":236.76000000000002,"newToBrandUnitsSold":6,"impressions":57215,"totalNewToBrandPurchases":6,"totalDetailPageView":119,"totalPurchases":9,"combinedProductSales":236.76000000000002,"newToBrandDetailPageViews":15,"totalUnitsSold":9,"clicks":11,"totalNewToBrandDPVRate":0.029712487983920302,"totalCost":95.98476939000007},{"date":"2025-03-20","newToBrandROAS":2.10008576313795,"detailPageViews":122,"orderId":592531500552192856,"totalNewToBrandSales":177.26,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":2.787003130545929,"combinedUnitsSold":8,"sales":235.24,"totalAddToCart":18,"eCPM":1.7636037755954883,"detailPageViewRate":0.2549101546176348,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":19,"addToCart":13,"totalNewToBrandROAS":2.10008576313795,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.787003130545929,"purchases":8,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.33639782699540327,"totalSales":235.24,"newToBrandUnitsSold":6,"impressions":47860,"totalNewToBrandPurchases":6,"totalDetailPageView":161,"totalPurchases":8,"combinedProductSales":235.24,"newToBrandDetailPageViews":21,"totalUnitsSold":8,"clicks":13,"totalNewToBrandDPVRate":0.045967404931048894,"totalCost":84.40607670000007},{"date":"2025-03-21","newToBrandROAS":2.7165468400705457,"detailPageViews":100,"orderId":592531500552192856,"totalNewToBrandSales":303.63,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":11,"ROAS":2.941176893512717,"combinedUnitsSold":13,"sales":264.88000000000005,"totalAddToCart":24,"eCPM":1.7341418183043558,"detailPageViewRate":0.19255579304103365,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":16,"addToCart":19,"totalNewToBrandROAS":3.371449487229184,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.9640597666265474,"purchases":9,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.29461036335278146,"totalSales":357,"newToBrandUnitsSold":9,"impressions":51933,"totalNewToBrandPurchases":10,"totalDetailPageView":153,"totalPurchases":12,"combinedProductSales":357,"newToBrandDetailPageViews":17,"totalUnitsSold":13,"clicks":6,"totalNewToBrandDPVRate":0.03273448481697572,"totalCost":90.0591870500001},{"date":"2025-03-22","newToBrandROAS":2.499105810329551,"detailPageViews":76,"orderId":592531500552192856,"totalNewToBrandSales":265.84000000000003,"unitsSold":10,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":8,"ROAS":3.165932660868102,"combinedUnitsSold":11,"sales":285.91,"totalAddToCart":9,"eCPM":1.6889842918326463,"detailPageViewRate":0.14213843535506554,"totalNewToBrandPurchasesPercentage":70,"totalNewToBrandDPVViews":10,"addToCart":7,"totalNewToBrandROAS":2.943693954619203,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.6105208051577535,"purchases":9,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.2861471132805925,"totalSales":326.06,"newToBrandUnitsSold":7,"impressions":53469,"totalNewToBrandPurchases":7,"totalDetailPageView":153,"totalPurchases":10,"combinedProductSales":326.06000000000006,"newToBrandDetailPageViews":10,"totalUnitsSold":11,"clicks":12,"totalNewToBrandDPVRate":0.020572668275075277,"totalCost":90.30830109999977},{"date":"2025-03-16","newToBrandROAS":11.493165863439259,"detailPageViews":186,"orderId":593107972266925483,"totalNewToBrandSales":885.3100000000002,"unitsSold":14,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":15,"ROAS":12.859957701714857,"combinedUnitsSold":18,"sales":902.3100000000001,"totalAddToCart":39,"eCPM":3.3151101077250105,"detailPageViewRate":0.8788093550673282,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":82,"addToCart":23,"totalNewToBrandROAS":12.617669263230134,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":15.90823130307445,"purchases":14,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":1.3134892511221357,"totalSales":1116.19,"newToBrandUnitsSold":13,"impressions":21165,"totalNewToBrandPurchases":15,"totalDetailPageView":278,"totalPurchases":18,"combinedProductSales":1116.19,"newToBrandDetailPageViews":71,"totalUnitsSold":18,"clicks":23,"totalNewToBrandDPVRate":0.4346798960548075,"totalCost":70.16430542999984},{"date":"2025-03-17","newToBrandROAS":9.102728031608006,"detailPageViews":143,"orderId":593107972266925483,"totalNewToBrandSales":715.22,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":9.102728031608006,"combinedUnitsSold":11,"sales":619.6600000000001,"totalAddToCart":18,"eCPM":3.711782878407833,"detailPageViewRate":0.7797164667393675,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":51,"addToCart":15,"totalNewToBrandROAS":10.50649250034967,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":10.50649250034967,"purchases":8,"totalNewToBrandDPVs":61,"totalDetailPageViewRate":1.0632497273718649,"totalSales":715.22,"newToBrandUnitsSold":8,"impressions":18340,"totalNewToBrandPurchases":10,"totalDetailPageView":195,"totalPurchases":11,"combinedProductSales":715.22,"newToBrandDetailPageViews":46,"totalUnitsSold":11,"clicks":15,"totalNewToBrandDPVRate":0.3326063249727372,"totalCost":68.07409798999