[{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":0,"detailPageViews":164,"orderId":576780736497411915,"totalNewToBrandSales":166.76000000000002,"unitsSold":3,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":4,"ROAS":6.292159057748721,"combinedUnitsSold":9,"sales":114.12,"totalAddToCart":10,"eCPM":1.5221870532941661,"detailPageViewRate":1.3764162819974823,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":28,"addToCart":9,"totalNewToBrandROAS":9.194535966265132,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":21.660862315344925,"purchases":2,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":1.5694502727654218,"totalSales":392.86,"newToBrandUnitsSold":0,"impressions":11915,"totalNewToBrandPurchases":3,"totalDetailPageView":187,"totalPurchases":6,"combinedProductSales":392.86,"newToBrandDetailPageViews":28,"totalUnitsSold":9,"clicks":1,"totalNewToBrandDPVRate":0.2433906840117499,"totalCost":18.13685873999999},{"date":"2025-02-26","newToBrandROAS":16.524101749162625,"detailPageViews":157,"orderId":576780736497411915,"totalNewToBrandSales":305.02,"unitsSold":9,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":8,"ROAS":18.133606250400646,"combinedUnitsSold":9,"sales":334.72999999999996,"totalAddToCart":13,"eCPM":1.6533002400358214,"detailPageViewRate":1.406180026869682,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":23,"addToCart":11,"totalNewToBrandROAS":16.524101749162625,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":18.133606250400646,"purchases":6,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":1.8271383788625166,"totalSales":334.72999999999996,"newToBrandUnitsSold":8,"impressions":11165,"totalNewToBrandPurchases":5,"totalDetailPageView":204,"totalPurchases":6,"combinedProductSales":334.72999999999996,"newToBrandDetailPageViews":23,"totalUnitsSold":9,"clicks":2,"totalNewToBrandDPVRate":0.2418271383788625,"totalCost":18.459097179999947},{"date":"2025-02-27","newToBrandROAS":1.6374607956011078,"detailPageViews":115,"orderId":576780736497411915,"totalNewToBrandSales":18.6,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":1,"ROAS":1.6374607956011078,"combinedUnitsSold":1,"sales":18.6,"totalAddToCart":9,"eCPM":1.459281934737922,"detailPageViewRate":1.4773895169578621,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":21,"addToCart":9,"totalNewToBrandROAS":1.6374607956011078,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":1.6374607956011078,"purchases":1,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":1.670092497430627,"totalSales":18.6,"newToBrandUnitsSold":1,"impressions":7784,"totalNewToBrandPurchases":1,"totalDetailPageView":130,"totalPurchases":1,"combinedProductSales":18.6,"newToBrandDetailPageViews":21,"totalUnitsSold":1,"clicks":1,"totalNewToBrandDPVRate":0.28263103802672146,"totalCost":11.359050579999986},{"date":"2025-02-28","newToBrandROAS":18.88124199866867,"detailPageViews":108,"orderId":576780736497411915,"totalNewToBrandSales":221.45,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":5,"ROAS":20.09622370325674,"combinedUnitsSold":6,"sales":235.7,"totalAddToCart":5,"eCPM":1.1935048000407067,"detailPageViewRate":1.0990129235778976,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":19,"addToCart":5,"totalNewToBrandROAS":18.88124199866867,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":20.09622370325674,"purchases":4,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":1.3839422000610562,"totalSales":235.7,"newToBrandUnitsSold":5,"impressions":9827,"totalNewToBrandPurchases":3,"totalDetailPageView":136,"totalPurchases":4,"combinedProductSales":235.7,"newToBrandDetailPageViews":18,"totalUnitsSold":6,"clicks":3,"totalNewToBrandDPVRate":0.20352091177368473,"totalCost":11.728571670000024},{"date":"2025-03-01","newToBrandROAS":6.9998166011626015,"detailPageViews":141,"orderId":576780736497411915,"totalNewToBrandSales":132.45,"unitsSold":4,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":5,"ROAS":6.9998166011626015,"combinedUnitsSold":5,"sales":111.46000000000001,"totalAddToCart":11,"eCPM":1.162961899649427,"detailPageViewRate":1.0297984224364591,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":21,"addToCart":7,"totalNewToBrandROAS":8.318012819163703,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":8.318012819163703,"purchases":2,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":1.4168857727139934,"totalSales":132.45,"newToBrandUnitsSold":4,"impressions":13692,"totalNewToBrandPurchases":3,"totalDetailPageView":194,"totalPurchases":3,"combinedProductSales":132.45,"newToBrandDetailPageViews":22,"totalUnitsSold":5,"clicks":4,"totalNewToBrandDPVRate":0.175284837861525,"totalCost":15.923274329999957},{"date":"2025-03-02","newToBrandROAS":3.1851435609801095,"detailPageViews":169,"orderId":576780736497411915,"totalNewToBrandSales":107.16,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":4,"ROAS":3.1851435609801095,"combinedUnitsSold":4,"sales":51.76,"totalAddToCart":8,"eCPM":1.2319342673034661,"detailPageViewRate":1.2811765597756046,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":23,"addToCart":5,"totalNewToBrandROAS":6.594280989077058,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":6.594280989077058,"purchases":1,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":1.6602228792358424,"totalSales":107.16,"newToBrandUnitsSold":2,"impressions":13191,"totalNewToBrandPurchases":3,"totalDetailPageView":219,"totalPurchases":3,"combinedProductSales":107.16,"newToBrandDetailPageViews":22,"totalUnitsSold":4,"clicks":1,"totalNewToBrandDPVRate":0.17436130695170948,"totalCost":16.25044492000002},{"date":"2025-03-03","newToBrandROAS":3.147121722275692,"detailPageViews":97,"orderId":576780736497411915,"totalNewToBrandSales":51.76,"unitsSold":3,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":4.970579613524688,"combinedUnitsSold":3,"sales":81.75,"totalAddToCart":10,"eCPM":1.1837321210594494,"detailPageViewRate":0.6981430833453289,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":18,"addToCart":7,"totalNewToBrandROAS":3.147121722275692,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":4.970579613524688,"purchases":2,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":1.0076291924571756,"totalSales":81.75,"newToBrandUnitsSold":2,"impressions":13894,"totalNewToBrandPurchases":1,"totalDetailPageView":140,"totalPurchases":2,"combinedProductSales":81.75,"newToBrandDetailPageViews":18,"totalUnitsSold":3,"clicks":2,"totalNewToBrandDPVRate":0.13674967611918815,"totalCost":16.44677408999999},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":9.53048483537737,"detailPageViews":355,"orderId":577005336663286223,"totalNewToBrandSales":1538.16,"unitsSold":18,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":22,"ROAS":9.53048483537737,"combinedUnitsSold":23,"sales":1294.94,"totalAddToCart":40,"eCPM":1.8119844402955299,"detailPageViewRate":0.47342170538500516,"totalNewToBrandPurchasesPercentage":95.65217391304348,"totalNewToBrandDPVViews":81,"addToCart":29,"totalNewToBrandROAS":11.320532653546927,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.681088704086054,"purchases":18,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":0.6414530712399648,"totalSales":1587.15,"newToBrandUnitsSold":18,"impressions":74986,"totalNewToBrandPurchases":22,"totalDetailPageView":481,"totalPurchases":23,"combinedProductSales":1587.15,"newToBrandDetailPageViews":79,"totalUnitsSold":23,"clicks":19,"totalNewToBrandDPVRate":0.120022404182114,"totalCost":135.8734652400006},{"date":"2025-02-26","newToBrandROAS":6.066503527930431,"detailPageViews":319,"orderId":577005336663286223,"totalNewToBrandSales":1077.03,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":17,"ROAS":6.066503527930431,"combinedUnitsSold":18,"sales":864.75,"totalAddToCart":37,"eCPM":1.8695412476720168,"detailPageViewRate":0.41838260367756996,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":82,"addToCart":28,"totalNewToBrandROAS":7.555717021898713,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":8.176362950914042,"purchases":12,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":0.5600293785903523,"totalSales":1165.5,"newToBrandUnitsSold":13,"impressions":76246,"totalNewToBrandPurchases":16,"totalDetailPageView":427,"totalPurchases":17,"combinedProductSales":1165.5,"newToBrandDetailPageViews":81,"totalUnitsSold":18,"clicks":25,"totalNewToBrandDPVRate":0.12066206751829604,"totalCost":142.5450419700006},{"date":"2025-02-27","newToBrandROAS":9.074056467897634,"detailPageViews":293,"orderId":577005336663286223,"totalNewToBrandSales":1286.37,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":16,"ROAS":9.074056467897634,"combinedUnitsSold":18,"sales":863.91,"totalAddToCart":28,"eCPM":1.6702618004947254,"detailPageViewRate":0.5140260697180752,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":65,"addToCart":20,"totalNewToBrandROAS":13.511354213528584,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":14.968396166077762,"purchases":11,"totalNewToBrandDPVs":80,"totalDetailPageViewRate":0.7210399817547061,"totalSales":1425.09,"newToBrandUnitsSold":11,"impressions":57001,"totalNewToBrandPurchases":16,"totalDetailPageView":411,"totalPurchases":18,"combinedProductSales":1425.09,"newToBrandDetailPageViews":69,"totalUnitsSold":18,"clicks":27,"totalNewToBrandDPVRate":0.14034841494008876,"totalCost":95.20659288999984},{"date":"2025-02-28","newToBrandROAS":7.902049633991415,"detailPageViews":258,"orderId":577005336663286223,"totalNewToBrandSales":957.5799999999999,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":12,"ROAS":9.445581426049653,"combinedUnitsSold":13,"sales":893.3800000000001,"totalAddToCart":27,"eCPM":1.5320362530776237,"detailPageViewRate":0.4179085136711157,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":65,"addToCart":18,"totalNewToBrandROAS":10.12435902074887,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":11.667890812807107,"purchases":9,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":0.5879875599326163,"totalSales":1103.57,"newToBrandUnitsSold":8,"impressions":61736,"totalNewToBrandPurchases":12,"totalDetailPageView":363,"totalPurchases":13,"combinedProductSales