[{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":15.469304486966056,"detailPageViews":251,"orderId":576780736497411915,"totalNewToBrandSales":301.90999999999997,"unitsSold":8,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":9,"ROAS":15.469304486966056,"combinedUnitsSold":13,"sales":287.92,"totalAddToCart":24,"eCPM":1.6239719858651083,"detailPageViewRate":2.1900357734927147,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":45,"addToCart":17,"totalNewToBrandROAS":16.220956229716315,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":27.56611577218559,"purchases":2,"totalNewToBrandDPVs":47,"totalDetailPageViewRate":2.818253206526481,"totalSales":513.07,"newToBrandUnitsSold":8,"impressions":11461,"totalNewToBrandPurchases":3,"totalDetailPageView":323,"totalPurchases":4,"combinedProductSales":513.07,"newToBrandDetailPageViews":43,"totalUnitsSold":13,"clicks":5,"totalNewToBrandDPVRate":0.41008637989704216,"totalCost":18.612342930000004},{"date":"2025-02-24","newToBrandROAS":12.74395955841107,"detailPageViews":170,"orderId":576780736497411915,"totalNewToBrandSales":236.94,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":6,"ROAS":12.74395955841107,"combinedUnitsSold":6,"sales":236.94,"totalAddToCart":25,"eCPM":1.5700335855429781,"detailPageViewRate":1.4355683161628103,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":29,"addToCart":20,"totalNewToBrandROAS":12.74395955841107,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":12.74395955841107,"purchases":4,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":1.7395710184090525,"totalSales":236.94,"newToBrandUnitsSold":6,"impressions":11842,"totalNewToBrandPurchases":4,"totalDetailPageView":206,"totalPurchases":4,"combinedProductSales":236.94,"newToBrandDetailPageViews":28,"totalUnitsSold":6,"clicks":3,"totalNewToBrandDPVRate":0.25333558520520183,"totalCost":18.592337719999946},{"date":"2025-02-25","newToBrandROAS":0,"detailPageViews":164,"orderId":576780736497411915,"totalNewToBrandSales":166.76000000000002,"unitsSold":3,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":4,"ROAS":6.292159057748721,"combinedUnitsSold":9,"sales":114.12,"totalAddToCart":10,"eCPM":1.5221870532941661,"detailPageViewRate":1.3764162819974823,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":28,"addToCart":9,"totalNewToBrandROAS":9.194535966265132,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":21.660862315344925,"purchases":2,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":1.5274863617289132,"totalSales":392.86,"newToBrandUnitsSold":0,"impressions":11915,"totalNewToBrandPurchases":3,"totalDetailPageView":182,"totalPurchases":6,"combinedProductSales":392.86,"newToBrandDetailPageViews":28,"totalUnitsSold":9,"clicks":1,"totalNewToBrandDPVRate":0.2433906840117499,"totalCost":18.13685873999999},{"date":"2025-02-26","newToBrandROAS":16.524101749162625,"detailPageViews":157,"orderId":576780736497411915,"totalNewToBrandSales":305.02,"unitsSold":9,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":8,"ROAS":18.133606250400646,"combinedUnitsSold":9,"sales":334.72999999999996,"totalAddToCart":13,"eCPM":1.6533002400358214,"detailPageViewRate":1.406180026869682,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":23,"addToCart":11,"totalNewToBrandROAS":16.524101749162625,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":18.133606250400646,"purchases":6,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":1.8092252575011194,"totalSales":334.72999999999996,"newToBrandUnitsSold":8,"impressions":11165,"totalNewToBrandPurchases":5,"totalDetailPageView":202,"totalPurchases":6,"combinedProductSales":334.72999999999996,"newToBrandDetailPageViews":23,"totalUnitsSold":9,"clicks":2,"totalNewToBrandDPVRate":0.2418271383788625,"totalCost":18.459097179999947},{"date":"2025-02-27","newToBrandROAS":1.6374607956011078,"detailPageViews":111,"orderId":576780736497411915,"totalNewToBrandSales":18.6,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":1,"ROAS":1.6374607956011078,"combinedUnitsSold":1,"sales":18.6,"totalAddToCart":9,"eCPM":1.459281934737922,"detailPageViewRate":1.4260020554984585,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":21,"addToCart":9,"totalNewToBrandROAS":1.6374607956011078,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":1.6374607956011078,"purchases":1,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":1.605858170606372,"totalSales":18.6,"newToBrandUnitsSold":1,"impressions":7784,"totalNewToBrandPurchases":1,"totalDetailPageView":125,"totalPurchases":1,"combinedProductSales":18.6,"newToBrandDetailPageViews":21,"totalUnitsSold":1,"clicks":1,"totalNewToBrandDPVRate":0.28263103802672146,"totalCost":11.359050579999986},{"date":"2025-02-28","newToBrandROAS":18.88124199866867,"detailPageViews":108,"orderId":576780736497411915,"totalNewToBrandSales":221.45,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":5,"ROAS":20.09622370325674,"combinedUnitsSold":6,"sales":235.7,"totalAddToCart":5,"eCPM":1.1935048000407067,"detailPageViewRate":1.0990129235778976,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":19,"addToCart":5,"totalNewToBrandROAS":18.88124199866867,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":20.09622370325674,"purchases":4,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":1.373766154472372,"totalSales":235.7,"newToBrandUnitsSold":5,"impressions":9827,"totalNewToBrandPurchases":3,"totalDetailPageView":135,"totalPurchases":4,"combinedProductSales":235.7,"newToBrandDetailPageViews":18,"totalUnitsSold":6,"clicks":3,"totalNewToBrandDPVRate":0.20352091177368473,"totalCost":11.728571670000024},{"date":"2025-03-01","newToBrandROAS":6.9998166011626015,"detailPageViews":138,"orderId":576780736497411915,"totalNewToBrandSales":132.45,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":5,"ROAS":6.9998166011626015,"combinedUnitsSold":5,"sales":111.46000000000001,"totalAddToCart":11,"eCPM":1.162961899649427,"detailPageViewRate":1.0078878177037687,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":21,"addToCart":7,"totalNewToBrandROAS":8.318012819163703,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":8.318012819163703,"purchases":2,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":1.394975167981303,"totalSales":132.45,"newToBrandUnitsSold":4,"impressions":13692,"totalNewToBrandPurchases":3,"totalDetailPageView":191,"totalPurchases":3,"combinedProductSales":132.45,"newToBrandDetailPageViews":22,"totalUnitsSold":5,"clicks":4,"totalNewToBrandDPVRate":0.175284837861525,"totalCost":15.923274329999957},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":15.730210603187059,"detailPageViews":904,"orderId":577005336663286223,"totalNewToBrandSales":2964.5099999999984,"unitsSold":37,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":48,"ROAS":15.990011841139001,"combinedUnitsSold":53,"sales":2215.08,"totalAddToCart":104,"eCPM":2.098446990683949,"detailPageViewRate":1.3693857456638643,"totalNewToBrandPurchasesPercentage":89.13043478260869,"totalNewToBrandDPVViews":250,"addToCart":77,"totalNewToBrandROAS":21.399926866377267,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":23.2028709394775,"purchases":31,"totalNewToBrandDPVs":270,"totalDetailPageViewRate":1.845035219268348,"totalSales":3214.2699999999977,"newToBrandUnitsSold":36,"impressions":66015,"totalNewToBrandPurchases":41,"totalDetailPageView":1218,"totalPurchases":46,"combinedProductSales":3214.2699999999977,"newToBrandDetailPageViews":240,"totalUnitsSold":53,"clicks":39,"totalNewToBrandDPVRate":0.408997955010225,"totalCost":138.52897809000092},{"date":"2025-02-24","newToBrandROAS":8.55321761342216,"detailPageViews":555,"orderId":577005336663286223,"totalNewToBrandSales":1524.5800000000002,"unitsSold":20,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":21,"ROAS":10.56339544647292,"combinedUnitsSold":24,"sales":1476.59,"totalAddToCart":54,"eCPM":1.732568823252359,"detailPageViewRate":0.6879028259791771,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":110,"addToCart":47,"totalNewToBrandROAS":10.906711700460987,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":12.916889533511748,"purchases":20,"totalNewToBrandDPVs":126,"totalDetailPageViewRate":0.9072880515617254,"totalSales":1805.57,"newToBrandUnitsSold":17,"impressions":80680,"totalNewToBrandPurchases":21,"totalDetailPageView":732,"totalPurchases":24,"combinedProductSales":1805.57,"newToBrandDetailPageViews":114,"totalUnitsSold":24,"clicks":38,"totalNewToBrandDPVRate":0.15617253346554288,"totalCost":139.78365266000034},{"date":"2025-02-25","newToBrandROAS":9.53048483537737,"detailPageViews":350,"orderId":577005336663286223,"totalNewToBrandSales":1538.16,"unitsSold":18,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":22,"ROAS":9.53048483537737,"combinedUnitsSold":23,"sales":1294.94,"totalAddToCart":40,"eCPM":1.8119844402955299,"detailPageViewRate":0.4667537940415544,"totalNewToBrandPurchasesPercentage":95.65217391304348,"totalNewToBrandDPVViews":81,"addToCart":29,"totalNewToBrandROAS":11.320532653546927,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.681088704086054,"purchases":18,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":0.6347851598965141,"totalSales":1587.15,"newToBrandUnitsSold":18,"impressions":74986,"totalNewToBrandPurchases":22,"totalDetailPageView":476,"totalPurchases":23,"combinedProductSales":1587.15,"newToBrandDetailPageViews":79,"totalUnitsSold":23,"clicks":19,"totalNewToBrandDPVRate":0.120022404182114,"totalCost":135.8734652400006},{"date":"2025-02-26","newToBrandROAS":6.066503527930431,"detailPageViews":318,"orderId":577005336663286223,"totalNewToBrandSales":1077.03,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":17,"ROAS":6.066503527930431,"combinedUnitsSold":18,"sales":864.75,"totalAddToCart":37,"eCPM":1.8695412476720168,"detailPageViewRate":0.41707105946541456,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":81,"addToCart":28,"totalNewToBrandROAS":7.555717021898713,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":8.176362950914042,"purchases":12,"totalNewToBrandDPVs":91,"totalDetailPageViewRate":0.5587178343781969,"totalSales":1165.5,"newToBrandUnitsSold