[{"date":"2024-12-31","newToBrandROAS":9.72275575830874,"detailPageViews":123,"orderId":576472636058296080,"totalNewToBrandSales":345.9800000000001,"unitsSold":8,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":11,"ROAS":9.72275575830874,"combinedUnitsSold":13,"sales":248.75000000000003,"totalAddToCart":22,"eCPM":1.921898307542068,"detailPageViewRate":0.9239783653846154,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":14,"addToCart":11,"totalNewToBrandROAS":13.523131808079027,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":16.307260019794935,"purchases":7,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":1.5399639423076923,"totalSales":417.2100000000001,"newToBrandUnitsSold":8,"impressions":13312,"totalNewToBrandPurchases":10,"totalDetailPageView":205,"totalPurchases":12,"combinedProductSales":417.2100000000001,"newToBrandDetailPageViews":15,"totalUnitsSold":13,"clicks":9,"totalNewToBrandDPVRate":0.11268028846153845,"totalCost":25.58431027000001},{"date":"2025-01-01","newToBrandROAS":4.4484096767993435,"detailPageViews":68,"orderId":576472636058296080,"totalNewToBrandSales":413.87000000000006,"unitsSold":5,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":11,"ROAS":4.4484096767993435,"combinedUnitsSold":11,"sales":196.63000000000002,"totalAddToCart":9,"eCPM":1.6639304987765844,"detailPageViewRate":0.2559759081498212,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":6,"addToCart":5,"totalNewToBrandROAS":9.363084539169732,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":9.363084539169732,"purchases":5,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.47430830039525695,"totalSales":413.87000000000006,"newToBrandUnitsSold":5,"impressions":26565,"totalNewToBrandPurchases":10,"totalDetailPageView":126,"totalPurchases":10,"combinedProductSales":413.87000000000006,"newToBrandDetailPageViews":6,"totalUnitsSold":11,"clicks":17,"totalNewToBrandDPVRate":0.02258610954263128,"totalCost":44.20231369999996},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":29.00424533578163,"detailPageViews":116,"orderId":576780736497411915,"totalNewToBrandSales":250.31,"unitsSold":10,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":9,"ROAS":40.01336742180541,"combinedUnitsSold":11,"sales":345.32,"totalAddToCart":9,"eCPM":1.53560781850534,"detailPageViewRate":2.0640569395017794,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":11,"addToCart":9,"totalNewToBrandROAS":29.00424533578163,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":43.256661045506135,"purchases":3,"totalNewToBrandDPVs":12,"totalDetailPageViewRate":3.0071174377224197,"totalSales":373.31,"newToBrandUnitsSold":9,"impressions":5620,"totalNewToBrandPurchases":2,"totalDetailPageView":169,"totalPurchases":4,"combinedProductSales":373.31,"newToBrandDetailPageViews":9,"totalUnitsSold":11,"clicks":2,"totalNewToBrandDPVRate":0.21352313167259787,"totalCost":8.63011594000001},{"date":"2025-01-01","newToBrandROAS":2.408879510401655,"detailPageViews":61,"orderId":576780736497411915,"totalNewToBrandSales":57.81999999999999,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":4.156207963523034,"combinedUnitsSold":3,"sales":61.81999999999999,"totalAddToCart":7,"eCPM":1.2213939398916103,"detailPageViewRate":0.5009032681885367,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":8,"addToCart":6,"totalNewToBrandROAS":3.8872847695066617,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":5.63461322262804,"purchases":2,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":0.6815569058958778,"totalSales":83.80999999999999,"newToBrandUnitsSold":1,"impressions":12178,"totalNewToBrandPurchases":2,"totalDetailPageView":83,"totalPurchases":3,"combinedProductSales":83.80999999999999,"newToBrandDetailPageViews":8,"totalUnitsSold":3,"clicks":4,"totalNewToBrandDPVRate":0.06569223189357859,"totalCost":14.87413540000003},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":576780736497411915,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-01","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":10.98792523306992,"detailPageViews":257,"orderId":