[{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":16.424684959247884,"detailPageViews":176,"orderId":576780736497411915,"totalNewToBrandSales":334.64000000000004,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":8,"ROAS":16.424684959247884,"combinedUnitsSold":8,"sales":260.74,"totalAddToCart":16,"eCPM":1.9516702630931888,"detailPageViewRate":2.1637570690926973,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":23,"addToCart":11,"totalNewToBrandROAS":21.079836522063022,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":21.079836522063022,"purchases":5,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":2.544873371035161,"totalSales":334.64000000000004,"newToBrandUnitsSold":6,"impressions":8134,"totalNewToBrandPurchases":7,"totalDetailPageView":207,"totalPurchases":7,"combinedProductSales":334.64000000000004,"newToBrandDetailPageViews":22,"totalUnitsSold":8,"clicks":3,"totalNewToBrandDPVRate":0.28276370789279565,"totalCost":15.874885919999999},{"date":"2025-03-18","newToBrandROAS":6.806767355841173,"detailPageViews":34,"orderId":576780736497411915,"totalNewToBrandSales":145.7,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":4,"ROAS":6.806767355841173,"combinedUnitsSold":5,"sales":77.98,"totalAddToCart":3,"eCPM":1.988586323554933,"detailPageViewRate":0.5901753167852803,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":4,"addToCart":3,"totalNewToBrandROAS":12.717953369403165,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":14.293513138227649,"purchases":1,"totalNewToBrandDPVs":5,"totalDetailPageViewRate":0.6943239021003298,"totalSales":163.75,"newToBrandUnitsSold":2,"impressions":5761,"totalNewToBrandPurchases":2,"totalDetailPageView":40,"totalPurchases":3,"combinedProductSales":163.75,"newToBrandDetailPageViews":5,"totalUnitsSold":5,"clicks":2,"totalNewToBrandDPVRate":0.08679048776254122,"totalCost":11.456245809999968},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":2.4422428133116,"detailPageViews":243,"orderId":577005336663286223,"totalNewToBrandSales":583.7,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":9,"ROAS":2.4422428133116,"combinedUnitsSold":9,"sales":281.98,"totalAddToCart":21,"eCPM":1.8202368729801028,"detailPageViewRate":0.3830934401160316,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":35,"addToCart":13,"totalNewToBrandROAS":5.055454749024686,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":5.055454749024686,"purchases":5,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":0.4902965426999416,"totalSales":583.7,"newToBrandUnitsSold":5,"impressions":63431,"totalNewToBrandPurchases":9,"totalDetailPageView":311,"totalPurchases":9,"combinedProductSales":583.7,"newToBrandDetailPageViews":37,"totalUnitsSold":9,"clicks":12,"totalNewToBrandDPVRate":0.0646371647932399,"totalCost":115.4594450900009},{"date":"2025-03-18","newToBrandROAS":4.826721311994773,"detailPageViews":73,"orderId":577005336663286223,"totalNewToBrandSales":496.7800000000001,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":4.826721311994773,"combinedUnitsSold":10,"sales":385.6,"totalAddToCart":5,"eCPM":2.005789708503857,"detailPageViewRate":0.1832835371211931,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":14,"addToCart":4,"totalNewToBrandROAS":6.2184092670455495,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":6.2184092670455495,"purchases":8,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":0.24605187175173868,"totalSales":496.7800000000001,"newToBrandUnitsSold":8,"impressions":39829,"totalNewToBrandPurchases":10,"totalDetailPageView":98,"totalPurchases":10,"combinedProductSales":496.7800000000001,"newToBrandDetailPageViews":12,"totalUnitsSold":10,"clicks":8,"totalNewToBrandDPVRate":0.04017173416354917,"totalCost":79.88859830000013},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":8.933187850734752,"detailPageViews":69,"orderId":577282983386136520,"totalNewToBrandSales":284.96000000000004,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":4,"ROAS":8.933187850734752,"combinedUnitsSold":5,"sales":284.96000000000004,"totalAddToCart":14,"eCPM":2.827927921099287,"detailPageViewRate":0.6117021276595744,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":18,"addToCart":13,"totalNewToBrandROAS":8.933187850734752,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.212567723793862,"purchases":3,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.8865248226950355,"totalSales":357.67,"newToBrandUnitsSold":4,"impressions":11280,"totalNewToBrandPurchases":3,"totalDetailPageView":100,"totalPurchases":4,"combinedProductSales":357.67,"newToBrandDetailPageViews":17,"totalUnitsSold":5,"clicks":7,"totalNewToBrandDPVRate":0.1950354609929078,"totalCost":31.899026949999953},{"date":"2025-03-18","newToBrandROAS":8.444826949505973,"detailPageViews":16,"orderId":577282983386136520,"totalNewToBrandSales":191.74,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":8.444826949505973,"combinedUnitsSold":2,"sales":191.74,"totalAddToCart":2,"eCPM":2.9644893811202433,"detailPageViewRate":0.2089045567306437,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":6,"addToCart":1,"totalNewToBrandROAS":8.444826949505973,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":8.444826949505973,"purchases":2,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.23501762632197415,"totalSales":191.74,"newToBrandUnitsSold":2,"impressions":7659,"totalNewToBrandPurchases":2,"totalDetailPageView":18,"totalPurchases":2,"combinedProductSales":191.74,"newToBrandDetailPageViews":6,"totalUnitsSold":2,"clicks":4,"totalNewToBrandDPVRate":0.07833920877399138,"totalCost":22.705024169999945},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":577578063322419560,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_Returning","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":3.8350560376218876,"detailPageViews":972,"orderId":577974971928446085,"totalNewToBrandSales":1031.24,"unitsSold":23,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":27,"ROAS":3.97994348095643,"combinedUnitsSold":29,"sales":878.74,"totalAddToCart":83,"eCPM":2.219952946369315,"detailPageViewRate":0.9772969494661063,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":256,"addToCart":68,"totalNewToBrandROAS":4.67063854530522,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.996646615677848,"purchases":20,"totalNewToBrandDPVs":272,"totalDetailPageViewRate":1.1472179211325384,"totalSales":1103.22,"newToBrandUnitsSold":22,"impressions":99458,"totalNewToBrandPurchases":24,"totalDetailPageView":1141,"totalPurchases":26,"combinedProductSales":1103.22,"newToBrandDetailPageViews":235,"totalUnitsSold":29,"clicks":42,"totalNewToBrandDPVRate":0.2734822739246717,"totalCost":220.79208013999934},{"date":"2025-03-18","newToBrandROAS":2.3325918968625112,"detailPageViews":269,"orderId":577974971928446085,"totalNewToBrandSales":400.37,"unitsSold":16,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":11,"ROAS":3.6846934415908446,"combinedUnitsSold":17,"sales":599.2900000000001,"totalAddToCart":19,"eCPM":1.849856802620506,"detailPageViewRate":0.3059530037988217,"totalNewToBrandPurchasesPercentage":68.75,"totalNewToBrandDPVViews":62,"addToCart":17,"totalNewToBrandROAS":2.4616474715241807,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":3.8137490162525136,"purchases":15,"totalNewToBrandDPVs":65,"totalDetailPageViewRate":0.3321125543095016,"totalSales":620.2800000000001,"newToBrandUnitsSold":10,"impressions":87922,"totalNewToBrandPurchases":11,"totalDetailPageView":292,"totalPurchases":16,"combinedProductSales":620.2800000000001,"newToBrandDetailPageViews":57,"totalUnitsSold":17,"clicks":24,"totalNewToBrandDPVRate":0.07392916448670413,"totalCost":162.64310980000013},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-18","newToBrandROAS":null,"detailPageViews":0,"orderId":580709527465930802,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"JLAHome_GGS_AV_EarlySignOn","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":5.670635910352624,"detailPageViews":330,"orderId":580714306967169892,"totalNewToBrandSales":347.8,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":9,"ROAS":5.670635910352624,"combinedUnitsSold":9,"sales":329.53000000000003,"totalAddToCart":36,"eCPM":2.759075508498716,"detailPageViewRate":1.566802772766119,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":47,"addToCart":33,"totalNewToBrandROAS":5.985030709254523,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":5.985030709254523,"purchases":8,"totalNewToBrandDPVs":51,"totalDetailPageViewRate":1.7424745988035326,"totalSales":347.8,"newToBrandUnitsSold":8,"impressions":21062,"totalNewToBrandPurchases":9,"totalDetailPageView":367,"totalPurchases":9,"combinedProductSales":347.8,"newToBrandDetailPageViews":46,"totalUnitsSold":9,"clicks":10,"totalNewToBrandDPVRate":0.24214224670021842,"totalCost":58.11164835999997},{"date":"2025-03-18","newToBrandROAS":9.578500418743381,"detailPageViews":128,"orderId":580714306967169892,"totalNewToBrandSales":484.3500000000001,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":12,"ROAS":9.578500418743381,"combinedUnitsSold":12,"sales":395.94000000000005,"totalAddToCart":13,"eCPM":3.0285240193420595,"detailPageViewRate":0.9377976408528097,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":11,"addToCart":11,"totalNewToBrandROAS":11.717297261752682,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":11.717297261752682,"purchases":8,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.9890834493369478,"totalSales":484.3500000000001,"newToBrandUnitsSold":10,"impressions":13649,"totalNewToBrandPurchases":10,"totalDetailPageView":135,"totalPurchases":10,"combinedProductSales":484.3500000000001,"newToBrandDetailPageViews":11,"totalUnitsSold":12,"clicks":9,"totalNewToBrandDPVRate":0.08059198476078834,"totalCost":41.33632433999977},{"date":"2025-03-17","newToBrandROAS":6.495991626937114,"detailPageViews":508,"orderId":581820170785891636,"totalNewToBrandSales":1383.7300000000002,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":16,"ROAS":6.929388753390332,"combinedUnitsSold":18,"sales":879.21,"totalAddToCart":86,"eCPM":1.90684281905621,"detailPageViewRate":0.7634505560565074,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":67,"addToCart":45,"totalNewToBrandROAS":10.905702960303916,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.032582777366676,"purchases":9,"totalNewToBrandDPVs":77,"totalDetailPageViewRate":1.7102494740006011,"totalSales":1526.7100000000003,"newToBrandUnitsSold":8,"impressions":66540,"totalNewToBrandPurchases":16,"totalDetailPageView":1138,"totalPurchases":18,"combinedProductSales":1526.7100000000003,"newToBrandDetailPageViews":41,"totalUnitsSold":18,"clicks":30,"totalNewToBrandDPVRate":0.11571986774872257,"totalCost":126.88132118000021},{"date":"2025-03-18","newToBrandROAS":2.4133192926950175,"detailPageViews":80,"orderId":581820170785891636,"totalNewToBrandSales":322.34000000000003,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":2.4133192926950175,"combinedUnitsSold":4,"sales":220.52999999999997,"totalAddToCart":9,"eCPM":2.1600370145372896,"detailPageViewRate":0.1891029429145491,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":9,"addToCart":2,"totalNewToBrandROAS":3.527453592741632,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":4.413858447901005,"purchases":2,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.6925895284245361,"totalSales":403.34000000000003,"newToBrandUnitsSold":2,"impressions":42305,"totalNewToBrandPurchases":3,"totalDetailPageView":293,"totalPurchases":4,"combinedProductSales":403.34000000000003,"newToBrandDetailPageViews":6,"totalUnitsSold":4,"clicks":17,