[{"date":"2024-12-15","newToBrandROAS":13.163799028266203,"detailPageViews":213,"orderId":576472636058296080,"totalNewToBrandSales":1101.2499999999998,"unitsSold":20,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":37,"ROAS":14.353244846747359,"combinedUnitsSold":40,"sales":623.3900000000001,"totalAddToCart":47,"eCPM":2.3291677444092866,"detailPageViewRate":1.1422748967662357,"totalNewToBrandPurchasesPercentage":90.32258064516128,"totalNewToBrandDPVViews":32,"addToCart":20,"totalNewToBrandROAS":25.355733790212426,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":27.18963544414244,"purchases":15,"totalNewToBrandDPVs":36,"totalDetailPageViewRate":2.6653080924545502,"totalSales":1180.9,"newToBrandUnitsSold":18,"impressions":18647,"totalNewToBrandPurchases":28,"totalDetailPageView":497,"totalPurchases":31,"combinedProductSales":1180.9,"newToBrandDetailPageViews":24,"totalUnitsSold":40,"clicks":8,"totalNewToBrandDPVRate":0.19306054593232155,"totalCost":43.43199092999997},{"date":"2024-12-16","newToBrandROAS":10.9836682674952,"detailPageViews":24,"orderId":576472636058296080,"totalNewToBrandSales":688.73,"unitsSold":14,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":22,"ROAS":12.463614327902294,"combinedUnitsSold":27,"sales":432.2,"totalAddToCart":10,"eCPM":2.301210398832034,"detailPageViewRate":0.15926737009755126,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":2,"addToCart":1,"totalNewToBrandROAS":19.86132599735342,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":23.827650649504463,"purchases":12,"totalNewToBrandDPVs":2,"totalDetailPageViewRate":0.5109828123963103,"totalSales":826.27,"newToBrandUnitsSold":12,"impressions":15069,"totalNewToBrandPurchases":20,"totalDetailPageView":77,"totalPurchases":25,"combinedProductSales":826.27,"newToBrandDetailPageViews":1,"totalUnitsSold":27,"clicks":9,"totalNewToBrandDPVRate":0.013272280841462605,"totalCost":34.67693949999992},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576472636058296080,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":10.621278256084201,"detailPageViews":99,"orderId":576780736497411915,"totalNewToBrandSales":199.95999999999998,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":10.621278256084201,"combinedUnitsSold":4,"sales":151.97,"totalAddToCart":6,"eCPM":0.4087553045366247,"detailPageViewRate":0.2828248200205691,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":12,"addToCart":4,"totalNewToBrandROAS":13.975329341887194,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":13.975329341887194,"purchases":2,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":0.5799337218603589,"totalSales":199.95999999999998,"newToBrandUnitsSold":3,"impressions":35004,"totalNewToBrandPurchases":3,"totalDetailPageView":203,"totalPurchases":3,"combinedProductSales":199.95999999999998,"newToBrandDetailPageViews":12,"totalUnitsSold":4,"clicks":9,"totalNewToBrandDPVRate":0.04285224545766198,"totalCost":14.308070680000009},{"date":"2024-12-16","newToBrandROAS":0,"detailPageViews":33,"orderId":576780736497411915,"totalNewToBrandSales":29.99,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":1,"ROAS":0,"combinedUnitsSold":1,"sales":0,"totalAddToCart":6,"eCPM":0.9112730710021996,"detailPageViewRate":0.25918944392082943,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":4,"addToCart":2,"totalNewToBrandROAS":2.5848259148706028,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":2.5848259148706028,"purchases":0,"totalNewToBrandDPVs":4,"totalDetailPageViewRate":0.44769085768143263,"totalSales":29.99,"newToBrandUnitsSold":0,"impressions":12732,"totalNewToBrandPurchases":1,"totalDetailPageView":57,"totalPurchases":1,"combinedProductSales":29.99,"newToBrandDetailPageViews":2,"totalUnitsSold":1,"clicks":3,"totalNewToBrandDPVRate":0.031416902293433864,"totalCost":11.602328740000004},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576780736497411915,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-16","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":35.69192876356324,"detailPageViews":1118,"orderId":577005336663286223,"totalNewToBrandSales":5603.269999999993,"unitsSold":73,"newToBrandPurchases":64,"totalNewToBrandUnitsSold":100,"ROAS":39.430317309257084,"combinedUnitsSold":109,"sales":4123.509999999996,"totalAddToCart":144,"eCPM":1.5666518565735832,"detailPageViewRate":1.6748561840843719,"totalNewToBrandPurchasesPercentage":91.50943396226415,"totalNewToBrandDPVViews":47,"addToCart":85,"totalNewToBrandROAS":53.5802542177516,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":59.02341296404988,"purchases":70,"totalNewToBrandDPVs":50,"totalDetailPageViewRate":2.741490891658677,"totalSales":6172.499999999993,"newToBrandUnitsSold":67,"impressions":66752,"totalNewToBrandPurchases":97,"totalDetailPageView":1830,"totalPurchases":106,"combinedProductSales":6172.499999999993,"newToBrandDetailPageViews":41,"totalUnitsSold":109,"clicks":21,"totalNewToBrandDPVRate":0.07490412272291468,"totalCost":104.57714472999983},{"date":"2024-12-16","newToBrandROAS":18.20568661985785,"detailPageViews":198,"orderId":577005336663286223,"totalNewToBrandSales":3363.499999999998,"unitsSold":36,"newToBrandPurchases":34,"totalNewToBrandUnitsSold":61,"ROAS":20.75545129484768,"combinedUnitsSold":70,"sales":1855.7900000000002,"totalAddToCart":35,"eCPM":1.709732539964812,"detailPageViewRate":0.3786140431390546,"totalNewToBrandPurchasesPercentage":87.14285714285714,"totalNewToBrandDPVViews":5,"addToCart":21,"totalNewToBrandROAS":37.617920362875175,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":43.67593217906515,"purchases":36,"totalNewToBrandDPVs":5,"totalDetailPageViewRate":0.5239406455560655,"totalSales":3905.159999999998,"newToBrandUnitsSold":34,"impressions":52296,"totalNewToBrandPurchases":61,"totalDetailPageView":274,"totalPurchases":70,"combinedProductSales":3905.159999999997,"newToBrandDetailPageViews":5,"totalUnitsSold":70,"clicks":25,"totalNewToBrandDPVRate":0.009560960685329661,"totalCost":89.41217290999981},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577005336663286223,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-16","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":31.882331971004213,"detailPageViews":158,"orderId":577282983386136520,"totalNewToBrandSales":820.3299999999999,"unitsSold":12,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":13,"ROAS":37.212114438523116,"combinedUnitsSold":15,"sales":810.9499999999998,"totalAddToCart":15,"eCPM":1.4236108087274633,"detailPageViewRate":1.0321400574862816,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":31,"addToCart":12,"totalNewToBrandROAS":37.64253509754445,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":42.972317565063356,"purchases":10,"totalNewToBrandDPVs":31,"totalDetailPageViewRate":1.3391690619284036,"totalSales":936.4799999999998,"newToBrandUnitsSold":10,"impressions":15308,"totalNewToBrandPurchases":10,"totalDetailPageView":205,"totalPurchases":12,"combinedProductSales":936.48,"newToBrandDetailPageViews":26,"totalUnitsSold":15,"clicks":7,"totalNewToBrandDPVRate":0.20250849229161225,"totalCost":21.792634260000007},{"date":"2024-12-16","newToBrandROAS":12.200003258075071,"detailPageViews":22,"orderId":577282983386136520,"totalNewToBrandSales":312.28999999999996,"unitsSold":3,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":5,"ROAS":12.200003258075071,"combinedUnitsSold":5,"sales":221.31,"totalAddToCart":0,"eCPM":1.5738468757591524,"detailPageViewRate":0.19087280930071143,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":8,"addToCart":0,"totalNewToBrandROAS":17.215394774137017,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":17.215394774137017,"purchases":3,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":0.22557695644629533,"totalSales":312.28999999999996,"newToBrandUnitsSold":3,"impressions":11526,"totalNewToBrandPurchases":5,"totalDetailPageView":26,"totalPurchases":5,"combinedProductSales":312.28999999999996,"newToBrandDetailPageViews":7,"totalUnitsSold":5,"clicks":7,"totalNewToBrandDPVRate":0.0694082942911678,"totalCost":18.14015908999999},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577282983386136520,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":7.521704206158475,"detailPageViews":1257,"orderId":577974971928446085,"totalNewToBrandSales":1723.18,"unitsSold