[{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":0,"detailPageViews":178,"orderId":576780736497411915,"totalNewToBrandSales":0,"unitsSold":2,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":6.819219569474366,"combinedUnitsSold":4,"sales":125.98,"totalAddToCart":12,"eCPM":1.6771906327734891,"detailPageViewRate":1.615978211529732,"totalNewToBrandPurchasesPercentage":0,"totalNewToBrandDPVViews":31,"addToCart":10,"totalNewToBrandROAS":0,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":10.150883043844482,"purchases":1,"totalNewToBrandDPVs":34,"totalDetailPageViewRate":2.051747616886064,"totalSales":187.53,"newToBrandUnitsSold":0,"impressions":11015,"totalNewToBrandPurchases":0,"totalDetailPageView":226,"totalPurchases":3,"combinedProductSales":187.53,"newToBrandDetailPageViews":33,"totalUnitsSold":4,"clicks":9,"totalNewToBrandDPVRate":0.30866999546073537,"totalCost":18.47425481999998},{"date":"2025-02-16","newToBrandROAS":20.523072017823527,"detailPageViews":180,"orderId":576780736497411915,"totalNewToBrandSales":592.0400000000001,"unitsSold":14,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":12,"ROAS":31.007955292700014,"combinedUnitsSold":20,"sales":573.38,"totalAddToCart":24,"eCPM":1.7042749981566805,"detailPageViewRate":1.6589861751152075,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":39,"addToCart":17,"totalNewToBrandROAS":32.01707393262779,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":48.49177395768644,"purchases":6,"totalNewToBrandDPVs":42,"totalDetailPageViewRate":2.3317972350230414,"totalSales":896.6800000000001,"newToBrandUnitsSold":10,"impressions":10850,"totalNewToBrandPurchases":6,"totalDetailPageView":253,"totalPurchases":12,"combinedProductSales":896.6800000000001,"newToBrandDetailPageViews":40,"totalUnitsSold":20,"clicks":4,"totalNewToBrandDPVRate":0.3870967741935484,"totalCost":18.491383729999985},{"date":"2025-02-17","newToBrandROAS":12.123954739611781,"detailPageViews":260,"orderId":576780736497411915,"totalNewToBrandSales":280.01,"unitsSold":8,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":9,"ROAS":13.565646273170938,"combinedUnitsSold":10,"sales":250.67000000000002,"totalAddToCart":19,"eCPM":1.7728383373308998,"detailPageViewRate":2.4944833541206948,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":46,"addToCart":16,"totalNewToBrandROAS":15.153455191888115,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":16.59514672544727,"purchases":4,"totalNewToBrandDPVs":47,"totalDetailPageViewRate":2.916626690971889,"totalSales":306.65,"newToBrandUnitsSold":7,"impressions":10423,"totalNewToBrandPurchases":4,"totalDetailPageView":304,"totalPurchases":5,"combinedProductSales":306.65,"newToBrandDetailPageViews":45,"totalUnitsSold":10,"clicks":3,"totalNewToBrandDPVRate":0.45092583709104866,"totalCost":18.47829398999997},{"date":"2025-02-18","newToBrandROAS":19.04997490476135,"detailPageViews":140,"orderId":576780736497411915,"totalNewToBrandSales":345.3,"unitsSold":11,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":10,"ROAS":20.146741487751953,"combinedUnitsSold":11,"sales":365.18,"totalAddToCart":13,"eCPM":1.940478335296006,"detailPageViewRate":1.4987688684295044,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":16,"addToCart":11,"totalNewToBrandROAS":19.04997490476135,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":20.146741487751953,"purchases":6,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":2.25885879456161,"totalSales":365.18,"newToBrandUnitsSold":10,"impressions":9341,"totalNewToBrandPurchases":5,"totalDetailPageView":211,"totalPurchases":6,"combinedProductSales":365.18,"newToBrandDetailPageViews":16,"totalUnitsSold":11,"clicks":2,"totalNewToBrandDPVRate":0.18199336259501125,"totalCost":18.126008129999992},{"date":"2025-02-19","newToBrandROAS":1.4506785419822026,"detailPageViews":144,"orderId":576780736497411915,"totalNewToBrandSales":81.78999999999999,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":3,"ROAS":1.4506785419822026,"combinedUnitsSold":3,"sales":26.64,"totalAddToCart":13,"eCPM":1.9180927783580508,"detailPageViewRate":1.5040735324838104,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":19,"addToCart":8,"totalNewToBrandROAS":4.453866289366529,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":4.453866289366529,"purchases":1,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":2.193440568205557,"totalSales":81.78999999999999,"newToBrandUnitsSold":1,"impressions":9574,"totalNewToBrandPurchases":3,"totalDetailPageView":210,"totalPurchases":3,"combinedProductSales":81.78999999999999,"newToBrandDetailPageViews":18,"totalUnitsSold":3,"clicks":5,"totalNewToBrandDPVRate":0.2297890119072488,"totalCost":18.36382025999998},{"date":"2025-02-20","newToBrandROAS":3.7611300985805913,"detailPageViews":144,"orderId":576780736497411915,"totalNewToBrandSales":182.59000000000003,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":5,"ROAS":3.7611300985805913,"combinedUnitsSold":9,"sales":69.98,"totalAddToCart":19,"eCPM":1.739539071615567,"detailPageViewRate":1.3462976813762155,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":29,"addToCart":6,"totalNewToBrandROAS":9.813443050869251,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":17.46791788139008,"purchases":1,"totalNewToBrandDPVs":29,"totalDetailPageViewRate":2.038145100972326,"totalSales":325.01,"newToBrandUnitsSold":2,"impressions":10696,"totalNewToBrandPurchases":3,"totalDetailPageView":218,"totalPurchases":6,"combinedProductSales":325.01,"newToBrandDetailPageViews":24,"totalUnitsSold":9,"clicks":2,"totalNewToBrandDPVRate":0.27112939416604337,"totalCost":18.606109910000104},{"date":"2025-02-21","newToBrandROAS":13.238677295694858,"detailPageViews":201,"orderId":576780736497411915,"totalNewToBrandSales":239.42,"unitsSold":7,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":7,"ROAS":13.238677295694858,"combinedUnitsSold":7,"sales":239.42,"totalAddToCart":13,"eCPM":1.6677322288823255,"detailPageViewRate":1.853559572113611,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":30,"addToCart":11,"totalNewToBrandROAS":13.238677295694858,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":13.238677295694858,"purchases":3,"totalNewToBrandDPVs":32,"totalDetailPageViewRate":2.0933234968646257,"totalSales":239.42,"newToBrandUnitsSold":7,"impressions":10844,"totalNewToBrandPurchases":3,"totalDetailPageView":227,"totalPurchases":3,"combinedProductSales":239.42,"newToBrandDetailPageViews":31,"totalUnitsSold":7,"clicks":4,"totalNewToBrandDPVRate":0.2950940612320177,"totalCost":18.084888289999938},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":12.65467828187289,"detailPageViews":679,"orderId":577005336663286223,"totalNewToBrandSales":2707.4899999999993,"unitsSold":30,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":42,"ROAS":13.20063907965952,"combinedUnitsSold":46,"sales":1843.8700000000001,"totalAddToCart":83,"eCPM":1.8453537126286483,"detailPageViewRate":0.8970446408518622,"totalNewToBrandPurchasesPercentage":90.69767441860465,"totalNewToBrandDPVViews":145,"addToCart":60,"totalNewToBrandROAS":19.383469714126996,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":21.51655415814125,"purchases":29,"totalNewToBrandDPVs":167,"totalDetailPageViewRate":1.1744811277132627,"totalSales":3005.44,"newToBrandUnitsSold":29,"impressions":75693,"totalNewToBrandPurchases":39,"totalDetailPageView":889,"totalPurchases":43,"combinedProductSales":3005.44,"newToBrandDetailPageViews":149,"totalUnitsSold":46,"clicks":44,"totalNewToBrandDPVRate":0.22062806336120908,"totalCost":139.68035857000027},{"date":"2025-02-16","newToBrandROAS":19.585975331082597,"detailPageViews":861,"orderId":577005336663286223,"totalNewToBrandSales":3361.339999999997,"unitsSold":44,"newToBrandPurchases":41,"totalNewToBrandUnitsSold":54,"ROAS":20.37953147407727,"combinedUnitsSold":56,"sales":2866.029999999999,"totalAddToCart":103,"eCPM":1.8037705133006638,"detailPageViewRate":1.1043275273837314,"totalNewToBrandPurchasesPercentage":96.22641509433963,"totalNewToBrandDPVViews":171,"addToCart":83,"totalNewToBrandROAS":23.901541269656935,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":24.936790721794885,"purchases":42,"totalNewToBrandDPVs":195,"totalDetailPageViewRate":1.4621758202293307,"totalSales":3506.929999999998,"newToBrandUnitsSold":43,"impressions":77966,"totalNewToBrandPurchases":51,"totalDetailPageView":1140,"totalPurchases":53,"combinedProductSales":3506.929999999997,"newToBrandDetailPageViews":170,"totalUnitsSold":56,"clicks":47,"totalNewToBrandDPVRate":0.2501090218813329,"totalCost":140.63277183999955},{"date":"2025-02-17","newToBrandROAS":14.843202857187482,"detailPageViews":956,"orderId":577005336663286223,"totalNewToBrandSales":2616.029999999999,"unitsSold":34,"newToBrandPurchases":32,"totalNewToBrandUnitsSold":40,"ROAS":15.803645395005498,"combinedUnitsSold":44,"sales":2215.4399999999996,"totalAddToCart":105,"eCPM":1.8575718894351145,"detailPageViewRate":1.2667788569838472,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":213,"addToCart":78,"totalNewToBrandROAS":18.661218747831683,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":20.511197712164158,"purchases":34,"totalNewToBrandDPVs":238,"totalDetailPageViewRate":1.7424834695959825,"totalSales":2875.37,"newToBrandUnitsSold":32,"impressions":75467,"totalNewToBrandPurchases":40,"totalDetailPageView":1315,"totalPurchases":44,"combinedProductSales":2875.3699999999994,"newToBrandDetailPageViews":213,"totalUnitsSold":44,"clicks":48,"totalNewToBrandDPVRate":0.31536963175957705,"totalCost":140.18537777999978},{"date":"2025-02-18","newToBrandROAS":9.521357526009561,"detailPageViews":684,"orderId":577005336663286223,"totalNewToBrandSales":2960.6799999999985,"unitsSold":28,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":49,"ROAS":10.529030732281754,"combinedUnitsSold":53,"sales":1432.1200000000001,"totalAddToCart":95,"eCPM":1.7936533222122584,"detailPageViewRate":0.9019938812110982,"totalNewToBrandPurchasesPercentage":94.23076923076923,"totalNewToBrandDPVViews":167,"addToCart":60,"totalNewToBrandROAS":21.76709403433506,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":22.774767240607254,"purchases":27,"totalNewToBrandDPVs":187,"totalDetailPageViewRate":1.2501318704504696,"totalSales":3097.739999999998,"newToBrandUnitsSold":25,"impressions":75832,"totalNewToBrandPurchases":49,"totalDetailPageView":948,"totalPurchases":52,"combinedProductSales":3097.7399999999984,"newToBrandDetailPageViews":159,"totalUnitsSold":53,"clicks":36,"totalNewToBrandDPVRate":0.24659774237788795,"totalCost":136.01631872999997},{"date":"2025-02-19","newToBrandROAS":14.681254214942753,"detailPageViews":719,"orderId":577005336663286223,"totalNewToBrandSales":3013.2299999999987,"unitsSold":29,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":44,"ROAS":14.681254214942753,"combinedUnitsSold":44,"sales":2064.37,"totalAddToCart":101,"eCPM":1.5805389296914496,"detailPageViewRate":0.8081829933119766,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":180,"addToCart":69,"totalNewToBrandROAS":21.429295929553295,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":21.429295929553295,"purchases":28,"totalNewToBrandDPVs":202,"totalDetailPageViewRate":1.3533412015961332,"totalSales":3013.2299999999987,"newToBrandUnitsSold":29,"impressions":88965,"totalNewToBrandPurchases":42,"totalDetailPageView":1204,"totalPurchases":42,"combinedProductSales":3013.229999999999,"newToBrandDetailPageViews":159,"totalUnitsSold":44,"clicks":35,"totalNewToBrandDPVRate":0.22705558365649411,"totalCost":140.6126458799998},{"date":"2025-02-20","newToBrandROAS":20.684530138004998,"detailPageViews":897,"orderId":577005336663286223,"totalNewToBrandSales":3809.7799999999997,"unitsSold":45,"newToBrandPurchases":40,"totalNewToBrandUnitsSold":57,"ROAS":21.251617146240516,"combinedUnitsSold":62,"sales":3034.7299999999996,"totalAddToCart":110,"eCPM":1.5601096481012142,"detailPageViewRate":0.9799851418083294,"totalNewToBrandPurchasesPercentage":91.52542372881356,"totalNewToBrandDPVViews":191,"addToCart":79,"totalNewToBrandROAS":26.679139815207346,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":28.618566178887566,"purchases":42,"totalNewToBrandDPVs":211,"totalDetailPageViewRate":1.3765677577240747,"totalSales":4086.7299999999977,"newToBrandUnitsSold":43,"impressions":91532,"totalNewToBrandPurchases":54,"totalDetailPageView":1260,"totalPurchases":59,"combinedProductSales":4086.7299999999987,"newToBrandDetailPageViews":187,"totalUnitsSold":62,"clicks":46,"totalNewToBrandDPVRate":0.23052047371411089,"totalCost":142.79995631000034},{"date":"2025-02-21","newToBrandROAS":21.15111159769184,"detailPageViews":1285,"orderId":577005336663286223,"totalNewToBrandSales":3287.41,"unitsSold":49,"newToBrandPurchases":43,"totalNewToBrandUnitsSold":50,"ROAS":23.552479919312574,"combinedUnitsSold":56,"sales":3270.3599999999988,"totalAddToCart":127,"eCPM":1.8910505379492653,"detailPageViewRate":1.7500374521633733,"totalNewToBrandPurchasesPercentage":89.0909090909091,"totalNewToBrandDPVViews":303,"addToCart":106,"totalNewToBrandROAS":23.675270615940562,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":26.429455138605558,"purchases":48,"totalNewToBrandDPVs":332,"totalDetailPageViewRate":2.1640540945428794,"totalSales":3669.8399999999992,"newToBrandUnitsSold":44,"impressions":73427,"totalNewToBrandPurchases":49,"totalDetailPageView":1589,"totalPurchases":55,"combinedProductSales":3669.839999999999,"newToBrandDetailPageViews":296,"totalUnitsSold":56,"clicks":55,"totalNewToBrandDPVRate":0.4521497541776186,"totalCost":138.8541678500007},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":18.66410253083835,"detailPageViews":85,"orderId":577282983386136520,"totalNewToBrandSales":759.77,"unitsSold":8,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":9,"ROAS":18.66410253083835,"combinedUnitsSold":9,"sales":680.31,"totalAddToCart":15,"eCPM":1.5045895125072226,"detailPageViewRate":0.35086270948567655,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":22,"addToCart":15,"totalNewToBrandROAS":20.844064000022126,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":20.844064000022126,"purchases":8,"totalNewToBrandDPVs":28,"totalDetailPageViewRate":0.5035911830265005,"totalSales":759.77,"newToBrandUnitsSold":8,"impressions":24226,"totalNewToBrandPurchases":9,"totalDetailPageView":122,"totalPurchases":9,"combinedProductSales":759.77,"newToBrandDetailPageViews":25,"totalUnitsSold":9,"clicks":11,"totalNewToBrandDPVRate":0.11557830430116403,"totalCost":36.45018552999998},{"date":"2025-02-16","newToBrandROAS":10.347782500424533,"detailPageViews":93,"orderId":577282983386136520,"totalNewToBrandSales":398.43,"unitsSold":8,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":7,"ROAS":14.73774254810226,"combinedUnitsSold":9,"sales":538.99,"totalAddToCart":15,"eCPM":1.4780781158307295,"detailPageViewRate":0.3758638806935295,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":18,"addToCart":13,"totalNewToBrandROAS":10.89437422482863,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":15.284334272506356,"purchases":7,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.4486117285696965,"totalSales":558.98,"newToBrandUnitsSold":6,"impressions":24743,"totalNewToBrandPurchases":6,"totalDetailPageView":111,"totalPurchases":8,"combinedProductSales":558.98,"newToBrandDetailPageViews":20,"totalUnitsSold":9,"clicks":6,"totalNewToBrandDPVRate":0.088914036293093,"totalCost":36.57208681999974},{"date":"2025-02-17","newToBrandROAS":5.912071105436949,"detailPageViews":114,"orderId":577282983386136520,"totalNewToBrandSales":329.30999999999995,"unitsSold":3,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":6,"ROAS":5.912071105436949,"combinedUnitsSold":7,"sales":214.32,"totalAddToCart":11,"eCPM":1.5338603482271294,"detailPageViewRate":0.4823559279004823,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":28,"addToCart":7,"totalNewToBrandROAS":9.084099177544985,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":10.325159643360628,"purchases":3,"totalNewToBrandDPVs":34,"totalDetailPageViewRate":0.6896843530506896,"totalSales":374.29999999999995,"newToBrandUnitsSold":3,"impressions":23634,"totalNewToBrandPurchases":5,"totalDetailPageView":163,"totalPurchases":6,"combinedProductSales":374.29999999999995,"newToBrandDetailPageViews":27,"totalUnitsSold":7,"clicks":14,"totalNewToBrandDPVRate":0.14386053990014386,"totalCost":36.251255469999975},{"date":"2025-02-18","newToBrandROAS":10.230805226139832,"detailPageViews":93,"orderId":577282983386136520,"totalNewToBrandSales":366.36,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":10.230805226139832,"combinedUnitsSold":6,"sales":366.36,"totalAddToCart":7,"eCPM":1.481077759533459,"detailPageViewRate":0.3846471999338241,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":20,"addToCart":6,"totalNewToBrandROAS":10.230805226139832,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":10.230805226139832,"purchases":5,"totalNewToBrandDPVs":26,"totalDetailPageViewRate":0.48391099346513355,"totalSales":366.36,"newToBrandUnitsSold":6,"impressions":24178,"totalNewToBrandPurchases":5,"totalDetailPageView":117,"totalPurchases":5,"combinedProductSales":366.36,"newToBrandDetailPageViews":23,"totalUnitsSold":6,"clicks":10,"totalNewToBrandDPVRate":0.10753577632558525,"totalCost":35.809498069999975},{"date":"2025-02-19","newToBrandROAS":13.912859969911805,"detailPageViews":92,"orderId":577282983386136520,"totalNewToBrandSales":531.33,"unitsSold":8,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":9,"ROAS":13.912859969911805,"combinedUnitsSold":9,"sales":496.34000000000003,"totalAddToCart":13,"eCPM":1.1894014816296572,"detailPageViewRate":0.3067280122691205,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":16,"addToCart":10,"totalNewToBrandROAS":14.893661376905428,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":14.893661376905428,"purchases":7,"totalNewToBrandDPVs":17,"totalDetailPageViewRate":0.3734080149363206,"totalSales":531.33,"newToBrandUnitsSold":8,"impressions":29994,"totalNewToBrandPurchases":8,"totalDetailPageView":112,"totalPurchases":8,"combinedProductSales":531.33,"newToBrandDetailPageViews":14,"totalUnitsSold":9,"clicks":10,"totalNewToBrandDPVRate":0.05667800226712009,"totalCost":35.67490803999994},{"date":"2025-02-20","newToBrandROAS":7.582076562184029,"detailPageViews":76,"orderId":577282983386136520,"totalNewToBrandSales":288.52,"unitsSold":3,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":3,"ROAS":7.582076562184029,"combinedUnitsSold":3,"sales":288.52,"totalAddToCart":8,"eCPM":1.6979563535763664,"detailPageViewRate":0.3391191825442863,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":16,"addToCart":6,"totalNewToBrandROAS":7.582076562184029,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":7.582076562184029,"purchases":3,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":0.4595957342376511,"totalSales":288.52,"newToBrandUnitsSold":3,"impressions":22411,"totalNewToBrandPurchases":3,"totalDetailPageView":103,"totalPurchases":3,"combinedProductSales":288.52,"newToBrandDetailPageViews":21,"totalUnitsSold":3,"clicks":15,"totalNewToBrandDPVRate":0.10709026817187989,"totalCost":38.052899839999945},{"date":"2025-02-21","newToBrandROAS":13.517423385560328,"detailPageViews":112,"orderId":577282983386136520,"totalNewToBrandSales":560.3,"unitsSold":9,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":10,"ROAS":13.517423385560328,"combinedUnitsSold":10,"sales":498.31,"totalAddToCart":19,"eCPM":2.0530337513922903,"detailPageViewRate":0.623746936957006,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":29,"addToCart":18,"totalNewToBrandROAS":15.198997256586164,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":15.198997256586164,"purchases":9,"totalNewToBrandDPVs":32,"totalDetailPageViewRate":0.7574069948763644,"totalSales":560.3,"newToBrandUnitsSold":9,"impressions":17956,"totalNewToBrandPurchases":10,"totalDetailPageView":136,"totalPurchases":10,"combinedProductSales":560.3,"newToBrandDetailPageViews":30,"totalUnitsSold":10,"clicks":7,"totalNewToBrandDPVRate":0.17821341055914458,"totalCost":36.86427403999996},{"date":"2025-02-15","newToBrandROAS":5.284734913916919,"detailPageViews":1271,"orderId":577974971928446085,"totalNewToBrandSales":1439.1399999999996,"unitsSold":44,"newToBrandPurchases":36,"totalNewToBrandUnitsSold":46,"ROAS":5.897549608860211,"combinedUnitsSold":51,"sales":1433.7399999999996,"totalAddToCart":106,"eCPM":1.3942702383546852,"detailPageViewRate