[{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":25.54777608219866,"detailPageViews":355,"orderId":576780736497411915,"totalNewToBrandSales":471.79999999999995,"unitsSold":12,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":13,"ROAS":25.54777608219866,"combinedUnitsSold":13,"sales":431.44000000000005,"totalAddToCart":18,"eCPM":2.23262501322051,"detailPageViewRate":4.6932839767318875,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":40,"addToCart":17,"totalNewToBrandROAS":27.937698765949666,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":27.937698765949666,"purchases":5,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":5.354309888947647,"totalSales":471.79999999999995,"newToBrandUnitsSold":12,"impressions":7564,"totalNewToBrandPurchases":6,"totalDetailPageView":405,"totalPurchases":6,"combinedProductSales":471.79999999999995,"newToBrandDetailPageViews":41,"totalUnitsSold":13,"clicks":5,"totalNewToBrandDPVRate":0.5420412480169222,"totalCost":16.887575599999938},{"date":"2025-03-23","newToBrandROAS":23.177430601669645,"detailPageViews":65,"orderId":576780736497411915,"totalNewToBrandSales":251.95000000000002,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":5,"ROAS":23.177430601669645,"combinedUnitsSold":5,"sales":251.95000000000002,"totalAddToCart":4,"eCPM":2.1423903843121677,"detailPageViewRate":1.2810405991328342,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":9,"addToCart":4,"totalNewToBrandROAS":23.177430601669645,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":23.177430601669645,"purchases":4,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":1.4189988175009853,"totalSales":251.95000000000002,"newToBrandUnitsSold":5,"impressions":5074,"totalNewToBrandPurchases":4,"totalDetailPageView":72,"totalPurchases":4,"combinedProductSales":251.95000000000002,"newToBrandDetailPageViews":7,"totalUnitsSold":5,"clicks":2,"totalNewToBrandDPVRate":0.17737485218762317,"totalCost":10.870488809999939},{"date":"2025-03-22","newToBrandROAS":10.776396219623072,"detailPageViews":499,"orderId":577005336663286223,"totalNewToBrandSales":1336.48,"unitsSold":27,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":23,"ROAS":13.243594917157091,"combinedUnitsSold":29,"sales":1642.46,"totalAddToCart":53,"eCPM":3.26649976216188,"detailPageViewRate":1.314299259883583,"totalNewToBrandPurchasesPercentage":80.76923076923077,"totalNewToBrandDPVViews":109,"addToCart":42,"totalNewToBrandROAS":10.776396219623072,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":13.521697025392756,"purchases":24,"totalNewToBrandDPVs":125,"totalDetailPageViewRate":1.522374693813048,"totalSales":1676.95,"newToBrandUnitsSold":23,"impressions":37967,"totalNewToBrandPurchases":21,"totalDetailPageView":578,"totalPurchases":26,"combinedProductSales":1676.95,"newToBrandDetailPageViews":121,"totalUnitsSold":29,"clicks":28,"totalNewToBrandDPVRate":0.3292332815339637,"totalCost":124.0191964700001},{"date":"2025-03-23","newToBrandROAS":10.897118134845071,"detailPageViews":168,"orderId":577005336663286223,"totalNewToBrandSales":930.76,"unitsSold":18,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":16,"ROAS":11.76325849284911,"combinedUnitsSold":18,"sales":1004.74,"totalAddToCart":15,"eCPM":2.0112415995573127,"detailPageViewRate":0.3955919751342187,"totalNewToBrandPurchasesPercentage":88.23529411764706,"totalNewToBrandDPVViews":31,"addToCart":13,"totalNewToBrandROAS":10.897118134845071,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.76325849284911,"purchases":17,"totalNewToBrandDPVs":32,"totalDetailPageViewRate":0.48742582650466226,"totalSales":1004.74,"newToBrandUnitsSold":16,"impressions":42468,"totalNewToBrandPurchases":15,"totalDetailPageView":207,"totalPurchases":17,"combinedProductSales":1004.74,"newToBrandDetailPageViews":30,"totalUnitsSold":18,"clicks":14,"totalNewToBrandDPVRate":0.07535085240