":41,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":55,"ROAS":8.246892822567547,"combinedUnitsSold":60,"sales":1371.13,"totalAddToCart":123,"eCPM":0.8582101488677449,"detailPageViewRate":0.6488445199221593,"totalNewToBrandPurchasesPercentage":90.38461538461539,"totalNewToBrandDPVViews":242,"addToCart":81,"totalNewToBrandROAS":10.364356971251409,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":11.426246746709827,"purchases":34,"totalNewToBrandDPVs":261,"totalDetailPageViewRate":0.9621688028121758,"totalSales":1899.73,"newToBrandUnitsSold":38,"impressions":193729,"totalNewToBrandPurchases":47,"totalDetailPageView":1864,"totalPurchases":52,"combinedProductSales":1899.73,"newToBrandDetailPageViews":173,"totalUnitsSold":60,"clicks":47,"totalNewToBrandDPVRate":0.1347242797929066,"totalCost":166.26019392999936},{"date":"2024-12-16","newToBrandROAS":5.916988633934694,"detailPageViews":220,"orderId":577974971928446085,"totalNewToBrandSales":1864.75,"unitsSold":22,"newToBrandPurchases":22,"totalNewToBrandUnitsSold":60,"ROAS":5.916988633934694,"combinedUnitsSold":61,"sales":811.5300000000001,"totalAddToCart":29,"eCPM":0.9925212146671848,"detailPageViewRate":0.15920570824830302,"totalNewToBrandPurchasesPercentage":98.30508474576271,"totalNewToBrandDPVViews":48,"addToCart":12,"totalNewToBrandROAS":13.596175810049807,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":13.873166676934801,"purchases":22,"totalNewToBrandDPVs":53,"totalDetailPageViewRate":0.2800573140549694,"totalSales":1902.74,"newToBrandUnitsSold":22,"impressions":138186,"totalNewToBrandPurchases":58,"totalDetailPageView":387,"totalPurchases":59,"combinedProductSales":1902.74,"newToBrandDetailPageViews":36,"totalUnitsSold":61,"clicks":31,"totalNewToBrandDPVRate":0.03835410244163663,"totalCost":137.1525365699996},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":577974971928446085,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":14.329674346621118,"detailPageViews":426,"orderId":580714306967169892,"totalNewToBrandSales":825.8199999999999,"unitsSold":25,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":22,"ROAS":17.98666732415181,"combinedUnitsSold":29,"sales":931.6,"totalAddToCart":41,"eCPM":1.256006002619008,"detailPageViewRate":1.0330528408953126,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":52,"addToCart":26,"totalNewToBrandROAS":15.944342646662781,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":20.993970139104455,"purchases":24,"totalNewToBrandDPVs":55,"totalDetailPageViewRate":1.3846788078667216,"totalSales":1087.36,"newToBrandUnitsSold":20,"impressions":41237,"totalNewToBrandPurchases":21,"totalDetailPageView":571,"totalPurchases":28,"combinedProductSales":1087.36,"newToBrandDetailPageViews":45,"totalUnitsSold":29,"clicks":9,"totalNewToBrandDPVRate":0.13337536678225864,"totalCost":51.79391953000004},{"date":"2024-12-16","newToBrandROAS":7.5891456497205025,"detailPageViews":56,"orderId":580714306967169892,"totalNewToBrandSales":483.40999999999997,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":15,"ROAS":7.5891456497205025,"combinedUnitsSold":16,"sales":319.49,"totalAddToCart":1,"eCPM":0.7632584456813454,"detailPageViewRate":0.10153020523605773,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":12,"addToCart":1,"totalNewToBrandROAS":11.482891165705931,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":12.385303270100065,"purchases":10,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":0.13416491406193343,"totalSales":521.4,"newToBrandUnitsSold":10,"impressions":55156,"totalNewToBrandPurchases":15,"totalDetailPageView":74,"totalPurchases":16,"combinedProductSales":521.4,"newToBrandDetailPageViews":8,"totalUnitsSold":16,"clicks":8,"totalNewToBrandDPVRate":0.023569511929799114,"totalCost":42.09828283000029},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":580714306967169892,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":3.089367232500979,"detailPageViews":227,"orderId":581820170785891636,"totalNewToBrandSales":697.3900000000001,"unitsSold":3,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":11,"ROAS":3.089367232500979,"combinedUnitsSold":13,"sales":324.05