577005336663286223,"totalNewToBrandSales":859.6000000000001,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":13,"ROAS":10.98792523306992,"combinedUnitsSold":19,"sales":680.34,"totalAddToCart":27,"eCPM":1.295281738002593,"detailPageViewRate":0.5376344086021506,"totalNewToBrandPurchasesPercentage":68.42105263157895,"totalNewToBrandDPVViews":26,"addToCart":19,"totalNewToBrandROAS":13.883088647362941,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":15.205664414385451,"purchases":10,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.8158654449604619,"totalSales":941.49,"newToBrandUnitsSold":10,"impressions":47802,"totalNewToBrandPurchases":13,"totalDetailPageView":390,"totalPurchases":19,"combinedProductSales":941.49,"newToBrandDetailPageViews":24,"totalUnitsSold":19,"clicks":10,"totalNewToBrandDPVRate":0.05648299234341659,"totalCost":61.917057639999946},{"date":"2025-01-01","newToBrandROAS":13.769805073258475,"detailPageViews":124,"orderId":577005336663286223,"totalNewToBrandSales":1857.73,"unitsSold":20,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":22,"ROAS":14.331408223117885,"combinedUnitsSold":23,"sales":1660.7600000000002,"totalAddToCart":16,"eCPM":1.0254547628444528,"detailPageViewRate":0.10972868697237315,"totalNewToBrandPurchasesPercentage":95.45454545454545,"totalNewToBrandDPVViews":8,"addToCart":16,"totalNewToBrandROAS":16.03114658248801,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":16.592749732347418,"purchases":19,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.1566288515654036,"totalSales":1922.81,"newToBrandUnitsSold":19,"impressions":113006,"totalNewToBrandPurchases":21,"totalDetailPageView":177,"totalPurchases":22,"combinedProductSales":1922.81,"newToBrandDetailPageViews":9,"totalUnitsSold":23,"clicks":40,"totalNewToBrandDPVRate":0.009733996424968586,"totalCost":115.88254093000023},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":577005336663286223,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-01","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":33.21334875568603,"detailPageViews":128,"orderId":577282983386136520,"totalNewToBrandSales":565.6999999999999,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":7,"ROAS":33.21334875568603,"combinedUnitsSold":7,"sales":565.6999999999999,"totalAddToCart":17,"eCPM":1.8720936942185056,"detailPageViewRate":1.4069026159595515,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":26,"addToCart":13,"totalNewToBrandROAS":33.21334875568603,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":33.21334875568603,"purchases":6,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":1.6157397230160475,"totalSales":565.6999999999999,"newToBrandUnitsSold":7,"impressions":9098,"totalNewToBrandPurchases":6,"totalDetailPageView":147,"totalPurchases":6,"combinedProductSales":565.6999999999999,"newToBrandDetailPageViews":24,"totalUnitsSold":7,"clicks":5,"totalNewToBrandDPVRate":0.2967685205539679,"totalCost":17.032308429999965},{"date":"2025-01-01","newToBrandROAS":10.624334366419218,"detailPageViews":73,"orderId":577282983386136520,"totalNewToBrandSales":335.09000000000003,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":5,"ROAS":13.77085028338368,"combinedUnitsSold":6,"sales":405.18,"totalAddToCart":7,"eCPM":1.324287503825728,"detailPageViewRate":0.3285624268611036,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":17,"addToCart":7,"totalNewToBrandROAS":11.38870186450229,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":14.535217781466752,"purchases":5,"totalNewToBrandDPVs":19,"totalDetailPageViewRate":0.3870735439733549,"totalSales":427.67,"newToBrandUnitsSold":4,"impressions":22218,"totalNewToBrandPurchases":5,"totalDetailPageView":86,"totalPurchases":6,"combinedProductSales":427.67,"newToBrandDetailPageViews":17,"totalUnitsSold":6,"clicks":11,"totalNewToBrandDPVRate":0.08551624808713655,"totalCost":29.423019760000027},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":12.09741828734243,"detailPageViews":1180,"orderId":577974971928446085,"totalNewToBrandSales":921.9899999999999,"unitsSold":25,"newToBrandPurchases":24,"totalNewToBrandUnitsSold":28,"ROAS":12.71285426290545,"combinedUnitsSold":29,"sales":826.0600000000001,"totalAddToCart":75,"eCPM":1.9090497661368504,"detailPageViewRate":3.4668155242823984,"totalNewToBrandPurchasesPercentage":96.55172413793103,"totalNewToBrandDPVViews":174,"addToCart":68,"totalNewToBrandROAS":14.189192675902712,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":14.804628651465732,"purchases":25,"totalNewToBrandDPVs":189,"totalDetailPageViewRate":3.925140288509563,"totalSales":961.9799999999999,"newToBrandUnitsSold":24,"impressions":34037,"totalNewToBrandPurchases":28,"totalDetailPageView":1336,"totalPurchases":29,"combinedProductSales":961.9799999999999,"newToBrandDetailPageViews":160,"totalUnitsSold":29,"clicks":22,"totalNewToBrandDPVRate":0.555278079736757,"totalCost":64.97832688999998},{"date":"2025-01-01","newToBrandROAS":7.304751972485667,"detailPageViews":919,"orderId":577974971928446085,"totalNewToBrandSales":1428.2700000000002,"unitsSold":63,"newToBrandPurchases":36,"totalNewToBrandUnitsSold":42,"ROAS":11.177745391460958,"combinedUnitsSold":68,"sales":2003.8300000000002,"totalAddToCart":72,"eCPM":1.1723940703294107,"detailPageViewRate":0.6010110588650766,"totalNewToBrandPurchasesPercentage":82.97872340425532,"totalNewToBrandDPVViews":114,"addToCart":68,"totalNewToBrandROAS":7.967162089729141,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":12.013525668232237,"purchases":43,"totalNewToBrandDPVs":127,"totalDetailPageViewRate":0.68145105912667,"totalSales":2153.66,"newToBrandUnitsSold":38,"impressions":152909,"totalNewToBrandPurchases":39,"totalDetailPageView":1042,"totalPurchases":47,"combinedProductSales":2153.66,"newToBrandDetailPageViews":111,"totalUnitsSold":68,"clicks":41,"totalNewToBrandDPVRate":0.08305593522945019,"totalCost":179.26960489999985},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":577974971928446085,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":8.474564833480688,"detailPageViews":653,"orderId":580714306967169892,"totalNewToBrandSales":258.51,"unitsSold":7,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":7,"ROAS":8.474564833480688,"combinedUnitsSold":8,"sales":258.51,"totalAddToCart":46,"eCPM":1.5244488340829638,"detailPageViewRate":3.2633683158420785,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":75,"addToCart":40,"totalNewToBrandROAS":8.474564833480688,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.785203114562881,"purchases":7,"totalNewToBrandDPVs":78,"totalDetailPageViewRate":3.6231884057971016,"totalSales":298.49,"newToBrandUnitsSold":7,"impressions":20010,"totalNewToBrandPurchases":7,"totalDetailPageView":725,"totalPurchases":8,"combinedProductSales":298.49,"newToBrandDetailPageViews":75,"totalUnitsSold":8,"clicks":9,"totalNewToBrandDPVRate":0.38980509745127434,"totalCost":30.504221170000104},{"date":"2025-01-01","newToBrandROAS":15.089082885015424,"detailPageViews":304,"orderId":580714306967169892,"totalNewToBrandSales":876.7399999999999,"unitsSold":24,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":24,"ROAS":16.64244176317504,"combinedUnitsSold":28,"sales":897.07,"totalAddToCart":32,"eCPM":1.4715008337200681,"detailPageViewRate":0.8298981736780323,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":38,"addToCart":29,"totalNewToBrandROAS":16.26527962304623,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":19.30242738303083,"purchases":24,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":0.9554748710108925,"totalSales":1040.45,"newToBrandUnitsSold":22,"impressions":36631,"totalNewToBrandPurchases":24,"totalDetailPageView":350,"totalPurchases":28,"combinedProductSales":1040.4499999999998,"newToBrandDetailPageViews":35,"totalUnitsSold":28,"clicks":20,"totalNewToBrandDPVRate":0.11192705631841882,"totalCost":53.90254703999982},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":580714306967169892,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":5.1308452608042385,"detailPageViews":464,"orderId":581820170785891636,"totalNewToBrandSales":1119.37,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":14,"ROAS":5.1308452608042385,"combinedUnitsSold":14,"sales":436.26,"totalAddToCart":85,"eCPM":1.2084382817185602,"detailPageViewRate":0.6594562328562698,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":55,"addToCart":24,"totalNewToBrandROAS":13.164888505905743,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":13.164888505905743,"purchases":4,"totalNewToBrandDPVs":63,"totalDetailPageViewRate":1.611688293230625,"totalSales":1119.37,"newToBrandUnitsSold":4,"impressions":70361,"totalNewToBrandPurchases":13,"totalDetailPageView":1134,"totalPurchases":13,"combinedProductSales":1119.3700000000001,"newToBrandDetailPageViews":30,"totalUnitsSold":14,"clicks":26,"totalNewToBrandDPVRate":0.08953823851281249,"totalCost":85.02692593999961},{"date":"2025-01-01","newToBrandROAS":0,"detailPageViews":235,"orderId":581820170785891636,"totalNewToBrandSales":448.03,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":4,"ROAS":0,"combinedUnitsSold":6,"sales":0,"totalAddToCart":29,"eCPM":1.1451424053119896,"detailPageViewRate":0.24173472956570044,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":30,"addToCart":7,"totalNewToBrandROAS":4.024563507780543,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":5.518941976084834,"purchases":0,"totalNewToBrandDPVs":39,"totalDetailPageViewRate":0.5585615240603206,"totalSales":614.3900000000001,"newToBrandUnitsSold":0,"impressions":97214,"totalNewToBrandPurchases":4,"totalDetailPageView":543,"totalPurchases":6,"combinedProductSales":614.3900000000001,"newToBrandDetailPageViews":24,"totalUnitsSold":6,"clicks":35,"totalNewToBrandDPVRate":0.04011767852366943,"totalCost":111.32387378999978},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":581820170785891636,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":58.210357755366864,"detailPageViews":4136,"orderId":584304828906703631,"totalNewToBrandSales":7007.109999999997,"unitsSold":69,"newToBrandPurchases":59,"totalNewToBrandUnitsSold":72,"ROAS":68.13867935544062,"combinedUnitsSold":87,"sales":6997.439999999999,"totalAddToCart":316,"eCPM":2.08477831137458,"detailPageViewRate":8.396435169207656,"totalNewToBrandPurchasesPercentage":83.72093023255815,"totalNewToBrandDPVViews":133,"addToCart":256,"totalNewToBrandROAS":68.2328425107327,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":81.15159895984495,"purchases":69,"totalNewToBrandDPVs":137,"totalDetailPageViewRate":10.09764713047362,"totalSales":8333.789999999997,"newToBrandUnitsSold":59,"impressions":49259,"totalNewToBrandPurchases":72,"totalDetailPageView":4974,"totalPurchases":86,"combinedProductSales":8333.789999999997,"newToBrandDetailPageViews":123,"totalUnitsSold":87,"clicks":34,"totalNewToBrandDPVRate":0.27812176455064047,"totalCost":102.69409484000043},{"date":"2025-01-01","newToBrandROAS":29.80258034916854,"detailPageViews":2809,"orderId":584304828906703631,"totalNewToBrandSales":6058.709999999996,"unitsSold":67,"newToBrandPurchases":54,"totalNewToBrandUnitsSold":64,"ROAS":34.758027964592124,"combinedUnitsSold":77,"sales":6241.0099999999975,"totalAddToCart":160,"eCPM":2.001225203793899,"detailPageViewRate":3.1307468542068366,"totalNewToBrandPurchasesPercentage":82.43243243243244,"totalNewToBrandDPVViews":76,"addToCart":139,"totalNewToBrandROAS":33.742745422512364,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":39.576860765110524,"purchases":64,"totalNewToBrandDPVs":77,"totalDetailPageViewRate":3.7158811007211088,"totalSales":7106.2599999999975,"newToBrandUnitsSold":57,"impressions":89723,"totalNewToBrandPurchases":61,"totalDetailPageView":3334,"totalPurchases":74,"combinedProductSales":7106.2599999999975,"newToBrandDetailPageViews":68,"totalUnitsSold":77,"clicks":54,"totalNewToBrandDPVRate":0.08581968948875984,"totalCost":179.55592896000002},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":584304828906703631,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":7.344577163317287,"detailPageViews":332,"orderId":585007859319802876,"totalNewToBrandSales":357.75,"unitsSold":6,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":7,"ROAS":7.344577163317287,"combinedUnitsSold":7,"sales":318.76,"totalAddToCart":29,"eCPM":1.7404149889722105,"detailPageViewRate":1.3313550146368849,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":1,"addToCart":27,"totalNewToBrandROAS":8.242949178619524,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":8.242949178619524,"purchases":6,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":1.5438906043228937,"totalSales":357.75,"newToBrandUnitsSold":6,"impressions":24937,"totalNewToBrandPurchases":7,"totalDetailPageView":385,"totalPurchases":7,"combinedProductSales":357.75,"newToBrandDetailPageViews":1,"totalUnitsSold":7,"clicks":7,"totalNewToBrandDPVRate":0.004010105465773749,"totalCost":43.40072858000001},{"date":"2025-01-01","newToBrandROAS":6.508809534663417,"detailPageViews":181,"orderId":585007859319802876,"totalNewToBrandSales":539.61,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":10,"ROAS":7.348448198765111,"combinedUnitsSold":12,"sales":559.1600000000001,"totalAddToCart":20,"eCPM":1.6318654869287368,"detailPageViewRate":0.3881704518647194,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":2,"addToCart":14,"totalNewToBrandROAS":7.091523235810217,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":8.502704950495454,"purchases":9,"totalNewToBrandDPVs":2,"totalDetailPageViewRate":0.5039782109845804,"totalSales":646.99,"newToBrandUnitsSold":9,"impressions":46629,"totalNewToBrandPurchases":9,"totalDetailPageView":235,"totalPurchases":11,"combinedProductSales":646.99,"newToBrandDetailPageViews":2,"totalUnitsSold":12,"clicks":19,"totalNewToBrandDPVRate":0.0042891762636985565,"totalCost":76.09225579000007},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-01","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-01","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":27.37100945141422,"detailPageViews":192,"orderId":587410510249652600,"totalNewToBrandSales":1112.66,"unitsSold":11,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":16,"ROAS":29.99619409840756,"combinedUnitsSold":18,"sales":593.94,"totalAddToCart":35,"eCPM":1.5512779661548095,"detailPageViewRate":1.5042306486994672,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":18,"addToCart":15,"totalNewToBrandROAS":56.19349652411718,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":58.81868117111052,"purchases":9,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":3.1181447821999373,"totalSales":1164.64,"newToBrandUnitsSold":9,"impressions":12764,"totalNewToBrandPurchases":13,"totalDetailPageView":398,"totalPurchases":15,"combinedProductSales":1164.64,"newToBrandDetailPageViews":11,"totalUnitsSold":18,"clicks":12,"totalNewToBrandDPVRate":0.14102162331557505,"totalCost":19.80051195999999},{"date":"2025-01-01","newToBrandROAS":4.301564306238649,"detailPageViews":114,"orderId":587410510249652600,"totalNewToBrandSales":551.39,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":11,"ROAS":5.027617406116182,"combinedUnitsSold":17,"sales":179.97000000000003,"totalAddToCart":15,"eCPM":1.3098276526766504,"detailPageViewRate":0.41713930257235904,"totalNewToBrandPurchasesPercentage":68.75,"totalNewToBrandDPVViews":12,"addToCart":3,"totalNewToBrandROAS":15.40355593464689,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":21.92518333620172,"purchases":5,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":1.0501664898093601,"totalSales":784.84,"newToBrandUnitsSold":4,"impressions":27329,"totalNewToBrandPurchases":11,"totalDetailPageView":287,"totalPurchases":16,"combinedProductSales":784.84,"newToBrandDetailPageViews":8,"totalUnitsSold":17,"clicks":17,"totalNewToBrandDPVRate":0.0548867503384683,"totalCost":35.796279920000174},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":587410510249652600,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-01","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":10.777940949453294,"detailPageViews":322,"orderId":589088250374805345,"totalNewToBrandSales":496.25000000000006,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":13,"ROAS":13.416229036691568,"combinedUnitsSold":15,"sales":349.1500000000001,"totalAddToCart":29,"eCPM":0.8979832083088939,"detailPageViewRate":1.1110727718160174,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":67,"addToCart":20,"totalNewToBrandROAS":19.068605640722296,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":21.70689372796057,"purchases":12,"totalNewToBrandDPVs":74,"totalDetailPageViewRate":1.7390704254511575,"totalSales":564.9100000000001,"newToBrandUnitsSold":10,"impressions":28981,"totalNewToBrandPurchases":12,"totalDetailPageView":504,"totalPurchases":14,"combinedProductSales":564.9100000000001,"newToBrandDetailPageViews":60,"totalUnitsSold":15,"clicks":15,"totalNewToBrandDPVRate":0.25533970532417793,"totalCost":26.024451360000054},{"date":"2025-01-01","newToBrandROAS":12.234302109078891,"detailPageViews":278,"orderId":589088250374805345,"totalNewToBrandSales":823.9800000000002,"unitsSold":24,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":28,"ROAS":13.636050921899537,"combinedUnitsSold":31,"sales":621.32,"totalAddToCart":35,"eCPM":0.8175352849248207,"detailPageViewRate":0.498797861269602,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":62,"addToCart":28,"totalNewToBrandROAS":18.083810658962825,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":19.485559471783475,"purchases":23,"totalNewToBrandDPVs":67,"totalDetailPageViewRate":0.6513079987081495,"totalSales":887.8500000000004,"newToBrandUnitsSold":21,"impressions":55734,"totalNewToBrandPurchases":24,"totalDetailPageView":363,"totalPurchases":27,"combinedProductSales":887.8500000000004,"newToBrandDetailPageViews":58,"totalUnitsSold":31,"clicks":24,"totalNewToBrandDPVRate":0.12021387303979617,"totalCost":45.56451156999996},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":589088250374805345,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":18.040066746306813,"detailPageViews":780,"orderId":592434507266268936,"totalNewToBrandSales":995.7000000000002,"unitsSold":29,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":29,"ROAS":19.75388282701092,"combinedUnitsSold":31,"sales":1014.0800000000002,"totalAddToCart":58,"eCPM":2.008990343208232,"detailPageViewRate":3.052479160959574,"totalNewToBrandPurchasesPercentage":93.33333333333333,"totalNewToBrandDPVViews":90,"addToCart":53,"totalNewToBrandROAS":19.395847596693333,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":21.109663677397442,"purchases":28,"totalNewToBrandDPVs":93,"totalDetailPageViewRate":3.3538136422337885,"totalSales":1083.6800000000003,"newToBrandUnitsSold":27,"impressions":25553,"totalNewToBrandPurchases":28,"totalDetailPageView":857,"totalPurchases":30,"combinedProductSales":1083.6800000000003,"newToBrandDetailPageViews":85,"totalUnitsSold":31,"clicks":6,"totalNewToBrandDPVRate":0.3639494384221031,"totalCost":51.33573023999995},{"date":"2025-01-01","newToBrandROAS":10.019180621580245,"detailPageViews":611,"orderId":592434507266268936,"totalNewToBrandSales":952.5600000000002,"unitsSold":31,"newToBrandPurchases":25,"totalNewToBrandUnitsSold":27,"ROAS":12.082699034223667,"combinedUnitsSold":32,"sales":1100.5200000000002,"totalAddToCart":38,"eCPM":1.881554670509016,"detailPageViewRate":1.2621880680879194,"totalNewToBrandPurchasesPercentage":83.87096774193549,"totalNewToBrandDPVViews":78,"addToCart":37,"totalNewToBrandROAS":10.458234100279954,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":12.521752512923376,"purchases":30,"totalNewToBrandDPVs":80,"totalDetailPageViewRate":1.3076351016360932,"totalSales":1140.5100000000002,"newToBrandUnitsSold":26,"impressions":48408,"totalNewToBrandPurchases":26,"totalDetailPageView":633,"totalPurchases":31,"combinedProductSales":1140.5100000000002,"newToBrandDetailPageViews":79,"totalUnitsSold":32,"clicks":15,"totalNewToBrandDPVRate":0.16526194017517765,"totalCost":91.08229849000045},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":592434507266268936,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":6.196125441745587,"detailPageViews":267,"orderId":592531500552192856,"totalNewToBrandSales":313.27000000000004,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":11,"ROAS":7.05069643060651,"