[{"date":"2024-12-12","newToBrandROAS":18.709580134205225,"detailPageViews":218,"orderId":576472636058296080,"totalNewToBrandSales":1793.8999999999999,"unitsSold":25,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":54,"ROAS":20.28710570821729,"combinedUnitsSold":61,"sales":831.7900000000001,"totalAddToCart":57,"eCPM":2.123299849300881,"detailPageViewRate":1.1289487312273434,"totalNewToBrandPurchasesPercentage":90.19607843137256,"totalNewToBrandDPVViews":14,"addToCart":25,"totalNewToBrandROAS":43.75267667316388,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":49.47937742730786,"purchases":22,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":2.4443293630243397,"totalSales":2028.6999999999998,"newToBrandUnitsSold":23,"impressions":19310,"totalNewToBrandPurchases":46,"totalDetailPageView":472,"totalPurchases":51,"combinedProductSales":2028.7,"newToBrandDetailPageViews":12,"totalUnitsSold":61,"clicks":12,"totalNewToBrandDPVRate":0.08285862247540135,"totalCost":41.00092009000001},{"date":"2024-12-13","newToBrandROAS":9.181420083487241,"detailPageViews":21,"orderId":576472636058296080,"totalNewToBrandSales":511.8,"unitsSold":7,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":16,"ROAS":9.181420083487241,"combinedUnitsSold":16,"sales":214.96,"totalAddToCart":3,"eCPM":2.3936714293017065,"detailPageViewRate":0.21470197321337287,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":1,"addToCart":3,"totalNewToBrandROAS":21.86011722519897,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":21.86011722519897,"purchases":7,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.43962784991309684,"totalSales":511.8,"newToBrandUnitsSold":7,"impressions":9781,"totalNewToBrandPurchases":14,"totalDetailPageView":43,"totalPurchases":14,"combinedProductSales":511.8,"newToBrandDetailPageViews":0,"totalUnitsSold":16,"clicks":8,"totalNewToBrandDPVRate":0.010223903486351089,"totalCost":23.412500249999994},{"date":"2024-12-12","newToBrandROAS":5.961058790791472,"detailPageViews":107,"orderId":576780736497411915,"totalNewToBrandSales":173.75,"unitsSold":6,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":6,"ROAS":13.379696309772374,"combinedUnitsSold":9,"sales":186.25,"totalAddToCart":14,"eCPM":0.9644135963696817,"detailPageViewRate":0.7413052514895385,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":11,"addToCart":5,"totalNewToBrandROAS":12.481730114485638,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":19.90036763346654,"purchases":3,"totalNewToBrandDPVs":12,"totalDetailPageViewRate":1.4271858112789246,"totalSales":277.02,"newToBrandUnitsSold":3,"impressions":14434,"totalNewToBrandPurchases":4,"totalDetailPageView":206,"totalPurchases":6,"combinedProductSales":277.02,"newToBrandDetailPageViews":5,"totalUnitsSold":9,"clicks":6,"totalNewToBrandDPVRate":0.08313703755022862,"totalCost":13.920345849999986},{"date":"2024-12-13","newToBrandROAS":0,"detailPageViews":4,"orderId":576780736497411915,"totalNewToBrandSales":150.28,"unitsSold":2,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":3,"ROAS":8.539871210761188,"combinedUnitsSold":5,"sales":69.98,"totalAddToCart":0,"eCPM":0.9415722130299891,"detailPageViewRate":0.04596116281741928,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":2,"addToCart":0,"totalNewToBrandROAS":18.339123257404847,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":26.878994468166034,"purchases":1,"totalNewToBrandDPVs":2,"totalDetailPageViewRate":0.1034126163391934,"totalSales":220.26,"newToBrandUnitsSold":0,"impressions":8703,"totalNewToBrandPurchases":3,"totalDetailPageView":9,"totalPurchases":4,"combinedProductSales":220.26,"newToBrandDetailPageViews":1,"totalUnitsSold":5,"clicks":2,"totalNewToBrandDPVRate":0.02298058140870964,"totalCost":8.194502969999995},{"date":"2024-12-12","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-13","newToBrandROAS":null,"detailPageViews":0,"orderId":576988875519869759,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Friends