":1103.57,"newToBrandDetailPageViews":65,"totalUnitsSold":13,"clicks":28,"totalNewToBrandDPVRate":0.12796423480627186,"totalCost":94.58179012000016},{"date":"2025-03-01","newToBrandROAS":9.985995766644525,"detailPageViews":348,"orderId":577005336663286223,"totalNewToBrandSales":1608.72,"unitsSold":17,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":20,"ROAS":10.735670648544945,"combinedUnitsSold":22,"sales":1302.73,"totalAddToCart":42,"eCPM":1.3077902688954286,"detailPageViewRate":0.37505253968767177,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":66,"addToCart":20,"totalNewToBrandROAS":13.257304342209991,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":15.226550354949623,"purchases":17,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":0.5884445019237609,"totalSales":1847.68,"newToBrandUnitsSold":16,"impressions":92787,"totalNewToBrandPurchases":20,"totalDetailPageView":546,"totalPurchases":22,"combinedProductSales":1847.68,"newToBrandDetailPageViews":57,"totalUnitsSold":22,"clicks":29,"totalNewToBrandDPVRate":0.07867481435977022,"totalCost":121.34593568000012},{"date":"2025-03-02","newToBrandROAS":4.872654842699924,"detailPageViews":365,"orderId":577005336663286223,"totalNewToBrandSales":1306.8899999999999,"unitsSold":12,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":19,"ROAS":6.93247659148732,"combinedUnitsSold":25,"sales":874.5100000000002,"totalAddToCart":46,"eCPM":1.4912031323734576,"detailPageViewRate":0.431472681277632,"totalNewToBrandPurchasesPercentage":76,"totalNewToBrandDPVViews":68,"addToCart":24,"totalNewToBrandROAS":10.36006944763223,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":13.658368535601639,"purchases":12,"totalNewToBrandDPVs":85,"totalDetailPageViewRate":0.6998132255242688,"totalSales":1722.96,"newToBrandUnitsSold":8,"impressions":84594,"totalNewToBrandPurchases":19,"totalDetailPageView":592,"totalPurchases":25,"combinedProductSales":1722.96,"newToBrandDetailPageViews":66,"totalUnitsSold":25,"clicks":28,"totalNewToBrandDPVRate":0.10047993947561293,"totalCost":126.14683778000028},{"date":"2025-03-03","newToBrandROAS":4.011609339269087,"detailPageViews":331,"orderId":577005336663286223,"totalNewToBrandSales":648.24,"unitsSold":10,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":11,"ROAS":4.383862202101491,"combinedUnitsSold":15,"sales":552.91,"totalAddToCart":39,"eCPM":1.6174713511849843,"detailPageViewRate":0.424489586539448,"totalNewToBrandPurchasesPercentage":73.33333333333333,"totalNewToBrandDPVViews":67,"addToCart":23,"totalNewToBrandROAS":5.139705980883454,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":7.362440114353878,"purchases":10,"totalNewToBrandDPVs":85,"totalDetailPageViewRate":0.7091925720734584,"totalSales":928.58,"newToBrandUnitsSold":9,"impressions":77976,"totalNewToBrandPurchases":11,"totalDetailPageView":553,"totalPurchases":15,"combinedProductSales":928.58,"newToBrandDetailPageViews":67,"totalUnitsSold":15,"clicks":28,"totalNewToBrandDPVRate":0.10900789986662562,"totalCost":126.12394608000034},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":2.8407268247453388,"detailPageViews":83,"orderId":577282983386136520,"totalNewToBrandSales":101.7,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":2.8407268247453388,"combinedUnitsSold":2,"sales":101.7,"totalAddToCart":10,"eCPM":1.2731400032005686,"detailPageViewRate":0.2951635846372688,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":11,"addToCart":10,"totalNewToBrandROAS":2.8407268247453388,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":2.8407268247453388,"purchases":1,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.32361308677098155,"totalSales":101.7,"newToBrandUnitsSold":2,"impressions":28120,"totalNewToBrandPurchases":1,"totalDetailPageView":91,"totalPurchases":1,"combinedProductSales":101.7,"newToBrandDetailPageViews":16,"totalUnitsSold":2,"clicks":14,"totalNewToBrandDPVRate":0.060455192034139404,"totalCost":35.80069688999999},{"date":"2025-02-26","newToBrandROAS":11.0174123107339,"detailPageViews":50,"orderId":577282983386136520,"totalNewToBrandSales":385.69000000000005,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":11.0174123107339,"combinedUnitsSold":6,"sales":385.69000000000005,"totalAddToCart":9,"eCPM":1.6311300386730059,"detailPageViewRate":0.2329699002888827,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":16,"addToCart":7,"totalNewToBrandROAS":11.0174123107339,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.0174123107339,"purchases":5,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":0.29354207436399216,"totalSales":385.69000000000005,"newToBrandUnitsSold":6,"impressions":21462,"totalNewToBrandPurchases":5,"totalDetailPageView":63,"totalPurchases":5,"combinedProductSales":385.69000000000005,"newToBrandDetailPageViews":18,"totalUnitsSold":6,"clicks":5,"totalNewToBrandDPVRate":0.08852856210977542,"totalCost":35.00731289000005},{"date":"2025-02-27","newToBrandROAS":5.486888555398629,"detailPageViews":47,"orderId":577282983386136520,"totalNewToBrandSales":149.31,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":5.486888555398629,"combinedUnitsSold":2,"sales":149.31,"totalAddToCart":7,"eCPM":1.8850196543363866,"detailPageViewRate":0.32557495151011356,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":8,"addToCart":6,"totalNewToBrandROAS":5.486888555398629,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":5.486888555398629,"purchases":2,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":0.42948185092823493,"totalSales":149.31,"newToBrandUnitsSold":2,"impressions":14436,"totalNewToBrandPurchases":2,"totalDetailPageView":62,"totalPurchases":2,"combinedProductSales":149.31,"newToBrandDetailPageViews":8,"totalUnitsSold":2,"clicks":4,"totalNewToBrandDPVRate":0.062344139650872814,"totalCost":27.21214373000008},{"date":"2025-02-28","newToBrandROAS":5.2615491240811565,"detailPageViews":70,"orderId":577282983386136520,"totalNewToBrandSales":211.70999999999998,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":3,"ROAS":5.2615491240811565,"combinedUnitsSold":3,"sales":151.73,"totalAddToCart":9,"eCPM":1.8377207914861011,"detailPageViewRate":0.4460871781799643,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":20,"addToCart":6,"totalNewToBrandROAS":7.341478712576429,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":7.341478712576429,"purchases":2,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":0.5416772877899567,"totalSales":211.70999999999998,"newToBrandUnitsSold":2,"impressions":15692,"totalNewToBrandPurchases":3,"totalDetailPageView":85,"totalPurchases":3,"combinedProductSales":211.70999999999998,"newToBrandDetailPageViews":21,"totalUnitsSold":3,"clicks":8,"totalNewToBrandDPVRate":0.14657150140198827,"totalCost":28.8375146599999},{"date":"2025-03-01","newToBrandROAS":1.7658240108860621,"detailPageViews":44,"orderId":577282983386136520,"totalNewToBrandSales":155.85,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":1.7658240108860621,"combinedUnitsSold":2,"sales":55.86,"totalAddToCart":5,"eCPM":1.8623546762039347,"detailPageViewRate":0.25903685387966563,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":9,"addToCart":4,"totalNewToBrandROAS":4.926667957332488,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":4.926667957332488,"purchases":1,"totalNewToBrandDPVs":10,"totalDetailPageViewRate":0.40621688449311194,"totalSales":155.85,"newToBrandUnitsSold":1,"impressions":16986,"totalNewToBrandPurchases":2,"totalDetailPageView":69,"totalPurchases":2,"combinedProductSales":155.85,"newToBrandDetailPageViews":8,"totalUnitsSold":2,"clicks":5,"totalNewToBrandDPVRate":0.058872012245378545,"totalCost":31.633956530000034},{"date":"2025-03-02","newToBrandROAS":19.169291879861404,"detailPageViews":105,"orderId":577282983386136520,"totalNewToBrandSales":615.21,"unitsSold":7,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":7,"ROAS":19.169291879861404,"combinedUnitsSold":7,"sales":615.21,"totalAddToCart":20,"eCPM":1.7728286621001965,"detailPageViewRate":0.5800143622603988,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":23,"addToCart":12,"totalNewToBrandROAS":19.169291879861404,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":19.169291879861404,"purchases":7,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":1.3202231674308125,"totalSales":615.21,"newToBrandUnitsSold":7,"impressions":18103,"totalNewToBrandPurchases":7,"totalDetailPageView":239,"totalPurchases":7,"combinedProductSales":615.21,"newToBrandDetailPageViews":20,"totalUnitsSold":7,"clicks":12,"totalNewToBrandDPVRate":0.13257471137380544,"totalCost":32.09351726999986},{"date":"2025-03-03","newToBrandROAS":10.033527887145723,"detailPageViews":104,"orderId":577282983386136520,"totalNewToBrandSales":330.9599999999999,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":4,"ROAS":13.51203583303375,"combinedUnitsSold":5,"sales":445.69999999999993,"totalAddToCart":11,"eCPM":1.8550929025364207,"detailPageViewRate":0.5848939879646814,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":16,"addToCart":8,"totalNewToBrandROAS":10.033527887145723,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":13.51203583303375,"purchases":5,"totalNewToBrandDPVs":21,"totalDetailPageViewRate":0.7367414656093583,"totalSales":445.69999999999993,"newToBrandUnitsSold":4,"impressions":17781,"totalNewToBrandPurchases":4,"totalDetailPageView":131,"totalPurchases":5,"combinedProductSales":445.69999999999993,"newToBrandDetailPageViews":21,"totalUnitsSold":5,"clicks":13,"totalNewToBrandDPVRate":0.1181035937236376,"totalCost":32.98540690000009},{"date":"2025-02-25","newToBrandROAS":1.9463450062250642,"detailPageViews":1158,"orderId":577974971928446085,"totalNewToBrandSales":869.02,"unitsSold":26,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":25,"ROAS":2.4068273048387576,"combinedUnitsSold":30,"sales":983.1000000000001,"totalAddToCart":83,"eCPM":1.6662643377376738,"detailPageViewRate":0.472388909059016,"totalNewToBrandPurchasesPercentage":82.14285714285714,"totalNewToBrandDPVViews":276,"addToCart":64,"totalNewToBrandROAS":2.127536430120005,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.6848206325413724,"purchases