":13,"impressions":76246,"totalNewToBrandPurchases":16,"totalDetailPageView":426,"totalPurchases":17,"combinedProductSales":1165.5,"newToBrandDetailPageViews":80,"totalUnitsSold":18,"clicks":25,"totalNewToBrandDPVRate":0.11935052330614064,"totalCost":142.5450419700006},{"date":"2025-02-27","newToBrandROAS":9.074056467897634,"detailPageViews":282,"orderId":577005336663286223,"totalNewToBrandSales":1286.37,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":16,"ROAS":9.074056467897634,"combinedUnitsSold":18,"sales":863.91,"totalAddToCart":26,"eCPM":1.6702618004947254,"detailPageViewRate":0.4947281626638129,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":64,"addToCart":18,"totalNewToBrandROAS":13.511354213528584,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":14.968396166077762,"purchases":11,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":0.6999877195136928,"totalSales":1425.09,"newToBrandUnitsSold":11,"impressions":57001,"totalNewToBrandPurchases":16,"totalDetailPageView":399,"totalPurchases":18,"combinedProductSales":1425.09,"newToBrandDetailPageViews":68,"totalUnitsSold":18,"clicks":27,"totalNewToBrandDPVRate":0.13859405975333766,"totalCost":95.20659288999984},{"date":"2025-02-28","newToBrandROAS":7.902049633991415,"detailPageViews":257,"orderId":577005336663286223,"totalNewToBrandSales":1064.57,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":13,"ROAS":9.445581426049653,"combinedUnitsSold":14,"sales":893.3800000000001,"totalAddToCart":27,"eCPM":1.5320362530776237,"detailPageViewRate":0.41628871323053,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":65,"addToCart":18,"totalNewToBrandROAS":11.255549283316928,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":12.799081075375167,"purchases":9,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":0.5863677594920306,"totalSales":1210.56,"newToBrandUnitsSold":8,"impressions":61736,"totalNewToBrandPurchases":13,"totalDetailPageView":362,"totalPurchases":14,"combinedProductSales":1210.56,"newToBrandDetailPageViews":65,"totalUnitsSold":14,"clicks":28,"totalNewToBrandDPVRate":0.12796423480627186,"totalCost":94.58179012000016},{"date":"2025-03-01","newToBrandROAS":8.914760877139901,"detailPageViews":346,"orderId":577005336663286223,"totalNewToBrandSales":1478.73,"unitsSold":15,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":19,"ROAS":8.914760877139901,"combinedUnitsSold":20,"sales":1081.77,"totalAddToCart":42,"eCPM":1.3077902688954286,"detailPageViewRate":0.3728970653216507,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":65,"addToCart":20,"totalNewToBrandROAS":12.186069452705368,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":13.405640583544582,"purchases":15,"totalNewToBrandDPVs":71,"totalDetailPageViewRate":0.5862890275577398,"totalSales":1626.72,"newToBrandUnitsSold":15,"impressions":92787,"totalNewToBrandPurchases":19,"totalDetailPageView":544,"totalPurchases":20,"combinedProductSales":1626.72,"newToBrandDetailPageViews":55,"totalUnitsSold":20,"clicks":29,"totalNewToBrandDPVRate":0.07651933999374913,"totalCost":121.34593568000012},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":9.85508256960027,"detailPageViews":83,"orderId":577282983386136520,"totalNewToBrandSales":366.06,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":6,"ROAS":11.55090197368463,"combinedUnitsSold":7,"sales":429.05,"totalAddToCart":15,"eCPM":1.859911143157573,"detailPageViewRate":0.4156026238045165,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":19,"addToCart":14,"totalNewToBrandROAS":9.85508256960027,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.55090197368463,"purchases":7,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":0.540784136998648,"totalSales":429.04999999999995,"newToBrandUnitsSold":6,"impressions":19971,"totalNewToBrandPurchases":6,"totalDetailPageView":108,"totalPurchases":7,"combinedProductSales":429.04999999999995,"newToBrandDetailPageViews":21,"totalUnitsSold":7,"clicks":13,"totalNewToBrandDPVRate":0.12017425266636624,"totalCost":37.14428543999989},{"date":"2025-02-24","newToBrandROAS":3.5421399286201645,"detailPageViews":62,"orderId":577282983386136520,"totalNewToBrandSales":325.58,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":3,"ROAS":3.5421399286201645,"combinedUnitsSold":3,"sales":119.99,"totalAddToCart":7,"eCPM":1.2616858281500254,"detailPageViewRate":0.23092107713508886,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":11,"addToCart":4,"totalNewToBrandROAS":9.611216917744422,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":9.611216917744422,"purchases":1,"totalNewToBrandDPVs":14,"totalDetailPageViewRate":0.3687288167157064,"totalSales":325.58,"newToBrandUnitsSold":1,"impressions":26849,"totalNewToBrandPurchases":3,"totalDetailPageView":99,"totalPurchases":3,"combinedProductSales":325.58,"newToBrandDetailPageViews":10,"totalUnitsSold":3,"clicks":11,"totalNewToBrandDPVRate":0.052143469030503924,"totalCost":33.87500280000003},{"date":"2025-02-25","newToBrandROAS":2.8407268247453388,"detailPageViews":83,"orderId":577282983386136520,"totalNewToBrandSales":101.7,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":2.8407268247453388,"combinedUnitsSold":2,"sales":101.7,"totalAddToCart":10,"eCPM":1.2731400032005686,"detailPageViewRate":0.2951635846372688,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":11,"addToCart":10,"totalNewToBrandROAS":2.8407268247453388,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":2.8407268247453388,"purchases":1,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.32361308677098155,"totalSales":101.7,"newToBrandUnitsSold":2,"impressions":28120,"totalNewToBrandPurchases":1,"totalDetailPageView":91,"totalPurchases":1,"combinedProductSales":101.7,"newToBrandDetailPageViews":16,"totalUnitsSold":2,"clicks":14,"totalNewToBrandDPVRate":0.060455192034139404,"totalCost":35.80069688999999},{"date":"2025-02-26","newToBrandROAS":11.0174123107339,"detailPageViews":49,"orderId":577282983386136520,"totalNewToBrandSales":385.69000000000005,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":11.0174123107339,"combinedUnitsSold":6,"sales":385.69000000000005,"totalAddToCart":9,"eCPM":1.6311300386730059,"detailPageViewRate":0.228310502283105,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":16,"addToCart":7,"totalNewToBrandROAS":11.0174123107339,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.0174123107339,"purchases":5,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":0.2888826763582145,"totalSales":385.69000000000005,"newToBrandUnitsSold":6,"impressions":21462,"totalNewToBrandPurchases":5,"totalDetailPageView":62,"totalPurchases":5,"combinedProductSales":385.69000000000005,"newToBrandDetailPageViews":18,"totalUnitsSold":6,"clicks":5,"totalNewToBrandDPVRate":0.08852856210977542,"totalCost":35.00731289000005},{"date":"2025-02-27","newToBrandROAS":5.486888555398629,"detailPageViews":47,"orderId":577282983386136520,"totalNewToBrandSales":149.31,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":5.486888555398629,"combinedUnitsSold":2,"sales":149.31,"totalAddToCart":7,"eCPM":1.8850196543363866,"detailPageViewRate":0.32557495151011356,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":8,"addToCart":6,"totalNewToBrandROAS":5.486888555398629,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":5.486888555398629,"purchases":2,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":0.42255472430036023,"totalSales":149.31,"newToBrandUnitsSold":2,"impressions":14436,"totalNewToBrandPurchases":2,"totalDetailPageView":61,"totalPurchases":2,"combinedProductSales":149.31,"newToBrandDetailPageViews":8,"totalUnitsSold":2,"clicks":4,"totalNewToBrandDPVRate":0.062344139650872814,"totalCost":27.21214373000008},{"date":"2025-02-28","newToBrandROAS":5.2615491240811565,"detailPageViews":68,"orderId":577282983386136520,"totalNewToBrandSales":211.70999999999998,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":5.2615491240811565,"combinedUnitsSold":3,"sales":151.73,"totalAddToCart":9,"eCPM":1.8377207914861011,"detailPageViewRate":0.4333418302319653,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":20,"addToCart":6,"totalNewToBrandROAS":7.341478712576429,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":7.341478712576429,"purchases":2,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":0.5289319398419576,"totalSales":211.70999999999998,"newToBrandUnitsSold":2,"impressions":15692,"totalNewToBrandPurchases":3,"totalDetailPageView":83,"totalPurchases":3,"combinedProductSales":211.70999999999998,"newToBrandDetailPageViews":21,"totalUnitsSold":3,"clicks":8,"totalNewToBrandDPVRate":0.14657150140198827,"totalCost":28.8375146599999},{"date":"2025-03-01","newToBrandROAS":1.7658240108860621,"detailPageViews":43,"orderId":577282983386136520,"totalNewToBrandSales":155.85,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":1.7658240108860621,"combinedUnitsSold":2,"sales":55.86,"totalAddToCart":5,"eCPM":1.8623546762039347,"detailPageViewRate":0.2531496526551278,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":9,"addToCart":4,"totalNewToBrandROAS":4.926667957332488,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":4.926667957332488,"purchases":1,"totalNewToBrandDPVs":10,"totalDetailPageViewRate":0.3885552808194984,"totalSales":155.85,"newToBrandUnitsSold":1,"impressions":16986,"totalNewToBrandPurchases":2,"totalDetailPageView":66,"totalPurchases":2,"combinedProductSales":155.85,"newToBrandDetailPageViews":8,"totalUnitsSold":2,"clicks":5,"totalNewToBrandDPVRate":0.058872012245378545,"totalCost":31.633956530000034},{"date":"2025-02-23","newToBrandROAS":0.870605881693026,"detailPageViews":377,"orderId":577974971928446085,"totalNewToBrandSales":301.27000000000004,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":9,"ROAS":0.870605881693026,"combinedUnitsSold":9,"sales":209.29000000000002,"totalAddToCart":41,"eCPM":1.313200534084268,"detailPageViewRate":0.20594228153457045,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":48,"addToCart":28,"totalNewToBrandROAS":1.2532248744691956,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":1.2532248744691956,"purchases":6,