[{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":16.524101749162625,"detailPageViews":157,"orderId":576780736497411915,"totalNewToBrandSales":305.02,"unitsSold":9,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":8,"ROAS":18.133606250400646,"combinedUnitsSold":9,"sales":334.72999999999996,"totalAddToCart":13,"eCPM":1.6533002400358214,"detailPageViewRate":1.406180026869682,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":21,"addToCart":11,"totalNewToBrandROAS":16.524101749162625,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":18.133606250400646,"purchases":6,"totalNewToBrandDPVs":25,"totalDetailPageViewRate":1.8271383788625166,"totalSales":334.72999999999996,"newToBrandUnitsSold":8,"impressions":11165,"totalNewToBrandPurchases":5,"totalDetailPageView":204,"totalPurchases":6,"combinedProductSales":334.72999999999996,"newToBrandDetailPageViews":21,"totalUnitsSold":9,"clicks":2,"totalNewToBrandDPVRate":0.22391401701746527,"totalCost":18.459097179999947},{"date":"2025-02-27","newToBrandROAS":2.3264821843510344,"detailPageViews":40,"orderId":576780736497411915,"totalNewToBrandSales":18.6,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":1,"ROAS":2.3264821843510344,"combinedUnitsSold":1,"sales":18.6,"totalAddToCart":4,"eCPM":1.4215688584637263,"detailPageViewRate":0.7112375533428165,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":4,"addToCart":4,"totalNewToBrandROAS":2.3264821843510344,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":2.3264821843510344,"purchases":1,"totalNewToBrandDPVs":4,"totalDetailPageViewRate":0.8179231863442389,"totalSales":18.6,"newToBrandUnitsSold":1,"impressions":5624,"totalNewToBrandPurchases":1,"totalDetailPageView":46,"totalPurchases":1,"combinedProductSales":18.6,"newToBrandDetailPageViews":4,"totalUnitsSold":1,"clicks":1,"totalNewToBrandDPVRate":0.07112375533428165,"totalCost":7.994903259999997},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":6.066428540775907,"detailPageViews":319,"orderId":577005336663286223,"totalNewToBrandSales":1077.03,"unitsSold":13,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":17,"ROAS":6.066428540775907,"combinedUnitsSold":18,"sales":864.75,"totalAddToCart":37,"eCPM":1.869539837239506,"detailPageViewRate":0.41837711647671383,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":80,"addToCart":28,"totalNewToBrandROAS":7.555623626796039,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":8.176261884098663,"purchases":12,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":0.5600220336537831,"totalSales":1165.5,"newToBrandUnitsSold":13,"impressions":76247,"totalNewToBrandPurchases":16,"totalDetailPageView":427,"totalPurchases":17,"combinedProductSales":1165.5,"newToBrandDetailPageViews":79,"totalUnitsSold":18,"clicks":25,"totalNewToBrandDPVRate":0.11803743098089106,"totalCost":142.5468039700006},{"date":"2025-02-27","newToBrandROAS":7.733416189603279,"detailPageViews":89,"orderId":577005336663286223,"totalNewToBrandSales":865.79,"unitsSold":6,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":10,"ROAS":7.733416189603279,"combinedUnitsSold":12,"sales":502.82,"totalAddToCart":11,"eCPM":1.7178559792861112,"detailPageViewRate":0.2351449179634865,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":19,"addToCart":9,"totalNewToBrandROAS":13.315926977440482,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":15.449452878999224,"purchases":6,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.3329017939707786,"totalSales":1004.51,"newToBrandUnitsSold":6,"impressions":37849,"totalNewToBrandPurchases":10,"totalDetailPageView":126,"totalPurchases":12,"combinedProductSales":1004.51,"newToBrandDetailPageViews":23,"totalUnitsSold":12,"clicks":16,"totalNewToBrandDPVRate":0.07133609870802399,"totalCost":65.01913096000003},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":11.012439320417876,"detailPageViews":50,"orderId":577282983386136520,"totalNewToBrandSales":385.69000000000005,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":11.012439320417876,"combinedUnitsSold":6,"sales":385.69000000000005,"totalAddToCart":9,"eCPM":1.6313345507475918,"detailPageViewRate":0.2328939400996786,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":15,"addToCart":7,"totalNewToBrandROAS":11.012439320417876,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":11.012439320417876,"purchases":5,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":0.293446364525595,"totalSales":385.69000000000005,"newToBrandUnitsSold":6,"impressions":21469,"totalNewToBrandPurchases":5,"totalDetailPageView":63,"totalPurchases":5,"combinedProductSales":385.69000000000005,"newToBrandDetailPageViews":17,"totalUnitsSold":6,"clicks":5,"totalNewToBrandDPVRate":0.0838418184358843,"totalCost":35.02312147000005},{"date":"2025-02-27","newToBrandROAS":7.908017847244314,"detailPageViews":30,"orderId":577282983386136520,"totalNewToBrandSales":149.31,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":7.908017847244314,"combinedUnitsSold":2,"sales":149.31,"totalAddToCart":5,"eCPM":1.8105904785193723,"detailPageViewRate":0.28768699654775604,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":2,"addToCart":5,"totalNewToBrandROAS":7.908017847244314,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":7.908017847244314,"purchases":2,"totalNewToBrandDPVs":3,"totalDetailPageViewRate":0.3356348293057154,"totalSales":149.31,"newToBrandUnitsSold":2,"impressions":10428,"totalNewToBrandPurchases":2,"totalDetailPageView":35,"totalPurchases":2,"combinedProductSales":149.31,"newToBrandDetailPageViews":3,"totalUnitsSold":2,"clicks":4,"totalNewToBrandDPVRate":0.028768699654775604,"totalCost":18.880837510000013},{"date":"2025-02-26","newToBrandROAS":2.590716676603235,"detailPageViews":1177,"orderId":577974971928446085,"totalNewToBrandSales":1194.28,"unitsSold":32,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":36,"ROAS":2.7566624755081435,"combinedUnitsSold":40,"sales":1112.66,"totalAddToCart":88,"eCPM":1.7178415345950995,"detailPageViewRate":0.5009341975902384,"totalNewToBrandPurchasesPercentage":87.87878787878788,"totalNewToBrandDPVViews":253,"addToCart":79,"totalNewToBrandROAS":2.9588794971059134,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":3.2709012037957343,"purchases":27,"totalNewToBrandDPVs":269,"totalDetailPageViewRate":0.5749890407344197,"totalSales":1320.2200000000003,"newToBrandUnitsSold":30,"impressions":234961,"totalNewToBrandPurchases":29,"totalDetailPageView":1351,"totalPurchases":33,"combinedProductSales":1320.2200000000003,"newToBrandDetailPageViews":239,"totalUnitsSold":40,"clicks":60,"totalNewToBrandDPVRate":0.11448708509071719,"totalCost":403.62576480999917},{"date":"2025-02-27","newToBrandROAS":2.9695551225613266,"detailPageViews":313,"orderId":577974971928446085,"totalNewToBrandSales":1044.47,"unitsSold":31,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":32,"ROAS":4.534283292542172,"combinedUnitsSold":47,"sales":1165.1799999999998,"totalAddToCart":27,"eCPM":1.6882006605087487,"detailPageViewRate":0.20562884322278865,"totalNewToBrandPurchasesPercentage":79.16666666666666,"totalNewToBrandDPVViews":59,"addToCart":22,"totalNewToBrandROAS":4.064541848093447,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":6.173922595035966,"purchases":15,"totalNewToBrandDPVs":63,"totalDetailPageViewRate":0.2457034740106165,"totalSales":1586.52,"newToBrandUnitsSold":20,"impressions":152216,"totalNewToBrandPurchases":19,"totalDetailPageView":374,"totalPurchases":24,"combinedProductSales":1586.52,"newToBrandDetailPageViews":56,"totalUnitsSold":47,"clicks":22,"totalNewToBrandDPVRate":0.04138855310874021,"totalCost":256.9711517399997},{"date":"2025-02-26","newToBrandROAS":7.81649998990274,"detailPageViews":326,"orderId":580714306967169892,"totalNewToBrandSales":648.1400000000001,"unitsSold":14,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