,"totalAddToCart":58,"eCPM":1.0314070076107746,"detailPageViewRate":0.22320989596648902,"totalNewToBrandPurchasesPercentage":84.61538461538461,"totalNewToBrandDPVViews":51,"addToCart":18,"totalNewToBrandROAS":6.648646240622923,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":8.679210433958469,"purchases":3,"totalNewToBrandDPVs":55,"totalDetailPageViewRate":0.7817262876359418,"totalSales":910.3800000000001,"newToBrandUnitsSold":3,"impressions":101698,"totalNewToBrandPurchases":11,"totalDetailPageView":795,"totalPurchases":13,"combinedProductSales":910.3800000000001,"newToBrandDetailPageViews":12,"totalUnitsSold":13,"clicks":18,"totalNewToBrandDPVRate":0.05408169285531673,"totalCost":104.89202986000056},{"date":"2024-12-16","newToBrandROAS":1.0869339386028067,"detailPageViews":75,"orderId":581820170785891636,"totalNewToBrandSales":427.07,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":7,"ROAS":2.507891896494471,"combinedUnitsSold":9,"sales":235.82999999999996,"totalAddToCart":15,"eCPM":1.2020651649025926,"detailPageViewRate":0.09587360024543641,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":13,"addToCart":7,"totalNewToBrandROAS":4.541599424313675,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":7.283233694064085,"purchases":2,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":0.24543641662831722,"totalSales":684.8799999999999,"newToBrandUnitsSold":1,"impressions":78228,"totalNewToBrandPurchases":7,"totalDetailPageView":192,"totalPurchases":9,"combinedProductSales":684.8799999999999,"newToBrandDetailPageViews":3,"totalUnitsSold":9,"clicks":21,"totalNewToBrandDPVRate":0.01661809070920898,"totalCost":94.03515372000003},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":581820170785891636,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":39.963103307933636,"detailPageViews":3132,"orderId":584304828906703631,"totalNewToBrandSales":10704.639999999992,"unitsSold":77,"newToBrandPurchases":64,"totalNewToBrandUnitsSold":121,"ROAS":45.67294312199505,"combinedUnitsSold":151,"sales":7908.2,"totalAddToCart":384,"eCPM":1.5519962814502832,"detailPageViewRate":2.8073320485815443,"totalNewToBrandPurchasesPercentage":80.27210884353741,"totalNewToBrandDPVViews":143,"addToCart":227,"totalNewToBrandROAS":61.823476121169506,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":73.41387629235977,"purchases":75,"totalNewToBrandDPVs":146,"totalDetailPageViewRate":4.9280688387935285,"totalSales":12711.49999999999,"newToBrandUnitsSold":66,"impressions":111565,"totalNewToBrandPurchases":118,"totalDetailPageView":5498,"totalPurchases":147,"combinedProductSales":12711.499999999989,"newToBrandDetailPageViews":100,"totalUnitsSold":151,"clicks":35,"totalNewToBrandDPVRate":0.13086541478062116,"totalCost":173.14846514000084},{"date":"2024-12-16","newToBrandROAS":47.06031777182301,"detailPageViews":645,"orderId":584304828906703631,"totalNewToBrandSales":8406.159999999998,"unitsSold":70,"newToBrandPurchases":61,"totalNewToBrandUnitsSold":87,"ROAS":52.89026144102727,"combinedUnitsSold":106,"sales":7401.169999999998,"totalAddToCart":64,"eCPM":1.8246053317773423,"detailPageViewRate":0.8410154772925822,"totalNewToBrandPurchasesPercentage":84.31372549019608,"totalNewToBrandDPVViews":34,"addToCart":40,"totalNewToBrandROAS":60.07212374734073,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":68.98250957592913,"purchases":70,"totalNewToBrandDPVs":38,"totalDetailPageViewRate":1.3065077647242902,"totalSales":9653.029999999995,"newToBrandUnitsSold":61,"impressions":76693,"totalNewToBrandPurchases":86,"totalDetailPageView":1002,"totalPurchases":102,"combinedProductSales":9653.029999999997,"newToBrandDetailPageViews":27,"totalUnitsSold":106,"clicks":30,"totalNewToBrandDPVRate":0.04954819866219864,"totalCost":139.93445670999972},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":584304828906703631,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":20.863774056304084,"detailPageViews":455,"orderId":585007859319802876,"totalNewToBrandSales":1964.08,"unitsSold":32,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":37,"ROAS":23.702828282479942,"combinedUnitsSold":43,"sales":1650.4,"totalAddToCart":69,"eCPM":1.5263453356131313,"detailPageViewRate":0.9974133017668464,"totalNewToBrandPurchasesPercentage":86.04651162790698,"totalNewToBrandDPVViews":1,"addToCart":49,"totalNewToBrandROAS":28.207859290507272,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":32.54011701676156,"purchases":32,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":1.5037923626638607,"totalSales":2265.73,"newToBrandUnitsSold":28,"impressions":45618,"totalNewToBrandPurchases":37,"totalDetailPageView":686,"totalPurchases":43,"combinedProductSales":2265.7300000000005,"newToBrandDetailPageViews":0,"totalUnitsSold":43,"clicks":17,"totalNewToBrandDPVRate":0.002192117146740322,"totalCost":69.62882151999983},{"date":"2024-12-16","newToBrandROAS":14.687309541245588,"detailPageViews":38,"orderId":585007859319802876,"totalNewToBrandSales":993.45,"unitsSold":18,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":20,"ROAS":15.635688483626069,"combinedUnitsSold":21,"sales":939.5800000000002,"totalAddToCart":6,"eCPM":1.6195125530251977,"detailPageViewRate":0.10241207384449535,"totalNewToBrandPurchasesPercentage":95,"totalNewToBrandDPVViews":1,"addToCart":5,"totalNewToBrandROAS":16.53214704874339,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":17.48052599112387,"purchases":17,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.13744778331761218,"totalSales":1050.44,"newToBrandUnitsSold":17,"impressions":37105,"totalNewToBrandPurchases":19,"totalDetailPageView":51,"totalPurchases":20,"combinedProductSales":1050.44,"newToBrandDetailPageViews":0,"totalUnitsSold":21,"clicks":10,"totalNewToBrandDPVRate":0.0026950545748551406,"totalCost":60.09201327999996},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":585007859319802876,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-16","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-16","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":31.00760915256607,"detailPageViews":229,"orderId":587410510249652600,"totalNewToBrandSales":1861.9300000000003,"unitsSold":7,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":19,"ROAS":31.00760915256607,"combinedUnitsSold":25,"sales":1083.3200000000002,"totalAddToCart":53,"eCPM":1.1724689871803458,"detailPageViewRate":0.7685079535539298,"totalNewToBrandPurchasesPercentage":79.16666666666666,"totalNewToBrandDPVViews":21,"addToCart":20,"totalNewToBrandROAS":53.2935768835038,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":66.7983678504976,"purchases":7,"totalNewToBrandDPVs":26,"totalDetailPageViewRate":1.9128800590643666,"totalSales":2333.75,"newToBrandUnitsSold":7,"impressions":29798,"totalNewToBrandPurchases":19,"totalDetailPageView":570,"totalPurchases":24,"combinedProductSales":2333.75,"newToBrandDetailPageViews":13,"totalUnitsSold":25,"clicks":13,"totalNewToBrandDPVRate":0.0872541781327606,"totalCost":34.937230879999944},{"date":"2024-12-16","newToBrandROAS":13.28963234525021,"detailPageViews":34,"orderId":587410510249652600,"totalNewToBrandSales":372.96000000000004,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":4,"ROAS":13.28963234525021,"combinedUnitsSold":6,"sales":372.96000000000004,"totalAddToCart":12,"eCPM":0.9896319126877762,"detailPageViewRate":0.11989562028351787,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":4,"addToCart":4,"totalNewToBrandROAS":13.28963234525021,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":17.667129485999858,"purchases":4,"totalNewToBrandDPVs":5,"totalDetailPageViewRate":0.40905564567317865,"totalSales":495.81000000000006,"newToBrandUnitsSold":4,"impressions":28358,"totalNewToBrandPurchases":4,"totalDetailPageView":116,"totalPurchases":6,"combinedProductSales":495.81000000000006,"newToBrandDetailPageViews":3,"totalUnitsSold":6,"clicks":16,"totalNewToBrandDPVRate":0.01763170886522322,"totalCost":28.06398177999996},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":587410510249652600,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-16","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":16.26293776407292,"detailPageViews":477,"orderId":589088250374805345,"totalNewToBrandSales":1117.9600000000005,"unitsSold":27,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