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":0.2829657873604973,"totalSales":301.27000000000004,"newToBrandUnitsSold":7,"impressions":183061,"totalNewToBrandPurchases":8,"totalDetailPageView":518,"totalPurchases":8,"combinedProductSales":301.27000000000004,"newToBrandDetailPageViews":43,"totalUnitsSold":9,"clicks":22,"totalNewToBrandDPVRate":0.029498363933333698,"totalCost":240.39580297000023},{"date":"2025-02-24","newToBrandROAS":1.9557124546198548,"detailPageViews":1065,"orderId":577974971928446085,"totalNewToBrandSales":1037.3700000000001,"unitsSold":28,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":32,"ROAS":2.1365893982894932,"combinedUnitsSold":35,"sales":890.3000000000002,"totalAddToCart":88,"eCPM":1.4292500529590397,"detailPageViewRate":0.3652939844827231,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":185,"addToCart":64,"totalNewToBrandROAS":2.489535823995924,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.670412767665563,"purchases":22,"totalNewToBrandDPVs":207,"totalDetailPageViewRate":0.4654497060498172,"totalSales":1112.7400000000002,"newToBrandUnitsSold":25,"impressions":291546,"totalNewToBrandPurchases":26,"totalDetailPageView":1357,"totalPurchases":28,"combinedProductSales":1112.7400000000002,"newToBrandDetailPageViews":177,"totalUnitsSold":35,"clicks":66,"totalNewToBrandDPVRate":0.07100080261776873,"totalCost":416.6921359399962},{"date":"2025-02-25","newToBrandROAS":1.9463450062250642,"detailPageViews":1151,"orderId":577974971928446085,"totalNewToBrandSales":869.02,"unitsSold":26,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":25,"ROAS":2.4068273048387576,"combinedUnitsSold":30,"sales":983.1000000000001,"totalAddToCart":82,"eCPM":1.6662643377376738,"detailPageViewRate":0.46953336297662124,"totalNewToBrandPurchasesPercentage":82.14285714285714,"totalNewToBrandDPVViews":275,"addToCart":63,"totalNewToBrandROAS":2.127536430120005,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.6848206325413724,"purchases":25,"totalNewToBrandDPVs":295,"totalDetailPageViewRate":0.5727409570974598,"totalSales":1096.65,"newToBrandUnitsSold":22,"impressions":245137,"totalNewToBrandPurchases":23,"totalDetailPageView":1404,"totalPurchases":28,"combinedProductSales":1096.65,"newToBrandDetailPageViews":266,"totalUnitsSold":30,"clicks":52,"totalNewToBrandDPVRate":0.120340870615207,"totalCost":408.4630409600001},{"date":"2025-02-26","newToBrandROAS":2.4768391183836225,"detailPageViews":1128,"orderId":577974971928446085,"totalNewToBrandSales":1148.29,"unitsSold":31,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":35,"ROAS":2.6427892470728516,"combinedUnitsSold":39,"sales":1066.67,"totalAddToCart":86,"eCPM":1.717833270314438,"detailPageViewRate":0.48008988917073836,"totalNewToBrandPurchasesPercentage":87.87878787878788,"totalNewToBrandDPVViews":269,"addToCart":77,"totalNewToBrandROAS":2.8450115448276265,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":3.1570413926496856,"purchases":27,"totalNewToBrandDPVs":288,"totalDetailPageViewRate":0.5537206966410733,"totalSales":1274.2300000000002,"newToBrandUnitsSold":29,"impressions":234956,"totalNewToBrandPurchases":29,"totalDetailPageView":1301,"totalPurchases":33,"combinedProductSales":1274.2300000000002,"newToBrandDetailPageViews":253,"totalUnitsSold":39,"clicks":60,"totalNewToBrandDPVRate":0.12257614191593319,"totalCost":403.61523385999914},{"date":"2025-02-27","newToBrandROAS":2.8138403434929686,"detailPageViews":1127,"orderId":577974971928446085,"totalNewToBrandSales":1293.0600000000002,"unitsSold":40,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":39,"ROAS":4.07284582211826,"combinedUnitsSold":53,"sales":1512.09,"totalAddToCart":92,"eCPM":1.7207700078330261,"detailPageViewRate":0.5223565836859743,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":236,"addToCart":72,"totalNewToBrandROAS":3.48288396771901,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.903446822168924,"purchases":23,"totalNewToBrandDPVs":250,"totalDetailPageViewRate":0.6266425032328635,"totalSales":1820.46,"newToBrandUnitsSold":28,"impressions":215753,"totalNewToBrandPurchases":25,"totalDetailPageView":1352,"totalPurchases":30,"combinedProductSales":1820.46,"newToBrandDetailPageViews":219,"totalUnitsSold":53,"clicks":51,"totalNewToBrandDPVRate":0.11587324394098807,"totalCost":371.2612914999989},{"date":"2025-02-28","newToBrandROAS":3.6775739279830524,"detailPageViews":985,"orderId":577974971928446085,"totalNewToBrandSales":1386.18,"unitsSold":39,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":42,"ROAS":3.805337252754399,"combinedUnitsSold":43,"sales":1310.21,"totalAddToCart":76,"eCPM":1.552162786520905,"detailPageViewRate":0.4440437281640933,"totalNewToBrandPurchasesPercentage":96.15384615384616,"totalNewToBrandDPVViews":184,"addToCart":66,"totalNewToBrandROAS":4.025982394442947,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.153745719214292,"purchases":22,"totalNewToBrandDPVs":206,"totalDetailPageViewRate":0.5130170179195311,"totalSales":1430.1699999999998,"newToBrandUnitsSold":38,"impressions":221825,"totalNewToBrandPurchases":25,"totalDetailPageView":1138,"totalPurchases":26,"combinedProductSales":1430.1699999999998,"newToBrandDetailPageViews":186,"totalUnitsSold":43,"clicks":46,"totalNewToBrandDPVRate":0.09286599797137383,"totalCost":344.30851011999977},{"date":"2025-03-01","newToBrandROAS":22.409878653650456,"detailPageViews":358,"orderId":577974971928446085,"totalNewToBrandSales":318.8,"unitsSold":13,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":10,"ROAS":39.35775055105355,"combinedUnitsSold":17,"sales":447.62,"totalAddToCart":27,"eCPM":1.4972497801474471,"detailPageViewRate":4.713006845708268,"totalNewToBrandPurchasesPercentage":64.28571428571429,"totalNewToBrandDPVViews":51,"addToCart":19,"totalNewToBrandROAS":28.031032741333878,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":49.31896667171138,"purchases":11,"totalNewToBrandDPVs":51,"totalDetailPageViewRate":6.6745655608214856,"totalSales":560.9100000000001,"newToBrandUnitsSold":8,"impressions":7596,"totalNewToBrandPurchases":9,"totalDetailPageView":507,"totalPurchases":14,"combinedProductSales":560.9100000000001,"newToBrandDetailPageViews":38,"totalUnitsSold":17,"clicks":4,"totalNewToBrandDPVRate":0.6714060031595577,"totalCost":11.373109330000007},{"date":"2025-02-23","newToBrandROAS":6.609913445953561,"detailPageViews":772,"orderId":580714306967169892,"totalNewToBrandSales":635.98,"unitsSold":15,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":19,"ROAS":7.078671233004764,"combinedUnitsSold":20,"sales":462.39,"totalAddToCart":57,"eCPM":1.5933258901870881,"detailPageViewRate":1.8830646144839864,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":118,"addToCart":45,"totalNewToBrandROAS":9.736139040131427,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":10.20489682718263,"purchases":13,"totalNewToBrandDPVs":125,"totalDetailPageViewRate":2.2660194648388905,"totalSales":666.6,"newToBrandUnitsSold":14,"impressions":40997,"totalNewToBrandPurchases":17,"totalDetailPageView":929,"totalPurchases":18,"combinedProductSales":666.6,"newToBrandDetailPageViews":106,"totalUnitsSold":20,"clicks":20,"totalNewToBrandDPVRate":0.30490035856282166,"totalCost":65.32158152000005},{"date":"2025-02-24","newToBrandROAS":11.32398790286919,"detailPageViews":511,"orderId":580714306967169892,"totalNewToBrandSales":862.8700000000001,"unitsSold":19,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":22,"ROAS":11.32398790286919,"combinedUnitsSold":22,"sales":756.2200000000001,"totalAddToCart":46,"eCPM":1.6525701804008965,"detailPageViewRate":1.2645384805741153,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":79,"addToCart":38,"totalNewToBrandROAS":12.921014310318078,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":12.921014310318078,"purchases":16,"totalNewToBrandDPVs":83,"totalDetailPageViewRate":1.45756000989854,"totalSales":862.8700000000001,"newToBrandUnitsSold":19,"impressions":40410,"totalNewToBrandPurchases":19,"totalDetailPageView":589,"totalPurchases":19,"combinedProductSales":862.8700000000001,"newToBrandDetailPageViews":73,"totalUnitsSold":22,"clicks":11,"totalNewToBrandDPVRate":0.20539470428111856,"totalCost":66.78036099000023},{"date":"2025-02-25","newToBrandROAS":6.527956398412677,"detailPageViews":422,"orderId":580714306967169892,"totalNewToBrandSales":497.85,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":12,"ROAS":7.489514397032976,"combinedUnitsSold":14,"sales":488.6,"totalAddToCart":47,"eCPM":1.880216573767185,"detailPageViewRate":1.2162434792633368,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":66,"addToCart":37,"totalNewToBrandROAS":7.6313031980410715,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.59286119666137,"purchases":12,"totalNewToBrandDPVs":70,"totalDetailPageViewRate":1.3142346600570656,"totalSales":560.58,"newToBrandUnitsSold":10,"impressions":34697,"totalNewToBrandPurchases":12,"totalDetailPageView":456,"totalPurchases":14,"combinedProductSales":560.58,"newToBrandDetailPageViews":67,"totalUnitsSold":14,"clicks":9,"totalNewToBrandDPVRate":0.20174654869297057,"totalCost":65.23787446000001},{"date":"2025-02-26","newToBrandROAS":7.122815462307537,"detailPageViews":346,"orderId":580714306967169892,"totalNewToBrandSales":602.1500000000001,"unitsSold":13,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":15,"ROAS":7.771606353094242,"combinedUnitsSold":16,"sales":514.96,"totalAddToCart":29,"eCPM":1.8844159903876219,"detailPageViewRate":0.9839888519182095,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":48,"addToCart":21,"totalNewToBrandROAS":9.087449055296913,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.736239946083618,"purchases":11,"totalNewToBrandDPVs":48,"totalDetailPageViewRate":1.1972812331143532,"totalSales":645.1400000000001,"newToBrandUnitsSold":12,"impressions":35163,"totalNewToBrandPurchases":13,"totalDetailPageView":421,"totalPurchases":14,"combinedProductSales":645.1400000000001,"newToBrandDetailPageViews":44,"totalUnitsSold":16,"clicks":8,"totalNewToBrandDPVRate":0.13650712396553194,"totalCost":66.26171946999995},{"date":"2025-02-27","newToBrandROAS":12.847306262380611,"detailPageViews":296,"orderId":580714306967169892,"totalNewToBrandSales":657.3700000000001,"unitsSold":19,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":16,"ROAS":16.933295998251204,"combinedUnitsSold":22,"sales":701.08,"totalAddToCart":39,"eCPM":1.7400375510632968,"detailPageViewRate":1.2440110952340926,"totalNewToBrandPurchasesPercentage":72.72727272727273,"totalNewToBrandDPVViews":39,"addToCart":33,"totalNewToBrandROAS":15.877561462843607,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":19.9635511987142,"purchases":19,"totalNewToBrandDPVs":43,"totalDetailPageViewRate":1.5928385307220307,"totalSales":826.5400000000001,"newToBrandUnitsSold":13,"impressions":23794,"totalNewToBrandPurchases":16,"totalDetailPageView":379,"totalPurchases":22,"combinedProductSales":826.5400000000001,"newToBrandDetailPageViews":39,"totalUnitsSold":22,"clicks":9,"totalNewToBrandDPVRate":0.18071782802387157,"totalCost":41.402453490000084},{"date":"2025-02-28","newToBrandROAS":6.875230473563001,"detailPageViews":286,"orderId":580714306967169892,"totalNewToBrandSales":313.32000000000005,"unitsSold":8,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":8,"ROAS":7.6275946607804626,"combinedUnitsSold":9,"sales":324.32000000000005,"totalAddToCart":24,"eCPM":1.437774384742837,"detailPageViewRate":0.9670983667534575,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":44,"addToCart":22,"totalNewToBrandROAS":7.368888625788526,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.121252813005986,"purchases":8,"totalNewToBrandDPVs":48,"totalDetailPageViewRate":1.1057383424069251,"totalSales":345.31000000000006,"newToBrandUnitsSold":7,"impressions":29573,"totalNewToBrandPurchases":8,"totalDetailPageView":327,"totalPurchases":9,"combinedProductSales":345.31000000000006,"newToBrandDetailPageViews":43,"totalUnitsSold":9,"clicks":7,"totalNewToBrandDPVRate":0.1623102153991817,"totalCost":42.519301879999915},{"date":"2025-03-01","newToBrandROAS":12.186268233569733,"detailPageViews":426,"orderId":580714306967169892,"totalNewToBrandSales":803.73,"unitsSold":20,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":21,"ROAS":13.67201521424857,"combinedUnitsSold":24,"sales":800.4,"totalAddToCart":41,"eCPM":1.4267630741860036,"detailPageViewRate":1.0382140768180932,"totalNewToBrandPurchasesPercentage":86.36363636363636,"totalNewToBrandDPVViews":82,"addToCart":35,"totalNewToBrandROAS":13.728896536916546,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":15.709835572894065,"purchases":18,"totalNewToBrandDPVs":91,"totalDetailPageViewRate":1.1941899005654124,"totalSales":919.7,"newToBrandUnitsSold":18,"impressions":41032,"totalNewToBrandPurchases":19,"totalDetailPageView":490,"totalPurchases":22,"combinedProductSales":919.7,"newToBrandDetailPageViews":84,"totalUnitsSold":24,"clicks":14,"totalNewToBrandDPVRate":0.22177812439071942,"totalCost":58.542942460000106},{"date":"2025-02-23","newToBrandROAS":5.3617295463883945,"detailPageViews":977,"orderId":581820170785891636,"totalNewToBrandSales":1892.95,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":27,"ROAS":6.810639284076903,"combinedUnitsSold":31,"sales":999.05,"totalAddToCart":146,"eCPM":1.4191144852805988,"detailPageViewRate":0.9451759265529618,"totalNewToBrandPurchasesPercentage":87.09677419354838,"totalNewToBrandDPVViews":123,"addToCart":61,"totalNewToBrandROAS":12.904458868718658,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.341918531419921,"purchases":12,"totalNewToBrandDPVs":137,"totalDetailPageViewRate":2.097381175810462,"totalSales":2250.5,"newToBrandUnitsSold":10,"impressions":103367,"totalNewToBrandPurchases":27,"totalDetailPageView":2168,"totalPurchases":31,"combinedProductSales":2250.4999999999995,"newToBrandDetailPageViews":62,"totalUnitsSold":31,"clicks":57,"totalNewToBrandDPVRate":0.13253746360056884,"totalCost":146.68960699999965},{"date":"2025-02-24","newToBrandROAS":6.885458021554527,"detailPageViews":654,"orderId":581820170785891636,"totalNewToBrandSales":2582.2299999999996,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":28,"ROAS":8.411453618105826,"combinedUnitsSold":33,"sales":1229.09,"totalAddToCart":120,"eCPM":1.4961449682076493,"detailPageViewRate":0.6696360006143449,"totalNewToBrandPurchasesPercentage":84.84848484848484,"totalNewToBrandDPVViews":80,"addToCart":39,"totalNewToBrandROAS":17.671861195096703,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":20.434913765513876,"purchases":12,"totalNewToBrandDPVs":94,"totalDetailPageViewRate":1.7089028823017458,"totalSales":2985.9699999999993,"newToBrandUnitsSold":10,"impressions":97665,"totalNewToBrandPurchases":28,"totalDetailPageView":1669,"totalPurchases":33,"combinedProductSales":2985.9699999999993,"newToBrandDetailPageViews":47,"totalUnitsSold":33,"clicks":46,"totalNewToBrandDPVRate":0.09624737623508933,"totalCost":146.12099832000007},{"date":"2025-02-25","newToBrandROAS":2.9324388976500773,"detailPageViews":550,"orderId":581820170785891636,"totalNewToBrandSales":1716.77,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":19,"ROAS":3.504270135169478,"combinedUnitsSold":21,"sales":526.9599999999999,"totalAddToCart":89,"eCPM":1.488906065664669,"detailPageViewRate":0.544565238915622,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":71,"addToCart":31,"totalNewToBrandROAS":11.416475330110265,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.67584734733813,"purchases":6,"totalNewToBrandDPVs":85,"totalDetailPageViewRate":1.4079486722509356,"totalSales":1906.15,"newToBrandUnitsSold":5,"impressions":100998,"totalNewToBrandPurchases":19,"totalDetailPageView":1422,"totalPurchases":21,"combinedProductSales":1906.15,"newToBrandDetailPageViews":48,"totalUnitsSold":21,"clicks":45,"totalNewToBrandDPVRate":0.08416008237786887,"totalCost":150.37653482000024},{"date":"2025-02-26","newToBrandROAS":2.571282537708952,"detailPageViews":525,"orderId":581820170785891636,"totalNewToBrandSales":1328.85,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":16,"ROAS":2.571282537708952,"combinedUnitsSold":22,"sales":390.04,"totalAddToCart":100,"eCPM":1.5961911849568002,"detailPageViewRate":0.5524396788484001,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":83,"addToCart":30,"totalNewToBrandROAS":8.760252282418573,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":10.94746415904937,"purchases":5,"totalNewToBrandDPVs":91,"totalDetailPageViewRate":1.4416044952805867,"totalSales":1660.6299999999997,"newToBrandUnitsSold":5,"impressions":95033,"totalNewToBrandPurchases":16,"totalDetailPageView":1370,"totalPurchases":20,"combinedProductSales":1660.6299999999999,"newToBrandDetailPageViews":42,"totalUnitsSold":22,"clicks":33,"totalNewToBrandDPVRate":0.09575621100038934,"totalCost":151.69083687999958},{"date":"2025-02-27","newToBrandROAS":2.8749564688221527,"detailPageViews":621,"orderId":581820170785891636,"totalNewToBrandSales":1430.48,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":17,"ROAS":4.033366232793487,"combinedUnitsSold":24,"sales":431.71000000000004,"totalAddToCart":121,"eCPM":1.5287827134960632,"detailPageViewRate":0.8869781326325111,"totalNewToBrandPurchasesPercentage":70.83333333333334,"totalNewToBrandDPVViews":65,"addToCart":39,"totalNewToBrandROAS":13.364642303135035,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":19.179300620764188,"purchases":4,"totalNewToBrandDPVs":72,"totalDetailPageViewRate":2.2438689957579303,"totalSales":2052.85,"newToBrandUnitsSold":3,"impressions":70013,"totalNewToBrandPurchases":17,"totalDetailPageView":1571,"totalPurchases":24,"combinedProductSales":2052.85,"newToBrandDetailPageViews":38,"totalUnitsSold":24,"clicks":25,"totalNewToBrandDPVRate":0.1028380443631897,"totalCost":107.03466411999987},{"date":"2025-02-28","newToBrandROAS":2.396250755837071,"detailPageViews":506,"orderId":581820170785891636,"totalNewToBrandSales":1023.4799999999999,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":15,"ROAS":3.408528908193823,"combinedUnitsSold":22,"sales":371.66999999999996,"totalAddToCart":78,"eCPM":1.403361336293434,"detailPageViewRate":0.6512226512226512,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":72,"addToCart":33,"totalNewToBrandROAS":9.38617904850597,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.93473601540126,"purchases":4,"totalNewToBrandDPVs":85,"totalDetailPageViewRate":1.667953667953668,"totalSales":1519.46,"newToBrandUnitsSold":3,"impressions":77700,"totalNewToBrandPurchases":15,"totalDetailPageView":1296,"totalPurchases":21,"combinedProductSales":1519.46,"newToBrandDetailPageViews":42,"totalUnitsSold":22,"clicks":36,"totalNewToBrandDPVRate":0.1093951093951094,"totalCost":109.04117582999983},{"date":"2025-03-01","newToBrandROAS":5.341188005062883,"detailPageViews":664,"orderId":581820170785891636,"totalNewToBrandSales":1869.4199999999998,"unitsSold":8,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":23,"ROAS":6.068868200832493,"combinedUnitsSold":25,"sales":789.8,"totalAddToCart":98,"eCPM":1.4715014337403889,"detailPageViewRate":0.7507914970601538,"totalNewToBrandPurchasesPercentage":91.30434782608695,"totalNewToBrandDPVViews":70,"addToCart":41,"totalNewToBrandROAS":14.364729794885132,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.799266392015317,"purchases":8,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":1.8781094527363182,"totalSales":2056.11,"newToBrandUnitsSold":7,"impressions":88440,"totalNewToBrandPurchases":21,"totalDetailPageView":1661,"totalPurchases":23,"combinedProductSales":2056.11,"newToBrandDetailPageViews":43,"totalUnitsSold":25,"clicks":54,"totalNewToBrandDPVRate":0.08932609678878335,"totalCost":130.1395868},{"date":"2025-02-23","newToBrandROAS":52.72101523515451,"detailPageViews":5122,"orderId":584304828906703631,"totalNewToBrandSales":8229.49999999999,"unitsSold":86,"newToBrandPurchases":77,"totalNewToBrandUnitsSold":91,"ROAS":58.00777624366514,"combinedUnitsSold":111,"sales":8068.349999999994,"totalAddToCart":381,"eCPM":2.101196966735159,"detailPageViewRate":7.737627651217596,"totalNewToBrandPurchasesPercentage":86.40776699029125,"totalNewToBrandDPVViews":254,"addToCart":323,"totalNewToBrandROAS":59.1663716369