Forever_ Pet*Pet Bed_ Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-12","newToBrandROAS":12.041578040120847,"detailPageViews":560,"orderId":577005336663286223,"totalNewToBrandSales":2908.8399999999997,"unitsSold":29,"newToBrandPurchases":21,"totalNewToBrandUnitsSold":50,"ROAS":15.297147992682211,"combinedUnitsSold":65,"sales":1666.0400000000002,"totalAddToCart":93,"eCPM":1.5151260388408911,"detailPageViewRate":0.7790437238289999,"totalNewToBrandPurchasesPercentage":77.96610169491525,"totalNewToBrandDPVViews":15,"addToCart":42,"totalNewToBrandROAS":26.708215869387114,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":34.42831562913305,"purchases":26,"totalNewToBrandDPVs":16,"totalDetailPageViewRate":1.5733900922332122,"totalSales":3749.6499999999996,"newToBrandUnitsSold":24,"impressions":71883,"totalNewToBrandPurchases":46,"totalDetailPageView":1131,"totalPurchases":59,"combinedProductSales":3749.6500000000005,"newToBrandDetailPageViews":15,"totalUnitsSold":65,"clicks":22,"totalNewToBrandDPVRate":0.022258392109399998,"totalCost":108.91180504999977},{"date":"2024-12-13","newToBrandROAS":14.369173783336294,"detailPageViews":120,"orderId":577005336663286223,"totalNewToBrandSales":1499.05,"unitsSold":16,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":27,"ROAS":15.21191100882521,"combinedUnitsSold":30,"sales":920.3999999999999,"totalAddToCart":20,"eCPM":1.6092669434544369,"detailPageViewRate":0.319165913080483,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":6,"addToCart":11,"totalNewToBrandROAS":24.775548889373567,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":27.125428840736856,"purchases":16,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.5744986435448695,"totalSales":1641.23,"newToBrandUnitsSold":15,"impressions":37598,"totalNewToBrandPurchases":27,"totalDetailPageView":216,"totalPurchases":30,"combinedProductSales":1641.23,"newToBrandDetailPageViews":5,"totalUnitsSold":30,"clicks":14,"totalNewToBrandDPVRate":0.01595829565402415,"totalCost":60.505218539999916},{"date":"2024-12-12","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-13","newToBrandROAS":null,"detailPageViews":0,"orderId":577267814859378799,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-12","newToBrandROAS":22.85413042737669,"detailPageViews":168,"orderId":577282983386136520,"totalNewToBrandSales":517.0600000000001,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":5,"ROAS":27.317903745484394,"combinedUnitsSold":6,"sales":618.0500000000001,"totalAddToCart":19,"eCPM":1.3974278412600367,"detailPageViewRate":1.0376775787523163,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":43,"addToCart":18,"totalNewToBrandROAS":22.85413042737669,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":27.317903745484394,"purchases":6,"totalNewToBrandDPVs":45,"totalDetailPageViewRate":1.426806670784435,"totalSales":618.0500000000001,"newToBrandUnitsSold":5,"impressions":16190,"totalNewToBrandPurchases":5,"totalDetailPageView":231,"totalPurchases":6,"combinedProductSales":618.0500000000001,"newToBrandDetailPageViews":36,"totalUnitsSold":6,"clicks":5,"totalNewToBrandDPVRate":0.2779493514515133,"totalCost":22.624356749999997},{"date":"2024-12-13","newToBrandROAS":40.82823927036838,"detailPageViews":42,"orderId":577282983386136520,"totalNewToBrandSales":480.76,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":6,"ROAS":40.82823927036838,"combinedUnitsSold":6,"sales":480.76,"totalAddToCart":2,"eCPM":2.0183721751799846,"detailPageViewRate":0.7199177236887213,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":7,"addToCart":2,"totalNewToBrandROAS":40.82823927036838,"orderName":"Serta_ Blanket_ Consideration_FPD BF","totalROAS":40.82823927036838,"purchases":5,"totalNewToBrandDPVs":7,"totalDetailPageViewRate":0.908467603702434,"totalSales":480.76,"newToBrandUnitsSold":6,"impressions":5834,"totalNewToBrandPurchases":5,"totalDetailPageView":53,"totalPurchases":5,"combinedProductSales":480.76,"newToBrandDetailPageViews":7,"totalUnitsSold":6,"clicks":6,"totalNewToBrandDPVRate":0.11998628728145354,"totalCost":11.775183270000031},{"date":"2024-12-12","newToBrandROAS":6.5444765528247,"detailPageViews":810,"orderId":577974971928446085,"totalNewToBrandSales":1974.7800000000007,"unitsSold":34,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":59,"ROAS":7.273629094465585,"combinedUnitsSold":64,"sales":1186.7799999999997,"totalAddToCart":119,"eCPM":0.8567093957007534,"detailPageViewRate":0.4253040136097284,"totalNewToBrandPurchasesPercentage":91.37931034482759,"totalNewToBrandDPVViews":207,"addToCart":60,"totalNewToBrandROAS":12.103184468198618,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":13.122661931227487,"purchases":29,"totalNewToBrandDPVs":228,"totalDetailPageViewRate":0.7440194904752904,"totalSales":2141.12,"newToBrandUnitsSold":31,"impressions":190452,"totalNewToBrandPurchases":53,"totalDetailPageView":1417,"totalPurchases":58,"combinedProductSales":2141.12,"newToBrandDetailPageViews":132,"totalUnitsSold":64,"clicks":40,"totalNewToBrandDPVRate":0.11971520383088652,"totalCost":163.16201782999988},{"date":"2024-12-13","newToBrandROAS":7.28087957289536,"detailPageViews":129,"orderId":577974971928446085,"totalNewToBrandSales":1264.4299999999994,"unitsSold":25,"newToBrandPurchases":18,"totalNewToBrandUnitsSold":40,"ROAS":9.016033047458233,"combinedUnitsSold":45,"sales":850.29,"totalAddToCart":17,"eCPM":0.8181189375840382,"detailPageViewRate":0.11190631099544568,"totalNewToBrandPurchasesPercentage":88.57142857142857,"totalNewToBrandDPVViews":27,"addToCart":12,"totalNewToBrandROAS":13.40735827329218,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":15.385013336484077,"purchases":21,"totalNewToBrandDPVs":31,"totalDetailPageViewRate":0.1761006289308176,"totalSales":1450.9399999999996,"newToBrandUnitsSold":21,"impressions":115275,"totalNewToBrandPurchases":31,"totalDetailPageView":203,"totalPurchases":35,"combinedProductSales":1450.9399999999996,"newToBrandDetailPageViews":20,"totalUnitsSold":45,"clicks":17,"totalNewToBrandDPVRate":0.026892214270223376,"totalCost":94.30866053000001},{"date":"2024-12-12","newToBrandROAS":6.470231684241509,"detailPageViews":265,"orderId":580714306967169892,"totalNewToBrandSales":355.25000000000006,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":9,"ROAS":7.232982573847215,"combinedUnitsSold":12,"sales":360.25000000000006,"totalAddToCart":27,"eCPM":1.2648964518996386,"detailPageViewRate":0.6729987809833401,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":32,"addToCart":19,"totalNewToBrandROAS":7.1325941966945825,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.718329002197574,"purchases":10,"totalNewToBrandDPVs":36,"totalDetailPageViewRate":0.914262494920764,"totalSales":434.2300000000001,"newToBrandUnitsSold":8,"impressions":39376,"totalNewToBrandPurchases":9,"totalDetailPageView