966},{"date":"2025-03-18","newToBrandROAS":4.68239834556803,"detailPageViews":164,"orderId":593107972266925483,"totalNewToBrandSales":332.58000000000004,"unitsSold":7,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":5,"ROAS":6.6207969390427035,"combinedUnitsSold":7,"sales":470.26000000000016,"totalAddToCart":23,"eCPM":3.9359250365731895,"detailPageViewRate":0.9087886512246481,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":63,"addToCart":19,"totalNewToBrandROAS":4.68239834556803,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.6207969390427035,"purchases":7,"totalNewToBrandDPVs":71,"totalDetailPageViewRate":1.2080239388230078,"totalSales":470.26000000000016,"newToBrandUnitsSold":5,"impressions":18046,"totalNewToBrandPurchases":5,"totalDetailPageView":218,"totalPurchases":7,"combinedProductSales":470.26,"newToBrandDetailPageViews":60,"totalUnitsSold":7,"clicks":16,"totalNewToBrandDPVRate":0.3934389892496952,"totalCost":71.02770320999979},{"date":"2025-03-19","newToBrandROAS":3.155222755403721,"detailPageViews":220,"orderId":593107972266925483,"totalNewToBrandSales":1261.7900000000002,"unitsSold":14,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":17,"ROAS":3.155222755403721,"combinedUnitsSold":17,"sales":1103.8200000000002,"totalAddToCart":51,"eCPM":2.6049069872673094,"detailPageViewRate":0.16381236038719285,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":87,"addToCart":38,"totalNewToBrandROAS":3.6067733149796717,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":3.6067733149796717,"purchases":14,"totalNewToBrandDPVs":104,"totalDetailPageViewRate":0.23752792256142966,"totalSales":1261.7900000000002,"newToBrandUnitsSold":14,"impressions":134300,"totalNewToBrandPurchases":16,"totalDetailPageView":319,"totalPurchases":16,"combinedProductSales":1261.7900000000002,"newToBrandDetailPageViews":76,"totalUnitsSold":17,"clicks":30,"totalNewToBrandDPVRate":0.0774385703648548,"totalCost":349.83900838999966},{"date":"2025-03-20","newToBrandROAS":4.926412332519001,"detailPageViews":296,"orderId":593107972266925483,"totalNewToBrandSales":1677.8799999999997,"unitsSold":21,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":5.476188415064151,"combinedUnitsSold":28,"sales":1538.3399999999995,"totalAddToCart":52,"eCPM":2.617027665104659,"detailPageViewRate":0.2757567006083417,"totalNewToBrandPurchasesPercentage":89.28571428571429,"totalNewToBrandDPVViews":123,"addToCart":39,"totalNewToBrandROAS":5.972923422564478,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.713113404716856,"purchases":21,"totalNewToBrandDPVs":147,"totalDetailPageViewRate":0.41363505091251246,"totalSales":1885.8099999999997,"newToBrandUnitsSold":19,"impressions":107341,"totalNewToBrandPurchases":25,"totalDetailPageView":444,"totalPurchases":28,"combinedProductSales":1885.8099999999997,"newToBrandDetailPageViews":107,"totalUnitsSold":28,"clicks":39,"totalNewToBrandDPVRate":0.13694673982914263,"totalCost":280.9143665999992},{"date":"2025-03-21","newToBrandROAS":4.799105498961289,"detailPageViews":276,"orderId":593107972266925483,"totalNewToBrandSales":2363.9100000000003,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":29,"ROAS":5.112180155637892,"combinedUnitsSold":36,"sales":1191.8500000000001,"totalAddToCart":62,"eCPM":2.187807023638597,"detailPageViewRate":0.2590017172939951,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":92,"addToCart":36,"totalNewToBrandROAS":10.13947543039306,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":16.97448839327474,"purchases":15,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":0.4297927047849629,"totalSales":3957.4199999999987,"newToBrandUnitsSold":14,"impressions":106563,"totalNewToBrandPurchases":26,"totalDetailPageView":458,"totalPurchases":32,"combinedProductSales":3957.4199999999983,"newToBrandDetailPageViews":82,"totalUnitsSold":36,"clicks":29,"totalNewToBrandDPVRate":0.10697897018665016,"totalCost":233.13927985999985},{"date":"2025-03-22","newToBrandROAS":5.531536880647786,"detailPageViews":252,"orderId":593107972266925483,"totalNewToBrandSales":1382.8799999999999,"unitsSold":14,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":18,"ROAS":5.531536880647786,"combinedUnitsSold":19,"sales":1150.9099999999999,"totalAddToCart":56,"eCPM":2.875232615665244,"detailPageViewRate":0.3482394560831352,"totalNewToBrandPurchasesPercentage":94.73684210526315,"totalNewToBrandDPVViews":101,"addToCart":31,"totalNewToBrandROAS":6.646437794015353,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.81460774253771,"purchases":14,"totalNewToBrandDPVs":115,"totalDetailPageViewRate":0.6038914377314687,"totalSales":1417.87,"newToBrandUnitsSold":14,"impressions":72364,"totalNewToBrandPurchases":18,"totalDetailPageView":437,"totalPurchases":19,"combinedProductSales":1417.87,"newToBrandDetailPageViews":73,"totalUnitsSold":19,"clicks":31,"totalNewToBrandDPVRate":0.1589187994030181,"totalCost":208.06333299999972},{"date":"2025-03-16","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]