818,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":70.31951488024687,"purchases":84,"totalNewToBrandDPVs":259,"totalDetailPageViewRate":9.157653030394586,"totalSales":9780.79999999999,"newToBrandUnitsSold":79,"impressions":66196,"totalNewToBrandPurchases":89,"totalDetailPageView":6062,"totalPurchases":103,"combinedProductSales":9780.79999999999,"newToBrandDetailPageViews":251,"totalUnitsSold":111,"clicks":40,"totalNewToBrandDPVRate":0.3912623119221705,"totalCost":139.09083441000058},{"date":"2025-02-24","newToBrandROAS":35.95563621603919,"detailPageViews":4160,"orderId":584304828906703631,"totalNewToBrandSales":5564.849999999997,"unitsSold":71,"newToBrandPurchases":51,"totalNewToBrandUnitsSold":64,"ROAS":46.957310691578854,"combinedUnitsSold":85,"sales":6583.479999999999,"totalAddToCart":341,"eCPM":2.3535569096860947,"detailPageViewRate":6.983380896424375,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":212,"addToCart":302,"totalNewToBrandROAS":39.69183325566911,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":52.40426115787296,"purchases":67,"totalNewToBrandDPVs":220,"totalDetailPageViewRate":8.141682054725532,"totalSales":7347.149999999996,"newToBrandUnitsSold":55,"impressions":59570,"totalNewToBrandPurchases":60,"totalDetailPageView":4850,"totalPurchases":80,"combinedProductSales":7347.149999999996,"newToBrandDetailPageViews":214,"totalUnitsSold":85,"clicks":32,"totalNewToBrandDPVRate":0.3693134127916736,"totalCost":140.20138511000067},{"date":"2025-02-25","newToBrandROAS":34.7151769931488,"detailPageViews":4081,"orderId":584304828906703631,"totalNewToBrandSales":5699.439999999999,"unitsSold":60,"newToBrandPurchases":51,"totalNewToBrandUnitsSold":59,"ROAS":41.37137172562918,"combinedUnitsSold":71,"sales":5748.189999999997,"totalAddToCart":313,"eCPM":2.342232763654752,"detailPageViewRate":6.8796358732299385,"totalNewToBrandPurchasesPercentage":83.09859154929578,"totalNewToBrandDPVViews":210,"addToCart":277,"totalNewToBrandROAS":41.02050399654849,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":48.38188888483046,"purchases":60,"totalNewToBrandDPVs":217,"totalDetailPageViewRate":7.84558327714093,"totalSales":6722.239999999998,"newToBrandUnitsSold":51,"impressions":59320,"totalNewToBrandPurchases":59,"totalDetailPageView":4654,"totalPurchases":71,"combinedProductSales":6722.239999999997,"newToBrandDetailPageViews":208,"totalUnitsSold":71,"clicks":41,"totalNewToBrandDPVRate":0.3658125421443021,"totalCost":138.9412475399999},{"date":"2025-02-26","newToBrandROAS":41.18467880282624,"detailPageViews":3885,"orderId":584304828906703631,"totalNewToBrandSales":6612.489999999997,"unitsSold":65,"newToBrandPurchases":57,"totalNewToBrandUnitsSold":71,"ROAS":46.50033147019425,"combinedUnitsSold":81,"sales":6427.629999999997,"totalAddToCart":344,"eCPM":2.1723655007072145,"detailPageViewRate":6.105610561056106,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":266,"addToCart":296,"totalNewToBrandROAS":47.83769085080267,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":54.483468454439546,"purchases":64,"totalNewToBrandDPVs":270,"totalDetailPageViewRate":7.095709570957095,"totalSales":7531.119999999995,"newToBrandUnitsSold":58,"impressions":63630,"totalNewToBrandPurchases":70,"totalDetailPageView":4515,"totalPurchases":80,"combinedProductSales":7531.119999999995,"newToBrandDetailPageViews":264,"totalUnitsSold":81,"clicks":26,"totalNewToBrandDPVRate":0.4243281471004243,"totalCost":138.22761681000006},{"date":"2025-02-27","newToBrandROAS":72.89871844759708,"detailPageViews":3061,"orderId":584304828906703631,"totalNewToBrandSales":6823.070000000001,"unitsSold":68,"newToBrandPurchases":64,"totalNewToBrandUnitsSold":80,"ROAS":75.70677924536527,"combinedUnitsSold":88,"sales":6159.670000000003,"totalAddToCart":267,"eCPM":2.0298430379462555,"detailPageViewRate":7.636653943068134,"totalNewToBrandPurchasesPercentage":90.58823529411765,"totalNewToBrandDPVViews":110,"addToCart":217,"totalNewToBrandROAS":83.86044289153058,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":90.8711924851531,"purchases":66,"totalNewToBrandDPVs":115,"totalDetailPageViewRate":9.278247636154978,"totalSales":7393.4800000000005,"newToBrandUnitsSold":66,"impressions":40083,"totalNewToBrandPurchases":77,"totalDetailPageView":3719,"totalPurchases":85,"combinedProductSales":7393.4800000000005,"newToBrandDetailPageViews":111,"totalUnitsSold":88,"clicks":19,"totalNewToBrandDPVRate":0.28690467280393184,"totalCost":81.36219848999976},{"date":"2025-02-28","newToBrandROAS":44.89943226811161,"detailPageViews":2626,"orderId":584304828906703631,"totalNewToBrandSales":4633.95,"unitsSold":47,"newToBrandPurchases":37,"totalNewToBrandUnitsSold":48,"ROAS":52.27124894410537,"combinedUnitsSold":61,"sales":4394.17,"totalAddToCart":226,"eCPM":1.9777616762733643,"detailPageViewRate":6.178096694506529,"totalNewToBrandPurchasesPercentage":82.75862068965517,"totalNewToBrandDPVViews":72,"addToCart":185,"totalNewToBrandROAS":55.12357374533463,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":64.21156732963328,"purchases":44,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":7.439124808846017,"totalSales":5397.929999999999,"newToBrandUnitsSold":37,"impressions":42505,"totalNewToBrandPurchases":48,"totalDetailPageView":3162,"totalPurchases":58,"combinedProductSales":5397.929999999999,"newToBrandDetailPageViews":68,"totalUnitsSold":61,"clicks":14,"totalNewToBrandDPVRate":0.1717445006469827,"totalCost":84.06476004999935},{"date":"2025-03-01","newToBrandROAS":36.279523269958084,"detailPageViews":4464,"orderId":584304828906703631,"totalNewToBrandSales":7586.079999999996,"unitsSold":82,"newToBrandPurchases":71,"totalNewToBrandUnitsSold":79,"ROAS":41.739860299176364,"combinedUnitsSold":93,"sales":8062.939999999999,"totalAddToCart":406,"eCPM":1.9768233724595305,"detailPageViewRate":4.568247405800364,"totalNewToBrandPurchasesPercentage":84.94623655913979,"totalNewToBrandDPVViews":167,"addToCart":355,"totalNewToBrandROAS":39.27127318550997,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":45.87644945514959,"purchases":82,"totalNewToBrandDPVs":175,"totalDetailPageViewRate":5.284594445240385,"totalSales":8862.009999999997,"newToBrandUnitsSold":71,"impressions":97718,"totalNewToBrandPurchases":79,"totalDetailPageView":5164,"totalPurchases":93,"combinedProductSales":8862.009999999995,"newToBrandDetailPageViews":165,"totalUnitsSold":93,"clicks":37,"totalNewToBrandDPVRate":0.17908675986000533,"totalCost":193.1712263100004},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":1.0592948485330778,"detailPageViews":289,"orderId":587410510249652600,"totalNewToBrandSales":356.26,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":4,"ROAS":1.4311077913238495,"combinedUnitsSold":8,"sales":63.47,"totalAddToCart":36,"eCPM":1.5809452878479988,"detailPageViewRate":1.0301928492496346,"totalNewToBrandPurchasesPercentage":57.14285714285714,"totalNewToBrandDPVViews":22,"addToCart":15,"totalNewToBrandROAS":8.032873195793833,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":11.28922402646959,"purchases":2,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":1.8999750472320251,"totalSales":500.67999999999995,"newToBrandUnitsSold":1,"impressions":28053,"totalNewToBrandPurchases":4,"totalDetailPageView":533,"totalPurchases":7,"combinedProductSales":500.68,"newToBrandDetailPageViews":21,"totalUnitsSold":8,"clicks":12,"totalNewToBrandDPVRate":0.08911702848180231,"totalCost":44.35025815999991},{"date":"2025-02-24","newToBrandROAS":9.221611653525072,"detailPageViews":191,"orderId":587410510249652600,"totalNewToBrandSales":543.26,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":8,"ROAS":9.828550828346815,"combinedUnitsSold":12,"sales":427.35,"totalAddToCart":40,"eCPM":1.7212489228454928,"detailPageViewRate":0.7561062507422509,"totalNewToBrandPurchasesPercentage":63.63636363636363,"totalNewToBrandDPVViews":22,"addToCart":22,"totalNewToBrandROAS":12.494345438183434,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":14.177859935983802,"purchases":5,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":1.6943113890978185,"totalSales":616.46,"newToBrandUnitsSold":4,"impressions":25261,"totalNewToBrandPurchases":7,"totalDetailPageView":428,"totalPurchases":11,"combinedProductSales":616.46,"newToBrandDetailPageViews":19,"totalUnitsSold":12,"clicks":11,"totalNewToBrandDPVRate":0.09104944380665848,"totalCost":43.480469039999996},{"date":"2025-02-25","newToBrandROAS":3.395665948716022,"detailPageViews":169,"orderId":587410510249652600,"totalNewToBrandSales":315.8,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":6.164287476646492,"combinedUnitsSold":11,"sales":274.08000000000004,"totalAddToCart":27,"eCPM":1.6074678130874922,"detailPageViewRate":0.6109906001446131,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":10,"addToCart":11,"totalNewToBrandROAS":7.1026050245364925,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":11.501137211517499,"purchases":4,"totalNewToBrandDPVs":12,"totalDetailPageViewRate":1.294287780187997,"totalSales":511.37,"newToBrandUnitsSold":3,"impressions":27660,"totalNewToBrandPurchases":5,"totalDetailPageView":358,"totalPurchases":10,"combinedProductSales":511.37,"newToBrandDetailPageViews":11,"totalUnitsSold":11,"clicks":8,"totalNewToBrandDPVRate":0.04338394793926247,"totalCost":44.46255971000003},{"date":"2025-02-26","newToBrandROAS":8.19326144367166,"detailPageViews":173,"orderId":587410510249652600,"totalNewToBrandSales":706.14,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":18,"ROAS":8.19326144367166,"combinedUnitsSold":23,"sales":362.95000000000005,"totalAddToCart":35,"eCPM":1.5806250842075216,"detailPageViewRate":0.6172839506172839,"totalNewToBrandPurchasesPercentage":64.28571428571429,"totalNewToBrandDPVViews":18,"addToCart":8,"totalNewToBrandROAS":15.940459115124138,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":22.458724005219725,"purchases":3,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":1.5021765503461073,"totalSales":994.8900000000001,"newToBrandUnitsSold":5,"impressions":28026,"totalNewToBrandPurchases":9,"totalDetailPageView":421,"totalPurchases":14,