[{"date":"2024-09-27","newToBrandROAS":0.8165187679428733,"detailPageViews":46,"orderId":576472636058296080,"totalNewToBrandSales":152.01,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":4,"ROAS":0.8165187679428733,"combinedUnitsSold":6,"sales":61.019999999999996,"totalAddToCart":17,"eCPM":1.472723895041779,"detailPageViewRate":0.09065111146145356,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":55,"addToCart":4,"totalNewToBrandROAS":2.034071090052379,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":3.1891333655166343,"purchases":2,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":0.37048715119028847,"totalSales":238.33000000000004,"newToBrandUnitsSold":2,"impressions":50744,"totalNewToBrandPurchases":4,"totalDetailPageView":188,"totalPurchases":5,"combinedProductSales":238.33000000000004,"newToBrandDetailPageViews":19,"totalUnitsSold":6,"clicks":9,"totalNewToBrandDPVRate":0.11824058016711335,"totalCost":74.73190133000003},{"date":"2024-09-28","newToBrandROAS":0.30620429266758803,"detailPageViews":97,"orderId":576472636058296080,"totalNewToBrandSales":196.54000000000002,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":6,"ROAS":0.30620429266758803,"combinedUnitsSold":6,"sales":24.99,"totalAddToCart":21,"eCPM":1.4430075939317868,"detailPageViewRate":0.17150838976607669,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":49,"addToCart":5,"totalNewToBrandROAS":2.4082189548174373,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":2.4082189548174373,"purchases":1,"totalNewToBrandDPVs":64,"totalDetailPageViewRate":0.5251339356755133,"totalSales":196.54000000000002,"newToBrandUnitsSold":1,"impressions":56557,"totalNewToBrandPurchases":6,"totalDetailPageView":297,"totalPurchases":6,"combinedProductSales":196.54000000000002,"newToBrandDetailPageViews":27,"totalUnitsSold":6,"clicks":23,"totalNewToBrandDPVRate":0.11316017469101967,"totalCost":81.61218049000007},{"date":"2024-09-29","newToBrandROAS":0.478551486352031,"detailPageViews":103,"orderId":576472636058296080,"totalNewToBrandSales":258.69999999999993,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":8,"ROAS":0.8299767477078126,"combinedUnitsSold":10,"sales":59.019999999999996,"totalAddToCart":26,"eCPM":1.5165371268927308,"detailPageViewRate":0.21966304116016205,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":66,"addToCart":9,"totalNewToBrandROAS":3.6380038060320414,"orderName":"Intelligent Design _Sheets*Blanket*Bath*Window*Youth_ Conversion_FPD BF","totalROAS":4.542934400999811,"purchases":2,"totalNewToBrandDPVs":78,"totalDetailPageViewRate":0.690978886756238,"totalSales":323.04999999999995,"newToBrandUnitsSold":1,"impressions":46890,"totalNewToBrandPurchases":8,"totalDetailPageView":324,"totalPurchases":10,"combinedProductSales":323.04999999999995,"newToBrandDetailPageViews":39,"totalUnitsSold":10,"clicks":14,"totalNewToBrandDPVRate":0.16634676903390916,"totalCost":71.11042588000015},{"date":"2024-09-23","newToBrandROAS":16.61553872693654,"detailPageViews":249,"orderId":576780736497411915,"totalNewToBrandSales":704.9200000000001,"unitsSold":10,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":18,"ROAS":16.61553872693654,"combinedUnitsSold":18,"sales":479.25,"totalAddToCart":32,"eCPM":1.2200102559005155,"detailPageViewRate":1.0532103882920227,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":56,"addToCart":11,"totalNewToBrandROAS":24.43948995178322,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":24.43948995178322,"purchases":4,"totalNewToBrandDPVs":57,"totalDetailPageViewRate":2.114880297775146,"totalSales":704.9200000000001,"newToBrandUnitsSold":10,"impressions":23642,"totalNewToBrandPurchases":12,"totalDetailPageView":500,"totalPurchases":12,"combinedProductSales":704.9200000000001,"newToBrandDetailPageViews":35,"totalUnitsSold":18,"clicks":6,"totalNewToBrandDPVRate":0.24109635394636664,"totalCost":28.843482469999987},{"date":"2024-09-24","newToBrandROAS":1.8179074861487168,"detailPageViews":282,"orderId":576780736497411915,"totalNewToBrandSales":134.24,"unitsSold":3,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":3,"ROAS":3.298492138756505,"combinedUnitsSold":7,"sales":97.97999999999999,"totalAddToCart":49,"eCPM":1.1215163441063205,"detailPageViewRate":1.064713433512044,"totalNewToBrandPurchasesPercentage":42.857142857142854,"totalNewToBrandDPVViews":51,"addToCart":25,"totalNewToBrandROAS":4.519183350751922,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":7.458470436226819,"purchases":3,"totalNewToBrandDPVs":53,"totalDetailPageViewRate":2.0312617986860984,"totalSales":221.55,"newToBrandUnitsSold":1,"impressions":26486,"totalNewToBrandPurchases":3,"totalDetailPageView":538,"totalPurchases":7,"combinedProductSales":221.55,"newToBrandDetailPageViews":25,"totalUnitsSold":7,"clicks":3,"totalNewToBrandDPVRate":0.20010571622744092,"totalCost":29.704481890000007},{"date":"2024-09-25","newToBrandROAS":7.1908822190873085,"detailPageViews":217,"orderId":576780736497411915,"totalNewToBrandSales":381.10999999999996,"unitsSold":11,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":13,"ROAS":10.505516558088011,"combinedUnitsSold":16,"sales":311.08000000000004,"totalAddToCart":31,"eCPM":1.085013718441976,"detailPageViewRate":0.7951339269356199,"totalNewToBrandPurchasesPercentage":77.77777777777779,"totalNewToBrandDPVViews":49,"addToCart":11,"totalNewToBrandROAS":12.870507314687286,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":16.185141653687992,"purchases":6,"totalNewToBrandDPVs":52,"totalDetailPageViewRate":1.7221794730863655,"totalSales":479.2600000000001,"newToBrandUnitsSold":8,"impressions":27291,"totalNewToBrandPurchases":7,"totalDetailPageView":470,"totalPurchases":9,"combinedProductSales":479.2600000000001,"newToBrandDetailPageViews":27,"totalUnitsSold":16,"clicks":8,"totalNewToBrandDPVRate":0.19053900553295958,"totalCost":29.611109389999967},{"date":"2024-09-26","newToBrandROAS":2.012085578845769,"detailPageViews":406,"orderId":576780736497411915,"totalNewToBrandSales":541.63,"unitsSold":8,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":26,"ROAS":2.53084138782167,"combinedUnitsSold":36,"sales":250.51999999999998,"totalAddToCart":50,"eCPM":1.3425585697816345,"detailPageViewRate":0.5506578055065781,"totalNewToBrandPurchasesPercentage":62.5,"totalNewToBrandDPVViews":75,"addToCart":28,"totalNewToBrandROAS":5.47173727002176,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":8.646704663302115,"purchases":6,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":0.9778923097789232,"totalSales":855.9100000000001,"newToBrandUnitsSold":6,"impressions":73730,"totalNewToBrandPurchases":10,"totalDetailPageView":721,"totalPurchases":16,"combinedProductSales":855.9100000000001,"newToBrandDetailPageViews":49,"totalUnitsSold":36,"clicks":23,"totalNewToBrandDPVRate":0.11799810117998101,"totalCost":98.9868433499999},{"date":"2024-09-27","newToBrandROAS":0.2670008295332968,"detailPageViews":563,"orderId":576780736497411915,"totalNewToBrandSales":841.98,"unitsSold":7,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":18,"ROAS":1.354495591660657,"combinedUnitsSold":26,"sales":211.95,"totalAddToCart":58,"eCPM":1.6668326401286817,"detailPageViewRate":0.5997145231044547,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":108,"addToCart":18,"totalNewToBrandROAS":5.380788857119321,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":6.8151035095954615,"purchases":5,"totalNewToBrandDPVs":120,"totalDetailPageViewRate":1.0939730288246448,"totalSales":1066.42,"newToBrandUnitsSold":2,"impressions":93878,"totalNewToBrandPurchases":12,"totalDetailPageView":1027,"totalPurchases":18,"combinedProductSales":1066.42,"newToBrandDetailPageViews":86,"totalUnitsSold":26,"clicks":54,"totalNewToBrandDPVRate":0.12782547561729052,"totalCost":156.4789145900004},{"date":"2024-09-28","newToBrandROAS":2.1123950550778687,"detailPageViews":493,"orderId":576780736497411915,"totalNewToBrandSales":425.94000000000005,"unitsSold":12,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":15,"ROAS":2.1123950550778687,"combinedUnitsSold":20,"sales":329.47,"totalAddToCart":41,"eCPM":1.5897125576891709,"detailPageViewRate":0.5024869536855838,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":101,"addToCart":19,"totalNewToBrandROAS":2.7309119184140207,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":3.4591935656240698,"purchases":6,"totalNewToBrandDPVs":117,"totalDetailPageViewRate":0.9621656881930853,"totalSales":539.53,"newToBrandUnitsSold":12,"impressions":98112,"totalNewToBrandPurchases":8,"totalDetailPageView":944,"totalPurchases":12,"combinedProductSales":539.53,"newToBrandDetailPageViews":72,"totalUnitsSold":20,"clicks":34,"totalNewToBrandDPVRate":0.11925146771037182,"totalCost":155.96987845999993},{"date":"2024-09-29","newToBrandROAS":3.555213353620938,"detailPageViews":589,"orderId":576780736497411915,"totalNewToBrandSales":968.2299999999999,"unitsSold":11,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":20,"ROAS":3.555213353620938,"combinedUnitsSold":21,"sales":476.63000000000005,"totalAddToCart":60,"eCPM":1.2747949955308764,"detailPageViewRate":0.5600669417872697,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":119,"addToCart":27,"totalNewToBrandROAS":7.222088885249355,"orderName":"Madison Park_ Window_ Panel_ Conversion_ Evergreen","totalROAS":7.4483968665951785,"purchases":6,"totalNewToBrandDPVs":131,"totalDetailPageViewRate":0.9670425803016185,"totalSales":998.57,"newToBrandUnitsSold":11,"impressions":105166,"totalNewToBrandPurchases":15,"totalDetailPageView":1017,"totalPurchases":16,"combinedProductSales":998.57,"newToBrandDetailPageViews":78,"totalUnitsSold":21,"clicks":38,"totalNewToBrandDPVRate":0.12456497347051328,"totalCost":134.06509050000014},{"date":"2024-09-27","newToBrandROAS":1.8390048485944912,"detailPageViews":235,"orderId":577005336663286223,"totalNewToBrandSales":753.6800000000001,"unitsSold":8,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":12,"ROAS":2.0086554015147815,"combinedUnitsSold":14,"sales":449.80000000000007,"totalAddToCart":27,"eCPM":1.814645581919258,"detailPageViewRate":0.19043451483768498,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":80,"addToCart":15,"totalNewToBrandROAS":3.36568119834073,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":4.049463579576709,"purchases":8,"totalNewToBrandDPVs":99,"totalDetailPageViewRate":0.31117810084115327,"totalSales":906.8000000000001,"newToBrandUnitsSold":7,"impressions":123402,"totalNewToBrandPurchases":12,"totalDetailPageView":384,"totalPurchases":14,"combinedProductSales":906.8000000000001,"newToBrandDetailPageViews":72,"totalUnitsSold":14,"clicks":37,"totalNewToBrandDPVRate":0.08022560412310983,"totalCost":223.93089410000027},{"date":"2024-09-28","newToBrandROAS":1.2708151458731225,"detailPageViews":282,"orderId":577005336663286223,"totalNewToBrandSales":651.9200000000001,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":9,"ROAS":1.2708151458731225,"combinedUnitsSold":10,"sales":310.88,"totalAddToCart":38,"eCPM":1.7953601375342172,"detailPageViewRate":0.2069618441621348,"totalNewToBrandPurchasesPercentage":90,"totalNewToBrandDPVViews":90,"addToCart":19,"totalNewToBrandROAS":2.664918328286175,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":2.664918328286175,"purchases":5,"totalNewToBrandDPVs":122,"totalDetailPageViewRate":0.4219966680610905,"totalSales":651.9200000000001,"newToBrandUnitsSold":4,"impressions":136257,"totalNewToBrandPurchases":9,"totalDetailPageView":575,"totalPurchases":10,"combinedProductSales":651.9200000000001,"newToBrandDetailPageViews":94,"totalUnitsSold":10,"clicks":49,"totalNewToBrandDPVRate":0.08953668435383136,"totalCost":244.63038625999985},{"date":"2024-09-29","newToBrandROAS":3.8910022525711496,"detailPageViews":341,"orderId":577005336663286223,"totalNewToBrandSales":1647.2699999999995,"unitsSold":11,"newToBrandPurchases":11,"totalNewToBrandUnitsSold":22,"ROAS":3.8910022525711496,"combinedUnitsSold":25,"sales":783.42,"totalAddToCart":60,"eCPM":1.6244549222229374,"detailPageViewRate":0.2751242496611373,"totalNewToBrandPurchasesPercentage":88,"totalNewToBrandDPVViews":115,"addToCart":31,"totalNewToBrandROAS":8.181475173716366,"orderName":"Beautyrest_ Blanket_Elec Matt Pad*Elec Blanket_ Conversion_FPD BF","totalROAS":9.647591630963408,"purchases":11,"totalNewToBrandDPVs":140,"totalDetailPageViewRate":0.5381462596011102,"totalSales":1942.4599999999994,"newToBrandUnitsSold":11,"impressions":123944,"totalNewToBrandPurchases":22,"totalDetailPageView":667,"totalPurchases":25,"combinedProductSales":1942.4599999999998,"newToBrandDetailPageViews":105,"totalUnitsSold":25,"clicks":41,"totalNewToBrandDPVRate":0.11295423739753437,"totalCost":201.34144087999974},{"date":"2024-09-23","newToBrandROAS":3.919534398892032,"detailPageViews":699,"orderId":577974971928446085,"totalNewToBrandSales":802.9100000000001,"unitsSold":29,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":25,"ROAS":4.775209566584053,"combinedUnitsSold":30,"sales":931.9100000000001,"totalAddToCart":66,"eCPM":2.318260825948544,"detailPageViewRate":0.8303437789551211,"totalNewToBrandPurchasesPercentage":80,"totalNewToBrandDPVViews":153,"addToCart":56,"totalNewToBrandROAS":4.1141993466171645,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.9698745143091845,"purchases":24,"totalNewToBrandDPVs":162,"totalDetailPageViewRate":1.0049654320401036,"totalSales":969.9,"newToBrandUnitsSold":24,"impressions":84182,"totalNewToBrandPurchases":20,"totalDetailPageView":846,"totalPurchases":25,"combinedProductSales":969.9,"newToBrandDetailPageViews":131,"totalUnitsSold":30,"clicks":26,"totalNewToBrandDPVRate":0.19244018911406238,"totalCost":195.15583285000037},{"date":"2024-09-24","newToBrandROAS":2.9485640989743085,"detailPageViews":706,"orderId":577974971928446085,"totalNewToBrandSales":860.7400000000001,"unitsSold":21,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":26,"ROAS":3.2753248512901276,"combinedUnitsSold":29,"sales":721.5000000000001,"totalAddToCart":67,"eCPM":2.284979962865001,"detailPageViewRate":0.7323271614542815,"totalNewToBrandPurchasesPercentage":88,"totalNewToBrandDPVViews":134,"addToCart":50,"totalNewToBrandROAS":3.907419421343679,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":4.339680588827873,"purchases":17,"totalNewToBrandDPVs":141,"totalDetailPageViewRate":0.9709039987552512,"totalSales":955.9600000000002,"newToBrandUnitsSold":19,"impressions":96405,"totalNewToBrandPurchases":22,"totalDetailPageView":936,"totalPurchases":25,"combinedProductSales":955.9600000000002,"newToBrandDetailPageViews":110,"totalUnitsSold":29,"clicks":42,"totalNewToBrandDPVRate":0.14625797417146413,"totalCost":220.2834933200004},{"date":"2024-09-25","newToBrandROAS":0.9922061266608801,"detailPageViews":772,"orderId":577974971928446085,"totalNewToBrandSales":358.47,"unitsSold":9,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":10,"ROAS":1.2878267938948311,"combinedUnitsSold":12,"sales":313.57000000000005,"totalAddToCart":55,"eCPM":2.3316770956466755,"detailPageViewRate":0.7392794897822382,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":164,"addToCart":35,"totalNewToBrandROAS":1.472230349865995,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":1.7678510170999453,"purchases":9,"totalNewToBrandDPVs":175,"totalDetailPageViewRate":0.9068622756784708,"totalSales":430.44999999999993,"newToBrandUnitsSold":7,"impressions":104426,"totalNewToBrandPurchases":10,"totalDetailPageView":947,"totalPurchases":12,"combinedProductSales":430.44999999999993,"newToBrandDetailPageViews":129,"totalUnitsSold":12,"clicks":45,"totalNewToBrandDPVRate":0.16758278589623274,"totalCost":243.4877123899997},{"date":"2024-09-26","newToBrandROAS":1.680053916957485,"detailPageViews":872,"orderId":577974971928446085,"totalNewToBrandSales":697.78,"unitsSold":21,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":21,"ROAS":1.9684793412510253,"combinedUnitsSold":25,"sales":671.6399999999999,"totalAddToCart":82,"eCPM":2.4429523516102667,"detailPageViewRate":0.6243466555926281,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":190,"addToCart":61,"totalNewToBrandROAS":2.0450918866329295,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.473289777998504,"purchases":17,"totalNewToBrandDPVs":205,"totalDetailPageViewRate":0.801913135623559,"totalSales":843.8799999999999,"newToBrandUnitsSold":18,"impressions":139666,"totalNewToBrandPurchases":18,"totalDetailPageView":1120,"totalPurchases":21,"combinedProductSales":843.8799999999999,"newToBrandDetailPageViews":154,"totalUnitsSold":25,"clicks":62,"totalNewToBrandDPVRate":0.146778743573955,"totalCost":341.1973831399995},{"date":"2024-09-27","newToBrandROAS":2.4921345665741406,"detailPageViews":1104,"orderId":577974971928446085,"totalNewToBrandSales":1293.53,"unitsSold":32,"newToBrandPurchases":28,"totalNewToBrandUnitsSold":37,"ROAS":2.629831551393679,"combinedUnitsSold":40,"sales":1076.02,"totalAddToCart":104,"eCPM":2.677656399005264,"detailPageViewRate":0.7224894473348386,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":255,"addToCart":82,"totalNewToBrandROAS":3.161433808548415,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":3.3626512874300736,"purchases":30,"totalNewToBrandDPVs":286,"totalDetailPageViewRate":0.9273256765158209,"totalSales":1375.8600000000001,"newToBrandUnitsSold":30,"impressions":152805,"totalNewToBrandPurchases":33,"totalDetailPageView":1417,"totalPurchases":36,"combinedProductSales":1375.86,"newToBrandDetailPageViews":215,"totalUnitsSold":40,"clicks":65,"totalNewToBrandDPVRate":0.18716665030594548,"totalCost":409.15928604999937},{"date":"2024-09-28","newToBrandROAS":2.0177642088252377,"detailPageViews":1167,"orderId":577974971928446085,"totalNewToBrandSales":1081.73,"unitsSold":31,"newToBrandPurchases":23,"totalNewToBrandUnitsSold":35,"ROAS":2.183599336683414,"combinedUnitsSold":38,"sales":879.1800000000001,"totalAddToCart":91,"eCPM":2.6492223245163804,"detailPageViewRate":0.7678641926569285,"totalNewToBrandPurchasesPercentage":90.9090909090909,"totalNewToBrandDPVViews":298,"addToCart":64,"totalNewToBrandROAS":2.6866681572266766,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":2.852503285084853,"purchases":26,"totalNewToBrandDPVs":317,"totalDetailPageViewRate":1.048822213449138,"totalSales":1148.5,"newToBrandUnitsSold":28,"impressions":151980,"totalNewToBrandPurchases":30,"totalDetailPageView":1594,"totalPurchases":33,"combinedProductSales":1148.5,"newToBrandDetailPageViews":238,"totalUnitsSold":38,"clicks":62,"totalNewToBrandDPVRate":0.20858007632583234,"totalCost":402.6288088799995},{"date":"2024-09-29","newToBrandROAS":1.8137873518718122,"detailPageViews":1396,"orderId":577974971928446085,"totalNewToBrandSales":1030.1100000000001,"unitsSold":24,"newToBrandPurchases":19,"totalNewToBrandUnitsSold":29,"ROAS":2.2415892310465004,"combinedUnitsSold":33,"sales":861.6300000000001,"totalAddToCart":101,"eCPM":2.0823863863306435,"detailPageViewRate":0.7562788480291244,"totalNewToBrandPurchasesPercentage":87.09677419354838,"totalNewToBrandDPVViews":337,"addToCart":73,"totalNewToBrandROAS":2.6799014458564705,"orderName":"Comfort Spaces_Adult/Fashion Bedding_ COVERLET&BEDSPR_Conversions","totalROAS":3.1077033250311583,"purchases":23,"totalNewToBrandDPVs":375,"totalDetailPageViewRate":1.013066938262509,"totalSales":1194.5500000000002,"newToBrandUnitsSold":20,"impressions":184588,"totalNewToBrandPurchases":27,"totalDetailPageView":1870,"totalPurchases":31,"combinedProductSales":1194.55,"newToBrandDetailPageViews":293,"totalUnitsSold":33,"clicks":78,"totalNewToBrandDPVRate":0.20315513467831062,"totalCost":384.38353828000083},{"date":"2024-09-23","newToBrandROAS":5.304205684622697,"detailPageViews":460,"orderId":580714306967169892,"totalNewToBrandSales":732.2300000000001,"unitsSold":11,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":16,"ROAS":5.749968146750103,"combinedUnitsSold":17,"sales":484.88000000000005,"totalAddToCart":45,"eCPM":1.8950408699071868,"detailPageViewRate":1.0337310950807883,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":106,"addToCart":30,"totalNewToBrandROAS":8.683177644148712,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.128940106276119,"purchases":11,"totalNewToBrandDPVs":117,"totalDetailPageViewRate":1.3798062877817479,"totalSales":769.8200000000002,"newToBrandUnitsSold":10,"impressions":44499,"totalNewToBrandPurchases":15,"totalDetailPageView":614,"totalPurchases":16,"combinedProductSales":769.8200000000002,"newToBrandDetailPageViews":93,"totalUnitsSold":17,"clicks":15,"totalNewToBrandDPVRate":0.26292725679228746,"totalCost":84.3274236699999},{"date":"2024-09-24","newToBrandROAS":3.8327517203392847,"detailPageViews":370,"orderId":580714306967169892,"totalNewToBrandSales":360.31,"unitsSold":10,"newToBrandPurchases":9,"totalNewToBrandUnitsSold":10,"ROAS":4.347143567421534,"combinedUnitsSold":13,"sales":363.31000000000006,"totalAddToCart":41,"eCPM":1.8274822765241,"detailPageViewRate":0.8090614886731391,"totalNewToBrandPurchasesPercentage":76.92307692307693,"totalNewToBrandDPVViews":73,"addToCart":32,"totalNewToBrandROAS":4.311247416194579,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":5.584244592539785,"purchases":10,"totalNewToBrandDPVs":83,"totalDetailPageViewRate":1.0058602291612,"totalSales":466.70000000000005,"newToBrandUnitsSold":9,"impressions":45732,"totalNewToBrandPurchases":10,"totalDetailPageView":460,"totalPurchases":13,"combinedProductSales":466.70000000000005,"newToBrandDetailPageViews":68,"totalUnitsSold":13,"clicks":15,"totalNewToBrandDPVRate":0.1814921717834339,"totalCost":83.57441947000014},{"date":"2024-09-25","newToBrandROAS":4.642699505636032,"detailPageViews":426,"orderId":580714306967169892,"totalNewToBrandSales":532.98,"unitsSold":10,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":14,"ROAS":4.642699505636032,"combinedUnitsSold":15,"sales":402.56,"totalAddToCart":44,"eCPM":1.8634095835124183,"detailPageViewRate":0.9154990114329924,"totalNewToBrandPurchasesPercentage":91.66666666666666,"totalNewToBrandDPVViews":76,"addToCart":31,"totalNewToBrandROAS":6.146825274527754,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":6.646662805763508,"purchases":7,"totalNewToBrandDPVs":86,"totalDetailPageViewRate":1.209920055015903,"totalSales":576.3199999999999,"newToBrandUnitsSold":10,"impressions":46532,"totalNewToBrandPurchases":11,"totalDetailPageView