651784,"totalCost":85.41340824999995},{"date":"2025-03-22","newToBrandROAS":0,"detailPageViews":35,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":0,"combinedUnitsSold":0,"sales":0,"totalAddToCart":1,"eCPM":2.9010432148668337,"detailPageViewRate":0.2997345208529588,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":7,"addToCart":1,"totalNewToBrandROAS":0,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":0,"purchases":0,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":0.3853729553823756,"totalSales":0,"newToBrandUnitsSold":0,"impressions":11677,"totalNewToBrandPurchases":0,"totalDetailPageView":45,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":7,"totalUnitsSold":0,"clicks":6,"totalNewToBrandDPVRate":0.07707459107647513,"totalCost":33.875481620000016},{"date":"2025-03-23","newToBrandROAS":9.409411837666775,"detailPageViews":2,"orderId":577282983386136520,"totalNewToBrandSales":214.95,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":9.409411837666775,"combinedUnitsSold":2,"sales":214.95,"totalAddToCart":0,"eCPM":2.7473419555021037,"detailPageViewRate":0.024052916416115455,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":1,"addToCart":0,"totalNewToBrandROAS":9.409411837666775,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":9.409411837666775,"purchases":2,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.10823812387251955,"totalSales":214.95,"newToBrandUnitsSold":2,"impressions":8315,"totalNewToBrandPurchases":2,"totalDetailPageView":9,"totalPurchases":2,"combinedProductSales":214.95,"newToBrandDetailPageViews":1,"totalUnitsSold":2,"clicks":3,"totalNewToBrandDPVRate":0.012026458208057728,"totalCost":22.84414835999999},{"date":"2025-03-22","newToBrandROAS":0.043013649546859406,"detailPageViews":341,"orderId":577578063322419560,"totalNewToBrandSales":3649.5299999999997,"unitsSold":6,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":81,"ROAS":0.06452047432028911,"combinedUnitsSold":103,"sales":143.22,"totalAddToCart":363,"eCPM":0.2866236015287724,"detailPageViewRate":0.004403116838577604,"totalNewToBrandPurchasesPercentage":79.7752808988764,"totalNewToBrandDPVViews":996,"addToCart":58,"totalNewToBrandROAS":1.6441098076115395,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":1.9609953462348773,"purchases":3,"totalNewToBrandDPVs":1021,"totalDetailPageViewRate":0.061462862614748974,"totalSales":4352.939999999998,"newToBrandUnitsSold":4,"impressions":7744514,"totalNewToBrandPurchases":71,"totalDetailPageView":4760,"totalPurchases":89,"combinedProductSales":4352.939999999998,"newToBrandDetailPageViews":126,"totalUnitsSold":103,"clicks":1343,"totalNewToBrandDPVRate":0.013183525783541742,"totalCost":2219.7604947699997},{"date":"2025-03-23","newToBrandROAS":0.1561065947557784,"detailPageViews":88,"orderId":577578063322419560,"totalNewToBrandSales":3260.719999999998,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":75,"ROAS":0.1561065947557784,"combinedUnitsSold":109,"sales":239.26,"totalAddToCart":93,"eCPM":0.34310877570706644,"detailPageViewRate":0.001969997387514828,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":261,"addToCart":5,"totalNewToBrandROAS":2.1274759493942215,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":2.9829043340734547,"purchases":4,"totalNewToBrandDPVs":266,"totalDetailPageViewRate":0.030087232827499193,"totalSales":4571.809999999997,"newToBrandUnitsSold":5,"impressions":4467011,"totalNewToBrandPurchases":63,"totalDetailPageView":1344,"totalPurchases":84,"combinedProductSales":4571.809999999998,"newToBrandDetailPageViews":29,"totalUnitsSold":109,"clicks":921,"totalNewToBrandDPVRate":0.0059547648304425485,"totalCost":1532.6706752799987},{"date":"2025-03-22","newToBrandROAS":4.279001979333756,"detailPageViews":1066,"orderId":577974971928446085,"totalNewToBrandSales":1124.1100000000001,"unitsSold":31,