":25,"totalNewToBrandDPVs":296,"totalDetailPageViewRate":0.5760044383344823,"totalSales":1096.65,"newToBrandUnitsSold":22,"impressions":245137,"totalNewToBrandPurchases":23,"totalDetailPageView":1412,"totalPurchases":28,"combinedProductSales":1096.65,"newToBrandDetailPageViews":267,"totalUnitsSold":30,"clicks":52,"totalNewToBrandDPVRate":0.12074880576983484,"totalCost":408.4630409600001},{"date":"2025-02-26","newToBrandROAS":2.590784272435841,"detailPageViews":1161,"orderId":577974971928446085,"totalNewToBrandSales":1194.28,"unitsSold":32,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":36,"ROAS":2.7567344011250707,"combinedUnitsSold":40,"sales":1112.66,"totalAddToCart":87,"eCPM":1.717833270314438,"detailPageViewRate":0.4941350720986057,"totalNewToBrandPurchasesPercentage":88.23529411764706,"totalNewToBrandDPVViews":271,"addToCart":78,"totalNewToBrandROAS":2.9589566988798457,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":3.270986546701905,"purchases":28,"totalNewToBrandDPVs":290,"totalDetailPageViewRate":0.5681914911728153,"totalSales":1320.2200000000003,"newToBrandUnitsSold":30,"impressions":234956,"totalNewToBrandPurchases":30,"totalDetailPageView":1335,"totalPurchases":34,"combinedProductSales":1320.2200000000003,"newToBrandDetailPageViews":255,"totalUnitsSold":40,"clicks":60,"totalNewToBrandDPVRate":0.12342736512368274,"totalCost":403.61523385999914},{"date":"2025-02-27","newToBrandROAS":2.8138403434929686,"detailPageViews":1145,"orderId":577974971928446085,"totalNewToBrandSales":1326.0500000000002,"unitsSold":40,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":40,"ROAS":4.07284582211826,"combinedUnitsSold":56,"sales":1512.09,"totalAddToCart":94,"eCPM":1.7207700078330261,"detailPageViewRate":0.5306994572497253,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":237,"addToCart":73,"totalNewToBrandROAS":3.571743217943323,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.207733863631204,"purchases":23,"totalNewToBrandDPVs":252,"totalDetailPageViewRate":0.6373028416754344,"totalSales":1933.43,"newToBrandUnitsSold":28,"impressions":215753,"totalNewToBrandPurchases":26,"totalDetailPageView":1375,"totalPurchases":32,"combinedProductSales":1933.43,"newToBrandDetailPageViews":221,"totalUnitsSold":56,"clicks":51,"totalNewToBrandDPVRate":0.11680022989251598,"totalCost":371.2612914999989},{"date":"2025-02-28","newToBrandROAS":3.6775739279830524,"detailPageViews":996,"orderId":577974971928446085,"totalNewToBrandSales":1386.18,"unitsSold":40,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":42,"ROAS":3.9285697571883214,"combinedUnitsSold":44,"sales":1352.64,"totalAddToCart":76,"eCPM":1.552162786520905,"detailPageViewRate":0.4490025921334385,"totalNewToBrandPurchasesPercentage":92.5925925925926,"totalNewToBrandDPVViews":184,"addToCart":66,"totalNewToBrandROAS":4.025982394442947,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.276978223648214,"purchases":23,"totalNewToBrandDPVs":206,"totalDetailPageViewRate":0.5197791051504564,"totalSales":1472.6,"newToBrandUnitsSold":38,"impressions":221825,"totalNewToBrandPurchases":25,"totalDetailPageView":1153,"totalPurchases":27,"combinedProductSales":1472.6,"newToBrandDetailPageViews":186,"totalUnitsSold":44,"clicks":46,"totalNewToBrandDPVRate":0.09286599797137383,"totalCost":344.30851011999977},{"date":"2025-03-01","newToBrandROAS":22.409878653650456,"detailPageViews":368,"orderId":577974971928446085,"totalNewToBrandSales":318.8,"unitsSold":13,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":10,"ROAS":39.35775055105355,"combinedUnitsSold":17,"sales":447.62,"totalAddToCart":29,"eCPM":1.4972497801474471,"detailPageViewRate":4.844655081621906,"totalNewToBrandPurchasesPercentage":64.28571428571429,"totalNewToBrandDPVViews":54,"addToCart":21,"totalNewToBrandROAS":28.031032741333878,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":49.31896667171138,"purchases":11,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":6.832543443917852,"totalSales":560.9100000000001,"newToBrandUnitsSold":8,"impressions":7596,"totalNewToBrandPurchases":9,"totalDetailPageView":519,"totalPurchases":14,"combinedProductSales":560.9100000000001,"newToBrandDetailPageViews":41,"totalUnitsSold":17,"clicks":4,"totalNewToBrandDPVRate":0.7109004739336493,"totalCost":11.373109330000007},{"date":"2025-03-02","newToBrandROAS":22.601003978247476,"detailPageViews":356,"orderId":577974971928446085,"totalNewToBrandSales":341.63,"unitsSold":7,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":9,"ROAS":22.601003978247476,"combinedUnitsSold":14,"sales":260.68000000000006,"totalAddToCart":31,"eCPM":1.3767009894963005,"detailPageViewRate":4.249224158510384,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":43,"addToCart":22,"totalNewToBrandROAS":29.619383877123997,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":38.604123950262654,"purchases":7,"totalNewToBrandDPVs":43,"totalDetailPageViewRate":5.705418954404393,"totalSales":445.26,"newToBrandUnitsSold":7,"impressions":8378,"totalNewToBrandPurchases":9,"totalDetailPageView":478,"totalPurchases":11,"combinedProductSales":445.26,"newToBrandDetailPageViews":34,"totalUnitsSold":14,"clicks":6,"totalNewToBrandDPVRate":0.5132489854380521,"totalCost":11.534000890000005},{"date":"2025-03-03","newToBrandROAS":59.603067137643514,"detailPageViews":319,"orderId":577974971928446085,"totalNewToBrandSales":770.44,"unitsSold":21,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":20,"ROAS":71.45843777784721,"combinedUnitsSold":26,"sales":812.69,"totalAddToCart":40,"eCPM":1.4106803100967529,"detailPageViewRate":3.9568345323741005,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":47,"addToCart":25,"totalNewToBrandROAS":67.74346774485302,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":85.75821473561867,"purchases":16,"totalNewToBrandDPVs":50,"totalDetailPageViewRate":5.656164723393699,"totalSales":975.32,"newToBrandUnitsSold":17,"impressions":8062,"totalNewToBrandPurchases":15,"totalDetailPageView":456,"totalPurchases":20,"combinedProductSales":975.32,"newToBrandDetailPageViews":39,"totalUnitsSold":26,"clicks":3,"totalNewToBrandDPVRate":0.6201935003721161,"totalCost":11.372904660000021},{"date":"2025-02-25","newToBrandROAS":6.527956398412677,"detailPageViews":416,"orderId":580714306967169892,"totalNewToBrandSales":497.85,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":12,"ROAS":7.489514397032976,"combinedUnitsSold":14,"sales":488.6,"totalAddToCart":47,"eCPM":1.880216573767185,"detailPageViewRate":1.1989509179467965,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":66,"addToCart":37,"totalNewToBrandROAS":7.6313031980410715,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.59286119666137,"purchases":12,"totalNewToBrandDPVs":70,"totalDetailPageViewRate":1.2940600051877684,"totalSales":560.58,"newToBrandUnitsSold":10,"impressions":34697,"totalNewToBrandPurchases":12,"totalDetailPageView":449,"totalPurchases":14,"combinedProductSales":560.58,"newToBrandDetailPageViews":67,"totalUnitsSold":14,"clicks":9,"totalNewToBrandDPVRate":0.20174654869297057,"totalCost":65.23787446000001},{"date":"2025-02-26","newToBrandROAS":7.122815462307537,"detailPageViews":326,"orderId":580714306967169892,"totalNewToBrandSales":602.1500000000001,"unitsSold":13,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":15,"ROAS":7.771606353094242,"combinedUnitsSold":16,"sales":514.96,"totalAddToCart":29,"eCPM":1.8844159903876219,"detailPageViewRate":0.9271108835992378,"totalNewToBrandPurchasesPercentage":92.85714285714286,"totalNewToBrandDPVViews":48,"addToCart":21,"totalNewToBrandROAS":9.087449055296913,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.736239946083618,"purchases":11,"totalNewToBrandDPVs":48,"totalDetailPageViewRate":1.1659983505389189,"totalSales":645.1400000000001,"newToBrandUnitsSold":12,"impressions":35163,"totalNewToBrandPurchases":13,"totalDetailPageView":410,"totalPurchases":14,"combinedProductSales":645.1400000000001,"newToBrandDetailPageViews":43,"totalUnitsSold":16,"clicks":8,"totalNewToBrandDPVRate":0.13650712396553194,"totalCost":66.26171946999995},{"date":"2025-02-27","newToBrandROAS":11.7365025267733,"detailPageViews":279,"orderId":580714306967169892,"totalNewToBrandSales":611.3800000000001,"unitsSold":19,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":15,"ROAS":16.933295998251204,"combinedUnitsSold":22,"sales":701.08,"totalAddToCart":40,"eCPM":1.7400375510632968,"detailPageViewRate":1.1725645120618644,"totalNewToBrandPurchasesPercentage":68.18181818181817,"totalNewToBrandDPVViews":40,"addToCart":32,"totalNewToBrandROAS":14.766757727236296,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":19.9635511987142,"purchases":19,"totalNewToBrandDPVs":44,"totalDetailPageViewRate":1.5592166092292175,"totalSales":826.5400000000001,"newToBrandUnitsSold":12,"impressions":23794,"totalNewToBrandPurchases":15,"totalDetailPageView":371,"totalPurchases":22,"combinedProductSales":826.5400000000001,"newToBrandDetailPageViews":39,"totalUnitsSold":22,"clicks":9,"totalNewToBrandDPVRate":0.18492056821047323,"totalCost":41.402453490000084},{"date":"2025-02-28","newToBrandROAS":7.956856887133838,"detailPageViews":281,"orderId":580714306967169892,"totalNewToBrandSales":359.31000000000006,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":9,"ROAS":8.7092210743513,"combinedUnitsSold":10,"sales":370.31000000000006,"totalAddToCart":24,"eCPM":1.437774384742837,"detailPageViewRate":0.9501910526493761,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":44,"addToCart":22,"totalNewToBrandROAS":8.450515039359361,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.202879226576822,"purchases":9,"totalNewToBrandDPVs":48,"totalDetailPageViewRate":1.1057383424069251,"totalSales":391.30000000000007,"newToBrandUnitsSold":8,"impressions":29573,"totalNewToBrandPurchases":9,"totalDetailPageView":327,"totalPurchases":10,"combinedProductSales":391.30000000000007,"newToBrandDetailPageViews":42,"totalUnitsSold":10,"clicks":7,"totalNewToBrandDPVRate":0.1623102153991817,"totalCost":42.519301879999915},{"date":"2025-03-01","newToBrandROAS":11.287611661328832,"detailPageViews":406,"orderId":580714306967169892,"totalNewToBrandSales":803.73,"unitsSold":19,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":21,"ROAS":12.773358642007667,"combinedUnitsSold":24,"sales":747.79,"totalAddToCart":39,"eCPM":1.4267630741860036,"detailPageViewRate":0.989471631897056,"totalNewToBrandPurchasesPercentage":86.36363636363636,"totalNewToBrandDPVViews":73,"addToCart":31,"totalNewToBrandROAS":13.728896536916546,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":15.709835572894065,"purchases":17,"totalNewToBrandDPVs":82,"totalDetailPageViewRate":1.1722558003509456,"totalSales":919.7,"newToBrandUnitsSold":17,"impressions":41032,"totalNewToBrandPurchases":19,"totalDetailPageView":481,"totalPurchases":22,"combinedProductSales":919.7,"newToBrandDetailPageViews":72,"totalUnitsSold":24,"clicks":14,"totalNewToBrandDPVRate":0.1998440241762527,"totalCost":58.542942460000106},{"date":"2025-03-02","newToBrandROAS":5.0786621824964255,"detailPageViews":519,"orderId":580714306967169892,"totalNewToBrandSales":549.19,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":13,"ROAS":5.0786621824964255,"combinedUnitsSold":13,"sales":304.29,"totalAddToCart":47,"eCPM":1.4937394981426533,"detailPageViewRate":1.2939094014110843,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":101,"addToCart":36,"totalNewToBrandROAS":9.166093148000959,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.166093148000959,"purchases":8,"totalNewToBrandDPVs":105,"totalDetailPageViewRate":1.6130238587918524,"totalSales":549.19,"newToBrandUnitsSold":8,"impressions":40111,"totalNewToBrandPurchases":13,"totalDetailPageView":647,"totalPurchases":13,"combinedProductSales":549.19,"newToBrandDetailPageViews":91,"totalUnitsSold":13,"clicks":13,"totalNewToBrandDPVRate":0.26177357832016157,"totalCost":59.915385009999966},{"date":"2025-03-03","newToBrandROAS":6.105967198484598,"detailPageViews":514,"orderId":580714306967169892,"totalNewToBrandSales":399.66,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":11,"ROAS":6.897726951094931,"combinedUnitsSold":12,"sales":400.66,"totalAddToCart":47,"eCPM":1.4590023540641002,"detailPageViewRate":1.291068019692555,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":104,"addToCart":39,"totalNewToBrandROAS":6.880511039970549,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.672270792580882,"purchases":11,"totalNewToBrandDPVs":109,"totalDetailPageViewRate":1.5723902341002713,"totalSales":445.65000000000003,"newToBrandUnitsSold":10,"impressions":39812,"totalNewToBrandPurchases":11,"totalDetailPageView":626,"totalPurchases":12,"combinedProductSales":445.65000000000003,"newToBrandDetailPageViews":89,"totalUnitsSold":12,"clicks":15,"totalNewToBrandDPVRate":0.2737867979503667,"totalCost":58.08580171999996},{"date":"2025-02-25","newToBrandROAS":2.9324388976500773,"detailPageViews":550,"orderId":581820170785891636,"totalNewToBrandSales":1716.77,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":19,"ROAS":3.504270135169478,"combinedUnitsSold":21,"sales":526.9599999999999,"totalAddToCart":89,"eCPM":1.488906065664669,"detailPageViewRate":0.544565238915622,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":71,"addToCart":30,"totalNewToBrandROAS":11.416475330110265,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.67584734733813,"purchases":6,"totalNewToBrandDPVs":85,"totalDetailPageViewRate":1.4128992653319867,"totalSales":1906.15,"newToBrandUnitsSold":5,"impressions":100998,"totalNewToBrandPurchases":19,"totalDetailPageView":1427,"totalPurchases":21,"combinedProductSales":1906.15,"newToBrandDetailPageViews":48,"totalUnitsSold":21,"clicks":45,"totalNewToBrandDPVRate":0.08416008237786887,"totalCost":150.37653482000024},{"date":"2025-02-26","newToBrandROAS":2.571282537708952,"detailPageViews":520,"orderId":581820170785891636,"totalNewToBrandSales":1466.85,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":17,"ROAS":2.571282537708952,"combinedUnitsSold":23,"sales":390.04,"totalAddToCart":100,"eCPM":1.5961911849568002,"detailPageViewRate":0.5471783485736533,"totalNewToBrandPurchasesPercentage":80.95238095238095,"totalNewToBrandDPVViews":84,"addToCart":29,"totalNewToBrandROAS":9.669997411645923,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":11.857209288276719,"purchases":5,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":1.4447612934454348,"totalSales":1798.6299999999997,"newToBrandUnitsSold":5,"impressions":95033,"totalNewToBrandPurchases":17,"totalDetailPageView":1373,"totalPurchases":21,"combinedProductSales":1798.6299999999999,"newToBrandDetailPageViews":42,"totalUnitsSold":23,"clicks":33,"totalNewToBrandDPVRate":0.09680847705533867,"totalCost":151.69083687999958},{"date":"2025-02-27","newToBrandROAS":2.8749564688221527,"detailPageViews":613,"orderId":581820170785891636,"totalNewToBrandSales":1430.48,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":17,"ROAS":4.033366232793487,"combinedUnitsSold":24,"sales":431.71000000000004,"totalAddToCart":122,"eCPM":1.5287827134960632,"detailPageViewRate":0.8755516832588234,"totalNewToBrandPurchasesPercentage":70.83333333333334,"totalNewToBrandDPVViews":66,"addToCart":40,"totalNewToBrandROAS":13.364642303135035,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":19.179300620764188,"purchases":4,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":2.25815205747504,"totalSales":2052.85,"newToBrandUnitsSold":3,"impressions":70013,"totalNewToBrandPurchases":17,"totalDetailPageView":1581,"totalPurchases":24,"combinedProductSales":2052.85,"newToBrandDetailPageViews":38,"totalUnitsSold":24,"clicks":25,"totalNewToBrandDPVRate":0.10426635053490066,"totalCost":107.03466411999987},{"date":"2025-02-28","newToBrandROAS":2.396250755837071,"detailPageViews":503,"orderId":581820170785891636,"totalNewToBrandSales":1023.4799999999999,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":15,"ROAS":3.408528908193823,"combinedUnitsSold":22,"sales":371.66999999999996,"totalAddToCart":78,"eCPM":1.403361336293434,"detailPageViewRate":0.6473616473616474,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":71,"addToCart":32,"totalNewToBrandROAS":9.38617904850597,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.93473601540126,"purchases":4,"totalNewToBrandDPVs":84,"totalDetailPageViewRate":1.720720720720721,"totalSales":1519.46,"newToBrandUnitsSold":3,"impressions":77700,"totalNewToBrandPurchases":15,"totalDetailPageView":1337,"totalPurchases":21,"combinedProductSales":1519.46,"newToBrandDetailPageViews":40,"totalUnitsSold":22,"clicks":36,"totalNewToBrandDPVRate":0.10810810810810811,"totalCost":109.04117582999983},{"date":"2025-03-01","newToBrandROAS":5.341188005062883,"detailPageViews":656,"orderId":581820170785891636,"totalNewToBrandSales":1958.6799999999998,"unitsSold":8,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":24,"ROAS":6.068868200832493,"combinedUnitsSold":26,"sales":789.8,"totalAddToCart":98,"eCPM":1.4715014337403889,"detailPageViewRate":0.741745816372682,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":70,"addToCart":41,"totalNewToBrandROAS":15.050608720697122,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":16.485145317827307,"purchases":8,"totalNewToBrandDPVs":79,"totalDetailPageViewRate":1.8747173224785165,"totalSales":2145.3700000000003,"newToBrandUnitsSold":7,"impressions":88440,"totalNewToBrandPurchases":22,"totalDetailPageView":1658,"totalPurchases":24,"combinedProductSales":2145.3700000000003,"newToBrandDetailPageViews":42,"totalUnitsSold":26,"clicks":54,"totalNewToBrandDPVRate":0.08932609678878335,"totalCost":130.1395868},{"date":"2025-03-02","newToBrandROAS":9.640019302822317,"detailPageViews":853,"orderId":581820170785891636,"totalNewToBrandSales":2201.0200000000004,"unitsSold":17,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":31,"ROAS":10.193964230413608,"combinedUnitsSold":36,"sales":1361.6000000000001,"totalAddToCart":133,"eCPM":1.4569864698118322,"detailPageViewRate":0.9304608671938915,"totalNewToBrandPurchasesPercentage":86.11111111111111,"totalNewToBrandDPVViews":88,"addToCart":53,"totalNewToBrandROAS":16.478495263238074,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":18.974129837684362,"purchases":17,"totalNewToBrandDPVs":107,"totalDetailPageViewRate":2.2230706299427325,"totalSales":2534.3599999999997,"newToBrandUnitsSold":16,"impressions":91675,"totalNewToBrandPurchases":31,"totalDetailPageView":2038,"totalPurchases":36,"combinedProductSales":2534.3600000000006,"newToBrandDetailPageViews":58,"totalUnitsSold":36,"clicks":45,"totalNewToBrandDPVRate":0.1167166621216253,"totalCost":133.56923461999972},{"date":"2025-03-03","newToBrandROAS":4.786689618959259,"detailPageViews":568,"orderId":581820170785891636,"totalNewToBrandSales":1208.4000000000003,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":16,"ROAS":6.425152061960452,"combinedUnitsSold":21,"sales":831.74,"totalAddToCart":89,"eCPM":1.3745753412264414,"detailPageViewRate":0.6031324661534377,"totalNewToBrandPurchasesPercentage":76.19047619047619,"totalNewToBrandDPVViews":67,"addToCart":23,"totalNewToBrandROAS":9.334832702134094,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.221101847938147,"purchases":10,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":1.5927794000530928,"totalSales":1711.4800000000002,"newToBrandUnitsSold":8,"impressions":94175,"totalNewToBrandPurchases":16,"totalDetailPageView":1500,"totalPurchases":21,"combinedProductSales":1711.4800000000002,"newToBrandDetailPageViews":34,"totalUnitsSold":21,"clicks":30,"totalNewToBrandDPVRate":0.0785771170692859,"totalCost":129.45063276000013},{"date":"2025-02-25","newToBrandROAS":34.7151769931488,"detailPageViews":4096,"orderId":584304828906703631,"totalNewToBrandSales":5699.439999999999,"unitsSold":60,"newToBrandPurchases":51,"totalNewToBrandUnitsSold":59,"ROAS":41.37137172562918,"combinedUnitsSold":71,"sales":5748.189999999997,"totalAddToCart":313,"eCPM":2.342232763654752,"detailPageViewRate":6.904922454484154,"totalNewToBrandPurchasesPercentage":83.09859154929578,"totalNewToBrandDPVViews":210,"addToCart":277,"totalNewToBrandROAS":41.02050399654849,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":48.38188888483046,"purchases":60,"totalNewToBrandDPVs":217,"totalDetailPageViewRate":7.86918408631153,"totalSales":6722.239999999998,"newToBrandUnitsSold":51,"impressions":59320,"totalNewToBrandPurchases":59,"totalDetailPageView":4668,"totalPurchases":71,"combinedProductSales":6722.239999999997,"newToBrandDetailPageViews":208,"totalUnitsSold":71,"clicks":41,"totalNewToBrandDPVRate":0.3658125421443021,"totalCost":138.9412475399999},{"date":"2025-02-26","newToBrandROAS":41.97316089139333,"detailPageViews":3945,"orderId":584304828906703631,"totalNewToBrandSales":6621.489999999997,"unitsSold":66,"newToBrandPurchases":58,"totalNewToBrandUnitsSold":71,"ROAS":47.28881355876133,"combinedUnitsSold":81,"sales":6536.619999999997,"totalAddToCart":352,"eCPM":2.1723655007072145,"detailPageViewRate":6.199905704856199,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":267,"addToCart":304,"totalNewToBrandROAS":47.90280084985858,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":54.54857845349545,"purchases":65,"totalNewToBrandDPVs":271,"totalDetailPageViewRate":7.1900047147571895,"totalSales":7540.119999999995,"newToBrandUnitsSold":59,"impressions":63630,"totalNewToBrandPurchases":70,"totalDetailPageView":4575,"totalPurchases":80,"combinedProductSales":7540.119999999995,"newToBrandDetailPageViews":266,"totalUnitsSold":81,"clicks":26,"totalNewToBrandDPVRate":0.4258997328304259,"totalCost":138.22761681000006},{"date":"2025-02-27","newToBrandROAS":74.68763274319456,"detailPageViews":3129,"orderId":584304828906703631,"totalNewToBrandSales":6968.620000000001,"unitsSold":70,"newToBrandPurchases":65,"totalNewToBrandUnitsSold":81,"ROAS":78.59264030071593,"combinedUnitsSold":90,"sales":6394.470000000003,"totalAddToCart":271,"eCPM":2.0298430379462555,"detailPageViewRate":7.80630192350872,"totalNewToBrandPurchasesPercentage":89.65517241379311,"totalNewToBrandDPVViews":111,"addToCart":221,"totalNewToBrandROAS":85.64935718712806,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":93.75705354050375,"purchases":68,"totalNewToBrandDPVs":116,"totalDetailPageViewRate":9.460369732804432,"totalSales":7628.280000000001,"newToBrandUnitsSold":67,"impressions":40083,"totalNewToBrandPurchases":78,"totalDetailPageView":3792,"totalPurchases":87,"combinedProductSales":7628.280000000001,"newToBrandDetailPageViews":112,"totalUnitsSold":90,"clicks":19,"totalNewToBrandDPVRate":0.28939949604570514,"totalCost":81.36219848999976},{"date":"2025-02-28","newToBrandROAS":45.70833245362996,"detailPageViews":2649,"orderId":584304828906703631,"totalNewToBrandSales":4701.95,"unitsSold":48,"newToBrandPurchases":38,"totalNewToBrandUnitsSold":49,"ROAS":53.08014912962372,"combinedUnitsSold":62,"sales":4462.17,"totalAddToCart":229,"eCPM":1.9777616762733643,"detailPageViewRate":6.23220797553229,"totalNewToBrandPurchasesPercentage":83.05084745762711,"totalNewToBrandDPVViews":72,"addToCart":188,"totalNewToBrandROAS":55.93247393085298,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":65.02046751515164,"purchases":45,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":7.497941418656628,"totalSales":5465.929999999999,"newToBrandUnitsSold":38,"impressions":42505,"totalNewToBrandPurchases":49,"totalDetailPageView":3187,"totalPurchases":59,"combinedProductSales":5465.929999999999,"newToBrandDetailPageViews":68,"totalUnitsSold":62,"clicks":14,"totalNewToBrandDPVRate":0.1717445006469827,"totalCost":84.06476004999935},{"date":"2025-03-01","newToBrandROAS":36.82297894917776,"detailPageViews":4512,"orderId":584304828906703631,"totalNewToBrandSales":7691.059999999996,"unitsSold":83,"newToBrandPurchases":72,"totalNewToBrandUnitsSold":80,"ROAS":42.28331597839604,"combinedUnitsSold":94,"sales":8167.919999999998,"totalAddToCart":407,"eCPM":1.9768233724595305,"detailPageViewRate":4.61736834564768,"totalNewToBrandPurchasesPercentage":85.1063829787234,"totalNewToBrandDPVViews":169,"addToCart":356,"totalNewToBrandROAS":39.814728864729645,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":46.41990513436927,"purchases":83,"totalNewToBrandDPVs":177,"totalDetailPageViewRate":5.336785443828158,"totalSales":8966.989999999996,"newToBrandUnitsSold":72,"impressions":97718,"totalNewToBrandPurchases":80,"totalDetailPageView":5215,"totalPurchases":94,"combinedProductSales":8966.989999999994,"newToBrandDetailPageViews":166,"totalUnitsSold":94,"clicks":37,"totalNewToBrandDPVRate":0.1811334656869768,"totalCost":193.1712263100004},{"date":"2025-03-02","newToBrandROAS":29.257502361896247,"detailPageViews":4967,"orderId":584304828906703631,"totalNewToBrandSales":6846.859999999998,"unitsSold":73,"newToBrandPurchases":57,"totalNewToBrandUnitsSold":77,"ROAS":36.4428148998691,"combinedUnitsSold":97,"sales":7302.649999999998,"totalAddToCart":414,"eCPM":1.957358671661321,"detailPageViewRate":4.851723060092209,"totalNewToBrandPurchasesPercentage":78.4090909090909,"totalNewToBrandDPVViews":234,"addToCart":352,"totalNewToBrandROAS":34.16826105938498,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":43.062171293456814,"purchases":72,"totalNewToBrandDPVs":243,"totalDetailPageViewRate":5.716183480503243,"totalSales":8629.079999999996,"newToBrandUnitsSold":58,"impressions":102376,"totalNewToBrandPurchases":69,"totalDetailPageView":5852,"totalPurchases":88,"combinedProductSales":8629.079999999998,"newToBrandDetailPageViews":214,"totalUnitsSold":97,"clicks":58,"totalNewToBrandDPVRate":0.23736031882472455,"totalCost":200.38655136999938},{"date":"2025-03-03","newToBrandROAS":27.713674562328794,"detailPageViews":4176,"orderId":584304828906703631,"totalNewToBrandSales":5977.9699999999975,"unitsSold":64,"newToBrandPurchases":51,"totalNewToBrandUnitsSold":60,"ROAS":32.993129924572365,"combinedUnitsSold":76,"sales":6449.0099999999975,"totalAddToCart":327,"eCPM":1.9799361669519708,"detailPageViewRate":4.2300173211916166,"totalNewToBrandPurchasesPercentage":80.82191780821918,"totalNewToBrandDPVViews":201,"addToCart":276,"totalNewToBrandROAS":30.5832896669715,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":36.47364649227578,"purchases":62,"totalNewToBrandDPVs":206,"totalDetailPageViewRate":4.969460004254328,"totalSales":7129.3299999999945,"newToBrandUnitsSold":52,"impressions":98723,"totalNewToBrandPurchases":59,"totalDetailPageView":4906,"totalPurchases":73,"combinedProductSales":7129.329999999995,"newToBrandDetailPageViews":181,"totalUnitsSold":76,"clicks":34,"totalNewToBrandDPVRate":0.2086646475492033,"totalCost":195.4652382099994},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":3.395665948716022,"detailPageViews":171,"orderId":587410510249652600,"totalNewToBrandSales":315.8,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":6.164287476646492,"combinedUnitsSold":11,"sales":274.08000000000004,"totalAddToCart":27,"eCPM":1.6074678130874922,"detailPageViewRate":0.6182212581344902,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":11,"addToCart":11,"totalNewToBrandROAS":7.1026050245364925,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":11.501137211517499,"purchases":4,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":1.3015184381778742,"totalSales":511.37,"newToBrandUnitsSold":3,"impressions":27660,"totalNewToBrandPurchases":5,"totalDetailPageView":360,"totalPurchases":10,"combinedProductSales":511.37,"newToBrandDetailPageViews":12,"totalUnitsSold":11,"clicks":8,"totalNewToBrandDPVRate":0.04699927693420101,"totalCost":44.46255971000003},{"date":"2025-02-26","newToBrandROAS":8.19326144367166,"detailPageViews":174,"orderId":587410510249652600,"totalNewToBrandSales":706.14,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":18,"ROAS":8.19326144367166,"combinedUnitsSold":23,"sales":362.95000000000005,"totalAddToCart":35,"eCPM":1.5806250842075216,"detailPageViewRate":0.6208520659387712,"totalNewToBrandPurchasesPercentage":64.28571428571429,"totalNewToBrandDPVViews":18,"addToCart":8,"totalNewToBrandROAS":15.940459115124138,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":22.458724005219725,"purchases":3,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":1.5271533575965175,"totalSales":994.8900000000001,"newToBrandUnitsSold":5,"impressions":28026,"totalNewToBrandPurchases":9,"totalDetailPageView":428,"totalPurchases":14,"combinedProductSales":994.8900000000001,"newToBrandDetailPageViews":21,"totalUnitsSold":23,"clicks":15,"totalNewToBrandDPVRate":0.08920288303717976,"totalCost":44.29859861},{"date":"2025-02-27","newToBrandROAS":10.736910065949594,"detailPageViews":115,"orderId":587410510249652600,"totalNewToBrandSales":575.48,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":9,"ROAS":12.43988053442506,"combinedUnitsSold":14,"sales":341.5,"totalAddToCart":30,"eCPM":1.5508746466301362,"detailPageViewRate":0.6496808089938422,"totalNewToBrandPurchasesPercentage":58.333333333333336,"totalNewToBrandDPVViews":12,"addToCart":7,"totalNewToBrandROAS":20.96311112723553,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":31.23666751705661,"purchases":4,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":2.1015761821366024,"totalSales":857.51,"newToBrandUnitsSold":5,"impressions":17701,"totalNewToBrandPurchases":7,"totalDetailPageView":372,"totalPurchases":12,"combinedProductSales":857.51,"newToBrandDetailPageViews":13,"totalUnitsSold":14,"clicks":9,"totalNewToBrandDPVRate":0.09039037342523021,"totalCost":27.45203212000004},{"date":"2025-02-28","newToBrandROAS":12.116730736425804,"detailPageViews":176,"orderId":587410510249652600,"totalNewToBrandSales":904.52,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":10,"ROAS":12.709254900782115,"combinedUnitsSold":13,"sales":359.91999999999996,"totalAddToCart":30,"eCPM":1.5942085189146575,"detailPageViewRate":0.990767845079937,"totalNewToBrandPurchasesPercentage":72.72727272727273,"totalNewToBrandDPVViews":20,"addToCart":12,"totalNewToBrandROAS":31.9398067427635,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":38.08927534959615,"purchases":4,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":2.234857014185994,"totalSales":1078.67,"newToBrandUnitsSold":5,"impressions":17764,"totalNewToBrandPurchases":8,"totalDetailPageView":397,"totalPurchases":11,"combinedProductSales":1078.67,"newToBrandDetailPageViews":17,"totalUnitsSold":13,"clicks":9,"totalNewToBrandDPVRate":0.11258725512272