":563,"totalPurchases":12,"combinedProductSales":576.3199999999999,"newToBrandDetailPageViews":70,"totalUnitsSold":15,"clicks":18,"totalNewToBrandDPVRate":0.1848190492564257,"totalCost":86.70817473999985},{"date":"2024-09-26","newToBrandROAS":3.9644583133053577,"detailPageViews":580,"orderId":580714306967169892,"totalNewToBrandSales":541.6,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":15,"ROAS":3.9644583133053577,"combinedUnitsSold":17,"sales":334.20000000000005,"totalAddToCart":54,"eCPM":1.9153212107786302,"detailPageViewRate":1.3177924704064707,"totalNewToBrandPurchasesPercentage":87.5,"totalNewToBrandDPVViews":103,"addToCart":42,"totalNewToBrandROAS":6.424747523896414,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":7.154886390395352,"purchases":9,"totalNewToBrandDPVs":115,"totalDetailPageViewRate":1.6245200281734942,"totalSales":603.1500000000001,"newToBrandUnitsSold":9,"impressions":44013,"totalNewToBrandPurchases":14,"totalDetailPageView":715,"totalPurchases":16,"combinedProductSales":603.1500000000001,"newToBrandDetailPageViews":96,"totalUnitsSold":17,"clicks":18,"totalNewToBrandDPVRate":0.26128643809783475,"totalCost":84.29903244999986},{"date":"2024-09-27","newToBrandROAS":5.974510253932427,"detailPageViews":463,"orderId":580714306967169892,"totalNewToBrandSales":546.13,"unitsSold":15,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":12,"ROAS":7.4455953239843415,"combinedUnitsSold":17,"sales":645.72,"totalAddToCart":55,"eCPM":2.0686759089282676,"detailPageViewRate":1.1044056961572406,"totalNewToBrandPurchasesPercentage":73.33333333333333,"totalNewToBrandDPVViews":109,"addToCart":41,"totalNewToBrandROAS":6.297254188018907,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":8.19981757223717,"purchases":13,"totalNewToBrandDPVs":115,"totalDetailPageViewRate":1.4908284235383917,"totalSales":711.13,"newToBrandUnitsSold":11,"impressions":41923,"totalNewToBrandPurchases":11,"totalDetailPageView":625,"totalPurchases":15,"combinedProductSales":711.13,"newToBrandDetailPageViews":90,"totalUnitsSold":17,"clicks":10,"totalNewToBrandDPVRate":0.2743124299310641,"totalCost":86.72510012999976},{"date":"2024-09-28","newToBrandROAS":6.65542052789262,"detailPageViews":434,"orderId":580714306967169892,"totalNewToBrandSales":636.68,"unitsSold":21,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":17,"ROAS":8.71978545748779,"combinedUnitsSold":23,"sales":758.2,"totalAddToCart":49,"eCPM":1.9831606933515709,"detailPageViewRate":0.9898506101037747,"totalNewToBrandPurchasesPercentage":72.72727272727273,"totalNewToBrandDPVViews":78,"addToCart":41,"totalNewToBrandROAS":7.322227651112273,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":9.386592580707445,"purchases":21,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":1.2110845022237426,"totalSales":816.1800000000001,"newToBrandUnitsSold":15,"impressions":43845,"totalNewToBrandPurchases":16,"totalDetailPageView":531,"totalPurchases":22,"combinedProductSales":816.1800000000001,"newToBrandDetailPageViews":82,"totalUnitsSold":23,"clicks":16,"totalNewToBrandDPVRate":0.20526855969893945,"totalCost":86.95168059999963},{"date":"2024-09-29","newToBrandROAS":4.475668378213353,"detailPageViews":415,"orderId":580714306967169892,"totalNewToBrandSales":315.17,"unitsSold":8,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":9,"ROAS":5.186915101581232,"combinedUnitsSold":10,"sales":277.05,"totalAddToCart":55,"eCPM":1.555695559503699,"detailPageViewRate":1.208714393895264,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":102,"addToCart":42,"totalNewToBrandROAS":5.900595677911413,"orderName":"Comfort Spaces_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":6.611842401279293,"purchases":7,"totalNewToBrandDPVs":111,"totalDetailPageViewRate":1.5145336983747888,"totalSales":353.16,"newToBrandUnitsSold":7,"impressions":34334,"totalNewToBrandPurchases":8,"totalDetailPageView":520,"totalPurchases":9,"combinedProductSales":353.16,"newToBrandDetailPageViews":86,"totalUnitsSold":10,"clicks":11,"totalNewToBrandDPVRate":0.32329469330692606,"totalCost":53.41325134},{"date":"2024-09-23","newToBrandROAS":0.7720194417748903,"detailPageViews":388,"orderId":581820170785891636,"totalNewToBrandSales":812.9200000000001,"unitsSold":2,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":14,"ROAS":1.3552840733814362,"combinedUnitsSold":15,"sales":231.99,"totalAddToCart":78,"eCPM":1.7483907264258882,"detailPageViewRate":0.39630658604347113,"totalNewToBrandPurchasesPercentage":92.3076923076923,"totalNewToBrandDPVViews":76,"addToCart":21,"totalNewToBrandROAS":4.749073360632946,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":5.332337992239492,"purchases":2,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":1.3022961268181077,"totalSales":912.7600000000001,"newToBrandUnitsSold":1,"impressions":97904,"totalNewToBrandPurchases":12,"totalDetailPageView":1275,"totalPurchases":13,"combinedProductSales":912.7600000000001,"newToBrandDetailPageViews":35,"totalUnitsSold":15,"clicks":47,"totalNewToBrandDPVRate":0.09396960287628697,"totalCost":171.17444568000016},{"date":"2024-09-24","newToBrandROAS":1.825521346363361,"detailPageViews":403,"orderId":581820170785891636,"totalNewToBrandSales":1085.25,"unitsSold":3,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":14,"ROAS":1.825521346363361,"combinedUnitsSold":21,"sales":304.94,"totalAddToCart":82,"eCPM":1.7001454626877812,"detailPageViewRate":0.4101697675365387,"totalNewToBrandPurchasesPercentage":66.66666666666666,"totalNewToBrandDPVViews":65,"addToCart":17,"totalNewToBrandROAS":6.496842136619786,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":9.040503250510362,"purchases":3,"totalNewToBrandDPVs":80,"totalDetailPageViewRate":1.2386516305011603,"totalSales":1510.15,"newToBrandUnitsSold":3,"impressions":98252,"totalNewToBrandPurchases":14,"totalDetailPageView":1217,"totalPurchases":21,"combinedProductSales":1510.1499999999999,"newToBrandDetailPageViews":40,"totalUnitsSold":21,"clicks":51,"totalNewToBrandDPVRate":0.08142327891544192,"totalCost":167.04269199999987},{"date":"2024-09-25","newToBrandROAS":0.9754980287016837,"detailPageViews":398,"orderId":581820170785891636,"totalNewToBrandSales":1595.8100000000002,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":24,"ROAS":1.6973896723217161,"combinedUnitsSold":29,"sales":293.89,"totalAddToCart":82,"eCPM":1.7690148491443203,"detailPageViewRate":0.4066411238825032,"totalNewToBrandPurchasesPercentage":79.16666666666666,"totalNewToBrandDPVViews":72,"addToCart":13,"totalNewToBrandROAS":9.216752570647923,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":11.456643899784023,"purchases":3,"totalNewToBrandDPVs":95,"totalDetailPageViewRate":1.1545338441890165,"totalSales":1983.6300000000003,"newToBrandUnitsSold":2,"impressions":97875,"totalNewToBrandPurchases":19,"totalDetailPageView":1130,"totalPurchases":24,"combinedProductSales":1983.6300000000003,"newToBrandDetailPageViews":40,"totalUnitsSold":29,"clicks":46,"totalNewToBrandDPVRate":0.0970625798212005,"totalCost":173.14232836000036},{"date":"2024-09-26","newToBrandROAS":0.5902051074828457,"detailPageViews":344,"orderId":581820170785891636,"totalNewToBrandSales":931.9700000000001,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":15,"ROAS":0.5902051074828457,"combinedUnitsSold":18,"sales":100,"totalAddToCart":73,"eCPM":1.8886072687347415,"detailPageViewRate":0.3834449856765463,"totalNewToBrandPurchasesPercentage":82.35294117647058,"totalNewToBrandDPVViews":80,"addToCart":22,"totalNewToBrandROAS":5.5005345402078785,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":7.0214340816804235,"purchases":1,"totalNewToBrandDPVs":105,"totalDetailPageViewRate":1.2094122367995719,"totalSales":1189.66,"newToBrandUnitsSold":1,"impressions":89713,"totalNewToBrandPurchases":14,"totalDetailPageView":1085,"totalPurchases":17,"combinedProductSales":1189.66,"newToBrandDetailPageViews":47,"totalUnitsSold":18,"clicks":53,"totalNewToBrandDPVRate":0.11703989388382956,"totalCost":169.43262389999987},{"date":"2024-09-27","newToBrandROAS":4.312381478600303,"detailPageViews":491,"orderId":581820170785891636,"totalNewToBrandSales":1586.3200000000004,"unitsSold":9,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":21,"ROAS":4.841187099843456,"combinedUnitsSold":23,"sales":844.91,"totalAddToCart":72,"eCPM":1.9782523206229699,"detailPageViewRate":0.5565505202783886,"totalNewToBrandPurchasesPercentage":91.30434782608695,"totalNewToBrandDPVViews":81,"addToCart":22,"totalNewToBrandROAS":9.089337231449116,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":9.61814285269227,"purchases":9,"totalNewToBrandDPVs":114,"totalDetailPageViewRate":1.4055451021287206,"totalSales":1678.6100000000004,"newToBrandUnitsSold":8,"impressions":88222,"totalNewToBrandPurchases":21,"totalDetailPageView":1240,"totalPurchases":23,"combinedProductSales":1678.6100000000004,"newToBrandDetailPageViews":48,"totalUnitsSold":23,"clicks":77,"totalNewToBrandDPVRate":0.12921946906667273,"totalCost":174.52537622999964},{"date":"2024-09-28","newToBrandROAS":3.4448914093853817,"detailPageViews":444,"orderId":581820170785891636,"totalNewToBrandSales":1183.51,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":13,"ROAS":4.067281084722104,"combinedUnitsSold":15,"sales":717.2099999999999,"totalAddToCart":52,"eCPM":1.8577378077328313,"detailPageViewRate":0.46776232616940583,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":65,"addToCart":20,"totalNewToBrandROAS":6.711657445628837,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":7.475481275889458,"purchases":7,"totalNewToBrandDPVs":90,"totalDetailPageViewRate":1.0956595027391487,"totalSales":1318.2,"newToBrandUnitsSold":6,"impressions":94920,"totalNewToBrandPurchases":13,"totalDetailPageView":1040,"totalPurchases":15,"combinedProductSales":1318.2,"newToBrandDetailPageViews":43,"totalUnitsSold":15,"clicks":74,"totalNewToBrandDPVRate":0.09481668773704172,"totalCost":176.33647271000035},{"date":"2024-09-29","newToBrandROAS":1.472031029897302,"detailPageViews":341,"orderId":581820170785891636,"totalNewToBrandSales":1092.92,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":13,"ROAS":2.141545773398651,"combinedUnitsSold":15,"sales":242.33000000000004,"totalAddToCart":51,"eCPM":1.5138206804104424,"detailPageViewRate":0.4561933938915571,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":77,"addToCart":15,"totalNewToBrandROAS":9.658474834576213,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Consideration_ Evergreen","totalROAS":10.943861838830053,"purchases":3,"totalNewToBrandDPVs":89,"totalDetailPageViewRate":1.2642309596114998,"totalSales":1238.37,"newToBrandUnitsSold":2,"impressions":74749,"totalNewToBrandPurchases":13,"totalDetailPageView":945,"totalPurchases":15,"combinedProductSales":1238.37,"newToBrandDetailPageViews":33,"totalUnitsSold":15,"clicks":23,"totalNewToBrandDPVRate":0.11906513799515714,"totalCost":113.15658204000016},{"date":"2024-09-23","newToBrandROAS":1.1037468608847352,"detailPageViews":265,"orderId":581902515899908296,"totalNewToBrandSales":110.05000000000003,"unitsSold":6,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":4,"ROAS":2.362976005868391,"combinedUnitsSold":9,"sales":159.88,"totalAddToCart":38,"eCPM":2.238262647788547,"detailPageViewRate":0.8766416355155645,"totalNewToBrandPurchasesPercentage":60,"totalNewToBrandDPVViews":94,"addToCart":10,"totalNewToBrandROAS":1.626504312270556,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":3.9497229660262,"purchases":2,"totalNewToBrandDPVs":106,"totalDetailPageViewRate":2.2230308644017334,"totalSales":267.24,"newToBrandUnitsSold":2,"impressions":30229,"totalNewToBrandPurchases":3,"totalDetailPageView":672,"totalPurchases":5,"combinedProductSales":267.24,"newToBrandDetailPageViews":50,"totalUnitsSold":9,"clicks":16,"totalNewToBrandDPVRate":0.35065665420622577,"totalCost":67.66044158},{"date":"2024-09-24","newToBrandROAS":2.0900328190931363,"detailPageViews":356,"orderId":581902515899908296,"totalNewToBrandSales":452.59999999999997,"unitsSold":11,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":18,"ROAS":3.7723087022651174,"combinedUnitsSold":23,"sales":253.95000000000002,"totalAddToCart":39,"eCPM":2.465555121960153,"detailPageViewRate":1.3038382654556109,"totalNewToBrandPurchasesPercentage":72.72727272727273,"totalNewToBrandDPVViews":105,"addToCart":15,"totalNewToBrandROAS":6.723161719414026,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":8.405437602586009,"purchases":5,"totalNewToBrandDPVs":117,"totalDetailPageViewRate":2.8896864928215646,"totalSales":565.85,"newToBrandUnitsSold":6,"impressions":27304,"totalNewToBrandPurchases":8,"totalDetailPageView":789,"totalPurchases":11,"combinedProductSales":565.85,"newToBrandDetailPageViews":64,"totalUnitsSold":23,"clicks":19,"totalNewToBrandDPVRate":0.4285086434222092,"totalCost":67.31951705000002},{"date":"2024-09-25","newToBrandROAS":3.02838012043512,"detailPageViews":337,"orderId":581902515899908296,"totalNewToBrandSales":772.0800000000002,"unitsSold":9,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":24,"ROAS":3.9497756847465206,"combinedUnitsSold":33,"sales":258.79,"totalAddToCart":73,"eCPM":2.2473820573506176,"detailPageViewRate":1.155930575564245,"totalNewToBrandPurchasesPercentage":77.27272727272727,"totalNewToBrandDPVViews":100,"addToCart":22,"totalNewToBrandROAS":11.783851040144881,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":14.972181889650459,"purchases":6,"totalNewToBrandDPVs":108,"totalDetailPageViewRate":2.497084448103176,"totalSales":980.9800000000002,"newToBrandUnitsSold":6,"impressions":29154,"totalNewToBrandPurchases":17,"totalDetailPageView":728,"totalPurchases":22,"combinedProductSales":980.9800000000002,"newToBrandDetailPageViews":54,"totalUnitsSold":33,"clicks":11,"totalNewToBrandDPVRate":0.3704465939493723,"totalCost":65.5201764999999},{"date":"2024-09-26","newToBrandROAS":1.2788915668165657,"detailPageViews":337,"orderId":581902515899908296,"totalNewToBrandSales":272.47999999999996,"unitsSold":3,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":10,"ROAS":1.2788915668165657,"combinedUnitsSold":10,"sales":86.46,"totalAddToCart":42,"eCPM":2.524568461107586,"detailPageViewRate":1.2584487844953136,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":74,"addToCart":18,"totalNewToBrandROAS":4.030446149967359,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":4.030446149967359,"purchases":2,"totalNewToBrandDPVs":80,"totalDetailPageViewRate":2.7596250793532247,"totalSales":272.47999999999996,"newToBrandUnitsSold":3,"impressions":26779,"totalNewToBrandPurchases":7,"totalDetailPageView":739,"totalPurchases":7,"combinedProductSales":272.47999999999996,"newToBrandDetailPageViews":41,"totalUnitsSold":10,"clicks":11,"totalNewToBrandDPVRate":0.29874155121550466,"totalCost":67.60541882000004},{"date":"2024-09-27","newToBrandROAS":1.1998138477664502,"detailPageViews":282,"orderId":581902515899908296,"totalNewToBrandSales":446.99999999999994,"unitsSold":6,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":11,"ROAS":1.1998138477664502,"combinedUnitsSold":11,"sales":80.7,"totalAddToCart":35,"eCPM":2.693865503844922,"detailPageViewRate":1.1294456904838193,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":68,"addToCart":9,"totalNewToBrandROAS":6.64580904524911,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":6.64580904524911,"purchases":1,"totalNewToBrandDPVs":76,"totalDetailPageViewRate":2.174783723165652,"totalSales":446.99999999999994,"newToBrandUnitsSold":6,"impressions":24968,"totalNewToBrandPurchases":3,"totalDetailPageView":543,"totalPurchases":3,"combinedProductSales":446.99999999999994,"newToBrandDetailPageViews":42,"totalUnitsSold":11,"clicks":17,"totalNewToBrandDPVRate":0.3043896187119513,"totalCost":67.26043390000001},{"date":"2024-09-28","newToBrandROAS":1.3132916006662816,"detailPageViews":273,"orderId":581902515899908296,"totalNewToBrandSales":211.26,"unitsSold":8,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":9,"ROAS":2.4132580811727005,"combinedUnitsSold":13,"sales":170.82,"totalAddToCart":42,"eCPM":2.609547470230415,"detailPageViewRate":1.0064516129032257,"totalNewToBrandPurchasesPercentage":70,"totalNewToBrandDPVViews":84,"addToCart":19,"totalNewToBrandROAS":2.984573833441896,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":4.084540313948314,"purchases":5,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":2.392626728110599,"totalSales":289.11999999999995,"newToBrandUnitsSold":4,"impressions":27125,"totalNewToBrandPurchases":7,"totalDetailPageView":649,"totalPurchases":10,"combinedProductSales":289.11999999999995,"newToBrandDetailPageViews":34,"totalUnitsSold":13,"clicks":8,"totalNewToBrandDPVRate":0.3207373271889401,"totalCost":70.78397513000002},{"date":"2024-09-29","newToBrandROAS":3.2259816051617762,"detailPageViews":268,"orderId":581902515899908296,"totalNewToBrandSales":344.76,"unitsSold":7,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":6,"ROAS":4.799406161568527,"combinedUnitsSold":11,"sales":234.11,"totalAddToCart":28,"eCPM":2.297859026757115,"detailPageViewRate":1.2624835123421896,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":96,"addToCart":12,"totalNewToBrandROAS":7.067802606733438,"orderName":"Madison Park_ Window_ Panel_ Consideration_ Evergreen","totalROAS":9.61049769117812,"purchases":4,"totalNewToBrandDPVs":101,"totalDetailPageViewRate":2.793480309025815,"totalSales":468.79,"newToBrandUnitsSold":4,"impressions":21228,"totalNewToBrandPurchases":4,"totalDetailPageView":593,"totalPurchases":8,"combinedProductSales":468.79,"newToBrandDetailPageViews":40,"totalUnitsSold":11,"clicks":11,"totalNewToBrandDPVRate":0.47578669681552666,"totalCost":48.778951420000034},{"date":"2024-09-23","newToBrandROAS":null,"detailPageViews":30,"orderId":582601707633287171,"totalNewToBrandSales":63.31,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":null,"combinedUnitsSold":2,"sales":26.32,"totalAddToCart":2,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":11,"addToCart":1,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Duvet&Duvet Set_ OTC_ Conversions","totalROAS":null,"purchases":1,"totalNewToBrandDPVs":11,"totalDetailPageViewRate":0.0,"totalSales":63.31,"newToBrandUnitsSold":1,"impressions":0,"totalNewToBrandPurchases":2,"totalDetailPageView":84,"totalPurchases":2,"combinedProductSales":63.31,"newToBrandDetailPageViews":1,"totalUnitsSold":2,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-24","newToBrandROAS":null,"detailPageViews":16,"orderId":582601707633287171,"totalNewToBrandSales":36.99,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":1,"ROAS":null,"combinedUnitsSold":1,"sales":0,"totalAddToCart":3,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":12,"addToCart":1,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Duvet&Duvet Set_ OTC_ Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":12,"totalDetailPageViewRate":0.0,"totalSales":36.99,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":1,"totalDetailPageView":40,"totalPurchases":1,"combinedProductSales":36.99,"newToBrandDetailPageViews":4,"totalUnitsSold":1,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-25","newToBrandROAS":null,"detailPageViews":13,"orderId":582601707633287171,"totalNewToBrandSales":45.18,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":null,"combinedUnitsSold":2,"sales":26.4,"totalAddToCart":3,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":6,"addToCart":2,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Duvet&Duvet Set_ OTC_ Conversions","totalROAS":null,"purchases":1,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.0,"totalSales":45.18,"newToBrandUnitsSold":1,"impressions":0,"totalNewToBrandPurchases":2,"totalDetailPageView":41,"totalPurchases":2,"combinedProductSales":45.18,"newToBrandDetailPageViews":1,"totalUnitsSold":2,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-26","newToBrandROAS":null,"detailPageViews":17,"orderId":582601707633287171,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":2,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":9,"addToCart":1,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Duvet&Duvet Set_ OTC_ Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":9,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":51,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":3,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-27","newToBrandROAS":null,"detailPageViews":9,"orderId":582601707633287171,"totalNewToBrandSales":62.5,"unitsSold":2,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":2,"ROAS":null,"combinedUnitsSold":2,"sales":62.5,"totalAddToCart":2,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":6,"addToCart":1,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Duvet&Duvet Set_ OTC_ Conversions","totalROAS":null,"purchases":2,"totalNewToBrandDPVs":6,"totalDetailPageViewRate":0.0,"totalSales":62.5,"newToBrandUnitsSold":2,"impressions":0,"totalNewToBrandPurchases":2,"totalDetailPageView":21,"totalPurchases":2,"combinedProductSales":62.5,"newToBrandDetailPageViews":4,"totalUnitsSold":2,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-28","newToBrandROAS":null,"detailPageViews":6,"orderId":582601707633287171,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":3,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":5,"addToCart":2,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Duvet&Duvet Set_ OTC_ Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":5,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":20,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":1,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-29","newToBrandROAS":null,"detailPageViews":8,"orderId":582601707633287171,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":1,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":2,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Duvet&Duvet Set_ OTC_ Conversions","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":2,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":22,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-23","newToBrandROAS":20.589004631927583,"detailPageViews":2645,"orderId":584304828906703631,"totalNewToBrandSales":6715.119999999995,"unitsSold":47,"newToBrandPurchases":40,"totalNewToBrandUnitsSold":81,"ROAS":24.496139774430542,"combinedUnitsSold":101,"sales":5052.3499999999985,"totalAddToCart":321,"eCPM":2.2057500511197206,"detailPageViewRate":2.828695484781725,"totalNewToBrandPurchasesPercentage":81.44329896907216,"totalNewToBrandDPVViews":191,"addToCart":170,"totalNewToBrandROAS":32.55802114304709,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":39.151254120504525,"purchases":47,"totalNewToBrandDPVs":198,"totalDetailPageViewRate":5.29163903920604,"totalSales":8074.979999999993,"newToBrandUnitsSold":40,"impressions":93506,"totalNewToBrandPurchases":79,"totalDetailPageView":4948,"totalPurchases":97,"combinedProductSales":8074.979999999995,"newToBrandDetailPageViews":100,"totalUnitsSold":101,"clicks":31,"totalNewToBrandDPVRate":0.21175111757534276,"totalCost":206.2508642800006},{"date":"2024-09-24","newToBrandROAS":14.891909332844575,"detailPageViews":2442,"orderId":584304828906703631,"totalNewToBrandSales":4902.399999999998,"unitsSold":33,"newToBrandPurchases":26,"totalNewToBrandUnitsSold":65,"ROAS":18.159263633170756,"combinedUnitsSold":84,"sales":3695.04,"totalAddToCart":321,"eCPM":2.0974685245124416,"detailPageViewRate":2.517214365233167,"totalNewToBrandPurchasesPercentage":74.32432432432432,"totalNewToBrandDPVViews":154,"addToCart":152,"totalNewToBrandROAS":24.09283093965323,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":31.837046439489267,"purchases":33,"totalNewToBrandDPVs":156,"totalDetailPageViewRate":4.78909825588587,"totalSales":6478.189999999998,"newToBrandUnitsSold":26,"impressions":97012,"totalNewToBrandPurchases":55,"totalDetailPageView":4646,"totalPurchases":74,"combinedProductSales":6478.189999999998,"newToBrandDetailPageViews":83,"totalUnitsSold":84,"clicks":29,"totalNewToBrandDPVRate":0.16080484888467406,"totalCost":203.479616500001},{"date":"2024-09-25","newToBrandROAS":16.180275779128916,"detailPageViews":2708,"orderId":584304828906703631,"totalNewToBrandSales":6371.539999999997,"unitsSold":46,"newToBrandPurchases":32,"totalNewToBrandUnitsSold":73,"ROAS":22.785405508295323,"combinedUnitsSold":103,"sales":4836.309999999998,"totalAddToCart":324,"eCPM":2.1261191388532676,"detailPageViewRate":2.712557095921148,"totalNewToBrandPurchasesPercentage":77.41935483870968,"totalNewToBrandDPVViews":177,"addToCart":155,"totalNewToBrandROAS":30.01836578141682,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":39.18678354937691,"purchases":46,"totalNewToBrandDPVs":183,"totalDetailPageViewRate":5.20774901835083,"totalSales":8317.579999999998,"newToBrandUnitsSold":32,"impressions":99832,"totalNewToBrandPurchases":72,"totalDetailPageView":5199,"totalPurchases":93,"combinedProductSales":8317.579999999998,"newToBrandDetailPageViews":86,"totalUnitsSold":103,"clicks":38,"totalNewToBrandDPVRate":0.18330795736837888,"totalCost":212.2547258699994},{"date":"2024-09-26","newToBrandROAS":11.43641314744286,"detailPageViews":2867,"orderId":584304828906703631,"totalNewToBrandSales":6788.8499999999985,"unitsSold":51,"newToBrandPurchases":36,"totalNewToBrandUnitsSold":83,"ROAS":14.677689043282944,"combinedUnitsSold":110,"sales":4946.969999999999,"totalAddToCart":392,"eCPM":2.1234484907039266,"detailPageViewRate":1.8062914637450147,"totalNewToBrandPurchasesPercentage":78.0952380952381,"totalNewToBrandDPVViews":264,"addToCart":185,"totalNewToBrandROAS":20.14255782054296,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":25.797967714963512,"purchases":47,"totalNewToBrandDPVs":270,"totalDetailPageViewRate":3.5760412794617036,"totalSales":8694.949999999999,"newToBrandUnitsSold":36,"impressions":158723,"totalNewToBrandPurchases":82,"totalDetailPageView":5676,"totalPurchases":105,"combinedProductSales":8694.949999999999,"newToBrandDetailPageViews":125,"totalUnitsSold":110,"clicks":39,"totalNewToBrandDPVRate":0.1701076718560007,"totalCost":337.04011478999934},{"date":"2024-09-27","newToBrandROAS":8.934222598745052,"detailPageViews":3059,"orderId":584304828906703631,"totalNewToBrandSales":6374.379999999997,"unitsSold":41,"newToBrandPurchases":31,"totalNewToBrandUnitsSold":75,"ROAS":11.577385514611892,"combinedUnitsSold":97,"sales":4394.579999999999,"totalAddToCart":405,"eCPM":2.3607089286780565,"detailPageViewRate":1.9024578337230709,"totalNewToBrandPurchasesPercentage":76.92307692307693,"totalNewToBrandDPVViews":266,"addToCart":214,"totalNewToBrandROAS":16.79310757265353,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":20.702264647017138,"purchases":41,"totalNewToBrandDPVs":280,"totalDetailPageViewRate":3.6450818448679043,"totalSales":7858.229999999995,"newToBrandUnitsSold":31,"impressions":160792,"totalNewToBrandPurchases":70,"totalDetailPageView":5861,"totalPurchases":91,"combinedProductSales":7858.229999999997,"newToBrandDetailPageViews":141,"totalUnitsSold":97,"clicks":62,"totalNewToBrandDPVRate":0.17413801681675703,"totalCost":379.583110060002},{"date":"2024-09-28","newToBrandROAS":10.741002471644006,"detailPageViews":3723,"orderId":584304828906703631,"totalNewToBrandSales":6328.619999999999,"unitsSold":49,"newToBrandPurchases":38,"totalNewToBrandUnitsSold":75,"ROAS":13.041190194169848,"combinedUnitsSold":94,"sales":4927.409999999999,"totalAddToCart":454,"eCPM":2.3516028351102576,"detailPageViewRate":2.317157421065407,"totalNewToBrandPurchasesPercentage":79.34782608695652,"totalNewToBrandDPVViews":290,"addToCart":225,"totalNewToBrandROAS":16.749719850109326,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":20.46261649881384,"purchases":48,"totalNewToBrandDPVs":300,"totalDetailPageViewRate":4.283909355141874,"totalSales":7731.48,"newToBrandUnitsSold":39,"impressions":160671,"totalNewToBrandPurchases":73,"totalDetailPageView":6883,"totalPurchases":92,"combinedProductSales":7731.48,"newToBrandDetailPageViews":161,"totalUnitsSold":94,"clicks":56,"totalNewToBrandDPVRate":0.18671695576675318,"totalCost":377.83437912000016},{"date":"2024-09-29","newToBrandROAS":16.40620420583594,"detailPageViews":3994,"orderId":584304828906703631,"totalNewToBrandSales":9417.079999999996,"unitsSold":51,"newToBrandPurchases":46,"totalNewToBrandUnitsSold":109,"ROAS":18.431505651825283,"combinedUnitsSold":130,"sales":5343.339999999997,"totalAddToCart":539,"eCPM":2.127256556207794,"detailPageViewRate":2.9307308482535954,"totalNewToBrandPurchasesPercentage":85.03937007874016,"totalNewToBrandDPVViews":331,"addToCart":253,"totalNewToBrandROAS":32.48360823823504,"orderName":"Madison Park_ Adult_ Comforter& Coverlet_ Conversion_ Evergreen","totalROAS":37.76517661377091,"purchases":51,"totalNewToBrandDPVs":343,"totalDetailPageViewRate":5.653800997945407,"totalSales":10948.219999999998,"newToBrandUnitsSold":46,"impressions":136280,"totalNewToBrandPurchases":108,"totalDetailPageView":7705,"totalPurchases":127,"combinedProductSales":10948.219999999998,"newToBrandDetailPageViews":168,"totalUnitsSold":130,"clicks":63,"totalNewToBrandDPVRate":0.2516877017904315,"totalCost":289.90252347999814},{"date":"2024-09-23","newToBrandROAS":1.5711606893078687,"detailPageViews":314,"orderId":586099002598068895,"totalNewToBrandSales":561.62,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":14,"ROAS":1.5711606893078687,"combinedUnitsSold":14,"sales":200.81,"totalAddToCart":40,"eCPM":1.5888462449963936,"detailPageViewRate":0.39034335297481415,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":66,"addToCart":17,"totalNewToBrandROAS":4.394179903038122,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":4.394179903038122,"purchases":4,"totalNewToBrandDPVs":73,"totalDetailPageViewRate":0.8217100519629049,"totalSales":561.62,"newToBrandUnitsSold":4,"impressions":80442,"totalNewToBrandPurchases":12,"totalDetailPageView":661,"totalPurchases":12,"combinedProductSales":561.62,"newToBrandDetailPageViews":27,"totalUnitsSold":14,"clicks":14,"totalNewToBrandDPVRate":0.09074861390815743,"totalCost":127.80996963999989},{"date":"2024-09-24","newToBrandROAS":2.1783216458020433,"detailPageViews":283,"orderId":586099002598068895,"totalNewToBrandSales":582.44,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":11,"ROAS":2.1783216458020433,"combinedUnitsSold":15,"sales":274.53000000000003,"totalAddToCart":53,"eCPM":1.5430452424854615,"detailPageViewRate":0.3464952555861647,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":85,"addToCart":19,"totalNewToBrandROAS":4.621504605620304,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":5.865987783879847,"purchases":4,"totalNewToBrandDPVs":92,"totalDetailPageViewRate":0.7554331190694827,"totalSales":739.28,"newToBrandUnitsSold":5,"impressions":81675,"totalNewToBrandPurchases":10,"totalDetailPageView":617,"totalPurchases":12,"combinedProductSales":739.28,"newToBrandDetailPageViews":38,"totalUnitsSold":15,"clicks":16,"totalNewToBrandDPVRate":0.11264156718702174,"totalCost":126.02822018000006},{"date":"2024-09-25","newToBrandROAS":1.7615412213320771,"detailPageViews":297,"orderId":586099002598068895,"totalNewToBrandSales":370.26000000000005,"unitsSold":6,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":9,"ROAS":2.1455771814471687,"combinedUnitsSold":10,"sales":279.28999999999996,"totalAddToCart":48,"eCPM":1.4990856211348198,"detailPageViewRate":0.34203586194188845,"totalNewToBrandPurchasesPercentage":88.88888888888889,"totalNewToBrandDPVViews":60,"addToCart":27,"totalNewToBrandROAS":2.8444319782399257,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":3.2284679383550174,"purchases":6,"totalNewToBrandDPVs":68,"totalDetailPageViewRate":0.6679488213006576,"totalSales":420.25000000000006,"newToBrandUnitsSold":5,"impressions":86833,"totalNewToBrandPurchases":8,"totalDetailPageView":580,"totalPurchases":9,"combinedProductSales":420.25000000000006,"newToBrandDetailPageViews":22,"totalUnitsSold":10,"clicks":17,"totalNewToBrandDPVRate":0.07831124111800813,"totalCost":130.1701017399998},{"date":"2024-09-26","newToBrandROAS":2.3063024954460785,"detailPageViews":315,"orderId":586099002598068895,"totalNewToBrandSales":560.62,"unitsSold":9,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":14,"ROAS":2.895378537032894,"combinedUnitsSold":16,"sales":441.82,"totalAddToCart":52,"eCPM":1.608107202790569,"detailPageViewRate":0.33195982759165776,"totalNewToBrandPurchasesPercentage":86.66666666666667,"totalNewToBrandDPVViews":103,"addToCart":27,"totalNewToBrandROAS":3.673910450933369,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":4.262986492520184,"purchases":9,"totalNewToBrandDPVs":106,"totalDetailPageViewRate":0.713450169141436,"totalSales":650.51,"newToBrandUnitsSold":7,"impressions":94891,"totalNewToBrandPurchases":13,"totalDetailPageView":677,"totalPurchases":15,"combinedProductSales":650.51,"newToBrandDetailPageViews":41,"totalUnitsSold":16,"clicks":18,"totalNewToBrandDPVRate":0.11170711658639912,"totalCost":152.5949005799999},{"date":"2024-09-27","newToBrandROAS":1.5336467416282649,"detailPageViews":346,"orderId":586099002598068895,"totalNewToBrandSales":361.33000000000004,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":9,"ROAS":1.5336467416282649,"combinedUnitsSold":9,"sales":194.96,"totalAddToCart":42,"eCPM":1.6771576705894728,"detailPageViewRate":0.4564884690484986,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":61,"addToCart":26,"totalNewToBrandROAS":2.842391142555093,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":2.842391