":0.7289432330438972,"totalNewToBrandPurchasesPercentage":89.13043478260869,"totalNewToBrandDPVViews":270,"addToCart":92,"totalNewToBrandROAS":5.919761982015626,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.6682778233287605,"purchases":40,"totalNewToBrandDPVs":286,"totalDetailPageViewRate":0.8270150606210068,"totalSales":1621.1099999999997,"newToBrandUnitsSold":40,"impressions":174362,"totalNewToBrandPurchases":41,"totalDetailPageView":1442,"totalPurchases":46,"combinedProductSales":1621.1099999999997,"newToBrandDetailPageViews":260,"totalUnitsSold":51,"clicks":31,"totalNewToBrandDPVRate":0.16402656542136476,"totalCost":243.1077472999996},{"date":"2025-02-16","newToBrandROAS":5.242758491549355,"detailPageViews":1486,"orderId":577974971928446085,"totalNewToBrandSales":1378.1799999999996,"unitsSold":42,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":44,"ROAS":5.469269977784446,"combinedUnitsSold":46,"sales":1327.77,"totalAddToCart":106,"eCPM":1.476653056050604,"detailPageViewRate":0.9038654542136796,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":304,"addToCart":92,"totalNewToBrandROAS":5.676915804682261,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.06782215208561,"purchases":32,"totalNewToBrandDPVs":329,"totalDetailPageViewRate":1.037681335725799,"totalSales":1473.0799999999997,"newToBrandUnitsSold":41,"impressions":164405,"totalNewToBrandPurchases":34,"totalDetailPageView":1706,"totalPurchases":36,"combinedProductSales":1473.0799999999997,"newToBrandDetailPageViews":301,"totalUnitsSold":46,"clicks":48,"totalNewToBrandDPVRate":0.20011556826130592,"totalCost":242.76914567999953},{"date":"2025-02-17","newToBrandROAS":4.729876909634633,"detailPageViews":1330,"orderId":577974971928446085,"totalNewToBrandSales":1362.22,"unitsSold":41,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":45,"ROAS":5.022627007057992,"combinedUnitsSold":48,"sales":1214.18,"totalAddToCart":104,"eCPM":1.4715780970817123,"detailPageViewRate":0.8096229470275271,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":299,"addToCart":83,"totalNewToBrandROAS":5.635015369677097,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.927765467100457,"purchases":30,"totalNewToBrandDPVs":319,"totalDetailPageViewRate":0.9362406710739374,"totalSales":1432.9900000000002,"newToBrandUnitsSold":38,"impressions":164274,"totalNewToBrandPurchases":34,"totalDetailPageView":1538,"totalPurchases":36,"combinedProductSales":1432.99,"newToBrandDetailPageViews":294,"totalUnitsSold":48,"clicks":47,"totalNewToBrandDPVRate":0.19418775947502342,"totalCost":241.74202032000122},{"date":"2025-02-18","newToBrandROAS":4.661075957213422,"detailPageViews":1021,"orderId":577974971928446085,"totalNewToBrandSales":1220.85,"unitsSold":38,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":36,"ROAS":5.426136256268995,"combinedUnitsSold":42,"sales":1280.6799999999998,"totalAddToCart":102,"eCPM":1.3523366565823278,"detailPageViewRate":0.5850064173083975,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":197,"addToCart":80,"totalNewToBrandROAS":5.1726414470952955,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":5.9377017461508705,"purchases":32,"totalNewToBrandDPVs":210,"totalDetailPageViewRate":0.698455262192886,"totalSales":1401.42,"newToBrandUnitsSold":32,"impressions":174528,"totalNewToBrandPurchases":30,"totalDetailPageView":1219,"totalPurchases":35,"combinedProductSales":1401.42,"newToBrandDetailPageViews":177,"totalUnitsSold":42,"clicks":31,"totalNewToBrandDPVRate":0.12032453245324534,"totalCost":236.0206120000005},{"date":"2025-02-19","newToBrandROAS":12.786039569378746,"detailPageViews":420,"orderId":577974971928446085,"totalNewToBrandSales":379.67999999999995,"unitsSold":10,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":11,"ROAS":15.933822176779156,"combinedUnitsSold":13,"sales":343.35,"totalAddToCart":32,"eCPM":1.0026289810161941,"detailPageViewRate":1.954215522054718,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":72,"addToCart":17,"totalNewToBrandROAS":17.619786235851198,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":20.76756884325161,"purchases":8,"totalNewToBrandDPVs":75,"totalDetailPageViewRate":3.1360506234878094,"totalSales":447.51,"newToBrandUnitsSold":8,"impressions":21492,"totalNewToBrandPurchases":9,"totalDetailPageView":674,"totalPurchases":11,"combinedProductSales":447.51,"newToBrandDetailPageViews":51,"totalUnitsSold":13,"clicks":5,"totalNewToBrandDPVRate":0.3489670575097711,"totalCost":21.548502060000043},{"date":"2025-02-20","newToBrandROAS":137.37975391661618,"detailPageViews":293,"orderId":577974971928446085,"totalNewToBrandSales":141.16000000000003,"unitsSold":16,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":1011.627778399634,"combinedUnitsSold":18,"sales":625.77,"totalAddToCart":21,"eCPM":0.9458368807339457,"detailPageViewRate":44.801223241590215,"totalNewToBrandPurchasesPercentage":57.14285714285714,"totalNewToBrandDPVViews":41,"addToCart":16,"totalNewToBrandROAS":228.20105981253874,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":1102.4490842955565,"purchases":5,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":71.55963302752293,"totalSales":681.9499999999999,"newToBrandUnitsSold":2,"impressions":654,"totalNewToBrandPurchases":4,"totalDetailPageView":468,"totalPurchases":7,"combinedProductSales":681.9499999999999,"newToBrandDetailPageViews":29,"totalUnitsSold":18,"clicks":0,"totalNewToBrandDPVRate":6.269113149847094,"totalCost":0.6185773200000004},{"date":"2025-02-21","newToBrandROAS":46.21289619727486,"detailPageViews":208,"orderId":577974971928446085,"totalNewToBrandSales":28.99,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":1,"ROAS":46.21289619727486,"combinedUnitsSold":1,"sales":28.99,"totalAddToCart":6,"eCPM":1.2750285975609748,"detailPageViewRate":42.27642276422765,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":42,"addToCart":3,"totalNewToBrandROAS":46.21289619727486,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":46.21289619727486,"purchases":1,"totalNewToBrandDPVs":42,"totalDetailPageViewRate":70.52845528455285,"totalSales":28.99,"newToBrandUnitsSold":1,"impressions":492,"totalNewToBrandPurchases":1,"totalDetailPageView":347,"totalPurchases":1,"combinedProductSales":28.99,"newToBrandDetailPageViews":32,"totalUnitsSold":1,"clicks":1,"totalNewToBrandDPVRate":8.536585365853659,"totalCost":0.6273140699999996},{"date":"2025-02-15","newToBrandROAS":6.236473399471094,"detailPageViews":593,"orderId":580714306967169892,"totalNewToBrandSales":459.84999999999997,"unitsSold":14,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":14,"ROAS":7.180318678878412,"combinedUnitsSold":16,"sales":479.73,"totalAddToCart":45,"eCPM":2.048310682445274,"detailPageViewRate":1.8180145931694158,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":89,"addToCart":35,"totalNewToBrandROAS":6.882766440460754,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.826611719868072,"purchases":13,"totalNewToBrandDPVs":91,"totalDetailPageViewRate":2.1184621987859464,"totalSales":522.91,"newToBrandUnitsSold":12,"impressions":32618,"totalNewToBrandPurchases":13,"totalDetailPageView":691,"totalPurchases":15,"combinedProductSales":522.91,"newToBrandDetailPageViews":78,"totalUnitsSold":16,"clicks":10,"totalNewToBrandDPVRate":0.27898706235820714,"totalCost":66.81179783999995},{"date":"2025-02-16","newToBrandROAS":4.539741335395137,"detailPageViews":557,"orderId":580714306967169892,"totalNewToBrandSales":484.84000000000003,"unitsSold":11,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":16,"ROAS":5.202106911992257,"combinedUnitsSold":18,"sales":345.49,"totalAddToCart":35,"eCPM":2.098637284648932,"detailPageViewRate":1.7600960626935476,"totalNewToBrandPurchasesPercentage":88.23529411764706,"totalNewToBrandDPVViews":70,"addToCart":23,"totalNewToBrandROAS":7.300325668500756,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.606687055760728,"purchases":10,"totalNewToBrandDPVs":81,"totalDetailPageViewRate":2.006572710611136,"totalSales":571.6,"newToBrandUnitsSold":10,"impressions":31646,"totalNewToBrandPurchases":15,"totalDetailPageView":635,"totalPurchases":17,"combinedProductSales":571.6,"newToBrandDetailPageViews":67,"totalUnitsSold":18,"clicks":15,"totalNewToBrandDPVRate":0.2559565189913417,"totalCost":66.4134755100001},{"date":"2025-02-17","newToBrandROAS":12.968578276001292,"detailPageViews":549,"orderId":580714306967169892,"totalNewToBrandSales":961.76,"unitsSold":27,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":30,"ROAS":12.968578276001292,"combinedUnitsSold":30,"sales":863.69,"totalAddToCart":43,"eCPM":2.0669335213059763,"detailPageViewRate":1.7038577325346824,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":98,"addToCart":35,"totalNewToBrandROAS":14.441130316116897,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":14.441130316116897,"purchases":7,"totalNewToBrandDPVs":102,"totalDetailPageViewRate":1.949039446323826,"totalSales":961.76,"newToBrandUnitsSold":27,"impressions":32221,"totalNewToBrandPurchases":10,"totalDetailPageView":628,"totalPurchases":10,"combinedProductSales":961.76,"newToBrandDetailPageViews":86,"totalUnitsSold":30,"clicks":8,"totalNewToBrandDPVRate":0.3165637317277552,"totalCost":66.59866498999986},{"date":"2025-02-18","newToBrandROAS":3.435155382727308,"detailPageViews":486,"orderId":580714306967169892,"totalNewToBrandSales":361.78000000000003,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":10,"ROAS":4.713964897922415,"combinedUnitsSold":13,"sales":308.02000000000004,"totalAddToCart":36,"eCPM":1.8341105487565272,"detailPageViewRate":1.3641722337618594,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":60,"addToCart":29,"totalNewToBrandROAS":5.536712618564936,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.136754921265372,"purchases":8,"totalNewToBrandDPVs":64,"totalDetailPageViewRate":1.5353954976702409,"totalSales":466.33000000000004,"newToBrandUnitsSold":6,"impressions":35626,"totalNewToBrandPurchases":9,"totalDetailPageView":547,"totalPurchases":12,"combinedProductSales":466.33000000000004,"newToBrandDetailPageViews":53,"totalUnitsSold":13,"clicks":13,"totalNewToBrandDPVRate":0.17964408016617078,"totalCost":65.34202241000004},{"date":"2025-02-19","newToBrandROAS":6.890489282076499