":16,"ROAS":8.46525922722979,"combinedUnitsSold":17,"sales":560.95,"totalAddToCart":29,"eCPM":1.8844007515996002,"detailPageViewRate":0.9270581544149012,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":46,"addToCart":21,"totalNewToBrandROAS":9.781037731592328,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":10.429796968919378,"purchases":12,"totalNewToBrandDPVs":46,"totalDetailPageViewRate":1.1659320346935873,"totalSales":691.1300000000001,"newToBrandUnitsSold":13,"impressions":35165,"totalNewToBrandPurchases":14,"totalDetailPageView":410,"totalPurchases":15,"combinedProductSales":691.1300000000001,"newToBrandDetailPageViews":41,"totalUnitsSold":17,"clicks":8,"totalNewToBrandDPVRate":0.13081188681928055,"totalCost":66.26495242999994},{"date":"2025-02-27","newToBrandROAS":15.44519580979571,"detailPageViews":134,"orderId":580714306967169892,"totalNewToBrandSales":485.07000000000005,"unitsSold":14,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":12,"ROAS":18.43791981553438,"combinedUnitsSold":15,"sales":530.27,"totalAddToCart":24,"eCPM":1.7737604496114467,"detailPageViewRate":0.8264462809917356,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":15,"addToCart":18,"totalNewToBrandROAS":16.866278999229188,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":19.859003004967853,"purchases":14,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":1.079314172936968,"totalSales":571.14,"newToBrandUnitsSold":11,"impressions":16214,"totalNewToBrandPurchases":12,"totalDetailPageView":175,"totalPurchases":15,"combinedProductSales":571.14,"newToBrandDetailPageViews":13,"totalUnitsSold":15,"clicks":7,"totalNewToBrandDPVRate":0.09868015295423707,"totalCost":28.759751929999997},{"date":"2025-02-26","newToBrandROAS":2.571282537708952,"detailPageViews":521,"orderId":581820170785891636,"totalNewToBrandSales":1466.85,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":17,"ROAS":2.571282537708952,"combinedUnitsSold":23,"sales":390.04,"totalAddToCart":100,"eCPM":1.5961911849568002,"detailPageViewRate":0.5482306146286027,"totalNewToBrandPurchasesPercentage":80.95238095238095,"totalNewToBrandDPVViews":77,"addToCart":29,"totalNewToBrandROAS":9.669997411645923,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":11.857209288276719,"purchases":5,"totalNewToBrandDPVs":84,"totalDetailPageViewRate":1.4468658255553335,"totalSales":1798.6299999999997,"newToBrandUnitsSold":5,"impressions":95033,"totalNewToBrandPurchases":17,"totalDetailPageView":1375,"totalPurchases":21,"combinedProductSales":1798.6299999999999,"newToBrandDetailPageViews":39,"totalUnitsSold":23,"clicks":33,"totalNewToBrandDPVRate":0.088390348615744,"totalCost":151.69083687999958},{"date":"2025-02-27","newToBrandROAS":2.9480846018089113,"detailPageViews":166,"orderId":581820170785891636,"totalNewToBrandSales":911.74,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":12,"ROAS":2.9480846018089113,"combinedUnitsSold":14,"sales":219.73000000000002,"totalAddToCart":48,"eCPM":1.5352779615630205,"detailPageViewRate":0.3419366799184296,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":20,"addToCart":15,"totalNewToBrandROAS":12.23267944683592,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":14.050796883649852,"purchases":2,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":0.9907924279564134,"totalSales":1047.25,"newToBrandUnitsSold":2,"impressions":48547,"totalNewToBrandPurchases":12,"totalDetailPageView":481,"totalPurchases":14,"combinedProductSales":1047.25,"newToBrandDetailPageViews":9,"totalUnitsSold":14,"clicks":15,"totalNewToBrandDPVRate":0.04737676890436072,"totalCost":74.53313919999995},{"date":"2025-02-26","newToBrandROAS":42.57712418918559,"detailPageViews":3946,"orderId":584304828906703631,"totalNewToBrandSales":6705.479999999997,"unitsSold":67,"newToBrandPurchases":59,"totalNewToBrandUnitsSold":72,"ROAS":47.89232024284792,"combinedUnitsSold":82,"sales