142555093,"purchases":4,"totalNewToBrandDPVs":63,"totalDetailPageViewRate":0.8496490579977836,"totalSales":361.33000000000004,"newToBrandUnitsSold":4,"impressions":75796,"totalNewToBrandPurchases":9,"totalDetailPageView":644,"totalPurchases":9,"combinedProductSales":361.33000000000004,"newToBrandDetailPageViews":23,"totalUnitsSold":9,"clicks":17,"totalNewToBrandDPVRate":0.08311784263021796,"totalCost":127.12184279999968},{"date":"2024-09-28","newToBrandROAS":2.2000914421997884,"detailPageViews":332,"orderId":586099002598068895,"totalNewToBrandSales":605.0300000000001,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":17,"ROAS":2.4869662670237074,"combinedUnitsSold":18,"sales":311.83,"totalAddToCart":57,"eCPM":1.6198656091983747,"detailPageViewRate":0.42891286092629677,"totalNewToBrandPurchasesPercentage":94.44444444444444,"totalNewToBrandDPVViews":78,"addToCart":30,"totalNewToBrandROAS":4.825350994251207,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":5.112225819075127,"purchases":7,"totalNewToBrandDPVs":80,"totalDetailPageViewRate":0.8810800335895614,"totalSales":641.0000000000001,"newToBrandUnitsSold":6,"impressions":77405,"totalNewToBrandPurchases":17,"totalDetailPageView":682,"totalPurchases":18,"combinedProductSales":641.0000000000001,"newToBrandDetailPageViews":36,"totalUnitsSold":18,"clicks":17,"totalNewToBrandDPVRate":0.10335249660874621,"totalCost":125.3856974800002},{"date":"2024-09-29","newToBrandROAS":7.895564663520951,"detailPageViews":339,"orderId":586099002598068895,"totalNewToBrandSales":873.4500000000003,"unitsSold":16,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":22,"ROAS":9.157006194606064,"combinedUnitsSold":24,"sales":733.0300000000001,"totalAddToCart":54,"eCPM":1.3000190444484157,"detailPageViewRate":0.5505302304431849,"totalNewToBrandPurchasesPercentage":91.30434782608695,"totalNewToBrandDPVViews":80,"addToCart":33,"totalNewToBrandROAS":10.911131960054389,"orderName":"Comfort Spaces_Youth_Comforter Set_Conversions","totalROAS":12.172573491139502,"purchases":16,"totalNewToBrandDPVs":87,"totalDetailPageViewRate":0.9565259756077755,"totalSales":974.4300000000003,"newToBrandUnitsSold":14,"impressions":61577,"totalNewToBrandPurchases":21,"totalDetailPageView":589,"totalPurchases":23,"combinedProductSales":974.4300000000003,"newToBrandDetailPageViews":37,"totalUnitsSold":24,"clicks":16,"totalNewToBrandDPVRate":0.14128651931727756,"totalCost":80.05127270000008},{"date":"2024-09-23","newToBrandROAS":5.598495003852407,"detailPageViews":96,"orderId":587410510249652600,"totalNewToBrandSales":476.37,"unitsSold":4,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":6,"ROAS":5.598495003852407,"combinedUnitsSold":7,"sales":331.39,"totalAddToCart":23,"eCPM":1.8014149459813098,"detailPageViewRate":0.2921573997991418,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":0,"addToCart":5,"totalNewToBrandROAS":8.047783774360033,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.209920445095442,"purchases":4,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":1.0529839617760737,"totalSales":545.1600000000001,"newToBrandUnitsSold":4,"impressions":32859,"totalNewToBrandPurchases":6,"totalDetailPageView":346,"totalPurchases":7,"combinedProductSales":545.16,"newToBrandDetailPageViews":0,"totalUnitsSold":7,"clicks":11,"totalNewToBrandDPVRate":0,"totalCost":59.19269370999986},{"date":"2024-09-24","newToBrandROAS":0.4524541679855367,"detailPageViews":125,"orderId":587410510249652600,"totalNewToBrandSales":212.07,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":3,"ROAS":0.4524541679855367,"combinedUnitsSold":11,"sales":26.17,"totalAddToCart":44,"eCPM":1.728118092321479,"detailPageViewRate":0.3734687780101584,"totalNewToBrandPurchasesPercentage":37.5,"totalNewToBrandDPVViews":0,"addToCart":11,"totalNewToBrandROAS":3.666486641371523,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.786115120552285,"purchases":1,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":1.2070510905288319,"totalSales":566.03,"newToBrandUnitsSold":1,"impressions":33470,"totalNewToBrandPurchases":3,"totalDetailPageView":404,"totalPurchases":8,"combinedProductSales":566.03,"newToBrandDetailPageViews":0,"totalUnitsSold":11,"clicks":12,"totalNewToBrandDPVRate":0,"totalCost":57.840112549999894},{"date":"2024-09-25","newToBrandROAS":0,"detailPageViews":107,"orderId":587410510249652600,"totalNewToBrandSales":60.99,"unitsSold":2,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":1,"ROAS":1.4452997946483142,"combinedUnitsSold":5,"sales":85.97999999999999,"totalAddToCart":35,"eCPM":1.7802132992189619,"detailPageViewRate":0.3201963072687554,"totalNewToBrandPurchasesPercentage":20,"totalNewToBrandDPVViews":0,"addToCart":7,"totalNewToBrandROAS":1.0252248717794916,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":4.377251297120506,"purchases":2,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.9785438549241404,"totalSales":260.40000000000003,"newToBrandUnitsSold":0,"impressions":33417,"totalNewToBrandPurchases":1,"totalDetailPageView":327,"totalPurchases":5,"combinedProductSales":260.40000000000003,"newToBrandDetailPageViews":0,"totalUnitsSold":5,"clicks":11,"totalNewToBrandDPVRate":0,"totalCost":59.48938782000005},{"date":"2024-09-26","newToBrandROAS":8.408129410730519,"detailPageViews":195,"orderId":587410510249652600,"totalNewToBrandSales":886.3,"unitsSold":11,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":10,"ROAS":10.426167425592167,"combinedUnitsSold":17,"sales":959.21,"totalAddToCart":29,"eCPM":1.9800329087035122,"detailPageViewRate":0.4196797520661157,"totalNewToBrandPurchasesPercentage":60,"totalNewToBrandDPVViews":0,"addToCart":16,"totalNewToBrandROAS":9.633669571107825,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":12.868878203788107,"purchases":9,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.9900137741046832,"totalSales":1183.94,"newToBrandUnitsSold":7,"impressions":46464,"totalNewToBrandPurchases":9,"totalDetailPageView":460,"totalPurchases":15,"combinedProductSales":1183.94,"newToBrandDetailPageViews":0,"totalUnitsSold":17,"clicks":23,"totalNewToBrandDPVRate":0,"totalCost":92.00024907},{"date":"2024-09-27","newToBrandROAS":3.481535688749628,"detailPageViews":346,"orderId":587410510249652600,"totalNewToBrandSales":832.3100000000002,"unitsSold":15,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":15,"ROAS":4.89808467498671,"combinedUnitsSold":33,"sales":614.34,"totalAddToCart":70,"eCPM":2.035881255052187,"detailPageViewRate":0.5616244907234568,"totalNewToBrandPurchasesPercentage":55.55555555555556,"totalNewToBrandDPVViews":23,"addToCart":27,"totalNewToBrandROAS":6.6359424029660925,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":11.052940986718799,"purchases":12,"totalNewToBrandDPVs":35,"totalDetailPageViewRate":1.3261480026620351,"totalSales":1386.3100000000002,"newToBrandUnitsSold":7,"impressions":61607,"totalNewToBrandPurchases":15,"totalDetailPageView":817,"totalPurchases":27,"combinedProductSales":1386.3100000000002,"newToBrandDetailPageViews":25,"totalUnitsSold":33,"clicks":38,"totalNewToBrandDPVRate":0.056811725940234065,"totalCost":125.4245364800001},{"date":"2024-09-28","newToBrandROAS":0,"detailPageViews":277,"orderId":587410510249652600,"totalNewToBrandSales":1009.8299999999999,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":14,"ROAS":0,"combinedUnitsSold":19,"sales":0,"totalAddToCart":72,"eCPM":2.0294453946956357,"detailPageViewRate":0.45659089785220963,"totalNewToBrandPurchasesPercentage":76.47058823529412,"totalNewToBrandDPVViews":36,"addToCart":13,"totalNewToBrandROAS":8.201973817820038,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":9.38894237068163,"purchases":0,"totalNewToBrandDPVs":41,"totalDetailPageViewRate":1.5346069527090511,"totalSales":1155.97,"newToBrandUnitsSold":0,"impressions":60667,"totalNewToBrandPurchases":13,"totalDetailPageView":931,"totalPurchases":17,"combinedProductSales":1155.97,"newToBrandDetailPageViews":17,"totalUnitsSold":19,"clicks":36,"totalNewToBrandDPVRate":0.06758204625249312,"totalCost":123.12036376000012},{"date":"2024-09-29","newToBrandROAS":6.028523562199371,"detailPageViews":342,"orderId":587410510249652600,"totalNewToBrandSales":2189.72,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":27,"ROAS":6.345700479021101,"combinedUnitsSold":30,"sales":675.03,"totalAddToCart":84,"eCPM":2.0024841515756155,"detailPageViewRate":0.6438010617070141,"totalNewToBrandPurchasesPercentage":89.28571428571429,"totalNewToBrandDPVViews":42,"addToCart":15,"totalNewToBrandROAS":20.584725498010584,"orderName":"Madison Park_ Furniture_ Conversion_ Evergreen","totalROAS":22.120034746834673,"purchases":5,"totalNewToBrandDPVs":49,"totalDetailPageViewRate":2.386958322352321,"totalSales":2353.0399999999995,"newToBrandUnitsSold":4,"impressions":53122,"totalNewToBrandPurchases":25,"totalDetailPageView":1268,"totalPurchases":28,"combinedProductSales":2353.0399999999995,"newToBrandDetailPageViews":17,"totalUnitsSold":30,"clicks":37,"totalNewToBrandDPVRate":0.09224050299311021,"totalCost":106.37596309999985},{"date":"2024-09-23","newToBrandROAS":6.5253861530460275,"detailPageViews":100,"orderId":588229773389192930,"totalNewToBrandSales":181.5,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":1,"ROAS":6.5253861530460275,"combinedUnitsSold":2,"sales":181.5,"totalAddToCart":25,"eCPM":0.5294056963398615,"detailPageViewRate":0.19033479891128494,"totalNewToBrandPurchasesPercentage":50,"totalNewToBrandDPVViews":42,"addToCart":11,"totalNewToBrandROAS":6.5253861530460275,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":9.401229890688738,"purchases":1,"totalNewToBrandDPVs":59,"totalDetailPageViewRate":0.6242981404290147,"totalSales":261.49,"newToBrandUnitsSold":1,"impressions":52539,"totalNewToBrandPurchases":1,"totalDetailPageView":328,"totalPurchases":2,"combinedProductSales":261.49,"newToBrandDetailPageViews":25,"totalUnitsSold":2,"clicks":28,"totalNewToBrandDPVRate":0.11229753135765812,"totalCost":27.81444587999998},{"date":"2024-09-24","newToBrandROAS":0,"detailPageViews":86,"orderId":588229773389192930,"totalNewToBrandSales":26.49,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":1,"ROAS":0,"combinedUnitsSold":1,"sales":0,"totalAddToCart":11,"eCPM":0.575077644550065,"detailPageViewRate":0.1824778798616563,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":37,"addToCart":0,"totalNewToBrandROAS":0.9773885526882368,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":0.9773885526882368,"purchases":0,"totalNewToBrandDPVs":49,"totalDetailPageViewRate":0.5644083260837276,"totalSales":26.49,"newToBrandUnitsSold":0,"impressions":47129,"totalNewToBrandPurchases":1,"totalDetailPageView":266,"totalPurchases":1,"combinedProductSales":26.49,"newToBrandDetailPageViews":20,"totalUnitsSold":1,"clicks":28,"totalNewToBrandDPVRate":0.1039699548048972,"totalCost":27.102834310000013},{"date":"2024-09-25","newToBrandROAS":0,"detailPageViews":109,"orderId":588229773389192930,"totalNewToBrandSales":302.32000000000005,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":5,"ROAS":0,"combinedUnitsSold":5,"sales":0,"totalAddToCart":27,"eCPM":0.5979855970647092,"detailPageViewRate":0.2507418738929401,