011,"totalCost":28.319520129999976},{"date":"2025-03-01","newToBrandROAS":3.464791892162903,"detailPageViews":174,"orderId":587410510249652600,"totalNewToBrandSales":327.96000000000004,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":8,"ROAS":4.292986037329214,"combinedUnitsSold":20,"sales":163.23000000000002,"totalAddToCart":25,"eCPM":1.5175002254948877,"detailPageViewRate":0.6944444444444444,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":17,"addToCart":8,"totalNewToBrandROAS":8.625422415012492,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":23.71728161859408,"purchases":2,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":1.7520753512132823,"totalSales":901.79,"newToBrandUnitsSold":1,"impressions":25056,"totalNewToBrandPurchases":5,"totalDetailPageView":439,"totalPurchases":10,"combinedProductSales":901.79,"newToBrandDetailPageViews":16,"totalUnitsSold":20,"clicks":11,"totalNewToBrandDPVRate":0.07183908045977011,"totalCost":38.02248564999991},{"date":"2025-03-02","newToBrandROAS":13.930539522802851,"detailPageViews":239,"orderId":587410510249652600,"totalNewToBrandSales":744.1499999999999,"unitsSold":13,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":14,"ROAS":19.272090631888844,"combinedUnitsSold":19,"sales":771.6700000000001,"totalAddToCart":39,"eCPM":1.7646894583516968,"detailPageViewRate":1.0533274570295283,"totalNewToBrandPurchasesPercentage":69.23076923076923,"totalNewToBrandDPVViews":24,"addToCart":17,"totalNewToBrandROAS":18.58479174222152,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":27.272429524186418,"purchases":8,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":2.6795945350374613,"totalSales":1092.01,"newToBrandUnitsSold":10,"impressions":22690,"totalNewToBrandPurchases":9,"totalDetailPageView":608,"totalPurchases":13,"combinedProductSales":1092.01,"newToBrandDetailPageViews":18,"totalUnitsSold":19,"clicks":7,"totalNewToBrandDPVRate":0.11018069634200088,"totalCost":40.04080381},{"date":"2025-03-03","newToBrandROAS":6.6899640472779165,"detailPageViews":188,"orderId":587410510249652600,"totalNewToBrandSales":469.67999999999995,"unitsSold":7,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":5,"ROAS":9.635533833847655,"combinedUnitsSold":13,"sales":378.50999999999993,"totalAddToCart":27,"eCPM":1.6452118071784456,"detailPageViewRate":0.7873685973949826,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":8,"addToCart":13,"totalNewToBrandROAS":11.956401498194412,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":21.137791653946795,"purchases":5,"totalNewToBrandDPVs":10,"totalDetailPageViewRate":1.8385894375340286,"totalSales":830.35,"newToBrandUnitsSold":3,"impressions":23877,"totalNewToBrandPurchases":5,"totalDetailPageView":439,"totalPurchases":10,"combinedProductSales":830.35,"newToBrandDetailPageViews":7,"totalUnitsSold":13,"clicks":7,"totalNewToBrandDPVRate":0.041881308372073545,"totalCost":39.28272231999974},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":7.382591537096308,"detailPageViews":562,"orderId":589088250374805345,"totalNewToBrandSales":459.76,"unitsSold":20,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":22,"ROAS":7.954852783847326,"combinedUnitsSold":23,"sales":434.12,"totalAddToCart":58,"eCPM":2.1549904142315626,"detailPageViewRate":2.2192386668772706,"totalNewToBrandPurchasesPercentage":95.65217391304348,"totalNewToBrandDPVViews":71,"addToCart":48,"totalNewToBrandROAS":8.424682382524756,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":8.996943629275775,"purchases":20,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":2.748380982467225,"totalSales":490.99,"newToBrandUnitsSold":19,"impressions":25324,"totalNewToBrandPurchases":22,"totalDetailPageView":696,"totalPurchases":23,"combinedProductSales":490.99,"newToBrandDetailPageViews":71,"totalUnitsSold":23,"clicks":13,"totalNewToBrandDPVRate":0.2922129205496762,"totalCost":54.572977250000086},{"date":"2025-02-26","newToBrandROAS":10.49754877351159,"detailPageViews":526,"orderId":589088250374805345,"totalNewToBrandSales":622.6700000000001,"unitsSold":25,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":12.719152684710272,"combinedUnitsSold":32,"sales":628.8000000000001,"totalAddToCart":65,"eCPM":2.0471760909354413,"detailPageViewRate":2.1781440225268125,"totalNewToBrandPurchasesPercentage":76.66666666666667,"totalNewToBrandDPVViews":53,"addToCart":50,"totalNewToBrandROAS":12.595157128162445,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":16.02313868903689,"purchases":23,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":2.791005838751087,"totalSales":792.1400000000002,"newToBrandUnitsSold":21,"impressions":24149,"totalNewToBrandPurchases":23,"totalDetailPageView":674,"totalPurchases":30,"combinedProductSales":792.1400000000002,"newToBrandDetailPageViews":52,"totalUnitsSold":32,"clicks":14,"totalNewToBrandDPVRate":0.22361174375750548,"totalCost":49.43725541999997},{"date":"2025-02-27","newToBrandROAS":11.644317757654715,"detailPageViews":470,"orderId":589088250374805345,"totalNewToBrandSales":629,"unitsSold":21,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":21,"ROAS":13.530736834795254,"combinedUnitsSold":25,"sales":526.19,"totalAddToCart":43,"eCPM":1.7007870373933944,"detailPageViewRate":2.0555434069538596,"totalNewToBrandPurchasesPercentage":82.6086956521739,"totalNewToBrandDPVViews":44,"addToCart":33,"totalNewToBrandROAS":16.174449284642836,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.060868361783378,"purchases":19,"totalNewToBrandDPVs":45,"totalDetailPageViewRate":2.7684233544719,"totalSales":702.3600000000001,"newToBrandUnitsSold":17,"impressions":22865,"totalNewToBrandPurchases":19,"totalDetailPageView":633,"totalPurchases":23,"combinedProductSales":702.3600000000001,"newToBrandDetailPageViews":41,"totalUnitsSold":25,"clicks":9,"totalNewToBrandDPVRate":0.19680734747430573,"totalCost":38.888495609999964},{"date":"2025-02-28","newToBrandROAS":10.58857171584379,"detailPageViews":462,"orderId":589088250374805345,"totalNewToBrandSales":500.91,"unitsSold":19,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":19,"ROAS":12.360139488428388,"combinedUnitsSold":23,"sales":481.27000000000004,"totalAddToCart":51,"eCPM":1.7476329820466812,"detailPageViewRate":2.073608617594255,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":46,"addToCart":39,"totalNewToBrandROAS":12.864540634464364,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":16.926716259133926,"purchases":18,"totalNewToBrandDPVs":47,"totalDetailPageViewRate":2.850089766606822,"totalSales":659.0800000000002,"newToBrandUnitsSold":17,"impressions":22280,"totalNewToBrandPurchases":18,"totalDetailPageView":635,"totalPurchases":22,"combinedProductSales":659.0800000000002,"newToBrandDetailPageViews":44,"totalUnitsSold":23,"clicks":11,"totalNewToBrandDPVRate":0.21095152603231598,"totalCost":38.93726284000006},{"date":"2025-03-01","newToBrandROAS":13.24371126460259,"detailPageViews":788,"orderId":589088250374805345,"totalNewToBrandSales":941.9200000000002,"unitsSold":31,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":36,"ROAS":16.187841253568806,"combinedUnitsSold":44,"sales":763.9400000000003,"totalAddToCart":82,"eCPM":2.09037073706591,"detailPageViewRate":3.4904323175053156,"totalNewToBrandPurchasesPercentage":82.92682926829268,"totalNewToBrandDPVViews":131,"addToCart":65,"totalNewToBrandROAS":19.959226422967152,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":23.92894941226419,"purchases":30,"totalNewToBrandDPVs":144,"totalDetailPageViewRate":4.673104181431609,"totalSales":1129.26,"newToBrandUnitsSold":25,"impressions":22576,"totalNewToBrandPurchases":34,"totalDetailPageView":1055,"totalPurchases":41,"combinedProductSales":1129.2599999999998,"newToBrandDetailPageViews":140,"totalUnitsSold":44,"clicks":20,"totalNewToBrandDPVRate":0.6378454996456413,"totalCost":47.19220975999999},{"date":"2025-03-02","newToBrandROAS":13.50638991529739,"detailPageViews":917,"orderId":589088250374805345,"totalNewToBrandSales":752.4300000000003,"unitsSold":31,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":30,"ROAS":15.651375256293655,"combinedUnitsSold":36,"sales":769.4400000000002,"totalAddToCart":106,"eCPM":1.8565398462990916,"detailPageViewRate":3.462990936555891,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":161,"addToCart":93,"totalNewToBrandROAS":15.305370508542625,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":18.398258333089633,"purchases":31,"totalNewToBrandDPVs":170,"totalDetailPageViewRate":4.123867069486405,"totalSales":904.4800000000002,"newToBrandUnitsSold":27,"impressions":26480,"totalNewToBrandPurchases":30,"totalDetailPageView":1092,"totalPurchases":36,"combinedProductSales":904.4800000000002,"newToBrandDetailPageViews":165,"totalUnitsSold":36,"clicks":10,"totalNewToBrandDPVRate":0.6419939577039275,"totalCost":49.16117512999995},{"date":"2025-03-03","newToBrandROAS":17.077552642090172,"detailPageViews":733,"orderId":589088250374805345,"totalNewToBrandSales":1015.0400000000001,"unitsSold":36,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":40,"ROAS":19.204063257207903,"combinedUnitsSold":47,"sales":968.0100000000001,"totalAddToCart":85,"eCPM":1.8737090205189213,"detailPageViewRate":2.7247044829380713,"totalNewToBrandPurchasesPercentage":83.78378378378379,"totalNewToBrandDPVViews":136,"addToCart":67,"totalNewToBrandROAS":20.137077477088365,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":25.567724139858473,"purchases":29,"totalNewToBrandDPVs":141,"totalDetailPageViewRate":3.3529105642703145,"totalSales":1288.7800000000002,"newToBrandUnitsSold":33,"impressions":26902,"totalNewToBrandPurchases":31,"totalDetailPageView":902,"totalPurchases":37,"combinedProductSales":1288.7800000000002,"newToBrandDetailPageViews":135,"totalUnitsSold":47,"clicks":10,"totalNewToBrandDPVRate":0.5241246004014571,"totalCost":50.40652007000002},{"date":"2025-02-25","newToBrandROAS":5.162099509542859,"detailPageViews":549,"orderId":592434507266268936,"totalNewToBrandSales":569.4499999999999,"unitsSold":22,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":17,"ROAS":6.326506712986147,"combinedUnitsSold":22,"sales":697.8999999999999,"