":41,"ROAS":17.371576033550785,"combinedUnitsSold":45,"sales":736.3,"totalAddToCart":90,"eCPM":0.6330042412521083,"detailPageViewRate":0.7123762302304395,"totalNewToBrandPurchasesPercentage":90.69767441860465,"totalNewToBrandDPVViews":130,"addToCart":52,"totalNewToBrandROAS":26.376106400201607,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":29.51563597073617,"purchases":27,"totalNewToBrandDPVs":140,"totalDetailPageViewRate":1.4411804238414552,"totalSales":1251.0300000000002,"newToBrandUnitsSold":26,"impressions":66959,"totalNewToBrandPurchases":39,"totalDetailPageView":965,"totalPurchases":43,"combinedProductSales":1251.0300000000002,"newToBrandDetailPageViews":73,"totalUnitsSold":45,"clicks":14,"totalNewToBrandDPVRate":0.2090831702982422,"totalCost":42.38533098999992},{"date":"2024-12-16","newToBrandROAS":13.7225177595738,"detailPageViews":83,"orderId":589088250374805345,"totalNewToBrandSales":876.99,"unitsSold":21,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":33,"ROAS":14.447589396093528,"combinedUnitsSold":36,"sales":517.8700000000001,"totalAddToCart":18,"eCPM":0.9584666046312634,"detailPageViewRate":0.22193700197871546,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":21,"addToCart":10,"totalNewToBrandROAS":24.466355310174485,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":26.610324346978675,"purchases":20,"totalNewToBrandDPVs":23,"totalDetailPageViewRate":0.45189582330605915,"totalSales":953.8399999999999,"newToBrandUnitsSold":20,"impressions":37398,"totalNewToBrandPurchases":30,"totalDetailPageView":169,"totalPurchases":33,"combinedProductSales":953.8399999999999,"newToBrandDetailPageViews":9,"totalUnitsSold":36,"clicks":11,"totalNewToBrandDPVRate":0.06150061500615006,"totalCost":35.84473407999999},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":589088250374805345,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":17.707571814191425,"detailPageViews":919,"orderId":592434507266268936,"totalNewToBrandSales":1703.67,"unitsSold":46,"newToBrandPurchases":41,"totalNewToBrandUnitsSold":48,"ROAS":18.876235022225735,"combinedUnitsSold":52,"sales":1612.13,"totalAddToCart":101,"eCPM":1.2850047804041316,"detailPageViewRate":1.3827242224997367,"totalNewToBrandPurchasesPercentage":92,"totalNewToBrandDPVViews":133,"addToCart":88,"totalNewToBrandROAS":19.948065801340658,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":21.35078949959244,"purchases":44,"totalNewToBrandDPVs":139,"totalDetailPageViewRate":1.5452206490829483,"totalSales":1823.4700000000003,"newToBrandUnitsSold":43,"impressions":66463,"totalNewToBrandPurchases":46,"totalDetailPageView":1027,"totalPurchases":50,"combinedProductSales":1823.4700000000003,"newToBrandDetailPageViews":130,"totalUnitsSold":52,"clicks":12,"totalNewToBrandDPVRate":0.20913891939876322,"totalCost":85.40527271999979},{"date":"2024-12-16","newToBrandROAS":16.77897906235158,"detailPageViews":216,"orderId":592434507266268936,"totalNewToBrandSales":1317.36,"unitsSold":38,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":37,"ROAS":19.070811946660143,"combinedUnitsSold":44,"sales":1331.06,"totalAddToCart":20,"eCPM":1.299999346234789,"detailPageViewRate":0.40231704818491687,"totalNewToBrandPurchasesPercentage":85.36585365853658,"totalNewToBrandDPVViews":30,"addToCart":17,"totalNewToBrandROAS":18.874524684125586,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":22.091629934454698,"purchases":36,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":0.4544692581348135,"totalSales":1541.8999999999999,"newToBrandUnitsSold":33,"impressions":53689,"totalNewToBrandPurchases":35,"totalDetailPageView":244,"totalPurchases":41,"combinedProductSales":1541.8999999999996,"newToBrandDetailPageViews":25,"totalUnitsSold":44,"clicks":20,"totalNewToBrandDPVRate":0.05587736780346067,"totalCost":69.79566489999958},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":592434507266268936,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":19.53123320698219,"detailPageViews":777,"orderId":592531500552192856,"totalNewToBrandSales":3321.99,"unitsSold":57,"newToBrandPurchases":48,"totalNewToBrandUnitsSold":101,"ROAS":21.775482