":6620.609999999997,"totalAddToCart":353,"eCPM":2.1724496968554066,"detailPageViewRate":6.201184919774331,"totalNewToBrandPurchasesPercentage":87.65432098765432,"totalNewToBrandDPVViews":256,"addToCart":305,"totalNewToBrandROAS":48.50625479253602,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":55.15146152495,"purchases":66,"totalNewToBrandDPVs":259,"totalDetailPageViewRate":7.191237251111844,"totalSales":7624.109999999995,"newToBrandUnitsSold":60,"impressions":63633,"totalNewToBrandPurchases":71,"totalDetailPageView":4576,"totalPurchases":81,"combinedProductSales":7624.109999999995,"newToBrandDetailPageViews":254,"totalUnitsSold":82,"clicks":26,"totalNewToBrandDPVRate":0.40702151399431113,"totalCost":138.2394915600001},{"date":"2025-02-27","newToBrandROAS":75.10437862911775,"detailPageViews":998,"orderId":584304828906703631,"totalNewToBrandSales":5012.639999999999,"unitsSold":52,"newToBrandPurchases":45,"totalNewToBrandUnitsSold":58,"ROAS":84.00063408453354,"combinedUnitsSold":66,"sales":4782.120000000002,"totalAddToCart":85,"eCPM":2.058191260303687,"detailPageViewRate":3.6080983369486628,"totalNewToBrandPurchasesPercentage":87.3015873015873,"totalNewToBrandDPVViews":54,"addToCart":70,"totalNewToBrandROAS":88.04984785774845,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":100.89940910788812,"purchases":50,"totalNewToBrandDPVs":55,"totalDetailPageViewRate":4.280549530007231,"totalSales":5744.159999999999,"newToBrandUnitsSold":47,"impressions":27660,"totalNewToBrandPurchases":55,"totalDetailPageView":1184,"totalPurchases":63,"combinedProductSales":5744.159999999999,"newToBrandDetailPageViews":55,"totalUnitsSold":66,"clicks":12,"totalNewToBrandDPVRate":0.19884309472161968,"totalCost":56.929570259999984},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":8.19326144367166,"detailPageViews":174,"orderId":587410510249652600,"totalNewToBrandSales":706.14,"unitsSold":5,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":18,"ROAS":8.19326144367166,"combinedUnitsSold":23,"sales":362.95000000000005,"totalAddToCart":35,"eCPM":1.5806250842075216,"detailPageViewRate":0.6208520659387712,"totalNewToBrandPurchasesPercentage":64.28571428571429,"totalNewToBrandDPVViews":16,"addToCart":8,"totalNewToBrandROAS":15.940459115124138,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":22.458724005219725,"purchases":3,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":1.5271533575965175,"totalSales":994.8900000000001,"newToBrandUnitsSold":5,"impressions":28026,"totalNewToBrandPurchases":9,"totalDetailPageView":428,"totalPurchases":14,"combinedProductSales":994.8900000000001,"newToBrandDetailPageViews":18,"totalUnitsSold":23,"clicks":15,"totalNewToBrandDPVRate":0.07849853707271819,"totalCost":44.29859861},{"date":"2025-02-27","newToBrandROAS":8.066111395926471,"detailPageViews":30,"orderId":587410510249652600,"totalNewToBrandSales":435.49,"unitsSold":5,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":8,"ROAS":10.502727496724885,"combinedUnitsSold":13,"sales":201.51,"totalAddToCart":10,"eCPM":1.5549432425642302,"detailPageViewRate":0.24313153415998057,"totalNewToBrandPurchasesPercentage":54.54545454545454,"totalNewToBrandDPVViews":0,"addToCart":2,"totalNewToBrandROAS":22.69779563073158,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":37.397236035184555,"purchases":3,"totalNewToBrandDPVs":2,"totalDetailPageViewRate":0.9320042142799254,"totalSales":717.52,"newToBrandUnitsSold":4,"impressions":12339,"totalNewToBrandPurchases":6,"totalDetailPageView":115,"totalPurchases":11,"combinedProductSales":717.52,"newToBrandDetailPageViews":2,"totalUnitsSold":13,"clicks":4,"totalNewToBrandDPVRate":0.016208768943998704,"totalCost":19.186444670000036},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":10.49754877351159,"detailPageViews":526,"orderId":589088250374805345,"totalNewToBrandSales":622.6700000000001,"unitsSold":25,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