,"detailPageViews":580,"orderId":580714306967169892,"totalNewToBrandSales":495.87000000000006,"unitsSold":16,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":14,"ROAS":8.586672033310666,"combinedUnitsSold":17,"sales":572.4000000000001,"totalAddToCart":67,"eCPM":1.6730611640397592,"detailPageViewRate":1.4556771408493123,"totalNewToBrandPurchasesPercentage":81.25,"totalNewToBrandDPVViews":96,"addToCart":56,"totalNewToBrandROAS":7.438632182316142,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.13481493355031,"purchases":15,"totalNewToBrandDPVs":103,"totalDetailPageViewRate":1.7041461700632465,"totalSales":608.9400000000002,"newToBrandUnitsSold":13,"impressions":39844,"totalNewToBrandPurchases":13,"totalDetailPageView":679,"totalPurchases":16,"combinedProductSales":608.9400000000002,"newToBrandDetailPageViews":96,"totalUnitsSold":17,"clicks":12,"totalNewToBrandDPVRate":0.25850818190944685,"totalCost":66.66144902000016},{"date":"2025-02-20","newToBrandROAS":10.611702601833167,"detailPageViews":541,"orderId":580714306967169892,"totalNewToBrandSales":844.57,"unitsSold":26,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":28,"ROAS":11.898621225416832,"combinedUnitsSold":30,"sales":785.71,"totalAddToCart":39,"eCPM":1.736038628440726,"detailPageViewRate":1.4222993401162027,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":87,"addToCart":32,"totalNewToBrandROAS":12.789984254178124,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":14.076902877761789,"purchases":16,"totalNewToBrandDPVs":93,"totalDetailPageViewRate":1.6878302705260668,"totalSales":929.55,"newToBrandUnitsSold":24,"impressions":38037,"totalNewToBrandPurchases":18,"totalDetailPageView":642,"totalPurchases":20,"combinedProductSales":929.55,"newToBrandDetailPageViews":79,"totalUnitsSold":30,"clicks":12,"totalNewToBrandDPVRate":0.24449877750611246,"totalCost":66.0337013099999},{"date":"2025-02-21","newToBrandROAS":14.09193765655805,"detailPageViews":778,"orderId":580714306967169892,"totalNewToBrandSales":955.8000000000001,"unitsSold":33,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":32,"ROAS":15.093172100170385,"combinedUnitsSold":34,"sales":992.6600000000001,"totalAddToCart":56,"eCPM":1.908389058120303,"detailPageViewRate":2.2574935438005976,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":104,"addToCart":48,"totalNewToBrandROAS":14.532724088149873,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":15.533958531762208,"purchases":23,"totalNewToBrandDPVs":107,"totalDetailPageViewRate":2.6172997127353974,"totalSales":1021.6500000000001,"newToBrandUnitsSold":31,"impressions":34463,"totalNewToBrandPurchases":22,"totalDetailPageView":902,"totalPurchases":24,"combinedProductSales":1021.6500000000001,"newToBrandDetailPageViews":98,"totalUnitsSold":34,"clicks":10,"totalNewToBrandDPVRate":0.3104779038388997,"totalCost":65.76881211},{"date":"2025-02-15","newToBrandROAS":3.1327167650314074,"detailPageViews":583,"orderId":581820170785891636,"totalNewToBrandSales":1940.98,"unitsSold":9,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":36,"ROAS":4.486106101457506,"combinedUnitsSold":42,"sales":670.17,"totalAddToCart":111,"eCPM":1.4781222840520034,"detailPageViewRate":0.5768507707834485,"totalNewToBrandPurchasesPercentage":88.57142857142857,"totalNewToBrandDPVViews":109,"addToCart":43,"totalNewToBrandROAS":12.992885716768866,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.05958580445407,"purchases":9,"totalNewToBrandDPVs":123,"totalDetailPageViewRate":1.5910395187303348,"totalSales":2249.7200000000007,"newToBrandUnitsSold":7,"impressions":101066,"totalNewToBrandPurchases":31,"totalDetailPageView":1608,"totalPurchases":35,"combinedProductSales":2249.7200000000003,"newToBrandDetailPageViews":46,"totalUnitsSold":42,"clicks":33,"totalNewToBrandDPVRate":0.12170264975362635,"totalCost":149.38790675999977},{"date":"2025-02-16","newToBrandROAS":1.7241018085620137,"detailPageViews":762,"orderId":581820170785891636,"totalNewToBrandSales":1594.8499999999997,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":24,"ROAS":2.423921480117611,"combinedUnitsSold":27,"sales":356.71999999999997,"totalAddToCart":104,"eCPM":1.4761523360014426,"detailPageViewRate":0.7643235435724604,"totalNewToBrandPurchasesPercentage":88.46153846153845,"totalNewToBrandDPVViews":124,"addToCart":35,"totalNewToBrandROAS":10.837046346057331,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.294375455276956,"purchases":4,"totalNewToBrandDPVs":135,"totalDetailPageViewRate":1.9027844647729097,"totalSales":1809.32,"newToBrandUnitsSold":3,"impressions":99696,"totalNewToBrandPurchases":23,"totalDetailPageView":1897,"totalPurchases":26,"combinedProductSales":1809.32,"newToBrandDetailPageViews":51,"totalUnitsSold":27,"clicks":44,"totalNewToBrandDPVRate":0.13541165142031777,"totalCost":147.1664832899998},{"date":"2025-02-17","newToBrandROAS":3.0686863050752144,"detailPageViews":623,"orderId":581820170785891636,"totalNewToBrandSales":1497.6200000000001,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":21,"ROAS":3.0686863050752144,"combinedUnitsSold":25,"sales":447.67,"totalAddToCart":97,"eCPM":1.5174361059102448,"detailPageViewRate":0.6480267948157856,"totalNewToBrandPurchasesPercentage":84,"totalNewToBrandDPVViews":146,"addToCart":28,"totalNewToBrandROAS":10.265878848720583,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.732028628640856,"purchases":5,"totalNewToBrandDPVs":154,"totalDetailPageViewRate":1.982566726996609,"totalSales":1857.3899999999999,"newToBrandUnitsSold":5,"impressions":96138,"totalNewToBrandPurchases":21,"totalDetailPageView":1906,"totalPurchases":25,"combinedProductSales":1857.3899999999999,"newToBrandDetailPageViews":39,"totalUnitsSold":25,"clicks":36,"totalNewToBrandDPVRate":0.16018639871850882,"totalCost":145.88327234999912},{"date":"2025-02-18","newToBrandROAS":3.2653024618734006,"detailPageViews":495,"orderId":581820170785891636,"totalNewToBrandSales":1971.31,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":32,"ROAS":3.8490052473852594,"combinedUnitsSold":33,"sales":553.8399999999999,"totalAddToCart":121,"eCPM":1.5840476872013898,"detailPageViewRate":0.5449261322354081,"totalNewToBrandPurchasesPercentage":96.66666666666667,"totalNewToBrandDPVViews":120,"addToCart":14,"totalNewToBrandROAS":13.699954019614033,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":14.283656805125892,"purchases":6,"totalNewToBrandDPVs":128,"totalDetailPageViewRate":1.8725643453180385,"totalSales":2055.2999999999997,"newToBrandUnitsSold":5,"impressions":90838,"totalNewToBrandPurchases":29,"totalDetailPageView":1701,"totalPurchases":30,"combinedProductSales":2055.3,"newToBrandDetailPageViews":29,"totalUnitsSold":33,"clicks":41,"totalNewToBrandDPVRate":0.1409101917699641,"totalCost":143.89172380999986},{"date":"2025-02-19","newToBrandROAS":2.5323131544392323,"detailPageViews":482,"orderId":581820170785891636,"totalNewToBrandSales":1423.39,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":19,"ROAS":2.945928042523102,"combinedUnitsSold":22,"sales":420.15000000000003,"totalAddToCart":103,"eCPM":1.5961656316590545,"detailPageViewRate":0.5394395201002776,"totalNewToBrandPurchasesPercentage":86.36363636363636,"totalNewToBrandDPVViews":111,"addToCart":24,"totalNewToBrandROAS":9.980255900147467,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":11.11459420484671,"purchases":5,"totalNewToBrandDPVs":124,"totalDetailPageViewRate":1.885799982093294,"totalSales":1585.17,"newToBrandUnitsSold":4,"impressions":89352,"totalNewToBrandPurchases":19,"totalDetailPageView":1685,"totalPurchases":22,"combinedProductSales":1585.1700000000003,"newToBrandDetailPageViews":42,"totalUnitsSold":22,"clicks":42,"totalNewToBrandDPVRate":0.13877697197600503,"totalCost":142.62059151999983},{"date":"2025-02-20","newToBrandROAS":3.1790882595507153,"detailPageViews":530,"orderId":581820170785891636,"totalNewToBrandSales":2149.7799999999997,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":29,"ROAS":3.1790882595507153,"combinedUnitsSold":33,"sales":485.72,"totalAddToCart":107,"eCPM":1.838269650720693,"detailPageViewRate":0.6376783694684409,"totalNewToBrandPurchasesPercentage":90.625,"totalNewToBrandDPVViews":112,"addToCart":31,"totalNewToBrandROAS":14.07053520262072,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":15.74922365854094,"purchases":5,"totalNewToBrandDPVs":122,"totalDetailPageViewRate":1.9407079433067835,"totalSales":2406.26,"newToBrandUnitsSold":5,"impressions":83114,"totalNewToBrandPurchases":29,"totalDetailPageView":1613,"totalPurchases":32,"combinedProductSales":2406.26,"newToBrandDetailPageViews":44,"totalUnitsSold":33,"clicks":26,"totalNewToBrandDPVRate":0.14678634165122603,"totalCost":152.7859437499997},{"date":"2025-02-21","newToBrandROAS":3.5887361462754557,"detailPageViews":832,"orderId":581820170785891636,"totalNewToBrandSales":1562.72,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":16,"ROAS":4.301570849798476,"combinedUnitsSold":22,"sales":663.73,"totalAddToCart":128,"eCPM":1.5967738039158879,"detailPageViewRate":0.8609984270221045,"totalNewToBrandPurchasesPercentage":72.72727272727273,"totalNewToBrandDPVViews":132,"addToCart":49,"totalNewToBrandROAS":10.127839329843573,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":12.37088043257398,"purchases":7,"totalNewToBrandDPVs":148,"totalDetailPageViewRate":2.0614289262356156,"totalSales":1908.8200000000002,"newToBrandUnitsSold":6,"impressions":96632,"totalNewToBrandPurchases":16,"totalDetailPageView":1992,"totalPurchases":22,"combinedProductSales":1908.8200000000002,"newToBrandDetailPageViews":63,"totalUnitsSold":22,"clicks":41,"totalNewToBrandDPVRate":0.1531583740375859,"totalCost":154.29944622000008},{"date":"2025-02-15","newToBrandROAS":22.461881605192357,"detailPageViews":5972,"orderId":584304828906703631,"totalNewToBrandSales":6643.530000000001,"unitsSold":78,"newToBrandPurchases":63,"totalNewToBrandUnitsSold":80,"ROAS":27.529591010957795,"combinedUnitsSold":100,"sales":6918.319999999999,"totalAddToCart":470,"eCPM":2.176383786644025,"detailPageViewRate":5.171950913232123,"totalNewToBrandPurchasesPercentage":79.59183673469387,"totalNewToBrandDPVViews":200,"addToCart":392,"totalNewToBrandROAS":26.436138219832053,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