":360,"totalPurchases":12,"combinedProductSales":434.2300000000001,"newToBrandDetailPageViews":26,"totalUnitsSold":12,"clicks":10,"totalNewToBrandDPVRate":0.09142624949207638,"totalCost":49.80656269000016},{"date":"2024-12-13","newToBrandROAS":14.166341915162489,"detailPageViews":54,"orderId":580714306967169892,"totalNewToBrandSales":489.05000000000007,"unitsSold":12,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":13,"ROAS":15.700172936629489,"combinedUnitsSold":14,"sales":470.75,"totalAddToCart":5,"eCPM":1.027262784706043,"detailPageViewRate":0.18500753734411401,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":12,"addToCart":5,"totalNewToBrandROAS":16.310503610533516,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":17.844334632000514,"purchases":9,"totalNewToBrandDPVs":13,"totalDetailPageViewRate":0.23639851993970126,"totalSales":535.0400000000001,"newToBrandUnitsSold":11,"impressions":29188,"totalNewToBrandPurchases":10,"totalDetailPageView":69,"totalPurchases":11,"combinedProductSales":535.0400000000001,"newToBrandDetailPageViews":9,"totalUnitsSold":14,"clicks":6,"totalNewToBrandDPVRate":0.044538851582842265,"totalCost":29.983746159999978},{"date":"2024-12-12","newToBrandROAS":1.120050967586271,"detailPageViews":184,"orderId":581820170785891636,"totalNewToBrandSales":532.96,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":8,"ROAS":1.120050967586271,"combinedUnitsSold":10,"sales":132.52,"totalAddToCart":36,"eCPM":1.0750824092937066,"detailPageViewRate":0.1671921710448602,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":34,"addToCart":6,"totalNewToBrandROAS":4.504545454910798,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":5.321678925679292,"purchases":1,"totalNewToBrandDPVs":39,"totalDetailPageViewRate":0.6851244400425249,"totalSales":629.6400000000001,"newToBrandUnitsSold":1,"impressions":110053,"totalNewToBrandPurchases":8,"totalDetailPageView":754,"totalPurchases":10,"combinedProductSales":629.6400000000001,"newToBrandDetailPageViews":10,"totalUnitsSold":10,"clicks":30,"totalNewToBrandDPVRate":0.03543747103668233,"totalCost":118.31604439000029},{"date":"2024-12-13","newToBrandROAS":1.7027031638789591,"detailPageViews":54,"orderId":581820170785891636,"totalNewToBrandSales":214.2,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":4,"ROAS":1.7027031638789591,"combinedUnitsSold":5,"sales":104.99,"totalAddToCart":8,"eCPM":1.1086677985148445,"detailPageViewRate":0.0970926155671827,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":7,"addToCart":4,"totalNewToBrandROAS":3.4738452967222884,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":3.7852263877450145,"purchases":1,"totalNewToBrandDPVs":8,"totalDetailPageViewRate":0.24093352751856445,"totalSales":233.39999999999998,"newToBrandUnitsSold":1,"impressions":55617,"totalNewToBrandPurchases":4,"totalDetailPageView":134,"totalPurchases":5,"combinedProductSales":233.39999999999998,"newToBrandDetailPageViews":2,"totalUnitsSold":5,"clicks":9,"totalNewToBrandDPVRate":0.014384091195138176,"totalCost":61.66077695000011},{"date":"2024-12-12","newToBrandROAS":36.32300858678431,"detailPageViews":3062,"orderId":584304828906703631,"totalNewToBrandSales":9671.129999999994,"unitsSold":64,"newToBrandPurchases":58,"totalNewToBrandUnitsSold":110,"ROAS":39.91397320800728,"combinedUnitsSold":130,"sales":6596.9299999999985,"totalAddToCart":363,"eCPM":1.8711503445035582,"detailPageViewRate":3.4665459073927316,"totalNewToBrandPurchasesPercentage":84.92063492063492,"totalNewToBrandDPVViews":180,"addToCart":174,"totalNewToBrandROAS":58.51406998575932,