":12.719152684710272,"combinedUnitsSold":33,"sales":628.8000000000001,"totalAddToCart":65,"eCPM":2.0471760909354413,"detailPageViewRate":2.1781440225268125,"totalNewToBrandPurchasesPercentage":74.19354838709677,"totalNewToBrandDPVViews":51,"addToCart":50,"totalNewToBrandROAS":12.595157128162445,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":16.40523918874137,"purchases":23,"totalNewToBrandDPVs":52,"totalDetailPageViewRate":2.7951467969688184,"totalSales":811.0300000000002,"newToBrandUnitsSold":21,"impressions":24149,"totalNewToBrandPurchases":23,"totalDetailPageView":675,"totalPurchases":31,"combinedProductSales":811.0300000000002,"newToBrandDetailPageViews":50,"totalUnitsSold":33,"clicks":14,"totalNewToBrandDPVRate":0.21532982732204234,"totalCost":49.43725541999997},{"date":"2025-02-27","newToBrandROAS":13.294036305762077,"detailPageViews":144,"orderId":589088250374805345,"totalNewToBrandSales":536.23,"unitsSold":15,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":16,"ROAS":15.22762704434109,"combinedUnitsSold":19,"sales":412.43000000000006,"totalAddToCart":14,"eCPM":1.8492643049296749,"detailPageViewRate":0.9832036050798854,"totalNewToBrandPurchasesPercentage":82.35294117647058,"totalNewToBrandDPVViews":15,"addToCart":10,"totalNewToBrandROAS":19.79853660011886,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":21.73212733869788,"purchases":13,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":1.2426601119759662,"totalSales":588.6000000000001,"newToBrandUnitsSold":12,"impressions":14646,"totalNewToBrandPurchases":14,"totalDetailPageView":182,"totalPurchases":17,"combinedProductSales":588.6000000000001,"newToBrandDetailPageViews":15,"totalUnitsSold":19,"clicks":8,"totalNewToBrandDPVRate":0.10241704219582139,"totalCost":27.08432501000002},{"date":"2025-02-26","newToBrandROAS":6.779942843647263,"detailPageViews":588,"orderId":592434507266268936,"totalNewToBrandSales":804.5400000000001,"unitsSold":28,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":24,"ROAS":8.066661677964658,"combinedUnitsSold":29,"sales":902.5100000000001,"totalAddToCart":67,"eCPM":1.867741880905482,"detailPageViewRate":0.981603285366098,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":69,"addToCart":56,"totalNewToBrandROAS":7.191002854693783,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":8.47772168901118,"purchases":27,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":1.0884444592834963,"totalSales":948.5000000000001,"newToBrandUnitsSold":23,"impressions":59902,"totalNewToBrandPurchases":24,"totalDetailPageView":652,"totalPurchases":28,"combinedProductSales":948.5000000000001,"newToBrandDetailPageViews":70,"totalUnitsSold":29,"clicks":13,"totalNewToBrandDPVRate":0.12353510734199193,"totalCost":111.88147415000019},{"date":"2025-02-27","newToBrandROAS":4.101214539578765,"detailPageViews":105,"orderId":592434507266268936,"totalNewToBrandSales":271.45,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":8,"ROAS":5.951253564350898,"combinedUnitsSold":10,"sales":289.45,"totalAddToCart":6,"eCPM":1.8092705851499045,"detailPageViewRate":0.39059593780224683,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":20,"addToCart":6,"totalNewToBrandROAS":5.5811635171637635,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":7.431202541935897,"purchases":8,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.4277955509262704,"totalSales":361.43,"newToBrandUnitsSold":6,"impressions":26882,"totalNewToBrandPurchases":8,"totalDetailPageView":115,"totalPurchases":10,"combinedProductSales":361.43,"newToBrandDetailPageViews":19,"totalUnitsSold":10,"clicks":6,"totalNewToBrandDPVRate":0.08183914887285172,"totalCost":48.63681186999973},{"date":"2025-02-26","newToBrandROAS":4.26031813425409,"detailPageViews":137,"orderId":592531500552192856,"totalNewToBrandSales":604,"unitsSold":14,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":16,"ROAS":4.53346014436539,"combinedUnitsSold":17,"sales":481.16,"totalAddToCart":23,"eCPM":1.672132503111562,"detailPageViewRate":0.215839805901722,"totalNewToBrandPurchasesPercentage":94.11764705882352,"totalNewToBrandDPVViews":31,"addToCart":18,"totalNewToBrandROAS":5.690851124774909,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":5.963993134886208,"purchases":14,"totalNewToBrandDPVs":35,"totalDetailPageViewRate":0.2930379846548926,"totalSales":632.99,"newToBrandUnitsSold":13,"impressions":63473,"totalNewToBrandPurchases":16,"totalDetailPageView":186,"totalPurchases":17,"combinedProductSales":632.9900000000001,"newToBrandDetailPageViews":32,"totalUnitsSold":17,"clicks":24,"totalNewToBrandDPVRate":0.055141556252264745,"totalCost":106.13526637000017},{"date":"2025-02-27","newToBrandROAS":3.472321639804538,"detailPageViews":51,"orderId":592531500552192856,"totalNewToBrandSales":207.68,"unitsSold":6,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":6,"ROAS":4.231134292768077,"combinedUnitsSold":8,"sales":200.68,"totalAddToCart":5,"eCPM":1.5514494779366084,"detailPageViewRate":0.16682476857152204,"totalNewToBrandPurchasesPercentage":71.42857142857143,"totalNewToBrandDPVViews":8,"addToCart":5,"totalNewToBrandROAS":4.378722194150261,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":6.296943232400409,"purchases":5,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.25514376369762193,"totalSales":298.66,"newToBrandUnitsSold":5,"impressions":30571,"totalNewToBrandPurchases":5,"totalDetailPageView":78,"totalPurchases":7,"combinedProductSales":298.66,"newToBrandDetailPageViews":8,"totalUnitsSold":8,"clicks":18,"totalNewToBrandDPVRate":0.03598181282915181,"totalCost":47.429361990000054},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-27","newToBrandROAS":null,"detailPageViews":0,"orderId":592911338536372498,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Youth_ Comforter_ Conversion_ Feb Deal","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-02-26","newToBrandROAS":6.537110105935208,"detailPageViews":174,"orderId":593107972266925483,"totalNewToBrandSales":1289.81,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":17,"ROAS":6.537110105935208,"combinedUnitsSold":17,"sales":874.38,"totalAddToCart":33,"eCPM":2.018994278253256,"detailPageViewRate":0.26264547389394555,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":70,"addToCart":22,"totalNewToBrandROAS":9.642981296159897,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.642981296159897,"purchases":10,"totalNewToBrandDPVs":83,"totalDetailPageViewRate":0.36076016241754594,"totalSales":1289.81,"newToBrandUnitsSold":10,"impressions":66249,"totalNewToBrandPurchases":15,"totalDetailPageView":239,"totalPurchases":15,"combinedProductSales":1289.81,"newToBrandDetailPageViews":67,"totalUnitsSold":17,"clicks":20,"totalNewToBrandDPVRate":0.12528490996090508,"totalCost":133.75635193999994},{"date":"2025-02-27","newToBrandROAS":2.0181977421736277,"detailPageViews":47,"orderId":593107972266925483,"totalNewToBrandSales":484.6700000000001,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":2.0181977421736277,"combinedUnitsSold":6,"sales":154.71,"totalAddToCart":10,"eCPM":1.9386839801724856,"detailPageViewRate":0.11886396398674794,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":27,"addToCart":6,"totalNewToBrandROAS":6.322538295516076,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":6.322538295516076,"purchases":2,"totalNewToBrandDPVs":31,"totalDetailPageViewRate":0.19220555878708176,"totalSales":484.6700000000001,"newToBrandUnitsSold":2,"impressions":39541,"totalNewToBrandPurchases":5,"totalDetailPageView":76,"totalPurchases":5,"combinedProductSales":484.6700000000001,"newToBrandDetailPageViews":26,"totalUnitsSold":6,"clicks":8,"totalNewToBrandDPVRate":0.0783996358210465,"totalCost":76.65750326000025},{"date":"2025-02-26","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]