totalAddToCart":44,"eCPM":1.9268085399636716,"detailPageViewRate":0.9589184657304548,"totalNewToBrandPurchasesPercentage":78.94736842105263,"totalNewToBrandDPVViews":57,"addToCart":39,"totalNewToBrandROAS":5.162099509542859,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":6.326506712986147,"purchases":19,"totalNewToBrandDPVs":62,"totalDetailPageViewRate":1.0462516593306783,"totalSales":697.8999999999999,"newToBrandUnitsSold":17,"impressions":57252,"totalNewToBrandPurchases":15,"totalDetailPageView":599,"totalPurchases":19,"combinedProductSales":697.8999999999999,"newToBrandDetailPageViews":58,"totalUnitsSold":22,"clicks":17,"totalNewToBrandDPVRate":0.10829316006427724,"totalCost":110.31364253000012},{"date":"2025-02-26","newToBrandROAS":6.780300763421015,"detailPageViews":588,"orderId":592434507266268936,"totalNewToBrandSales":804.5400000000001,"unitsSold":28,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":24,"ROAS":8.067087524876541,"combinedUnitsSold":29,"sales":902.5100000000001,"totalAddToCart":67,"eCPM":1.8677056449081835,"detailPageViewRate":0.981636060100167,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":76,"addToCart":56,"totalNewToBrandROAS":7.191382474725125,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":8.478169236180651,"purchases":27,"totalNewToBrandDPVs":81,"totalDetailPageViewRate":1.0884808013355591,"totalSales":948.5000000000001,"newToBrandUnitsSold":23,"impressions":59900,"totalNewToBrandPurchases":24,"totalDetailPageView":652,"totalPurchases":28,"combinedProductSales":948.5000000000001,"newToBrandDetailPageViews":77,"totalUnitsSold":29,"clicks":13,"totalNewToBrandDPVRate":0.13522537562604342,"totalCost":111.87556813000019},{"date":"2025-02-27","newToBrandROAS":4.3960689310518895,"detailPageViews":350,"orderId":592434507266268936,"totalNewToBrandSales":424.41,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":12,"ROAS":5.670254868482791,"combinedUnitsSold":14,"sales":400.42,"totalAddToCart":35,"eCPM":1.7820136519632561,"detailPageViewRate":0.8832138891692742,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":52,"addToCart":30,"totalNewToBrandROAS":6.009971701545331,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.2841576389762315,"purchases":11,"totalNewToBrandDPVs":57,"totalDetailPageViewRate":1.0119107701625114,"totalSales":514.39,"newToBrandUnitsSold":9,"impressions":39628,"totalNewToBrandPurchases":12,"totalDetailPageView":401,"totalPurchases":14,"combinedProductSales":514.3900000000001,"newToBrandDetailPageViews":52,"totalUnitsSold":14,"clicks":10,"totalNewToBrandDPVRate":0.14383769052185325,"totalCost":70.61763699999992},{"date":"2025-02-28","newToBrandROAS":5.647508339536804,"detailPageViews":404,"orderId":592434507266268936,"totalNewToBrandSales":489.89,"unitsSold":14,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":15,"ROAS":6.099819038770422,"combinedUnitsSold":16,"sales":444.9,"totalAddToCart":43,"eCPM":1.671898910028648,"detailPageViewRate":0.9260744985673354,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":58,"addToCart":33,"totalNewToBrandROAS":6.716656212414569,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.1689669116481864,"purchases":13,"totalNewToBrandDPVs":62,"totalDetailPageViewRate":1.045272206303725,"totalSales":522.88,"newToBrandUnitsSold":13,"impressions":43625,"totalNewToBrandPurchases":14,"totalDetailPageView":456,"totalPurchases":15,"combinedProductSales":522.88,"newToBrandDetailPageViews":56,"totalUnitsSold":16,"clicks":11,"totalNewToBrandDPVRate":0.14212034383954156,"totalCost":72.93658994999977},{"date":"2025-03-01","newToBrandROAS":6.187268163976719,"detailPageViews":456,"orderId":592434507266268936,"totalNewToBrandSales":660.6800000000001,"unitsSold":22,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":21,"ROAS":7.3426320585416205,"combinedUnitsSold":24,"sales":709.3100000000001,"totalAddToCart":45,"eCPM":1.539050764095787,"detailPageViewRate":0.7264964073478102,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":59,"addToCart":42,"totalNewToBrandROAS":6.8392242438951625,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.994588138460064,"purchases":20,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":0.8061561011359473,"totalSales":772.2900000000001,"newToBrandUnitsSold":19,"impressions":62767,"totalNewToBrandPurchases":20,"totalDetailPageView":506,"totalPurchases":22,"combinedProductSales":772.2900000000001,"newToBrandDetailPageViews":65,"totalUnitsSold":24,"clicks":23,"totalNewToBrandDPVRate":0.11789634680644287,"totalCost":96.60159931000027},{"date":"2025-03-02","newToBrandROAS":7.592742098679893,"detailPageViews":644,"orderId":592434507266268936,"totalNewToBrandSales":901.5200000000002,"unitsSold":29,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":28,"ROAS":9.422055764247007,"combinedUnitsSold":33,"sales":928.9100000000002,"totalAddToCart":61,"eCPM":1.6427921941912593,"detailPageViewRate":1.0731008281539,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":77,"addToCart":54,"totalNewToBrandROAS":9.144235407718684,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.973549073285795,"purchases":26,"totalNewToBrandDPVs":83,"totalDetailPageViewRate":1.2197357239264826,"totalSales":1081.8700000000001,"newToBrandUnitsSold":24,"impressions":60013,"totalNewToBrandPurchases":25,"totalDetailPageView":732,"totalPurchases":30,"combinedProductSales":1081.8700000000001,"newToBrandDetailPageViews":76,"totalUnitsSold":33,"clicks":22,"totalNewToBrandDPVRate":0.13830336760368586,"totalCost":98.58888795000004},{"date":"2025-03-03","newToBrandROAS":9.490914522834844,"detailPageViews":611,"orderId":592434507266268936,"totalNewToBrandSales":929.9400000000003,"unitsSold":33,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":29,"ROAS":10.505385245214548,"combinedUnitsSold":33,"sales":1029.3400000000001,"totalAddToCart":49,"eCPM":1.711179319420176,"detailPageViewRate":1.067062521830248,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":70,"addToCart":49,"totalNewToBrandROAS":9.490914522834844,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":10.505385245214548,"purchases":30,"totalNewToBrandDPVs":71,"totalDetailPageViewRate":1.1805798113866572,"totalSales":1029.3400000000001,"newToBrandUnitsSold":29,"impressions":57260,"totalNewToBrandPurchases":26,"totalDetailPageView":676,"totalPurchases":30,"combinedProductSales":1029.3400000000001,"newToBrandDetailPageViews":66,"totalUnitsSold":33,"clicks":10,"totalNewToBrandDPVRate":0.12399580859238561,"totalCost":97.98212782999929},{"date":"2025-02-25","newToBrandROAS":6.963120943772038,"detailPageViews":155,"orderId":592531500552192856,"totalNewToBrandSales":886.5200000000002,"unitsSold":22,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":25,"ROAS":7.493507824065401,"combinedUnitsSold":28,"sales":783.5600000000002,"totalAddToCart":25,"eCPM":1.705849795099345,"detailPageViewRate":0.25286306241639206,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":36,"addToCart":18,"totalNewToBrandROAS":8.478156817844784,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":9.400547993544295,"purchases":19,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.3703220333452968,"totalSales":982.9700000000003,"newToBrandUnitsSold":20,"impressions":61298,"totalNewToBrandPurchases":22,"totalDetailPageView":227,"totalPurchases":24,"combinedProductSales":982.9700000000003,"newToBrandDetailPageViews":35,"totalUnitsSold":28,"clicks":14,"totalNewToBrandDPVRate":0.0652549838493915,"totalCost":104.56518073999965},{"date":"2025-02-26","newToBrandROAS":4.260388197363383,"detailPageViews":137,"orderId":592531500552192856,"totalNewToBrandSales":604,"unitsSold":14,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":16,"ROAS":4.533534699434649,"combinedUnitsSold":17,"sales":481.16,"totalAddToCart":23,"eCPM":1.6721313484686187,"detailPageViewRate":0.2158432064532392,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":35,"addToCart":18,"totalNewToBrandROAS":5.690944713730418,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.964091215801685,"purchases":14,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.293042601462062,"totalSales":632.99,"newToBrandUnitsSold":13,"impressions":63472,"totalNewToBrandPurchases":16,"totalDetailPageView":186,"totalPurchases":17,"combinedProductSales":632.9900000000001,"newToBrandDetailPageViews":35,"totalUnitsSold":17,"clicks":24,"totalNewToBrandDPVRate":0.06301991429291656,"totalCost":106.13352095000016},{"date":"2025-02-27","newToBrandROAS":3.3823051427364654,"detailPageViews":128,"orderId":592531500552192856,"totalNewToBrandSales":326.65000000000003,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":9,"ROAS":4.308597675917227,"combinedUnitsSold":13,"sales":296.39000000000004,"totalAddToCart":15,"eCPM":1.4912283422935217,"detailPageViewRate":0.27747669629308475,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":25,"addToCart":12,"totalNewToBrandROAS":4.748484870739101,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":6.961004072718256,"purchases":8,"totalNewToBrandDPVs":31,"totalDetailPageViewRate":0.41621504443962715,"totalSales":478.8500000000001,"newToBrandUnitsSold":7,"impressions":46130,"totalNewToBrandPurchases":8,"totalDetailPageView":192,"totalPurchases":12,"combinedProductSales":478.8500000000001,"newToBrandDetailPageViews":25,"totalUnitsSold":13,"clicks":23,"totalNewToBrandDPVRate":0.06720138738348147,"totalCost":68.79036343000016},{"date":"2025-02-28","newToBrandROAS":2.942907914549341,"detailPageViews":134,"orderId":592531500552192856,"totalNewToBrandSales":275.69,"unitsSold":10,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":9,"ROAS":3.8563511721316144,"combinedUnitsSold":13,"sales":272.22,"totalAddToCart":20,"eCPM":1.5657101980703085,"detailPageViewRate":0.2972163690806255,"totalNewToBrandPurchasesPercentage":69.23076923076923,"totalNewToBrandDPVViews":24,"addToCart":15,"totalNewToBrandROAS":3.905508245701876,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.226799384577476,"purchases":10,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":0.5034934013529999,"totalSales":368.96000000000004,"newToBrandUnitsSold":7,"impressions":45085,"totalNewToBrandPurchases":9,"