"totalNewToBrandDPVRate":0.0260016546507505,"totalCost":91.38036590000003},{"date":"2025-03-17","newToBrandROAS":26.268934733102867,"detailPageViews":4165,"orderId":584304828906703631,"totalNewToBrandSales":5466.619999999996,"unitsSold":59,"newToBrandPurchases":49,"totalNewToBrandUnitsSold":57,"ROAS":30.71055454470631,"combinedUnitsSold":70,"sales":5820.569999999996,"totalAddToCart":333,"eCPM":2.7136959754875014,"detailPageViewRate":5.963460382005097,"totalNewToBrandPurchasesPercentage":82.6086956521739,"totalNewToBrandDPVViews":168,"addToCart":287,"totalNewToBrandROAS":28.843039716931916,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":34.20055696872002,"purchases":58,"totalNewToBrandDPVs":174,"totalDetailPageViewRate":6.858337390109104,"totalSales":6482.029999999997,"newToBrandUnitsSold":49,"impressions":69842,"totalNewToBrandPurchases":57,"totalDetailPageView":4790,"totalPurchases":69,"combinedProductSales":6482.029999999996,"newToBrandDetailPageViews":149,"totalUnitsSold":70,"clicks":30,"totalNewToBrandDPVRate":0.24913375905615534,"totalCost":189.52995431999807},{"date":"2025-03-18","newToBrandROAS":31.440137159986584,"detailPageViews":1165,"orderId":584304828906703631,"totalNewToBrandSales":4787.44,"unitsSold":51,"newToBrandPurchases":39,"totalNewToBrandUnitsSold":48,"ROAS":35.70481423490963,"combinedUnitsSold":57,"sales":4987.749999999999,"totalAddToCart":115,"eCPM":2.8511316650338663,"detailPageViewRate":2.3777451220507797,"totalNewToBrandPurchasesPercentage":84.31372549019608,"totalNewToBrandDPVViews":63,"addToCart":103,"totalNewToBrandROAS":34.27089486457336,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":38.930935959383945,"purchases":45,"totalNewToBrandDPVs":64,"totalDetailPageViewRate":2.743081067842273,"totalSales":5438.42,"newToBrandUnitsSold":44,"impressions":48996,"totalNewToBrandPurchases":43,"totalDetailPageView":1344,"totalPurchases":51,"combinedProductSales":5438.42,"newToBrandDetailPageViews":51,"totalUnitsSold":57,"clicks":31,"totalNewToBrandDPVRate":0.13062290799248918,"totalCost":139.69404705999932},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":2.1852607796184955,"detailPageViews":157,"orderId":587410510249652600,"totalNewToBrandSales":168.97999999999996,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":4.136358599163572,"combinedUnitsSold":8,"sales":158.97999999999996,"totalAddToCart":19,"eCPM":2.07150868168589,"detailPageViewRate":0.8461787215694729,"totalNewToBrandPurchasesPercentage":40,"totalNewToBrandDPVViews":16,"addToCart":7,"totalNewToBrandROAS":4.396539665911815,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":12.252446795308273,"purchases":2,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":1.8109302576263877,"totalSales":470.91999999999996,"newToBrandUnitsSold":1,"impressions":18554,"totalNewToBrandPurchases":2,"totalDetailPageView":336,"totalPurchases":5,"combinedProductSales":470.91999999999996,"newToBrandDetailPageViews":13,"totalUnitsSold":8,"clicks":12,"totalNewToBrandDPVRate":0.09162444755847796,"totalCost":38.43477208},{"date":"2025-03-18","newToBrandROAS":1.9003186215855759,"detailPageViews":44,"orderId":587410510249652600,"totalNewToBrandSales":106.41,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":1.9003186215855759,"combinedUnitsSold":4,"sales":52.48,"totalAddToCart":4,"eCPM":2.0973966340092702,"detailPageViewRate":0.3341687552213868,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":3,"addToCart":1,"totalNewToBrandROAS":3.8531422355739546,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":3.8531422355739546,"purchases":2,"totalNewToBrandDPVs":3,"totalDetailPageViewRate":0.7063112326270221,"totalSales":106.41,"newToBrandUnitsSold":2,"impressions":13167,"totalNewToBrandPurchases":4,"totalDetailPageView":93,"totalPurchases":4,"combinedProductSales":106.41,"newToBrandDetailPageViews":3,"totalUnitsSold":4,"clicks":5,"totalNewToBrandDPVRate":0.022784233310549098,"totalCost":27.616421480000056},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-17","newToBrandROAS":7.881439676618357,"detailPageViews":602,"orderId":589088250374805345,"totalNewToBrandSales":685.35,"unitsSold":17,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":23,"ROAS":7.881439676618357,"combinedUnitsSold":24,"sales":376.6600000000001,"totalAddToCart":72,"eCPM":2.0636825723292196,"detailPageViewRate":2.5995336384834613,"totalNewToBrandPurchasesPercentage":95.83333333333334,"totalNewToBrandDPVViews":121,"addToCart":58,"totalNewToBrandROAS":14.340637929088276,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.470354193466296,"purchases":17,"totalNewToBrandDPVs":129,"totalDetailPageViewRate":3.0918041281630537,"totalSales":739.34,"newToBrandUnitsSold":17,"impressions":23158,"totalNewToBrandPurchases":23,"totalDetailPageView":716,"totalPurchases":24,"combinedProductSales":739.34,"newToBrandDetailPageViews":108,"totalUnitsSold":24,"clicks":13,"totalNewToBrandDPVRate":0.5570429225321704,"totalCost":47.79076101000006},{"date":"2025-03-18","newToBrandROAS":9.122145943968546,"detailPageViews":139,"orderId":589088250374805345,"totalNewToBrandSales":324.89000000000004,"unitsSold":13,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":14,"ROAS":9.122145943968546,"combinedUnitsSold":15,"sales":314.5500000000001,"totalAddToCart":12,"eCPM":2.229969470995279,"detailPageViewRate":0.8989200025868201,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":30,"addToCart":9,"totalNewToBrandROAS":9.422012385108694,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":9.96983415233669,"purchases":13,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":1.1187997154497833,"totalSales":343.78000000000003,"newToBrandUnitsSold":13,"impressions":15463,"totalNewToBrandPurchases":14,"totalDetailPageView":173,"totalPurchases":15,"combinedProductSales":343.78000000000003,"newToBrandDetailPageViews":27,"totalUnitsSold":15,"clicks":4,"totalNewToBrandDPVRate":0.19401151134967343,"totalCost":34.48201793},{"date":"2025-03-17","newToBrandROAS":7.025382409073941,"detailPageViews":416,"orderId":592434507266268936,"totalNewToBrandSales":669.32,"unitsSold":28,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":21,"ROAS":9.022093243470248,"combinedUnitsSold":28,"sales":859.5500000000001,"totalAddToCart":45,"eCPM":2.152594549583131,"detailPageViewRate":0.9399218238098466,"totalNewToBrandPurchasesPercentage":76.92307692307693,"totalNewToBrandDPVViews":87,"addToCart":41,"totalNewToBrandROAS":7.025382409073941,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":9.022093243470248,"purchases":26,"totalNewToBrandDPVs":91,"totalDetailPageViewRate":1.0122235025644502,"totalSales":859.5500000000001,"newToBrandUnitsSold":21,"impressions":44259,"totalNewToBrandPurchases":20,"totalDetailPageView":448,"totalPurchases":26,"combinedProductSales":859.55,"newToBrandDetailPageViews":87,"totalUnitsSold":28,"clicks":11,"totalNewToBrandDPVRate":0.20560789895840395,"totalCost":95.27168216999979},{"date":"2025-03-18","newToBrandROAS":9.988830861423557,"detailPageViews":137,"orderId":592434507266268936,"totalNewToBrandSales":734.6700000000001,"unitsSold":25,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":24,"ROAS":10.962840970278078,"combinedUnitsSold":26,"sales":755.01,"totalAddToCart":9,"eCPM":2.397393454589752,"detailPageViewRate":0.47690326173982667,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":11,"addToCart":9,"totalNewToBrandROAS":10.667501590222907,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.641511699077427,"purchases":21,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":0.5221568559195182,"totalSales":801.7499999999999,"newToBrandUnitsSold":23,"impressions":28727,"totalNewToBrandPurchases":20,"totalDetailPageView":150,"totalPurchases":22,"combinedProductSales":801.7499999999999,"newToBrandDetailPageViews":12,"totalUnitsSold":26,"clicks":6,"totalNewToBrandDPVRate":0.04525359417969158,"totalCost":68.8699217699998},{"date":"2025-03-17","newToBrandROAS":0.7675383530238635,"detailPageViews":104,"orderId":592531500552192856,"totalNewToBrandSales":120.47,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":2.048731659808734,"combinedUnitsSold":6,"sales":177.45000000000002,"totalAddToCart":11,"eCPM":1.5035684522445578,"detailPageViewRate":0.1805367496441343,"totalNewToBrandPurchasesPercentage":60,"totalNewToBrandDPVViews":15,"addToCart":9,"totalNewToBrandROAS":1.3908746297951993,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.6720679365800692,"purchases":4,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":0.21004756448981007,"totalSales":231.44,"newToBrandUnitsSold":2,"impressions":57606,"totalNewToBrandPurchases":3,"totalDetailPageView":121,"totalPurchases":5,"combinedProductSales":231.44,"newToBrandDetailPageViews":17,"totalUnitsSold":6,"clicks":6,"totalNewToBrandDPVRate":0.031246745130715552,"totalCost":86.61456426},{"date":"2025-03-18","newToBrandROAS":1.1815222061999031,"detailPageViews":25,"orderId":592531500552192856,"totalNewToBrandSales":77.21,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":3,"ROAS":1.9846084046375527,"combinedUnitsSold":6,"sales":129.69,"totalAddToCart":4,"eCPM":1.5428252018604205,"detailPageViewRate":0.05902351496836339,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":1,"addToCart":3,"totalNewToBrandROAS":1.1815222061999031,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":2.443536664758458,"purchases":5,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.07318915856077061,"totalSales":159.67999999999998,"newToBrandUnitsSold":3,"impressions":42356,"totalNewToBrandPurchases":3,"totalDetailPageView":31,"totalPurchases":6,"combinedProductSales":159.67999999999998,"newToBrandDetailPageViews":1,"totalUnitsSold":6,"clicks":2,"totalNewToBrandDPVRate":0.002360940598734536,"totalCost":65.34790424999997},{"date":"2025-03-17","newToBrandROAS":9.10170954650792,"detailPageViews":143,"orderId":593107972266925483,"totalNewToBrandSales":715.22,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":9.10170954650792,"combinedUnitsSold":11,"sales":619.6600000000001,"totalAddToCart":18,"eCPM":3.711591097966508,"detailPageViewRate":0.7795889440113395,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":49,"addToCart":15,"totalNewToBrandROAS":10.505316950994727,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":10.505316950994727,"purchases":8,"totalNewToBrandDPVs":59,"totalDetailPageViewRate":1.052172490868451,"totalSales":715.22,"newToBrandUnitsSold":8,"impressions":18343,"totalNewToBrandPurchases":10,"totalDetailPageView":193,"totalPurchases":11,"combinedProductSales":715.22,"newToBrandDetailPageViews":45,"totalUnitsSold":11,"clicks":15,"totalNewToBrandDPVRate":0.32164858529139184,"totalCost":68.08171550999965},{"date":"2025-03-18","newToBrandROAS":0,"detailPageViews":48,"orderId":593107972266925483,"totalNewToBrandSales":0,"unitsSold":1,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":1.4152657946329685,"combinedUnitsSold":1,"sales":68.84,"totalAddToCart":8,"eCPM":3.917609528833758,"detailPageViewRate":0.3865979381443299,"totalNewToBrandPurchasesPercentage":0,"totalNewToBrandDPVViews":15,"addToCart":8,"totalNewToBrandROAS":0,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":1.4152657946329685,"purchases":1,"totalNewToBrandDPVs":21,"totalDetailPageViewRate":0.49130154639175255,"totalSales":68.84,"newToBrandUnitsSold":0,"impressions":12416,"totalNewToBrandPurchases":0,"totalDetailPageView":61,"totalPurchases":1,"combinedProductSales":68.84,"newToBrandDetailPageViews":16,"totalUnitsSold":1,"clicks":11,"totalNewToBrandDPVRate":0.16913659793814434,"totalCost":48.64103990999994},{"date":"2025-03-17","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]