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":33,"ROAS":4.792299116520185,"combinedUnitsSold":37,"sales":1088.8,"totalAddToCart":103,"eCPM":1.569067517161838,"detailPageViewRate":0.7361980137847208,"totalNewToBrandPurchasesPercentage":88.57142857142857,"totalNewToBrandDPVViews":240,"addToCart":76,"totalNewToBrandROAS":4.947714327582206,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.612377341529408,"purchases":29,"totalNewToBrandDPVs":251,"totalDetailPageViewRate":0.8902056658241135,"totalSales":1275.1200000000001,"newToBrandUnitsSold":28,"impressions":144798,"totalNewToBrandPurchases":31,"totalDetailPageView":1289,"totalPurchases":35,"combinedProductSales":1275.1200000000001,"newToBrandDetailPageViews":198,"totalUnitsSold":37,"clicks":23,"totalNewToBrandDPVRate":0.17334493570353182,"totalCost":227.1978383499998},{"date":"2025-03-23","newToBrandROAS":3.3898825013436267,"detailPageViews":305,"orderId":577974971928446085,"totalNewToBrandSales":774.1400000000001,"unitsSold":17,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":23,"ROAS":3.5621000356685038,"combinedUnitsSold":25,"sales":537.57,"totalAddToCart":19,"eCPM":1.8775742476081505,"detailPageViewRate":0.37946178633191086,"totalNewToBrandPurchasesPercentage":91.30434782608695,"totalNewToBrandDPVViews":72,"addToCart":14,"totalNewToBrandROAS":5.129683802318611,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.502081856534006,"purchases":16,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":0.44788932157209155,"totalSales":830.3400000000001,"newToBrandUnitsSold":16,"impressions":80377,"totalNewToBrandPurchases":21,"totalDetailPageView":360,"totalPurchases":23,"combinedProductSales":830.3400000000001,"newToBrandDetailPageViews":60,"totalUnitsSold":25,"clicks":16,"totalNewToBrandDPVRate":0.09206613832315214,"totalCost":150.9137853000003},{"date":"2025-03-22","newToBrandROAS":0.1337375147920383,"detailPageViews":739,"orderId":580709527465930802,"totalNewToBrandSales":3709.9699999999984,"unitsSold":25,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":101,"ROAS":0.19534695706437707,"combinedUnitsSold":121,"sales":865.99,"totalAddToCart":405,"eCPM":0.35591636266292825,"detailPageViewRate":0.0059331614509574426,"totalNewToBrandPurchasesPercentage":84.11214953271028,"totalNewToBrandDPVViews":1048,"addToCart":148,"totalNewToBrandROAS":0.8368818927471757,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":0.9912438631153708,"purchases":16,"totalNewToBrandDPVs":1106,"totalDetailPageViewRate":0.03192988239574797,"totalSales":4394.269999999999,"newToBrandUnitsSold":18,"impressions":12455417,"totalNewToBrandPurchases":90,"totalDetailPageView":3977,"totalPurchases":107,"combinedProductSales":4394.2699999999995,"newToBrandDetailPageViews":314,"totalUnitsSold":121,"clicks":2870,"totalNewToBrandDPVRate":0.00887967058830708,"totalCost":4433.086714090002},{"date":"2025-03-23","newToBrandROAS":0.2366585111486821,"detailPageViews":220,"orderId":580709527465930802,"totalNewToBrandSales":3042.469999999998,"unitsSold":22,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":86,"ROAS":0.24609675574708822,"combinedUnitsSold":94,"sales":753.2900000000002,"totalAddToCart":66,"eCPM":0.4072104622425586,"detailPageViewRate":0.0029267477606388613,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":266,"addToCart":15,"totalNewToBrandROAS":0.9939624798654473,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":1.0746498336527215,"purchases":18,"totalNewToBrandDPVs":283,"totalDetailPageViewRate":0.014420884420602388,"totalSales":3289.4499999999975,"newToBrandUnitsSold":21,"impressions":7516876,"totalNewToBrandPurchases":76,"totalDetailPageView":1084,"totalPurchases":84,"combinedProductSales":3289.4499999999985,"newToBrandDetailPageViews":78,"totalUnitsSold":94,"clicks":1765,"totalNewToBrandDPVRate":0.0037648618920945345,"totalCost":3060.950550579995},{"date":"2025-