863979093,"combinedUnitsSold":118,"sales":1714.58,"totalAddToCart":149,"eCPM":1.5820894874319362,"detailPageViewRate":1.5612128031505557,"totalNewToBrandPurchasesPercentage":86.91588785046729,"totalNewToBrandDPVViews":96,"addToCart":78,"totalNewToBrandROAS":42.18988692234244,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":51.2975704519796,"purchases":52,"totalNewToBrandDPVs":98,"totalDetailPageViewRate":3.2470011452912457,"totalSales":4039.119999999998,"newToBrandUnitsSold":52,"impressions":49769,"totalNewToBrandPurchases":93,"totalDetailPageView":1616,"totalPurchases":107,"combinedProductSales":4039.1199999999985,"newToBrandDetailPageViews":61,"totalUnitsSold":118,"clicks":22,"totalNewToBrandDPVRate":0.1969097229198899,"totalCost":78.73901170000003},{"date":"2024-12-16","newToBrandROAS":14.01933068914412,"detailPageViews":199,"orderId":592531500552192856,"totalNewToBrandSales":1734.2999999999995,"unitsSold":46,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":54,"ROAS":23.28005148462535,"combinedUnitsSold":78,"sales":1513.8900000000003,"totalAddToCart":30,"eCPM":1.7555611295286373,"detailPageViewRate":0.5372280114464661,"totalNewToBrandPurchasesPercentage":71.62162162162163,"totalNewToBrandDPVViews":19,"addToCart":16,"totalNewToBrandROAS":26.669436544125215,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":40.635868160610734,"purchases":43,"totalNewToBrandDPVs":20,"totalDetailPageViewRate":1.0258625344203876,"totalSales":2642.529999999999,"newToBrandUnitsSold":31,"impressions":37042,"totalNewToBrandPurchases":53,"totalDetailPageView":380,"totalPurchases":74,"combinedProductSales":2642.529999999999,"newToBrandDetailPageViews":9,"totalUnitsSold":78,"clicks":16,"totalNewToBrandDPVRate":0.05399276496949409,"totalCost":65.02949535999979},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":592531500552192856,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":13.35979945279054,"detailPageViews":286,"orderId":593107972266925483,"totalNewToBrandSales":1885.4600000000005,"unitsSold":20,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":30,"ROAS":15.176172922784101,"combinedUnitsSold":35,"sales":1382.8700000000001,"totalAddToCart":59,"eCPM":1.3654378322893916,"detailPageViewRate":0.4285671471813468,"totalNewToBrandPurchasesPercentage":85.29411764705883,"totalNewToBrandDPVViews":108,"addToCart":34,"totalNewToBrandROAS":20.69179821602357,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":23.838598583288114,"purchases":20,"totalNewToBrandDPVs":124,"totalDetailPageViewRate":0.7252674798453562,"totalSales":2172.2000000000007,"newToBrandUnitsSold":18,"impressions":66734,"totalNewToBrandPurchases":29,"totalDetailPageView":484,"totalPurchases":34,"combinedProductSales":2172.2000000000003,"newToBrandDetailPageViews":98,"totalUnitsSold":35,"clicks":23,"totalNewToBrandDPVRate":0.18581232954715737,"totalCost":91.12112830000027},{"date":"2024-12-16","newToBrandROAS":16.958996505005207,"detailPageViews":71,"orderId":593107972266925483,"totalNewToBrandSales":1439.81,"unitsSold":20,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":21,"ROAS":20.84499219959905,"combinedUnitsSold":26,"sales":1536.18,"totalAddToCart":12,"eCPM":1.6037822500054448,"detailPageViewRate":0.15451241539901198,"totalNewToBrandPurchasesPercentage":76.19047619047619,"totalNewToBrandDPVViews":22,"addToCart":9,"totalNewToBrandROAS":19.537312176245432,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":24.35131696907684,"purchases":15,"totalNewToBrandDPVs":22,"totalDetailPageViewRate":0.2546190507279493,"totalSales":1794.58,"newToBrandUnitsSold":17,"impressions":45951,"totalNewToBrandPurchases":16,"totalDetailPageView":117,"totalPurchases":21,"combinedProductSales":1794.58,"newToBrandDetailPageViews":12,"totalUnitsSold":26,"clicks":12,"totalNewToBrandDPVRate":0.047877086461665684,"totalCost":73.69539817000019},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":593107972266925483,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-15","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-16","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-17","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]