combinedUnitsSold":12,"sales":181.43,"totalAddToCart":32,"eCPM":1.6147220023845494,"detailPageViewRate":1.6754518072289157,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":37,"addToCart":21,"totalNewToBrandROAS":12.174236183740845,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":13.028807172601768,"purchases":7,"totalNewToBrandDPVs":39,"totalDetailPageViewRate":2.522590361445783,"totalSales":335.26000000000005,"newToBrandUnitsSold":6,"impressions":15936,"totalNewToBrandPurchases":11,"totalDetailPageView":402,"totalPurchases":12,"combinedProductSales":335.26000000000005,"newToBrandDetailPageViews":37,"totalUnitsSold":12,"clicks":4,"totalNewToBrandDPVRate":0.24472891566265062,"totalCost":25.73220983000018},{"date":"2025-01-01","newToBrandROAS":11.434483262190358,"detailPageViews":296,"orderId":592531500552192856,"totalNewToBrandSales":1078.23,"unitsSold":40,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":37,"ROAS":13.229138963394867,"combinedUnitsSold":44,"sales":1113.2300000000002,"totalAddToCart":37,"eCPM":0.6090841320082807,"detailPageViewRate":0.21424745581146223,"totalNewToBrandPurchasesPercentage":82.92682926829268,"totalNewToBrandDPVViews":28,"addToCart":34,"totalNewToBrandROAS":12.81321425446785,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":14.607869955672356,"purchases":37,"totalNewToBrandDPVs":28,"totalDetailPageViewRate":0.27577121846002406,"totalSales":1229.25,"newToBrandUnitsSold":34,"impressions":138158,"totalNewToBrandPurchases":34,"totalDetailPageView":381,"totalPurchases":41,"combinedProductSales":1229.25,"newToBrandDetailPageViews":28,"totalUnitsSold":44,"clicks":27,"totalNewToBrandDPVRate":0.02026665122540859,"totalCost":84.14984551000005},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":592531500552192856,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":35.46899307583838,"detailPageViews":306,"orderId":593107972266925483,"totalNewToBrandSales":2054.3199999999997,"unitsSold":23,"newToBrandPurchases":20,"totalNewToBrandUnitsSold":23,"ROAS":37.853802662994994,"combinedUnitsSold":25,"sales":2117.76,"totalAddToCart":42,"eCPM":2.2765316935910462,"detailPageViewRate":1.2451678535096644,"totalNewToBrandPurchasesPercentage":91.30434782608695,"totalNewToBrandDPVViews":85,"addToCart":39,"totalNewToBrandROAS":36.71984733239076,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":39.104656919547374,"purchases":22,"totalNewToBrandDPVs":98,"totalDetailPageViewRate":1.5422177009155646,"totalSales":2187.74,"newToBrandUnitsSold":21,"impressions":24575,"totalNewToBrandPurchases":21,"totalDetailPageView":379,"totalPurchases":23,"combinedProductSales":2187.74,"newToBrandDetailPageViews":79,"totalUnitsSold":25,"clicks":21,"totalNewToBrandDPVRate":0.39877924720244146,"totalCost":55.94576636999996},{"date":"2025-01-01","newToBrandROAS":17.982146227466266,"detailPageViews":213,"orderId":593107972266925483,"totalNewToBrandSales":2397.6500000000005,"unitsSold":31,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":30,"ROAS":19.86942006222788,"combinedUnitsSold":35,"sales":2481.58,"totalAddToCart":35,"eCPM":2.3463166518880367,"detailPageViewRate":0.400150291189179,"totalNewToBrandPurchasesPercentage":88.23529411764706,"totalNewToBrandDPVViews":72,"addToCart":29,"totalNewToBrandROAS":19.197412540478524,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":21.411362258564033,"purchases":30,"totalNewToBrandDPVs":78,"totalDetailPageViewRate":0.4903250046965997,"totalSales":2674.1600000000008,"newToBrandUnitsSold":27,"impressions":53230,"totalNewToBrandPurchases":30,"totalDetailPageView":261,"totalPurchases":34,"combinedProductSales":2674.1600000000008,"newToBrandDetailPageViews":67,"totalUnitsSold":35,"clicks":31,"totalNewToBrandDPVRate":0.14653390944955852,"totalCost":124.8944353800002},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":593107972266925483,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-31","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-01","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2025-01-02","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]