03-22","newToBrandROAS":5.638937240055699,"detailPageViews":436,"orderId":580714306967169892,"totalNewToBrandSales":359.15999999999997,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":6.0712430094107255,"combinedUnitsSold":11,"sales":365,"totalAddToCart":36,"eCPM":2.8230411579639254,"detailPageViewRate":2.0473328324567994,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":53,"addToCart":33,"totalNewToBrandROAS":5.974103121260153,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":6.406408890615181,"purchases":9,"totalNewToBrandDPVs":56,"totalDetailPageViewRate":2.174117205108941,"totalSales":385.15,"newToBrandUnitsSold":9,"impressions":21296,"totalNewToBrandPurchases":9,"totalDetailPageView":463,"totalPurchases":10,"combinedProductSales":385.15,"newToBrandDetailPageViews":51,"totalUnitsSold":11,"clicks":13,"totalNewToBrandDPVRate":0.26296018031555224,"totalCost":60.11948449999976},{"date":"2025-03-23","newToBrandROAS":3.792870075439117,"detailPageViews":155,"orderId":580714306967169892,"totalNewToBrandSales":155.98,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":4,"ROAS":3.792870075439117,"combinedUnitsSold":4,"sales":155.98,"totalAddToCart":13,"eCPM":2.9193249243983637,"detailPageViewRate":1.100305245971463,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":17,"addToCart":13,"totalNewToBrandROAS":3.792870075439117,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":3.792870075439117,"purchases":4,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":1.1074039894938597,"totalSales":155.98,"newToBrandUnitsSold":4,"impressions":14087,"totalNewToBrandPurchases":4,"totalDetailPageView":156,"totalPurchases":4,"combinedProductSales":155.98,"newToBrandDetailPageViews":18,"totalUnitsSold":4,"clicks":10,"totalNewToBrandDPVRate":0.12777738340313763,"totalCost":41.12453020999975},{"date":"2025-03-22","newToBrandROAS":5.0035634284450845,"detailPageViews":804,"orderId":581820170785891636,"totalNewToBrandSales":1213.3400000000001,"unitsSold":11,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":18,"ROAS":6.653513195994828,"combinedUnitsSold":23,"sales":898.05,"totalAddToCart":93,"eCPM":2.146086306902206,"detailPageViewRate":1.2783616618701605,"totalNewToBrandPurchasesPercentage":78.26086956521739,"totalNewToBrandDPVViews":95,"addToCart":36,"totalNewToBrandROAS":8.9894479162946,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.197625951069593,"purchases":11,"totalNewToBrandDPVs":106,"totalDetailPageViewRate":2.524923282400267,"totalSales":1646.3600000000004,"newToBrandUnitsSold":8,"impressions":62893,"totalNewToBrandPurchases":18,"totalDetailPageView":1588,"totalPurchases":23,"combinedProductSales":1646.36,"newToBrandDetailPageViews":64,"totalUnitsSold":23,"clicks":37,"totalNewToBrandDPVRate":0.16854021910228484,"totalCost":134.97380610000042},{"date":"2025-03-23","newToBrandROAS":4.183420684630506,"detailPageViews":186,"orderId":581820170785891636,"totalNewToBrandSales":960.4799999999999,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":14,"ROAS":4.183420684630506,"combinedUnitsSold":15,"sales":377.09000000000003,"totalAddToCart":19,"eCPM":2.1478067499046896,"detailPageViewRate":0.4431948150972169,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":25,"addToCart":7,"totalNewToBrandROAS":10.655524938804815,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":11.07143743042962,"purchases":5,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":0.9292794510102935,"totalSales":997.9699999999999,"newToBrandUnitsSold":5,"impressions":41968,"totalNewToBrandPurchases":14,"totalDetailPageView":390,"totalPurchases":15,"combinedProductSales":997.9699999999999,"newToBrandDetailPageViews":17,"totalUnitsSold":15,"clicks":24,"totalNewToBrandDPVRate":0.07148303469309951,"totalCost":90.13915368},{"date":"2025-03-22","newToBrandROAS":41.40560692871432,"detailPageViews":8855,"orderId":584