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":65.99379922931152,"purchases":64,"totalNewToBrandDPVs":187,"totalDetailPageViewRate":6.391939318464848,"totalSales":10907.36999999999,"newToBrandUnitsSold":58,"impressions":88330,"totalNewToBrandPurchases":107,"totalDetailPageView":5646,"totalPurchases":126,"combinedProductSales":10907.36999999999,"newToBrandDetailPageViews":109,"totalUnitsSold":130,"clicks":59,"totalNewToBrandDPVRate":0.21170610211706103,"totalCost":165.2787099299993},{"date":"2024-12-13","newToBrandROAS":36.76354863355058,"detailPageViews":541,"orderId":584304828906703631,"totalNewToBrandSales":5516.0999999999985,"unitsSold":38,"newToBrandPurchases":33,"totalNewToBrandUnitsSold":60,"ROAS":41.97444527937822,"combinedUnitsSold":74,"sales":4092.649999999999,"totalAddToCart":52,"eCPM":1.6381064670206043,"detailPageViewRate":0.9089076307919761,"totalNewToBrandPurchasesPercentage":82.1917808219178,"totalNewToBrandDPVViews":24,"addToCart":32,"totalNewToBrandROAS":56.57342738948559,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":67.53222774376,"purchases":38,"totalNewToBrandDPVs":24,"totalDetailPageViewRate":1.6128490306105308,"totalSales":6584.619999999997,"newToBrandUnitsSold":33,"impressions":59522,"totalNewToBrandPurchases":60,"totalDetailPageView":960,"totalPurchases":73,"combinedProductSales":6584.619999999997,"newToBrandDetailPageViews":12,"totalUnitsSold":74,"clicks":21,"totalNewToBrandDPVRate":0.040321225765263265,"totalCost":97.50337313000041},{"date":"2024-12-12","newToBrandROAS":20.744565584399083,"detailPageViews":424,"orderId":585007859319802876,"totalNewToBrandSales":1877.99,"unitsSold":30,"newToBrandPurchases":27,"totalNewToBrandUnitsSold":35,"ROAS":22.206548127740405,"combinedUnitsSold":43,"sales":1564.3500000000001,"totalAddToCart":55,"eCPM":1.80573765969445,"detailPageViewRate":1.0868450733107762,"totalNewToBrandPurchasesPercentage":87.17948717948718,"totalNewToBrandDPVViews":1,"addToCart":39,"totalNewToBrandROAS":26.658788198558636,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":31.096974839743808,"purchases":29,"totalNewToBrandDPVs":3,"totalDetailPageViewRate":1.6866605147134215,"totalSales":2190.6399999999994,"newToBrandUnitsSold":28,"impressions":39012,"totalNewToBrandPurchases":34,"totalDetailPageView":658,"totalPurchases":39,"combinedProductSales":2190.6399999999994,"newToBrandDetailPageViews":3,"totalUnitsSold":43,"clicks":10,"totalNewToBrandDPVRate":0.007689941556444172,"totalCost":70.44543757999989},{"date":"2024-12-13","newToBrandROAS":35.54486139663305,"detailPageViews":62,"orderId":585007859319802876,"totalNewToBrandSales":2087.6800000000003,"unitsSold":29,"newToBrandPurchases":29,"totalNewToBrandUnitsSold":40,"ROAS":35.54486139663305,"combinedUnitsSold":41,"sales":1493.4000000000003,"totalAddToCart":8,"eCPM":1.674085023708015,"detailPageViewRate":0.24704147906124238,"totalNewToBrandPurchasesPercentage":97.5609756097561,"totalNewToBrandDPVViews":0,"addToCart":5,"totalNewToBrandROAS":49.68949795133447,"orderName":"Intelligent Design _ Blanket&Youth_ Comforter Set_ Conversion","totalROAS":50.54610673777133,"purchases":29,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.41837669841016856,"totalSales":2123.67,"newToBrandUnitsSold":29,"impressions":25097,"totalNewToBrandPurchases":40,"totalDetailPageView":105,"totalPurchases":41,"combinedProductSales":2123.67,"newToBrandDetailPageViews":0,"totalUnitsSold":41,"clicks":7,"totalNewToBrandDPVRate":0,"totalCost":42.014511840000054},{"date":"2024-12-12","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-13","newToBrandROAS":null,"detailPageViews":0,"orderId":586099002598068895,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-12","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-13","newToBrandROAS":null,"detailPageViews":0,"orderId":586591328535077409,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park Essentials&Signature_ Sheets*Bath_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-12","newToBrandROAS":2.296941788324609,"detailPageViews":133,"orderId":587410510249652600,"totalNewToBrandSales":368.46,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":9,"ROAS":5.390469116421267,"combinedUnitsSold":16,"sales":179.45999999999998,"totalAddToCart":33,"eCPM":0.9570543655493604,"detailPageViewRate":0.382337722072098,"totalNewToBrandPurchasesPercentage":58.333333333333336,"totalNewToBrandDPVViews":17,"addToCart":11,"totalNewToBrandROAS":11.067492759593113,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":20.281091872326087,"purchases":4,"totalNewToBrandDPVs":21,"totalDetailPageViewRate":1.2275053182314726,"totalSales":675.1999999999999,"newToBrandUnitsSold":3,"impressions":34786,"totalNewToBrandPurchases":7,"totalDetailPageView":427,"totalPurchases":12,"combinedProductSales":675.1999999999999,"newToBrandDetailPageViews":9,"totalUnitsSold":16,"clicks":13,"totalNewToBrandDPVRate":0.06036911401138389,"totalCost":33.29209316000005},{"date":"2024-12-13","newToBrandROAS":10.207081491130337,"detailPageViews":40,"orderId":587410510249652600,"totalNewToBrandSales":324.39000000000004,"unitsSold":6,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":8,"ROAS":11.613233641229744,"combinedUnitsSold":10,"sales":230.34,"totalAddToCart":9,"eCPM":1.098243023255813,"detailPageViewRate":0.22148394241417496,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":2,"addToCart":3,"totalNewToBrandROAS":16.355026746889454,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":18.81944829930462,"purchases":4,"totalNewToBrandDPVs":4,"totalDetailPageViewRate":0.6699889258028793,"totalSales":373.27000000000004,"newToBrandUnitsSold":5,"impressions":18060,"totalNewToBrandPurchases":6,"totalDetailPageView":121,"totalPurchases":8,"combinedProductSales":373.27000000000004,"newToBrandDetailPageViews":2,"totalUnitsSold":10,"clicks":10,"totalNewToBrandDPVRate":0.0221483942414175,"totalCost":19.83426899999998},{"date":"2024-12-12","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-13","newToBrandROAS":null,"detailPageViews":0,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-12","newToBrandROAS":24.633447816487056,"detailPageViews":443,"orderId":589088250374805345,"totalNewToBrandSales":1615.26,"unitsSold":44,"newToBrandPurchases":33,"totalNewToBrandUnitsSold":58,"ROAS":27.499272168233272,"combinedUnitsSold":66,"sales":1165.96,"totalAddToCart":84,"eCPM":0.7591704141450313,"detailPageViewRate":0.7931960608773501,"totalNewToBrandPurchasesPercentage":88.46153846153845,"totalNewToBrandDPVViews":106,"addToCart":53,"totalNewToBrandROAS":38.096053348708764,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":42.735948211016684,"purchases":36,"totalNewToBrandDPVs":127,"totalDetailPageViewRate":1.44136078782453,"totalSales":1811.9900000000002,"newToBrandUnitsSold":39,"impressions":55850,"totalNewToBrandPurchases":46,"totalDetailPageView":805,"totalPurchases":52,"combinedProductSales":1811.9900000000002,"newToBrandDetailPageViews":83,"totalUnitsSold":66,"clicks":31,"totalNewToBrandDPVRate":0.22739480752014324,"totalCost":42.399667629999996},{"date":"2024-12-13","newToBrandROAS":13.205022155290548,"detailPageViews":84,"orderId":589088250374805345,"totalNewToBrandSales":522.2,"unitsSold":17,"newToBrandPurchases":12,"totalNewToBrandUnitsSold":20,"ROAS":15.401261914312318,"combinedUnitsSold":26,"sales":368.51,"totalAddToCart":20,"eCPM":0.8877401446963232,"detailPageViewRate":0.3116536192631618,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":22,"addToCart":14,"totalNewToBrandROAS":21.824479584418043,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":26.70677698972581,"purchases":15,"totalNewToBrandDPVs":27,"totalDetailPageViewRate":0.5676548065150446,"totalSales":639.02,"newToBrandUnitsSold":14,"impressions":26953,"totalNewToBrandPurchases":18,"totalDetailPageView":153,"totalPurchases":24,"combinedProductSales":639.0200000000001,"newToBrandDetailPageViews":22,"totalUnitsSold":26,"clicks":16,"totalNewToBrandDPVRate":0.10017437762030201,"totalCost":23.92726012},{"date":"2024-12-12","newToBrandROAS":14.837208763070251,"detailPageViews":1065,"orderId":592434507266268936,"totalNewToBrandSales":1595.2400000000002,"unitsSold":42,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":44,"ROAS":18.587694117292045,"combinedUnitsSold":53,"sales":1550.3600000000004,"totalAddToCart":98,"eCPM":1.6215539664055052,"detailPageViewRate":2.0704940023718335,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":156,"addToCart":78,"totalNewToBrandROAS":19.12577282932284,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":23.259795126456073,"purchases":38,"totalNewToBrandDPVs":161,"totalDetailPageViewRate":2.4359896572506172,"totalSales":1940.0500000000006,"newToBrandUnitsSold":34,"impressions":51437,"totalNewToBrandPurchases":40,"totalDetailPageView":1253,"totalPurchases":48,"combinedProductSales":1940.0500000000006,"newToBrandDetailPageViews":144,"totalUnitsSold":53,"clicks":24,"totalNewToBrandDPVRate":0.3130042576355542,"totalCost":83.40787136999998},{"date":"2024-12-13","newToBrandROAS":12.985887552722993,"detailPageViews":231,"orderId":592434507266268936,"totalNewToBrandSales":906.7800000000002,"unitsSold":22,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":24,"ROAS":16.61850459829751,"combinedUnitsSold":29,"sales":792.3100000000002,"totalAddToCart":7,"eCPM":1.6401104805806863,"detailPageViewRate":0.7946609790498469,"totalNewToBrandPurchasesPercentage":82.14285714285714,"totalNewToBrandDPVViews":29,"addToCart":6,"totalNewToBrandROAS":19.01948429231515,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":22.65210133788966,"purchases":22,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":0.9701056107881249,"totalSales":1079.97,"newToBrandUnitsSold":17,"impressions":29069,"totalNewToBrandPurchases":23,"totalDetailPageView":282,"totalPurchases":28,"combinedProductSales":1079.97,"newToBrandDetailPageViews":29,"totalUnitsSold":29,"clicks":9,"totalNewToBrandDPVRate":0.10320272455192818,"totalCost":47.67637155999997},{"date":"2024-12-12","newToBrandROAS":23.518154150120022,"detailPageViews":1046,"orderId":592531500552192856,"totalNewToBrandSales":3616.8499999999985,"unitsSold":72,"newToBrandPurchases":61,"totalNewToBrandUnitsSold":112,"ROAS":25.724217140678203,"combinedUnitsSold":128,"sales":1990.13,"totalAddToCart":191,"eCPM":1.7123899318267306,"detailPageViewRate":2.3152349542929236,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":125,"addToCart":102,"totalNewToBrandROAS":46.75103373410878,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":53.41872889464976,"purchases":66,"totalNewToBrandDPVs":131,"totalDetailPageViewRate":4.504305097501051,"totalSales":4132.689999999998,"newToBrandUnitsSold":66,"impressions":45179,"totalNewToBrandPurchases":105,"totalDetailPageView":2035,"totalPurchases":120,"combinedProductSales":4132.689999999998,"newToBrandDetailPageViews