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":57,"addToCart":9,"totalNewToBrandROAS":11.629914565186569,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":11.629914565186569,"purchases":0,"totalNewToBrandDPVs":75,"totalDetailPageViewRate":0.867244829886591,"totalSales":302.32000000000005,"newToBrandUnitsSold":0,"impressions":43471,"totalNewToBrandPurchases":5,"totalDetailPageView":377,"totalPurchases":5,"combinedProductSales":302.32000000000005,"newToBrandDetailPageViews":29,"totalUnitsSold":5,"clicks":28,"totalNewToBrandDPVRate":0.17252881231165607,"totalCost":25.995031889999975},{"date":"2024-09-26","newToBrandROAS":17.723099566690266,"detailPageViews":112,"orderId":588229773389192930,"totalNewToBrandSales":484.97999999999996,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":2,"ROAS":17.723099566690266,"combinedUnitsSold":8,"sales":466.27,"totalAddToCart":16,"eCPM":0.6335453340076097,"detailPageViewRate":0.26971054279246737,"totalNewToBrandPurchasesPercentage":40,"totalNewToBrandDPVViews":63,"addToCart":7,"totalNewToBrandROAS":18.434273763813767,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":29.645055041184445,"purchases":1,"totalNewToBrandDPVs":83,"totalDetailPageViewRate":0.8885999133073256,"totalSales":779.92,"newToBrandUnitsSold":1,"impressions":41526,"totalNewToBrandPurchases":2,"totalDetailPageView":369,"totalPurchases":5,"combinedProductSales":779.92,"newToBrandDetailPageViews":27,"totalUnitsSold":8,"clicks":29,"totalNewToBrandDPVRate":0.19987477724798922,"totalCost":26.30860354},{"date":"2024-09-27","newToBrandROAS":7.102001855623566,"detailPageViews":83,"orderId":588229773389192930,"totalNewToBrandSales":351.07,"unitsSold":1,"newToBrandPurchases":1,"totalNewToBrandUnitsSold":3,"ROAS":7.102001855623566,"combinedUnitsSold":4,"sales":181.5,"totalAddToCart":23,"eCPM":0.6368346543732869,"detailPageViewRate":0.20682780961873912,"totalNewToBrandPurchasesPercentage":75,"totalNewToBrandDPVViews":37,"addToCart":3,"totalNewToBrandROAS":13.737188933629561,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":14.709165385936387,"purchases":1,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":0.6379267381011712,"totalSales":375.90999999999997,"newToBrandUnitsSold":1,"impressions":40130,"totalNewToBrandPurchases":3,"totalDetailPageView":256,"totalPurchases":4,"combinedProductSales":375.90999999999997,"newToBrandDetailPageViews":25,"totalUnitsSold":4,"clicks":20,"totalNewToBrandDPVRate":0.1345626713182158,"totalCost":25.55617468},{"date":"2024-09-28","newToBrandROAS":28.698371533623025,"detailPageViews":87,"orderId":588229773389192930,"totalNewToBrandSales":942.5600000000001,"unitsSold":3,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":6,"ROAS":28.698371533623025,"combinedUnitsSold":6,"sales":807.99,"totalAddToCart":21,"eCPM":0.5814414768080621,"detailPageViewRate":0.17967039775308744,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":43,"addToCart":6,"totalNewToBrandROAS":33.47805922441084,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":33.478059224410835,"purchases":3,"totalNewToBrandDPVs":60,"totalDetailPageViewRate":0.7248771219693527,"totalSales":942.5599999999998,"newToBrandUnitsSold":3,"impressions":48422,"totalNewToBrandPurchases":5,"totalDetailPageView":351,"totalPurchases":5,"combinedProductSales":942.5600000000001,"newToBrandDetailPageViews":21,"totalUnitsSold":6,"clicks":21,"totalNewToBrandDPVRate":0.12391061914006031,"totalCost":28.154559189999983},{"date":"2024-09-29","newToBrandROAS":0,"detailPageViews":51,"orderId":588229773389192930,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":0,"combinedUnitsSold":0,"sales":0,"totalAddToCart":15,"eCPM":0.49493525936742105,"detailPageViewRate":0.12621887838439838,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":46,"addToCart":4,"totalNewToBrandROAS":0,"orderName":"Madison Park_ Furniture_ Consideration_ Evergreen","totalROAS":0,"purchases":0,"totalNewToBrandDPVs":59,"totalDetailPageViewRate":0.6706924714151363,"totalSales":0,"newToBrandUnitsSold":0,"impressions":40406,"totalNewToBrandPurchases":0,"totalDetailPageView":271,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":14,"totalUnitsSold":0,"clicks":21,"totalNewToBrandDPVRate":0.14601791813097065,"totalCost":19.998354090000014},{"date":"2024-09-27","newToBrandROAS":1.2715811067813765,"detailPageViews":103,"orderId":589088250374805345,"totalNewToBrandSales":235.98000000000002,"unitsSold":7,"newToBrandPurchases":2,"totalNewToBrandUnitsSold":7,"ROAS":3.551557293668968,"combinedUnitsSold":12,"sales":244.25,"totalAddToCart":18,"eCPM":1.0881920300954133,"detailPageViewRate":0.1629772622984541,"totalNewToBrandPurchasesPercentage":83.33333333333334,"totalNewToBrandDPVViews":36,"addToCart":6,"totalNewToBrandROAS":3.431305998607997,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":5.711282185495588,"purchases":3,"totalNewToBrandDPVs":42,"totalDetailPageViewRate":0.4034873969524834,"totalSales":392.78000000000003,"newToBrandUnitsSold":2,"impressions":63199,"totalNewToBrandPurchases":5,"totalDetailPageView":255,"totalPurchases":6,"combinedProductSales":392.78000000000003,"newToBrandDetailPageViews":20,"totalUnitsSold":12,"clicks":14,"totalNewToBrandDPVRate":0.06645674773335021,"totalCost":68.77264811000003},{"date":"2024-09-28","newToBrandROAS":1.5018555595276197,"detailPageViews":152,"orderId":589088250374805345,"totalNewToBrandSales":415.73,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":15,"ROAS":1.8319618479213675,"combinedUnitsSold":16,"sales":135.91,"totalAddToCart":31,"eCPM":1.080327152551261,"detailPageViewRate":0.2213420316868593,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":40,"addToCart":14,"totalNewToBrandROAS":5.603719366024208,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":5.933825654417957,"purchases":5,"totalNewToBrandDPVs":49,"totalDetailPageViewRate":0.6334459459459459,"totalSales":440.22,"newToBrandUnitsSold":4,"impressions":68672,"totalNewToBrandPurchases":15,"totalDetailPageView":435,"totalPurchases":16,"combinedProductSales":440.22,"newToBrandDetailPageViews":27,"totalUnitsSold":16,"clicks":26,"totalNewToBrandDPVRate":0.07135368126747436,"totalCost":74.18822622000019},{"date":"2024-09-29","newToBrandROAS":4.000022035033274,"detailPageViews":190,"orderId":589088250374805345,"totalNewToBrandSales":597.7600000000001,"unitsSold":10,"newToBrandPurchases":8,"totalNewToBrandUnitsSold":20,"ROAS":5.124892509597462,"combinedUnitsSold":23,"sales":306.8,"totalAddToCart":53,"eCPM":1.1033538570138408,"detailPageViewRate":0.3501852295556334,"totalNewToBrandPurchasesPercentage":85,"totalNewToBrandDPVViews":56,"addToCart":16,"totalNewToBrandROAS":9.98518822208924,"orderName":"Madison Park_ Art*Basic Bedding*Bath*Blanket_Conversion_FPD BF","totalROAS":11.729288700991036,"purchases":10,"totalNewToBrandDPVs":64,"totalDetailPageViewRate":1.0413402878891203,"totalSales":702.1700000000001,"newToBrandUnitsSold":8,"impressions":54257,"totalNewToBrandPurchases":17,"totalDetailPageView":565,"totalPurchases":20,"combinedProductSales":702.1700000000001,"newToBrandDetailPageViews":32,"totalUnitsSold":23,"clicks":17,"totalNewToBrandDPVRate":0.11795712995558177,"totalCost":59.86467021999996},{"date":"2024-09-23","newToBrandROAS":null,"detailPageViews":0,"orderId":591342323040241539,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter Set_ Conversion_ B0CM38HT35","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-24","newToBrandROAS":null,"detailPageViews":0,"orderId":591342323040241539,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter Set_ Conversion_ B0CM38HT35","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-25","newToBrandROAS":null,"detailPageViews":0,"orderId":591342323040241539,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter Set_ Conversion_ B0CM38HT35","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-26","newToBrandROAS":null,"detailPageViews":0,"orderId":591342323040241539,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter Set_ Conversion_ B0CM38HT35","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-27","newToBrandROAS":null,"detailPageViews":0,"orderId":591342323040241539,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter Set_ Conversion_ B0CM38HT35","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-28","newToBrandROAS":null,"detailPageViews":0,"orderId":591342323040241539,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter Set_ Conversion_ B0CM38HT35","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-29","newToBrandROAS":null,"detailPageViews":0,"orderId":591342323040241539,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Comfort Spaces_ Adult_ Comforter Set_ Conversion_ B0CM38HT35","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-23","newToBrandROAS":1.2843990477969154,"detailPageViews":178,"orderId":592434507266268936,"totalNewToBrandSales":238.70999999999998,"unitsSold":4,"newToBrandPurchases":3,"totalNewToBrandUnitsSold":6,"ROAS":1.7524427686042658,"combinedUnitsSold":7,"sales":149.73000000000002,"totalAddToCart":22,"eCPM":1.4423785540887353,"detailPageViewRate":0.300492943480316,"totalNewToBrandPurchasesPercentage":85.71428571428571,"totalNewToBrandDPVViews":14,"addToCart":14,"totalNewToBrandROAS":2.793866381443426,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":3.261910102250777,"purchases":4,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":0.45580390303194007,"totalSales":278.7,"newToBrandUnitsSold":3,"impressions":59236,"totalNewToBrandPurchases":6,"totalDetailPageView":270,"totalPurchases":7,"combinedProductSales":278.7,"newToBrandDetailPageViews":13,"totalUnitsSold":7,"clicks":5,"totalNewToBrandDPVRate":0.02532243905733,"totalCost":85.44073603000032},{"date":"2024-09-24","newToBrandROAS":1.6352858252469578,"detailPageViews":216,"orderId":592434507266268936,"totalNewToBrandSales":317.27,"unitsSold":5,"newToBrandPurchases":4,"totalNewToBrandUnitsSold":8,"ROAS":2.1088887245322607,"combinedUnitsSold":25,"sales":180.43000000000004,"totalAddToCart":18,"eCPM":1.4539120529857645,"detailPageViewRate":0.36705978316283183,"totalNewToBrandPurchasesPercentage":43.75,"totalNewToBrandDPVViews":11,"addToCart":9,"totalNewToBrandROAS":3.7082920004009874,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":11.497727247185225,"purchases":5,"totalNewToBrandDPVs":15,"totalDetailPageViewRate":0.533596166264487,"totalSales":983.7100000000002,"newToBrandUnitsSold":4,"impressions":58846,"totalNewToBrandPurchases":7,"totalDetailPageView":314,"totalPurchases":16,"combinedProductSales":983.7100000000002,"newToBrandDetailPageViews":14,"totalUnitsSold":25,"clicks":10,"totalNewToBrandDPVRate":0.025490262719641096,"totalCost":85.5569086700003},{"date":"2024-09-25","newToBrandROAS":2.569653497209008,"detailPageViews":294,"orderId":592434507266268936,"totalNewToBrandSales":253.62,"unitsSold":12,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":9,"ROAS":3.948232880596659,"combinedUnitsSold":14,"sales":341.96000000000004,"totalAddToCart":26,"eCPM":1.6688677634976274,"detailPageViewRate":0.5664958187213379,"totalNewToBrandPurchasesPercentage":61.53846153846154,"totalNewToBrandDPVViews":17,"addToCart":22,"totalNewToBrandROAS":2.9282688711455274,