304828906703631,"totalNewToBrandSales":9014.299999999994,"unitsSold":110,"newToBrandPurchases":88,"totalNewToBrandUnitsSold":99,"ROAS":49.37961228457868,"combinedUnitsSold":119,"sales":10009.179999999997,"totalAddToCart":650,"eCPM":2.712340561740569,"detailPageViewRate":11.849007118771075,"totalNewToBrandPurchasesPercentage":82.90598290598291,"totalNewToBrandDPVViews":259,"addToCart":604,"totalNewToBrandROAS":44.47143912057505,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":52.44544447643939,"purchases":108,"totalNewToBrandDPVs":265,"totalDetailPageViewRate":12.760263341005192,"totalSales":10630.619999999994,"newToBrandUnitsSold":90,"impressions":74732,"totalNewToBrandPurchases":97,"totalDetailPageView":9536,"totalPurchases":117,"combinedProductSales":10630.619999999995,"newToBrandDetailPageViews":244,"totalUnitsSold":119,"clicks":33,"totalNewToBrandDPVRate":0.3546004389016753,"totalCost":202.69863485999622},{"date":"2025-03-23","newToBrandROAS":36.15066193489081,"detailPageViews":1976,"orderId":584304828906703631,"totalNewToBrandSales":5631.689999999998,"unitsSold":63,"newToBrandPurchases":51,"totalNewToBrandUnitsSold":60,"ROAS":44.49666924670118,"combinedUnitsSold":72,"sales":5722.609999999997,"totalAddToCart":155,"eCPM":2.66527684496298,"detailPageViewRate":4.095082171056722,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":49,"addToCart":144,"totalNewToBrandROAS":43.78971260140995,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":52.13571991322033,"purchases":63,"totalNewToBrandDPVs":51,"totalDetailPageViewRate":4.337554141711396,"totalSales":6705.0499999999965,"newToBrandUnitsSold":51,"impressions":48253,"totalNewToBrandPurchases":60,"totalDetailPageView":2093,"totalPurchases":72,"combinedProductSales":6705.049999999997,"newToBrandDetailPageViews":49,"totalUnitsSold":72,"clicks":23,"totalNewToBrandDPVRate":0.10569291028537085,"totalCost":128.60760359999867},{"date":"2025-03-22","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-22","newToBrandROAS":2.386042881061284,"detailPageViews":230,"orderId":587410510249652600,"totalNewToBrandSales":250.56,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":5,"ROAS":4.845888511304792,"combinedUnitsSold":7,"sales":196.98,"totalAddToCart":37,"eCPM":1.941393268698058,"detailPageViewRate":1.098481230298978,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":17,"addToCart":13,"totalNewToBrandROAS":6.164005611699303,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":10.084653657422955,"purchases":2,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":2.14442640175757,"totalSales":409.93,"newToBrandUnitsSold":1,"impressions":20938,"totalNewToBrandPurchases":4,"totalDetailPageView":449,"totalPurchases":6,"combinedProductSales":409.93,"newToBrandDetailPageViews":11,"totalUnitsSold":7,"clicks":10,"totalNewToBrandDPVRate":0.09552010698251982,"totalCost":40.64889225999994},{"date":"2025-03-23","newToBrandROAS":0,"detailPageViews":48,"orderId":587410510249652600,"totalNewToBrandSales":374.54999999999995,"unitsSold":1,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":6,"ROAS":0.7632021016603528,"combinedUnitsSold":9,"sales":20.99,"totalAddToCart":6,"eCPM":1.856774561841747,"detailPageViewRate":0.32406157169862276,"totalNewToBrandPurchasesPercentage":62.5,"totalNewToBrandDPVViews":1,"addToCart":3,"totalNewToBrandROAS":13.618739741633405,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":17.40602563534195,"purchases":1,"totalNewToBrandDPVs":2,"totalDetailPageViewRate":0.6346205779098029,"totalSales":478.71,"newToBrandUnitsSold":0,"impressions":14812,"totalNewToBrandPurchases":5,"totalDetailPageView":94,"totalPurchases":8,"combinedProductSales":478.71,"newToBrandDetailPageViews":2,"totalUnitsSold":9,"clicks":10,"totalNewToBrandDPVRate":0.013502565487442613,"totalCost":27.502544809999957},{"date":"2025-03-22","newToBrandROAS":15.294917