":33.19661234536492,"purchases":78,"totalNewToBrandDPVs":209,"totalDetailPageViewRate":6.199066416094363,"totalSales":8342.469999999998,"newToBrandUnitsSold":63,"impressions":115469,"totalNewToBrandPurchases":78,"totalDetailPageView":7158,"totalPurchases":98,"combinedProductSales":8342.469999999998,"newToBrandDetailPageViews":194,"totalUnitsSold":100,"clicks":56,"totalNewToBrandDPVRate":0.18100096129697146,"totalCost":251.30485945999894},{"date":"2025-02-16","newToBrandROAS":23.49522584667716,"detailPageViews":6621,"orderId":584304828906703631,"totalNewToBrandSales":6748.330000000001,"unitsSold":78,"newToBrandPurchases":66,"totalNewToBrandUnitsSold":79,"ROAS":26.822097673450237,"combinedUnitsSold":101,"sales":6735.21,"totalAddToCart":475,"eCPM":2.2198852373206335,"detailPageViewRate":5.853231609749198,"totalNewToBrandPurchasesPercentage":79.38144329896907,"totalNewToBrandDPVViews":240,"addToCart":409,"totalNewToBrandROAS":26.87434636673162,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":31.841636008784043,"purchases":77,"totalNewToBrandDPVs":245,"totalDetailPageViewRate":6.8849067779378865,"totalSales":7995.65,"newToBrandUnitsSold":67,"impressions":113117,"totalNewToBrandPurchases":77,"totalDetailPageView":7788,"totalPurchases":97,"combinedProductSales":7995.649999999999,"newToBrandDetailPageViews":234,"totalUnitsSold":101,"clicks":42,"totalNewToBrandDPVRate":0.21658990249034185,"totalCost":251.10675838999813},{"date":"2025-02-17","newToBrandROAS":27.86343578758407,"detailPageViews":6571,"orderId":584304828906703631,"totalNewToBrandSales":8164.360000000001,"unitsSold":97,"newToBrandPurchases":79,"totalNewToBrandUnitsSold":96,"ROAS":33.863249517735134,"combinedUnitsSold":122,"sales":8505.640000000003,"totalAddToCart":475,"eCPM":2.240463576430077,"detailPageViewRate":5.861260023726909,"totalNewToBrandPurchasesPercentage":79.48717948717949,"totalNewToBrandDPVViews":235,"addToCart":386,"totalNewToBrandROAS":32.50452168591851,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":40.55703842476134,"purchases":96,"totalNewToBrandDPVs":245,"totalDetailPageViewRate":6.9744623536022985,"totalSales":10186.960000000001,"newToBrandUnitsSold":79,"impressions":112109,"totalNewToBrandPurchases":93,"totalDetailPageView":7819,"totalPurchases":117,"combinedProductSales":10186.960000000003,"newToBrandDetailPageViews":229,"totalUnitsSold":122,"clicks":62,"totalNewToBrandDPVRate":0.2185373163617551,"totalCost":251.1761310899995},{"date":"2025-02-18","newToBrandROAS":17.064689940560047,"detailPageViews":4542,"orderId":584304828906703631,"totalNewToBrandSales":5512.159999999997,"unitsSold":60,"newToBrandPurchases":49,"totalNewToBrandUnitsSold":73,"ROAS":20.511681797089295,"combinedUnitsSold":91,"sales":5008.979999999999,"totalAddToCart":349,"eCPM":1.9226785963420432,"detailPageViewRate":3.576068214564093,"totalNewToBrandPurchasesPercentage":81.3953488372093,"totalNewToBrandDPVViews":174,"addToCart":277,"totalNewToBrandROAS":22.572194725202277,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":27.0571825613374,"purchases":58,"totalNewToBrandDPVs":178,"totalDetailPageViewRate":4.507483603782349,"totalSales":6607.399999999998,"newToBrandUnitsSold":51,"impressions":127011,"totalNewToBrandPurchases":70,"totalDetailPageView":5725,"totalPurchases":86,"combinedProductSales":6607.399999999998,"newToBrandDetailPageViews":153,"totalUnitsSold":91,"clicks":52,"totalNewToBrandDPVRate":0.14014534174205384,"totalCost":244.20133119999923},{"date":"2025-02-19","newToBrandROAS":17.46234051083875,"detailPageViews":2438,"orderId":584304828906703631,"totalNewToBrandSales":3950.149999999999,"unitsSold":46,"newToBrandPurchases":29,"totalNewToBrandUnitsSold":52,"ROAS":28.364036467016973,"combinedUnitsSold":76,"sales":4000.1899999999996,"totalAddToCart":256,"eCPM":1.7259864195325187,"detailPageViewRate":2.983722922530902,"totalNewToBrandPurchasesPercentage":68,"totalNewToBrandDPVViews":84,"addToCart":180,"totalNewToBrandROAS":28.0092192246336,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":41.07782463869266,"purchases":46,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":4.528209521478399,"totalSales":5793.219999999997,"newToBrandUnitsSold":29,"impressions":81710,"totalNewToBrandPurchases":51,"totalDetailPageView":3700,"totalPurchases":75,"combinedProductSales":5793.219999999997,"newToBrandDetailPageViews":67,"totalUnitsSold":76,"clicks":43,"totalNewToBrandDPVRate":0.10647411577530291,"totalCost":141.03035034000212},{"date":"2025-02-20","newToBrandROAS":25.047089246196325,"detailPageViews":3022,"orderId":584304828906703631,"totalNewToBrandSales":4393.479999999999,"unitsSold":50,"newToBrandPurchases":39,"totalNewToBrandUnitsSold":53,"ROAS":31.39279831128028,"combinedUnitsSold":77,"sales":4509.569999999999,"totalAddToCart":276,"eCPM":1.7912566309620443,"detailPageViewRate":3.7683147328387054,"totalNewToBrandPurchasesPercentage":72.22222222222221,"totalNewToBrandDPVViews":100,"addToCart":216,"totalNewToBrandROAS":30.584652533311086,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":40.360299631500396,"purchases":50,"totalNewToBrandDPVs":105,"totalDetailPageViewRate":5.148700043643618,"totalSales":5797.749999999998,"newToBrandUnitsSold":39,"impressions":80195,"totalNewToBrandPurchases":52,"totalDetailPageView":4129,"totalPurchases":72,"combinedProductSales":5797.749999999997,"newToBrandDetailPageViews":94,"totalUnitsSold":77,"clicks":22,"totalNewToBrandDPVRate":0.1309308560384064,"totalCost":143.64982552000114},{"date":"2025-02-21","newToBrandROAS":38.682325580687326,"detailPageViews":4803,"orderId":584304828906703631,"totalNewToBrandSales":6851.319999999996,"unitsSold":73,"newToBrandPurchases":58,"totalNewToBrandUnitsSold":77,"ROAS":46.86539999644244,"combinedUnitsSold":95,"sales":6658.399999999995,"totalAddToCart":396,"eCPM":2.29356628670596,"detailPageViewRate":7.753652433610461,"totalNewToBrandPurchasesPercentage":81.52173913043478,"totalNewToBrandDPVViews":136,"addToCart":338,"totalNewToBrandROAS":48.22327470617958,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":58.19526388570614,"purchases":72,"totalNewToBrandDPVs":140,"totalDetailPageViewRate":9.372830736944064,"totalSales":8268.089999999993,"newToBrandUnitsSold":59,"impressions":61945,"totalNewToBrandPurchases":75,"totalDetailPageView":5806,"totalPurchases":92,"combinedProductSales":8268.089999999993,"newToBrandDetailPageViews":130,"totalUnitsSold":95,"clicks":35,"totalNewToBrandDPVRate":0.226006941641779,"totalCost":142.0749636300007},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":16.669411329531716,"detailPageViews":203,"orderId":587410510249652600,"totalNewToBrandSales":1124.8,"unitsSold":15,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":20,"ROAS":20.781987820308434,"combinedUnitsSold":23,"sales":931.42,"totalAddToCart":36,"eCPM":2.0314848735382087,"detailPageViewRate":0.9201341673465688,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":6,"addToCart":14,"totalNewToBrandROAS":25.09671243937528,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":30.157332414815105,"purchases":7,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":2.1892847429970086,"totalSales":1351.6100000000001,"newToBrandUnitsSold":13,"impressions":22062,"totalNewToBrandPurchases":12,"totalDetailPageView":483,"totalPurchases":15,"combinedProductSales":1351.6100000000001,"newToBrandDetailPageViews":1,"totalUnitsSold":23,"clicks":13,"totalNewToBrandDPVRate":0.027196083763937992,"totalCost":44.818619279999965},{"date":"2025-02-16","newToBrandROAS":7.756674957634297,"detailPageViews":241,"orderId":587410510249652600,"totalNewToBrandSales":538.78,"unitsSold":11,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":7,"ROAS":16.91419698242373,"combinedUnitsSold":15,"sales":754.4000000000001,"totalAddToCart":36,"eCPM":1.9476674816593877,"detailPageViewRate":1.0524017467248907,"totalNewToBrandPurchasesPercentage":53.84615384615385,"totalNewToBrandDPVViews":9,"addToCart":19,"totalNewToBrandROAS":12.079839674165237,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":22.021862961434795,"purchases":9,"totalNewToBrandDPVs":10,"totalDetailPageViewRate":2.1266375545851526,"totalSales":982.21,"newToBrandUnitsSold":4,"impressions":22900,"totalNewToBrandPurchases":7,"totalDetailPageView":487,"totalPurchases":13,"combinedProductSales":982.21,"newToBrandDetailPageViews":7,"totalUnitsSold":15,"clicks":9,"totalNewToBrandDPVRate":0.043668122270742356,"totalCost":44.60158532999998},{"date":"2025-02-17","newToBrandROAS":5.18019399104346,"detailPageViews":245,"orderId":587410510249652600,"totalNewToBrandSales":520.02,"unitsSold":10,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":8,"ROAS":15.162452433122235,"combinedUnitsSold":21,"sales":671.25,"totalAddToCart":23,"eCPM":2.0108349763808135,"detailPageViewRate":1.112827034883721,"totalNewToBrandPurchasesPercentage":53.333333333333336,"totalNewToBrandDPVViews":7,"addToCart":10,"totalNewToBrandROAS":11.746411194446518,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":25.767020840985023,"purchases":7,"totalNewToBrandDPVs":7,"totalDetailPageViewRate":2.420966569767442,"totalSales":1140.72,"newToBrandUnitsSold":4,"impressions":22016,"totalNewToBrandPurchases":8,"totalDetailPageView":533,"totalPurchases":15,"combinedProductSales":1140.72,"newToBrandDetailPageViews":0,"totalUnitsSold":21,"clicks":7,"totalNewToBrandDPVRate":0.031795058139534885,"totalCost":44.27054283999999},{"date":"2025-02-18","newToBrandROAS":19.451003543746936,"detailPageViews":206,"orderId":587410510249652600,"totalNewToBrandSales":911.3199999999999,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":5,"ROAS":20.64728538499976,"combinedUnitsSold":7,"sales":903.7099999999999,"totalAddToCart":17,"eCPM":1.8096063968247358,"detailPageViewRate":0.8516971927068261,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":8,"addToCart":10,"totalNewToBrandROAS":20.82115293297405,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":22.017434774226874,"purchases":5,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":1.8315624095588539,"totalSales":963.68,"newToBrandUnitsSold":3,"impressions":24187,"totalNewToBrandPurchases":5,"totalDetailPageView":443,"totalPurchases":7,"combinedProductSales":963.68,"newToBrandDetailPageViews":3,"totalUnitsSold":7,"clicks":6,"totalNewToBrandDPVRate":0.033075619134245664,"totalCost":43.76894991999988},{"date":"2025-02-19","newToBrandROAS":4.522466845084102,"detailPageViews":169,"orderId":587410510249652600,"totalNewToBrandSales":528.19,"unitsSold":7,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":10,"ROAS":8.17903517161308,"combinedUnitsSold":17,"sales":361.96000000000004,"totalAddToCart":36,"eCPM":1.8739248208841486,"detailPageViewRate":0.7156165311653117,"totalNewToBrandPurchasesPercentage":60,"totalNewToBrandDPVViews":5,"addToCart":14,"totalNewToBrandROAS":11.93525413662922,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":20.31381655038326,"purchases":7,"totalNewToBrandDPVs":5,"totalDetailPageViewRate":2.1807249322493223,"totalSales":898.98,"newToBrandUnitsSold":3,"impressions":23616,"totalNewToBrandPurchases":9,"totalDetailPageView":515,"totalPurchases":15,"combinedProductSales":898.98,"newToBrandDetailPageViews":2,"totalUnitsSold":17,"clicks":6,"totalNewToBrandDPVRate":0.02117208672086721,"totalCost":44.25460857000005},{"date":"2025-02-20","newToBrandROAS":4.603520890090574,"detailPageViews":224,"orderId":587410510249652600,"totalNewToBrandSales":362.1400000000001,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":4.603520890090574,"combinedUnitsSold":6,"sales":202.17000000000002,"totalAddToCart":31,"eCPM":1.5497895302960827,"detailPageViewRate":0.7904859371140206,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":20,"addToCart":9,"totalNewToBrandROAS":8.246124821375085,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":8.246124821375085,"purchases":2,"totalNewToBrandDPVs":21,"totalDetailPageViewRate":1.7221300772841162,"totalSales":362.1400000000001,"newToBrandUnitsSold":3,"impressions":28337,"totalNewToBrandPurchases":5,"totalDetailPageView":488,"totalPurchases":5,"combinedProductSales":362.1400000000001,"newToBrandDetailPageViews":15,"totalUnitsSold":6,"clicks":10,"totalNewToBrandDPVRate":0.07410805660443942,"totalCost":43.916385920000096},{"date":"2025-02-21","newToBrandROAS":12.14400749338204,"detailPageViews":312,"orderId":587410510249652600,"totalNewToBrandSales":810.0699999999999,"unitsSold":15,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":14,"ROAS":19.585028852086896,"combinedUnitsSold":24,"sales":865.65,"totalAddToCart":47,"eCPM":1.6000426248913988,"detailPageViewRate":1.1294526498696786,"totalNewToBrandPurchasesPercentage":56.25,"totalNewToBrandDPVViews":20,"addToCart":21,"totalNewToBrandROAS":18.327550767873888,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":28.17470372528427,"purchases":9,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":2.124963799594555,"totalSales":1245.3099999999997,"newToBrandUnitsSold":9,"impressions":27624,"totalNewToBrandPurchases":9,"totalDetailPageView":587,"totalPurchases":16,"combinedProductSales":1245.3099999999997,"newToBrandDetailPageViews":21,"totalUnitsSold":24,"clicks":11,"totalNewToBrandDPVRate":0.08326093252244425,"totalCost":44.19957747},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":11.183529165708395,"detailPageViews":720,"orderId":589088250374805345,"totalNewToBrandSales":716.2400000000001,"unitsSold":31,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":32,"ROAS":12.645896478560738,"combinedUnitsSold":39,"sales":681.6,"totalAddToCart":67,"eCPM":2.15053693253003,"detailPageViewRate":2.872760643179188,"totalNewToBrandPurchasesPercentage":81.57894736842105,"totalNewToBrandDPVViews":93,"addToCart":50,"totalNewToBrandROAS":13.288581123539238,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.67935316025775,"purchases":30,"totalNewToBrandDPVs":94,"totalDetailPageViewRate":4.00191517376212,"totalSales":845.1000000000001,"newToBrandUnitsSold":27,"impressions":25063,"totalNewToBrandPurchases":31,"totalDetailPageView":1003,"totalPurchases":38,"combinedProductSales":845.1000000000001,"newToBrandDetailPageViews":85,"totalUnitsSold":39,"clicks":8,"totalNewToBrandDPVRate":0.37505486174839403,"totalCost":53.89890714000014},{"date":"2025-02-16","newToBrandROAS":9.056833605612123,"detailPageViews":768,"orderId":589088250374805345,"totalNewToBrandSales":901.9300000000001,"unitsSold":27,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":37,"ROAS":11.79164289594017,"combinedUnitsSold":43,"sales":650.0300000000001,"totalAddToCart":94,"eCPM":2.136679465503881,"detailPageViewRate":2.9767441860465116,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":103,"addToCart":62,"totalNewToBrandROAS":16.36114714264775,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":19.423386173559642,"purchases":27,"totalNewToBrandDPVs":106,"totalDetailPageViewRate":4.282945736434109,"totalSales":1070.74,"newToBrandUnitsSold":22,"impressions":25800,"totalNewToBrandPurchases":33,"totalDetailPageView":1105,"totalPurchases":39,"combinedProductSales":1070.7399999999998,"newToBrandDetailPageViews":94,"totalUnitsSold":43,"clicks":17,"totalNewToBrandDPVRate":0.4108527131782945,"totalCost":55.12633021000014},{"date":"2025-02-17","newToBrandROAS":11.211056263684421,"detailPageViews":854,"orderId":589088250374805345,"totalNewToBrandSales":697.7000000000002,"unitsSold":34,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":31,"ROAS":14.13479157260362,"combinedUnitsSold":38,"sales":781.9800000000001,"totalAddToCart":92,"eCPM":2.2010370200915115,"detailPageViewRate":3.3976526755520187,"totalNewToBrandPurchasesPercentage":83.78378378378379,"totalNewToBrandDPVViews":103,"addToCart":73,"totalNewToBrandROAS":12.61137635259923,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.861377023657479,"purchases":33,"totalNewToBrandDPVs":111,"totalDetailPageViewRate":4.221205490352099,"totalSales":877.5000000000001,"newToBrandUnitsSold":28,"impressions":25135,"totalNewToBrandPurchases":31,"totalDetailPageView":1061,"totalPurchases":37,"combinedProductSales":877.5000000000001,"newToBrandDetailPageViews":107,"totalUnitsSold":38,"clicks":14,"totalNewToBrandDPVRate":0.4416152775014919,"totalCost":55.32306550000015},{"date":"2025-02-18","newToBrandROAS":7.584370461638866,"detailPageViews":549,"orderId":589088250374805345,"totalNewToBrandSales":559.28,"unitsSold":18,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":22,"ROAS":7.926388147451251,"combinedUnitsSold":25,"sales":447.9800000000001,"totalAddToCart":58,"eCPM":2.2500814216896203,"detailPageViewRate":2.1856835735329248,"totalNewToBrandPurchasesPercentage":88,"totalNewToBrandDPVViews":43,"addToCart":37,"totalNewToBrandROAS":9.895688118010927,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":11.039757624717026,"purchases":18,"totalNewToBrandDPVs":45,"totalDetailPageViewRate":3.1013615733736764,"totalSales":623.94,"newToBrandUnitsSold":17,"impressions":25118,"totalNewToBrandPurchases":22,"totalDetailPageView":779,"totalPurchases":25,"combinedProductSales":623.94,"newToBrandDetailPageViews":38,"totalUnitsSold":25,"clicks":11,"totalNewToBrandDPVRate":0.17915439127319055,"totalCost":56.51754514999989},{"date":"2025-02-19","newToBrandROAS":9.27896975645093,"detailPageViews":385,"orderId":589088250374805345,"totalNewToBrandSales":617.7300000000001,"unitsSold":24,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":11.21078166373715,"combinedUnitsSold":32,"sales":600.5200000000001,"totalAddToCart":63,"eCPM":2.003077242913766,"detailPageViewRate":1.4396828958193104,"totalNewToBrandPurchasesPercentage":77.41935483870968,"totalNewToBrandDPVViews":42,"addToCart":37,"totalNewToBrandROAS":11.532065804869697,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":15.808075829646548,"purchases":23,"totalNewToBrandDPVs":44,"totalDetailPageViewRate":2.393239099543789,"totalSales":846.7800000000002,"newToBrandUnitsSold":20,"impressions":26742,"totalNewToBrandPurchases":24,"totalDetailPageView":640,"totalPurchases":31,"combinedProductSales":846.7800000000002,"newToBrandDetailPageViews":35,"totalUnitsSold":32,"clicks":14,"totalNewToBrandDPVRate":0.1645351880936355,"totalCost":53.56629162999994},{"date":"2025-02-20","newToBrandROAS":2.040568290672035,"detailPageViews":506,"orderId":589088250374805345,"totalNewToBrandSales":364.27,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":12,"ROAS":2.5737037799079676,"combinedUnitsSold":18,"sales":148.59,"totalAddToCart":70,"eCPM":2.056710371557832,"detailPageViewRate":1.8025720494460475,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":51,"addToCart":44,"totalNewToBrandROAS":6.309462789602768,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":9.782637848133932,"purchases":8,"totalNewToBrandDPVs":53,"totalDetailPageViewRate":2.67535891133198,"totalSales":564.79,"newToBrandUnitsSold":6,"impressions":28071,"totalNewToBrandPurchases":12,"totalDetailPageView":751,"totalPurchases":18,"combinedProductSales":564.79,"newToBrandDetailPageViews":38,"totalUnitsSold":18,"clicks":24,"totalNewToBrandDPVRate":0.18880695379573226,"totalCost":57.7339168399999},{"date":"2025-02-21","newToBrandROAS":10.819729523702385,"detailPageViews":691,"orderId":589088250374805345,"totalNewToBrandSales":810.9300000000002,"unitsSold":30,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":39,"ROAS":11.192693612737633,"combinedUnitsSold":44,"sales":623.3100000000001,"totalAddToCart":73,"eCPM":2.19490019036734,"detailPageViewRate":2.7234746965158445,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":72,"addToCart":62,"totalNewToBrandROAS":14.561760651004043,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":17.70313463924797,"purchases":29,"totalNewToBrandDPVs":72,"totalDetailPageViewRate":3.9255872615481637,"totalSales":985.8700000000002,"newToBrandUnitsSold":29,"impressions":25372,"totalNewToBrandPurchases":38,"totalDetailPageView":996,"totalPurchases":42,"combinedProductSales":985.8700000000002,"newToBrandDetailPageViews":66,"totalUnitsSold":44,"clicks":17,"totalNewToBrandDPVRate":0.283777392401072,"totalCost":55.689007630000155},{"date":"2025-02-15","newToBrandROAS":4.738832465033723,"detailPageViews":753,"orderId":592434507266268936,"totalNewToBrandSales":524.84,"unitsSold":31,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":18,"ROAS":8.126550514116593,"combinedUnitsSold":31,"sales":900.0400000000002,"totalAddToCart":51,"eCPM":1.8579292172585642,"detailPageViewRate":1.2631896797570918,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":100,"addToCart":49,"totalNewToBrandROAS":4.738832465033723,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":8.126550514116593,"purchases":24,"totalNewToBrandDPVs":105,"totalDetailPageViewRate":1.348744359262552,"totalSales":900.0400000000002,"newToBrandUnitsSold":18,"impressions":59611,"totalNewToBrandPurchases":18,"totalDetailPageView":804,"totalPurchases":24,"combinedProductSales":900.0400000000002,"newToBrandDetailPageViews":96,"totalUnitsSold":31,"clicks":14,"totalNewToBrandDPVRate":0.17614198721712437,"totalCost":110.75301857000026},{"date":"2025-02-16","newToBrandROAS":9.481112806877558,"detailPageViews":758,"orderId":592434507266268936,"totalNewToBrandSales":1115.4000000000003,"unitsSold":38,"newToBrandPurchases":32,"totalNewToBrandUnitsSold":35,"ROAS":10.721190935114935,"combinedUnitsSold":41,"sales":1187.4700000000003,"totalAddToCart":74,"eCPM":1.8278294024358124,"detailPageViewRate":1.2509076506700112,"totalNewToBrandPurchasesPercentage":87.17948717948718,"totalNewToBrandDPVViews":106,"addToCart":67,"totalNewToBrandROAS":10.070499776017247,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.485913304694154,"purchases":36,"totalNewToBrandDPVs":117,"totalDetailPageViewRate":1.3647765529077827,"totalSales":1272.1700000000003,"newToBrandUnitsSold":33,"impressions":60596,"totalNewToBrandPurchases":34,"totalDetailPageView":827,"totalPurchases":39,"combinedProductSales":1272.1700000000003,"newToBrandDetailPageViews":112,"totalUnitsSold":41,"clicks":21,"totalNewToBrandDPVRate":0.19308205162056902,"totalCost":110.75915047000048},{"date":"2025-02-17","newToBrandROAS":3.0244491650279337,"detailPageViews":757,"orderId":592434507266268936,"totalNewToBrandSales":366.1700000000001,"unitsSold":16,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":12,"ROAS":4.214661953623371,"combinedUnitsSold":17,"sales":465.69,"totalAddToCart":62,"eCPM":1.8188721831171406,"detailPageViewRate":1.2461315598867453,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":102,"addToCart":57,"totalNewToBrandROAS":3.313970168047993,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":4.50418295664343,"purchases":13,"totalNewToBrandDPVs":112,"totalDetailPageViewRate":1.3630078356489101,"totalSales":497.68,"newToBrandUnitsSold":11,"impressions":60748,"totalNewToBrandPurchases":12,"totalDetailPageView":828,"totalPurchases":14,"combinedProductSales":497.68000000000006,"newToBrandDetailPageViews":101,"totalUnitsSold":17,"clicks":18,"totalNewToBrandDPVRate":0.1843682096529927,"totalCost":110.49284738000006},{"date":"2025-02-18","newToBrandROAS":3.6654408662326863,"detailPageViews":567,"orderId":592434507266268936,"totalNewToBrandSales":396.6499999999999,"unitsSold":19,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":13,"ROAS":5.1534259621126495,"combinedUnitsSold":19,"sales":557.67,"totalAddToCart":55,"eCPM":1.828794860406957,"detailPageViewRate":0.9582234840803082,"totalNewToBrandPurchasesPercentage":76.47058823529412,"totalNewToBrandDPVViews":65,"addToCart":48,"totalNewToBrandROAS":3.6654408662326863,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":5.1534259621126495,"purchases":17,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":1.0646927600892313,"totalSales":557.67,"newToBrandUnitsSold":13,"impressions":59172,"totalNewToBrandPurchases":13,"totalDetailPageView":630,"totalPurchases":17,"combinedProductSales":557.67,"newToBrandDetailPageViews":63,"totalUnitsSold":19,"clicks":15,"totalNewToBrandDPVRate":0.11491921854931388,"totalCost":108.21344948000046},{"date":"2025-02-19","newToBrandROAS":3.293853431207553,"detailPageViews":409,"orderId":592434507266268936,"totalNewToBrandSales":418.81999999999994,"unitsSold":18,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":17,"ROAS":4.124706610855437,"combinedUnitsSold":20,"sales":452.11,"totalAddToCart":40,"eCPM":1.618675353387673,"detailPageViewRate":0.603993147852797,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":64,"addToCart":34,"totalNewToBrandROAS":3.8209940562218794,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":4.651847235869764,"purchases":13,"totalNewToBrandDPVs":66,"totalDetailPageViewRate":0.7472384665367121,"totalSales":509.89,"newToBrandUnitsSold":15,"impressions":67716,"totalNewToBrandPurchases":13,"totalDetailPageView":506,"totalPurchases":15,"combinedProductSales":509.89,"newToBrandDetailPageViews":60,"totalUnitsSold":20,"clicks":12,"totalNewToBrandDPVRate":0.09746588693957114,"totalCost":109.61022022999967},{"date":"2025-02-20","newToBrandROAS":4.093590170196494,"detailPageViews":624,"orderId":592434507266268936,"totalNewToBrandSales":656.9700000000001,"unitsSold":21,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":21,"ROAS":5.8100306453876,"combinedUnitsSold":28,"sales":654.0700000000002,"totalAddToCart":61,"eCPM":1.468108114004769,"detailPageViewRate":0.8137609055698283,"totalNewToBrandPurchasesPercentage":74.07407407407408,"totalNewToBrandDPVViews":86,"addToCart":53,"totalNewToBrandROAS":5.835791020992082,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.552231496183187,"purchases":21,"totalNewToBrandDPVs":94,"totalDetailPageViewRate":0.9454754111187909,"totalSales":850.2000000000003,"newToBrandUnitsSold":14,"impressions":76681,"totalNewToBrandPurchases":20,"totalDetailPageView":725,"totalPurchases":27,"combinedProductSales":850.2000000000003,"newToBrandDetailPageViews":89,"totalUnitsSold":28,"clicks":15,"totalNewToBrandDPVRate":0.12258577744160874,"totalCost":112.57599828999969},{"date":"2025-02-21","newToBrandROAS":9.812135841848228,"detailPageViews":952,"orderId":592434507266268936,"totalNewToBrandSales":1115.5100000000002,"unitsSold":45,"newToBrandPurchases":35,"totalNewToBrandUnitsSold":37,"ROAS":12.088288604173897,"combinedUnitsSold":46,"sales":1317.6200000000006,"totalAddToCart":103,"eCPM":1.7927879397687476,"detailPageViewRate":1.5658152272241321,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":112,"addToCart":93,"totalNewToBrandROAS":10.234063554622745,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.51021631694841,"purchases":41,"totalNewToBrandDPVs":116,"totalDetailPageViewRate":1.7697659500978635,"totalSales":1363.6100000000004,"newToBrandUnitsSold":36,"impressions":60799,"totalNewToBrandPurchases":36,"totalDetailPageView":1076,"totalPurchases":42,"combinedProductSales":1363.6100000000004,"newToBrandDetailPageViews":111,"totalUnitsSold":46,"clicks":13,"totalNewToBrandDPVRate":0.1907926117205875,"totalCost":108.99971395000009},{"date":"2025-02-15","newToBrandROAS":7.291000422196996,"detailPageViews":241,"orderId":592531500552192856,"totalNewToBrandSales":929.7900000000001,"unitsSold":28,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":26,"ROAS":8.853613447596507,"combinedUnitsSold":34,"sales":914.7600000000001,"totalAddToCart":41,"eCPM":1.7487056763252418,"detailPageViewRate":0.407893846049692,"totalNewToBrandPurchasesPercentage":73.33333333333333,"totalNewToBrandDPVViews":37,"addToCart":33,"totalNewToBrandROAS":8.99908309003537,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":11.09779481767631,"purchases":24,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":0.5619118543091192,"totalSales":1146.6299999999999,"newToBrandUnitsSold":22,"impressions":59084,"totalNewToBrandPurchases":22,"totalDetailPageView":332,"totalPurchases":30,"combinedProductSales":1146.6299999999999,"newToBrandDetailPageViews":39,"totalUnitsSold":34,"clicks":9,"totalNewToBrandDPVRate":0.06939272899600568,"totalCost":103.32052618000058},{"date":"2025-02-16","newToBrandROAS":8.731961988401324,"detailPageViews":204,"orderId":592531500552192856,"totalNewToBrandSales":952.24,"unitsSold":25,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":27,"ROAS":8.731961988401324,"combinedUnitsSold":27,"sales":900.0600000000001,"totalAddToCart":30,"eCPM":1.6712035223256325,"detailPageViewRate":0.33075002431985473,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":33,"addToCart":25,"totalNewToBrandROAS":9.238187991728635,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":9.238187991728635,"purchases":22,"totalNewToBrandDPVs":40,"totalDetailPageViewRate":0.44424267972372644,"totalSales":952.24,"newToBrandUnitsSold":25,"impressions":61678,"totalNewToBrandPurchases":23,"totalDetailPageView":274,"totalPurchases":23,"combinedProductSales":952.24,"newToBrandDetailPageViews":36,"totalUnitsSold":27,"clicks":8,"totalNewToBrandDPVRate":0.06485294594506956,"totalCost":103.07649085000037},{"date":"2025-02-17","newToBrandROAS":4.860361575487794,"detailPageViews":192,"orderId":592531500552192856,"totalNewToBrandSales":690.2400000000001,"unitsSold":18,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":21,"ROAS":5.565105192190609,"combinedUnitsSold":23,"sales":568.4000000000001,"totalAddToCart":36,"eCPM":1.7281383734899014,"detailPageViewRate":0.32486210280531963,"totalNewToBrandPurchasesPercentage":90.47619047619048,"totalNewToBrandDPVViews":42,"addToCart":29,"totalNewToBrandROAS":6.758019366392762,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":7.462762983095577,"purchases":16,"totalNewToBrandDPVs":46,"totalDetailPageViewRate":0.46022131230753616,"totalSales":762.2200000000001,"newToBrandUnitsSold":16,"impressions":59102,"totalNewToBrandPurchases":19,"totalDetailPageView":272,"totalPurchases":21,"combinedProductSales":762.2200000000001,"newToBrandDetailPageViews":40,"totalUnitsSold":23,"clicks":12,"totalNewToBrandDPVRate":0.07783154546377449,"totalCost":102.13643415000016},{"date":"2025-02-18","newToBrandROAS":6.051965388034096,"detailPageViews":181,"orderId":592531500552192856,"totalNewToBrandSales":738.0300000000002,"unitsSold":23,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":22,"ROAS":7.228600217066038,"combinedUnitsSold":27,"sales":737.0300000000001,"totalAddToCart":31,"eCPM":1.693438952150027,"detailPageViewRate":0.3006195087113222,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":31,"addToCart":25,"totalNewToBrandROAS":7.238407959243517,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":9.339422488502686,"purchases":21,"totalNewToBrandDPVs":35,"totalDetailPageViewRate":0.4218638409540102,"totalSales":952.2500000000001,"newToBrandUnitsSold":19,"impressions":60209,"totalNewToBrandPurchases":20,"totalDetailPageView":254,"totalPurchases":25,"combinedProductSales":952.2500000000001,"newToBrandDetailPageViews":33,"totalUnitsSold":27,"clicks":20,"totalNewToBrandDPVRate":0.05813084422594629,"totalCost":101.96026587000098},{"date":"2025-02-19","newToBrandROAS":2.009982578475978,"detailPageViews":126,"orderId":592531500552192856,"totalNewToBrandSales":409.63000000000005,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":11,"ROAS":2.354981018953613,"combinedUnitsSold":14,"sales":245.67000000000002,"totalAddToCart":24,"eCPM":1.7135235239816227,"detailPageViewRate":0.20696452036793692,"totalNewToBrandPurchasesPercentage":78.57142857142857,"totalNewToBrandDPVViews":21,"addToCart":11,"totalNewToBrandROAS":3.9266938364227157,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.8970798361323835,"purchases":8,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":0.37779237844940866,"totalSales":510.86,"newToBrandUnitsSold":6,"impressions":60880,"totalNewToBrandPurchases":11,"totalDetailPageView":230,"totalPurchases":14,"combinedProductSales":510.86000000000007,"newToBrandDetailPageViews":20,"totalUnitsSold":14,"clicks":14,"totalNewToBrandDPVRate":0.04106438896189225,"totalCost":104.31931214000119},{"date":"2025-02-20","newToBrandROAS":2.6187123978075304,"detailPageViews":187,"orderId":592531500552192856,"totalNewToBrandSales":367.37000000000006,"unitsSold":11,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":3.251295228930936,"combinedUnitsSold":15,"sales":345.80000000000007,"totalAddToCart":26,"eCPM":1.6841527281796331,"detailPageViewRate":0.2961109703572334,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":32,"addToCart":18,"totalNewToBrandROAS":3.4541015854608386,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":4.711745454234124,"purchases":11,"totalNewToBrandDPVs":38,"totalDetailPageViewRate":0.4148720547251077,"totalSales":501.1300000000001,"newToBrandUnitsSold":8,"impressions":63152,"totalNewToBrandPurchases":10,"totalDetailPageView":262,"totalPurchases":15,"combinedProductSales":501.1300000000001,"newToBrandDetailPageViews":31,"totalUnitsSold":15,"clicks":18,"totalNewToBrandDPVRate":0.06017228274638966,"totalCost":106.35761309000019},{"date":"2025-02-21","newToBrandROAS":4.047281971844035,"detailPageViews":237,"orderId":592531500552192856,"totalNewToBrandSales":511.71000000000004,"unitsSold":13,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":14,"ROAS":5.046076414513318,"combinedUnitsSold":16,"sales":515.22,"totalAddToCart":32,"eCPM":1.7812199701685323,"detailPageViewRate":0.41345382226719235,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":38,"addToCart":26,"totalNewToBrandROAS":5.011699394570495,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":6.0104938372397765,"purchases":13,"totalNewToBrandDPVs":45,"totalDetailPageViewRate":0.6123303443703988,"totalSales":613.6899999999999,"newToBrandUnitsSold":11,"impressions":57322,"totalNewToBrandPurchases":14,"totalDetailPageView":351,"totalPurchases":16,"combinedProductSales":613.69,"newToBrandDetailPageViews":40,"totalUnitsSold":16,"clicks":14,"totalNewToBrandDPVRate":0.07850389030389729,"totalCost":102.1030911300006},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-15","newToBrandROAS":2.688189663966816,"detailPageViews":183,"orderId":593107972266925483,"totalNewToBrandSales":583.88,"unitsSold":6,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":8,"ROAS":2.688189663966816,"combinedUnitsSold":9,"sales":401.90000000000003,"totalAddToCart":27,"eCPM":1.859640773555563,"detailPageViewRate":0.2276260961502581,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":40,"addToCart":16,"totalNewToBrandROAS":3.9053998034260875,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":4.424376255347425,"purchases":6,"totalNewToBrandDPVs":42,"totalDetailPageViewRate":0.30972075377822006,"totalSales":661.47,"newToBrandUnitsSold":6,"impressions":80395,"totalNewToBrandPurchases":8,"totalDetailPageView":249,"totalPurchases":9,"combinedProductSales":661.47,"newToBrandDetailPageViews":35,"totalUnitsSold":9,"clicks":17,"totalNewToBrandDPVRate":0.0522420548541576,"totalCost":149.50581998999948},{"date":"2025-02-16","newToBrandROAS":5.799888973662869,"detailPageViews":218,"orderId":593107972266925483,"totalNewToBrandSales":1302.08,"unitsSold":13,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":19,"ROAS":7.0308699775095915,"combinedUnitsSold":24,"sales":1050.8199999999997,"totalAddToCart":29,"eCPM":1.8656601349394677,"detailPageViewRate":0.2721258269878916,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":55,"addToCart":24,"totalNewToBrandROAS":8.71201079187272,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":11.264767517590952,"purchases":12,"totalNewToBrandDPVs":57,"totalDetailPageViewRate":0.36449881413057045,"totalSales":1683.61,"newToBrandUnitsSold":11,"impressions":80110,"totalNewToBrandPurchases":16,"totalDetailPageView":292,"totalPurchases":20,"combinedProductSales":1683.61,"newToBrandDetailPageViews":50,"totalUnitsSold":24,"clicks":23,"totalNewToBrandDPVRate":0.07115216577206342,"totalCost":149.45803341000075},{"date":"2025-02-17","newToBrandROAS":11.361765755003884,"detailPageViews":319,"orderId":593107972266925483,"totalNewToBrandSales":2020.5699999999995,"unitsSold":22,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":26,"ROAS":12.040770138377098,"combinedUnitsSold":29,"sales":1765.8499999999997,"totalAddToCart":52,"eCPM":1.887803485183933,"detailPageViewRate":0.41062739747187393,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":62,"addToCart":39,"totalNewToBrandROAS":13.777624893677611,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":15.177841303857258,"purchases":18,"totalNewToBrandDPVs":71,"totalDetailPageViewRate":0.5741060165280746,"totalSales":2225.9199999999987,"newToBrandUnitsSold":20,"impressions":77686,"totalNewToBrandPurchases":22,"totalDetailPageView":446,"totalPurchases":24,"combinedProductSales":2225.92,"newToBrandDetailPageViews":61,"totalUnitsSold":29,"clicks":27,"totalNewToBrandDPVRate":0.09139355868496253,"totalCost":146.65590154999902},{"date":"2025-02-18","newToBrandROAS":5.256972793761161,"detailPageViews":215,"orderId":593107972266925483,"totalNewToBrandSales":1109.6699999999998,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":16,"ROAS":5.256972793761161,"combinedUnitsSold":16,"sales":764.69,"totalAddToCart":19,"eCPM":1.8637988174922497,"detailPageViewRate":0.2754785639238398,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":64,"addToCart":14,"totalNewToBrandROAS":7.628588055359618,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":7.628588055359618,"purchases":10,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":0.4074520154780514,"totalSales":1109.6699999999998,"newToBrandUnitsSold":11,"impressions":78046,"totalNewToBrandPurchases":15,"totalDetailPageView":318,"totalPurchases":15,"combinedProductSales":1109.6699999999998,"newToBrandDetailPageViews":63,"totalUnitsSold":16,"clicks":25,"totalNewToBrandDPVRate":0.09481587781564718,"totalCost":145.46204251000012},{"date":"2025-02-19","newToBrandROAS":6.818103595836379,"detailPageViews":214,"orderId":593107972266925483,"totalNewToBrandSales":1312.7000000000003,"unitsSold":15,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":18,"ROAS":7.22939066990699,"combinedUnitsSold":19,"sales":1078.7299999999998,"totalAddToCart":41,"eCPM":1.7271597453497423,"detailPageViewRate":0.24770525389788525,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":51,"addToCart":33,"totalNewToBrandROAS":8.797401696798003,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.208688770868614,"purchases":14,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":0.3437778523722987,"totalSales":1374.07,"newToBrandUnitsSold":14,"impressions":86393,"totalNewToBrandPurchases":17,"totalDetailPageView":297,"totalPurchases":18,"combinedProductSales":1374.07,"newToBrandDetailPageViews":49,"totalUnitsSold":19,"clicks":28,"totalNewToBrandDPVRate":0.06945007118632296,"totalCost":149.2145118800003},{"date":"2025-02-20","newToBrandROAS":8.304661574440761,"detailPageViews":265,"orderId":593107972266925483,"totalNewToBrandSales":1336.84,"unitsSold":20,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":19,"ROAS":8.666925315891094,"combinedUnitsSold":23,"sales":1255.55,"totalAddToCart":39,"eCPM":1.8198893296650835,"detailPageViewRate":0.3329062083867239,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":61,"addToCart":33,"totalNewToBrandROAS":9.228061359002709,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.959560762232352,"purchases":19,"totalNewToBrandDPVs":67,"totalDetailPageViewRate":0.4371749453531319,"totalSales":1442.81,"newToBrandUnitsSold":17,"impressions":79602,"totalNewToBrandPurchases":18,"totalDetailPageView":348,"totalPurchases":22,"combinedProductSales":1442.81,"newToBrandDetailPageViews":59,"totalUnitsSold":23,"clicks":19,"totalNewToBrandDPVRate":0.08416873947890757,"totalCost":144.86683041999999},{"date":"2025-02-21","newToBrandROAS":8.945704022976006,"detailPageViews":356,"orderId":593107972266925483,"totalNewToBrandSales":1596.9199999999998,"unitsSold":21,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":25,"ROAS":9.371374567260329,"combinedUnitsSold":28,"sales":1386.7599999999998,"totalAddToCart":45,"eCPM":1.88341829181992,"detailPageViewRate":0.45310491415189197,"totalNewToBrandPurchasesPercentage":88,"totalNewToBrandDPVViews":77,"addToCart":33,"totalNewToBrandROAS":10.791582879481211,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":12.59421214901357,"purchases":18,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":0.6223828736524584,"totalSales":1863.6699999999998,"newToBrandUnitsSold":20,"impressions":78569,"totalNewToBrandPurchases":22,"totalDetailPageView":489,"totalPurchases":25,"combinedProductSales":1863.6699999999998,"newToBrandDetailPageViews":70,"totalUnitsSold":28,"clicks":43,"totalNewToBrandDPVRate":0.11454899515075921,"totalCost":147.9782917699993},{"date":"2025-02-15","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-16","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-17","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-18","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-19","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-20","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-21","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]