totalDetailPageView":227,"totalPurchases":13,"combinedProductSales":368.96000000000004,"newToBrandDetailPageViews":22,"totalUnitsSold":13,"clicks":11,"totalNewToBrandDPVRate":0.05545081512698237,"totalCost":70.59004427999986},{"date":"2025-03-01","newToBrandROAS":5.94715782713258,"detailPageViews":166,"orderId":592531500552192856,"totalNewToBrandSales":725.2100000000002,"unitsSold":18,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":21,"ROAS":6.554287696979013,"combinedUnitsSold":24,"sales":598.7200000000001,"totalAddToCart":28,"eCPM":1.8409479314792423,"detailPageViewRate":0.33454252317613864,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":30,"addToCart":19,"totalNewToBrandROAS":7.9389948235003835,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":8.874430225202108,"purchases":17,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":0.48770656993147926,"totalSales":810.6600000000001,"newToBrandUnitsSold":16,"impressions":49620,"totalNewToBrandPurchases":19,"totalDetailPageView":242,"totalPurchases":21,"combinedProductSales":810.6600000000001,"newToBrandDetailPageViews":38,"totalUnitsSold":24,"clicks":14,"totalNewToBrandDPVRate":0.0826279725916969,"totalCost":91.34783636},{"date":"2025-03-02","newToBrandROAS":3.94859362011274,"detailPageViews":170,"orderId":592531500552192856,"totalNewToBrandSales":540.0200000000001,"unitsSold":13,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":16,"ROAS":4.551895581645517,"combinedUnitsSold":18,"sales":411.05000000000007,"totalAddToCart":27,"eCPM":1.7616323924621067,"detailPageViewRate":0.3316361366340883,"totalNewToBrandPurchasesPercentage":88.23529411764706,"totalNewToBrandDPVViews":29,"addToCart":22,"totalNewToBrandROAS":5.980086733974485,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":6.583388695507261,"purchases":12,"totalNewToBrandDPVs":37,"totalDetailPageViewRate":0.4135697703907454,"totalSales":594.5000000000001,"newToBrandUnitsSold":11,"impressions":51261,"totalNewToBrandPurchases":15,"totalDetailPageView":212,"totalPurchases":17,"combinedProductSales":594.5000000000001,"newToBrandDetailPageViews":35,"totalUnitsSold":18,"clicks":11,"totalNewToBrandDPVRate":0.07217962973800744,"totalCost":90.30303807000004},{"date":"2025-03-03","newToBrandROAS":5.798479038502767,"detailPageViews":187,"orderId":592531500552192856,"totalNewToBrandSales":596.0300000000001,"unitsSold":17,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":18,"ROAS":6.174325836723002,"combinedUnitsSold":19,"sales":558.3800000000001,"totalAddToCart":28,"eCPM":1.7343801539995747,"detailPageViewRate":0.3586291544406728,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":28,"addToCart":22,"totalNewToBrandROAS":6.590643340488575,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":6.96649013870881,"purchases":16,"totalNewToBrandDPVs":33,"totalDetailPageViewRate":0.5504094509330111,"totalSales":630.0200000000001,"newToBrandUnitsSold":16,"impressions":52143,"totalNewToBrandPurchases":17,"totalDetailPageView":287,"totalPurchases":18,"combinedProductSales":630.0200000000001,"newToBrandDetailPageViews":30,"totalUnitsSold":19,"clicks":11,"totalNewToBrandDPVRate":0.06328749784247166,"totalCost":90.43578436999982},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-25","newToBrandROAS":6.138763963513704,"detailPageViews":199,"orderId":593107972266925483,"totalNewToBrandSales":1012.8400000000001,"unitsSold":14,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":15,"ROAS":6.607547444421651,"combinedUnitsSold":16,"sales":887.8500000000001,"totalAddToCart":28,"eCPM":1.9633119408240747,"detailPageViewRate":0.2907656341320865,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":80,"addToCart":21,"totalNewToBrandROAS":7.5377466391935855,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":8.006530120101528,"purchases":13,"totalNewToBrandDPVs":99,"totalDetailPageViewRate":0.41642314436002337,"totalSales":1075.83,"newToBrandUnitsSold":13,"impressions":68440,"totalNewToBrandPurchases":14,"totalDetailPageView":285,"totalPurchases":15,"combinedProductSales":1075.8300000000002,"newToBrandDetailPageViews":83,"totalUnitsSold":16,"clicks":26,"totalNewToBrandDPVRate":0.14465225014611338,"totalCost":134.36906922999967},{"date":"2025-02-26","newToBrandROAS":6.537110105935208,"detailPageViews":173,"orderId":593107972266925483,"totalNewToBrandSales":1289.81,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":17,"ROAS":6.537110105935208,"combinedUnitsSold":17,"sales":874.38,"totalAddToCart":33,"eCPM":2.018994278253256,"detailPageViewRate":0.2611360171474286,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":76,"addToCart":22,"totalNewToBrandROAS":9.642981296159897,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.642981296159897,"purchases":10,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":0.359250705671029,"totalSales":1289.81,"newToBrandUnitsSold":10,"impressions":66249,"totalNewToBrandPurchases":15,"totalDetailPageView":238,"totalPurchases":15,"combinedProductSales":1289.81,"newToBrandDetailPageViews":72,"totalUnitsSold":17,"clicks":20,"totalNewToBrandDPVRate":0.13585110718652357,"totalCost":133.75635193999994},{"date":"2025-02-27","newToBrandROAS":3.3139698169806238,"detailPageViews":124,"orderId":593107972266925483,"totalNewToBrandSales":867.84,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":13,"ROAS":3.3139698169806238,"combinedUnitsSold":13,"sales":365.13,"totalAddToCart":20,"eCPM":1.8555219197022543,"detailPageViewRate":0.20882803684804394,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":61,"addToCart":11,"totalNewToBrandROAS":7.87663453008097,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":7.87663453008097,"purchases":4,"totalNewToBrandDPVs":72,"totalDetailPageViewRate":0.3570285791273009,"totalSales":867.84,"newToBrandUnitsSold":6,"impressions":59379,"totalNewToBrandPurchases":10,"totalDetailPageView":212,"totalPurchases":10,"combinedProductSales":867.84,"newToBrandDetailPageViews":54,"totalUnitsSold":13,"clicks":13,"totalNewToBrandDPVRate":0.12125498913757389,"totalCost":110.17903607000017},{"date":"2025-02-28","newToBrandROAS":9.866321991882351,"detailPageViews":203,"orderId":593107972266925483,"totalNewToBrandSales":1250.2,"unitsSold":16,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":18,"ROAS":10.810529043173728,"combinedUnitsSold":23,"sales":1179.28,"totalAddToCart":27,"eCPM":2.256785550820289,"detailPageViewRate":0.4199681403479736,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":63,"addToCart":18,"totalNewToBrandROAS":11.460656849752217,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":14.29291132127633,"purchases":14,"totalNewToBrandDPVs":83,"totalDetailPageViewRate":0.5999544862113909,"totalSales":1559.16,"newToBrandUnitsSold":14,"impressions":48337,"totalNewToBrandPurchases":16,"totalDetailPageView":290,"totalPurchases":20,"combinedProductSales":1559.16,"newToBrandDetailPageViews":67,"totalUnitsSold":23,"clicks":26,"totalNewToBrandDPVRate":0.17171111157084634,"totalCost":109.0862431700003},{"date":"2025-03-01","newToBrandROAS":5.820263707473748,"detailPageViews":182,"orderId":593107972266925483,"totalNewToBrandSales":882.26,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":13,"ROAS":5.820263707473748,"combinedUnitsSold":14,"sales":579.8899999999999,"totalAddToCart":31,"eCPM":2.2762838158556065,"detailPageViewRate":0.415809915467215,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":52,"addToCart":20,"totalNewToBrandROAS":8.855103310206745,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.457113031316398,"purchases":6,"totalNewToBrandDPVs":62,"totalDetailPageViewRate":0.625999543066027,"totalSales":942.24,"newToBrandUnitsSold":8,"impressions":43770,"totalNewToBrandPurchases":11,"totalDetailPageView":274,"totalPurchases":12,"combinedProductSales":942.24,"newToBrandDetailPageViews":43,"totalUnitsSold":14,"clicks":16,"totalNewToBrandDPVRate":0.14164953164267763,"totalCost":99.63294261999991},{"date":"2025-03-02","newToBrandROAS":11.59302209778174,"detailPageViews":172,"orderId":593107972266925483,"totalNewToBrandSales":1437.96,"unitsSold":15,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":18,"ROAS":12.793579633315785,"combinedUnitsSold":19,"sales":1299.97,"totalAddToCart":37,"eCPM":1.8164629952269449,"detailPageViewRate":0.30747778830511807,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":55,"addToCart":24,"totalNewToBrandROAS":14.151600244253919,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":15.352157779787964,"purchases":15,"totalNewToBrandDPVs":70,"totalDetailPageViewRate":0.4701549902572445,"totalSales":1559.95,"newToBrandUnitsSold":14,"impressions":55939,"totalNewToBrandPurchases":17,"totalDetailPageView":263,"totalPurchases":18,"combinedProductSales":1559.95,"newToBrandDetailPageViews":58,"totalUnitsSold":19,"clicks":24,"totalNewToBrandDPVRate":0.12513630919394342,"totalCost":101.61112349000007},{"date":"2025-03-03","newToBrandROAS":5.829244117532545,"detailPageViews":187,"orderId":593107972266925483,"totalNewToBrandSales":876.78,"unitsSold":9,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":11,"ROAS":8.05448537299693,"combinedUnitsSold":16,"sales":803.66,"totalAddToCart":29,"eCPM":1.9320710489320925,"detailPageViewRate":0.362101349650485,"totalNewToBrandPurchasesPercentage":68.75,"totalNewToBrandDPVViews":71,"addToCart":20,"totalNewToBrandROAS":8.787312651290657,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":12.036327244798045,"purchases":9,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":0.5363747264876169,"totalSales":1200.9600000000003,"newToBrandUnitsSold":6,"impressions":51643,"totalNewToBrandPurchases":11,"totalDetailPageView":277,"totalPurchases":16,"combinedProductSales":1200.9600000000003,"newToBrandDetailPageViews":68,"totalUnitsSold":16,"clicks":16,"totalNewToBrandDPVRate":0.16846426427589412,"totalCost":99.77794518000005},{"date":"2025-02-25","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-28","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-01","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-02","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-03-03","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]