047230609,"detailPageViews":1043,"orderId":589088250374805345,"totalNewToBrandSales":902.5300000000001,"unitsSold":40,"newToBrandPurchases":37,"totalNewToBrandUnitsSold":43,"ROAS":15.294917047230609,"combinedUnitsSold":44,"sales":778.6000000000001,"totalAddToCart":99,"eCPM":2.143402137684216,"detailPageViewRate":4.391578947368421,"totalNewToBrandPurchasesPercentage":97.5609756097561,"totalNewToBrandDPVViews":193,"addToCart":85,"totalNewToBrandROAS":17.72941366894046,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.11050972688584,"purchases":37,"totalNewToBrandDPVs":203,"totalDetailPageViewRate":4.913684210526316,"totalSales":921.9300000000002,"newToBrandUnitsSold":40,"impressions":23750,"totalNewToBrandPurchases":40,"totalDetailPageView":1167,"totalPurchases":41,"combinedProductSales":921.9300000000002,"newToBrandDetailPageViews":191,"totalUnitsSold":44,"clicks":17,"totalNewToBrandDPVRate":0.8547368421052631,"totalCost":50.905800770000134},{"date":"2025-03-23","newToBrandROAS":14.77774609285191,"detailPageViews":244,"orderId":589088250374805345,"totalNewToBrandSales":630.9700000000003,"unitsSold":23,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":27,"ROAS":15.395067067361662,"combinedUnitsSold":28,"sales":523.21,"totalAddToCart":21,"eCPM":2.1452822617093785,"detailPageViewRate":1.5402095694988005,"totalNewToBrandPurchasesPercentage":96.15384615384616,"totalNewToBrandDPVViews":56,"addToCart":18,"totalNewToBrandROAS":18.565825323470865,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":19.183146297980617,"purchases":22,"totalNewToBrandDPVs":57,"totalDetailPageViewRate":1.6980179270294153,"totalSales":651.9500000000003,"newToBrandUnitsSold":22,"impressions":15842,"totalNewToBrandPurchases":25,"totalDetailPageView":269,"totalPurchases":26,"combinedProductSales":651.9500000000003,"newToBrandDetailPageViews":53,"totalUnitsSold":28,"clicks":6,"totalNewToBrandDPVRate":0.35980305516980177,"totalCost":33.985561589999975},{"date":"2025-03-22","newToBrandROAS":9.575764915222633,"detailPageViews":805,"orderId":592434507266268936,"totalNewToBrandSales":1017.6300000000001,"unitsSold":38,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":35,"ROAS":11.170420076012725,"combinedUnitsSold":40,"sales":1126.4600000000003,"totalAddToCart":64,"eCPM":2.454798415530667,"detailPageViewRate":1.9595910418695228,"totalNewToBrandPurchasesPercentage":84.375,"totalNewToBrandDPVViews":106,"addToCart":62,"totalNewToBrandROAS":10.091219024157828,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.685874184947922,"purchases":31,"totalNewToBrandDPVs":108,"totalDetailPageViewRate":2.035053554040896,"totalSales":1178.4400000000003,"newToBrandUnitsSold":33,"impressions":41080,"totalNewToBrandPurchases":27,"totalDetailPageView":836,"totalPurchases":32,"combinedProductSales":1178.4400000000003,"newToBrandDetailPageViews":103,"totalUnitsSold":40,"clicks":15,"totalNewToBrandDPVRate":0.2629016553067186,"totalCost":100.8431189099998},{"date":"2025-03-23","newToBrandROAS":8.943987652260462,"detailPageViews":219,"orderId":592434507266268936,"totalNewToBrandSales":555.97,"unitsSold":21,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":21,"ROAS":8.943987652260462,"combinedUnitsSold":21,"sales":555.97,"totalAddToCart":19,"eCPM":2.2896353906221236,"detailPageViewRate":0.8066595454712882,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":25,"addToCart":18,"totalNewToBrandROAS":8.943987652260462,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":8.943987652260462,"purchases":17,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":0.8876938377104129,"totalSales":555.97,"newToBrandUnitsSold":21,"impressions":27149,"totalNewToBrandPurchases":17,"totalDetailPageView":241,"totalPurchases":17,"combinedProductSales":555.97,"newToBrandDetailPageViews":28,"totalUnitsSold":21,"clicks":11,"totalNewToBrandDPVRate":0.10681793067884636,"totalCost":62.16131122000004},{"date":"2025-03-22","newToBrandROAS":2.499105810329551,"detailPageViews":76,"orderId":592531500552192856,"totalNewToBrandSales":265.84000000000003,"unitsSold":10,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":8,"ROAS":3.165932660868102,"combinedUnitsSold":11,"sales":285.91,"totalAddToCart":9,"eCPM":1.6889842918326463,"detailPageViewRate":0.14213843535506554,"totalNewToBrandPurchasesPercentage":70,"totalNewToBrandDPVViews":9,"addToCart":7,"totalNewToBrandROAS":2.943693954619203,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.6105208051577535,"purchases":9,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":0.2861471132805925,"totalSales":326.06,"newToBrandUnitsSold":7,"impressions":53469,"totalNewToBrandPurchases":7,"totalDetailPageView":153,"totalPurchases":10,"combinedProductSales":326.06000000000006,"newToBrandDetailPageViews":9,"totalUnitsSold":11,"clicks":12,"totalNewToBrandDPVRate":0.0168321831341525,"totalCost":90.30830109999977},{"date":"2025-03-23","newToBrandROAS":4.7802829039777395,"detailPageViews":34,"orderId":592531500552192856,"totalNewToBrandSales":314.91,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":11,"ROAS":5.4742211259599705,"combinedUnitsSold":13,"sales":337.16,"totalAddToCart":9,"eCPM":1.6870411150980567,"detailPageViewRate":0.09313027281691684,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":1,"addToCart":3,"totalNewToBrandROAS":5.112964096500339,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.806902318482571,"purchases":10,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.15339103758080422,"totalSales":357.65000000000003,"newToBrandUnitsSold":10,"impressions":36508,"totalNewToBrandPurchases":10,"totalDetailPageView":56,"totalPurchases":12,"combinedProductSales":357.65000000000003,"newToBrandDetailPageViews":1,"totalUnitsSold":13,"clicks":8,"totalNewToBrandDPVRate":0.0027391256710857896,"totalCost":61.59049702999985},{"date":"2025-03-22","newToBrandROAS":6.064692110002113,"detailPageViews":252,"orderId":593107972266925483,"totalNewToBrandSales":1493.8799999999999,"unitsSold":16,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":19,"ROAS":6.395534566954309,"combinedUnitsSold":21,"sales":1330.7499999999998,"totalAddToCart":57,"eCPM":2.8751933329187875,"detailPageViewRate":0.34821539609501306,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":95,"addToCart":32,"totalNewToBrandROAS":7.179531225911481,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":7.678534309951959,"purchases":16,"totalNewToBrandDPVs":108,"totalDetailPageViewRate":0.602467907529467,"totalSales":1597.7099999999998,"newToBrandUnitsSold":15,"impressions":72369,"totalNewToBrandPurchases":19,"totalDetailPageView":436,"totalPurchases":21,"combinedProductSales":1597.7099999999998,"newToBrandDetailPageViews":67,"totalUnitsSold":21,"clicks":31,"totalNewToBrandDPVRate":0.1492351697550056,"totalCost":208.07486630999972},{"date":"2025-03-23","newToBrandROAS":4.316362003395763,"detailPageViews":77,"orderId":593107972266925483,"totalNewToBrandSales":650.44,"unitsSold":6,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":8,"ROAS":4.316362003395763,"combinedUnitsSold":8,"sales":517.38,"totalAddToCart":10,"eCPM":2.906941614201868,"detailPageViewRate":0.18673909880195955,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":16,"addToCart":7,"totalNewToBrandROAS":5.426445748750899,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":5.426445748750899,"purchases":6,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":0.2473686763350633,"totalSales":650.44,"newToBrandUnitsSold":6,"impressions":41234,"totalNewToBrandPurchases":8,"totalDetailPageView":102,"totalPurchases":8,"combinedProductSales":650.44,"newToBrandDetailPageViews":15,"totalUnitsSold":8,"clicks":19,"totalNewToBrandDPVRate":0.04607847892515885,"totalCost":119.86483051999983}]