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":4.673776669977563,"purchases":11,"totalNewToBrandDPVs":18,"totalDetailPageViewRate":0.7283517669274345,"totalSales":404.8,"newToBrandUnitsSold":8,"impressions":51898,"totalNewToBrandPurchases":8,"totalDetailPageView":378,"totalPurchases":13,"combinedProductSales":404.8,"newToBrandDetailPageViews":15,"totalUnitsSold":14,"clicks":5,"totalNewToBrandDPVRate":0.03468341747273498,"totalCost":86.61089918999987},{"date":"2024-09-26","newToBrandROAS":2.3832784829499722,"detailPageViews":262,"orderId":592434507266268936,"totalNewToBrandSales":485.6700000000002,"unitsSold":15,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":18,"ROAS":2.3832784829499722,"combinedUnitsSold":18,"sales":396.1200000000001,"totalAddToCart":30,"eCPM":1.828994222109733,"detailPageViewRate":0.2883112881572287,"totalNewToBrandPurchasesPercentage":100,"totalNewToBrandDPVViews":24,"addToCart":20,"totalNewToBrandROAS":2.9220611451436764,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":2.9220611451436764,"purchases":13,"totalNewToBrandDPVs":28,"totalDetailPageViewRate":0.41926183506833636,"totalSales":485.6700000000002,"newToBrandUnitsSold":15,"impressions":90874,"totalNewToBrandPurchases":16,"totalDetailPageView":381,"totalPurchases":16,"combinedProductSales":485.6700000000002,"newToBrandDetailPageViews":23,"totalUnitsSold":18,"clicks":7,"totalNewToBrandDPVRate":0.03081189339084887,"totalCost":166.20802093999987},{"date":"2024-09-27","newToBrandROAS":2.882390725323394,"detailPageViews":362,"orderId":592434507266268936,"totalNewToBrandSales":834.0100000000001,"unitsSold":19,"newToBrandPurchases":14,"totalNewToBrandUnitsSold":20,"ROAS":3.5935495028419453,"combinedUnitsSold":29,"sales":695.76,"totalAddToCart":54,"eCPM":2.2020811893361154,"detailPageViewRate":0.41172389477156146,"totalNewToBrandPurchasesPercentage":70.37037037037037,"totalNewToBrandDPVViews":43,"addToCart":35,"totalNewToBrandROAS":4.307600639394635,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":6.281067538240328,"purchases":18,"totalNewToBrandDPVs":47,"totalDetailPageViewRate":0.5982507421266335,"totalSales":1216.1000000000004,"newToBrandUnitsSold":14,"impressions":87923,"totalNewToBrandPurchases":19,"totalDetailPageView":526,"totalPurchases":27,"combinedProductSales":1216.1000000000001,"newToBrandDetailPageViews":38,"totalUnitsSold":29,"clicks":11,"totalNewToBrandDPVRate":0.05345586479078285,"totalCost":193.6135844099993},{"date":"2024-09-28","newToBrandROAS":0.80973786175359,"detailPageViews":445,"orderId":592434507266268936,"totalNewToBrandSales":387.73,"unitsSold":9,"newToBrandPurchases":5,"totalNewToBrandUnitsSold":11,"ROAS":1.6039897857069896,"combinedUnitsSold":15,"sales":308.66,"totalAddToCart":39,"eCPM":2.1254116663537252,"detailPageViewRate":0.49150090016457,"totalNewToBrandPurchasesPercentage":73.33333333333333,"totalNewToBrandDPVViews":46,"addToCart":28,"totalNewToBrandROAS":2.0148867997543287,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":2.8091387237077283,"purchases":9,"totalNewToBrandDPVs":54,"totalDetailPageViewRate":0.6925192458498547,"totalSales":540.57,"newToBrandUnitsSold":5,"impressions":90539,"totalNewToBrandPurchases":11,"totalDetailPageView":627,"totalPurchases":15,"combinedProductSales":540.57,"newToBrandDetailPageViews":47,"totalUnitsSold":15,"clicks":20,"totalNewToBrandDPVRate":0.05964280586266692,"totalCost":192.4326468599999},{"date":"2024-09-29","newToBrandROAS":3.7585630599488744,"detailPageViews":415,"orderId":592434507266268936,"totalNewToBrandSales":896.9900000000001,"unitsSold":21,"newToBrandPurchases":17,"totalNewToBrandUnitsSold":23,"ROAS":4.482882668901705,"combinedUnitsSold":28,"sales":708.28,"totalAddToCart":54,"eCPM":2.0578362415014717,"detailPageViewRate":0.5405194196254136,"totalNewToBrandPurchasesPercentage":85.18518518518519,"totalNewToBrandDPVViews":46,"addToCart":36,"totalNewToBrandROAS":5.677275830431666,"orderName":"Comfort Spaces_ Sheet & Pillowcase Sets_ Conversion","totalROAS":6.654702230384355,"purchases":20,"totalNewToBrandDPVs":50,"totalDetailPageViewRate":0.8439917684753445,"totalSales":1051.42,"newToBrandUnitsSold":17,"impressions":76778,"totalNewToBrandPurchases":23,"totalDetailPageView":648,"totalPurchases":27,"combinedProductSales":1051.42,"newToBrandDetailPageViews":41,"totalUnitsSold":28,"clicks":15,"totalNewToBrandDPVRate":0.06512282164161609,"totalCost":157.99655094999997},{"date":"2024-09-27","newToBrandROAS":1.5831910165674958,"detailPageViews":186,"orderId":592531500552192856,"totalNewToBrandSales":527.2,"unitsSold":11,"newToBrandPurchases":7,"totalNewToBrandUnitsSold":18,"ROAS":1.7246534112556042,"combinedUnitsSold":20,"sales":272.97,"totalAddToCart":24,"eCPM":1.4870883944829072,"detailPageViewRate":0.17475782886886584,"totalNewToBrandPurchasesPercentage":88.23529411764706,"totalNewToBrandDPVViews":52,"addToCart":15,"totalNewToBrandROAS":3.3309055149428675,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":3.6526866565893776,"purchases":8,"totalNewToBrandDPVs":70,"totalDetailPageViewRate":0.34857609951800667,"totalSales":578.13,"newToBrandUnitsSold":10,"impressions":106433,"totalNewToBrandPurchases":15,"totalDetailPageView":371,"totalPurchases":17,"combinedProductSales":578.13,"newToBrandDetailPageViews":52,"totalUnitsSold":20,"clicks":30,"totalNewToBrandDPVRate":0.06576907538075598,"totalCost":158.27527908999926},{"date":"2024-09-28","newToBrandROAS":3.2118100237749516,"detailPageViews":223,"orderId":592531500552192856,"totalNewToBrandSales":1145.5099999999998,"unitsSold":18,"newToBrandPurchases":15,"totalNewToBrandUnitsSold":35,"ROAS":3.390032289788089,"combinedUnitsSold":38,"sales":542.8700000000001,"totalAddToCart":54,"eCPM":1.4226570046729867,"detailPageViewRate":0.19811303992466373,"totalNewToBrandPurchasesPercentage":91.17647058823529,"totalNewToBrandDPVViews":50,"addToCart":18,"totalNewToBrandROAS":7.153307215862273,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":8.137651146894187,"purchases":16,"totalNewToBrandDPVs":65,"totalDetailPageViewRate":0.5437003606901086,"totalSales":1303.1399999999996,"newToBrandUnitsSold":17,"impressions":112562,"totalNewToBrandPurchases":31,"totalDetailPageView":612,"totalPurchases":34,"combinedProductSales":1303.1399999999999,"newToBrandDetailPageViews":43,"totalUnitsSold":38,"clicks":31,"totalNewToBrandDPVRate":0.0577459533412697,"totalCost":160.13711776000073},{"date":"2024-09-29","newToBrandROAS":2.818574498353974,"detailPageViews":205,"orderId":592531500552192856,"totalNewToBrandSales":993.8799999999998,"unitsSold":16,"newToBrandPurchases":13,"totalNewToBrandUnitsSold":33,"ROAS":3.003843463467097,"combinedUnitsSold":38,"sales":401.12000000000006,"totalAddToCart":64,"eCPM":1.4524525979464435,"detailPageViewRate":0.22297635362961998,"totalNewToBrandPurchasesPercentage":86.11111111111111,"totalNewToBrandDPVViews":64,"addToCart":22,"totalNewToBrandROAS":7.4428099857166865,"orderName":"Sleep Philosophy_TrueNorth Sleep Philosophy _Basic Bedding_Matt Pad_ Conversion_FPD BF","totalROAS":8.45370156213627,"purchases":14,"totalNewToBrandDPVs":76,"totalDetailPageViewRate":0.7059105049054798,"totalSales":1128.87,"newToBrandUnitsSold":15,"impressions":91938,"totalNewToBrandPurchases":31,"totalDetailPageView":649,"totalPurchases":36,"combinedProductSales":1128.87,"newToBrandDetailPageViews":50,"totalUnitsSold":38,"clicks":17,"totalNewToBrandDPVRate":0.08266440427244447,"totalCost":133.53558695000012},{"date":"2024-09-26","newToBrandROAS":null,"detailPageViews":0,"orderId":593107972266925483,"totalNewToBrandSales":0,"unitsSold":0,"newToBrandPurchases":0,"totalNewToBrandUnitsSold":0,"ROAS":null,"combinedUnitsSold":0,"sales":0,"totalAddToCart":0,"eCPM":null,"detailPageViewRate":0.0,"totalNewToBrandPurchasesPercentage":null,"totalNewToBrandDPVViews":0,"addToCart":0,"totalNewToBrandROAS":null,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":null,"purchases":0,"totalNewToBrandDPVs":0,"totalDetailPageViewRate":0.0,"totalSales":0,"newToBrandUnitsSold":0,"impressions":0,"totalNewToBrandPurchases":0,"totalDetailPageView":0,"totalPurchases":0,"combinedProductSales":0,"newToBrandDetailPageViews":0,"totalUnitsSold":0,"clicks":0,"totalNewToBrandDPVRate":null,"totalCost":0},{"date":"2024-09-27","newToBrandROAS":3.528907306220209,"detailPageViews":202,"orderId":593107972266925483,"totalNewToBrandSales":2032.31,"unitsSold":12,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":32,"ROAS":3.528907306220209,"combinedUnitsSold":34,"sales":1050.6399999999999,"totalAddToCart":80,"eCPM":2.1107085724616064,"detailPageViewRate":0.14320756589674877,"totalNewToBrandPurchasesPercentage":93.75,"totalNewToBrandDPVViews":116,"addToCart":27,"totalNewToBrandROAS":6.826157016203831,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":7.2425831258371804,"purchases":10,"totalNewToBrandDPVs":129,"totalDetailPageViewRate":0.3764515717384831,"totalSales":2156.29,"newToBrandUnitsSold":12,"impressions":141054,"totalNewToBrandPurchases":30,"totalDetailPageView":531,"totalPurchases":32,"combinedProductSales":2156.29,"newToBrandDetailPageViews":58,"totalUnitsSold":34,"clicks":29,"totalNewToBrandDPVRate":0.09145433663703263,"totalCost":297.72388697999946},{"date":"2024-09-28","newToBrandROAS":2.9712398711096832,"detailPageViews":233,"orderId":593107972266925483,"totalNewToBrandSales":2016.6599999999999,"unitsSold":10,"newToBrandPurchases":10,"totalNewToBrandUnitsSold":30,"ROAS":2.9712398711096832,"combinedUnitsSold":35,"sales":941.6800000000001,"totalAddToCart":69,"eCPM":1.9147867010234527,"detailPageViewRate":0.14077018813663772,"totalNewToBrandPurchasesPercentage":84.375,"totalNewToBrandDPVViews":122,"addToCart":27,"totalNewToBrandROAS":6.363075140676294,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":7.069757446695786,"purchases":10,"totalNewToBrandDPVs":139,"totalDetailPageViewRate":0.31356106284512864,"totalSales":2240.6299999999997,"newToBrandUnitsSold":10,"impressions":165518,"totalNewToBrandPurchases":27,"totalDetailPageView":519,"totalPurchases":32,"combinedProductSales":2240.6299999999997,"newToBrandDetailPageViews":76,"totalUnitsSold":35,"clicks":46,"totalNewToBrandDPVRate":0.08397878176391692,"totalCost":316.93166517999987},{"date":"2024-09-29","newToBrandROAS":2.918850761176274,"detailPageViews":173,"orderId":593107972266925483,"totalNewToBrandSales":2147.28,"unitsSold":7,"newToBrandPurchases":6,"totalNewToBrandUnitsSold":30,"ROAS":2.918850761176274,"combinedUnitsSold":39,"sales":782.52,"totalAddToCart":56,"eCPM":1.5712985475741112,"detailPageViewRate":0.10139610123199193,"totalNewToBrandPurchasesPercentage":77.14285714285715,"totalNewToBrandDPVViews":94,"addToCart":13,"totalNewToBrandROAS":8.009494789217644,"orderName":"Serta_ Blanket_ Conversion_FPD BF","totalROAS":9.985646126900487,"purchases":6,"totalNewToBrandDPVs":112,"totalDetailPageViewRate":0.29363842033079746,"totalSales":2677.0700000000006,"newToBrandUnitsSold":7,"impressions":170618,"totalNewToBrandPurchases":27,"totalDetailPageView":501,"totalPurchases":35,"combinedProductSales":2677.0699999999997,"newToBrandDetailPageViews":48,"totalUnitsSold":39,"clicks":38,"totalNewToBrandDPVRate":0.0656437187166653,"totalCost":268.0918155899997}]