"combinedProductSales":994.8900000000001,"newToBrandDetailPageViews":21,"totalUnitsSold":23,"clicks":15,"totalNewToBrandDPVRate":0.08920288303717976,"totalCost":44.29859861},{"date":"2025-02-27","newToBrandROAS":10.736910065949594,"detailPageViews":115,"orderId":587410510249652600,"totalNewToBrandSales":575.48,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":9,"ROAS":12.43988053442506,"combinedUnitsSold":14,"sales":341.5,"totalAddToCart":30,"eCPM":1.5508746466301362,"detailPageViewRate":0.6496808089938422,"totalNewToBrandPurchasesPercentage":58.333333333333336,"totalNewToBrandDPVViews":12,"addToCart":7,"totalNewToBrandROAS":20.96311112723553,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":31.23666751705661,"purchases":4,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":2.1015761821366024,"totalSales":857.51,"newToBrandUnitsSold":5,"impressions":17701,"totalNewToBrandPurchases":7,"totalDetailPageView":372,"totalPurchases":12,"combinedProductSales":857.51,"newToBrandDetailPageViews":13,"totalUnitsSold":14,"clicks":9,"totalNewToBrandDPVRate":0.09039037342523021,"totalCost":27.45203212000004},{"date":"2025-02-28","newToBrandROAS":12.116730736425804,"detailPageViews":175,"orderId":587410510249652600,"totalNewToBrandSales":904.52,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":10,"ROAS":12.709254900782115,"combinedUnitsSold":13,"sales":359.91999999999996,"totalAddToCart":30,"eCPM":1.5942085189146575,"detailPageViewRate":0.985138482323801,"totalNewToBrandPurchasesPercentage":72.72727272727273,"totalNewToBrandDPVViews":20,"addToCart":12,"totalNewToBrandROAS":31.9398067427635,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":38.08927534959615,"purchases":4,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":2.217968925917586,"totalSales":1078.67,"newToBrandUnitsSold":5,"impressions":17764,"totalNewToBrandPurchases":8,"totalDetailPageView":394,"totalPurchases":11,"combinedProductSales":1078.67,"newToBrandDetailPageViews":17,"totalUnitsSold":13,"clicks":9,"totalNewToBrandDPVRate":0.11258725512272011,"totalCost":28.319520129999976},{"date":"2025-03-01","newToBrandROAS":3.464791892162903,"detailPageViews":174,"orderId":587410510249652600,"totalNewToBrandSales":327.96000000000004,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":8,"ROAS":4.292986037329214,"combinedUnitsSold":20,"sales":163.23000000000002,"totalAddToCart":25,"eCPM":1.5175002254948877,"detailPageViewRate":0.6944444444444444,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":17,"addToCart":8,"totalNewToBrandROAS":8.625422415012492,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":23.71728161859408,"purchases":2,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":1.7440932311621966,"totalSales":901.79,"newToBrandUnitsSold":1,"impressions":25056,"totalNewToBrandPurchases":5,"totalDetailPageView":437,"totalPurchases":10,"combinedProductSales":901.79,"newToBrandDetailPageViews":16,"totalUnitsSold":20,"clicks":11,"totalNewToBrandDPVRate":0.07183908045977011,"totalCost":38.02248564999991},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":12.026678731794092,"detailPageViews":974,"orderId":589088250374805345,"totalNewToBrandSales":749.5000000000001,"unitsSold":32,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":32,"ROAS":13.441287182469653,"combinedUnitsSold":39,"sales":750.6400000000001,"totalAddToCart":96,"eCPM":1.9266487952804812,"detailPageViewRate":3.3602428758711103,"totalNewToBrandPurchasesPercentage":82.05128205128204,"totalNewToBrandDPVViews":92,"addToCart":74,"totalNewToBrandROAS":13.420873845333322,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":17.583583041897214,"purchases":32,"totalNewToBrandDPVs":94,"totalDetailPageViewRate":4.119229973090458,"totalSales":981.97,"newToBrandUnitsSold":28,"impressions":28986,"totalNewToBrandPurchases":32,"totalDetailPageView":1194,"totalPurchases":39,"combinedProductSales":981.97,"newToBrandDetailPageViews":90,"totalUnitsSold":39,"clicks":14,"totalNewToBrandDPVRate":0.3242944869937211,"totalCost":55.84584198000003},{"date":"2025-02-24","newToBrandROAS":10.547233962419673,"detailPageViews":653,"orderId":589088250374805345,"totalNewToBrandSales":744.7500000000003,"unitsSold":26,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":28,"ROAS":12.19698349258734,"combinedUnitsSold":36,"sales":666.5000000000002,"totalAddToCart":74,"eCPM":2.0207328855114297,"detailPageViewRate":2.4147622217291618,"totalNewToBrandPurchasesPercentage":83.87096774193549,"totalNewToBrandDPVViews":69,"addToCart":57,"totalNewToBrandROAS":13.628962424762824,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":17.95857131375193,"purchases":25,"totalNewToBrandDPVs":70,"totalDetailPageViewRate":3.047111900007396,"totalSales":981.3400000000004,"newToBrandUnitsSold":23,"impressions":27042,"totalNewToBrandPurchases":26,"totalDetailPageView":824,"totalPurchases":31,"combinedProductSales":981.3400000000004,"newToBrandDetailPageViews":64,"totalUnitsSold":36,"clicks":17,"totalNewToBrandDPVRate":0.2588565934472302,"totalCost":54.64465869000008},{"date":"2025-02-25","newToBrandROAS":7.382591537096308,"detailPageViews":562,"orderId":589088250374805345,"totalNewToBrandSales":459.76,"unitsSold":20,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":22,"ROAS":7.954852783847326,"combinedUnitsSold":23,"sales":434.12,"totalAddToCart":58,"eCPM":2.1549904142315626,"detailPageViewRate":2.2192386668772706,"totalNewToBrandPurchasesPercentage":95.65217391304348,"totalNewToBrandDPVViews":71,"addToCart":48,"totalNewToBrandROAS":8.424682382524756,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":8.996943629275775,"purchases":20,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":2.748380982467225,"totalSales":490.99,"newToBrandUnitsSold":19,"impressions":25324,"totalNewToBrandPurchases":22,"totalDetailPageView":696,"totalPurchases":23,"combinedProductSales":490.99,"newToBrandDetailPageViews":71,"totalUnitsSold":23,"clicks":13,"totalNewToBrandDPVRate":0.2922129205496762,"totalCost":54.572977250000086},{"date":"2025-02-26","newToBrandROAS":10.49754877351159,"detailPageViews":522,"orderId":589088250374805345,"totalNewToBrandSales":622.6700000000001,"unitsSold":25,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":12.719152684710272,"combinedUnitsSold":32,"sales":628.8000000000001,"totalAddToCart":64,"eCPM":2.0471760909354413,"detailPageViewRate":2.1615801896558864,"totalNewToBrandPurchasesPercentage":76.66666666666667,"totalNewToBrandDPVViews":53,"addToCart":50,"totalNewToBrandROAS":12.595157128162445,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":16.02313868903689,"purchases":23,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":2.762019131226966,"totalSales":792.1400000000002,"newToBrandUnitsSold":21,"impressions":24149,"totalNewToBrandPurchases":23,"totalDetailPageView":667,"totalPurchases":30,"combinedProductSales":792.1400000000002,"newToBrandDetailPageViews":52,"totalUnitsSold":32,"clicks":14,"totalNewToBrandDPVRate":0.22361174375750548,"totalCost":49.43725541999997},{"date":"2025-02-27","newToBrandROAS":11.644317757654715,"detailPageViews":465,"orderId":589088250374805345,"totalNewToBrandSales":629,"unitsSold":20,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":21,"ROAS":12.990988519239366,"combinedUnitsSold":24,"sales":505.20000000000005,"totalAddToCart":41,"eCPM":1.7007870373933944,"detailPageViewRate":2.0336759239011593,"totalNewToBrandPurchasesPercentage":86.36363636363636,"totalNewToBrandDPVViews":44,"addToCart":32,"totalNewToBrandROAS":16.174449284642836,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":17.52112004622749,"purchases":18,"totalNewToBrandDPVs":45,"totalDetailPageViewRate":2.7203148917559585,"totalSales":681.3700000000001,"newToBrandUnitsSold":17,"impressions":22865,"totalNewToBrandPurchases":19,"totalDetailPageView":622,"totalPurchases":22,"combinedProductSales":681.3700000000001,"newToBrandDetailPageViews":41,"totalUnitsSold":24,"clicks":9,"totalNewToBrandDPVRate":0.19680734747430573,"totalCost":38.888495609999964},{"date":"2025-02-28","newToBrandROAS":10.58857171584379,"detailPageViews":454,"orderId":589088250374805345,"totalNewToBrandSales":500.91,"unitsSold":19,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":19,"ROAS":12.360139488428388,"combinedUnitsSold":23,"sales":481.27000000000004,"totalAddToCart":51,"eCPM":1.7476329820466812,"detailPageViewRate":2.03770197486535,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":43,"addToCart":39,"totalNewToBrandROAS":12.864540634464364,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":16.926716259133926,"purchases":18,"totalNewToBrandDPVs":44,"totalDetailPageViewRate":2.8052064631956912,"totalSales":659.0800000000002,"newToBrandUnitsSold":17,"impressions":22280,"totalNewToBrandPurchases":18,"totalDetailPageView":625,"totalPurchases":22,"combinedProductSales":659.0800000000002,"newToBrandDetailPageViews":41,"totalUnitsSold":23,"clicks":11,"totalNewToBrandDPVRate":0.19748653500897667,"totalCost":38.93726284000006},{"date":"2025-03-01","newToBrandROAS":12.894289186597314,"detailPageViews":782,"orderId":589088250374805345,"totalNewToBrandSales":925.4300000000002,"unitsSold":30,"newToBrandPurchases":24,"totalNewToBrandUnitsSold":35,"ROAS":15.838419175563532,"combinedUnitsSold":41,"sales":747.4500000000003,"totalAddToCart":79,"eCPM":2.09037073706591,"detailPageViewRate":3.463855421686747,"totalNewToBrandPurchasesPercentage":86.8421052631579,"totalNewToBrandDPVViews":130,"addToCart":64,"totalNewToBrandROAS":19.60980434496188,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":22.553934333928087,"purchases":29,"totalNewToBrandDPVs":143,"totalDetailPageViewRate":4.606661941885188,"totalSales":1064.37,"newToBrandUnitsSold":24,"impressions":22576,"totalNewToBrandPurchases":33,"totalDetailPageView":1040,"totalPurchases":38,"combinedProductSales":1064.3699999999997,"newToBrandDetailPageViews":139,"totalUnitsSold":41,"clicks":20,"totalNewToBrandDPVRate":0.6334160170092134,"totalCost":47.19220975999999},{"date":"2025-02-23","newToBrandROAS":11.924364347484769,"detailPageViews":1089,"orderId":592434507266268936,"totalNewToBrandSales":1307.4500000000003,"unitsSold":45,"newToBrandPurchases":41,"totalNewToBrandUnitsSold":43,"ROAS":12.490371499884407,"combinedUnitsSold":45,"sales":1369.5100000000004,"totalAddToCart":85,"eCPM":1.887506585470814,"detailPageViewRate":1.8746772249956962,"totalNewToBrandPurchasesPercentage":95.34883720930233,"totalNewToBrandDPVViews":112,"addToCart":79,"totalNewToBrandROAS":11.924364347484769,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.490371499884407,"purchases":43,"totalNewToBrandDPVs":119,"totalDetailPageViewRate":2.0950249612669993,"totalSales":1369.5100000000004,"newToBrandUnitsSold":43,"impressions":58090,"totalNewToBrandPurchases":41,"totalDetailPageView":1217,"totalPurchases":43,"combinedProductSales":1369.5100000000004,"newToBrandDetailPageViews":115,"totalUnitsSold":45,"clicks":26,"totalNewToBrandDPVRate":0.20485453606472714,"totalCost":109.64525754999958},{"date":"2025-02-24","newToBrandROAS":8.118199716488228,"detailPageViews":672,"orderId":592434507266268936,"totalNewToBrandSales":954.4900000000001,"unitsSold":36,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":33,"ROAS":9.373866871506882,"combinedUnitsSold":38,"sales":1013.9300000000001,"totalAddToCart":71,"eCPM":2.00481172483459,"detailPageViewRate":1.2455285155598392,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":93,"addToCart":66,"totalNewToBrandROAS":8.824339145882462,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.080006300901115,"purchases":33,"totalNewToBrandDPVs":98,"totalDetailPageViewRate":1.3604433488406575,"totalSales":1090.31,"newToBrandUnitsSold":31,"impressions":53953,"totalNewToBrandPurchases":30,"totalDetailPageView":734,"totalPurchases":35,"combinedProductSales":1090.3100000000002,"newToBrandDetailPageViews":94,"totalUnitsSold":38,"clicks":12,"totalNewToBrandDPVRate":0.18163957518580987,"totalCost":108.16560699000063},{"date":"2025-02-25","newToBrandROAS":5.162099509542859,"detailPageViews":545,"orderId":592434507266268936,"totalNewToBrandSales":569.4499999999999,"unitsSold":22,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":17,"ROAS":6.326506712986147,"combinedUnitsSold":22,"sales":697.8999999999999,"totalAddToCart":44,"eCPM":1.9268085399636716,"detailPageViewRate":0.951931810242437,"totalNewToBrandPurchasesPercentage":78.94736842105263,"totalNewToBrandDPVViews":57,"addToCart":39,"totalNewToBrandROAS":5.162099509542859,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":6.326506712986147,"purchases":19,"totalNewToBrandDPVs":62,"totalDetailPageViewRate":1.0392650038426605,"totalSales":697.8999999999999,"newToBrandUnitsSold":17,"impressions":57252,"totalNewToBrandPurchases":15,"totalDetailPageView":595,"totalPurchases":19,"combinedProductSales":697.8999999999999,"newToBrandDetailPageViews":58,"totalUnitsSold":22,"clicks":17,"totalNewToBrandDPVRate":0.10829316006427724,"totalCost":110.31364253000012},{"date":"2025-02-26","newToBrandROAS":6.780300763421015,"detailPageViews":585,"orderId":592434507266268936,"totalNewToBrandSales":804.5400000000001,"unitsSold":28,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":24,"ROAS":8.067087524876541,"combinedUnitsSold":29,"sales":902.5100000000001,"totalAddToCart":67,"eCPM":1.8677056449081835,"detailPageViewRate":0.9766277128547579,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":76,"addToCart":56,"totalNewToBrandROAS":7.191382474725125,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":8.478169236180651,"purchases":27,"totalNewToBrandDPVs":81,"totalDetailPageViewRate":1.0834724540901504,"totalSales":948.5000000000001,"newToBrandUnitsSold":23,"impressions":59900,"totalNewToBrandPurchases":24,"totalDetailPageView":649,"totalPurchases":28,"combinedProductSales":948.5000000000001,"newToBrandDetailPageViews":77,"totalUnitsSold":29,"clicks":13,"totalNewToBrandDPVRate":0.13522537562604342,"totalCost":111.87556813000019},{"date":"2025-02-27","newToBrandROAS":4.3960689310518895,"detailPageViews":349,"orderId":592434507266268936,"totalNewToBrandSales":424.41,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":12,"ROAS":5.670254868482791,"combinedUnitsSold":14,"sales":400.42,"totalAddToCart":35,"eCPM":1.7820136519632561,"detailPageViewRate":0.8806904209145049,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":51,"addToCart":30,"totalNewToBrandROAS":6.009971701545331,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.2841576389762315,"purchases":11,"totalNewToBrandDPVs":55,"totalDetailPageViewRate":1.0068638336529727,"totalSales":514.39,"newToBrandUnitsSold":9,"impressions":39628,"totalNewToBrandPurchases":12,"totalDetailPageView":399,"totalPurchases":14,"combinedProductSales":514.3900000000001,"newToBrandDetailPageViews":50,"totalUnitsSold":14,"clicks":10,"totalNewToBrandDPVRate":0.13879075401231453,"totalCost":70.61763699999992},{"date":"2025-02-28","newToBrandROAS":6.017555801565156,"detailPageViews":403,"orderId":592434507266268936,"totalNewToBrandSales":516.88,"unitsSold":15,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":16,"ROAS":6.469866500798773,"combinedUnitsSold":17,"sales":471.89,"totalAddToCart":43,"eCPM":1.671898910028648,"detailPageViewRate":0.92378223495702,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":58,"addToCart":33,"totalNewToBrandROAS":7.086703674442921,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.5390143736765385,"purchases":14,"totalNewToBrandDPVs":62,"totalDetailPageViewRate":1.0429799426934097,"totalSales":549.87,"newToBrandUnitsSold":14,"impressions":43625,"totalNewToBrandPurchases":15,"totalDetailPageView":455,"totalPurchases":16,"combinedProductSales":549.87,"newToBrandDetailPageViews":56,"totalUnitsSold":17,"clicks":11,"totalNewToBrandDPVRate":0.14212034383954156,"totalCost":72.93658994999977},{"date":"2025-03-01","newToBrandROAS":6.187268163976719,"detailPageViews":456,"orderId":592434507266268936,"totalNewToBrandSales":660.6800000000001,"unitsSold":22,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":21,"ROAS":7.3426320585416205,"combinedUnitsSold":24,"sales":709.3100000000001,"totalAddToCart":45,"eCPM":1.539050764095787,"detailPageViewRate":0.7264964073478102,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":59,"addToCart":42,"totalNewToBrandROAS":6.8392242438951625,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.994588138460064,"purchases":20,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":0.8061561011359473,"totalSales":772.2900000000001,"newToBrandUnitsSold":19,"impressions":62767,"totalNewToBrandPurchases":20,"totalDetailPageView":506,"totalPurchases":22,"combinedProductSales":772.2900000000001,"newToBrandDetailPageViews":65,"totalUnitsSold":24,"clicks":23,"totalNewToBrandDPVRate":0.11789634680644287,"totalCost":96.60159931000027},{"date":"2025-02-23","newToBrandROAS":5.880180261844649,"detailPageViews":282,"orderId":592531500552192856,"totalNewToBrandSales":716.3700000000002,"unitsSold":17,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":19,"ROAS":5.880180261844649,"combinedUnitsSold":20,"sales":598.3900000000001,"totalAddToCart":34,"eCPM":1.7633055005891376,"detailPageViewRate":0.4886332131965623,"totalNewToBrandPurchasesPercentage":94.73684210526315,"totalNewToBrandDPVViews":55,"addToCart":25,"totalNewToBrandROAS":7.039530630822126,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":7.039530630822126,"purchases":16,"totalNewToBrandDPVs":67,"totalDetailPageViewRate":0.6532436928195176,"totalSales":716.3700000000002,"newToBrandUnitsSold":16,"impressions":57712,"totalNewToBrandPurchases":18,"totalDetailPageView":377,"totalPurchases":19,"combinedProductSales":716.3700000000002,"newToBrandDetailPageViews":60,"totalUnitsSold":20,"clicks":24,"totalNewToBrandDPVRate":0.11609370668145273,"totalCost":101.7638870500003},{"date":"2025-02-24","newToBrandROAS":4.44571002133899,"detailPageViews":160,"orderId":592531500552192856,"totalNewToBrandSales":536.58,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":16,"ROAS":4.44571002133899,"combinedUnitsSold":17,"sales":447.75000000000006,"totalAddToCart":30,"eCPM":1.7197437145686891,"detailPageViewRate":0.2732053821460283,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":35,"addToCart":21,"totalNewToBrandROAS":5.327703145170464,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.7972455838284676,"purchases":12,"totalNewToBrandDPVs":43,"totalDetailPageViewRate":0.4507888805409466,"totalSales":583.8700000000001,"newToBrandUnitsSold":13,"impressions":58564,"totalNewToBrandPurchases":15,"totalDetailPageView":264,"totalPurchases":16,"combinedProductSales":583.8700000000001,"newToBrandDetailPageViews":37,"totalUnitsSold":17,"clicks":24,"totalNewToBrandDPVRate":0.0734239464517451,"totalCost":100.71507090000071},{"date":"2025-02-25","newToBrandROAS":6.963120943772038,"detailPageViews":155,"orderId":592531500552192856,"totalNewToBrandSales":886.5200000000002,"unitsSold":22,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":25,"ROAS":7.493507824065401,"combinedUnitsSold":28,"sales":783.5600000000002,"totalAddToCart":25,"eCPM":1.705849795099345,"detailPageViewRate":0.25286306241639206,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":36,"addToCart":18,"totalNewToBrandROAS":8.478156817844784,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":9.400547993544295,"purchases":19,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.3703220333452968,"totalSales":982.9700000000003,"newToBrandUnitsSold":20,"impressions":61298,"totalNewToBrandPurchases":22,"totalDetailPageView":227,"totalPurchases":24,"combinedProductSales":982.9700000000003,"newToBrandDetailPageViews":35,"totalUnitsSold":28,"clicks":14,"totalNewToBrandDPVRate":0.0652549838493915,"totalCost":104.56518073999965},{"date":"2025-02-26","newToBrandROAS":4.260388197363383,"detailPageViews":137,"orderId":592531500552192856,"totalNewToBrandSales":539.35,"unitsSold":14,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":15,"ROAS":4.533534699434649,"combinedUnitsSold":16,"sales":481.16,"totalAddToCart":23,"eCPM":1.6721313484686187,"detailPageViewRate":0.2158432064532392,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":35,"addToCart":18,"totalNewToBrandROAS":5.081806343295532,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.