":91,"totalUnitsSold":128,"clicks":15,"totalNewToBrandDPVRate":0.28995772372119794,"totalCost":77.36406472999985},{"date":"2024-12-13","newToBrandROAS":22.35331277644947,"detailPageViews":130,"orderId":592531500552192856,"totalNewToBrandSales":1537.3,"unitsSold":32,"newToBrandPurchases":30,"totalNewToBrandUnitsSold":46,"ROAS":23.205148756141558,"combinedUnitsSold":51,"sales":1045.25,"totalAddToCart":28,"eCPM":1.6190605211890297,"detailPageViewRate":0.4672729233312965,"totalNewToBrandPurchasesPercentage":89.79591836734694,"totalNewToBrandDPVViews":17,"addToCart":18,"totalNewToBrandROAS":34.12894061977174,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":38.093296910978815,"purchases":31,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":1.0639445023543366,"totalSales":1715.8699999999997,"newToBrandUnitsSold":31,"impressions":27821,"totalNewToBrandPurchases":44,"totalDetailPageView":296,"totalPurchases":49,"combinedProductSales":1715.8699999999997,"newToBrandDetailPageViews":7,"totalUnitsSold":51,"clicks":13,"totalNewToBrandDPVRate":0.06469932784587182,"totalCost":45.043882759999995},{"date":"2024-12-12","newToBrandROAS":24.81505891625125,"detailPageViews":496,"orderId":593107972266925483,"totalNewToBrandSales":2361.6600000000003,"unitsSold":30,"newToBrandPurchases":24,"totalNewToBrandUnitsSold":30,"ROAS":27.276551485503234,"combinedUnitsSold":36,"sales":2427.36,"totalAddToCart":75,"eCPM":1.8047561625666597,"detailPageViewRate":1.005901559553023,"totalNewToBrandPurchasesPercentage":81.81818181818183,"totalNewToBrandDPVViews":154,"addToCart":64,"totalNewToBrandROAS":26.538272271625786,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":30.252816821691674,"purchases":28,"totalNewToBrandDPVs":172,"totalDetailPageViewRate":1.2229004846985339,"totalSales":2692.22,"newToBrandUnitsSold":26,"impressions":49309,"totalNewToBrandPurchases":27,"totalDetailPageView":603,"totalPurchases":33,"combinedProductSales":2692.22,"newToBrandDetailPageViews":151,"totalUnitsSold":36,"clicks":28,"totalNewToBrandDPVRate":0.3488207021030644,"totalCost":88.99072161999943},{"date":"2024-12-13","newToBrandROAS":27.281799737690708,"detailPageViews":77,"orderId":593107972266925483,"totalNewToBrandSales":1605.9399999999998,"unitsSold":21,"newToBrandPurchases":16,"totalNewToBrandUnitsSold":23,"ROAS":30.45436955466514,"combinedUnitsSold":26,"sales":1535.5000000000002,"totalAddToCart":11,"eCPM":1.6367373543255899,"detailPageViewRate":0.2499594221717254,"totalNewToBrandPurchasesPercentage":86.95652173913044,"totalNewToBrandDPVViews":27,"addToCart":8,"totalNewToBrandROAS":31.851442684870673,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":36.7096633442098,"purchases":18,"totalNewToBrandDPVs":30,"totalDetailPageViewRate":0.2921603635773414,"totalSales":1850.89,"newToBrandUnitsSold":19,"impressions":30805,"totalNewToBrandPurchases":20,"totalDetailPageView":90,"totalPurchases":23,"combinedProductSales":1850.8899999999999,"newToBrandDetailPageViews":27,"totalUnitsSold":26,"clicks":13,"totalNewToBrandDPVRate":0.09738678785911378,"totalCost":50.419694199999796},{"date":"2024-12-12","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":1,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":1,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":1,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":2,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-12-13","newToBrandROAS":null,"detailPageViews":0,"orderId":593405953512417581,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_Youth*Bath*Blanket_Conversion_BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0}]