354952845366798,"purchases":14,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.293042601462062,"totalSales":568.34,"newToBrandUnitsSold":13,"impressions":63472,"totalNewToBrandPurchases":15,"totalDetailPageView":186,"totalPurchases":16,"combinedProductSales":568.3400000000001,"newToBrandDetailPageViews":35,"totalUnitsSold":16,"clicks":24,"totalNewToBrandDPVRate":0.06301991429291656,"totalCost":106.13352095000016},{"date":"2025-02-27","newToBrandROAS":3.3823051427364654,"detailPageViews":127,"orderId":592531500552192856,"totalNewToBrandSales":326.65000000000003,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":9,"ROAS":4.308597675917227,"combinedUnitsSold":13,"sales":296.39000000000004,"totalAddToCart":14,"eCPM":1.4912283422935217,"detailPageViewRate":0.27530890960329507,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":24,"addToCart":11,"totalNewToBrandROAS":4.748484870739101,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":6.961004072718256,"purchases":8,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":0.40537611099067855,"totalSales":478.8500000000001,"newToBrandUnitsSold":7,"impressions":46130,"totalNewToBrandPurchases":8,"totalDetailPageView":187,"totalPurchases":12,"combinedProductSales":478.8500000000001,"newToBrandDetailPageViews":24,"totalUnitsSold":13,"clicks":23,"totalNewToBrandDPVRate":0.06503360069369174,"totalCost":68.79036343000016},{"date":"2025-02-28","newToBrandROAS":2.942907914549341,"detailPageViews":134,"orderId":592531500552192856,"totalNewToBrandSales":275.69,"unitsSold":10,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":9,"ROAS":3.8563511721316144,"combinedUnitsSold":13,"sales":272.22,"totalAddToCart":20,"eCPM":1.5657101980703085,"detailPageViewRate":0.2972163690806255,"totalNewToBrandPurchasesPercentage":69.23076923076923,"totalNewToBrandDPVViews":24,"addToCart":15,"totalNewToBrandROAS":3.905508245701876,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.226799384577476,"purchases":10,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":0.5034934013529999,"totalSales":368.96000000000004,"newToBrandUnitsSold":7,"impressions":45085,"totalNewToBrandPurchases":9,"totalDetailPageView":227,"totalPurchases":13,"combinedProductSales":368.96000000000004,"newToBrandDetailPageViews":22,"totalUnitsSold":13,"clicks":11,"totalNewToBrandDPVRate":0.05545081512698237,"totalCost":70.59004427999986},{"date":"2025-03-01","newToBrandROAS":5.553169294572661,"detailPageViews":166,"orderId":592531500552192856,"totalNewToBrandSales":689.2200000000001,"unitsSold":17,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":20,"ROAS":6.160299164419094,"combinedUnitsSold":23,"sales":562.7300000000001,"totalAddToCart":28,"eCPM":1.8409479314792423,"detailPageViewRate":0.33454252317613864,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":30,"addToCart":19,"totalNewToBrandROAS":7.5450062909404645,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":8.480441692642188,"purchases":16,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":0.48770656993147926,"totalSales":774.6700000000001,"newToBrandUnitsSold":15,"impressions":49620,"totalNewToBrandPurchases":18,"totalDetailPageView":242,"totalPurchases":20,"combinedProductSales":774.6700000000001,"newToBrandDetailPageViews":38,"totalUnitsSold":23,"clicks":14,"totalNewToBrandDPVRate":0.0826279725916969,"totalCost":91.34783636},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-23","newToBrandROAS":6.823485443434112,"detailPageViews":337,"orderId":593107972266925483,"totalNewToBrandSales":1585.07,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":20,"ROAS":6.823485443434112,"combinedUnitsSold":20,"sales":1013.06,"totalAddToCart":30,"eCPM":1.95941252352483,"detailPageViewRate":0.44476118831743017,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":78,"addToCart":24,"totalNewToBrandROAS":10.676269985809437,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":10.676269985809437,"purchases":12,"totalNewToBrandDPVs":93,"totalDetailPageViewRate":0.604452890947724,"totalSales":1585.07,"newToBrandUnitsSold":13,"impressions":75771,"totalNewToBrandPurchases":19,"totalDetailPageView":458,"totalPurchases":19,"combinedProductSales":1585.07,"newToBrandDetailPageViews":77,"totalUnitsSold":20,"clicks":41,"totalNewToBrandDPVRate":0.12273825078196145,"totalCost":148.46664631999988},{"date":"2025-02-24","newToBrandROAS":6.60573946644298,"detailPageViews":279,"orderId":593107972266925483,"totalNewToBrandSales":1096.64,"unitsSold":19,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":18,"ROAS":9.931341105161994,"combinedUnitsSold":25,"sales":1369.65,"totalAddToCart":40,"eCPM":2.183221006822964,"detailPageViewRate":0.4416723392803432,"totalNewToBrandPurchasesPercentage":68.18181818181817,"totalNewToBrandDPVViews":90,"addToCart":29,"totalNewToBrandROAS":7.9517438101448175,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":11.452529766828796,"purchases":18,"totalNewToBrandDPVs":109,"totalDetailPageViewRate":0.6063100571482847,"totalSales":1579.4400000000003,"newToBrandUnitsSold":13,"impressions":63169,"totalNewToBrandPurchases":15,"totalDetailPageView":383,"totalPurchases":22,"combinedProductSales":1579.44,"newToBrandDetailPageViews":98,"totalUnitsSold":25,"clicks":34,"totalNewToBrandDPVRate":0.17255299276543876,"totalCost":137.9118877799998},{"date":"2025-02-25","newToBrandROAS":6.138763963513704,"detailPageViews":198,"orderId":593107972266925483,"totalNewToBrandSales":1012.8400000000001,"unitsSold":14,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":15,"ROAS":6.607547444421651,"combinedUnitsSold":16,"sales":887.8500000000001,"totalAddToCart":28,"eCPM":1.9633119408240747,"detailPageViewRate":0.28930450029222676,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":80,"addToCart":21,"totalNewToBrandROAS":7.5377466391935855,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":8.006530120101528,"purchases":13,"totalNewToBrandDPVs":99,"totalDetailPageViewRate":0.4149620105201636,"totalSales":1075.83,"newToBrandUnitsSold":13,"impressions":68440,"totalNewToBrandPurchases":14,"totalDetailPageView":284,"totalPurchases":15,"combinedProductSales":1075.8300000000002,"newToBrandDetailPageViews":83,"totalUnitsSold":16,"clicks":26,"totalNewToBrandDPVRate":0.14465225014611338,"totalCost":134.36906922999967},{"date":"2025-02-26","newToBrandROAS":6.537110105935208,"detailPageViews":173,"orderId":593107972266925483,"totalNewToBrandSales":1289.81,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":17,"ROAS":6.537110105935208,"combinedUnitsSold":17,"sales":874.38,"totalAddToCart":33,"eCPM":2.018994278253256,"detailPageViewRate":0.2611360171474286,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":76,"addToCart":22,"totalNewToBrandROAS":9.642981296159897,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.642981296159897,"purchases":10,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":0.359250705671029,"totalSales":1289.81,"newToBrandUnitsSold":10,"impressions":66249,"totalNewToBrandPurchases":15,"totalDetailPageView":238,"totalPurchases":15,"combinedProductSales":1289.81,"newToBrandDetailPageViews":72,"totalUnitsSold":17,"clicks":20,"totalNewToBrandDPVRate":0.13585110718652357,"totalCost":133.75635193999994},{"date":"2025-02-27","newToBrandROAS":3.3139698169806238,"detailPageViews":124,"orderId":593107972266925483,"totalNewToBrandSales":867.84,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":13,"ROAS":3.3139698169806238,"combinedUnitsSold":13,"sales":365.13,"totalAddToCart":20,"eCPM":1.8555219197022543,"detailPageViewRate":0.20882803684804394,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":61,"addToCart":11,"totalNewToBrandROAS":7.87663453008097,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":7.87663453008097,"purchases":4,"totalNewToBrandDPVs":72,"totalDetailPageViewRate":0.3570285791273009,"totalSales":867.84,"newToBrandUnitsSold":6,"impressions":59379,"totalNewToBrandPurchases":10,"totalDetailPageView":212,"totalPurchases":10,"combinedProductSales":867.84,"newToBrandDetailPageViews":54,"totalUnitsSold":13,"clicks":13,"totalNewToBrandDPVRate":0.12125498913757389,"totalCost":110.17903607000017},{"date":"2025-02-28","newToBrandROAS":9.866321991882351,"detailPageViews":196,"orderId":593107972266925483,"totalNewToBrandSales":1250.2,"unitsSold":16,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":18,"ROAS":10.810529043173728,"combinedUnitsSold":23,"sales":1179.28,"totalAddToCart":26,"eCPM":2.256785550820289,"detailPageViewRate":0.4054864803359745,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":62,"addToCart":17,"totalNewToBrandROAS":11.460656849752217,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":14.29291132127633,"purchases":14,"totalNewToBrandDPVs":82,"totalDetailPageViewRate":0.583404017626249,"totalSales":1559.16,"newToBrandUnitsSold":14,"impressions":48337,"totalNewToBrandPurchases":16,"totalDetailPageView":282,"totalPurchases":20,"combinedProductSales":1559.16,"newToBrandDetailPageViews":66,"totalUnitsSold":23,"clicks":26,"totalNewToBrandDPVRate":0.16964230299770364,"totalCost":109.0862431700003},{"date":"2025-03-01","newToBrandROAS":5.820263707473748,"detailPageViews":180,"orderId":593107972266925483,"totalNewToBrandSales":882.26,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":13,"ROAS":5.820263707473748,"combinedUnitsSold":14,"sales":579.8899999999999,"totalAddToCart":31,"eCPM":2.2762838158556065,"detailPageViewRate":0.411240575736806,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":51,"addToCart":20,"totalNewToBrandROAS":8.855103310206745,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.457113031316398,"purchases":6,"totalNewToBrandDPVs":61,"totalDetailPageViewRate":0.616860863605209,"totalSales":942.24,"newToBrandUnitsSold":8,"impressions":43770,"totalNewToBrandPurchases":11,"totalDetailPageView":270,"totalPurchases":12,"combinedProductSales":942.24,"newToBrandDetailPageViews":42,"totalUnitsSold":14,"clicks":16,"totalNewToBrandDPVRate":0.13936486177747315,"totalCost":99.63294261999991},{"date":"2025-02-23","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-24","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]